Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

Media 7 | April 5, 2022

DASH Systems, Inc.'s Founder and Chief Executive Officer, Joel Ifill, discusses the company's specialization in precision aerial delivery and automated air cargo delivery systems. Read on to learn more about overcoming the “impossible mile.”

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MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

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MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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Aerospace, Defense and Space, Aviation Technology

Newswire | January 22, 2024

Liberty Defense Holdings Ltd. a leading technology provider of Artificial Intelligence (AI) based next generation detection solutions for protecting secure locations against prohibited weapons and other threats, is pleased to announce that the HEXWAVE™ system will be deployed at an international airport in the Philippines. The sale was made by the Company's international distributor and deployment is scheduled for summer of 2024. The screening will be at the forecourt of the airport to screen people entering the terminal. Liberty's HEXWAVE product, a next generation, walkthrough, contactless threat detection system for concealed metallic and non-metallic objects, uses AI to provide automated decisions to security operators to process people at speed. The company started shipping HEXWAVE to customers in September 2023 and the backlog of systems has grown to over 30 systems. "We continue to see an increase in demand from airports on a global basis for enhanced screening at various checkpoints and entrances," said Bill Frain, CEO of Liberty Defense. "In addition to screening for aviation workers, airports are taking advantage of HEXWAVE's mobility and scanning individuals as they enter the terminal as part of an added and layered security approach." For updates and news, please visit the Company website to subscribe to email alerts or follow Liberty Defense on social channels.

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Aerospace, Aviation Technology

Newswire | January 24, 2024

WestJet today announced the acquisition of five brand new Boeing 737 MAX 8 to its fleet, adding to the airline's already significant multi-billion-dollar investment in its orderbook. The airline expects to receive delivery of the aircraft in early 2025, after recently completing leasing agreements with China Development Bank Financial Leasing Co., Ltd. (CDB Aviation) for three aircraft and international aircraft leasing company, Avolon for two aircraft. "We are adding these five aircraft to our 737 MAX family very soon and look forward to this additional capacity enhancing our already forecasted fleet expansion, further enabling our execution of providing affordable and diverse air travel options for our guests," said Mike Scott, WestJet Group, Executive Vice-President and Chief Financial Officer. "As Canada's coast-to-coast leisure champion and western home carrier, the continued expansion of our fleet in tandem with our low-cost foundation is a key accelerator of our growth strategy. Combined with its existing order book, WestJet will now receive as many as 22 brand new Boeing 737 MAX airplanes before the end of 2025, and up to 62 additional airplanes of this type before the end of 2028. This makes WestJet's narrowbody orderbook the largest of any Canadian airline. "CDB Aviation values our expanding relationship with WestJet and we are pleased to be able to support the airline's fleet expansion in an environmentally friendly manner as we lease these three new fuel-efficient B737-8 aircraft direct from our orderbook," stated Jie Chen, CDB Aviation's Chief Executive Officer. "We're delighted to be expanding on our strong relationship with Westjet and are pleased to support WestJet's fleet expansion needs from our Boeing orderbook," said Paul Geaney, President and Chief Commercial Officer, Avolon. "We expect to see continued growth for the aviation sector in the coming years, including in North America, and are excited to provide a fleet solution to a strategic customer in the region."

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Air Transport, Cargo Management, Airport Management

PR Newswire | February 01, 2024

Delta Cargo is excited to announce the launch of its newest product, DeliverDirect, developed in collaboration with SmartKargo. DeliverDirect is a door-to-door delivery service for the U.S. market, offering a competitive and customizable solution for e-commerce retailers seeking to optimize their direct-to-consumer shipping solutions. With DeliverDirect, Delta Cargo pioneers an innovative domestic carrier approach, providing swift service with transparent pricing for e-commerce and small parcel delivery. From initial warehouse pickup to delivery at the end consumer's doorstep, DeliverDirect is a fast, seamless, end-to-end service that upgrades traditional ground or air shipping services utilized by most current e-tailers. Small package shippers will benefit from increased shipping speeds, an uncomplicated pricing structure, proactive alert management, transparent tracking and reporting, and access to Delta's vast domestic network. "We are thrilled to introduce DeliverDirect, our new offer for the small parcel delivery market," shared Alison Ricker, Managing Director, Delta Cargo Global Sales. "Through our strategic collaboration with SmartKargo, DeliverDirect gives e-tailers an alternative transportation solution that fits their customers' requirements, and we envision that this service will prove to be a fast, reliable and cost-effective solution." The DeliverDirect offering can be tailored to shippers' needs with a variety of service innovations that empower customers to customize according to their unique preferences. These service innovations include: personalized pick-up times, geo-fenced notifications for consumers, multiple delivery attempts, signature-required deliveries, proof of delivery with photos, and access to advanced reporting features for a complete comprehensive service that aligns seamlessly with a variety of needs. "E-commerce shippers are looking for simple, faster and more reliable alternatives to deliver their products to consumers. Delta Cargo has a vision for small package delivery that will transform the U.S. market and continue to diversify their already robust offering in the air cargo market. Their innovative approach makes them a fantastic partner for SmartKargo, and we look forward to growing this service together," stated Milind Tavshikar, CEO and Founder of SmartKargo.

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