BUSINESS AVIATION

5 Tech Strategies to Transform Aviation in the New Normal

Anusree Bhattacharya | August 26, 2021 | 8 views

As 2021 is a few months away from its end and is the beginning of a new year, it is hopeful that it will bring more positiveness for airline businesses. But what the industry has ahead? How will the new landscape of technology strategies in airline businesses look?

Or say, what will be the platforms for novel technology strategies in the aviation industry in the future?

Let’s have a quick read in the next!

What Airline Technology Strategies Will Look Like?

As you know, the airline industry saw a lot of disruption in 2020. But the circumstance also paved the way for promising and powerful new technologies.

Airline businesses are now turning the tech trends to their advantage. In this way, they can get a handful of opportunities to streamline operations. They could do this because the landscape of technologies is reshaping aviation.

For example, IATA recently calculated that the airline's revenue worldwidewould be more than half of what it was in 2019. That means the industry will witness a massive change due to emerging tech stacks. Its rising importance is influencing market leaders to make more informed decisions today. This is why it is critical to imply technology strategies in your business.

Thus, the focus is on the clients' strategic choices and investments. It will now depend on the implications of technology strategies.

How will some of the applied proactive technologies in business processes look like in the new normal?

This blog groups some of the newer technologies for the new normal in aviation. Explore them and take inspiration from the potential of technologies to revive your business and drive growth.

5 Tech Strategies to Reshape Airline Industry

Machine Learning with AI

Before the pandemic, the airline industry displayed an exceptional commitment to the potential of AI. Like, you must have seen the adoption of chatbots to communicate and other ways to improve operations.

Now, the usage of AI is soared, and its application is more profitable than before. The platform analyses a faster deployment of millions of operational data.

Mechanization

Mechanization technology in the airline industry is gaining thrust. Due to the rapid developments and advancements, several airline businesses are implementing it. As tools are becoming smarter, businesses will soon have completely automated operations. Automation will ease all the workloads, reduce manual intervention and errors to a high accuracy rate.

Real-Time Information Technology

Real-time information technology is a significant technological aviation strategy. It has the potential of improving airlines’ operation efficiency with the help of customized software usage.

Your business can drive growth by implementing custom software applications. But, as you know, to deliver customized and personalized solutions, it is essential to understand clients’ expectations and preferences. So, how is this technology going to take you through it? Let’s understand in the following ways:
  • Personalized solution: Custom software applications are developed with the help of the updated information collected by knowing customer’s preferences. In this way, you can create personalized or customized solutions for your clients.
  • Technical Excellence: Having an expert development team across all application stages is a plus in your business. The cutting-edge tools will benefit from fulfilling clients’ demands
  • Higher business value realization: It's critical to properly align real-time information technology with your business processes. This will deliver solutions on time with the right approach to your client. This way, your business can generate  higher value and build trust in long-term relationships with clients.

Analytics

Analytics is the most urgent technological need for airline businesses in the future. Aacquiringe accurate data, predicting losses, and evaluating clients’ needs will be the next transformational scenario in the airline industry.

Implementing this technology will allow airlines to streamline their operations ahead of time. It will also help to take realistic measures to bring down losses that occurred due to the pandemic.

Analytics are also effective in predicting and preparing for the results of business efforts. Data-backed analytics would provide insights to pinpoint geo-specific interventions to gain higher ROI.

Agility

The implementation of technology strategies has encouraged airline businesses to become agile. At the same time, some leading industry market players have now shifted their business to operate in agility. So, it's expected that this trend will continue beyond 2021.

The aviation industry caters to a vast array of products and services. It works to deliver seamless operations and services. The adaptation of agility requires multiple systems to interact and exchange data. So, with the growing rate of partnerships, agility is the need of the hour.

Today, in several airline businesses, teams work in separate locations. Being agile helps them to win adverse circumstances. It also builds the trust of audiences by keeping transparency in work and responding to queries faster.

With this, the emerging technology is also expected to help track the progress of smaller efforts and proactively handle the metrics for projects coming in. In addition, the technology ensures that you can constantly inspect functions and deliver quality products or services.

Lastly, since the budget is one of the top concerns of airline businesses, the development of agile technology strategies helps to keep a check on expenses. Therefore, by tracking the expenditure, it will be easier to plan future budgets adequately.

Frequently Asked Questions

What are other critical new technologies that will transform aviation?

According to IATA’s report, the aviation industry will witness a drastic transformation. Some important new technologies such as cybersecurity, 3D printing in manufacturing, robotics, and biometrics will enter in the future.

How has technology enhanced the aviation industry?

Technology has enhanced aviation in manufacturing. New techniques have created new aircraft with improved fuel consumption and reduced environmental impact. In terms of operation, automation and AI are the new takeovers in aviation.

Why is technological development important for aviation?

Technological development is important to improve the efficiency of airline operations. The need for better connectivity, enhanced travel experience, reduced fuel costs, budget alignment, control over expenses has urged technology to step in.

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Professional networking and educational organization promoting professional business aviation careers. WCA meets annually at the WAI conference, the NBAA and EBACE conventions and presents scholarships and networking opportunities.

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DEFENSE AND SPACE

5 Digital Strategies for the Aviation Industry

Article | June 8, 2022

Whether you’re a small, newer airline looking to make a splash in the online world or a niche brand wanting to expand your customer base, you’ll need the right aviation marketing strategies in your arsenal. Similar to any other industry in today’s market, digital strategies are non-negotiable for brands in the aviation space who are hoping to connect with customers online and restore customer confidence in the aftermath of COVID-19. And if you’re looking to take your brand to the digital skies, you need impactful strategies that help you offer a seamless customer experience. Let’s look at five strategies you can use for your aviation marketing strategy. Aviation Marketing through Social Media Visibility is a hugely important goal to achieve for any business. After all, how can you hope to attract new customers if no one knows about you? This is especially true and important for smaller airlines or those not operating in the commercial space. For example, when the average customer thinks about traveling by plane, they probably aren’t considering private airlines. But if customers see content online about airlines, perhaps even highlighting that some private airlines fall in their price range, things can change. Once customers are aware of your company, you’re one step closer to securing a sale. The key is getting in the picture in the first place—something social media can do. In addition to visibility, use social media to keep your customers informed. Despite us seemingly living in a post-COVID world, uncertainty is still a big factor that customers and airlines alike have to consider. Positive coronavirus results or transmission outbreaks can throw a wrench in travel plans right up until check-in, but social media offers a way to keep customers informed with live information and updates. Airlines can use social media platforms like Twitter to post live updates on flights, including regular information on delays, but also more unexpected and yet super useful updates on things such as weather conditions at their destination. And if you’re looking for international aviation marketing strategies as a multinational company, social media is a great way to connect with customers across territories too, thanks to its global reach. Digital Customer Service Strategies We saw during COVID-19 how important it was to provide quick, accurate information to customers, with things like up-to-date websites, live social updates, and automated texts for flight changes. These strategies all helped to streamline customer service offerings, as well as free up helplines and customer service booths at airports, and they have helped establish a new benchmark when it comes to customer service. Having a solid customer service strategy in place is more important than ever—specifically, having one that’s responsive, flexible, and digital. This means offering smart chatbots that can assist with frequently asked questions, detailed guidance online addressing common challenges that customers face, and over-the-phone support in multiple languages that can enhance an international aviation marketing strategy. Customer service might not seem like it matches with airline marketing, but going above and beyond for your customers is essential in creating the right reputation for your brand. Establishing your company as a gold-star service provider will not just give you something to shout about online, but it will also keep customers loyal and engaged with you too. 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Digital wallets that keep boarding passes safe and apps that store customers’ flight information are the norm now. Mobile apps are also fantastic for driving loyalty programs. With an interactive app where customers can collect and cash in loyalty points, you not only provide an easy way for customers to enjoy their rewards, but also make flying more accessible and cost-effective. In a post-COVID market, there is even more of an emphasis on contactless travel—another area where mobile solutions can play a key role. Phones allow consumers to have all their information handy, and other contactless technology helps facilitate airport management. Content that Creates Real Connections Digital content has the potential to reach a wider audience and, more importantly, turn readers into customers, so it should be included in any airline marketing strategy. Showing customers exactly what your company can do for them, and how you do it, is crucial for establishing strong branding and customer relationships. It’s how airlines can differentiate themselves from their competitors and add value to their services. Meaningful content that your audience will trust includes user-generated content that offers real insights into what it’s like to be a customer of your company, such as honest reviews and feedback from real customers. You can deliver this content in a variety of ways—e.g., blogs, videos, social media, PR—but however you choose to do so, be sure to keep the story at the forefront of your narrative to create those all-important connections with customers. Omnichannel Digital Experiences Alongside social media, there are a slew of other digital channels that should be considered in your digital strategy. This is hugely important because of the myriad ways that consumers interact with the online world nowadays. If it’s not live Twitter updates, it’s check-in reminder emails. The point is that brands need to be present across different platforms and digital mediums in order to provide a competitive and effective experience for their customers. For airlines, it’s about making sure that no matter what device a customer is using, their journey is cohesive and streamlined. They should be able to switch seamlessly between your website on their laptop and emails on a tablet, with the right information easy and quick to find in a consistently branded way. It’s also worth considering that people tend to carry multiple devices with them while traveling, making it even more important for airlines and airports alike to offer omnichannel digital content to their customers. Conclusion Whatever part of your aviation branding or marketing you need support with, the team at TPT Digital can take your brand to new heights. The 2022 Aviation Festival is a great opportunity for learning, connection, and collaboration—come and say hello to us there! Also, get in touch if you’d like to discuss how TPT Digital can support your paid social media content. We’re happy to give you a free quote.

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New Podcast Explores GE Aviation Technologies for a Decarbonized Future of Flight

Article | June 2, 2022

This week, the GE Gas Power team launched season five of Cutting Carbon, their award-winning podcast that focuses on climate change, the basics of what decarbonization is and the technologies behind it. In season five, the team is focused on decarbonization closer to home and invited Arjan Hegeman, GE Aviation’s general manger for advanced technologies, to talk about the future of flight. Learn more about the role of GE Aviation’s technologies available today and in development for tomorrow to make aircraft engines more fuel efficient and reduce carbon emissions. Open fan, hybrid electric and hydrogen combustion are all discussed by Hegeman and the hosts. Over two episodes, Hegeman also explains the importance of Sustainable Aviation Fuel (SAF), along with the new engine technologies, to help the aviation industry reach its goal of net-zero carbon emissions by 2050. The Future of Flight is a two-part episode, and can be found as Episode 27 and Episode 28 under Cutting Carbon. You can listen to the podcast here or on your favorite streaming platform! The aviation industry is at an inflection point for new technology introduction and acceleration of technology development, Hegeman says. GE Aviation is currently developing its next-generation suite of engine technologies, including open fan engine architecture, hybrid-electric propulsion, and advanced thermal management concepts. GE Aviation is also supporting industry initiatives to approve and adopt 100% SAF and is partnering on a new flight demonstration program to test zero-carbon hydrogen fuel combustion. GE’s ambition is to be a net zero company by 2050, including the Scope 3 emissions from the use of sold products. GE is also committed to being carbon neutral by 2030 in its own facilities and operations, including Scope 1 and Scope 2 emissions.

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What 2019 Taught Us About the U.S. Airline Industry

Article | February 18, 2020

For U.S. airlines, the fourth earnings season is now complete. And as is customary these days, all players produced solid profits. Collectively, Delta, American, United, Southwest, Alaska, JetBlue, Hawaiian, Spirit, and Allegiant reached a double-digit operating margin, topping 10 percent on nearly $46 billion in revenues. For all of 2019, they earned 11 percent on $184 billion. The year before: 10 percent on $175 billion. No other country has an airline industry so stable and profitable. What were the highlights of the final quarter of the final year of the decade? Here’s a review:

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What’s Interesting About 2019’s Busiest International Routes?

Article | February 17, 2020

Have you ever thought about which routes around the world see the most traffic? What would your guesses be? Every year, the organization OAG (Official Airline Guide) puts out a publication detailing the world’s busiest routes. Their 2019 report had some interesting findings. Here’s what it revealed.

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Professional networking and educational organization promoting professional business aviation careers. WCA meets annually at the WAI conference, the NBAA and EBACE conventions and presents scholarships and networking opportunities.

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Dedrone | June 24, 2022

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View Smart Glass Improves Energy Efficiency and Passenger Experience at Phoenix Sky Harbor International Airport

View, Inc. | June 21, 2022

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SITA FLEX-AS-A-SERVICE HELPS AIRLINES RAPIDLY SCALE PASSENGER OPERATIONS AS TRAFFIC NUMBERS SURGE

SITA | June 16, 2022

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Dedrone Partners with South Carolina Law Enforcement Division to Secure Popular Cooper River Bridge Run

Dedrone | June 24, 2022

Dedrone, the market leader in smart airspace security, announced it partnered with Threat Management Group to provide airspace security for South Carolina Law Enforcement Division during the popular Cooper River Bridge Run. Due to the pandemic, the annual race was held twice within a six-month period, in September 2021 and again in April 2022. SLED utilized Dedrone technology to secure the airspace for runners and spectators during both events. Using funding from the 2020 Port Security Grant Program SLED leveraged Dedrone’s Smart Airspace Security solution, deploying mobile DedroneSensors on marine vessels and installing Dedrone Sensors around the bridge in a static configuration to ensure wide-area security. During the 2021/2022 events, three drones were intercepted and SLED was able to quickly de-escalate the threat. Dedrone’s technology helped ensure the safest and most secure events in the history of the 10K race, the third largest of its kind in the United States. “We needed a scalable drone detection solution capable of detecting a wide variety of drones and flexible enough to be deployed in our highly complex race environment, which includes both the land and marine components,” said Trey Elrod at SLED. “After an extensive analysis of available solutions, Dedrone was the clear market leader. The ease of deployment, robust drone detection library and simplicity of the user interface made it much easier for law enforcement to successfully protect our annual Bridge Run.” Drone detection is complex. Drones come in various shapes, sizes and control mechanisms, with fixed wings or a varying number of rotors. Radio frequencies also vary - many drones are controlled using common radio protocols, but others are controlled via Wi-Fi. Dedrone shines a light on the “blind spot” of suspicious drones, ensuring airspace is safe from unwanted aircraft and providing tools to help mitigate threats. “We were honored to work with TMG and SLED to help secure the iconic Cooper River Bridge Run, especially as these were the first events following the pandemic and the community was excited to be together again. Airspace security is now a critical part of ensuring the safety of participants in any live event, and Dedrone makes it easy for law enforcement to quickly and easily manage unauthorized drones.” Aaditya Devarakonda, CEO of Dedrone Races, stadiums and live events are especially vulnerable to drone threats, both from nefarious actors and individuals seeking to get their own unique footage. Spectators and participants alike are vulnerable to physical threats, while event organizers also worry about copyright infringement issues. Dedrone and TMG have successfully partnered to secure additional events, including NASCAR. “TMG provides a wide range of counter technologies for Unmanned Aircraft Systems including risk management, training, TTP development and drone detection solutions,” said Brandon Cox, CEO, TMG. “Dedrone is the company we trust most to provide our clients with a complete end-to-end, drone-agnostic detection solution.” Dedrone works across 35 countries to deliver best-in-class detection, identification, tracking, and mitigation of drones. The company’s technology is used by four of the G-7 nations, nine U.S. federal agencies, including the Department of Defense, and more than 70 critical infrastructure sites, 20 airports and 50 correctional facilities worldwide. About Dedrone Dedrone is the market leader in smart airspace security. Dedrone’s counter-drone system is trusted by hundreds of commercial, government, and military customers globally to protect against unauthorized drones. With flexibility to host on premise or in the cloud via Dedrone’s Airspace Security-as-a-Service (ASaaS), Dedrone customers can detect, identify, locate, analyze and mitigate unauthorized drone threats. Established in 2014, Dedrone is headquartered in San Francisco, with operations in the Washington, D.C.-area, Columbus, Ohio, London, and Germany.

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View Smart Glass Improves Energy Efficiency and Passenger Experience at Phoenix Sky Harbor International Airport

View, Inc. | June 21, 2022

View, Inc. a leader in smart building technologies, announced that its smart glass has been installed at Phoenix Sky Harbor International Airport’s (PHX) new “Eighth Concourse” at Terminal 4, also known as T4 S1. The 275,000-square-foot expansion occupied by Southwest Airlines formally opened Monday morning, after a ribbon cutting ceremony attended Friday by Southwest Airlines’ CEO, Bob Jordan, U.S. Congressman Greg Stanton, Phoenix Mayor Kate Gallego, McCarthy Building Companies’ Southwest President, Justin Kelton, and View’s CEO, Dr. Rao Mulpuri. The new concourse, designed by the architecture team of SmithGroup and Corgan to take advantage of the terminal’s natural light and picturesque view, is enclosed with floor-to-ceiling View Smart Glass. The glass uses artificial intelligence to automatically adjust in response to the sun, maximizing access to daylight and outdoor views while blocking heat and glare to optimize passenger comfort and reduce energy consumption from lighting and HVAC by up to 20%. View Smart Glass plays an integral role in PHX’s plans to elevate the passenger experience and achieve LEED Silver certification. “We designed the Terminal 4 expansion to enhance the travel experience and reduce the airport’s environmental impact. View’s innovative technology directly supports both goals by improving passenger comfort while reducing energy demand.” Chad Makovsky, Director of Aviation Services for PHX “We wanted the Eighth Concourse to highlight PHX’s unique location in the Sonoran Desert and stunning views of the mountains south of the city, but we needed a solution to reduce the intense glare that comes with the region’s 296 days of sunshine,” said Russ Sanders, Vice President of Design Integration for McCarthy Building Companies, the general contractor for the project. “View Smart Glass helped us deliver a comfortable, energy-efficient environment without having to compromise on beautiful design.” In a study on natural light and the airport experience, passengers who boarded at gates with View Smart Glass were 68% more likely to report a higher satisfaction rate and rated the airport as 33% more modern, efficient, bright, and comfortable. A similar study on daylight and views found that seats at gates with View Smart Glass were 15 degrees cooler than those with traditional windows, helping passengers stay comfortable and enabling them to spend more time and money at restaurants, bars, and shops within the airport. “PHX recognizes that the airport of the future is not only smart and sustainable but fun and enjoyable as well,” said Kristi Crase, Director of Aviation Business at View. “Airports across the country are adopting View Smart Glass to transform their facilities into destinations.” PHX is part of a growing list of airports across the country with View Smart Glass, including New York LaGuardia Airport (LGA), Boston Logan International Airport (BOS), San Francisco International Airport (SFO), Dallas Fort Worth International Airport (DFW), Charlotte Douglas International Airport (CLT), Chicago O’Hare International Airport (ORD), Seattle-Tacoma International Airport (SEA), Memphis International Airport (MEM), Spokane International Airport (GEG), Bozeman Yellowstone International Airport (BZN), and the recently announced installation at Missoula Montana Airport (MSO). About View View delivers optimal human experiences in buildings. We started by revolutionizing something that hadn’t changed for centuries—the simple window—and in so doing, built the only complete, modular, cloud-native platform to deliver on the promise of smart buildings. View Smart Glass and the Smart Building Cloud transform buildings into responsive environments that continuously adjust to meet human needs for natural light, connection to nature, fresh air, and comfortable temperatures while improving energy efficiency and increasing profits for building owners and their tenants. Today, View’s products are installed and designed into more than 100 million square feet of buildings, including offices, apartments, schools, hospitals, airports, and hotels. About Phoenix Sky Harbor International Airport Phoenix Sky Harbor International Airport, America’s Friendliest Airport®, has an annual economic impact of more than $38 billion. Before the Covid-19 pandemic, approximately 1,200 aircraft and more than 125,000 passengers arrived at and departed from Sky Harbor every day. PHX Sky Harbor is funded with airport revenue. No tax dollars are used to support the airport.

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SITA FLEX-AS-A-SERVICE HELPS AIRLINES RAPIDLY SCALE PASSENGER OPERATIONS AS TRAFFIC NUMBERS SURGE

SITA | June 16, 2022

SITA announced the launch of SITA Flex-as-a-Service, a next-generation "beyond common-use" platform that allows airlines to provide a completely mobile experience to passengers while enabling the flexibility to rapidly respond to passenger's changing needs. With passenger numbers ramping up sharply in many parts of the world, airlines and airports have been hard-pressed to respond quickly. SITA Flex APIs will enable airlines to create new and bespoke passenger processing features and streamline their app development process, allowing them to scale far faster than in the past. Airlines no longer need to undergo lengthy and costly certification through their common-use providers to ensure smooth integration, giving them the freedom to deploy their applications how and when they like. The speed of deployment was demonstrated in a recent hackathon hosted by SITA and Microsoft where developers were able to build a working application within 24 hours. This means airlines can implement new services such as self-service bag tagging within days. Building on a long-standing partnership with Microsoft, SITA Flex uses Microsoft Azure, providing users the full benefit of the cloud without the constraints of a traditional common-use environment. Airline staff can now also be completely mobile, untethered from fixed points in the airport such as a check-in counter or kiosk. Agents can use their airline's applications on a mobile device, anywhere. This would allow staff to check-in passengers in remote locations or launch agent-roaming services in minutes to manage traffic peaks or irregular operations. Together these benefits offer airlines the tools to better manage rapid changes in the airport without sacrificing the passenger experience. "As the air transport industry moves towards a mobile-first passenger experience, we're excited by the agility and freedom that SITA Flex offers our customers, deploying their applications without needing to first certify changes and therefore reducing costs. For the passenger it means a rich, fluid, and convenient experience, using their mobile phone as a remote control for travel to easily manage things like check in and printing bag tags." Drew Griffiths, Head of SITA AT AIRPORTS About SITA SITA is the air transport industry's IT provider, delivering solutions for airlines, airports, aircraft and governments. Our technology powers more seamless, safe and sustainable air travel.

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