6 Effective Airline Marketing Strategies to Revitalize Business

The airline industry has been an extremely tough marketplace. It takes a lot of effort to stand out from the competitors and to run business amidst everyday challenges to become top airlines in the country or worldwide. Yet, out of all this, the airline industry has maintained its dignity and has been successfully driven through market challenges.

Aside from the unique dynamics of the current COVID-19 crisis, marketers before used aviation marketing tactics in a standard way. But, the sudden outbreak of the COVID-19 pandemic made aviation marketing exceptionally challenging for airlines worldwide to forecast demand and kickstart airline businesses in the future.

But, as of now (after a year and half months from the pandemic outbreak), there is a lot of excitement about airline branding, airline marketing strategies, airline advertisements, and more. As a result, businesses are becoming confident that revitalizing their strategies would now take off effortlessly. Yet some challenges and many other uncertainties need to be addressed regarding the fast-changing business models, travel demand, revenue generation, sales, stability, and a lot more in the restart period.

Let’s put some light on those uncertainties in the airline industry.

The Uncertainties

As per IATA (2020), the change in the airline business model creates additional uncertainty. It has been observed that the present state of the economy is the ultimate game of risk to airline revenue management and planning. This includes airline marketing strategies, airline advertising campaigns, and prospects of branding as well.

The recent shift in business patterns have been caused and triggered by various events such as:
  • A sharp decline in demand stimulation techniques applied by airlines
  • Signs of disruption entering the market in the wake of the COVID-19 situation prevailing in countries
  • Disruption of profitable plans for future
  • Changing consumer behavior
  • Missing data connections and collection

As a result, these uncertain events demand a call for action across the entire airline sector value chain. The call must be initiated based on creative marketing strategy, prioritizing personalization, sustainability, and profitability.

Now, the question ascends, why does your marketing team need to think out-of-the-box altogether to re-create airline marketing strategies.

Read about it next!

Why Airline Marketing Strategies Need to be Out-of-the-Box

With the changes occurring in airline market dynamics, airline businesses have to reshuffle their marketing strategies. They have to be quick as novel opportunities are continuously pouring in. Despite the current situation that has put the airline market under stress, it has provided the foundations for a range of new blue ocean opportunities. This is where you can hop on those opportunities to re-scale your business.

Therefore, the internal and external variables have to be considered in any forecasting activities of airlines, including revenue management, pricing, network, and marketing planning.  In other words, game-changing strategies are born of thinking out-of-the-box—a leap into the unexpected.

Here, creating effective aviation marketing strategies will fulfill the need to pursue a new product differentiation and revenue management angle. Doing so will also instill confidence back into the base of your airline business, including stakeholders. This is how your business can become successful again.

By now, you must have understood that this is where the power of marketing in aviation can play a vital role in diminishing all the challenges. But before your marketing head towards creating robust aviation marketing strategies, you should first know about the approach of 3 Cs to make a successful marketing venture.

3 Cs to Consider While Marketing Your Aviation Business

Marketing, as per the current scenario, will require rock-hard strategic preparation. Similarly, in aviation marketing also, your team needs to ensure consistent preparation. This continuous process will help the business build progressively in a constantly changing aviation business environment and fluctuating demands.

Following this approach will help better in building innovative strategies and simultaneously exploring a wide range of possibilities.


Contrast

Before your marketing team heads to the stage of the plan, consider the assumptions bracing up in the current airline industry’s status. Then, your strategists should get hands-on to identify the possibilities to come ahead along with its results.


Constrain

Keep a look at the limitations stirring in the current airline market scenario. Then consider how the prevailing weaknesses can be converted into strengths to become successful among your competitors.


Context

To create out-of-the-box airline marketing strategies, which include airline advertisements, airline advertising campaigns, and more, you should plan to have a different context to stand out terrifically among other airline companies. In addition, marketing this way will give you surprising insights and help you emerge afterward through challenges that occurred due to the pandemic.

Now that you are aware of the critical things to consider in creating airline marketing strategies. It is time to go ahead with creating strategically planned strategies.

Here are some effective strategies discussed that would help to revitalize your airline business.


6 Airline Marketing Strategies


Introduce Loyalty Programs

The airline business is known for its range of offers of loyalty programs according to the target audience. Nearly all airline businesses create their ways to cater programs to a particular audience group or in general. However, loyalty programs work the same at the core, but to encourage audiences in the current time, you can offer different perks to them. So, be creative in creating campaigns, and you will find that your loyalty programs are capitalizing on your revenue and benefiting customers together.

Distinguish your Brand and Position Yourself

Branding and positioning have become essential for businesses operating in this pandemic time, where the market is now hugely competitive. So you have got to be quick to get your company identified by your customer base as well as the target ones.

While proceeding in this manner, your best strength will distinguish you from your competitors serving in the same area. To make your brand image outstanding, you need to study customer demographics related to airline services.

On the other hand, depending on the brand image you want to cultivate, you may need to create airline advertisements accordingly. It is because your brand will communicate a message to the worldwide population. And it’s important to consider how you want your target audience to think of you before you brand and position yourself through advertisements, social media platforms, and more. This is how you will be able to position yourself in every day changing aviation market dynamics.


Be Creative with an Airline Advertising Strategy

Out-of-the-box airline advertising strategies can help your business outshine amidst insane competition arising. It is because now you have to adjust according to the modern world scenario. Here, creative content plays an important role. Moreover, as you must be working remotely, the idea of using content marketing will massively support your advertising strategy. It would engage and inspire customers to leverage your services, and, ultimately, your revenue will take off once again. 


Introduce Paid Ads

Now that you have a planned airline advertising strategy, you can also consider introducing paid ads in it. Yes! With the help of paid ads, you can target a location-wise audience more precisely.

Paid ads also help in revenue generation and collaborations. These aspects are directly proportional to the profit earned out of implementing strategies. For example, paid ads may involve videos creation on YouTube to create brand awareness on your website, landing pages, or content (articles, blogs, etc.) page. By doing this, your brand value is going to skyrocket than what was it before.


Set a Strategic Social Media Campaign

Social media campaigns are the best ways to reach your customers and target audiences under airline marketing strategies. Spreading your brand voice through different social media platforms will help you humanize your brand and deepen relationships with a larger population. In addition, other airlines use social media to reward customer loyalty, so you can also indulge in activities for the same.

For this, your marketing team should study which platforms your customer base visit frequently. Then, based on your research, you can do promotions, provide updates, make announcements, expand services or give some behind-the-scenes look of your company to customers as well as targeted audiences. It is because they appreciate participating in such events and get satisfied by relying on your company.

During an interview with Media 7, Didi Horn, Chief Executive Officer at SkyX, made a statement. He told,

“We have found that Linkedin has contributed the most to brand awareness over the years. In our business, there’s a very specific and niche target customer that we want to reach, so we don’t hesitate to invest in doing what it takes to build strong, lasting relationships.”


Marketing leaders like Didi Horn and more are becoming successful with their marketing activities on LinkedIn. Similarly, you also use LinkedIn—as one of the most influential social media platforms to spread the word about your business activities and reach out target audience easily.


Practice Influencer Marketing

Yes, you heard it right!  Influencer marketing is booming in the current pandemic scenario. This is the best way of earning better ROI. Implementing influencer airline marketing strategies would help realize your business goals.

So, what goes under this marketing strategy?

The formula of storytelling through content is considered beneficial to increase airline business. Adding transparency in the strategies can also be one formula while practicing influencer marketing. Implementing this strategy will attract more audiences because they get influenced by interesting content, storytelling, company behind the scenes. This humanizes the brand altogether, giving audiences a factor of trust and loyalty.

As you have entered a completely different business scenario in the airline industry, your company needs robust marketing strategies.

It’s important to understand that change may be predictable, but growth isn’t. Business growth highly depends on all the little things you do consistently to make it happen. Since you’re competing with many other airline companies, developing a strategic aviation marketing plan can boost sustainable business growth.


Frequently Asked Questions


What is an airline marketing strategy?

An airline marketing strategy is a well-planned method in action that businesses create to fulfill goals such as boost revenue, surge engagement with customers, create brand visibility, positioning, target potential audience, and a lot more. Companies invest time and money to create a robust plan so that businesses can run effortlessly.


Why is airline marketing strategy important?

Airline marketing strategies are important for airlines to stand out firmly among the competitors, position their brand, create awareness among the existing customer base and attract more and more potential audiences through various online platforms.


What are the top 3 marketing strategies for the airline?

Although the marketing strategies involved in a business are critical, the top ones can be the following.
  • Email marketing
  • Social media
  • Paid media advertising

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Business Aviation

Aircraft Engine Oils: Realizing Their Importance in Aircraft

Article | December 16, 2021

Airplane travel is one of the most convenient means of transportation. Consequently, air travel is growing, and aircraft need to be more efficient. Furthermore, in the aftermath of the pandemic, the aviation industry appears to be committed to ensuring a sustainable airflight future. So, for this, aircraft need to be more efficient in production costs and fuel consumption. An aircraft design depends on three of the most critical aspects. The first is the factor of reliability. Aviation is the only industry where it is impossible to overlook, rectify, or investigate a failed flight mechanism on the spot. The second factor is the need to minimize the weight and volume of its components to withstand load and fluctuating temperatures. And, the third factor is that it shows extreme concern from an environmental perspective. Temperatures on the ground can reach 60 °C and even -80 °C in the stratosphere, with supersonic aircraft reaching temperatures of over 200 °C. As a result of these factors, the aircraft lubrication system and its requirements are critical. From an economic perspective, servicing and maintenance are a significant part of airlines' expenses after the purchase. In addition, the replacement of parts can cause airplanes to remain grounded for an extended period. Such circumstances can lead to a loss of time and money simultaneously. From a safety aspect, failures at every level should be avoided. Failures like the shutdown of engines or breakage of engine parts can lead to aircraft failures or even crashes. So, by knowing all these issues around air travel, you can easily understand the interest in aircraft engine oil. An Innovative Lubrication System for Aircraft Engine Aircraft turbines revolve at up to 18,000 rpm (revolutions per minute). Due to this, internal temperatures can rise compared to the ambient temperature outside. So, aviation engines need an efficient oil-based lubricant to less pollute the environment and sustain long-distance air travel. Recently, researchers in the EU-funded ELUBSYS project developed a novel way to use specified aircraft engine oil to promote efficiency and reliability. For this, SAF (Sustainable Aviation Fuel) is in high demand. Moreover, the project's innovative oil production will also help reduce an airline’s operating and maintenance costs. In this way, Europe’s aircraft manufacturers are way ahead in supporting future aircraft engine development. “Aircraft engine turbines rotate at a very high speed with the help of the classic rubberized oil-seals used in the aircraft engine. The extremes of temperature and friction involved would destroy them. Yet aircraft engines need to stay lubricated.” -Vincent Thomas of Techspace Aero in Belgium Apart from this, the piston engine looks promising for the aviation piston engine industry. However, it seems like a piston engine holds an optimistic future in fuel economy. Now, with the inclusion of piston engines, there is more importance to using piston engine oil in the lubrication system for an aircraft engine. So, how piston engine will be the game-changer for aircraft? Piston Engine—A Game-Changer in Fuel Economy Numerous aviation firms are developing a new type of internal combustion engine. Such engines promise a notable boost in fuel economy while also plummeting greenhouse gas emissions. In addition, start-ups like EcoMotors, Achates Power, and Pinnacle Engines are building variations on piston engines with the help of specific piston engine oil. The engines serve as combustion chambers where fuel is ignited. That makes engines lighter in weight and faster in their operations with greater power density. In this way, piston engines result in less energy waste and thus operate more efficiently. “The technology is worthwhile. However, it is a completely different concept compared to conventional engines,” - Dean Tomazic, Vice President of FEV in Auburn. There are more success stories from the aviation piston engine industry. These stories predict that, indeed, aviation is going through a significant transformation. Another significant achievement comes from Pinnacle, based in San Carlos, Calif. It is developing a four-stroke, gasoline opposed-piston engine. The company’s founder, Monty Cleeves, invented a sleeve valve that ensures energy is used for propulsion instead of getting wasted after converting into heat. Functions of the Lubrication System for Aircraft Engine Oils What are the significant functions of lubricants in aviation oils and engines? It is the function that realizes the importance of things. Isn’t it? So, to realize the importance of aircraft engine oils, it’s crucial to show the potential of the aircraft lubrication systems. 1 Friction and Wear Reduction Lubricants reduce friction and wear in an aviation engine. The aircraft lubrication system deals with cooling, sealing, clearing, and fighting corrosion and rust in the engine. Airplanes that are used seldom need the thorough protection from rust and corrosion that good aviation oils can provide. Also, frequently flying airplanes need lubricants for smooth engine operations and functions to avoid failures. 2 Acts as a Cooling Agent But it is critical to use good aviation oils as lubricants. Oil is a heat-transform medium. Thus, a suitable oil should be used so that lubricants can keep the engine cool and smooth. 3 A life Saver of Aircraft Engines Lubricants help in extending the life span of an aircraft engine. If an aircraft uses good aviation oil, for example, SAF, biofuels, and more, then there are fewer chances of any engine repairs. In this case, piston engines are the best fit for aircraft with high demand. Piston engines use highly lubricant piston engine oils, which increase the longevity of aviation engines. Let’s look at some key takeaways from the market study of aircraft engine oil. Aircraft Engine Oil: Key Takeaways from its Market Study Commercial planes and business jets will likely witness high aircraft lubricant oil sales. According to IATA, mineral oil demand is expected to rise by 25% by 2030. Bio-based oils will dominate the aviation industry in response to soaring environmental concerns. Maintenance, repair, and operations (MRO) activities will emerge as crucial parts of aviation to drive the global aviation lubricant market. Lastly, what’s understood is that aircraft engine oil is the engine's lifeblood. Thus, the engine must function efficiently to encompass the length between overhauls. Frequently Asked Questions What does engine oil do in an aircraft? Engine oil functions as a coolant. Up to 40% of an aircraft’s cooling comes from engine oil. Oil creates a seal between the piston rings, which reduces wear and friction andprovides better compression with increased fuel efficiency. How is the engine oil lubricated? Engine oil is lubricated with seals using air, which holds back the oil. Air and oil need to be separated. The air eventually vents out in the form of heat. That is why good oil is necessary for aircraft for lubrication. What are the essential functions of engine oil? The essential functions of engine oil are: Minimizes friction and reduce wear Cleans the engine Transfers heat Prevents corrosion Forms a seal Cools the engine parts

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Business Aviation

What’s Next for Business Aviation with the Ongoing COVID-19

Article | August 26, 2021

The COVID-19 effect has been tendered on business aviation than commercial aviation. However, it is the operations that reported a surge in demand for business aviation. The demand has been witnessed from new businesses and and those who revamped their operations amid travel restrictions. In 2020, the airline industry experienced a heavy loss of worth USD252 billion, reports IATA. The industry players were at risk, which included accounting with direct economic destruction. Prompted by other risks factors such as restrictions on movements, especially travel limitations due to COVID-19, there is a serious need for the industry to access its operations competently. So here are two crucial questions that took the heat. First, how is the industry going to manage economic uncertainties, travel restrictions, and market instability? And second, how may these affect aviation business conclusions in the coming years? Such considerations may include some crucial aspects. They are changes in valuation methods, revision of future investments with existing liabilities, re-assessment of forecasted fuel consumption, revision of manufacturing, marketing, and others. This blog is aimed at capturing the impact of COVID-19. And how business aviation can proceed to bridge gaps across multiple travel restrictions, both during and after the COVID-19 crisis. To delve into detail, let's go further. The Level of Airline Business Drop and Recovery Globally, the aviation businesses were severely harmed by 80% in 2020. The industry players found it extremely complex to navigate the commitments. Also, their work with collaborations is slated for the same year. Customers seemed uninterested in discussing new business acquisitions due to COVID travel restrictions on business. However, some operators preyed on lower prices and increased demand for aviation services and products. These were mainly in the manufacturing and marketing fields. The reason is some corporate clients easily adapted to the emergence of digital platforms. They switched to zoom calls to replace personal contacts and connections. Michael Walsh, CEO of Aer Mobi, says, “OEMs have now announced a major drop in production capacity. Potential buyers could be from booming sectors financial services and online sales as they may seek to purchase high-profit products. These will be only a few brilliant spots for new aircraft purchases for OEMs.” On the same note, Shaun Quigley, Managing Director, Volantair Air Charter, says “In the time of crisis, the ability is to “pull one’s head in." This is what will happen at least until the final quarter of 2021.” Business aviation in 2021 will hover around 25% to 30% globally, says Jose Rego, Senior Director – Market Intelligence and Strategy, Embraer Executive Jets. The rebound will be sluggish until 2025. While the travel businesses' situation in the pandemic is not up to mark, its believed that digital transformation is viable to conduct airline operations. Such transformation will drive sales eventually following the rise of trending technologies simultaneously. Aviation Business by 2030 A major transformation is promised by an array of powerful new technologies and corporate clients’ pressure. The industry plays that turn this trend to their advantage have the opportunity to redefine, restructure, reform, and reshape their business amid air travel restrictions. So how will the key players of the aviation sector take their businesses forward by 2025 and beyond? Here is the outline of vital forces that the sector will see transforming. Robotics Maintenance Currently, airline operations maintenance accounts for approximately 20% of the operating costs. However, as the pandemic happened, market players and novel inventions are placing big hopes on the intelligent automation of maintenance. For example, Airbus uses two seven-axis robots on the new fourth A320 line in Hamburg to conduct 80% of their business operations, thus improving functional aspects for employees. Intelligent automation is fueled by terabytes of data. The data could be stored and used by businesses to manage operations easily. The addition of robotics and AI in aviation has increased the digitalization shift landscape for established players. From automatic scanning, data mining to improved diagnostics, robotics has a significant role in the future of aviation operations and maintenance. Use of Alternative Sources of Energy The shifting of environmental sentiments has made the aviation industry include greenhouse gases, electrofuels, hydrogen, and even batteries. The industry has set a target of cutting down high energy emitter fuels by half by 2030. Companies like Airbus have impressive plans to develop hydrogen planes in the next 15 years. Even for eleven years, SkyNRG has been known for supplying "advanced waste" biofuels to airlines. These fuels are recycled from industrial waste, cooking oil, agricultural and forestry residues. New technologies from engineering and manufacturing of aerodynamic are going to play a significant role in upcoming airline trends like specialized and improved designs and the use of carbon-efficient biofuels and electric In this case, the International Council on Clean Transportation (ICCT) research found out that around 5.5% of aviation fuel could come from sustainable origins by 2030. Basically, it would be primarily from advanced waste biofuels. Aviation Business: Witnessing Some Hope There is an anticipation that the established aviation businesses will pick up their pace by 2022 amid COVID 19 restrictions. Interestingly, there has been a pick up in air travel (essential air travel) in a specific part of the world. However, in some Asian countries, travel activity is estimated to be less than 40%. But the travel demand is expected to be higher in the years ahead. Aviation business operators expect expanded business with new criteria of sales—digital. They might witness growth due to new prospect acquisitions that have adopted the digital workforce. The businesses expect green shoots of growth in the travel industry. Especially from business travel classes as these are seeking to experience fly again. Business aviation traffic in 2021 highlighted the growing interest from buyers. On this, Jose Rego, Senior Director – Market Intelligence and Strategy, Embraer Executive Jets elaborates, “There may be a peripheral surge in demand from first-time buyers; I expect this to affect fractional sales initially.” Therefore, now IATA estimates that governments globally will provide $160 billion in support, loans, and tax breaks so that airline businesses can cover current costs. Safety is Priority, so is Business The aviation industry acclaims that business aviation might be on track sooner. In this context, the presence of a qualified team and fast-track applications, software, and platforms could help operators to function in a safe and well-maintained way. As the aviation industry continues to plan new air travel rules (essential), aviation business is at an optimum point. Its crucial role in supplies, sales, business development, and essential air travel services has redefined the face of business. Thus, in this way aviation business has paved the way to make a strong comeback in the coming years. Frequently Asked Questions What can future measures due to the pandemic suggest for the aviation industry? Airline businesses must have a robust plan which establishes the core of business aviation. The future is for market leaders. How they will manage roles and responsibilities responding to the crisis. Finally, national authorities will have a crucial role in stimulating demand and fostering the rapid recovery of the airport business. Restoring consumer confidence will be an essential part of this effort. What is the COVID-19 advice for the aviation industry? The global market leaders are actively managing the impact of COVID-19 to ensure aviation safety and to support the industry’s return to normal safety assurance activities. They have put efforts on surveillance approach on every business operation to increase accuracy by introducing technologies. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What can future measures due to the pandemic suggest for the aviation industry?", "acceptedAnswer": { "@type": "Answer", "text": "Airline businesses must have a robust plan which establishes the core of business aviation. The future is for market leaders. How they will manage roles and responsibilities responding to the crisis. Finally, national authorities will have a crucial role in stimulating demand and fostering the rapid recovery of the airport business. Restoring consumer confidence will be an essential part of this effort." } },{ "@type": "Question", "name": "What is the COVID-19 advice for the aviation industry?", "acceptedAnswer": { "@type": "Answer", "text": "The global market leaders are actively managing the impact of COVID-19 to ensure aviation safety and to support the industry’s return to normal safety assurance activities. They have put efforts on surveillance approach on every business operation to increase accuracy by introducing technologies." } }] }

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Business Aviation

How are Private Aviation Firms Rebounding with Innovative Ideas?

Article | September 16, 2021

The pandemic has fueled the private aviation segment boom. It has raised many new aviation business bodies. While the private aviation segment was once reserved for millionaires and A-listers, it now has aircraft that look for more quick and secure gateways. “We’ve flown more for businesses now than ever, based private jet travel provider PrivateFly.This is the time to use capital to travel safely. We’re seeing sales year-to-date matching with 2020. The sales are outperforming in the private jet market. And since the pandemic hit, we have seen striking changes in clients’ profiles and buying habits." - Adam Twidell, CEO and founder of UK Despite the ongoing dimness of the growth of the aviation industry, there has been a fresh influx of customers for private jets. The pandemic empowered the private aviation companies. As a result, the private jet market has noticed a higher demand of 72% healthy since 2019. About this, Adam Twidell mentions that private aviation is cautiously hopeful about the future for private jet travel.So, how is the private aviation market growing? How is private jet travel becoming popular? Let’s understand it. Why are Private Jet Companies Taking Off? Today, many business travelers are seeking a safer way to fly due to the ongoing effect of the pandemic. As a result, the term ‘safer’ fly has turned to private jet travel. Its appeal in the present time has been evident. But some reasons that support the answer behind arethe taking off of private aviation companies are as follows: The Uncertainty of Commercial Aviation A drop in airline operations throughout the pandemic is one of the reasons. On the other hand, the pandemic facilitated an increase in the number of new business travelers in private aviation. A Shift in Consumer Behavior The surging number of first-time flyers have learned to invest in safety. Consumers are beginning to understand that investing in safety is essential today. Consequently, private aviation is not considered a luxury but a common choice as a reliable travel solution. Control & Flexibility The evolving new technologies in aviation have now created controllable operations. Such advancement has enabled aviation businesses to recover rapidly. Similarly, the private aviation sector is passing the power to customers to choose scheduled flights. The flexibility of the travel segment has added a value in terms of safety for business travelers. “For companies looking to fly more frequently, they may get a jet card membership award. It will be a one-off charter and the commitment of jet ownership. You get a consistency of aircraft services like fixed prices and flexible terms." -Twidell More Options for Domestic The domestic aviation sector is recovering compared to the international sector, which is still down by 20% as compared to 2019 as per IATA. All of this is due to the innovation by private aviation companies. What do these key reasons show us? First, private aviation has constantly been reaching extraordinary heights and serving outstandingly in the new normal. In this case, some prominent private aviation companies are doing wonders in the aviation industry. They are bringing innovative ideas and reshaping global businesses effectively. So, who are they? What are those private aviation companies doing? Let’s know further. The Best of 4 Private Aviation Firms Reshaping Aviation Business aviation is expected to reach a valuation of more than 2 billion in 2022. This would be more than twice the valuation recorded in 2019, as per the Global Insights Market research study. So, let’s study some of the most sorted-out private aviation firms. And how they are making innovatory inclusions in the aviation industry. XOJET Xojet is known as “Uber for the airways,” being the third-largest North American private aviation company. Xojet partnered with JetSmarter – the world’s largest mobile marketplace for private jets. They aim to bring novel opportunities, ways, and ideas to reshape the industry once again. Xojet took advantage of digitalization and made the idea of “Uber for the airways” on-demand and straightforward. JetSmarter now serves as the exclusive digital distributor for XOJET’s aircraft, which has provided access to a new technology player—an unparalleled supply of premium jets. “This shared venture is all about efficiency, which makes us more successful in assisting our clients.” And we will be able to accelerate the process of providing a digital solution for them.” -Brad Steward, CEO of Xojet The real opportunity is to put the 11,000 private jets in service in the US. And most of them would fly at an average of 200 hours annually at 30% capacity. As a result, XOJET generated more than $300 million worth of revenue in the second quarter of 2020. So, it is undoubtedly the digitization of private aviation that is concreting the pathway of growth of the industry for the future. NetJets NetJets has been serving as one of the oldest and largest private aviation companies. It accumulated a fleet of around 700 jets globally. NetJets’ plans for the first supersonic business jet with its sizeable fresh capital front. It plans to build a supersonic aircraft and is working with innovative and creative partners and private jet manufacturers. Additionally, NetJets has received a delivery of 25 new private jets so far in 2021. It expects to spend around $2.5 billion to add another hundred jets by the end of 2022. VeriJet VeriJet started offering aircraft engines based on cruise missiles and carbon-fiber fuselages. With the help of low emission techniques, the engines are more durable and promote efficient flying. In addition, it has involved artificial intelligence assistance with one pilot. AI helps the jet with landing and other flight operations. Richard Kane, VeriJet’s chairman, and CEO is counting on “carbon shaming” and promotes go-green emission and fly efficiently. Clay Lacy Aviation Clay Lacy Aviation has earned a reputation among other prominent private aviation users for its Waterbury-Oxford (KOXC) operations and maintenance facility. It has actively provided jet charter and looks after maintenance, aircraft management, repair, and renovation capabilities. “We have offered solutions for clients by providing the first charter to professional aircraft management. From heavy maintenance inspections and cabin upgrades. We offer all at the best value.” -Clay Lacy Aviation With this, Clay Lacy experienced an 80% growth over the first 18 months. The growth was recorded by word of mouth spread rapidly across the region based on the East Coast at airports from New Hampshire to Florida. Apart from this, a data-driven approach to private jet manufacturers and management constantly compares clients’ operating parameters. The process thus ensures that the asset is well-maintained and operates efficiently. The Demand for Private Aviation is Still Rising Experts say that the private aviation sector saw an uptick in 2021. In addition, the private aircraft firms witnessed a gradual rise in business from August 2021. The aviation industry has been tested for a long time when it comes to adapting to diverse requirements. But, in the end, the industry has smartly evolved through challenges over technology and innovation. And the numbers should only proceed to grow now as global businesses recover their positions in late 2021. “While the business aviation industry continues to experience a thriving market, the longer-term picture will clear step-by-step. Well-known issues such as the pilot shortage, collapse in values of used jets, lack of OEM innovation, rising operational costs have been recognized well, and the industry will cope soon. As a result, the overall environment is prepared for bringing in innovation from every aspect.” -Peter Maestrales, CEO, Airstream Jets Frequently Asked Questions What is the valuation of the private aviation market? The private jet aircraft’s market size was $24.4 billion globally in 2019. But during the pandemic, the valuation diminished by $20.1 billion. According to recent calculations, for the first quarter of 2021, the private aviation sector grew to a share of $23.6 billion. What countries have the most private jet operations? The United States occupies first place in private jet operations. But then, Europe is counted for having a big part of private jet operations. Why is the private aviation sector becoming more popular? Private flying has gained popularity because it has fared better than commercial operators. In addition, it has offered convenience, safety, time-saving, flexibility, and costs.

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Design and Engineering

Aviation Unveils the Path to Zero-Carbon Emission for the Future

Article | December 28, 2021

Can the aviation industry have a net zero-carbon emissions? Can technology assist in achieving net-zero emissions? Presently, customers are taking more flights than ever as the industry is set to grow post-pandemic effects. Data from IATA shows that the UK aviation industry alone ejected thirty-seven million tonnes of CO2 into the atmosphere in 2020. That’s an average of 9% more in tonnes of emission the industry recorded in 2018. The warnings are transparent. In the latest reports of Intergovernmental Panel on Climate Change (IPCC), the effects of global warming are escalating. “We know the challenges of climate change the world is facing. It has only continued to intensify,” -Nicholas Calio, president and CEO of Airlines for America Airlines are subsequently embracing their actions towards the recovery of their business. There is a need to take even braver, more momentous steps to address this challenge. Airlines have been focused on carbon offset programs for years. It has previously invested in projects and organizations that assist in reducing the impact of CO2 emissions. In March 2021, the U.S. airline industry announced that its market leaders are committed to achieving zero carbon emissions by 2050. The aviation industry is currently rising at between 4% and 5% a year. And the number of passengers will double every 15-20 years. How will the industry let fly with zero emissions? Certain plans strongly focus on the increasing use of sustainable aviation fuel and jet fuel. These fuels are produced from sources such as plant oils, municipal waste, agricultural residue, fossil fuels, and other interim steps. The blog accumulates some of the best ways that aviation has unveiled on the grounds of zero carbon emissions. Escalating the Use of Alternative Fuel The escalating use of alternative fuels is perhaps the most significant proposed carbon reduction initiative for sustainable aviation fuel (SAF) usage. Sustainable fuel is going to be created from plant or animal material. One of the examples is waste oil. It is studied that SAF has the potential to cut life-cycle emissions from aviation by 80%. It can be blended with conventional jet fuel without making major changes in aircraft designs. But, as technology is concerned with SAF usage, it can be eight times more expensive than conventional jet fuel. SAF currently values less than 0.1% of the almost 300 million tonnes of fuel that commercial airlines use every day. some companies are taking regulatory incentives in joint efforts with aviation after looking at the costs and ensuring that more SAF is used in the future. Let’s see which corporate companies are setting commendable aviation-related commitments. Microsoft partnered with Alaska Airlines. Together, they are working to cover CO2 emissions to make their employees’ travel safe by introducing SAF credits. FedEx has committed to purchase 13 million liters of sustainable aviation fuel from Red Rock Biofuel. It is a part of their long-term net-zero emission strategy. Express GBT created an alliance to help in increasing supply SAF to under carbon reduction initiative and become zero carbon-emitting by 2050. Industry-Wide Efforts The path to climate recovery with zero airline emissions will require a collective effort from all industries. This also includes governments. They must take responsibility for the impact of certain activities, products, and policies have on the environment. The production of fossil fuels is one of them. So, the aviation industry must reduce its dependency on fossil fuels for air travel. Industries such as energy, road transport, infrastructure, manufacturing, and finance are being collectively responsible for creating a risk-free airline emission. For example, policies of energy transition must include a change in the production plan. Road transport efforts should be advanced by designing electric vehicles. Manufacturers should bring in new technology to support the creation of lightweight engines and aircraft parts. All of them should join hands for a sustainable future for aviation. The Role of Government Investments Government bodies play a crucial role in heading up carbon reduction initiatives. The initiative will have solutions such as new aircraft technology and more efficient infrastructure and operations. It also includes the development of zero-carbon energy sources like hydrogen and electric power generation. According to IATA, 1.8 gigatons of carbon will be required to sustain the aviation industry in 2050. The prediction can achieve 65% of carbon for sustainable aviation fuels. What are other solutions in demand to commit to addressing a zero-emission environment? It includes: Fuel-producing companies are to bring large-scale, cost-competitive sustainable aviation fuels (SAF) to the market. Governments and air navigation service providers (ANSPs) eliminate inadequacies in air traffic management and airspace infrastructure. Aircraft and engine manufacturers produce more efficient aircraft engines and propulsion technologies. Airport operators provide the required infrastructure to supply cost-effective SAF. Airline Firms Decarbonizing Aviation Presently, aviation is driving towards a new chapter of growth. And the pillars of growth are the firms that are continuously making efforts to make aviation a risk-free industry. Let’s see how aviation firms are contributing to making a zero-carbon emission sky for safe air travel for the future. Delta Airlines Delta and Aviation Climate Taskforce are initiating technological innovation and accelerating the research and development of emerging technologies. Emerging technologies refer to reducing CO2 footprint production. They are focusing on their approach towards medium-term solutions, near-term solutions and long terms solutions. The mid-term solutions include synthetic fuel. The near-term solutions focus on emerging bio-based Sustainable Aviation Fuel (SAF) pathways. And long-term solutions include hydrogen technologies. ACT will aim to support the advancement of these technologies through two crucial pillars: An Innovation Network A Collaboration Forum JetBlue JetBlue went carbon neutral for all its flights. It went through carbon offset programs in partnership with the CarbonFund.org Foundation. The investment included solar, wind, and hydrogen-energy project initiatives. Apart from this, JetBlue also invested in hundreds of global carbon offset programs to support renewable energy efforts. “views carbon initiative as a platform for other industry-wide environmental improvements that support lower emissions.” -JetBlue The best part is that JetBlue also invested in sustainable aviation fuel on flights. They are currently operating from San Francisco International Airport. American Airlines American Airlines changed its strategy of using traditional jet fuel. The airline has committed to purchase 9 million gallons of SAF to lower CO2 emissions in the next three years. Southwest Airlines On Earth Day 2021, Southwest Airlines announced it would continue to support the U.S. Department of Energy’s National Renewable Energy Laboratory (NREL). NREL works to develop cost-effective low-carbon aviation fuels that are generated from waste. The airline SAF will play a vital role in getting the atmosphere carbon neutral and will be able to achieve carbon neutrality by 2050. On this, NREL estimates that wet waste typically produces enough energy to provide about 20% of jet fuel consumption. How Will the Industry Embrace Greener Air Travel Once It Returns to the Sky? There is a buzz that travelers are now becoming more conscious of the environment. Inspired by Greta Thunberg, a Swedish climate change activist after the pandemic, a growing wave of eco-conscious travelers are choosing to fly with more environmentally friendly airlines. They are also opting for other means of transportation. As the aviation industry accounts for 2.5 percent of global carbon emissions, travelers now want to be associated with greater environmental awareness. They are taking some essential steps such as: Asking whether a flight is necessary for travel Booking a flight that travels nonstop Keeping a check on airlines that promote carbon reduction goals On the other hand, airline companies today are opting to monitor themselves. They are doing it within the parameters of emissions, manufacturing, and embracing technological aspects. Frequently Asked Questions How can air travel become more environmentally friendly? You can follow some travel tips such as: Opt for a direct destination flight Find alternatives to travel other than flight (if not necessary) Carry lesser or lighter luggage Try to produce lesser waste Choose a sustainable flight How are airline firms reducing emissions from their flights? Airline firms are continuously working towards reducing emissions in several ways. They are: By retiring old aircraft By updating air traffic routes to reduce fuel consumption By investing in newer technologies in the manufacturing process and other fields By participating in electricity generation and other sources of fuel generation Which are the most eco-friendly airlines? The most eco-friendly airlines are: Air France United Airlines JetBlue Delta Airlines Virgin Airlines Alaska Airlines

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Aviya Aerospace Systems

Aviya Aerospace Systems provides aerospace systems development expertise to the World’s largest aerospace and defense contractors. From modelling gas turbine engines and designing safety-critical electronics, to simulating and testing complex real-time embedded systems using advanced test bench technology.

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Hanwha at WDS 2024: Pioneering Global Defense Capabilities and Partnerships for Vision 2030

PR Newswire | February 05, 2024

The defense affiliates of Hanwha Group, including Hanwha Aerospace, Hanwha Systems, and Hanwha Ocean, will be participating in the World Defense Show 2024 (WDS 2024), held in Riyadh, Saudi Arabia from 4th to 8th Feb. With geopolitical crises increasing security demands in key Middle East regions, Hanwha Group is set to present defense capabilities on land, in the air, at sea and in space to protect customers from various threats. Under the slogan 'Opening the Future of Advanced Engine', Hanwha will explore long-term partnership with the Kingdom of Saudi Arabia, which has made localization of the defense sector a key objective in Vision 2030. Hanwha will present its advanced aircraft engines, AESA radars, and aviation electronics equipment at the exhibition's center, as well as unveil a roadmap for the development and production of next generation engines beginning in the 2030s, leveraging the manufacturing capabilities accumulated over the previous 40 years. Hanwha aims to fortify a partnership that not only meets customer's immediate defense needs, but also foster long-term resilience and innovation in the defense sector. The company is committed to integrating advanced defense technologies into the customer's needs. An official from Hanwha stated, "The collaboration aims to significantly contribute to the growth and modernization of the local defense industry, while also fostering a mutually beneficial relationship. Hanwha takes pride in our ongoing commitment to delivering deterrence solutions to key regions with urgent needs." Amid escalating tensions in the Middle East region, Hanwha will present the cutting-edge submarine KSS-III, offering unparalleled capabilities to mitigate emerging threats to maritime security. Also, the unmanned underwater vehicles and unmanned surface ships will deliver innovative defense solutions to navigate the diverse security challenges in the region. In the face of rapidly changing regional security landscape, Hanwha will present the K9A1 155mm Self-Propelled Howitzer (SPH) equipped with exportable engine, multipurpose Unmanned Ground Vehicle(UGV), Redback armored vehicle, TIGON 6x6 wheeled armored vehicle, Chunmoo Multi Rocket Launcher, M-SAM and various air defense systems, meeting regional needs with its diverse portfolio of Land Systems solutions. Hanwha will also exhibit hyper connected tactical solutions to sensor and neutralize aerial threats, including Synthetic Aperture Radar(SAR), Multi-Function Radar(MFR), and anti-drone systems. The company will also showcase advanced air defense solutions equipped on Korean Fighter Jet, ranging from Active Electronically Scanned Array(AESA) Radar to Infra-Red Search and Track, strengthening defense capabilities to detect threats across different domains. Hanwha has decades of experience designing, developing, testing successfully manufacturing modern defense solutions. The company is adopting a cooperative approach to support the localization of key products, a private cooperation aimed at expediting the achievement of the customer's objectives.

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Delta Cargo launches e-commerce solution DeliverDirect in collaboration with SmartKargo

PR Newswire | February 01, 2024

Delta Cargo is excited to announce the launch of its newest product, DeliverDirect, developed in collaboration with SmartKargo. DeliverDirect is a door-to-door delivery service for the U.S. market, offering a competitive and customizable solution for e-commerce retailers seeking to optimize their direct-to-consumer shipping solutions. With DeliverDirect, Delta Cargo pioneers an innovative domestic carrier approach, providing swift service with transparent pricing for e-commerce and small parcel delivery. From initial warehouse pickup to delivery at the end consumer's doorstep, DeliverDirect is a fast, seamless, end-to-end service that upgrades traditional ground or air shipping services utilized by most current e-tailers. Small package shippers will benefit from increased shipping speeds, an uncomplicated pricing structure, proactive alert management, transparent tracking and reporting, and access to Delta's vast domestic network. "We are thrilled to introduce DeliverDirect, our new offer for the small parcel delivery market," shared Alison Ricker, Managing Director, Delta Cargo Global Sales. "Through our strategic collaboration with SmartKargo, DeliverDirect gives e-tailers an alternative transportation solution that fits their customers' requirements, and we envision that this service will prove to be a fast, reliable and cost-effective solution." The DeliverDirect offering can be tailored to shippers' needs with a variety of service innovations that empower customers to customize according to their unique preferences. These service innovations include: personalized pick-up times, geo-fenced notifications for consumers, multiple delivery attempts, signature-required deliveries, proof of delivery with photos, and access to advanced reporting features for a complete comprehensive service that aligns seamlessly with a variety of needs. "E-commerce shippers are looking for simple, faster and more reliable alternatives to deliver their products to consumers. Delta Cargo has a vision for small package delivery that will transform the U.S. market and continue to diversify their already robust offering in the air cargo market. Their innovative approach makes them a fantastic partner for SmartKargo, and we look forward to growing this service together," stated Milind Tavshikar, CEO and Founder of SmartKargo.

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Aviation Capital Group Announces Delivery of One A320neo to SAS

Business Wire | January 25, 2024

Aviation Capital Group LLC (ACG), a premier global full-service aircraft asset manager, announced the delivery of one new Airbus A320neo aircraft on long-term lease to Scandinavian Airlines (“SAS”). Featuring CFM International LEAP-1A engines, this is the ninth of ten aircraft scheduled to deliver to the airline as part of a multiple-aircraft sale-leaseback transaction between ACG and SAS. ACG specializes in commercial aircraft leasing and aviation finance. In addition to aircraft leasing services, we provide aircraft asset management solutions tailored to meet our customers’ fleet management needs. To learn more about the aircraft leasing and aircraft management services offered by ACG, visit www.aviationcapitalgroup.com. Forward-Looking Statements This press release contains forward-looking statements within the meaning of applicable federal securities laws. Any such statements, other than statements of historical fact, are based upon our current expectations and assumptions concerning future events, which are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. Accordingly, such statements are not guarantees or assurances of any aspect of future performance. Except as required by applicable law, we do not undertake any obligation to, and will not, update any forward-looking statements, whether as a result of new information, future events or otherwise.

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Hanwha at WDS 2024: Pioneering Global Defense Capabilities and Partnerships for Vision 2030

PR Newswire | February 05, 2024

The defense affiliates of Hanwha Group, including Hanwha Aerospace, Hanwha Systems, and Hanwha Ocean, will be participating in the World Defense Show 2024 (WDS 2024), held in Riyadh, Saudi Arabia from 4th to 8th Feb. With geopolitical crises increasing security demands in key Middle East regions, Hanwha Group is set to present defense capabilities on land, in the air, at sea and in space to protect customers from various threats. Under the slogan 'Opening the Future of Advanced Engine', Hanwha will explore long-term partnership with the Kingdom of Saudi Arabia, which has made localization of the defense sector a key objective in Vision 2030. Hanwha will present its advanced aircraft engines, AESA radars, and aviation electronics equipment at the exhibition's center, as well as unveil a roadmap for the development and production of next generation engines beginning in the 2030s, leveraging the manufacturing capabilities accumulated over the previous 40 years. Hanwha aims to fortify a partnership that not only meets customer's immediate defense needs, but also foster long-term resilience and innovation in the defense sector. The company is committed to integrating advanced defense technologies into the customer's needs. An official from Hanwha stated, "The collaboration aims to significantly contribute to the growth and modernization of the local defense industry, while also fostering a mutually beneficial relationship. Hanwha takes pride in our ongoing commitment to delivering deterrence solutions to key regions with urgent needs." Amid escalating tensions in the Middle East region, Hanwha will present the cutting-edge submarine KSS-III, offering unparalleled capabilities to mitigate emerging threats to maritime security. Also, the unmanned underwater vehicles and unmanned surface ships will deliver innovative defense solutions to navigate the diverse security challenges in the region. In the face of rapidly changing regional security landscape, Hanwha will present the K9A1 155mm Self-Propelled Howitzer (SPH) equipped with exportable engine, multipurpose Unmanned Ground Vehicle(UGV), Redback armored vehicle, TIGON 6x6 wheeled armored vehicle, Chunmoo Multi Rocket Launcher, M-SAM and various air defense systems, meeting regional needs with its diverse portfolio of Land Systems solutions. Hanwha will also exhibit hyper connected tactical solutions to sensor and neutralize aerial threats, including Synthetic Aperture Radar(SAR), Multi-Function Radar(MFR), and anti-drone systems. The company will also showcase advanced air defense solutions equipped on Korean Fighter Jet, ranging from Active Electronically Scanned Array(AESA) Radar to Infra-Red Search and Track, strengthening defense capabilities to detect threats across different domains. Hanwha has decades of experience designing, developing, testing successfully manufacturing modern defense solutions. The company is adopting a cooperative approach to support the localization of key products, a private cooperation aimed at expediting the achievement of the customer's objectives.

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Delta Cargo launches e-commerce solution DeliverDirect in collaboration with SmartKargo

PR Newswire | February 01, 2024

Delta Cargo is excited to announce the launch of its newest product, DeliverDirect, developed in collaboration with SmartKargo. DeliverDirect is a door-to-door delivery service for the U.S. market, offering a competitive and customizable solution for e-commerce retailers seeking to optimize their direct-to-consumer shipping solutions. With DeliverDirect, Delta Cargo pioneers an innovative domestic carrier approach, providing swift service with transparent pricing for e-commerce and small parcel delivery. From initial warehouse pickup to delivery at the end consumer's doorstep, DeliverDirect is a fast, seamless, end-to-end service that upgrades traditional ground or air shipping services utilized by most current e-tailers. Small package shippers will benefit from increased shipping speeds, an uncomplicated pricing structure, proactive alert management, transparent tracking and reporting, and access to Delta's vast domestic network. "We are thrilled to introduce DeliverDirect, our new offer for the small parcel delivery market," shared Alison Ricker, Managing Director, Delta Cargo Global Sales. "Through our strategic collaboration with SmartKargo, DeliverDirect gives e-tailers an alternative transportation solution that fits their customers' requirements, and we envision that this service will prove to be a fast, reliable and cost-effective solution." The DeliverDirect offering can be tailored to shippers' needs with a variety of service innovations that empower customers to customize according to their unique preferences. These service innovations include: personalized pick-up times, geo-fenced notifications for consumers, multiple delivery attempts, signature-required deliveries, proof of delivery with photos, and access to advanced reporting features for a complete comprehensive service that aligns seamlessly with a variety of needs. "E-commerce shippers are looking for simple, faster and more reliable alternatives to deliver their products to consumers. Delta Cargo has a vision for small package delivery that will transform the U.S. market and continue to diversify their already robust offering in the air cargo market. Their innovative approach makes them a fantastic partner for SmartKargo, and we look forward to growing this service together," stated Milind Tavshikar, CEO and Founder of SmartKargo.

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Aviation Capital Group Announces Delivery of One A320neo to SAS

Business Wire | January 25, 2024

Aviation Capital Group LLC (ACG), a premier global full-service aircraft asset manager, announced the delivery of one new Airbus A320neo aircraft on long-term lease to Scandinavian Airlines (“SAS”). Featuring CFM International LEAP-1A engines, this is the ninth of ten aircraft scheduled to deliver to the airline as part of a multiple-aircraft sale-leaseback transaction between ACG and SAS. ACG specializes in commercial aircraft leasing and aviation finance. In addition to aircraft leasing services, we provide aircraft asset management solutions tailored to meet our customers’ fleet management needs. To learn more about the aircraft leasing and aircraft management services offered by ACG, visit www.aviationcapitalgroup.com. Forward-Looking Statements This press release contains forward-looking statements within the meaning of applicable federal securities laws. Any such statements, other than statements of historical fact, are based upon our current expectations and assumptions concerning future events, which are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. Accordingly, such statements are not guarantees or assurances of any aspect of future performance. Except as required by applicable law, we do not undertake any obligation to, and will not, update any forward-looking statements, whether as a result of new information, future events or otherwise.

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