8 Enlightening Tips to Make a Perfect Airline Marketing Plan

What are the aviation marketing questions B2B audiences are asking in 2021?

It is always beneficial to study the market scenario and your competitors when starting a new marketing plan. It provides you with a better vision and explores opportunities to become the best in the market and which marketing approach to take. Before you start planning your marketing in aviation, there are a few things you should sort out first.

So, start your strategy by taking note of some important marketing questions!

Important Questions to Create an Aviation Marketing Plan

  • Are aviation businesses doing more or less marketing in 2022?
  • What are the best-performing aviation marketing campaigns?
  • What marketing strategies are unused in the aviation industry?
  • What are the international aviation marketing trends?
  • Which social media do aviation marketing professionals use for marketing?
  • How do aviation professionals plan the finance for marketing?
  • How do market leaders optimize their websites and build a brand image?

Keeping these questions beside you, follow the tips to create a prolific aviation marketing plan.

Tips at your Fingers


Tip One: Things to do—Image Vs. Words

Usage of images (visuals) has become influential to do marketing in aviation. While the industry has always focused on verbal content, both are equally important, but in different marketing ways. Let’s understand the following:

SEO: Images can’t do well when doing optimization. But words are the main component in optimization in blogs, articles, whitepapers, webinars, and more.

Social media: Images are becoming more perusable and are more understood by audiences. Whereas words are compelling to get more visitors to the website.

Website content: In this, both usages of images and content are important to connect with the audience and market well.

It’s crucial to watch the latest aviation industry trends to plan your marketing efforts. Referring to that, you can make the most of materials using images like:

• Display & explain products
• Create presentation showing numeric data
• Create videos out of content
• A sales presentation

Remember, now prospects are emotionally persuaded to purchase products and services. This will lead you to grab more and better aviation business opportunities. You have to be quick and pick up to make the deal yours. Being interactive in your image creation is the better way to show your audience your ideology.

Tip Two: Create One Idea at Once

Any marketing plan should start from one idea at a time. To proceed with it, think and consider— “what is the one thing you want your audience, visitors, or potential targets to understand and get solutions for?

It is necessary to analyze first because most marketing sales professionals remain muddled with the motive behind their marketing efforts. Therefore, it’s better to refrain from yourself and try to ideate one concept at a time. In other words, everything you create should support that ONE idea!

Tip Three: Branding is key!

Branding is visual. Visuals appeal to prospects in the aviation industry.

Is your brand instantly recognizable to your prospects? If not, you need to pay more heed to it.
Your brand is more than any other asset that communicates your story.

A creative and reflective brand image is one of the impactful aviation industry trends most aviation professionals focus on. It’s vital because visuals have an appealing factor. In addition, the professionals in the aviation industry, engage and trust information displayed than told to them. So, create a visual brand image that tells a story.

Another most important thing is to add testimonials to your brand. Yes! Video testimonials are much more potent because it comes from your prospects.  Make a “wish list” of prospects you would like to get a testimonial from and add it to your website!

Tip Four: Campaign it! With RIGHT message

Before you head towards creating campaigns for marketing in aviation, remember that every campaign needs these three elements:

• A great list
• A great offer
• And a great presentation

If any of these elements lack the motive, you won’t be successful. An example of it is a general digital magazine advertisement. It has a numerous list of subscribers, beautiful design, conceptualization, but no specific offer or a call to action. The reader won’t take any interest in responding to that particular ad. Such campaigns face severe failure!

But if your campaign has the base of these elements, you can expect a good ROI for your business.

Tip Five: Social Media Secrets

There is always some information hidden in the news or something that your community or industry talks about. So, it is good to keep a watch on such matters to generate good content. Social media is the most preferred platform to do such activities today.

You probably don’t have time to get involved in every social media channel. So, it's better to involve in one channel than to be on multiple. So, watch the new, set up analytics for key topics important in the industry, and let inspiration spread in the form of information through your marketing materials like infographics, slides, images, and more.

As Hootsuit studied on social media usage by marketing leaders, let’s have a quick look at which social media do aviation professionals use for marketing mostly.

LinkedIn
Rare:       0%
Monthly: 31%
Weekly:  25%
Daily:      57%

Facebook
Monthly: 13%
Weekly:    9%
Daily:      20%

Twitter
Monthly: 17%
Weekly:  14%
Daily:      25%

Instagram
Monthly:   4%
Weekly:  11%
Daily:        3%

YouTube
Monthly: 21%
Weekly:  14%
Daily:      10%

These indicate that your competitors mostly use LinkedIn and Facebook channels for marketing because aviation professionals are most likely to be using these channels frequently. If you produce interesting information, you can build a strong online audience.

Tip Six: Bag the deal with 15 Second Sales Presentation

Sales & sale—do it the right way!

What do you say when a prospect asks you, “What do you do?” Here your 20-second sales presentation works in a roomful of sales-interested prospects!

Sale is a process. If you have the proper steps to follow intelligently, you will have much better results. But remember, it should be contented and compelling to the right people, but non-pitchy.

Follow these tips to deliver a fantastic presentation within seconds:

• Reflect your USP (unique selling proposition)
• Your company’s tagline
• Keep it amazingly short
• Avoid usage of over hyperbole— for example “We have most unbelievably wonderfully grand aviation products for you”
• Be concise, professional, and elegant
• Use non-technical language
• Tell benefits than features
• Use examples when necessary

Deliver an approachable, responsive, and simple presentation that makes your prospect say, “Tell me more about that!”

Apart from this, sales are also about passion. And if a prospect senses your passion for what you do, they become much comfortable with your offerings!

So, do your homework. Prepare for it in advance. Know everything you can about the prospect; its company, services, mode of work, and more. Then have a faithful and specific objective in mind for each sales call. This will find your prospect’s best interest to discover more, take the conversation deeper, and thus, no one can stop you from getting the deal done.

Tip Seven: Plan an Editorial Calendar

An editorial calendar is crucial when it comes to marketing—branding, sales, and relationship building.
Providing highly informational content to your prospects allows interacting.

To simply put, your calendar is the best cover page. It will help to align the process of marketing items such as:

• Planned campaigns
• Webinars
• Seasonal events
• Launches
• expenses

Planned marketing will bring fascinating aviation business opportunities and will stimulate the aviation industry growth.

Tip Eight: Be Financially Strong!

This is a crucial part. Finance is what your top management wants to see. It is easy to come up with a huge, long, unproductive, and unrealistic marketing plan. However, planning a reasonable one that is capable of bringing success and probability together is truly an art. So, ensure to make an advanced one with a monthly income statement and include assumptions you make.

Marketing in aviation is growing fast and is not expected to be sluggish anytime soon. With the rising aviation industry trends, it's easy to see opportunities beyond 2021. Therefore, all you need is an all-inclusive plan by following these tips. They will help you learn online aviation marketing solutions to increase traffic, ROI, brand image, and of course, raise conversation rates.

After completing your marketing planning, read further to get familiar with using effective marketing strategies that will bring effective change to your business.

Frequently Asked Questions


What are some of the tips for creating an aviation marketing plan?

Aviation marketing has nothing different from other marketing ways. It is just you need to pay attention to the range of audiences is in the aviation industry. However, here are some more tips:

• Optimize your every content generation
• Display your potential to the audience
• Pay attention to ads
• Leverage paid ads
• Do email


What is the importance of marketing in aviation?

Aviation not only deals with passengers; it includes businesses to make money. For that, marketing plays a vital role in making people aware of product selling or providing services. It drives awareness of products, creates a brand image, builds trust among buyers, and provides valuable information to the audience in various forms using various channels.


What is the difference between selling and marketing?

Selling makes money directly from the prospects. While marketing is all about serving solutions and satisfying prospect needs. The method includes different stages—planning, analyzing, monitoring, execution, promotion, and distribution.

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Article | April 13, 2021

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An airline marketing strategy is a well-planned method in action that businesses create to fulfill goals such as boost revenue, surge engagement with customers, create brand visibility, positioning, target potential audience, and a lot more. Companies invest time and money to create a robust plan so that businesses can run effortlessly. Why is airline marketing strategy important? Airline marketing strategies are important for airlines to stand out firmly among the competitors, position their brand, create awareness among the existing customer base and attract more and more potential audiences through various online platforms. What are the top 3 marketing strategies for the airline? Although the marketing strategies involved in a business are critical, the top ones can be the following. Email marketing Social media Paid media advertising { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is an airline marketing strategy?", "acceptedAnswer": { "@type": "Answer", "text": "An airline marketing strategy is a well-planned method in action that businesses create to fulfill goals such as boost revenue, surge engagement with customers, create brand visibility, positioning, target potential audience, and a lot more. Companies invest time and money to create a robust plan so that businesses can run effortlessly." } },{ "@type": "Question", "name": "Why is airline marketing strategy important?", "acceptedAnswer": { "@type": "Answer", "text": "Airline marketing strategies are important for airlines to stand out firmly among the competitors, position their brand, create awareness among the existing customer base and attract more and more potential audiences through various online platforms." } },{ "@type": "Question", "name": "What are the top 3 marketing strategies for the airline?", "acceptedAnswer": { "@type": "Answer", "text": "Although the marketing strategies involved in a business are critical, the top ones can be the following. Email marketing Social media Paid media advertising" } }] }

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Eviation announces Letter of Intent with flyVbird for 25 Alice All-Electric commuter aircraft

PR Newswire | October 17, 2023

Eviation Aircraft, a leading manufacturer of all-electric aircraft, today announced that flyVbird, an emerging on-demand regional airline, has signed a Letter of Intent (LOI) for 25 Alice aircraft, with options for a further 25. flyVbird is committed to enhancing connectivity in rural areas where it will use smaller, more accessible airports. The airline is driven by unique algorithms to deliver on-demand air travel to routes passengers want to fly. It plans to secure its own Air Operator Certificate to utilize Alice for decentralized and sustainable travel across Europe, connecting unconnected or underserved communities worldwide and delivering carbon-free, cost effective, convenient air travel. Leading the Electric Revolution The nine-seater Alice is the world's first flight-tested all-electric commuter aircraft. Built from a clean-sheet design, the Alice produces zero emissions and costs significantly less to operate per flight hour compared with light jets or regular turboprops. It is powered by two magni650 electric propulsion units developed by magniX, the global industry leader in flight-proven electric propulsion systems. "The European Union is moving forward with ambitious new rules aimed at decarbonizing the aviation industry," said Eddie Jaisaree, Vice President, Commercial Sales at Eviation. "The Alice is the innovative and beautifully designed aircraft needed to lead aerospace's transition to net zero carbon emissions. We are very pleased to partner with flyVbird in the future of flight." "The fact that Alice is a zero-carbon, quiet, low operational cost aircraft makes it the perfect solution for flyVbird to deliver clean, on-demand regional travel across Europe into the next decade and beyond," said Anton Lutz, CEO of flyVbird, at the Routes World 2023 Conference in Istanbul. "Through our unique AI-driven approach, we will offer direct alternatives to typical hub-and-spoke operations and Alice will play a critical role." About Eviation Aircraft Based in Washington State, U.S., Eviation Aircraft Inc. develops and manufactures electric aircraft to delight operators and passengers with green, cost efficient and convenient regional transportation. Its electric propulsion units, high-energy-density batteries, mission-driven energy management, and innovative airframe are designed from the ground up for electric flight. Please visit us at www.eviation.com. About flyVbird flyVbird GmbH (formerly flyvirtual.global UG) is an emerging regional airline headquartered in Germany. In lieu of a traditional hub-and-spoke network, flyVbird's airline model is an AI-backed carrier that will use algorithms to schedule flights based on paid bookings. Its focus will be on serving regional airports to offer a faster and more convenient alternative to traditional transport methods.

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Aviation Technology

Aviation Capital Group Announces Delivery of One A321neo to Spirit Airlines

PR Newswire | October 25, 2023

Garmin announced its latest aviator smartwatch – the D2™ Mach 1 Pro. Featuring a large AMOLED touchscreen display, up to 25 days of battery life1, an LED flashlight and more – D2 Mach 1 Pro is designed for the most demanding pilot lifestyles, including those who fly professionally. Sporting classic pilot watch styling and premium materials like sapphire and titanium, the D2 Mach 1 Pro is ready to be worn both in and out of the cockpit. With extensive aviation, health, fitness and smartwatch features – D2 Mach 1 Pro redefines what pilots should expect from their smartwatch. "This year marks 10 years of the D2 series – a smartwatch line that pilots have relied on to combine aviation tools with the latest smartwatch technology. The D2 Mach 1 Pro provides an extensive set of advanced capabilities that pilots use every day, all while touting battery life that can withstand even the long-haul commercial pilot trips. Features like the LED flashlight and large AMOLED display, combined with the high-end materials, make this the most premium-built D2 smartwatch yet." –Carl Wolf, Garmin Vice President of Aviation Sales and Marketing New features pilots will love A built-in LED flashlight offers variable white light intensities, a strobe function and red light for flight deck operations. Improved battery life touts up to 25 days in smartwatch mode and up to 46 hours in the Fly activity, perfect for the professional pilots who complete their trip over multiple days. Red Shift Mode changes the entire watch interface to shades of red to help preserve night vision, which provides for potentially clearer sight for demanding night flying conditions. The ECG app2 allows users to record their heart rhythm and check for signs of atrial fibrillation (AFib). Users can take a 30-second ECG recording and view the results immediately on their smartwatch and, optionally, later in the Garmin Connect™ smartphone app. When pilots aren't taking to the skies, they can get a better understanding of their fitness levels and track their performance with more than 30 built-in sports apps and advanced training features like hill score and endurance score. Designed for pilots Built for 24/7 wear, the carbon gray D2 Mach 1 Pro combines a durable design and premium materials like sapphire and titanium with a vibrant and sunlight-readable 1.4" AMOLED display. The 51mm watch case features a diamond-like carbon (DLC) titanium bezel and stainless steel 5-button design, allowing for quick access to flying tools, fitness stats, smart notifications3 and more – all on the responsive touchscreen interface. Compatible with a wide variety of metal, leather, nylon and silicone QuickFit™ bands, the D2 Mach 1 Pro can be styled for every type of event, whether it's a workout at the gym or a night on the town. Premium aviation features on your wrist The D2 Mach 1 Pro includes all the preflight, in-flight and postflight features pilots have come to know and trust from the D2 series, including a worldwide aeronautical database, HSI, Direct-to and moving map — all available without a phone connection. Pilots can stay informed with easy access to NEXRAD3, METARs, TAFs and MOS4 weather reports — alongside custom weather alerts as well as non-weather alerts like time, distance, altitude and a fuel timer. Utilize the wrist-based Pulse Ox sensor5 to monitor blood oxygen levels and barometric altimeter for altitude alerts. And in case of an engine-related issue, the D2 Mach 1 Pro can show the best glide speed, estimated glide distance and glide time, along with a bearing pointer to the nearest airport and a list of alternate airports. Flight logging is a breeze with the D2 Mach 1 Pro, which automatically starts tracking flights on takeoff, then automatically transfers the date, duration, total flight time and route to the user's flyGarmin.com logbook3. Pilots can connect with the Garmin Pilot™ app to seamlessly transfer flight plans to the watch and view the list of waypoints included in their route. Additionally, for pilots operating a PlaneSync™-equipped aircraft, the D2 Mach 1 Pro can be used to access the aircraft dashboard to view status information6 including fuel, electrical, database and location information while away from the aircraft. Customized fitness With dozens of built-in sports apps – including new team sport activities like football, baseball, softball and more – D2 Mach 1 Pro provides data and insights for many passions. Whether working out at a gym or in the comfort of one's home, the D2 Mach 1 Pro tracks activities like strength, cardio, indoor rowing, stair stepping, yoga and HIIT. Users can also take advantage of daily workout suggestions or follow animated cardio, strength, yoga and Pilates workouts right on their watch screen. For those exploring the great outdoors, they can keep track of adventures like hiking, mountain biking, skiing, snowboarding, surfing, whitewater rafting and more. Around-the-clock wearability The D2 Mach 1 Pro is designed for all-day wear and includes advanced health and wellness tools, as well as a suite of smart features to keep users connected while on the go. Loaded with 24/7 health monitoring features, the D2 Mach 1 Pro includes Body Battery™ energy monitoring, all-day stress tracking, jet lag advisor, advanced sleep monitoring and sleep score, and more. Packed with connected features, the D2 Mach 1 Pro lets users receive smart notifications3; download songs from Spotify®, Deezer or Amazon Music7 for phone-free listening; check their calendar; breeze through checkout lines with Garmin Pay™ contactless payments8; and more. Like all Garmin smartwatches, the D2 Mach 1 Pro can be used with either Android or Apple® smartphones. Available now, the D2 Mach 1 Pro includes a vented titanium bracelet with carbon gray DLC coating as well as a black silicone band for a suggested retail price of $1399.99. Garmin products and services have revolutionized flight and become essential to the lives of pilots and aircraft owners and operators around the world. A leading provider of solutions to general aviation, business aviation, rotorcraft, advanced air mobility, government and defense, and commercial air carrier customers, Garmin believes every day is an opportunity to innovate. Recipient of the prestigious Robert J. Collier Trophy for Garmin Autoland, Garmin developed the world's first certified autonomous system that activates during an emergency to control and land an aircraft without human intervention. Visit the Garmin Newsroom, email our media team, connect with @garminaviation on social, or follow our blog. Battery life based on D2 Mach 1 Pro when smartwatch mode is enabled. The ECG app is only available when paired with a smartphone with the latest version of the Garmin Connect smartphone app. The ECG app is not available in all regions; see Garmin.com/ECG for availability. The ECG app is not intended for use by people under 22 years old. With the ECG app, this device is capable of generating an ECG similar to a single-lead electrocardiogram. When paired with a compatible smartphone, with a data connection, and in range of Bluetooth technology. U.S. airports only This is not a medical device and is not intended for use in the diagnosis or monitoring of any medical condition; see Garmin.com/ataccuracy. Pulse Ox is not available in all countries. Remote aircraft status requires active PlaneSync subscription. User's smart device must have internet connectivity. Feature is available on-ground only and requires GDL 60 to have LTE connectivity; signal strength and other factors may apply. See Garmin.com/PlaneSyncCoverage for coverage details. May require premium subscription by a third-party music provider View current supported country, payment network and issuing bank information at Garmin.com/GarminPay/Banks.

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Aviation Technology

Supernal, Hyundai WIA and Mecaer Aviation Group Partner to Accelerate eVTOL Landing Gear Development

PR Newswire | October 19, 2023

Supernal, Hyundai Motor Group's (HMG) Advanced Air Mobility (AAM) company, Hyundai WIA, a global automotive and aerospace parts manufacturer and Mecaer Aviation Group, an Italy-based global aeronautical company, announced today a partnership to design and manufacture landing gear systems for electric vertical takeoff and landing (eVTOL) vehicles. Hyundai WIA specializes in mass manufacturing and precision machine tools, while Mecaer is experienced in designing and building aerospace-grade landing gear systems. The three partners are collaborating to improve the safety and overall performance of eVTOL vehicles by addressing weight, structural efficiency, energy absorption and electronic system integration in the landing gear design and manufacturing process. "Our collaboration with Hyundai WIA and Mecaer is a testament to Supernal's commitment to innovation and the highest standards of safety, design and manufacturing for Advanced Air Mobility," said Jaiwon Shin, president of Hyundai Motor Group and CEO of Supernal. "This partnership unites our collective strengths and expertise to deliver aerospace-grade eVTOL landing gear in record time and ensure their scalability and sustainability. These types of automotive and aerospace strategic alliances are key to the growth and success of our emerging industry." The partnership is critical to Supernal's efforts to pioneer high-scale production processes that will meet future demands of the AAM industry. The collaboration will support the business model—and streamline manufacturing—by incorporating state-of-the-art materials and efficient assembly technologies. "Hyundai WIA looks forward to leveraging our expertise from the automotive industry in large-scale parts manufacturing for the benefit of Supernal's upcoming eVTOL aircraft," said Jae-Wook Jung, president and CEO of Hyundai WIA. "We foresee significant potential to help demonstrate how cross-industry efficiencies can address enduring supply chain challenges, as well as the potential created by a new category of civil aviation." "We are especially proud to announce our participation in this industry-leading strategic partnership and to have teamed with Supernal and Hyundai WIA to design, develop and manufacture a fully integrated wheeled landing gear for the Advanced Air Mobility company's eVTOL vehicle," said Bruno Spagnolini, CEO, Mecaer. "We are extremely appreciative of the trust Supernal has shown in the ability of the Mecaer and Hyundai WIA team to produce and innovate its landing gear system." Supernal, Hyundai WIA and Mecaer held a signing ceremony for the partnership at the Seoul Air Show on October 18.

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Aviation Technology

Eviation announces Letter of Intent with flyVbird for 25 Alice All-Electric commuter aircraft

PR Newswire | October 17, 2023

Eviation Aircraft, a leading manufacturer of all-electric aircraft, today announced that flyVbird, an emerging on-demand regional airline, has signed a Letter of Intent (LOI) for 25 Alice aircraft, with options for a further 25. flyVbird is committed to enhancing connectivity in rural areas where it will use smaller, more accessible airports. The airline is driven by unique algorithms to deliver on-demand air travel to routes passengers want to fly. It plans to secure its own Air Operator Certificate to utilize Alice for decentralized and sustainable travel across Europe, connecting unconnected or underserved communities worldwide and delivering carbon-free, cost effective, convenient air travel. Leading the Electric Revolution The nine-seater Alice is the world's first flight-tested all-electric commuter aircraft. Built from a clean-sheet design, the Alice produces zero emissions and costs significantly less to operate per flight hour compared with light jets or regular turboprops. It is powered by two magni650 electric propulsion units developed by magniX, the global industry leader in flight-proven electric propulsion systems. "The European Union is moving forward with ambitious new rules aimed at decarbonizing the aviation industry," said Eddie Jaisaree, Vice President, Commercial Sales at Eviation. "The Alice is the innovative and beautifully designed aircraft needed to lead aerospace's transition to net zero carbon emissions. We are very pleased to partner with flyVbird in the future of flight." "The fact that Alice is a zero-carbon, quiet, low operational cost aircraft makes it the perfect solution for flyVbird to deliver clean, on-demand regional travel across Europe into the next decade and beyond," said Anton Lutz, CEO of flyVbird, at the Routes World 2023 Conference in Istanbul. "Through our unique AI-driven approach, we will offer direct alternatives to typical hub-and-spoke operations and Alice will play a critical role." About Eviation Aircraft Based in Washington State, U.S., Eviation Aircraft Inc. develops and manufactures electric aircraft to delight operators and passengers with green, cost efficient and convenient regional transportation. Its electric propulsion units, high-energy-density batteries, mission-driven energy management, and innovative airframe are designed from the ground up for electric flight. Please visit us at www.eviation.com. About flyVbird flyVbird GmbH (formerly flyvirtual.global UG) is an emerging regional airline headquartered in Germany. In lieu of a traditional hub-and-spoke network, flyVbird's airline model is an AI-backed carrier that will use algorithms to schedule flights based on paid bookings. Its focus will be on serving regional airports to offer a faster and more convenient alternative to traditional transport methods.

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