Accenture-Atos-Safran Team to Support eu-LISA Visa Information & Biometric Matching Systems

| September 28, 2016

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A team comprised of Accenture, Safran‘s identity and security business and Atos has secured spots on a potential six-year contract from the European agency for the operational management of large-scale information technology systems in the area of freedom, security and justice. The consortium will provide application and infrastructure support for the E.U. Visa Information System and the Biometric Matching System in an effort to accelerate and secure the processing of third-country nationals’ visa applications in order to enter the Schengen area, Accenture said Tuesday.

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HNA Aviation Investment Holding Group

HNA Aviation Invesment Holding Group (HNA AIHG) is making a leading global modern aerial transportation comprehensive operator in solving problems by focusing on air transport enterprise cluster and integrating all kinds of trip elements. Aerial industry chains enterprises that anticipates or holds including: Hainan Airlines.

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Aviation Marketing: Budget Control is a New Survival Metric amid the Pandemic

Article | October 13, 2021

Skift research shows that 90% of airline marketers have dropped their marketing budgets due to the pandemic.The pandemic brought massive changes in marketing. Due to this, CMOs navigated through restricted availability of resources and shifted airline companies’ guidelines for months. CMOs find increasingly difficult to rely on conventional financial and managerial aspects like typical cost setting—the way profitability was being achieved, fuel consumption, accounting decision making, investments, manufacturing and more. Due to these challenges, airline brands are bound to sternly reevaluate their current and future marketing process to maintain a steady flow of income and increase ROI. So, it’s quite possible that your marketing tactics also may have suffered due to the pandemic. Right? And now you must think, “How much should your budget be for marketing?” It’s an important question. It’s because most aviation businesses do not have a considerable aviation marketing budget. The answer to your concern lies here, “spend the least amount that achieves your business objectives.” A lot has transformed since the outbreak of the pandemic. Yet, there are novel opportunities in aviation marketing activities. So, let's take a closer look at some of the opportunities that might help control your aviation marketing budget. Opportunity No.1: Invest in Paid Advertisements; they are cheap! Paid advertisements are becoming cheaper. These are in higher demand when it comes to aviation marketing. It makes sense because the way digital advertisements are making money is going to benefit marketers. First, the paid ads drive the cost per click (CPC), so investing here can increase the ROI. Second, as the pandemic forced companies to focus on all-digital processes, as it prompts the audience to spend more time online. Resultantly, traffic on the web is up, and there are lots of ads. It means ads are cheaper. Even conversion rates are increasing now. It’s because the ads online are evolving at the same rate as it was before the pandemic. Therefore, you must take advantage of paid ads to start with controlling your aviation marketing costs. Opportunity No. 2: Determine your Annual Customer Value The key to having controlled aviation marketing costs is to have an average customer revenue. If you haven’t calculated yet, then you should begin with it. Begin tracking the effectiveness of your sales and marketing efforts. Once you begin with it, you will calculate how much money is spent on every customer or a new customer. The other important aspect to consider is how wisely you spend the dollars in a limited budget. And that’s where a marketing plan comes into action. A well-improvised marketing plan may include proper tactics, tools, and platforms. But to implement all these things effectively requires an adequate budget. However, how to use them requires a thorough analysis and experts’ experience. Usually, marketers make a mistake by spending too much on a single marketing tactic. And this results in a considerable loss. So, to control your budget, be intelligent to concentrate on a selected marketing tool and platform. And then spend dollars on it. Tapping on this approach, you will create a cost-effective marketing plan, which will give better marketing results. Besides, your customers might equally feel satisfied by getting worthwhile results. Well, in reality, it will be easy for you to determine the annual value of money spent on each customer. Opportunity No. 3: Review Investment Plans When looking at the aviation marketing budget, it’s advisable to review investment plans carefully. The investment plan is crucial when you need to control your aviation marketing. Having an in-depth knowledge of it can lead you to save big. Also, it might bring opportunities further for your airline business. For example, in December 2019, JetBlue announced a marketing structural cost program. It aimed at producing $250-$300 million by 2020 through cost savings. According to the company’s 2020 annual report, the program emphasizes these points: Technical marketing operations Planning, automation, and executing efficient activities online .(Like on a website, social media platforms, online campaigns, and more) • Decreasing distribution costs • Tax reformation All these aspects demonstrate opportunities to propel business growth. We are extremely excited about the potential for increased business demand with the costs and tax cut. - Glen Hauenstein, President of Delta Airlines. So, consider if you can reduce, delay and/or eliminate non-essential marketing tasks or not. Then, find opportunities to help you do a transition from costly, inefficient technological aspects to more cost-efficient technology, thus, driving more valuable results. The bottom line is that you must understand where it makes sense to cut costs and where to make the proper investments because it's about bolstering your airline business. With the help of this, you can create value for customers, partners, and investors in no time. Opportunity No. 4: Encourage Innovative Digital Engagement Some of the top airlines like Delta Airlines and its marketing teams use innovative engagement methods through digitalization. Yes! After being hit by the deadly pandemic, Delta lost $60 million in cash each day. Delta CEO Ed Bastian revealed that Delta airlines reduced 80% of its operation. “Delta will weather the storm by sticking to our shared values of honesty, persistence, and service to our customers and our communities. We encourage digitalization to the core. And that has helped our customers easy to connect us.” - Delta CEO Ed Bastian With this approach, Delta further forecasts its revenue to rise by 90% by the end of 2021. So, you can see how investing in digital methods can help revenue rise without going out of budget or crossing the budget line. When you introduce automation, AR, VR in your aviation marketing efforts, it will drive value from existing customers and engage potential customers. For example, you can create innovative videos for social media, visual online campaigns, presentations, and more. Finally, remember to “Have Patience and Carry On” It is critical to managing finance, especially in global disasters like coronavirus. However, today's marketing budget may seem exhausting when aviation businesses compete each day. But it is helpful at the end of the day! Controlling your aviation marketing costs will lead you to increase your ROI. And this way, you will get valuable prospects, which is even more critical in the current scenario. Moving ahead with not-so-hard marketing budget control, you will require powerful leadership, top competency with courage and empathy, and the correct data, of course. So, having all these aspects and proactive measures in place, you will be able to outshine again. So, which one of the opportunities are you going to implement first? Frequently Asked Questions How do airline businesses do marketing? Marketing is the best practice to build trust among airline customers. The marketers offer rewards to customers so that they become loyal to an airline brand. They also run campaign activities, provide rich informational content, produce videos to educate and motivate customers. This is how engagement increases along with loyal numbers of customers. What are the leading airline expenses? The leading airline expenses are as follows: The employment process expenses. These expenses are the most critical operational cost of an airline (33.5%). Fuel expenses (19.6%). Sales and marketing expenses. They are approximately 15.7% on the rise. How do airlines control the marketing budget? There are several ways the airline controls its marketing budget. A few of them are: By conducting fuel-saving strategies Operation procedure simplification Introducing automation Technology implementation { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How do airline businesses do marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Marketing is the best practice to build trust among airline customers. The marketers offer rewards to customers so that they become loyal to an airline brand. They also run campaign activities, provide rich informational content, produce videos to educate and motivate customers. This is how engagement increases along with loyal numbers of customers." } },{ "@type": "Question", "name": "What are the leading airline expenses?", "acceptedAnswer": { "@type": "Answer", "text": "The leading airline expenses are as follows: The employment process expenses. These expenses are the most critical operational cost of an airline (33.5%). Fuel expenses (19.6%). Sales and marketing expenses. They are approximately 15.7% on the rise." } },{ "@type": "Question", "name": "How do airlines control the marketing budget?", "acceptedAnswer": { "@type": "Answer", "text": "There are several ways the airline controls its marketing budget. A few of them are: By conducting fuel-saving strategies Operation procedure simplification Introducing automation Technology implementation" } }] }

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Could smaller airports benefit from electric aviation?

Article | October 13, 2021

Recent developments in electric aircraft have lent fresh hope that the aviation industry can cut its carbon footprint. Smaller airports could facilitate the accommodation of battery-powered, short-haul flights in the future, but they might have a wait on their hands. Ever since the British engineer Frank Whittle invented the jet engine in 1937, commercial aircraft have been largely powered by fossil fuels.

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Why The Airbus A220 Is The Plane Of The Future

Article | October 13, 2021

The Airbus A220 isn’t really a new aircraft. Bombardier first flew the CSeries in September 2013, with its entry into service in July 2016. And yet, the A220 seems to be answering problems that we’re not quite having yet. Airbus predicts a need for 7,000 A220s over the next two decades, and that’s probably not too overoptimistic. Here’s how the A220 is the plane of the future, today. The landscape of aviation is changing. In the past, airlines operated on hub and spoke models, passengers were happy to fit around schedules and the price of jet fuel was so low that efficiency wasn’t a huge consideration. Clearly, aviation today is very different.

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AVIATION TECHNOLOGY

Analytics is Changing: How can Marketers win Airline Marketing with it?

Article | October 13, 2021

The global airline industry is currently going through unprecedented financial damage. A few factors contributing are high operational costs, increased security costs, low customer satisfaction, low revenue, and frequent dynamic shifts in air travel. Hence, it’s a high time for airlines businesses to resolve their multitude of issues for its economy to recover. To leverage this goal, the industry should leverage its most high-volume asset—analytics. Analytics will help drive the airline industry's growth rate in the coming years. It’s because, Developing new data applications will bring a handful of digital marketing opportunities in the next five years. And these applications will bridge the gap in the industry. Welcome to the New Age of Analytics This topic of discussion is not new. But the new thing about analytics is that it is changing the airline industry data collection process. Analytics has become an essential part because the pandemic has forced countless non-digital airline businesses to shift to online operations. Advanced analytics with innovative data technologies is becoming popular due to its numerous applications. To name a few, it provides smart management abilities and a proper decision-making system. So, to get a hand over this, marketers should have a razor-sharp focus to upgrade their analytics. With advanced analytics, airlines can deliver the right information to the right audience at the right time. And when customers access the right information efficiently, they turn into prospective clients. In addition, by using analytics as part of online operations, airlines can survive without a dedicated offline presence. With the digital transformation happening in the aviation industry, it at a turning point. The situation now is an “adapt or die” one. This policy is generating opportunities for airlines that are making significant changes to their current old business model. However, such a transformation is only possible when analytical technologies are fully adapted. This way, marketers can easily capitalize on operating online by being agile and have adaptable tools. How can Marketers Adapt Analytics? As a marketer in the digital era, you need to organize data with the help of technology. By organizing data, you can easily collect data from channels such as social media, loyalty programs, and other online forums. Here are some to use Analytics to empower digital transformation: Power of Personalization Digital technologies offer marketing and sales opportunities in direct and indirect channels. For supplies and buyers, this means they can establish greater contact with consumers. It will result in a significant way to sell and buy more products. However, you can take customer interaction a step further by offering personalized offers and discounts with analytics. Investing in Loyal Customer Base The most important digital opportunity comes from loyalty programs. Offering it can provide marketers with substantial amounts of customer information. Additionally, there are three other focus areas where you can use analytics: Partnership with leading technology providers Enhancing content Cost maintenance Investing in these customer-centric areas using analytics will gradually deliver proven results. Empowering Strategies using Analytics The next step is to develop a comprehensive data platform strategy by including a data integration layer. By combining traditional and new data sources, this layer will make a flexible and more accessible data architecture to scale airline industry data. This will allow marketers to gain insights into their changing customer behavior. Hence, adding a data integration layer will also need considerable effort and investment to deploy a cloud platform, an analytic-data-warehouse layer, and a team that maintains the data platform. So, what are the Exact Ways Analytics is Going to Help Marketers? Cost reduction: The advanced airline industry analysis will help in making cost reductions. Whether it is from fuel consumption, deploying technology, or smart manufacturing, analytics can solve cost-related issues at once. For this, airline businesses must deploy AI systems with machine algorithms, which will help marketers to collect the exact data. Then they can easily analyze the estimations and can reduce them as per the requirements. Customer Satisfaction The addition to cost reduction, predictive analysis can help by keeping customers up-to-date in real-time. You can enhance Customer satisfaction by promoting offers based on their demand. Once you can have genuine insights and information about your customers and understand their behavior beforehand, you can approach them with the right message, solutions, and services by giving the right reason to invest. Most importantly, predictive analytics will help speed up the response rate to customers' queries and solve them in no time. Today the response speed matters because airline customers are constantly shifting their travel behaviors. As a result, they now seek customized approaches compared to the traditional approach. For example, Delta Airlines deployed advanced predictive analytics with AI. They optimized their operations through innovative customer services. Delta Airlines invested a whopping $600,000 for automation software installation. The investment was successful as they were able to access their data effortlessly and were able to connect with their customers by offering them multitude of offers. Performance Attributes Today, airline companies need prompt and accurate performance measurements to take critical, appropriate, and timely actions. Big data analytics can automate certain daily activities. The activities such as prospects' queries, website visitors, landing page hits, and more can be watched daily or weekly. With big data being so effective it will also help you understand the core ingredients for revenue generation. In the end, such advancement will stimulate airline industry data growth. Risk Protection This is of utmost importance for the airline industry's growth rate. You can develop various innovative models and strategies and avoid risks while implementing them using Advanced Data Analytics. The risks could be like a data breach, technical factors, organizational operations, customer data, and more. To counter back these risks, you should have proper strategic or annual safety objectives. Advanced analytics have higher levels of excellence that alleviate performance drifts. It will also help you to achieve and maintain through a proper monitoring and testing system. For example, British easyJet has diminished its operational challenges using AI. With the help of IT, it used data science to improve its pricing strategy, manage inventory, and lowered risk factors. As a result, the company observed an increase in profits of almost 20% in 2021. What’s Next for You with Analytics? Marketers should be astute and apprehensive about Analytics. Understanding the upcoming trends of analytics are vital. In addition, the current situation also demands a holistic approach that supports technology (digitalization). Having appropriate approaches will lead you to stand out in this competitive industry. Taking advantage of data for your existing or potential customers can help you to recognize more information about their activities. So that you can include more innovative techniques and can attract potential leads before they are gone. With technically sound data analytics you can experiment with different customer-centric strategies like: Building responsive landing pages that get fit in every screen Being more flexible with your prospects and enhancing interactions either through social media or a website. Creating platform-specific content to improve customer interaction. The strategies mentioned above will help you in collecting more data and curating on-demand content/information. By adopting these strategies, you can provide a data-backed open online platform in which you can easily connect with your customers. Once you have grabbed the technique for your digital marketing needs, tapping big data solutions will be a much better way than before. Therefore, it is crucial to keep legacy thinking aside and welcome innovation onboard. Frequently Asked Questions What is the importance of analytics in the airlines business? Analytics play a vital role in airline businesses. It helps in cost reductions, which could result in investing in better ways. Also, data helps to avoid breaches, provide safety measures, collect huge amounts of information, and enhances operational functionalities. Does analytics require proper strategies to function in an airline business? Yes! To implement analytics in your airline business, you need a strategic approach. Analytics provides statistical analysis. Using it, you can investigate and analyze business performance and give insights about improvement as well. What are the different types of analytics used in the aviation industry? There are three types of analytics that airline businesses use: Descriptive analytics: It tells the current business operation Predictive analytics: It shows what could happen in real-time Prescriptive analytics: It shows what should happen in the future. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is the importance of analytics in the airlines business?", "acceptedAnswer": { "@type": "Answer", "text": "Analytics play a vital role in airline businesses. It helps in cost reductions, which could result in investing in better ways. Also, data helps to avoid breaches, provide safety measures, collect huge amounts of information, and enhances operational functionalities." } },{ "@type": "Question", "name": "Does analytics require proper strategies to function in an airline business?", "acceptedAnswer": { "@type": "Answer", "text": "Yes! To implement analytics in your airline business, you need a strategic approach. Analytics provides statistical analysis. Using it, you can investigate and analyze business performance and give insights about improvement as well." } },{ "@type": "Question", "name": "What are the different types of analytics used in the aviation industry?", "acceptedAnswer": { "@type": "Answer", "text": "There are three types of analytics that airline businesses use: Descriptive analytics: It tells the current business operation Predictive analytics: It shows what could happen in real-time Prescriptive analytics: It shows what should happen in the future." } }] }

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HNA Aviation Investment Holding Group

HNA Aviation Invesment Holding Group (HNA AIHG) is making a leading global modern aerial transportation comprehensive operator in solving problems by focusing on air transport enterprise cluster and integrating all kinds of trip elements. Aerial industry chains enterprises that anticipates or holds including: Hainan Airlines.

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