Air Travel Anxieties Get a Group Show

Whether artist, curator, or gallerist, working in the art world often demands nonstop travel. Between three Art Basels, two Frieze fairs, and a plethora of biennials and other events, it often feels like a neverending cycle of excursions. Everyone is constantly in-between trips, Airbnbs, and delayed flights.

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DFW Aviation

DFW Instrument and Red Aviation have joined together to create DFW Aviation—a new name and a new experience that encompasses more than 50 years of business and general aviation expertise.

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Business Aviation

Three Aviation Content Marketing Successful Stories

Article | January 28, 2022

Let’s be honest! Customers support advertising. But they seek out information. In a marketing world where advertising reigns, aviation customers want well-researched, proficiently crafted informative content that tells stories, explains products, and helps them make smart decisions. Content: Builds Credibility and Influence with Information When you make a decision, you seek out the most credible sources of information available on the internet or off the net. However, for many aviation consumers, content types like publications, blogs, whitepapers, and other high-quality are the most preferred to read. A consistent flow of information maintains the credibility of your publication and communication with your clients, customers, or stakeholders. This can only be possible when you have a good content marketing strategy. Good content marketing, as marketers say, is an all-hands-on-deck affair. Strategizing, content production, analysis, audits, and reviews play a vital role in creating great content marketing ideas. In addition, you need to coordinate with different departments to meticulously create a plan of action that hits the right audience at the right time with an accurate message. But remember, even if you plan it in the right way, things can go wrong. And you might feel that nothing more can be done, even having perfect airline marketing strategies. So, in such a moment of disparity, for your aviation marketing, it’s helpful to revisit some of the most amazing content marketing strategies successful stories out on the internet to get inspired and give a new perspective to your next content marketing ideas. Content Marketing: Stories Let us have a look at the excellent content marketing success stories. The following examples showcase the suitable approaches you can have for your next content marketing campaigns. So, take a look and learn to craft a better strategy. JetBlue’s Campaign Towards Passenger Concerns The airline industry has had its share of ups and downs in executing airline marketing strategies and airline advertisement plans since the pandemic outbreak in 2020. Under such conditions, low-cost airline JetBlue showcased its brand stand above all these struggles. Their content marketing strategy that creates compelling, engaging, and informative content consistently helped convey the brand message to the audience and build brand image. The Strategy JetBlue’s content marketing ideas focus on humanizes its approaches. For example, the company launched a campaign that awarded passengers with rewards points. The airline’s digital marketing strategy, at every level, has a unique way of providing information to its audience and offering solutions. This way, it offered the clients more reasons to engage with its brand. The brand used blogs and media coverage to engage with its clients. Here are the following content strategies it used: Timely published airline articles attracted instant attention of visitors to the website. The information provided in the article was about the usage of technology and successful collaborations to ease the operations. Filled the website with timeless articles that served information to overcome the pandemic challenges and provide value in real-time. Always tried to go with the trends, latest news, and updates. As updates were in time, it maximized clicks and engagements. The Outcome Content published and strategies implemented successfully enabled JetBlue to acknowledge their audiences’ concerns. The information provided solved the persistent problems of the audience. This approach resulted in a significant hike in the percentage of website visitors, which eventually grew traffic. Copa Airlines’ DotDigital Copa Airlines, like other airlines, also wanted to streamline the operational processes allied with content marketing campaigns, emails to target the most of audiences, and stabilizing its market position. It was all because the manual process took up a long time and contributed to accuracy errors. As part of its recovery plan, it also wanted to become more agile in its email and content marketing by synchronizing the gap between website visits and email triggers to focus actively on capitalizing on the demand. The Strategy Copa Airlines’ partnering with dotdigital, a marketing and engagement platform, successfully implemented the campaigns. It focused only on active audiences and accurately understand the purpose. By employing powerful content creatives to create and automate email copies with variations, it was able to restructure the process and added personalization that subjected audiences’ demands and preferences. The Outcome Copa enhanced its brand visibility, which boosted conversions by 2%. This result led to a 14% hike in revenue, thus improved its ROI. With the addition of automation and personalization, Copa also experienced an 11% drop in unsubscribe numbers. This pointed towards the increased engagement of audiences with the new content marketing strategy. AirAsia’s Media Business Expansion AirAsia’s topmost concern towards its business expansion was content marketing, media, data, and adtech. The brand wants these functionalities to perform on the top in revenue growth and lift its performance in 2021 & beyond. To grow its business, it focuses more on engagement and providing value to its audience. It seeks to build a more substantial base of audiences than before. Since early 2020, the brand accelerated its digital business by demonstrating product offerings through blogs, video, and chats. The content information provided through the content marketing strategy was more authentic, relevant, and delivered significant value to customers. The Strategy The brand runs campaigns using self-service adtech and content platforms. The company has a deal with Universal Music Group (UMG), through which it created RedCarpet that focuses on smart campaigns with the help of content creation capabilities. The Outcome The critical part of the RedCarpet initiative is it created multiple partnerships signed for the upcoming quarter of 2021. It also introduced flexibility in tech offerings to the customer through various content generation on its website and social media channels. But, most importantly, the brand took a step ahead to enhance content services as a publisher. This is a new investment straightaway to become the pandemic warrior in the airline industry. The brand envisions surged engagement among customers and potential audiences once travel restrictions are lifted. Thus, AirAsia’s database will have more users in the coming years. Frequently Asked Questions Why is the need to educate audiences in the airline industry becoming necessary? Today consumers are becoming smart. They are saturated with businesses offering the same repeated product or service. So, being educated help them to make informed decisions. And creates loyalty towards the brand along with a long-term relationship. How can content marketing help to address target audiences in the airline industry? Content marketing can help in addressing the queries of the client at various levels of the process. This strengthens a positive outlook towards the brand and probably motivates them to become part of the brand. How to use content marketing to increase brand image in the airline industry? Follow these steps to increase your brand image using content marketing: Create a brand that tells a story about offerings to the audience Research on the unexplored side of your industry which is still untouched and thus attract eyeballs to drive your brand Think of expanding content created out of your research Create evergreen content pieces Create a live website and include the easiest ways for visitors to approach { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why is the need to educate audiences in the airline industry becoming necessary?", "acceptedAnswer": { "@type": "Answer", "text": "Today consumers are becoming smart. They are saturated with businesses offering the same repeated product or service. So, being educated help them to make informed decisions. And creates loyalty towards the brand along with a long-term relationship." } },{ "@type": "Question", "name": "How can content marketing help to address target audiences in the airline industry?", "acceptedAnswer": { "@type": "Answer", "text": "Content marketing can help in addressing the queries of the client at various levels of the process. This strengthens a positive outlook towards the brand and probably motivates them to become part of the brand." } },{ "@type": "Question", "name": "How to use content marketing to increase brand image in the airline industry?", "acceptedAnswer": { "@type": "Answer", "text": "Follow these steps to increase your brand image using content marketing: Create a brand that tells a story about offerings to the audience Research on the unexplored side of your industry which is still untouched and thus attract eyeballs to drive your brand Think of expanding content created out of your research Create evergreen content pieces Create a live website and include the easiest ways for visitors to approach" } }] }

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Aviation Technology

Aviation Branding Mistakes that Cost Huge to Businesses Every day and How to Avoid them

Article | June 2, 2022

Failure is beneficial for many reasons. But important is to manage and survive the onslaught of errors. With respect to bold attempts like adopting a new strategy, making judgments about the market, bad publicity, launching new products or services, and more like these often make airline marketers discourage due to a little or huge foul. The list also includes branding. Airline branding mistakes are often seen when businesses try either to aim to re-position in the market or create awareness among customers. If you are making branding mistakes, then remember that a combination of poor communication and ineffective brand planning causes one of the worst branding disasters! Aviation Branding Mistakes of All-Time Branding any airline company is challenging. When bad decisions about branding strategies happen, it costs huge to businesses. And most of the aviation businesses do it habitually. On this note, mistakes could happen in various ways. But some aviation branding mistakes shouldn’t be ignored at all. Mistakes can hurt your business hard. So, let’s highlight the common mistakes that can happen while branding for aviation and how you should avoid them. Implementation of Rigid Strategies Implementation of rigid branding strategies for aviation results in economic slumps Airlines need flexible marketing strategies to control the cost of labor and acquisition in order to balance the brand image. -Lauda, Marketing-In-Chief, Southwest Airlines While any significant shift in airline business strategy, like the pandemic forced, usually takes two to three years to implement. Therefore, you should design branding strategies that could afford the room for adjustments. In addition, those strategies will revive your older market position. Failing to do so could lead your airline company’s image to suffer a massive loss. So, what can you do ahead? Implement unique branding strategies for aviation to strengthen the value of your company. For this, you need to work and pay attention constantly to existing and potential customers you deal with. By understanding their perspective, marketers will be able to bring uniqueness to strategies. Following this process will ease you to adjust and cope up with the current economic condition. Overlooking SEO The entire aviation industry is going digitalized, especially after the pandemic fall. SEO is one of the most significant areas of digital marketing. So, if you do not master SEO, you are lagging behind competitors in branding for aviation. Your target audience/existing audience should never find difficulty in discovering your brand. This is the only rule of conducting tested SEO practices. It is because overlooking SEO means your customers are gone. So, here’s what to do instead. Try to find out what keywords are becoming relevant every day. Keep a watch at what keywords your competitors include to rank their brand name. Check relevant keywords for your brand message. Also, make sure about the trending keywords and how they are being searched. After you have mastered this metric, create branding strategies that are fit for your company. A Disconnect with Audience Failing to connect with an audience is the most significant mistake. Conducting inappropriate research on target audiences makes it hard to know how to connect with them. To understand it, you will have to think creatively and strategically simultaneously. For that, your team should create the best marketing design materials to attract a wide net of customers. What can you do more? While you connect with customers, an innovative perspective on your upcoming plans should be out of the box. Thinking in this way will help to reveal the gaps, problems, and undiscovered opportunities to make your brand better. Also, you will get deep insights about customers by directly reaching out through social media. You can use forums, email campaigns, loyalty programs, and other ways to connect. If you overcome this mistake, you will be able to connect with your potential customers. To have your criteria is essential. And then, you would be surprised to know how enthused some customers will be about a glimpse into the potential future of a product or service they will gain from your company. Becoming too Generic Coming across too generic ideas of branding for aviation will give a bad impression on your airline company. So, what constitutes this aviation branding mistake? Let’s know here • Depending on stock imagery • Forgetting on your core branding elements—for example, using a generic logo • Having a similar brand name as competitors’ • Offering a similar product/service similar as competitors’ • Usage of non-specific/non-industrial terms in marketing materials These points mean that the more generic your brand will showcase, the less unique you appear to the audience. A generic brand reflects being unprofessional, slapdash, or uninteresting. It’s clear—who would want to buy products or services from. What should you do instead? If you can offer a better or different picture of your airline brand, do it, even if you have to raise your budget. Connect a great designer and take full advantage of their experience. Your designer can help with much more than the standards of the branding work. Do some market research for brand promotion/positioning strategies to understand deeper. By doing so, you can leverage the complete value expertise and implement it in your branding techniques. Branding is One-time Action The action of branding in one time only is an old-school industry policy of aviation. Today is the era of digitalization, where still many existing aviation companies are practicing this approach. If your company falls in this category, then hold on and restrict it now. This is the time when your airline company needs a tangible branding suite, humanization approach. It should also include the defined message, value, logo, and other elements. However, the work doesn’t stop with these elements. The fact is, branding is an endless process. So, what do you need to do? You need to work diligently by keeping a very sharp razor focus on every effort associated with the branding process. So that you can continue to carve your company’s position in the market and stand out. Also, this will help your company stand out in customers’ minds. And hence, this will automatically strengthen your brand. Putting Branding Responsibilities on One Department Branding efforts are not only reserved for the marketing department. Instead, it should involve efforts along across departmental actions as well. There could be multi-departmental knowledge that could save you from poor branding. Might your marketing team’s efforts like the design or PR do not necessarily work perfectly. It's also possible that they ideate a similar design repeatedly. And you may be unknowingly making significant aviation branding mistakes. Those mistakes must have damaged the credibility of the strategies and the motive. A lot of companies work for branding only with the marketing team. That is why they lack in many other parts of branding. If you have a similar working process in your company, you need to think again! So, how to go ahead? To create an effective aviation branding, involve the sales, customer service, IT, networking, data analyst department on board. By collaborating with them, you can initiate many efforts to create purposeful solutions for audiences. Even the representatives of each department can involve and create target-proof branding strategies for aviation. Devaluing the importance of social media Devaluing the power of social media has been one of the most common and costly aviation branding mistakes businesses are making. From being active on it to acting on the audience’s activities has a lot of differences in-between. Many companies listen, but they don’t hear. The problem is they don’t show to their audiences. And thus, results in disconnection among audiences. So, what can you do instead? In the current time, the travel market is now more fragmented with the continuous shifting behavior of travelers. In this case, social media’s role is becoming significant. It’s one platform where you can obtain feedback by creating polls, communicating, and engaging with marketing tricks. It's a free and paid platform. You have every reason to take advantage of it to showcase your company and brand message to a wide net of audiences. Doing it regularly—keeping your content relevant and updated- will make your brand image evergreen. Save your Airline Company with Branding Bloopers Now you must have gained some insights on how to avoid branding mistakes. So, it's time to bid farewell to branding mistakes. Remember that consumers, context, and quality design should be at the forefront of your mind when you begin with branding planning. It’s crucial to hone on the right branding strategy because it’s an important way to position your aviation company in the market. The airline business is the biggest team sport in the world. When you are all consumed with fighting among yourselves, your opponents can run over you every day. – By Gordon Bethune Former CEO of Continental Airlines Frequently Asked Questions What are the other airline branding mistakes businesses usually make? Mistakes happen every day in airline businesses. But some common mistakes can cost a huge to a business. Here are some more airline mistakes: • Aviation businesses tend to implement competitors’ tactics that become entirely different from their original business structure or current and future plans of action. • Businesses do not think of investing in an aviation advertising agency. • Usually forgets the purpose behind the brand creation. • Create fake brand values What should airline businesses avoid in brand planning? While creating a brand, the airline businesses should avoid the following things: • Underestimating your customers • Untracking your marketing efforts • Unwilling to invest • Broad targeting • Lack of USP • Lack of research What do airline customers want from airline businesses? Airline customers are broad. They look for a wide array of services and products. So, your customer will always want some basic yet valuable things like committed customer service and satisfaction, easy approachability, content to understand solutions, and easy ways to invest. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the other airline branding mistakes businesses usually make?", "acceptedAnswer": { "@type": "Answer", "text": "Mistakes happen every day in airline businesses. But some common mistakes can cost a huge to a business. Here are some more airline mistakes: Aviation businesses tend to implement competitors’ tactics that become entirely different from their original business structure or current and future plans of action. Businesses do not think of investing in an aviation advertising agency. Usually forgets the purpose behind the brand creation. Create fake brand values" } },{ "@type": "Question", "name": "What should airline businesses avoid in brand planning?", "acceptedAnswer": { "@type": "Answer", "text": "While creating a brand, the airline businesses should avoid the following things: Underestimating your customers Untracking your marketing efforts Unwilling to invest Broad targeting Lack of USP Lack of research" } },{ "@type": "Question", "name": "What do airline customers want from airline businesses?", "acceptedAnswer": { "@type": "Answer", "text": "Airline customers are broad. They look for a wide array of services and products. So, your customer will always want some basic yet valuable things like committed customer service and satisfaction, easy approachability, content to understand solutions, and easy ways to invest." } }] }

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Air Transport

6 Effective Airline Marketing Strategies to Revitalize Business

Article | July 15, 2022

The airline industry has been an extremely tough marketplace. It takes a lot of effort to stand out from the competitors and to run business amidst everyday challenges to become top airlines in the country or worldwide. Yet, out of all this, the airline industry has maintained its dignity and has been successfully driven through market challenges. Aside from the unique dynamics of the current COVID-19 crisis, marketers before used aviation marketing tactics in a standard way. But, the sudden outbreak of the COVID-19 pandemic made aviation marketing exceptionally challenging for airlines worldwide to forecast demand and kickstart airline businesses in the future. But, as of now (after a year and half months from the pandemic outbreak), there is a lot of excitement about airline branding, airline marketing strategies, airline advertisements, and more. As a result, businesses are becoming confident that revitalizing their strategies would now take off effortlessly. Yet some challenges and many other uncertainties need to be addressed regarding the fast-changing business models, travel demand, revenue generation, sales, stability, and a lot more in the restart period. Let’s put some light on those uncertainties in the airline industry. The Uncertainties As per IATA (2020), the change in the airline business model creates additional uncertainty. It has been observed that the present state of the economy is the ultimate game of risk to airline revenue management and planning. This includes airline marketing strategies, airline advertising campaigns, and prospects of branding as well. The recent shift in business patterns have been caused and triggered by various events such as: A sharp decline in demand stimulation techniques applied by airlines Signs of disruption entering the market in the wake of the COVID-19 situation prevailing in countries Disruption of profitable plans for future Changing consumer behavior Missing data connections and collection As a result, these uncertain events demand a call for action across the entire airline sector value chain. The call must be initiated based on creative marketing strategy, prioritizing personalization, sustainability, and profitability. Now, the question ascends, why does your marketing team need to think out-of-the-box altogether to re-create airline marketing strategies. Read about it next! Why Airline Marketing Strategies Need to be Out-of-the-Box With the changes occurring in airline market dynamics, airline businesses have to reshuffle their marketing strategies. They have to be quick as novel opportunities are continuously pouring in. Despite the current situation that has put the airline market under stress, it has provided the foundations for a range of new blue ocean opportunities. This is where you can hop on those opportunities to re-scale your business. Therefore, the internal and external variables have to be considered in any forecasting activities of airlines, including revenue management, pricing, network, and marketing planning. In other words, game-changing strategies are born of thinking out-of-the-box—a leap into the unexpected. Here, creating effective aviation marketing strategies will fulfill the need to pursue a new product differentiation and revenue management angle. Doing so will also instill confidence back into the base of your airline business, including stakeholders. This is how your business can become successful again. By now, you must have understood that this is where the power of marketing in aviation can play a vital role in diminishing all the challenges. But before your marketing head towards creating robust aviation marketing strategies, you should first know about the approach of 3 Cs to make a successful marketing venture. 3 Cs to Consider While Marketing Your Aviation Business Marketing, as per the current scenario, will require rock-hard strategic preparation. Similarly, in aviation marketing also, your team needs to ensure consistent preparation. This continuous process will help the business build progressively in a constantly changing aviation business environment and fluctuating demands. Following this approach will help better in building innovative strategies and simultaneously exploring a wide range of possibilities. Contrast Before your marketing team heads to the stage of the plan, consider the assumptions bracing up in the current airline industry’s status. Then, your strategists should get hands-on to identify the possibilities to come ahead along with its results. Constrain Keep a look at the limitations stirring in the current airline market scenario. Then consider how the prevailing weaknesses can be converted into strengths to become successful among your competitors. Context To create out-of-the-box airline marketing strategies, which include airline advertisements, airline advertising campaigns, and more, you should plan to have a different context to stand out terrifically among other airline companies. In addition, marketing this way will give you surprising insights and help you emerge afterward through challenges that occurred due to the pandemic. Now that you are aware of the critical things to consider in creating airline marketing strategies. It is time to go ahead with creating strategically planned strategies. Here are some effective strategies discussed that would help to revitalize your airline business. 6 Airline Marketing Strategies Introduce Loyalty Programs The airline business is known for its range of offers of loyalty programs according to the target audience. Nearly all airline businesses create their ways to cater programs to a particular audience group or in general. However, loyalty programs work the same at the core, but to encourage audiences in the current time, you can offer different perks to them. So, be creative in creating campaigns, and you will find that your loyalty programs are capitalizing on your revenue and benefiting customers together. Distinguish your Brand and Position Yourself Branding and positioning have become essential for businesses operating in this pandemic time, where the market is now hugely competitive. So you have got to be quick to get your company identified by your customer base as well as the target ones. While proceeding in this manner, your best strength will distinguish you from your competitors serving in the same area. To make your brand image outstanding, you need to study customer demographics related to airline services. On the other hand, depending on the brand image you want to cultivate, you may need to create airline advertisements accordingly. It is because your brand will communicate a message to the worldwide population. And it’s important to consider how you want your target audience to think of you before you brand and position yourself through advertisements, social media platforms, and more. This is how you will be able to position yourself in every day changing aviation market dynamics. Be Creative with an Airline Advertising Strategy Out-of-the-box airline advertising strategies can help your business outshine amidst insane competition arising. It is because now you have to adjust according to the modern world scenario. Here, creative content plays an important role. Moreover, as you must be working remotely, the idea of using content marketing will massively support your advertising strategy. It would engage and inspire customers to leverage your services, and, ultimately, your revenue will take off once again. Introduce Paid Ads Now that you have a planned airline advertising strategy, you can also consider introducing paid ads in it. Yes! With the help of paid ads, you can target a location-wise audience more precisely. Paid ads also help in revenue generation and collaborations. These aspects are directly proportional to the profit earned out of implementing strategies. For example, paid ads may involve videos creation on YouTube to create brand awareness on your website, landing pages, or content (articles, blogs, etc.) page. By doing this, your brand value is going to skyrocket than what was it before. Set a Strategic Social Media Campaign Social media campaigns are the best ways to reach your customers and target audiences under airline marketing strategies. Spreading your brand voice through different social media platforms will help you humanize your brand and deepen relationships with a larger population. In addition, other airlines use social media to reward customer loyalty, so you can also indulge in activities for the same. For this, your marketing team should study which platforms your customer base visit frequently. Then, based on your research, you can do promotions, provide updates, make announcements, expand services or give some behind-the-scenes look of your company to customers as well as targeted audiences. It is because they appreciate participating in such events and get satisfied by relying on your company. During an interview with Media 7, Didi Horn, Chief Executive Officer at SkyX, made a statement. He told, “We have found that Linkedin has contributed the most to brand awareness over the years. In our business, there’s a very specific and niche target customer that we want to reach, so we don’t hesitate to invest in doing what it takes to build strong, lasting relationships.” Marketing leaders like Didi Horn and more are becoming successful with their marketing activities on LinkedIn. Similarly, you also use LinkedIn—as one of the most influential social media platforms to spread the word about your business activities and reach out target audience easily. Practice Influencer Marketing Yes, you heard it right! Influencer marketing is booming in the current pandemic scenario. This is the best way of earning better ROI. Implementing influencer airline marketing strategies would help realize your business goals. So, what goes under this marketing strategy? The formula of storytelling through content is considered beneficial to increase airline business. Adding transparency in the strategies can also be one formula while practicing influencer marketing. Implementing this strategy will attract more audiences because they get influenced by interesting content, storytelling, company behind the scenes. This humanizes the brand altogether, giving audiences a factor of trust and loyalty. As you have entered a completely different business scenario in the airline industry, your company needs robust marketing strategies. It’s important to understand that change may be predictable, but growth isn’t. Business growth highly depends on all the little things you do consistently to make it happen. Since you’re competing with many other airline companies, developing a strategic aviation marketing plan can boost sustainable business growth. Frequently Asked Questions What is an airline marketing strategy? An airline marketing strategy is a well-planned method in action that businesses create to fulfill goals such as boost revenue, surge engagement with customers, create brand visibility, positioning, target potential audience, and a lot more. Companies invest time and money to create a robust plan so that businesses can run effortlessly. Why is airline marketing strategy important? Airline marketing strategies are important for airlines to stand out firmly among the competitors, position their brand, create awareness among the existing customer base and attract more and more potential audiences through various online platforms. What are the top 3 marketing strategies for the airline? Although the marketing strategies involved in a business are critical, the top ones can be the following. Email marketing Social media Paid media advertising { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is an airline marketing strategy?", "acceptedAnswer": { "@type": "Answer", "text": "An airline marketing strategy is a well-planned method in action that businesses create to fulfill goals such as boost revenue, surge engagement with customers, create brand visibility, positioning, target potential audience, and a lot more. Companies invest time and money to create a robust plan so that businesses can run effortlessly." } },{ "@type": "Question", "name": "Why is airline marketing strategy important?", "acceptedAnswer": { "@type": "Answer", "text": "Airline marketing strategies are important for airlines to stand out firmly among the competitors, position their brand, create awareness among the existing customer base and attract more and more potential audiences through various online platforms." } },{ "@type": "Question", "name": "What are the top 3 marketing strategies for the airline?", "acceptedAnswer": { "@type": "Answer", "text": "Although the marketing strategies involved in a business are critical, the top ones can be the following. Email marketing Social media Paid media advertising" } }] }

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Business Aviation

The Outlook of Aviation Industry’s Next Vision Beyond 2021

Article | August 31, 2021

The pandemic has caused a deeper level of disruption, which brought the aviation industry to a standstill for months. After facing long months of hardship, what vision and steps will be for airline recovery? This is a significant concern. This would now require complete planning over some crucial areas that form the pillars of the aviation industry. It is especially airline businesses that require a novel set of advancements to build operational confidence. As the industry is rebooting, technology is benefiting. Be it robotics, IoT, biometrics, seamless integration, automation, and more will aid businesses and their processes. Therefore, the industry’s next vision is being set according to the evolving changes in the airline industry due to covid-19. It will establish resilience and flexibility for businesses to adapt to changing conditions while improving efficiency. Here are the key considerations that will be seen as airline recovery curbing airline challenges to plan new avenues beyond 2021. Collaboration Collaboration in the aviation business landscape has been the most important consideration after the pandemic affected the industry. Keeping the vision of collaborating with stakeholders and the commercial airline industry to focus on business and customer confidence will restart operations safely. Collaboration in the future will have a better grasp and be more efficient because of better coordination of data sources being introduced currently. Collaboration becomes even more crucial in the coming years, where you will need updated and accurate information about your business operations. This vision will enhance chances of the following aspects as well: Customized Experience Leading to the modifications happening in the industry, you will be able to offer customized services to customers. Advanced integration functionalities will allow forming a contactless and personalized experience to curb the challenges prevailing. Providing transparent and reliable information to customers is one of the critical aspects of airline recovery and rebooting happening now. This is why a customized experience will aid airline businesses more safely in the coming years. Personalization Today, airlines, governments, and stakeholders are developing best practices for the immediate future of business with a greater focus on personalization throughout the service journey. It will help attract potential customers and end the general approach, which the industry was practicing before the pandemic. Monitoring To design a post-pandemic business model, you can look at the types of technological solutions and processes that have already been started and would emerge beyond 2021. It has been envisioned that airline industry analysis, coupled with monitoring, would allow businesses to manage resources more efficiently. In this way, deployment of the technology stack will be more accessible according to the need. This will strive to reduce crowds at airports and, therefore, effective management with the help of predicted monitoring will be in action. Digital Solutions The new normal in the aviation industry, using technology, would continue to ensure physical contact is diminished or might be eliminated in the future. Mandatory digital checks, implementation of digital platforms, contactless services, and information collected through mobile devices are some elements of the new business models. The industry's vision in the coming years is to demonstrate how it can use digital technology for transformation at scale. Advanced Processing System The next, the aviation industry foresees, is utilizing technology for automation, security, identity management, and robotics. Using these, you can develop attractive yet safe experiences for staff as well as customers. The advancing data processing system and management offer a seamless module for companies to handle risks, controls, handling, and tracking. The inclusion of the advanced system at the airport, airline companies will make the process function efficiently. And because of optimized coordination through automated touchpoints, chances of an increase in revenue will be higher and faster than before. Remote Processing The continuous advancement of airline activities will significantly support capacity limitations in the coming years. Because of this, you will have safer processing of data and information without any threats or breaches. The pandemic has put greater focus on the need for such a flexible approach with resilience. Also, it brings urgency to the availability of technology to use while going remote so that you can provide flexibility to your employees to work frictionless. The industry's vision in its plan is to unlock the full benefits of technology to access and initiate global coordination remotely. A Changed Way to do Business Today—Sustainability Companies operating in the airline business are still understanding to survive in the times of COVID-19. Being fast and evolving is the only way they realized to fight against the current situation. The new normal is bringing changes in the airline industry post covid. This will help the industry to get back its wings to forecast and set up its next vision in the future. Therefore, industry stakeholders need to quickly put immediate business restart efforts to focus on sustainable implementations. This will make the future actions of the aviation industry monitor and evaluate effectively well in response to the ongoing pandemic. Also, it would help them be ready to face even harsh circumstances if anytime it approaches. Frequently Asked Questions What are the risks to the aviation industry during COVID-19? The level of risk is on the rise in the COVID-19 situation at present in the aviation industry. It may affect the operation, new business models, management, monitoring, and evaluation more as remote work culture is hyped. What are the main sectors of the airline industry that need improvement? There are limited sectors in aviation. However, the main ones that need improvement are commercial aviation and business aviation. What are the crucial areas of operation in the aviation industry? Flight operations are crucial, including operation control, connectivity, network, data handling, integration, maintenance planning, and software. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the risks to the aviation industry during COVID-19?", "acceptedAnswer": { "@type": "Answer", "text": "The level of risk is on the rise in the COVID-19 situation at present in the aviation industry. It may affect the operation, new business models, management, monitoring, and evaluation more as remote work culture is hyped." } },{ "@type": "Question", "name": "What are the main sectors of the airline industry that need improvement?", "acceptedAnswer": { "@type": "Answer", "text": "There are limited sectors in aviation. However, the main ones that need improvement are commercial aviation and business aviation." } },{ "@type": "Question", "name": "What are the crucial areas of operation in the aviation industry?", "acceptedAnswer": { "@type": "Answer", "text": "Flight operations are crucial, including operation control, connectivity, network, data handling, integration, maintenance planning, and software." } }] }

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Spotlight

DFW Aviation

DFW Instrument and Red Aviation have joined together to create DFW Aviation—a new name and a new experience that encompasses more than 50 years of business and general aviation expertise.

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Commercial Aviation, Airport Management

Aviation Capital Group Announces Delivery of One A320neo to SAS

Business Wire | January 25, 2024

Aviation Capital Group LLC (ACG), a premier global full-service aircraft asset manager, announced the delivery of one new Airbus A320neo aircraft on long-term lease to Scandinavian Airlines (“SAS”). Featuring CFM International LEAP-1A engines, this is the ninth of ten aircraft scheduled to deliver to the airline as part of a multiple-aircraft sale-leaseback transaction between ACG and SAS. ACG specializes in commercial aircraft leasing and aviation finance. In addition to aircraft leasing services, we provide aircraft asset management solutions tailored to meet our customers’ fleet management needs. To learn more about the aircraft leasing and aircraft management services offered by ACG, visit www.aviationcapitalgroup.com. Forward-Looking Statements This press release contains forward-looking statements within the meaning of applicable federal securities laws. Any such statements, other than statements of historical fact, are based upon our current expectations and assumptions concerning future events, which are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. Accordingly, such statements are not guarantees or assurances of any aspect of future performance. Except as required by applicable law, we do not undertake any obligation to, and will not, update any forward-looking statements, whether as a result of new information, future events or otherwise.

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Aerospace, Aviation Technology, Airport Management

Avelo Airlines' First International Service Takes Flight From Lansing Through Apple Vacations Partnership

PR Newswire | January 27, 2024

Avelo Airlines' first international service takes flight this weekend from Lansing's Capital Region International Airport (LAN) in partnership with Apple Vacations. The partnership's new scheduled public charter service will serve three international destinations from LAN. Avelo and Apple Vacations offer nonstop flights and vacation packages between LAN and three tropical international destinations: Cancun, Mexico; Montego Bay, Jamaica; and Punta Cana, Dominican Republic beginning tomorrow, Jan. 27 through April 3, 2024. Booking information and specific flight dates and times can be found at AppleVacations.com. Beginning Jan. 27: Lansing to Cancun International Airport (CUN) – three times weekly on Saturdays, Mondays, and Wednesdays Beginning Feb. 2: Lansing to Montego Bay's Sangster International Airport (MBJ) – one time weekly on Fridays Beginning Jan. 28: Lansing to Punta Cana International Airport (PUJ) – two times weekly on Sundays and Thursdays Avelo Airlines Chairman and CEO Andrew Levy said, "These three tropical destinations Avelo will operate for Apple Vacations from Lansing are the perfect debut of Avelo's international service. We look forward to offering the same reliable and friendly experience to Apple Vacations' Customers that we've been providing Avelo's Capital Region Customers since we took flight at LAN 15 months ago. Apple Vacations' selection of Avelo to operate their flights to these three popular destinations is a testament to positive reputation we've built in Michigan and across the country." Additionally, Avelo offers twice-weekly scheduled service between LAN and Orlando International Airport (MCO). Avelo is the only airline offering nonstop service between LAN and MCO. Nonstop service to Orlando can be booked at AveloAir.com. Since Avelo began service at LAN on October 26, 2022, the airline has flown over 30,000 Customers on nearly 300 flights. Avelo also leads LAN in reliability with a 100% completion factor, meaning there have been no Avelo cancellations at LAN since the airline inaugurated served there 15 months ago. Capital Region Airport Authority President and CEO Nicole Noll-Williams said, "We are thrilled that Apple Vacations is back at LAN for our 2024 international season. And we couldn't be more excited that Apple selected Avelo Airlines to operate these flights with their exceptional track record for reliable and friendly service. These nonstop flights to Mexico, the Dominican Republic, and Jamaica for 2024 are another reminder that LAN is a gateway to popular vacation destinations around the world – and it's not too late to book your trip!" America's Most Convenient Airline Avelo was founded to Inspire Travel by saving its Customers time and money. Since taking flight on April 28, 2021, Avelo has flown 4.2 million Customers on over 30,000 flights. Today, Avelo serves 43 destinations in 23 states and Puerto Rico. Along the way, Avelo has unlocked a new era of convenience, choice and competition by flying unserved routes to primarily underserved communities across the country. Every Avelo flight is nonstop, and at least one airport on every Avelo flight is a small, easy to use airport – making every Avelo journey easier and more enjoyable. Avelo is distinguished by its reliability. In 2023, Avelo achieved the lowest flight cancellation rate and the second-best on-time performance in the U.S. airline industry. Avelo Customers can always change or cancel their itineraries with no extra fees. Additionally, families can travel with ease knowing every child 13 and under will always be automatically seated with an accompanying adult at no additional cost. Additionally, Avelo offers advanced seat assignments for sale. One third of its seats are extra leg room seats, ranging from 32 inches to more than 36 inches, offering a more comfortable experience for Customers who value more space. In addition to advance seat assignments, Avelo offers several unbundled travel-enhancing options that give Customers the flexibility to pay only for what they value, including priority boarding, checked bags, carry-on overhead bags, and bringing a pet in the cabin.

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Aviation Technology

Jet Linx Expands Private Aviation Footprint with New Base in Salt Lake City

Jet Linx | January 03, 2024

Jet Linx, a locally-focused private aviation company, announced its 22nd location at Salt Lake City International Airport. With established Base locations in Denver and Scottsdale, the new Salt Lake City Base strengthens the Company's presence in the Mountain West region and provides localized private jet services to Aircraft Owners and Jet Card Members throughout Utah. "We're thrilled to bring Jet Linx's extraordinary standard of customer service to Aircraft Owners and Jet Card Members in the Salt Lake City area," said Brent Wouters, Jet Linx CEO. "Salt Lake City and the great state of Utah attracts national and international visitors year-round and we look forward to serving as Salt Lake City's most trusted resource for private jet travel and Aircraft Management services." The establishment of Jet Linx's Salt Lake City Base is emblematic of the Company's continued national growth. Jet Linx opened its first private terminal in 1999 in Omaha, NE. In the 24 years since, the Company has expanded to 22 Bases nationwide. In addition to growing Base locations, Jet Linx continually invests in its operations to provide its customers with state-of-the-art facilities and the highest quality customer experience. In 2022, Jet Linx Scottsdale moved to a new, purpose-built facility in response to increasing local demand. "We're singularly focused on providing the highest quality, customized, local service to our customers supported by our national infrastructure and economies of scale," said Dan Pasque, Jet Linx Regional Base President. "We look forward to providing the Salt Lake City market access to our fleet of 100+ aircraft, while engaging one-on-one with our expert team based right at their home airport to meet their aviation needs." The Company plans for further national expansion as part of it's strategic growth initiative to increase fleet size and grow Jet Card clientele. In 2024, the Company will celebrate its 25th year in business.

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Commercial Aviation, Airport Management

Aviation Capital Group Announces Delivery of One A320neo to SAS

Business Wire | January 25, 2024

Aviation Capital Group LLC (ACG), a premier global full-service aircraft asset manager, announced the delivery of one new Airbus A320neo aircraft on long-term lease to Scandinavian Airlines (“SAS”). Featuring CFM International LEAP-1A engines, this is the ninth of ten aircraft scheduled to deliver to the airline as part of a multiple-aircraft sale-leaseback transaction between ACG and SAS. ACG specializes in commercial aircraft leasing and aviation finance. In addition to aircraft leasing services, we provide aircraft asset management solutions tailored to meet our customers’ fleet management needs. To learn more about the aircraft leasing and aircraft management services offered by ACG, visit www.aviationcapitalgroup.com. Forward-Looking Statements This press release contains forward-looking statements within the meaning of applicable federal securities laws. Any such statements, other than statements of historical fact, are based upon our current expectations and assumptions concerning future events, which are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. Accordingly, such statements are not guarantees or assurances of any aspect of future performance. Except as required by applicable law, we do not undertake any obligation to, and will not, update any forward-looking statements, whether as a result of new information, future events or otherwise.

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Aerospace, Aviation Technology, Airport Management

Avelo Airlines' First International Service Takes Flight From Lansing Through Apple Vacations Partnership

PR Newswire | January 27, 2024

Avelo Airlines' first international service takes flight this weekend from Lansing's Capital Region International Airport (LAN) in partnership with Apple Vacations. The partnership's new scheduled public charter service will serve three international destinations from LAN. Avelo and Apple Vacations offer nonstop flights and vacation packages between LAN and three tropical international destinations: Cancun, Mexico; Montego Bay, Jamaica; and Punta Cana, Dominican Republic beginning tomorrow, Jan. 27 through April 3, 2024. Booking information and specific flight dates and times can be found at AppleVacations.com. Beginning Jan. 27: Lansing to Cancun International Airport (CUN) – three times weekly on Saturdays, Mondays, and Wednesdays Beginning Feb. 2: Lansing to Montego Bay's Sangster International Airport (MBJ) – one time weekly on Fridays Beginning Jan. 28: Lansing to Punta Cana International Airport (PUJ) – two times weekly on Sundays and Thursdays Avelo Airlines Chairman and CEO Andrew Levy said, "These three tropical destinations Avelo will operate for Apple Vacations from Lansing are the perfect debut of Avelo's international service. We look forward to offering the same reliable and friendly experience to Apple Vacations' Customers that we've been providing Avelo's Capital Region Customers since we took flight at LAN 15 months ago. Apple Vacations' selection of Avelo to operate their flights to these three popular destinations is a testament to positive reputation we've built in Michigan and across the country." Additionally, Avelo offers twice-weekly scheduled service between LAN and Orlando International Airport (MCO). Avelo is the only airline offering nonstop service between LAN and MCO. Nonstop service to Orlando can be booked at AveloAir.com. Since Avelo began service at LAN on October 26, 2022, the airline has flown over 30,000 Customers on nearly 300 flights. Avelo also leads LAN in reliability with a 100% completion factor, meaning there have been no Avelo cancellations at LAN since the airline inaugurated served there 15 months ago. Capital Region Airport Authority President and CEO Nicole Noll-Williams said, "We are thrilled that Apple Vacations is back at LAN for our 2024 international season. And we couldn't be more excited that Apple selected Avelo Airlines to operate these flights with their exceptional track record for reliable and friendly service. These nonstop flights to Mexico, the Dominican Republic, and Jamaica for 2024 are another reminder that LAN is a gateway to popular vacation destinations around the world – and it's not too late to book your trip!" America's Most Convenient Airline Avelo was founded to Inspire Travel by saving its Customers time and money. Since taking flight on April 28, 2021, Avelo has flown 4.2 million Customers on over 30,000 flights. Today, Avelo serves 43 destinations in 23 states and Puerto Rico. Along the way, Avelo has unlocked a new era of convenience, choice and competition by flying unserved routes to primarily underserved communities across the country. Every Avelo flight is nonstop, and at least one airport on every Avelo flight is a small, easy to use airport – making every Avelo journey easier and more enjoyable. Avelo is distinguished by its reliability. In 2023, Avelo achieved the lowest flight cancellation rate and the second-best on-time performance in the U.S. airline industry. Avelo Customers can always change or cancel their itineraries with no extra fees. Additionally, families can travel with ease knowing every child 13 and under will always be automatically seated with an accompanying adult at no additional cost. Additionally, Avelo offers advanced seat assignments for sale. One third of its seats are extra leg room seats, ranging from 32 inches to more than 36 inches, offering a more comfortable experience for Customers who value more space. In addition to advance seat assignments, Avelo offers several unbundled travel-enhancing options that give Customers the flexibility to pay only for what they value, including priority boarding, checked bags, carry-on overhead bags, and bringing a pet in the cabin.

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Aviation Technology

Jet Linx Expands Private Aviation Footprint with New Base in Salt Lake City

Jet Linx | January 03, 2024

Jet Linx, a locally-focused private aviation company, announced its 22nd location at Salt Lake City International Airport. With established Base locations in Denver and Scottsdale, the new Salt Lake City Base strengthens the Company's presence in the Mountain West region and provides localized private jet services to Aircraft Owners and Jet Card Members throughout Utah. "We're thrilled to bring Jet Linx's extraordinary standard of customer service to Aircraft Owners and Jet Card Members in the Salt Lake City area," said Brent Wouters, Jet Linx CEO. "Salt Lake City and the great state of Utah attracts national and international visitors year-round and we look forward to serving as Salt Lake City's most trusted resource for private jet travel and Aircraft Management services." The establishment of Jet Linx's Salt Lake City Base is emblematic of the Company's continued national growth. Jet Linx opened its first private terminal in 1999 in Omaha, NE. In the 24 years since, the Company has expanded to 22 Bases nationwide. In addition to growing Base locations, Jet Linx continually invests in its operations to provide its customers with state-of-the-art facilities and the highest quality customer experience. In 2022, Jet Linx Scottsdale moved to a new, purpose-built facility in response to increasing local demand. "We're singularly focused on providing the highest quality, customized, local service to our customers supported by our national infrastructure and economies of scale," said Dan Pasque, Jet Linx Regional Base President. "We look forward to providing the Salt Lake City market access to our fleet of 100+ aircraft, while engaging one-on-one with our expert team based right at their home airport to meet their aviation needs." The Company plans for further national expansion as part of it's strategic growth initiative to increase fleet size and grow Jet Card clientele. In 2024, the Company will celebrate its 25th year in business.

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