Airline Marketing: Evolving Through COVID-19 Impact & Rebuilding Future

The unprecedented wave of Covid 19 created significant turbulence in the aviation industry that made the industry face daunting new challenges. However, as airlines continue to respond to the challenges, the marketers remain focused on paving the way for quick recovery.

Whereas, aviation experts admitted that this black swan event impacted the airline industry roughly. The impact of COVID-19 on airlines was forced to face bankruptcy, destruction of financial packages, and complete changes in the airline industry in terms of security. Therefore, while keeping the fact that COVID-19 will have longer-term repercussions, it’s imperative the airline industry would quickly reduce the impact on its stakeholders and operations. And for this, airlines need to go beyond conventional thinking and come forward in using technology to dig in for the long haul.


Airline Industry: Riddled with Challenges Amid COVID-19

Given the airline market behavior during the Covid-19 crisis, it has many opportunities to target different marketing segments through direct and indirect channels. However, some complexities that challenged building an effective marketing strategy were:


Drop-in Revenues

According to KPMG, commercial revenue has been a rich source of income in airline businesses; it contributed more than 50% of inclusive revenues in the airline industry. However, a large share of revenue is generated by marketing which has completely dried up with minimum footfalls. Reduced economic growth, absence of remote work arrangements, and loss of operational models have been some of the fallen parts of the airline industry to deal with this new reality.

IATA, at first, stated that airline revenues could fall by $314 billion in 2020 owing to COVID-19, which is a fall of 55% compared to 2019. However, further analysis revealed that it fell $419 billion more in the same year. Also, the second quarter of 2020 saw a nearby decline to $43.5 billion in revenues compared to the projected baseline, a reduction of more than 1%.


Impact on Future Investments

The impact of COVID-19 on airlines was much on the plan for future investments and asset building. These areas posed significant challenges for airline businesses and investors to monetize assets or repurpose them to create shareholder value. In other ways, competition from newer asset-light businesses also posed an additional challenge on asset building and profitability.


How has Airline Industry Retorted to the Pandemic?

Most businesses have reduced all new investments, freezing shares, maintenance, and partnership costs. These have been the extreme response expected in the war—COVID-19, which is even gimmer than war.

But, despite all the impact of COVID-19 on airlines, airlines have responded with alacrity. The crisis made them stand by quickly developing new business processes and operations, research models. In a longer time, changes in the airline industry weren’t so significant. Airlines are also witnessing a radical shift in their development priorities and unique opportunities to conduct research. The desire to provide additional pressure on revenue management systems to predict demand more accurately has also been the core force of development. Let’s understand more under the following points:


Technology Makeover

In a progressively evolving digital-only landscape, the technology carries more value if used well. Investing in the right tools and technology can help monetize assets better and significantly improve operating efficiency and customer experience.


Refocus on Cost-line

Innovations in marketing strategies, technology can suggestively change the cost of providing services for both airlines and airports. It can help give more pressure on both affordability and profitability. This area of transformation can stimulate significant savings in operating costs and could become the norm for the best performance of marketing.


Innovate

COVID-19 has spawned the best inventions and innovations. The value of data and technology that you have access to today cannot be overstated. Yet, the aviation industry has shown the resilience to come back stronger and smarter. Therefore, there is a necessity for a thoughtful, analytical, and consistent approach to reforms to help the industry function at a newer and higher altitude and redefine its new normal. The changing geopolitical marketing scenario and impending operational shifts globally demand a swift and nimble approach. Advantageous changes in airline industrial policy in COVID-19 will be required to feat the opportunity, with accrete marketing strategic gains and create a better future.

In a nutshell, airlines had to reinvent how they looked at bookings, employee management, and revenue management, as the previous curves were no longer relevant, and the training data used for machine learning algorithms were no longer valid. Now, airline businesses are exploring novel ways to shorten the old methods used in forecasting, pick up on trends more quickly, and incorporate demand adjustments made by manual revenue management users.

Finally, the writing is evident on the wall—as airline stocks continue to falter (by 16 to 20%), the industry needs to go beyond conventional thinking and use technology to dig in for the long haul.


Airline Marketing: Path to Recovery with 3 Important Tech-Strategies

Inclusion of Advanced Analytics

In the next five years, airline businesses will proceed to develop their ability to install advanced analytics. Although the industry has been using advanced data and analytics, there are expectations that marketing leaders will expand the entire value chain of analytics more progressively. Data-backed analytics will render insights to pinpoint geo-specific interventions for maximum ROI.

While traditional sources of competitive advantage for airlines such as products, networks, technology will continue to gain importance, it is believed that increased usage of data science and advanced analytics will help the industry to augment these sources to deliver notable performance improvement.


Rapid Adoption of Data Science

The aviation industry is part of the change, too, in terms of technology development. Airline Technologies in Covid is radically varying the way businesses connect with their customers. The data required is allowing businesses to take informed steps towards operational efficiency. While embracing new technologies, changes in the airline industry are witnessing the addition of artificial intelligence (AI) to the maximum so that businesses can operate in the post-COVID-19 scenario.


Control of Digital Solutions

As airline market behavior during the Covid-19 crisis has incurred changes in the airline industry, the control of digital solutions has come to the rescue. The solutions are in need to shift resources and efficiently scale to maintain operations. Digital tools can help with a wide range of business efficiency, sales and revenue management, marketing, and network planning.


Opportunities to Reimagine in Post COVID-19 Era

Here are the significant ways in which it could be done.


Operating Model

Airlines today need a data-driven operating model with a mindset that pushes accountability across each touchpoint in the business journey. Marketing teams should be organized around journey stages keeping technological aspects on board. The operating model should be accompanied by KPIs that should be measured across the customer journey and regularly shared with every team member.


Digital Transformation

The airline industry could consider stepping up IT, digital, and automation investment now. The crucial strategies for digital transformation are driving data-driven platforms and personalization. Tracking business interaction at every touchpoint with the brands and their products enables better predictive analytics. This means integrating digital solutions with enterprise systems and making the data available at the point-of-sale for sales associates to view, interpret and recommend products accordingly will enhance the convenience of operations. In the case of point, airlines businesses can respond to the faster recovery of short-haul flights by investing in direct sales, owning the customer relationship.

Also, relationships with IT and its providers could be re-considered and explore from a technologically perspective. Beyond this, other initiatives which involve efforts like using data in smarter ways to enhance decision making, requiring some investment to yield significant payoffs, are in the line of digital investments.


Virtual Reality

Gone are the days with COVID-19, when customers were physically involved in the airline business and running it successfully. Unfortunately, the panic of the pandemic is here to stay as a part of our life. So, companies will need to think out of the box. Several tools are available in the market today to avoid physical interactions. Brands have introduced their own ‘Virtual test and try’ tools for marketing and sales purposes.

For instance, Guerlain invested in gamification and launched a mobile game called ‘WeChat’ to promote its sales deck. Similarly, to enhance the operational desk, Lancôme introduced ‘Virtual Mirror’ - an augmented reality virtual makeover app.12 ‘Modiface’- a Canadian AR and AI company, was purchased. Its product performs virtual try-on simulations and is enabled to support live video for all airline operations.

So, the crisis and issues the airline industry facing in the Covid‑19 on revenue generation will still be intensely felt in 2021-2022, as it was earlier. But it is expected that the coming quarter of 2021 will show improvements compared to the previous. This means the industry, which was moving from a decline of 7% in the first quarter of 2021, will see a decline of 35.2% in the fourth quarter compared to the projected baseline.


How to Plan a Marketing Strategy for your Airline Company?

Being in the market already, you can understand where the roots of a marketing campaign come from. Nearly all the airline businesses arise their marketing activities from their vital target group or according to the demand to promote a new product.

There is no solitary way to create a marketing campaign because it involves many company-specific details. Here, you will need to understand how you can stay ahead of your competitors in the marketing field to yield revenue.

Here is a brief sum-up of some valuable points that can help you.
  • Stick with your Customer Segment: Business or corporate travelers differ in their travel behavior and priorities. So, while you run a marketing campaign, it should highlight this factor as a prime concern.
  • Focus on the Product you will Market: This point covers that you need to consider that all the product dimensions (digital, physical, service) to market should consider on parameters like how do you want it to market, what are your secondary aims, and how can you benefit from customer actions.
  • Foster Interaction: So, try to keep as much interaction with your customers as possible. It does help to build loyalty, establish relations with your brand, and source valuable data about your customers. By doing this, you will be able to create a personalized experience for them in the future.
  • Be loyal: As long as you are not an ultra-low-cost airline operator, you will perhaps have to reward the loyalty your frequent customers give you. Special offers, discounts, and loyalty programs make your brand a company to stick with forever.
  • Keep an Eye on Competitors: As the airline market has high competition and competitors, your team creating a marketing strategy must include two key elements: your market position and your competitors.
  • And the last, you must maintain a balance between competition and customer loyalty at any cost.


Frequently Asked Questions


What are the top three issues the airline industry is facing in the Covid‑19?

  • Although the airline industry faced several challenges, the worse challenges were:
  • Sluggishness in travel/travel bans
  • Loss of revenue
  • Data loss


Which airlines have been most affected by coronavirus?

  • The list of airlines worst affected by covid-19 goes as:
  • China Southern
  • Hainan Airlines
  • Singapore airlines
  • Japan airlines
  • Korean Air & Asiana
  • Middle Asia
  • British Airways
  • United Airlines


What is the future of the aviation industry after covid-19?

From the perspective of the COVID-19 scenario, the aviation industry needs to pick itself up and begin rebuilding. From hygiene and health standards to aircraft data management to monitor an aircraft’s components and onboard equipment can transform airline operations.

Spotlight

First Air

With over 70 years of flying experience, First Air is the leading airline in Canada’s Arctic. Together with our partner airlines we provide scheduled services to over 30 northern communities from our southern gateways Ottawa, Montreal, Winnipeg and Edmonton. First Air operates a fleet of 17 aircraft; Boeing 737-400s, ATR 42-500s and ATR 42-300s carrying over 200,000 passengers a year. Our fleet supports daily scheduled passenger service as well as cargo services for over 17 million kilograms of cargo each year.

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6 Effective Airline Marketing Strategies to Revitalize Business

Article | January 7, 2022

The airline industry has been an extremely tough marketplace. It takes a lot of effort to stand out from the competitors and to run business amidst everyday challenges to become top airlines in the country or worldwide. Yet, out of all this, the airline industry has maintained its dignity and has been successfully driven through market challenges. Aside from the unique dynamics of the current COVID-19 crisis, marketers before used aviation marketing tactics in a standard way. But, the sudden outbreak of the COVID-19 pandemic made aviation marketing exceptionally challenging for airlines worldwide to forecast demand and kickstart airline businesses in the future. But, as of now (after a year and half months from the pandemic outbreak), there is a lot of excitement about airline branding, airline marketing strategies, airline advertisements, and more. As a result, businesses are becoming confident that revitalizing their strategies would now take off effortlessly. Yet some challenges and many other uncertainties need to be addressed regarding the fast-changing business models, travel demand, revenue generation, sales, stability, and a lot more in the restart period. Let’s put some light on those uncertainties in the airline industry. The Uncertainties As per IATA (2020), the change in the airline business model creates additional uncertainty. It has been observed that the present state of the economy is the ultimate game of risk to airline revenue management and planning. This includes airline marketing strategies, airline advertising campaigns, and prospects of branding as well. The recent shift in business patterns have been caused and triggered by various events such as: A sharp decline in demand stimulation techniques applied by airlines Signs of disruption entering the market in the wake of the COVID-19 situation prevailing in countries Disruption of profitable plans for future Changing consumer behavior Missing data connections and collection As a result, these uncertain events demand a call for action across the entire airline sector value chain. The call must be initiated based on creative marketing strategy, prioritizing personalization, sustainability, and profitability. Now, the question ascends, why does your marketing team need to think out-of-the-box altogether to re-create airline marketing strategies. Read about it next! Why Airline Marketing Strategies Need to be Out-of-the-Box With the changes occurring in airline market dynamics, airline businesses have to reshuffle their marketing strategies. They have to be quick as novel opportunities are continuously pouring in. Despite the current situation that has put the airline market under stress, it has provided the foundations for a range of new blue ocean opportunities. This is where you can hop on those opportunities to re-scale your business. Therefore, the internal and external variables have to be considered in any forecasting activities of airlines, including revenue management, pricing, network, and marketing planning. In other words, game-changing strategies are born of thinking out-of-the-box—a leap into the unexpected. Here, creating effective aviation marketing strategies will fulfill the need to pursue a new product differentiation and revenue management angle. Doing so will also instill confidence back into the base of your airline business, including stakeholders. This is how your business can become successful again. By now, you must have understood that this is where the power of marketing in aviation can play a vital role in diminishing all the challenges. But before your marketing head towards creating robust aviation marketing strategies, you should first know about the approach of 3 Cs to make a successful marketing venture. 3 Cs to Consider While Marketing Your Aviation Business Marketing, as per the current scenario, will require rock-hard strategic preparation. Similarly, in aviation marketing also, your team needs to ensure consistent preparation. This continuous process will help the business build progressively in a constantly changing aviation business environment and fluctuating demands. Following this approach will help better in building innovative strategies and simultaneously exploring a wide range of possibilities. Contrast Before your marketing team heads to the stage of the plan, consider the assumptions bracing up in the current airline industry’s status. Then, your strategists should get hands-on to identify the possibilities to come ahead along with its results. Constrain Keep a look at the limitations stirring in the current airline market scenario. Then consider how the prevailing weaknesses can be converted into strengths to become successful among your competitors. Context To create out-of-the-box airline marketing strategies, which include airline advertisements, airline advertising campaigns, and more, you should plan to have a different context to stand out terrifically among other airline companies. In addition, marketing this way will give you surprising insights and help you emerge afterward through challenges that occurred due to the pandemic. Now that you are aware of the critical things to consider in creating airline marketing strategies. It is time to go ahead with creating strategically planned strategies. Here are some effective strategies discussed that would help to revitalize your airline business. 6 Airline Marketing Strategies Introduce Loyalty Programs The airline business is known for its range of offers of loyalty programs according to the target audience. Nearly all airline businesses create their ways to cater programs to a particular audience group or in general. However, loyalty programs work the same at the core, but to encourage audiences in the current time, you can offer different perks to them. So, be creative in creating campaigns, and you will find that your loyalty programs are capitalizing on your revenue and benefiting customers together. Distinguish your Brand and Position Yourself Branding and positioning have become essential for businesses operating in this pandemic time, where the market is now hugely competitive. So you have got to be quick to get your company identified by your customer base as well as the target ones. While proceeding in this manner, your best strength will distinguish you from your competitors serving in the same area. To make your brand image outstanding, you need to study customer demographics related to airline services. On the other hand, depending on the brand image you want to cultivate, you may need to create airline advertisements accordingly. It is because your brand will communicate a message to the worldwide population. And it’s important to consider how you want your target audience to think of you before you brand and position yourself through advertisements, social media platforms, and more. This is how you will be able to position yourself in every day changing aviation market dynamics. Be Creative with an Airline Advertising Strategy Out-of-the-box airline advertising strategies can help your business outshine amidst insane competition arising. It is because now you have to adjust according to the modern world scenario. Here, creative content plays an important role. Moreover, as you must be working remotely, the idea of using content marketing will massively support your advertising strategy. It would engage and inspire customers to leverage your services, and, ultimately, your revenue will take off once again. Introduce Paid Ads Now that you have a planned airline advertising strategy, you can also consider introducing paid ads in it. Yes! With the help of paid ads, you can target a location-wise audience more precisely. Paid ads also help in revenue generation and collaborations. These aspects are directly proportional to the profit earned out of implementing strategies. For example, paid ads may involve videos creation on YouTube to create brand awareness on your website, landing pages, or content (articles, blogs, etc.) page. By doing this, your brand value is going to skyrocket than what was it before. Set a Strategic Social Media Campaign Social media campaigns are the best ways to reach your customers and target audiences under airline marketing strategies. Spreading your brand voice through different social media platforms will help you humanize your brand and deepen relationships with a larger population. In addition, other airlines use social media to reward customer loyalty, so you can also indulge in activities for the same. For this, your marketing team should study which platforms your customer base visit frequently. Then, based on your research, you can do promotions, provide updates, make announcements, expand services or give some behind-the-scenes look of your company to customers as well as targeted audiences. It is because they appreciate participating in such events and get satisfied by relying on your company. During an interview with Media 7, Didi Horn, Chief Executive Officer at SkyX, made a statement. 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An airline marketing strategy is a well-planned method in action that businesses create to fulfill goals such as boost revenue, surge engagement with customers, create brand visibility, positioning, target potential audience, and a lot more. Companies invest time and money to create a robust plan so that businesses can run effortlessly. Why is airline marketing strategy important? Airline marketing strategies are important for airlines to stand out firmly among the competitors, position their brand, create awareness among the existing customer base and attract more and more potential audiences through various online platforms. What are the top 3 marketing strategies for the airline? Although the marketing strategies involved in a business are critical, the top ones can be the following. Email marketing Social media Paid media advertising { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is an airline marketing strategy?", "acceptedAnswer": { "@type": "Answer", "text": "An airline marketing strategy is a well-planned method in action that businesses create to fulfill goals such as boost revenue, surge engagement with customers, create brand visibility, positioning, target potential audience, and a lot more. Companies invest time and money to create a robust plan so that businesses can run effortlessly." } },{ "@type": "Question", "name": "Why is airline marketing strategy important?", "acceptedAnswer": { "@type": "Answer", "text": "Airline marketing strategies are important for airlines to stand out firmly among the competitors, position their brand, create awareness among the existing customer base and attract more and more potential audiences through various online platforms." } },{ "@type": "Question", "name": "What are the top 3 marketing strategies for the airline?", "acceptedAnswer": { "@type": "Answer", "text": "Although the marketing strategies involved in a business are critical, the top ones can be the following. Email marketing Social media Paid media advertising" } }] }

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Aviation Unveils the Path to Zero-Carbon Emission for the Future

Article | October 27, 2021

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Sustainable fuel is going to be created from plant or animal material. One of the examples is waste oil. It is studied that SAF has the potential to cut life-cycle emissions from aviation by 80%. It can be blended with conventional jet fuel without making major changes in aircraft designs. But, as technology is concerned with SAF usage, it can be eight times more expensive than conventional jet fuel. SAF currently values less than 0.1% of the almost 300 million tonnes of fuel that commercial airlines use every day. some companies are taking regulatory incentives in joint efforts with aviation after looking at the costs and ensuring that more SAF is used in the future. Let’s see which corporate companies are setting commendable aviation-related commitments. Microsoft partnered with Alaska Airlines. Together, they are working to cover CO2 emissions to make their employees’ travel safe by introducing SAF credits. FedEx has committed to purchase 13 million liters of sustainable aviation fuel from Red Rock Biofuel. It is a part of their long-term net-zero emission strategy. Express GBT created an alliance to help in increasing supply SAF to under carbon reduction initiative and become zero carbon-emitting by 2050. Industry-Wide Efforts The path to climate recovery with zero airline emissions will require a collective effort from all industries. This also includes governments. They must take responsibility for the impact of certain activities, products, and policies have on the environment. The production of fossil fuels is one of them. So, the aviation industry must reduce its dependency on fossil fuels for air travel. Industries such as energy, road transport, infrastructure, manufacturing, and finance are being collectively responsible for creating a risk-free airline emission. For example, policies of energy transition must include a change in the production plan. Road transport efforts should be advanced by designing electric vehicles. Manufacturers should bring in new technology to support the creation of lightweight engines and aircraft parts. All of them should join hands for a sustainable future for aviation. The Role of Government Investments Government bodies play a crucial role in heading up carbon reduction initiatives. The initiative will have solutions such as new aircraft technology and more efficient infrastructure and operations. It also includes the development of zero-carbon energy sources like hydrogen and electric power generation. According to IATA, 1.8 gigatons of carbon will be required to sustain the aviation industry in 2050. The prediction can achieve 65% of carbon for sustainable aviation fuels. What are other solutions in demand to commit to addressing a zero-emission environment? It includes: Fuel-producing companies are to bring large-scale, cost-competitive sustainable aviation fuels (SAF) to the market. Governments and air navigation service providers (ANSPs) eliminate inadequacies in air traffic management and airspace infrastructure. Aircraft and engine manufacturers produce more efficient aircraft engines and propulsion technologies. Airport operators provide the required infrastructure to supply cost-effective SAF. Airline Firms Decarbonizing Aviation Presently, aviation is driving towards a new chapter of growth. And the pillars of growth are the firms that are continuously making efforts to make aviation a risk-free industry. Let’s see how aviation firms are contributing to making a zero-carbon emission sky for safe air travel for the future. Delta Airlines Delta and Aviation Climate Taskforce are initiating technological innovation and accelerating the research and development of emerging technologies. Emerging technologies refer to reducing CO2 footprint production. They are focusing on their approach towards medium-term solutions, near-term solutions and long terms solutions. The mid-term solutions include synthetic fuel. The near-term solutions focus on emerging bio-based Sustainable Aviation Fuel (SAF) pathways. And long-term solutions include hydrogen technologies. ACT will aim to support the advancement of these technologies through two crucial pillars: An Innovation Network A Collaboration Forum JetBlue JetBlue went carbon neutral for all its flights. It went through carbon offset programs in partnership with the CarbonFund.org Foundation. The investment included solar, wind, and hydrogen-energy project initiatives. 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New Podcast Explores GE Aviation Technologies for a Decarbonized Future of Flight

Article | June 2, 2022

This week, the GE Gas Power team launched season five of Cutting Carbon, their award-winning podcast that focuses on climate change, the basics of what decarbonization is and the technologies behind it. In season five, the team is focused on decarbonization closer to home and invited Arjan Hegeman, GE Aviation’s general manger for advanced technologies, to talk about the future of flight. Learn more about the role of GE Aviation’s technologies available today and in development for tomorrow to make aircraft engines more fuel efficient and reduce carbon emissions. Open fan, hybrid electric and hydrogen combustion are all discussed by Hegeman and the hosts. Over two episodes, Hegeman also explains the importance of Sustainable Aviation Fuel (SAF), along with the new engine technologies, to help the aviation industry reach its goal of net-zero carbon emissions by 2050. The Future of Flight is a two-part episode, and can be found as Episode 27 and Episode 28 under Cutting Carbon. You can listen to the podcast here or on your favorite streaming platform! The aviation industry is at an inflection point for new technology introduction and acceleration of technology development, Hegeman says. GE Aviation is currently developing its next-generation suite of engine technologies, including open fan engine architecture, hybrid-electric propulsion, and advanced thermal management concepts. GE Aviation is also supporting industry initiatives to approve and adopt 100% SAF and is partnering on a new flight demonstration program to test zero-carbon hydrogen fuel combustion. GE’s ambition is to be a net zero company by 2050, including the Scope 3 emissions from the use of sold products. GE is also committed to being carbon neutral by 2030 in its own facilities and operations, including Scope 1 and Scope 2 emissions.

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First Air

With over 70 years of flying experience, First Air is the leading airline in Canada’s Arctic. Together with our partner airlines we provide scheduled services to over 30 northern communities from our southern gateways Ottawa, Montreal, Winnipeg and Edmonton. First Air operates a fleet of 17 aircraft; Boeing 737-400s, ATR 42-500s and ATR 42-300s carrying over 200,000 passengers a year. Our fleet supports daily scheduled passenger service as well as cargo services for over 17 million kilograms of cargo each year.

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Air Transport, Cargo Management, Airport Management

Delta Cargo launches e-commerce solution DeliverDirect in collaboration with SmartKargo

PR Newswire | February 01, 2024

Delta Cargo is excited to announce the launch of its newest product, DeliverDirect, developed in collaboration with SmartKargo. DeliverDirect is a door-to-door delivery service for the U.S. market, offering a competitive and customizable solution for e-commerce retailers seeking to optimize their direct-to-consumer shipping solutions. With DeliverDirect, Delta Cargo pioneers an innovative domestic carrier approach, providing swift service with transparent pricing for e-commerce and small parcel delivery. From initial warehouse pickup to delivery at the end consumer's doorstep, DeliverDirect is a fast, seamless, end-to-end service that upgrades traditional ground or air shipping services utilized by most current e-tailers. Small package shippers will benefit from increased shipping speeds, an uncomplicated pricing structure, proactive alert management, transparent tracking and reporting, and access to Delta's vast domestic network. "We are thrilled to introduce DeliverDirect, our new offer for the small parcel delivery market," shared Alison Ricker, Managing Director, Delta Cargo Global Sales. "Through our strategic collaboration with SmartKargo, DeliverDirect gives e-tailers an alternative transportation solution that fits their customers' requirements, and we envision that this service will prove to be a fast, reliable and cost-effective solution." The DeliverDirect offering can be tailored to shippers' needs with a variety of service innovations that empower customers to customize according to their unique preferences. These service innovations include: personalized pick-up times, geo-fenced notifications for consumers, multiple delivery attempts, signature-required deliveries, proof of delivery with photos, and access to advanced reporting features for a complete comprehensive service that aligns seamlessly with a variety of needs. "E-commerce shippers are looking for simple, faster and more reliable alternatives to deliver their products to consumers. Delta Cargo has a vision for small package delivery that will transform the U.S. market and continue to diversify their already robust offering in the air cargo market. Their innovative approach makes them a fantastic partner for SmartKargo, and we look forward to growing this service together," stated Milind Tavshikar, CEO and Founder of SmartKargo.

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Commercial Aviation, Airport Management

Aviation Capital Group Announces Delivery of One A320neo to SAS

Business Wire | January 25, 2024

Aviation Capital Group LLC (ACG), a premier global full-service aircraft asset manager, announced the delivery of one new Airbus A320neo aircraft on long-term lease to Scandinavian Airlines (“SAS”). Featuring CFM International LEAP-1A engines, this is the ninth of ten aircraft scheduled to deliver to the airline as part of a multiple-aircraft sale-leaseback transaction between ACG and SAS. ACG specializes in commercial aircraft leasing and aviation finance. In addition to aircraft leasing services, we provide aircraft asset management solutions tailored to meet our customers’ fleet management needs. To learn more about the aircraft leasing and aircraft management services offered by ACG, visit www.aviationcapitalgroup.com. Forward-Looking Statements This press release contains forward-looking statements within the meaning of applicable federal securities laws. Any such statements, other than statements of historical fact, are based upon our current expectations and assumptions concerning future events, which are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. Accordingly, such statements are not guarantees or assurances of any aspect of future performance. Except as required by applicable law, we do not undertake any obligation to, and will not, update any forward-looking statements, whether as a result of new information, future events or otherwise.

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Aerospace, Defense and Space

Hanwha at WDS 2024: Pioneering Global Defense Capabilities and Partnerships for Vision 2030

PR Newswire | February 05, 2024

The defense affiliates of Hanwha Group, including Hanwha Aerospace, Hanwha Systems, and Hanwha Ocean, will be participating in the World Defense Show 2024 (WDS 2024), held in Riyadh, Saudi Arabia from 4th to 8th Feb. With geopolitical crises increasing security demands in key Middle East regions, Hanwha Group is set to present defense capabilities on land, in the air, at sea and in space to protect customers from various threats. Under the slogan 'Opening the Future of Advanced Engine', Hanwha will explore long-term partnership with the Kingdom of Saudi Arabia, which has made localization of the defense sector a key objective in Vision 2030. Hanwha will present its advanced aircraft engines, AESA radars, and aviation electronics equipment at the exhibition's center, as well as unveil a roadmap for the development and production of next generation engines beginning in the 2030s, leveraging the manufacturing capabilities accumulated over the previous 40 years. Hanwha aims to fortify a partnership that not only meets customer's immediate defense needs, but also foster long-term resilience and innovation in the defense sector. The company is committed to integrating advanced defense technologies into the customer's needs. An official from Hanwha stated, "The collaboration aims to significantly contribute to the growth and modernization of the local defense industry, while also fostering a mutually beneficial relationship. Hanwha takes pride in our ongoing commitment to delivering deterrence solutions to key regions with urgent needs." Amid escalating tensions in the Middle East region, Hanwha will present the cutting-edge submarine KSS-III, offering unparalleled capabilities to mitigate emerging threats to maritime security. Also, the unmanned underwater vehicles and unmanned surface ships will deliver innovative defense solutions to navigate the diverse security challenges in the region. In the face of rapidly changing regional security landscape, Hanwha will present the K9A1 155mm Self-Propelled Howitzer (SPH) equipped with exportable engine, multipurpose Unmanned Ground Vehicle(UGV), Redback armored vehicle, TIGON 6x6 wheeled armored vehicle, Chunmoo Multi Rocket Launcher, M-SAM and various air defense systems, meeting regional needs with its diverse portfolio of Land Systems solutions. Hanwha will also exhibit hyper connected tactical solutions to sensor and neutralize aerial threats, including Synthetic Aperture Radar(SAR), Multi-Function Radar(MFR), and anti-drone systems. The company will also showcase advanced air defense solutions equipped on Korean Fighter Jet, ranging from Active Electronically Scanned Array(AESA) Radar to Infra-Red Search and Track, strengthening defense capabilities to detect threats across different domains. Hanwha has decades of experience designing, developing, testing successfully manufacturing modern defense solutions. The company is adopting a cooperative approach to support the localization of key products, a private cooperation aimed at expediting the achievement of the customer's objectives.

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Air Transport, Cargo Management, Airport Management

Delta Cargo launches e-commerce solution DeliverDirect in collaboration with SmartKargo

PR Newswire | February 01, 2024

Delta Cargo is excited to announce the launch of its newest product, DeliverDirect, developed in collaboration with SmartKargo. DeliverDirect is a door-to-door delivery service for the U.S. market, offering a competitive and customizable solution for e-commerce retailers seeking to optimize their direct-to-consumer shipping solutions. With DeliverDirect, Delta Cargo pioneers an innovative domestic carrier approach, providing swift service with transparent pricing for e-commerce and small parcel delivery. From initial warehouse pickup to delivery at the end consumer's doorstep, DeliverDirect is a fast, seamless, end-to-end service that upgrades traditional ground or air shipping services utilized by most current e-tailers. Small package shippers will benefit from increased shipping speeds, an uncomplicated pricing structure, proactive alert management, transparent tracking and reporting, and access to Delta's vast domestic network. "We are thrilled to introduce DeliverDirect, our new offer for the small parcel delivery market," shared Alison Ricker, Managing Director, Delta Cargo Global Sales. "Through our strategic collaboration with SmartKargo, DeliverDirect gives e-tailers an alternative transportation solution that fits their customers' requirements, and we envision that this service will prove to be a fast, reliable and cost-effective solution." The DeliverDirect offering can be tailored to shippers' needs with a variety of service innovations that empower customers to customize according to their unique preferences. These service innovations include: personalized pick-up times, geo-fenced notifications for consumers, multiple delivery attempts, signature-required deliveries, proof of delivery with photos, and access to advanced reporting features for a complete comprehensive service that aligns seamlessly with a variety of needs. "E-commerce shippers are looking for simple, faster and more reliable alternatives to deliver their products to consumers. Delta Cargo has a vision for small package delivery that will transform the U.S. market and continue to diversify their already robust offering in the air cargo market. Their innovative approach makes them a fantastic partner for SmartKargo, and we look forward to growing this service together," stated Milind Tavshikar, CEO and Founder of SmartKargo.

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Commercial Aviation, Airport Management

Aviation Capital Group Announces Delivery of One A320neo to SAS

Business Wire | January 25, 2024

Aviation Capital Group LLC (ACG), a premier global full-service aircraft asset manager, announced the delivery of one new Airbus A320neo aircraft on long-term lease to Scandinavian Airlines (“SAS”). Featuring CFM International LEAP-1A engines, this is the ninth of ten aircraft scheduled to deliver to the airline as part of a multiple-aircraft sale-leaseback transaction between ACG and SAS. ACG specializes in commercial aircraft leasing and aviation finance. In addition to aircraft leasing services, we provide aircraft asset management solutions tailored to meet our customers’ fleet management needs. To learn more about the aircraft leasing and aircraft management services offered by ACG, visit www.aviationcapitalgroup.com. Forward-Looking Statements This press release contains forward-looking statements within the meaning of applicable federal securities laws. Any such statements, other than statements of historical fact, are based upon our current expectations and assumptions concerning future events, which are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. Accordingly, such statements are not guarantees or assurances of any aspect of future performance. Except as required by applicable law, we do not undertake any obligation to, and will not, update any forward-looking statements, whether as a result of new information, future events or otherwise.

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Events