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Airline Marketing: Evolving Through COVID-19 Impact & Rebuilding Future

The unprecedented wave of Covid 19 created significant turbulence in the aviation industry that made the industry face daunting new challenges. However, as airlines continue to respond to the challenges, the marketers remain focused on paving the way for quick recovery.

Whereas, aviation experts admitted that this black swan event impacted the airline industry roughly. The impact of COVID-19 on airlines was forced to face bankruptcy, destruction of financial packages, and complete changes in the airline industry in terms of security. Therefore, while keeping the fact that COVID-19 will have longer-term repercussions, it’s imperative the airline industry would quickly reduce the impact on its stakeholders and operations. And for this, airlines need to go beyond conventional thinking and come forward in using technology to dig in for the long haul.


Airline Industry: Riddled with Challenges Amid COVID-19

Given the airline market behavior during the Covid-19 crisis, it has many opportunities to target different marketing segments through direct and indirect channels. However, some complexities that challenged building an effective marketing strategy were:


Drop-in Revenues

According to KPMG, commercial revenue has been a rich source of income in airline businesses; it contributed more than 50% of inclusive revenues in the airline industry. However, a large share of revenue is generated by marketing which has completely dried up with minimum footfalls. Reduced economic growth, absence of remote work arrangements, and loss of operational models have been some of the fallen parts of the airline industry to deal with this new reality.

IATA, at first, stated that airline revenues could fall by $314 billion in 2020 owing to COVID-19, which is a fall of 55% compared to 2019. However, further analysis revealed that it fell $419 billion more in the same year. Also, the second quarter of 2020 saw a nearby decline to $43.5 billion in revenues compared to the projected baseline, a reduction of more than 1%.


Impact on Future Investments

The impact of COVID-19 on airlines was much on the plan for future investments and asset building. These areas posed significant challenges for airline businesses and investors to monetize assets or repurpose them to create shareholder value. In other ways, competition from newer asset-light businesses also posed an additional challenge on asset building and profitability.


How has Airline Industry Retorted to the Pandemic?

Most businesses have reduced all new investments, freezing shares, maintenance, and partnership costs. These have been the extreme response expected in the war—COVID-19, which is even gimmer than war.

But, despite all the impact of COVID-19 on airlines, airlines have responded with alacrity. The crisis made them stand by quickly developing new business processes and operations, research models. In a longer time, changes in the airline industry weren’t so significant. Airlines are also witnessing a radical shift in their development priorities and unique opportunities to conduct research. The desire to provide additional pressure on revenue management systems to predict demand more accurately has also been the core force of development. Let’s understand more under the following points:


Technology Makeover

In a progressively evolving digital-only landscape, the technology carries more value if used well. Investing in the right tools and technology can help monetize assets better and significantly improve operating efficiency and customer experience.


Refocus on Cost-line

Innovations in marketing strategies, technology can suggestively change the cost of providing services for both airlines and airports. It can help give more pressure on both affordability and profitability. This area of transformation can stimulate significant savings in operating costs and could become the norm for the best performance of marketing.


Innovate

COVID-19 has spawned the best inventions and innovations. The value of data and technology that you have access to today cannot be overstated. Yet, the aviation industry has shown the resilience to come back stronger and smarter. Therefore, there is a necessity for a thoughtful, analytical, and consistent approach to reforms to help the industry function at a newer and higher altitude and redefine its new normal. The changing geopolitical marketing scenario and impending operational shifts globally demand a swift and nimble approach. Advantageous changes in airline industrial policy in COVID-19 will be required to feat the opportunity, with accrete marketing strategic gains and create a better future.

In a nutshell, airlines had to reinvent how they looked at bookings, employee management, and revenue management, as the previous curves were no longer relevant, and the training data used for machine learning algorithms were no longer valid. Now, airline businesses are exploring novel ways to shorten the old methods used in forecasting, pick up on trends more quickly, and incorporate demand adjustments made by manual revenue management users.

Finally, the writing is evident on the wall—as airline stocks continue to falter (by 16 to 20%), the industry needs to go beyond conventional thinking and use technology to dig in for the long haul.


Airline Marketing: Path to Recovery with 3 Important Tech-Strategies

Inclusion of Advanced Analytics

In the next five years, airline businesses will proceed to develop their ability to install advanced analytics. Although the industry has been using advanced data and analytics, there are expectations that marketing leaders will expand the entire value chain of analytics more progressively. Data-backed analytics will render insights to pinpoint geo-specific interventions for maximum ROI.

While traditional sources of competitive advantage for airlines such as products, networks, technology will continue to gain importance, it is believed that increased usage of data science and advanced analytics will help the industry to augment these sources to deliver notable performance improvement.


Rapid Adoption of Data Science

The aviation industry is part of the change, too, in terms of technology development. Airline Technologies in Covid is radically varying the way businesses connect with their customers. The data required is allowing businesses to take informed steps towards operational efficiency. While embracing new technologies, changes in the airline industry are witnessing the addition of artificial intelligence (AI) to the maximum so that businesses can operate in the post-COVID-19 scenario.


Control of Digital Solutions

As airline market behavior during the Covid-19 crisis has incurred changes in the airline industry, the control of digital solutions has come to the rescue. The solutions are in need to shift resources and efficiently scale to maintain operations. Digital tools can help with a wide range of business efficiency, sales and revenue management, marketing, and network planning.


Opportunities to Reimagine in Post COVID-19 Era

Here are the significant ways in which it could be done.


Operating Model

Airlines today need a data-driven operating model with a mindset that pushes accountability across each touchpoint in the business journey. Marketing teams should be organized around journey stages keeping technological aspects on board. The operating model should be accompanied by KPIs that should be measured across the customer journey and regularly shared with every team member.


Digital Transformation

The airline industry could consider stepping up IT, digital, and automation investment now. The crucial strategies for digital transformation are driving data-driven platforms and personalization. Tracking business interaction at every touchpoint with the brands and their products enables better predictive analytics. This means integrating digital solutions with enterprise systems and making the data available at the point-of-sale for sales associates to view, interpret and recommend products accordingly will enhance the convenience of operations. In the case of point, airlines businesses can respond to the faster recovery of short-haul flights by investing in direct sales, owning the customer relationship.

Also, relationships with IT and its providers could be re-considered and explore from a technologically perspective. Beyond this, other initiatives which involve efforts like using data in smarter ways to enhance decision making, requiring some investment to yield significant payoffs, are in the line of digital investments.


Virtual Reality

Gone are the days with COVID-19, when customers were physically involved in the airline business and running it successfully. Unfortunately, the panic of the pandemic is here to stay as a part of our life. So, companies will need to think out of the box. Several tools are available in the market today to avoid physical interactions. Brands have introduced their own ‘Virtual test and try’ tools for marketing and sales purposes.

For instance, Guerlain invested in gamification and launched a mobile game called ‘WeChat’ to promote its sales deck. Similarly, to enhance the operational desk, Lancôme introduced ‘Virtual Mirror’ - an augmented reality virtual makeover app.12 ‘Modiface’- a Canadian AR and AI company, was purchased. Its product performs virtual try-on simulations and is enabled to support live video for all airline operations.

So, the crisis and issues the airline industry facing in the Covid‑19 on revenue generation will still be intensely felt in 2021-2022, as it was earlier. But it is expected that the coming quarter of 2021 will show improvements compared to the previous. This means the industry, which was moving from a decline of 7% in the first quarter of 2021, will see a decline of 35.2% in the fourth quarter compared to the projected baseline.


How to Plan a Marketing Strategy for your Airline Company?

Being in the market already, you can understand where the roots of a marketing campaign come from. Nearly all the airline businesses arise their marketing activities from their vital target group or according to the demand to promote a new product.

There is no solitary way to create a marketing campaign because it involves many company-specific details. Here, you will need to understand how you can stay ahead of your competitors in the marketing field to yield revenue.

Here is a brief sum-up of some valuable points that can help you.
  • Stick with your Customer Segment: Business or corporate travelers differ in their travel behavior and priorities. So, while you run a marketing campaign, it should highlight this factor as a prime concern.
  • Focus on the Product you will Market: This point covers that you need to consider that all the product dimensions (digital, physical, service) to market should consider on parameters like how do you want it to market, what are your secondary aims, and how can you benefit from customer actions.
  • Foster Interaction: So, try to keep as much interaction with your customers as possible. It does help to build loyalty, establish relations with your brand, and source valuable data about your customers. By doing this, you will be able to create a personalized experience for them in the future.
  • Be loyal: As long as you are not an ultra-low-cost airline operator, you will perhaps have to reward the loyalty your frequent customers give you. Special offers, discounts, and loyalty programs make your brand a company to stick with forever.
  • Keep an Eye on Competitors: As the airline market has high competition and competitors, your team creating a marketing strategy must include two key elements: your market position and your competitors.
  • And the last, you must maintain a balance between competition and customer loyalty at any cost.


Frequently Asked Questions


What are the top three issues the airline industry is facing in the Covid‑19?

  • Although the airline industry faced several challenges, the worse challenges were:
  • Sluggishness in travel/travel bans
  • Loss of revenue
  • Data loss


Which airlines have been most affected by coronavirus?

  • The list of airlines worst affected by covid-19 goes as:
  • China Southern
  • Hainan Airlines
  • Singapore airlines
  • Japan airlines
  • Korean Air & Asiana
  • Middle Asia
  • British Airways
  • United Airlines


What is the future of the aviation industry after covid-19?

From the perspective of the COVID-19 scenario, the aviation industry needs to pick itself up and begin rebuilding. From hygiene and health standards to aircraft data management to monitor an aircraft’s components and onboard equipment can transform airline operations.

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Business Aviation

Aviation Unveils the Path to Zero-Carbon Emission for the Future

Article | October 13, 2021

Can the aviation industry have a net zero-carbon emissions? Can technology assist in achieving net-zero emissions? Presently, customers are taking more flights than ever as the industry is set to grow post-pandemic effects. Data from IATA shows that the UK aviation industry alone ejected thirty-seven million tonnes of CO2 into the atmosphere in 2020. That’s an average of 9% more in tonnes of emission the industry recorded in 2018. The warnings are transparent. In the latest reports of Intergovernmental Panel on Climate Change (IPCC), the effects of global warming are escalating. “We know the challenges of climate change the world is facing. It has only continued to intensify,” -Nicholas Calio, president and CEO of Airlines for America Airlines are subsequently embracing their actions towards the recovery of their business. There is a need to take even braver, more momentous steps to address this challenge. Airlines have been focused on carbon offset programs for years. It has previously invested in projects and organizations that assist in reducing the impact of CO2 emissions. In March 2021, the U.S. airline industry announced that its market leaders are committed to achieving zero carbon emissions by 2050. The aviation industry is currently rising at between 4% and 5% a year. And the number of passengers will double every 15-20 years. How will the industry let fly with zero emissions? Certain plans strongly focus on the increasing use of sustainable aviation fuel and jet fuel. These fuels are produced from sources such as plant oils, municipal waste, agricultural residue, fossil fuels, and other interim steps. The blog accumulates some of the best ways that aviation has unveiled on the grounds of zero carbon emissions. Escalating the Use of Alternative Fuel The escalating use of alternative fuels is perhaps the most significant proposed carbon reduction initiative for sustainable aviation fuel (SAF) usage. Sustainable fuel is going to be created from plant or animal material. One of the examples is waste oil. It is studied that SAF has the potential to cut life-cycle emissions from aviation by 80%. It can be blended with conventional jet fuel without making major changes in aircraft designs. But, as technology is concerned with SAF usage, it can be eight times more expensive than conventional jet fuel. SAF currently values less than 0.1% of the almost 300 million tonnes of fuel that commercial airlines use every day. some companies are taking regulatory incentives in joint efforts with aviation after looking at the costs and ensuring that more SAF is used in the future. Let’s see which corporate companies are setting commendable aviation-related commitments. Microsoft partnered with Alaska Airlines. Together, they are working to cover CO2 emissions to make their employees’ travel safe by introducing SAF credits. FedEx has committed to purchase 13 million liters of sustainable aviation fuel from Red Rock Biofuel. It is a part of their long-term net-zero emission strategy. Express GBT created an alliance to help in increasing supply SAF to under carbon reduction initiative and become zero carbon-emitting by 2050. Industry-Wide Efforts The path to climate recovery with zero airline emissions will require a collective effort from all industries. This also includes governments. They must take responsibility for the impact of certain activities, products, and policies have on the environment. The production of fossil fuels is one of them. So, the aviation industry must reduce its dependency on fossil fuels for air travel. Industries such as energy, road transport, infrastructure, manufacturing, and finance are being collectively responsible for creating a risk-free airline emission. For example, policies of energy transition must include a change in the production plan. Road transport efforts should be advanced by designing electric vehicles. Manufacturers should bring in new technology to support the creation of lightweight engines and aircraft parts. All of them should join hands for a sustainable future for aviation. The Role of Government Investments Government bodies play a crucial role in heading up carbon reduction initiatives. The initiative will have solutions such as new aircraft technology and more efficient infrastructure and operations. It also includes the development of zero-carbon energy sources like hydrogen and electric power generation. According to IATA, 1.8 gigatons of carbon will be required to sustain the aviation industry in 2050. The prediction can achieve 65% of carbon for sustainable aviation fuels. What are other solutions in demand to commit to addressing a zero-emission environment? It includes: Fuel-producing companies are to bring large-scale, cost-competitive sustainable aviation fuels (SAF) to the market. Governments and air navigation service providers (ANSPs) eliminate inadequacies in air traffic management and airspace infrastructure. Aircraft and engine manufacturers produce more efficient aircraft engines and propulsion technologies. Airport operators provide the required infrastructure to supply cost-effective SAF. Airline Firms Decarbonizing Aviation Presently, aviation is driving towards a new chapter of growth. And the pillars of growth are the firms that are continuously making efforts to make aviation a risk-free industry. Let’s see how aviation firms are contributing to making a zero-carbon emission sky for safe air travel for the future. Delta Airlines Delta and Aviation Climate Taskforce are initiating technological innovation and accelerating the research and development of emerging technologies. Emerging technologies refer to reducing CO2 footprint production. They are focusing on their approach towards medium-term solutions, near-term solutions and long terms solutions. The mid-term solutions include synthetic fuel. The near-term solutions focus on emerging bio-based Sustainable Aviation Fuel (SAF) pathways. And long-term solutions include hydrogen technologies. ACT will aim to support the advancement of these technologies through two crucial pillars: An Innovation Network A Collaboration Forum JetBlue JetBlue went carbon neutral for all its flights. It went through carbon offset programs in partnership with the CarbonFund.org Foundation. The investment included solar, wind, and hydrogen-energy project initiatives. Apart from this, JetBlue also invested in hundreds of global carbon offset programs to support renewable energy efforts. “views carbon initiative as a platform for other industry-wide environmental improvements that support lower emissions.” -JetBlue The best part is that JetBlue also invested in sustainable aviation fuel on flights. They are currently operating from San Francisco International Airport. American Airlines American Airlines changed its strategy of using traditional jet fuel. The airline has committed to purchase 9 million gallons of SAF to lower CO2 emissions in the next three years. Southwest Airlines On Earth Day 2021, Southwest Airlines announced it would continue to support the U.S. Department of Energy’s National Renewable Energy Laboratory (NREL). NREL works to develop cost-effective low-carbon aviation fuels that are generated from waste. The airline SAF will play a vital role in getting the atmosphere carbon neutral and will be able to achieve carbon neutrality by 2050. On this, NREL estimates that wet waste typically produces enough energy to provide about 20% of jet fuel consumption. How Will the Industry Embrace Greener Air Travel Once It Returns to the Sky? There is a buzz that travelers are now becoming more conscious of the environment. Inspired by Greta Thunberg, a Swedish climate change activist after the pandemic, a growing wave of eco-conscious travelers are choosing to fly with more environmentally friendly airlines. They are also opting for other means of transportation. As the aviation industry accounts for 2.5 percent of global carbon emissions, travelers now want to be associated with greater environmental awareness. They are taking some essential steps such as: Asking whether a flight is necessary for travel Booking a flight that travels nonstop Keeping a check on airlines that promote carbon reduction goals On the other hand, airline companies today are opting to monitor themselves. They are doing it within the parameters of emissions, manufacturing, and embracing technological aspects. Frequently Asked Questions How can air travel become more environmentally friendly? You can follow some travel tips such as: Opt for a direct destination flight Find alternatives to travel other than flight (if not necessary) Carry lesser or lighter luggage Try to produce lesser waste Choose a sustainable flight How are airline firms reducing emissions from their flights? Airline firms are continuously working towards reducing emissions in several ways. They are: By retiring old aircraft By updating air traffic routes to reduce fuel consumption By investing in newer technologies in the manufacturing process and other fields By participating in electricity generation and other sources of fuel generation Which are the most eco-friendly airlines? The most eco-friendly airlines are: Air France United Airlines JetBlue Delta Airlines Virgin Airlines Alaska Airlines

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Business Aviation

What are the Areas the Blockchain Technology is Making a Difference in Aviation?

Article | January 7, 2022

Blockchain's abilities and features such as security, transparency, and centralizing systems can help aerospace companies reduce maintenance costs, minimize errors in aircraft parts and increase aircraft availability. Blockchain technology has been valuable to one of the world's most complex and globally interconnected industries—the aviation industry. The technology can deliver ultimate benefits for thousands of suppliers, mainly involved in manufacturing an aircraft. Aviation business leaders know that they need to adapt and innovate to survive. And blockchain in the aviation industry is one growing area of innovation that is yet to be explored. However, experts agree that aircraft maintenance and operations innovation will enable aviation companies to improve their efficiency. In this way, the technology will enhance performance and safety notions to the next level. "We believe blockchain is significant in the aviation industry. Its probabilities promise to stimulate efficiency in the industry through maintenance process in general." - Scott Thompson, the aerospace and defense leader at PwC. Blockchain: A Technology of Trust According to IATA's study in "Future of the Airline Industry 2035," blockchain study has been identified as one of the technologies that may significantly impact the future of aviation. It also states that demand for new commercial aircraft may reach nearly 40,000 planes over the next 20 years! Looking at the demand scale, the companies that manufacture, provide services and operate aircraft mostly seek out AI, 3D printing, and blockchain technology. They would allow airline businesses to optimize performance. "Blockchain is a lot about trust in the context of aviation, but the trust comes with huge costing." - Scott Thompson To him, blockchain for the aviation industry is like medicine. Through blockchain tools, the more data you have on every aircraft part, the better you can predict the parts' performance, longevity, abilities, and performance. Thus, the potential of predictive analytics will increase. With blockchain, you have a snapshot of every part of the aircraft and know the parts' history. Moreover, the decentralized nature of blockchain made the maintenance process flawless, with all data being analyzed at the same time. So, what areas can benefit from the blockchain and make a difference in aviation? First, let's highlight the part. Blockchain Technology: Making a Difference The Role of Blockchain in the Supply Chain The supply chain in the aviation industry is looking promising for collaborations to happen in the supply chain. Blockchain will bring revolution in the long term to connect many loose ends in the supply chain ecosystem. The technology offers a prominent way to track data and provide consistent aircraft configuration data across the supply chain. So, by knowing the absolute configuration of an aircraft part, blockchain solution empowers airlines and defense companies to share and authenticate data securely. Blockchain in Aircraft Parts Tracing Blockchain also plays a vital part in transforming maintenance logs and tracing aircraft parts. With the help of blockchain technology, you can ensure that parts being produced are authentic and meet the necessary airworthiness requirements. For example, a blockchain application named Enspan, formerly known as Parts Pedigree, is pioneering. It could offer a more efficient approach to documenting an asset's lifecycle. At the same time, with the help of blockchain applications, airlines would be able to sell and purchase parts with confidence. The only consideration is the documentation should be accurate and comply with all maintenance regulations. Blockchain Applications in Loyalty Programs Blockchain in the aviation industry can automate loyalty program transactions and security. It is relevant today as more and more airline companies are issuing credit cards, rental cars for accommodation, membership cards, and more like these. By creating a standard digital currency like tokens using the blockchain, travelers can access instant value for flights on the spot. On the other hand, airline executives get a transparent understanding of how the revenue generates from reward programs. For example, companies like Loyyal have already leveraged the benefits of blockchain to create digital wallets. These wallets will let customers store their reward tokens. Deloitte mentions that blockchain for the aviation industry could be a game-changer in this field. This is because intelligent contacts can automate transactions through the blockchain, even in the supply chain. Blockchain In Enhancing Security Measures Blockchain technology, along with encryption, offers aviation an outstanding security blanket. As digitalization is speeding up, the need to have extra security layers for users is more critical than ever. So, for optimum security measures, blockchain employs cryptography that serves as a firewall against online threats and attacks. Any part of the information on the blockchain is stored cryptographically in secrecy. Do you remember Malaysia Airlines Flight 370 that vanished in March 2014? The case was the biggest mystery in the aviation industry. There was no information on the flight's disappearance. Millions of dollars were spent trying to uncover the mysterious reason behind Malaysia Airlines Flight 370's disappearance. The event is a clear example of why there is a need for a more robust storage mechanism. Blockchain usage in security measures is a priority to tackle such incidents in the future. In emergencies, information regarding flight routes, in-flight operations, location tracking, passenger data, and documents can be easily detected. Flight-related data on a blockchain backup record adds an extra layer of protection in today's time amid centralized systems. However, it is all being done to ensure that all the processes remain transparent and effective. Blockchain for Aircraft Maintenance A commercial aircraft’s average lifetime remains up to 30 years. So, it's a laborious process to maintain documents associated with an aircraft. On this, says, "90% of entire maintenance records of an aircraft are paper-based documents. So there are millions of boxes." - John Maggiore of Boeing Understandably, such a system can have many drawbacks and lead to loss or fraud. For example, American Airlines in 2015 was proof of a fraud case in maintenance, which still can be an issue as senior aircraft have no chance of having a digital record. So, when looking at the role of blockchain in helping airline companies go digital, there are higher expectations for the technology to serve in this field. In addition, the tools associated with blockchain technology can maintain an immutable record of aircraft, benefiting stakeholders in the aviation leasing community. Furthermore, blockchain technology for the aviation industry can also speed up the release of an aircraft. It would be as simple as scanning a QR code on an engine to provide the entire history of the asset. Hence, there is no stopping here! For example, companies such as Boeing are examining more and more blockchain applications. Similarly, Airbus has also demonstrated an interest in how blockchain technology could be used in supply chain tracking. Therefore, by using blockchain to reinforce the Internet of Things, you can understand the potential of two crucial technologies working to work together to digitize and future proof airline processes. Finally, Blockchain is Gaining Traction in Aviation! The aviation industry operates under strict safety standards, regulations, and concerns. And the way it leads ultimately comes from the technologies it adopts (historical or present). For this reason, the bar of expectancy always remains high. On top of all, the pandemic has resulted in proving blockchain’s capabilities. Among most airline companies, Airbus is intensely learning about the potential of blockchain. In addition, several other airline companies have expressed their interest in bolstering blockchain technology. As mentioned above, Lufthansa, British Airways, and Air New Zealand have already implemented the technology in their various airline projects. Whereas Air France in 2020 announced that it is looking forward to using the technology to enhance its maintenance activities. The blockchain has already captured the needs of aviation businesses across the world. Still, the testing continues on the other side of the table. However, the providers of blockchain solutions are progressing rapidly. Frequently Asked Questions How is blockchain used in the aviation industry? Blockchain in the aviation industry is gaining high value. It showcases its capabilities in tracking the status and location of flights, detecting parts, passengers' data in detail, monitoring operations in-flight, and more. How can blockchain improve the aviation industry? Blockchain in aviation can bring in much-required shifts and alterations. Shifts like improving ground operations, getting transparency in processes, transactions, costs, and revenue, and provide layers of securities to essential assets.. Do airlines use blockchain? Airlines use blockchain technology to manage their take-offs and landing slots. The technology helps create cost-effective solutions to allow airlines to swap take-off slots and land more efficiently.e { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How is blockchain used in the aviation industry?", "acceptedAnswer": { "@type": "Answer", "text": "Blockchain in the aviation industry is gaining high value. It showcases its capabilities in tracking the status and location of flights, detecting parts, passengers' data in detail, monitoring operations in-flight, and more." } },{ "@type": "Question", "name": "How can blockchain improve the aviation industry?", "acceptedAnswer": { "@type": "Answer", "text": "Blockchain in aviation can bring in much-required shifts and alterations. 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Business Aviation

The Rise Of Green Travel – How We Will Be Able To Fly In A Sustainable Way By 2022

Article | September 16, 2021

Although airlines only contribute to 2% of global emissions today, research indicates that this number could rise if air travel continues to grow. As such, airlines need to adapt and find new ways to become more sustainable. Successful implementation of eco-conscious strategies will see carriers achieve higher profits and maintain the trust of customers. SimpliFlying has a long history of helping airlines craft the future of travel and we believe that addressing climate change is essential to rebuilding trust in the aviation industry.

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Travel Testing May Be Ending, But Airline Health Safety Measures Are Here To Stay

Article | January 28, 2022

The UK government has announced that from 11th February, fully vaccinated passengers arriving into the country will no longer have to take COVID-19 tests on arrival. The news follows the removal of pre-departure testing for fully vaccinated UK-bound passengers this month. The relaxation of testing measures is something the aviation industry has been actively campaigning for, as it removes barriers to travel. Just today, IATA distributed a press release advocating for similar moves to be made by further governments. It cited a study focused on the UK carried out by Oxera and Edge Health which found that because Omicron is now highly prevalent in the UK, “if all travel testing requirements were removed there would be no impact on Omicron case numbers or hospitalizations.”

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Business Aviation

Aviation Marketing: Budget Control is a New Survival Metric amid the Pandemic

Article | October 13, 2021

Can the aviation industry have a net zero-carbon emissions? Can technology assist in achieving net-zero emissions? Presently, customers are taking more flights than ever as the industry is set to grow post-pandemic effects. Data from IATA shows that the UK aviation industry alone ejected thirty-seven million tonnes of CO2 into the atmosphere in 2020. That’s an average of 9% more in tonnes of emission the industry recorded in 2018. The warnings are transparent. In the latest reports of Intergovernmental Panel on Climate Change (IPCC), the effects of global warming are escalating. “We know the challenges of climate change the world is facing. It has only continued to intensify,” -Nicholas Calio, president and CEO of Airlines for America Airlines are subsequently embracing their actions towards the recovery of their business. There is a need to take even braver, more momentous steps to address this challenge. Airlines have been focused on carbon offset programs for years. It has previously invested in projects and organizations that assist in reducing the impact of CO2 emissions. In March 2021, the U.S. airline industry announced that its market leaders are committed to achieving zero carbon emissions by 2050. The aviation industry is currently rising at between 4% and 5% a year. And the number of passengers will double every 15-20 years. How will the industry let fly with zero emissions? Certain plans strongly focus on the increasing use of sustainable aviation fuel and jet fuel. These fuels are produced from sources such as plant oils, municipal waste, agricultural residue, fossil fuels, and other interim steps. The blog accumulates some of the best ways that aviation has unveiled on the grounds of zero carbon emissions. Escalating the Use of Alternative Fuel The escalating use of alternative fuels is perhaps the most significant proposed carbon reduction initiative for sustainable aviation fuel (SAF) usage. Sustainable fuel is going to be created from plant or animal material. One of the examples is waste oil. It is studied that SAF has the potential to cut life-cycle emissions from aviation by 80%. It can be blended with conventional jet fuel without making major changes in aircraft designs. But, as technology is concerned with SAF usage, it can be eight times more expensive than conventional jet fuel. SAF currently values less than 0.1% of the almost 300 million tonnes of fuel that commercial airlines use every day. some companies are taking regulatory incentives in joint efforts with aviation after looking at the costs and ensuring that more SAF is used in the future. Let’s see which corporate companies are setting commendable aviation-related commitments. Microsoft partnered with Alaska Airlines. Together, they are working to cover CO2 emissions to make their employees’ travel safe by introducing SAF credits. FedEx has committed to purchase 13 million liters of sustainable aviation fuel from Red Rock Biofuel. It is a part of their long-term net-zero emission strategy. Express GBT created an alliance to help in increasing supply SAF to under carbon reduction initiative and become zero carbon-emitting by 2050. Industry-Wide Efforts The path to climate recovery with zero airline emissions will require a collective effort from all industries. This also includes governments. They must take responsibility for the impact of certain activities, products, and policies have on the environment. The production of fossil fuels is one of them. So, the aviation industry must reduce its dependency on fossil fuels for air travel. Industries such as energy, road transport, infrastructure, manufacturing, and finance are being collectively responsible for creating a risk-free airline emission. For example, policies of energy transition must include a change in the production plan. Road transport efforts should be advanced by designing electric vehicles. Manufacturers should bring in new technology to support the creation of lightweight engines and aircraft parts. All of them should join hands for a sustainable future for aviation. The Role of Government Investments Government bodies play a crucial role in heading up carbon reduction initiatives. The initiative will have solutions such as new aircraft technology and more efficient infrastructure and operations. It also includes the development of zero-carbon energy sources like hydrogen and electric power generation. According to IATA, 1.8 gigatons of carbon will be required to sustain the aviation industry in 2050. The prediction can achieve 65% of carbon for sustainable aviation fuels. What are other solutions in demand to commit to addressing a zero-emission environment? It includes: Fuel-producing companies are to bring large-scale, cost-competitive sustainable aviation fuels (SAF) to the market. Governments and air navigation service providers (ANSPs) eliminate inadequacies in air traffic management and airspace infrastructure. Aircraft and engine manufacturers produce more efficient aircraft engines and propulsion technologies. Airport operators provide the required infrastructure to supply cost-effective SAF. Airline Firms Decarbonizing Aviation Presently, aviation is driving towards a new chapter of growth. And the pillars of growth are the firms that are continuously making efforts to make aviation a risk-free industry. Let’s see how aviation firms are contributing to making a zero-carbon emission sky for safe air travel for the future. Delta Airlines Delta and Aviation Climate Taskforce are initiating technological innovation and accelerating the research and development of emerging technologies. Emerging technologies refer to reducing CO2 footprint production. They are focusing on their approach towards medium-term solutions, near-term solutions and long terms solutions. The mid-term solutions include synthetic fuel. The near-term solutions focus on emerging bio-based Sustainable Aviation Fuel (SAF) pathways. And long-term solutions include hydrogen technologies. ACT will aim to support the advancement of these technologies through two crucial pillars: An Innovation Network A Collaboration Forum JetBlue JetBlue went carbon neutral for all its flights. It went through carbon offset programs in partnership with the CarbonFund.org Foundation. The investment included solar, wind, and hydrogen-energy project initiatives. Apart from this, JetBlue also invested in hundreds of global carbon offset programs to support renewable energy efforts. “views carbon initiative as a platform for other industry-wide environmental improvements that support lower emissions.” -JetBlue The best part is that JetBlue also invested in sustainable aviation fuel on flights. They are currently operating from San Francisco International Airport. American Airlines American Airlines changed its strategy of using traditional jet fuel. The airline has committed to purchase 9 million gallons of SAF to lower CO2 emissions in the next three years. Southwest Airlines On Earth Day 2021, Southwest Airlines announced it would continue to support the U.S. Department of Energy’s National Renewable Energy Laboratory (NREL). NREL works to develop cost-effective low-carbon aviation fuels that are generated from waste. The airline SAF will play a vital role in getting the atmosphere carbon neutral and will be able to achieve carbon neutrality by 2050. On this, NREL estimates that wet waste typically produces enough energy to provide about 20% of jet fuel consumption. How Will the Industry Embrace Greener Air Travel Once It Returns to the Sky? There is a buzz that travelers are now becoming more conscious of the environment. Inspired by Greta Thunberg, a Swedish climate change activist after the pandemic, a growing wave of eco-conscious travelers are choosing to fly with more environmentally friendly airlines. They are also opting for other means of transportation. As the aviation industry accounts for 2.5 percent of global carbon emissions, travelers now want to be associated with greater environmental awareness. They are taking some essential steps such as: Asking whether a flight is necessary for travel Booking a flight that travels nonstop Keeping a check on airlines that promote carbon reduction goals On the other hand, airline companies today are opting to monitor themselves. They are doing it within the parameters of emissions, manufacturing, and embracing technological aspects. Frequently Asked Questions How can air travel become more environmentally friendly? You can follow some travel tips such as: Opt for a direct destination flight Find alternatives to travel other than flight (if not necessary) Carry lesser or lighter luggage Try to produce lesser waste Choose a sustainable flight How are airline firms reducing emissions from their flights? Airline firms are continuously working towards reducing emissions in several ways. They are: By retiring old aircraft By updating air traffic routes to reduce fuel consumption By investing in newer technologies in the manufacturing process and other fields By participating in electricity generation and other sources of fuel generation Which are the most eco-friendly airlines? The most eco-friendly airlines are: Air France United Airlines JetBlue Delta Airlines Virgin Airlines Alaska Airlines

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Business Aviation

4 Major Ways Aviation Can Transit Towards A Low Carbon Path

Article | January 7, 2022

Blockchain's abilities and features such as security, transparency, and centralizing systems can help aerospace companies reduce maintenance costs, minimize errors in aircraft parts and increase aircraft availability. Blockchain technology has been valuable to one of the world's most complex and globally interconnected industries—the aviation industry. The technology can deliver ultimate benefits for thousands of suppliers, mainly involved in manufacturing an aircraft. Aviation business leaders know that they need to adapt and innovate to survive. And blockchain in the aviation industry is one growing area of innovation that is yet to be explored. However, experts agree that aircraft maintenance and operations innovation will enable aviation companies to improve their efficiency. In this way, the technology will enhance performance and safety notions to the next level. "We believe blockchain is significant in the aviation industry. Its probabilities promise to stimulate efficiency in the industry through maintenance process in general." - Scott Thompson, the aerospace and defense leader at PwC. Blockchain: A Technology of Trust According to IATA's study in "Future of the Airline Industry 2035," blockchain study has been identified as one of the technologies that may significantly impact the future of aviation. It also states that demand for new commercial aircraft may reach nearly 40,000 planes over the next 20 years! Looking at the demand scale, the companies that manufacture, provide services and operate aircraft mostly seek out AI, 3D printing, and blockchain technology. They would allow airline businesses to optimize performance. "Blockchain is a lot about trust in the context of aviation, but the trust comes with huge costing." - Scott Thompson To him, blockchain for the aviation industry is like medicine. Through blockchain tools, the more data you have on every aircraft part, the better you can predict the parts' performance, longevity, abilities, and performance. Thus, the potential of predictive analytics will increase. With blockchain, you have a snapshot of every part of the aircraft and know the parts' history. Moreover, the decentralized nature of blockchain made the maintenance process flawless, with all data being analyzed at the same time. So, what areas can benefit from the blockchain and make a difference in aviation? First, let's highlight the part. Blockchain Technology: Making a Difference The Role of Blockchain in the Supply Chain The supply chain in the aviation industry is looking promising for collaborations to happen in the supply chain. Blockchain will bring revolution in the long term to connect many loose ends in the supply chain ecosystem. The technology offers a prominent way to track data and provide consistent aircraft configuration data across the supply chain. So, by knowing the absolute configuration of an aircraft part, blockchain solution empowers airlines and defense companies to share and authenticate data securely. Blockchain in Aircraft Parts Tracing Blockchain also plays a vital part in transforming maintenance logs and tracing aircraft parts. With the help of blockchain technology, you can ensure that parts being produced are authentic and meet the necessary airworthiness requirements. For example, a blockchain application named Enspan, formerly known as Parts Pedigree, is pioneering. It could offer a more efficient approach to documenting an asset's lifecycle. At the same time, with the help of blockchain applications, airlines would be able to sell and purchase parts with confidence. The only consideration is the documentation should be accurate and comply with all maintenance regulations. Blockchain Applications in Loyalty Programs Blockchain in the aviation industry can automate loyalty program transactions and security. It is relevant today as more and more airline companies are issuing credit cards, rental cars for accommodation, membership cards, and more like these. By creating a standard digital currency like tokens using the blockchain, travelers can access instant value for flights on the spot. On the other hand, airline executives get a transparent understanding of how the revenue generates from reward programs. For example, companies like Loyyal have already leveraged the benefits of blockchain to create digital wallets. These wallets will let customers store their reward tokens. Deloitte mentions that blockchain for the aviation industry could be a game-changer in this field. This is because intelligent contacts can automate transactions through the blockchain, even in the supply chain. Blockchain In Enhancing Security Measures Blockchain technology, along with encryption, offers aviation an outstanding security blanket. As digitalization is speeding up, the need to have extra security layers for users is more critical than ever. So, for optimum security measures, blockchain employs cryptography that serves as a firewall against online threats and attacks. Any part of the information on the blockchain is stored cryptographically in secrecy. Do you remember Malaysia Airlines Flight 370 that vanished in March 2014? The case was the biggest mystery in the aviation industry. There was no information on the flight's disappearance. Millions of dollars were spent trying to uncover the mysterious reason behind Malaysia Airlines Flight 370's disappearance. The event is a clear example of why there is a need for a more robust storage mechanism. Blockchain usage in security measures is a priority to tackle such incidents in the future. In emergencies, information regarding flight routes, in-flight operations, location tracking, passenger data, and documents can be easily detected. Flight-related data on a blockchain backup record adds an extra layer of protection in today's time amid centralized systems. However, it is all being done to ensure that all the processes remain transparent and effective. Blockchain for Aircraft Maintenance A commercial aircraft’s average lifetime remains up to 30 years. So, it's a laborious process to maintain documents associated with an aircraft. On this, says, "90% of entire maintenance records of an aircraft are paper-based documents. So there are millions of boxes." - John Maggiore of Boeing Understandably, such a system can have many drawbacks and lead to loss or fraud. For example, American Airlines in 2015 was proof of a fraud case in maintenance, which still can be an issue as senior aircraft have no chance of having a digital record. So, when looking at the role of blockchain in helping airline companies go digital, there are higher expectations for the technology to serve in this field. In addition, the tools associated with blockchain technology can maintain an immutable record of aircraft, benefiting stakeholders in the aviation leasing community. Furthermore, blockchain technology for the aviation industry can also speed up the release of an aircraft. It would be as simple as scanning a QR code on an engine to provide the entire history of the asset. Hence, there is no stopping here! For example, companies such as Boeing are examining more and more blockchain applications. Similarly, Airbus has also demonstrated an interest in how blockchain technology could be used in supply chain tracking. Therefore, by using blockchain to reinforce the Internet of Things, you can understand the potential of two crucial technologies working to work together to digitize and future proof airline processes. Finally, Blockchain is Gaining Traction in Aviation! The aviation industry operates under strict safety standards, regulations, and concerns. And the way it leads ultimately comes from the technologies it adopts (historical or present). For this reason, the bar of expectancy always remains high. On top of all, the pandemic has resulted in proving blockchain’s capabilities. Among most airline companies, Airbus is intensely learning about the potential of blockchain. In addition, several other airline companies have expressed their interest in bolstering blockchain technology. As mentioned above, Lufthansa, British Airways, and Air New Zealand have already implemented the technology in their various airline projects. Whereas Air France in 2020 announced that it is looking forward to using the technology to enhance its maintenance activities. The blockchain has already captured the needs of aviation businesses across the world. Still, the testing continues on the other side of the table. However, the providers of blockchain solutions are progressing rapidly. Frequently Asked Questions How is blockchain used in the aviation industry? Blockchain in the aviation industry is gaining high value. It showcases its capabilities in tracking the status and location of flights, detecting parts, passengers' data in detail, monitoring operations in-flight, and more. How can blockchain improve the aviation industry? Blockchain in aviation can bring in much-required shifts and alterations. Shifts like improving ground operations, getting transparency in processes, transactions, costs, and revenue, and provide layers of securities to essential assets.. Do airlines use blockchain? Airlines use blockchain technology to manage their take-offs and landing slots. The technology helps create cost-effective solutions to allow airlines to swap take-off slots and land more efficiently.e { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How is blockchain used in the aviation industry?", "acceptedAnswer": { "@type": "Answer", "text": "Blockchain in the aviation industry is gaining high value. It showcases its capabilities in tracking the status and location of flights, detecting parts, passengers' data in detail, monitoring operations in-flight, and more." } },{ "@type": "Question", "name": "How can blockchain improve the aviation industry?", "acceptedAnswer": { "@type": "Answer", "text": "Blockchain in aviation can bring in much-required shifts and alterations. Shifts like improving ground operations, getting transparency in processes, transactions, costs, and revenue, and provide layers of securities to essential assets.." } },{ "@type": "Question", "name": "Do airlines use blockchain?", "acceptedAnswer": { "@type": "Answer", "text": "Airlines use blockchain technology to manage their take-offs and landing slots. The technology helps create cost-effective solutions to allow airlines to swap take-off slots and land more efficiently." } }] }

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Business Aviation

Aviation Branding Mistakes that Cost Huge to Businesses Every day and How to Avoid them

Article | September 16, 2021

Although airlines only contribute to 2% of global emissions today, research indicates that this number could rise if air travel continues to grow. As such, airlines need to adapt and find new ways to become more sustainable. Successful implementation of eco-conscious strategies will see carriers achieve higher profits and maintain the trust of customers. SimpliFlying has a long history of helping airlines craft the future of travel and we believe that addressing climate change is essential to rebuilding trust in the aviation industry.

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Business Aviation

Travel Testing May Be Ending, But Airline Health Safety Measures Are Here To Stay

Article | January 28, 2022

The UK government has announced that from 11th February, fully vaccinated passengers arriving into the country will no longer have to take COVID-19 tests on arrival. The news follows the removal of pre-departure testing for fully vaccinated UK-bound passengers this month. The relaxation of testing measures is something the aviation industry has been actively campaigning for, as it removes barriers to travel. Just today, IATA distributed a press release advocating for similar moves to be made by further governments. It cited a study focused on the UK carried out by Oxera and Edge Health which found that because Omicron is now highly prevalent in the UK, “if all travel testing requirements were removed there would be no impact on Omicron case numbers or hospitalizations.”

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Hanwha at WDS 2024: Pioneering Global Defense Capabilities and Partnerships for Vision 2030

PR Newswire | February 05, 2024

The defense affiliates of Hanwha Group, including Hanwha Aerospace, Hanwha Systems, and Hanwha Ocean, will be participating in the World Defense Show 2024 (WDS 2024), held in Riyadh, Saudi Arabia from 4th to 8th Feb. With geopolitical crises increasing security demands in key Middle East regions, Hanwha Group is set to present defense capabilities on land, in the air, at sea and in space to protect customers from various threats. Under the slogan 'Opening the Future of Advanced Engine', Hanwha will explore long-term partnership with the Kingdom of Saudi Arabia, which has made localization of the defense sector a key objective in Vision 2030. Hanwha will present its advanced aircraft engines, AESA radars, and aviation electronics equipment at the exhibition's center, as well as unveil a roadmap for the development and production of next generation engines beginning in the 2030s, leveraging the manufacturing capabilities accumulated over the previous 40 years. Hanwha aims to fortify a partnership that not only meets customer's immediate defense needs, but also foster long-term resilience and innovation in the defense sector. The company is committed to integrating advanced defense technologies into the customer's needs. An official from Hanwha stated, "The collaboration aims to significantly contribute to the growth and modernization of the local defense industry, while also fostering a mutually beneficial relationship. Hanwha takes pride in our ongoing commitment to delivering deterrence solutions to key regions with urgent needs." Amid escalating tensions in the Middle East region, Hanwha will present the cutting-edge submarine KSS-III, offering unparalleled capabilities to mitigate emerging threats to maritime security. Also, the unmanned underwater vehicles and unmanned surface ships will deliver innovative defense solutions to navigate the diverse security challenges in the region. In the face of rapidly changing regional security landscape, Hanwha will present the K9A1 155mm Self-Propelled Howitzer (SPH) equipped with exportable engine, multipurpose Unmanned Ground Vehicle(UGV), Redback armored vehicle, TIGON 6x6 wheeled armored vehicle, Chunmoo Multi Rocket Launcher, M-SAM and various air defense systems, meeting regional needs with its diverse portfolio of Land Systems solutions. Hanwha will also exhibit hyper connected tactical solutions to sensor and neutralize aerial threats, including Synthetic Aperture Radar(SAR), Multi-Function Radar(MFR), and anti-drone systems. The company will also showcase advanced air defense solutions equipped on Korean Fighter Jet, ranging from Active Electronically Scanned Array(AESA) Radar to Infra-Red Search and Track, strengthening defense capabilities to detect threats across different domains. Hanwha has decades of experience designing, developing, testing successfully manufacturing modern defense solutions. The company is adopting a cooperative approach to support the localization of key products, a private cooperation aimed at expediting the achievement of the customer's objectives.

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Delta Cargo launches e-commerce solution DeliverDirect in collaboration with SmartKargo

PR Newswire | February 01, 2024

Delta Cargo is excited to announce the launch of its newest product, DeliverDirect, developed in collaboration with SmartKargo. DeliverDirect is a door-to-door delivery service for the U.S. market, offering a competitive and customizable solution for e-commerce retailers seeking to optimize their direct-to-consumer shipping solutions. With DeliverDirect, Delta Cargo pioneers an innovative domestic carrier approach, providing swift service with transparent pricing for e-commerce and small parcel delivery. From initial warehouse pickup to delivery at the end consumer's doorstep, DeliverDirect is a fast, seamless, end-to-end service that upgrades traditional ground or air shipping services utilized by most current e-tailers. Small package shippers will benefit from increased shipping speeds, an uncomplicated pricing structure, proactive alert management, transparent tracking and reporting, and access to Delta's vast domestic network. "We are thrilled to introduce DeliverDirect, our new offer for the small parcel delivery market," shared Alison Ricker, Managing Director, Delta Cargo Global Sales. "Through our strategic collaboration with SmartKargo, DeliverDirect gives e-tailers an alternative transportation solution that fits their customers' requirements, and we envision that this service will prove to be a fast, reliable and cost-effective solution." The DeliverDirect offering can be tailored to shippers' needs with a variety of service innovations that empower customers to customize according to their unique preferences. These service innovations include: personalized pick-up times, geo-fenced notifications for consumers, multiple delivery attempts, signature-required deliveries, proof of delivery with photos, and access to advanced reporting features for a complete comprehensive service that aligns seamlessly with a variety of needs. "E-commerce shippers are looking for simple, faster and more reliable alternatives to deliver their products to consumers. Delta Cargo has a vision for small package delivery that will transform the U.S. market and continue to diversify their already robust offering in the air cargo market. Their innovative approach makes them a fantastic partner for SmartKargo, and we look forward to growing this service together," stated Milind Tavshikar, CEO and Founder of SmartKargo.

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Aviation Capital Group Announces Delivery of One A320neo to SAS

Business Wire | January 25, 2024

Aviation Capital Group LLC (ACG), a premier global full-service aircraft asset manager, announced the delivery of one new Airbus A320neo aircraft on long-term lease to Scandinavian Airlines (“SAS”). Featuring CFM International LEAP-1A engines, this is the ninth of ten aircraft scheduled to deliver to the airline as part of a multiple-aircraft sale-leaseback transaction between ACG and SAS. ACG specializes in commercial aircraft leasing and aviation finance. In addition to aircraft leasing services, we provide aircraft asset management solutions tailored to meet our customers’ fleet management needs. To learn more about the aircraft leasing and aircraft management services offered by ACG, visit www.aviationcapitalgroup.com. Forward-Looking Statements This press release contains forward-looking statements within the meaning of applicable federal securities laws. Any such statements, other than statements of historical fact, are based upon our current expectations and assumptions concerning future events, which are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. Accordingly, such statements are not guarantees or assurances of any aspect of future performance. Except as required by applicable law, we do not undertake any obligation to, and will not, update any forward-looking statements, whether as a result of new information, future events or otherwise.

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Aerospace, Defense and Space

Hanwha at WDS 2024: Pioneering Global Defense Capabilities and Partnerships for Vision 2030

PR Newswire | February 05, 2024

The defense affiliates of Hanwha Group, including Hanwha Aerospace, Hanwha Systems, and Hanwha Ocean, will be participating in the World Defense Show 2024 (WDS 2024), held in Riyadh, Saudi Arabia from 4th to 8th Feb. With geopolitical crises increasing security demands in key Middle East regions, Hanwha Group is set to present defense capabilities on land, in the air, at sea and in space to protect customers from various threats. Under the slogan 'Opening the Future of Advanced Engine', Hanwha will explore long-term partnership with the Kingdom of Saudi Arabia, which has made localization of the defense sector a key objective in Vision 2030. Hanwha will present its advanced aircraft engines, AESA radars, and aviation electronics equipment at the exhibition's center, as well as unveil a roadmap for the development and production of next generation engines beginning in the 2030s, leveraging the manufacturing capabilities accumulated over the previous 40 years. Hanwha aims to fortify a partnership that not only meets customer's immediate defense needs, but also foster long-term resilience and innovation in the defense sector. The company is committed to integrating advanced defense technologies into the customer's needs. An official from Hanwha stated, "The collaboration aims to significantly contribute to the growth and modernization of the local defense industry, while also fostering a mutually beneficial relationship. Hanwha takes pride in our ongoing commitment to delivering deterrence solutions to key regions with urgent needs." Amid escalating tensions in the Middle East region, Hanwha will present the cutting-edge submarine KSS-III, offering unparalleled capabilities to mitigate emerging threats to maritime security. Also, the unmanned underwater vehicles and unmanned surface ships will deliver innovative defense solutions to navigate the diverse security challenges in the region. In the face of rapidly changing regional security landscape, Hanwha will present the K9A1 155mm Self-Propelled Howitzer (SPH) equipped with exportable engine, multipurpose Unmanned Ground Vehicle(UGV), Redback armored vehicle, TIGON 6x6 wheeled armored vehicle, Chunmoo Multi Rocket Launcher, M-SAM and various air defense systems, meeting regional needs with its diverse portfolio of Land Systems solutions. Hanwha will also exhibit hyper connected tactical solutions to sensor and neutralize aerial threats, including Synthetic Aperture Radar(SAR), Multi-Function Radar(MFR), and anti-drone systems. The company will also showcase advanced air defense solutions equipped on Korean Fighter Jet, ranging from Active Electronically Scanned Array(AESA) Radar to Infra-Red Search and Track, strengthening defense capabilities to detect threats across different domains. Hanwha has decades of experience designing, developing, testing successfully manufacturing modern defense solutions. The company is adopting a cooperative approach to support the localization of key products, a private cooperation aimed at expediting the achievement of the customer's objectives.

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Air Transport, Cargo Management, Airport Management

Delta Cargo launches e-commerce solution DeliverDirect in collaboration with SmartKargo

PR Newswire | February 01, 2024

Delta Cargo is excited to announce the launch of its newest product, DeliverDirect, developed in collaboration with SmartKargo. DeliverDirect is a door-to-door delivery service for the U.S. market, offering a competitive and customizable solution for e-commerce retailers seeking to optimize their direct-to-consumer shipping solutions. With DeliverDirect, Delta Cargo pioneers an innovative domestic carrier approach, providing swift service with transparent pricing for e-commerce and small parcel delivery. From initial warehouse pickup to delivery at the end consumer's doorstep, DeliverDirect is a fast, seamless, end-to-end service that upgrades traditional ground or air shipping services utilized by most current e-tailers. Small package shippers will benefit from increased shipping speeds, an uncomplicated pricing structure, proactive alert management, transparent tracking and reporting, and access to Delta's vast domestic network. "We are thrilled to introduce DeliverDirect, our new offer for the small parcel delivery market," shared Alison Ricker, Managing Director, Delta Cargo Global Sales. "Through our strategic collaboration with SmartKargo, DeliverDirect gives e-tailers an alternative transportation solution that fits their customers' requirements, and we envision that this service will prove to be a fast, reliable and cost-effective solution." The DeliverDirect offering can be tailored to shippers' needs with a variety of service innovations that empower customers to customize according to their unique preferences. These service innovations include: personalized pick-up times, geo-fenced notifications for consumers, multiple delivery attempts, signature-required deliveries, proof of delivery with photos, and access to advanced reporting features for a complete comprehensive service that aligns seamlessly with a variety of needs. "E-commerce shippers are looking for simple, faster and more reliable alternatives to deliver their products to consumers. Delta Cargo has a vision for small package delivery that will transform the U.S. market and continue to diversify their already robust offering in the air cargo market. Their innovative approach makes them a fantastic partner for SmartKargo, and we look forward to growing this service together," stated Milind Tavshikar, CEO and Founder of SmartKargo.

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Commercial Aviation, Airport Management

Aviation Capital Group Announces Delivery of One A320neo to SAS

Business Wire | January 25, 2024

Aviation Capital Group LLC (ACG), a premier global full-service aircraft asset manager, announced the delivery of one new Airbus A320neo aircraft on long-term lease to Scandinavian Airlines (“SAS”). Featuring CFM International LEAP-1A engines, this is the ninth of ten aircraft scheduled to deliver to the airline as part of a multiple-aircraft sale-leaseback transaction between ACG and SAS. ACG specializes in commercial aircraft leasing and aviation finance. In addition to aircraft leasing services, we provide aircraft asset management solutions tailored to meet our customers’ fleet management needs. To learn more about the aircraft leasing and aircraft management services offered by ACG, visit www.aviationcapitalgroup.com. Forward-Looking Statements This press release contains forward-looking statements within the meaning of applicable federal securities laws. Any such statements, other than statements of historical fact, are based upon our current expectations and assumptions concerning future events, which are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. Accordingly, such statements are not guarantees or assurances of any aspect of future performance. Except as required by applicable law, we do not undertake any obligation to, and will not, update any forward-looking statements, whether as a result of new information, future events or otherwise.

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