Aviation Technology
Article | July 26, 2022
DataBridge recently released a new market research analysis on AI in aviation, and the findings are promising. The aviation industry has relied on artificial intelligence (AI) for years. The technology has assisted pilots through machine learning algorithms to collect flight data about altitudes, air traffic management, weather, and route distance. It has enabled them to optimize fuel usage and reduce fuel costs. And now, it is going further.
AI has been cascading into other areas of aviation. Here are some trends to note from the “Global Artificial Intelligence in Aviation Market” study.
Benefitting Ground Operations
AI is extensively used in real-time support systems and air traffic control. From automated baggage check-in to facial recognition, it is powering several ground operations. These functions contribute heavily to maximizing resources, reducing labor costs, and enhancing seamlessness across different processes.
Improving Performance and Processes with Machine Learning (ML)
The emergence of AI in aviation is thanks to a surge of capital investments by key aviation players. Cloud computing is being used by many organizations as a way to consolidate processes and deal with complexity better.
Impacting How Planes will be Piloted
AI will considerably impact the future of piloting as we know it. Building on Airbus’ first ever takeoff, landing and taxi using vision-based AI in 2020, prominent aerospace tech firms continue to work on self-piloting planes or passenger autonomous aerial vehicles (AV) that will employ AI-powered intelligent navigation to fly.
Improving Efficiency and Accuracy for Manual Processes
According to aviation experts, ML digital assistants are able to process massive volumes of historical data in order to support ground staff and pilots alike. With AI’s capabilities of enabling elusive insights into patterns and complexities of data, the technology is considered ideal for aviation, where there is no room for errors.
The Path Ahead
The COVID-19 pandemic highlighted the importance of new technologies in pushing the envelope and innovating solutions. The evolution of technology will only propel the adoption of AI further into the aviation industry. With multiple use cases and brilliant results from the use of AI, the aviation industry is all set for a digital transformation fuelled by data, machine learning and precision
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Business Aviation
Article | January 28, 2022
While countries continue to implement new Omicron-related restrictions in response to the rising number of cases globally, a majority of these are in the form of enhanced COVID testing requirements – not travel bans. As a result, travel demand for popular peak-season destinations has remained strong, and over the past few days we’ve seen a BIG INFLUX in bookings as news trickles out that Omicron may be a less severe variant.
If this continues, we expect to see another prolonged booking surge, so plan accordingly and get your requests in ASAP for best options – especially parking and hotels. While the new U.S. 24-hr testing requirement for return travel is tight, it’s not a big deal if you are prepared with an approved at-home testing kit (like Abbott BinaxNow, Qured, Ellume, etc.). Alternatively, our Trip Support Teams can help you identify testing providers abroad.
Looking ahead to your missions in 2022, you may want to consider On-Aircraft COVID Testing for your N-registered aircraft. It’ll make international COVID testing MUCH easier on you and your passengers when at-home testing kits aren’t an option.
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Design and Engineering
Article | January 7, 2022
Hit by the impact of the COVID-19 slump, airline businesses are enduring a major crisis no matter how recognized they were before. The crisis has pushed airline businesses to re-look at how to manage and operate their operations. It even includes re-positioning in the airline industry’s competitive market landscape.
In a time like this, you need to delve deep when you update your airline brand positioning strategy. Your marketing team will have to be versatile and adapt to a new set of planning strategies. They should be mindful of aspects to reduce risks and overcome challenges that the pandemic caused. It’s time to rise again through hindrances that affected your airline brand image to go down. Let’s throw some light on why brand positioning in marketing has become necessary now.
Importance of Re-positioning of an Airline Brand
Brand positioning in marketing is receiving snowballing attention in airline marketing today. Adopting versatile branding concepts creates optimism to provide value to products and services. And such concepts help products and services to perform well on various distribution channels.
The values play an active role in brand positioning and so in re-positioning. Since customers’ activities have transformed in the new era of digitalization, deciding afresh on values will help you position your brand for the future. The branding must include a proper blend of physical and emotional values to make the brand both powerful and meaningful.
When faced with challenges, it’s natural for even large airline businesses to become unrecognizable by customers. Thus, showcasing your brand as unique as possible becomes hard-hitting to differentiate from the competition. In that case, the idea of re-positioning requires consistent branding strategies. The strategies can help in many ways. A few of them are maintaining customer loyalty, encourage awareness, and showing customers your presence in the market.
Therefore, to build deeper relationships with customers by re-positioning your airline brand, there are some important steps to follow. The stepwise guide will help in creating a competent brand positioning framework development. But remember, the framework should be defendable for growth.
6 Steps to Follow: Re-position your Airline Brand
Determine your Values
Start by considering the values that will represent your airline business brand. By finding the values, it will make you different from the rest of the competitors. Especially in a case where you are going for product marketing or service as an ordinary in the market or marketing it extraordinarily.
Your aim gives you essential insight into what and how to go with the brand again in the new normal. Thus, try to analyze and research aspects of your competitors as well.
We fight every day to stand out. We know our customers like to sound and feel authentic about brands. So, we believe that instead of building a complex picture of our airline brand (where no one will be able to understand), we prefer humanization.
- Kevin Krone, the Vice President and Chief Marketing Officer of Southwest Airlines.
In realizing this aspect, your marketing team can innovate by creating campaigns to improve brand image.
Identify the Competitors Surrounding and Research
After recognizing the brand values, it’s requisite to analyze competitors serving in the market as you. You can do it by performing competitor analysis. The analysis will help to decide how better you can do in creating your brand positioning strategy.
To start with it, there are different methods for determining your competition. They are:
Do a thorough competitor research
You can take guidance from your sales team to study what and how competitors develop their distinctive ideas with sales. Then, identify them through in-depth market research on their tactics of positioning their brand. To conduct it, include the following points into your research:
What are the services or products competitors do offer?
What are the brand positioning strategies they are using to ensure success?
What is the current position of their brand in the market?
It will be easy for you to set your aim to re-position your airline brand by putting these considerations forefront.
Take Feedbacks from customers
Connect with your existing and potential customers. Try to know what services or products they are considering according to the present scenario.
Use the power of social media
Social media platforms like LinkedIn, Quora, Facebook, and other online forums offer interaction with consumers. You can ask questions about products and services. Use these forums to discover competitors in your role.
Find your Brand’s Uniqueness
Building a unique brand image (by keeping a similar aim as before) will make you different from the competitors in the airline industry.
We are the same exact airline that we were before. We are not walking away from our DNA.
- Kevin Krone
Your well-researched step on competitors will help to learn about branding patterns in the new normal. In addition, by looking at their weaknesses and strengths, you might get a chance to know your strength. This aspect will make your brand unique.
Develop a Re-positioning Statement
Once you know your customers' thoughts, you need to develop a statement that portrays your message. If you aim to convey that your business offers the best services or products in the market during the current economic slump, then it’s imperative to keep a razor-sharp focus on a brand positioning strategy.
For example, you can include your ROI data. Use it as a statement in online paid ads, social media platforms, campaigns, emails, and other marketing methods. By doing this, you will be able to grab your existing and potential customers’ attention. And see how potential ones become loyal towards your business in no time.
There’s no definite way to re-position your existing airline brand in times of the pandemic. But there are some crucial ways to do it. The ways are customizing efforts enable significant chances to offer quality services and products to reach customers.
Test your Re-positioning Statement—if it works!
Once your re-positioning statement is formed, it’s time to test it. Try to do experiments with the help of feedback collection from customers. The feedbacks should cover if they are conveyed with the right message. Therefore, in this way, you can know whether your brand achieved its goal or not.
As you invest effort and time into re-positioning your airline brand, it’s helpful to keep in mind the type of consumers, demographic segmentation, and verticals. These verticals provide a deep insight that content and its aim remain advantageous to your brand.
Develop your Brand’s Reference Frame
Your brand’s reference will be an accurate way for customers to perceive it in the right way. Having a genuine brand positioning framework today is vital for re-positioning. And with the help of an on-point brand development strategy, you can plan it extraordinarily. Once you have created the frame of your brand, it is advisable to keep a focus on reaching achievable goals.
Successful Re-positioning Efforts Drives Growth
As you are aware that a strong branding of an airline business makes all the difference when you enter the market, similarly, re-positioning also makes a difference when you have to outshine again amid challenges. So, having a definite approach will ensure success for your brand and drive growth amid the ongoing pandemic challenges.
Frequently Asked Questions
How can airline businesses improve their brand image?
An airline business runs with a multitude of functionalities. Every function plays a responsible role in improving the brand image. Thus, some crucial ways are discussed below:
Create the right message which should be synonymous with brand value or perspective
Stay in contact with customers through various marketing ways
Keep track of strategies and implementation
Turn data into intelligence
Keep an eagle eye on competitors and their activities
Keep employees in the loop
What are the best branding strategies for airline businesses?
The best branding strategies for airline businesses are as follows:
Cost control strategies
Social media campaigns
Creative advertisement
Loyalty programs
Use power of influencers
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Stay in contact with customers through various marketing ways
Keep track of strategies and implementation
Turn data into intelligence
Keep an eagle eye on competitors and their activities
Keep employees in the loop "
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Business Aviation
Article | August 26, 2021
As 2021 is a few months away from its end and is the beginning of a new year, it is hopeful that it will bring more positiveness for airline businesses. But what the industry has ahead? How will the new landscape of technology strategies in airline businesses look?
Or say, what will be the platforms for novel technology strategies in the aviation industry in the future?
Let’s have a quick read in the next!
What Airline Technology Strategies Will Look Like?
As you know, the airline industry saw a lot of disruption in 2020. But the circumstance also paved the way for promising and powerful new technologies.
Airline businesses are now turning the tech trends to their advantage. In this way, they can get a handful of opportunities to streamline operations. They could do this because the landscape of technologies is reshaping aviation.
For example, IATA recently calculated that the airline's revenue worldwidewould be more than half of what it was in 2019. That means the industry will witness a massive change due to emerging tech stacks. Its rising importance is influencing market leaders to make more informed decisions today. This is why it is critical to imply technology strategies in your business.
Thus, the focus is on the clients' strategic choices and investments. It will now depend on the implications of technology strategies.
How will some of the applied proactive technologies in business processes look like in the new normal?
This blog groups some of the newer technologies for the new normal in aviation. Explore them and take inspiration from the potential of technologies to revive your business and drive growth.
5 Tech Strategies to Reshape Airline Industry
Machine Learning with AI
Before the pandemic, the airline industry displayed an exceptional commitment to the potential of AI. Like, you must have seen the adoption of chatbots to communicate and other ways to improve operations.
Now, the usage of AI is soared, and its application is more profitable than before. The platform analyses a faster deployment of millions of operational data.
Mechanization
Mechanization technology in the airline industry is gaining thrust. Due to the rapid developments and advancements, several airline businesses are implementing it. As tools are becoming smarter, businesses will soon have completely automated operations. Automation will ease all the workloads, reduce manual intervention and errors to a high accuracy rate.
Real-Time Information Technology
Real-time information technology is a significant technological aviation strategy. It has the potential of improving airlines’ operation efficiency with the help of customized software usage.
Your business can drive growth by implementing custom software applications. But, as you know, to deliver customized and personalized solutions, it is essential to understand clients’ expectations and preferences. So, how is this technology going to take you through it? Let’s understand in the following ways:
Personalized solution: Custom software applications are developed with the help of the updated information collected by knowing customer’s preferences. In this way, you can create personalized or customized solutions for your clients.
Technical Excellence: Having an expert development team across all application stages is a plus in your business. The cutting-edge tools will benefit from fulfilling clients’ demands
Higher business value realization: It's critical to properly align real-time information technology with your business processes. This will deliver solutions on time with the right approach to your client. This way, your business can generate higher value and build trust in long-term relationships with clients.
Analytics
Analytics is the most urgent technological need for airline businesses in the future. Aacquiringe accurate data, predicting losses, and evaluating clients’ needs will be the next transformational scenario in the airline industry.
Implementing this technology will allow airlines to streamline their operations ahead of time. It will also help to take realistic measures to bring down losses that occurred due to the pandemic.
Analytics are also effective in predicting and preparing for the results of business efforts. Data-backed analytics would provide insights to pinpoint geo-specific interventions to gain higher ROI.
Agility
The implementation of technology strategies has encouraged airline businesses to become agile. At the same time, some leading industry market players have now shifted their business to operate in agility. So, it's expected that this trend will continue beyond 2021.
The aviation industry caters to a vast array of products and services. It works to deliver seamless operations and services. The adaptation of agility requires multiple systems to interact and exchange data. So, with the growing rate of partnerships, agility is the need of the hour.
Today, in several airline businesses, teams work in separate locations. Being agile helps them to win adverse circumstances. It also builds the trust of audiences by keeping transparency in work and responding to queries faster.
With this, the emerging technology is also expected to help track the progress of smaller efforts and proactively handle the metrics for projects coming in. In addition, the technology ensures that you can constantly inspect functions and deliver quality products or services.
Lastly, since the budget is one of the top concerns of airline businesses, the development of agile technology strategies helps to keep a check on expenses. Therefore, by tracking the expenditure, it will be easier to plan future budgets adequately.
Frequently Asked Questions
What are other critical new technologies that will transform aviation?
According to IATA’s report, the aviation industry will witness a drastic transformation. Some important new technologies such as cybersecurity, 3D printing in manufacturing, robotics, and biometrics will enter in the future.
How has technology enhanced the aviation industry?
Technology has enhanced aviation in manufacturing. New techniques have created new aircraft with improved fuel consumption and reduced environmental impact. In terms of operation, automation and AI are the new takeovers in aviation.
Why is technological development important for aviation?
Technological development is important to improve the efficiency of airline operations. The need for better connectivity, enhanced travel experience, reduced fuel costs, budget alignment, control over expenses has urged technology to step in.
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