Home > Resources > Articles > Analytics is Changing: How can Marketers win Airline Marketing with it?

Analytics is Changing: How can Marketers win Airline Marketing with it?

The global airline industry is currently going through unprecedented financial damage. A few factors contributing are high operational costs, increased security costs, low customer satisfaction, low revenue, and frequent dynamic shifts in air travel.

Hence, it’s a high time for airlines businesses to resolve their multitude of issues for its economy to recover. To leverage this goal, the industry should leverage its most high-volume asset—analytics. Analytics will help drive the airline industry's growth rate in the coming years.

It’s because, Developing new data applications will bring a handful of digital marketing opportunities in the next five years. And these applications will bridge the gap in the industry.

Welcome to the New Age of Analytics

This topic of discussion is not new. But the new thing about analytics is that it is changing the airline industry data collection process. Analytics has become an essential part because the pandemic has forced countless non-digital airline businesses to shift to online operations.

Advanced analytics with innovative data technologies is becoming popular due to its numerous applications. To name a few, it provides smart management abilities and a proper decision-making system. So, to get a hand over this, marketers should have a razor-sharp focus to upgrade their analytics.

With advanced analytics, airlines can deliver the right information to the right audience at the right time. And when customers access the right information efficiently, they turn into prospective clients. In addition, by using analytics as part of online operations, airlines can survive without a dedicated offline presence.

With the digital transformation happening in the aviation industry, it at a turning point. The situation now is an “adapt or die” one. This policy is generating opportunities for airlines that are making significant changes to their current old business model. However, such a transformation is only possible when analytical technologies are fully adapted. This way, marketers can easily capitalize on operating online by being agile and have adaptable tools.

How can Marketers Adapt Analytics?

As a marketer in the digital era, you need to organize data with the help of technology. By organizing data, you can easily collect data from channels such as social media, loyalty programs, and other online forums. Here are some to use Analytics to empower digital transformation:

Power of Personalization

Digital technologies offer marketing and sales opportunities in direct and indirect channels. For supplies and buyers, this means they can establish greater contact with consumers. It will result in a significant way to sell and buy more products. However, you can take customer interaction a step further by offering personalized offers and discounts with analytics.

Investing in Loyal Customer Base

The most important digital opportunity comes from loyalty programs. Offering it can provide marketers with substantial amounts of customer information. Additionally, there are three other focus areas where you can use analytics:
  • Partnership with leading technology providers
  • Enhancing content
  • Cost maintenance
Investing in these customer-centric areas using analytics will gradually deliver proven results.

Empowering Strategies using Analytics

The next step is to develop a comprehensive data platform strategy by including a data integration layer. By combining traditional and new data sources, this layer will make a flexible and more accessible data architecture to scale airline industry data. This will allow marketers to gain insights into their changing customer behavior.

Hence, adding a data integration layer will also need considerable effort and investment to deploy a cloud platform, an analytic-data-warehouse layer, and a team that maintains the data platform.

So, what are the Exact Ways Analytics is Going to Help Marketers?

Cost reduction:

The advanced airline industry analysis will help in making cost reductions. Whether it is from fuel consumption, deploying technology, or smart manufacturing, analytics can solve cost-related issues at once. For this, airline businesses must deploy AI systems with machine algorithms, which will help marketers to collect the exact data. Then they can easily analyze the estimations and can reduce them as per the requirements.

Customer Satisfaction

The addition to cost reduction, predictive analysis can help by keeping customers up-to-date in real-time.  You can enhance Customer satisfaction by promoting offers based on their demand. Once you can have genuine insights and information about your customers and understand their behavior beforehand, you can approach them with the right message, solutions, and services by giving the right reason to invest.

Most importantly, predictive analytics will help speed up the response rate to customers' queries and solve them in no time. Today the response speed matters because airline customers are constantly shifting their travel behaviors. As a result, they now seek customized approaches compared to the traditional approach.

For example, Delta Airlines deployed advanced predictive analytics with AI. They optimized their operations through innovative customer services. Delta Airlines invested a whopping $600,000 for automation software installation. The investment was successful as they were able to access their data effortlessly and were able to connect with their customers by offering them multitude of offers.

Performance Attributes

Today, airline companies need prompt and accurate performance measurements to take critical, appropriate, and timely actions. Big data analytics can automate certain daily activities. The activities such as prospects' queries, website visitors, landing page hits, and more can be watched daily or weekly. With big data being so effective it will also help you understand the core ingredients for revenue generation. In the end, such advancement will stimulate airline industry data growth.

Risk Protection

This is of utmost importance for the airline industry's growth rate. You can develop various innovative models and strategies and avoid risks while implementing them using Advanced Data Analytics.

The risks could be like a data breach, technical factors, organizational operations, customer data, and more. To counter back these risks, you should have proper strategic or annual safety objectives. Advanced analytics have higher levels of excellence that alleviate performance drifts. It will also help you to achieve and maintain through a proper monitoring and testing system.

For example, British easyJet has diminished its operational challenges using AI. With the help of IT, it used data science to improve its pricing strategy, manage inventory, and lowered risk factors. As a result, the company observed an increase in profits of almost 20% in 2021.

What’s Next for You with Analytics?

Marketers should be astute and apprehensive about Analytics. Understanding the upcoming trends of analytics are vital. In addition, the current situation also demands a holistic approach that supports technology (digitalization). Having appropriate approaches will lead you to stand out in this competitive industry.

Taking advantage of data for your existing or potential customers can help you to recognize more information about their activities. So that you can include more innovative techniques and can attract potential leads before they are gone. With technically sound data analytics you can experiment with different customer-centric strategies like:

The strategies mentioned above will help you in collecting more data and curating on-demand content/information. By adopting these strategies, you can provide a data-backed open online platform in which you can easily connect with your customers. 

Once you have grabbed the technique for your digital marketing needs, tapping big data solutions will be a much better way than before. Therefore, it is crucial to keep legacy thinking aside and welcome innovation onboard.

Frequently Asked Questions

What is the importance of analytics in the airlines business?

Analytics play a vital role in airline businesses. It helps in cost reductions, which could result in investing in better ways. Also, data helps to avoid breaches, provide safety measures, collect huge amounts of information, and enhances operational functionalities.

Does analytics require proper strategies to function in an airline business?

Yes! To implement analytics in your airline business, you need a strategic approach. Analytics provides statistical analysis. Using it, you can investigate and analyze business performance and give insights about improvement as well.

What are the different types of analytics used in the aviation industry?

There are three types of analytics that airline businesses use:
  • Descriptive analytics: It tells the current business operation
  • Predictive analytics: It shows what could happen in real-time
  • Prescriptive analytics: It shows what should happen in the future.

Spotlight

Myanmar National Airlines

Myanmar National Airlines is the national flag carrier of Myanmar and has the most extensive route network within our country. Our airline has been in existence for over 65 years and we are one of the oldest and most experienced airlines in Asia. Major change is underway as we launched our new domestic service in 2014 with fixed schedules, state of the art Reservations and Airport Systems, a brand new Premium Economy on our Embraer 190 aircraft and upgraded food and inflight service throughout our fleet.

OTHER ARTICLES
Aviation Technology

What 2019 Taught Us About the U.S. Airline Industry

Article | July 26, 2022

For U.S. airlines, the fourth earnings season is now complete. And as is customary these days, all players produced solid profits. Collectively, Delta, American, United, Southwest, Alaska, JetBlue, Hawaiian, Spirit, and Allegiant reached a double-digit operating margin, topping 10 percent on nearly $46 billion in revenues. For all of 2019, they earned 11 percent on $184 billion. The year before: 10 percent on $175 billion. No other country has an airline industry so stable and profitable. What were the highlights of the final quarter of the final year of the decade? Here’s a review:

Read More
Aviation Technology

What’s Interesting About 2019’s Busiest International Routes?

Article | August 31, 2021

Have you ever thought about which routes around the world see the most traffic? What would your guesses be? Every year, the organization OAG (Official Airline Guide) puts out a publication detailing the world’s busiest routes. Their 2019 report had some interesting findings. Here’s what it revealed.

Read More
Aviation Technology

Why The Airbus A220 Is The Plane Of The Future

Article | December 3, 2021

The Airbus A220 isn’t really a new aircraft. Bombardier first flew the CSeries in September 2013, with its entry into service in July 2016. And yet, the A220 seems to be answering problems that we’re not quite having yet. Airbus predicts a need for 7,000 A220s over the next two decades, and that’s probably not too overoptimistic. Here’s how the A220 is the plane of the future, today. The landscape of aviation is changing. In the past, airlines operated on hub and spoke models, passengers were happy to fit around schedules and the price of jet fuel was so low that efficiency wasn’t a huge consideration. Clearly, aviation today is very different.

Read More

Why Does Aegean Want To Buy Croatia Airlines?

Article | February 10, 2020

Croatia Airlines is on sale, and Aegean Airlines expressed an interest to buy it. Why did the Greek flag carrier do this, and what plans could it have for Croatia Airlines? For several years now, the government of Croatia has been trying to sell Croatia Airlines. The national airline is loss-making and has not launched a single new route in 2019.

Read More
Aviation Technology

AI in Aviation: What’s the Word?

Article | July 26, 2022

For U.S. airlines, the fourth earnings season is now complete. And as is customary these days, all players produced solid profits. Collectively, Delta, American, United, Southwest, Alaska, JetBlue, Hawaiian, Spirit, and Allegiant reached a double-digit operating margin, topping 10 percent on nearly $46 billion in revenues. For all of 2019, they earned 11 percent on $184 billion. The year before: 10 percent on $175 billion. No other country has an airline industry so stable and profitable. What were the highlights of the final quarter of the final year of the decade? Here’s a review:

Read More
Aviation Technology

Path to Recovery: Aviation Trends to Expect in the Next Five Years

Article | August 31, 2021

Have you ever thought about which routes around the world see the most traffic? What would your guesses be? Every year, the organization OAG (Official Airline Guide) puts out a publication detailing the world’s busiest routes. Their 2019 report had some interesting findings. Here’s what it revealed.

Read More
Aviation Technology

AI-Powered Ingredients to Enhance Airline Customer Experience in 2022

Article | December 3, 2021

The Airbus A220 isn’t really a new aircraft. Bombardier first flew the CSeries in September 2013, with its entry into service in July 2016. And yet, the A220 seems to be answering problems that we’re not quite having yet. Airbus predicts a need for 7,000 A220s over the next two decades, and that’s probably not too overoptimistic. Here’s how the A220 is the plane of the future, today. The landscape of aviation is changing. In the past, airlines operated on hub and spoke models, passengers were happy to fit around schedules and the price of jet fuel was so low that efficiency wasn’t a huge consideration. Clearly, aviation today is very different.

Read More

Why Does Aegean Want To Buy Croatia Airlines?

Article | February 10, 2020

Croatia Airlines is on sale, and Aegean Airlines expressed an interest to buy it. Why did the Greek flag carrier do this, and what plans could it have for Croatia Airlines? For several years now, the government of Croatia has been trying to sell Croatia Airlines. The national airline is loss-making and has not launched a single new route in 2019.

Read More
MORE ARTICLES

Spotlight

Myanmar National Airlines

Myanmar National Airlines is the national flag carrier of Myanmar and has the most extensive route network within our country. Our airline has been in existence for over 65 years and we are one of the oldest and most experienced airlines in Asia. Major change is underway as we launched our new domestic service in 2014 with fixed schedules, state of the art Reservations and Airport Systems, a brand new Premium Economy on our Embraer 190 aircraft and upgraded food and inflight service throughout our fleet.

Related News

Aviation Technology

Archer Closes Previously-Announced Financing and Development Agreements to Complete World’s Highest-Volume eVTOL Aircraft Manufacturing Facility

Business Wire | October 12, 2023

Archer Aviation Inc. a leader in electric vertical takeoff and landing (eVTOL) aircraft, today announced that it has closed agreements with Synovus Bank and Evans General Contractors, LLC for the financing and development of its high-volume manufacturing facility in Covington, Georgia. Construction is already underway on the first phase of the Covington facility build out of approximately 350,000 square feet to support production of up to 650 aircraft per year, which would make it the world’s largest eVTOL aircraft manufacturing facility by volume. Archer expects to produce the highest volume of eVTOL aircraft while bearing a dramatically lower manufacturing capital cost than projects announced by competitors in the industry. Today’s announcement secures at least $65 million in financing which represents a substantial majority of the cost of construction for the first phase of Archer’s eVTOL manufacturing facility. In conjunction with previously announced incentives from the state of Georgia and Archer’s partnership with Stellantis, today’s announcement advances the company’s strategy of creating the most capital efficient path to scaled manufacturing. This is also possible due to Archer’s business strategy of partnering with top tier aerospace suppliers, like Honeywell and Safran, for a majority of Midnight’s components, streamlining the manufacturing and assembly process dramatically while allowing for a facility that is set to achieve high volumes of output. Phase one of Archer’s high-volume manufacturing facility is on target to be completed in 2024 ahead of Midnight’s planned entry into service in 2025. Phase two of the facility provides the capability to expand the operation to approximately 900,000 square feet to support long-term production targets of over 2,000 aircraft per year. “The ability to manufacture eVTOL aircraft at scale is critical to building a successful business in this industry and Archer continues to maintain a significant lead on this front. Today, we’re taking another major step forward on our manufacturing buildout by securing a design-build agreement and financing agreement for the world’s first, and largest by volume, eVTOL manufacturing facility,” said Adam Goldstein, Archer’s Founder and CEO. “Consistent with our capital efficient strategy of getting to commercialization, we’ve achieved attractive terms on the project. These agreements, along with our already strong partnership with Stellantis, give us the flexibility to ramp up our capacity and become the leading scale manufacturer of eVTOL aircraft in the world.” Archer has selected Synovus Bank and Evans General Contractors, LLC, respectively, as its financing and development partners. In selecting its partners for the Covington project, Archer considered a range of companies with expertise in high-volume manufacturing facilities in the southeast United States. Goldstein added, “We are committed long-term partners to the community in Covington, Georgia, and we are thrilled to be working with companies who share our vision of having the world’s leading, state-of-the-art eVTOL manufacturing facility right here in the United States.” Archer’s goal is to transform urban travel, replacing 60-90 minute commutes by car, with estimated 10-20 minute electric aircraft flights that are safe, sustainable, low noise and cost competitive with ground transportation. Archer’s Midnight is a piloted, four passenger aircraft designed to perform rapid back-to-back flights with minimal charge time in between flights. Archer’s Midnight aircraft will be manufactured at the company’s high-volume manufacturing facility in Covington, GA before being deployed to different customers and markets in the U.S. and abroad. About Archer Archer is designing and developing electric vertical takeoff and landing aircraft for use in urban air mobility networks. Archer’s mission is to unlock the skies, freeing everyone to reimagine how they move and spend time. Archer's team is based in Santa Clara, CA.

Read More

Aviation Technology

Eviation announces Letter of Intent with flyVbird for 25 Alice All-Electric commuter aircraft

PR Newswire | October 17, 2023

Eviation Aircraft, a leading manufacturer of all-electric aircraft, today announced that flyVbird, an emerging on-demand regional airline, has signed a Letter of Intent (LOI) for 25 Alice aircraft, with options for a further 25. flyVbird is committed to enhancing connectivity in rural areas where it will use smaller, more accessible airports. The airline is driven by unique algorithms to deliver on-demand air travel to routes passengers want to fly. It plans to secure its own Air Operator Certificate to utilize Alice for decentralized and sustainable travel across Europe, connecting unconnected or underserved communities worldwide and delivering carbon-free, cost effective, convenient air travel. Leading the Electric Revolution The nine-seater Alice is the world's first flight-tested all-electric commuter aircraft. Built from a clean-sheet design, the Alice produces zero emissions and costs significantly less to operate per flight hour compared with light jets or regular turboprops. It is powered by two magni650 electric propulsion units developed by magniX, the global industry leader in flight-proven electric propulsion systems. "The European Union is moving forward with ambitious new rules aimed at decarbonizing the aviation industry," said Eddie Jaisaree, Vice President, Commercial Sales at Eviation. "The Alice is the innovative and beautifully designed aircraft needed to lead aerospace's transition to net zero carbon emissions. We are very pleased to partner with flyVbird in the future of flight." "The fact that Alice is a zero-carbon, quiet, low operational cost aircraft makes it the perfect solution for flyVbird to deliver clean, on-demand regional travel across Europe into the next decade and beyond," said Anton Lutz, CEO of flyVbird, at the Routes World 2023 Conference in Istanbul. "Through our unique AI-driven approach, we will offer direct alternatives to typical hub-and-spoke operations and Alice will play a critical role." About Eviation Aircraft Based in Washington State, U.S., Eviation Aircraft Inc. develops and manufactures electric aircraft to delight operators and passengers with green, cost efficient and convenient regional transportation. Its electric propulsion units, high-energy-density batteries, mission-driven energy management, and innovative airframe are designed from the ground up for electric flight. Please visit us at www.eviation.com. About flyVbird flyVbird GmbH (formerly flyvirtual.global UG) is an emerging regional airline headquartered in Germany. In lieu of a traditional hub-and-spoke network, flyVbird's airline model is an AI-backed carrier that will use algorithms to schedule flights based on paid bookings. Its focus will be on serving regional airports to offer a faster and more convenient alternative to traditional transport methods.

Read More

Aviation Technology

Aviation Capital Group Announces Delivery of One A321neo to Spirit Airlines

PR Newswire | October 25, 2023

Garmin announced its latest aviator smartwatch – the D2™ Mach 1 Pro. Featuring a large AMOLED touchscreen display, up to 25 days of battery life1, an LED flashlight and more – D2 Mach 1 Pro is designed for the most demanding pilot lifestyles, including those who fly professionally. Sporting classic pilot watch styling and premium materials like sapphire and titanium, the D2 Mach 1 Pro is ready to be worn both in and out of the cockpit. With extensive aviation, health, fitness and smartwatch features – D2 Mach 1 Pro redefines what pilots should expect from their smartwatch. "This year marks 10 years of the D2 series – a smartwatch line that pilots have relied on to combine aviation tools with the latest smartwatch technology. The D2 Mach 1 Pro provides an extensive set of advanced capabilities that pilots use every day, all while touting battery life that can withstand even the long-haul commercial pilot trips. Features like the LED flashlight and large AMOLED display, combined with the high-end materials, make this the most premium-built D2 smartwatch yet." –Carl Wolf, Garmin Vice President of Aviation Sales and Marketing New features pilots will love A built-in LED flashlight offers variable white light intensities, a strobe function and red light for flight deck operations. Improved battery life touts up to 25 days in smartwatch mode and up to 46 hours in the Fly activity, perfect for the professional pilots who complete their trip over multiple days. Red Shift Mode changes the entire watch interface to shades of red to help preserve night vision, which provides for potentially clearer sight for demanding night flying conditions. The ECG app2 allows users to record their heart rhythm and check for signs of atrial fibrillation (AFib). Users can take a 30-second ECG recording and view the results immediately on their smartwatch and, optionally, later in the Garmin Connect™ smartphone app. When pilots aren't taking to the skies, they can get a better understanding of their fitness levels and track their performance with more than 30 built-in sports apps and advanced training features like hill score and endurance score. Designed for pilots Built for 24/7 wear, the carbon gray D2 Mach 1 Pro combines a durable design and premium materials like sapphire and titanium with a vibrant and sunlight-readable 1.4" AMOLED display. The 51mm watch case features a diamond-like carbon (DLC) titanium bezel and stainless steel 5-button design, allowing for quick access to flying tools, fitness stats, smart notifications3 and more – all on the responsive touchscreen interface. Compatible with a wide variety of metal, leather, nylon and silicone QuickFit™ bands, the D2 Mach 1 Pro can be styled for every type of event, whether it's a workout at the gym or a night on the town. Premium aviation features on your wrist The D2 Mach 1 Pro includes all the preflight, in-flight and postflight features pilots have come to know and trust from the D2 series, including a worldwide aeronautical database, HSI, Direct-to and moving map — all available without a phone connection. Pilots can stay informed with easy access to NEXRAD3, METARs, TAFs and MOS4 weather reports — alongside custom weather alerts as well as non-weather alerts like time, distance, altitude and a fuel timer. Utilize the wrist-based Pulse Ox sensor5 to monitor blood oxygen levels and barometric altimeter for altitude alerts. And in case of an engine-related issue, the D2 Mach 1 Pro can show the best glide speed, estimated glide distance and glide time, along with a bearing pointer to the nearest airport and a list of alternate airports. Flight logging is a breeze with the D2 Mach 1 Pro, which automatically starts tracking flights on takeoff, then automatically transfers the date, duration, total flight time and route to the user's flyGarmin.com logbook3. Pilots can connect with the Garmin Pilot™ app to seamlessly transfer flight plans to the watch and view the list of waypoints included in their route. Additionally, for pilots operating a PlaneSync™-equipped aircraft, the D2 Mach 1 Pro can be used to access the aircraft dashboard to view status information6 including fuel, electrical, database and location information while away from the aircraft. Customized fitness With dozens of built-in sports apps – including new team sport activities like football, baseball, softball and more – D2 Mach 1 Pro provides data and insights for many passions. Whether working out at a gym or in the comfort of one's home, the D2 Mach 1 Pro tracks activities like strength, cardio, indoor rowing, stair stepping, yoga and HIIT. Users can also take advantage of daily workout suggestions or follow animated cardio, strength, yoga and Pilates workouts right on their watch screen. For those exploring the great outdoors, they can keep track of adventures like hiking, mountain biking, skiing, snowboarding, surfing, whitewater rafting and more. Around-the-clock wearability The D2 Mach 1 Pro is designed for all-day wear and includes advanced health and wellness tools, as well as a suite of smart features to keep users connected while on the go. Loaded with 24/7 health monitoring features, the D2 Mach 1 Pro includes Body Battery™ energy monitoring, all-day stress tracking, jet lag advisor, advanced sleep monitoring and sleep score, and more. Packed with connected features, the D2 Mach 1 Pro lets users receive smart notifications3; download songs from Spotify®, Deezer or Amazon Music7 for phone-free listening; check their calendar; breeze through checkout lines with Garmin Pay™ contactless payments8; and more. Like all Garmin smartwatches, the D2 Mach 1 Pro can be used with either Android or Apple® smartphones. Available now, the D2 Mach 1 Pro includes a vented titanium bracelet with carbon gray DLC coating as well as a black silicone band for a suggested retail price of $1399.99. Garmin products and services have revolutionized flight and become essential to the lives of pilots and aircraft owners and operators around the world. A leading provider of solutions to general aviation, business aviation, rotorcraft, advanced air mobility, government and defense, and commercial air carrier customers, Garmin believes every day is an opportunity to innovate. Recipient of the prestigious Robert J. Collier Trophy for Garmin Autoland, Garmin developed the world's first certified autonomous system that activates during an emergency to control and land an aircraft without human intervention. Visit the Garmin Newsroom, email our media team, connect with @garminaviation on social, or follow our blog. Battery life based on D2 Mach 1 Pro when smartwatch mode is enabled. The ECG app is only available when paired with a smartphone with the latest version of the Garmin Connect smartphone app. The ECG app is not available in all regions; see Garmin.com/ECG for availability. The ECG app is not intended for use by people under 22 years old. With the ECG app, this device is capable of generating an ECG similar to a single-lead electrocardiogram. When paired with a compatible smartphone, with a data connection, and in range of Bluetooth technology. U.S. airports only This is not a medical device and is not intended for use in the diagnosis or monitoring of any medical condition; see Garmin.com/ataccuracy. Pulse Ox is not available in all countries. Remote aircraft status requires active PlaneSync subscription. User's smart device must have internet connectivity. Feature is available on-ground only and requires GDL 60 to have LTE connectivity; signal strength and other factors may apply. See Garmin.com/PlaneSyncCoverage for coverage details. May require premium subscription by a third-party music provider View current supported country, payment network and issuing bank information at Garmin.com/GarminPay/Banks.

Read More

Aviation Technology

Archer Closes Previously-Announced Financing and Development Agreements to Complete World’s Highest-Volume eVTOL Aircraft Manufacturing Facility

Business Wire | October 12, 2023

Archer Aviation Inc. a leader in electric vertical takeoff and landing (eVTOL) aircraft, today announced that it has closed agreements with Synovus Bank and Evans General Contractors, LLC for the financing and development of its high-volume manufacturing facility in Covington, Georgia. Construction is already underway on the first phase of the Covington facility build out of approximately 350,000 square feet to support production of up to 650 aircraft per year, which would make it the world’s largest eVTOL aircraft manufacturing facility by volume. Archer expects to produce the highest volume of eVTOL aircraft while bearing a dramatically lower manufacturing capital cost than projects announced by competitors in the industry. Today’s announcement secures at least $65 million in financing which represents a substantial majority of the cost of construction for the first phase of Archer’s eVTOL manufacturing facility. In conjunction with previously announced incentives from the state of Georgia and Archer’s partnership with Stellantis, today’s announcement advances the company’s strategy of creating the most capital efficient path to scaled manufacturing. This is also possible due to Archer’s business strategy of partnering with top tier aerospace suppliers, like Honeywell and Safran, for a majority of Midnight’s components, streamlining the manufacturing and assembly process dramatically while allowing for a facility that is set to achieve high volumes of output. Phase one of Archer’s high-volume manufacturing facility is on target to be completed in 2024 ahead of Midnight’s planned entry into service in 2025. Phase two of the facility provides the capability to expand the operation to approximately 900,000 square feet to support long-term production targets of over 2,000 aircraft per year. “The ability to manufacture eVTOL aircraft at scale is critical to building a successful business in this industry and Archer continues to maintain a significant lead on this front. Today, we’re taking another major step forward on our manufacturing buildout by securing a design-build agreement and financing agreement for the world’s first, and largest by volume, eVTOL manufacturing facility,” said Adam Goldstein, Archer’s Founder and CEO. “Consistent with our capital efficient strategy of getting to commercialization, we’ve achieved attractive terms on the project. These agreements, along with our already strong partnership with Stellantis, give us the flexibility to ramp up our capacity and become the leading scale manufacturer of eVTOL aircraft in the world.” Archer has selected Synovus Bank and Evans General Contractors, LLC, respectively, as its financing and development partners. In selecting its partners for the Covington project, Archer considered a range of companies with expertise in high-volume manufacturing facilities in the southeast United States. Goldstein added, “We are committed long-term partners to the community in Covington, Georgia, and we are thrilled to be working with companies who share our vision of having the world’s leading, state-of-the-art eVTOL manufacturing facility right here in the United States.” Archer’s goal is to transform urban travel, replacing 60-90 minute commutes by car, with estimated 10-20 minute electric aircraft flights that are safe, sustainable, low noise and cost competitive with ground transportation. Archer’s Midnight is a piloted, four passenger aircraft designed to perform rapid back-to-back flights with minimal charge time in between flights. Archer’s Midnight aircraft will be manufactured at the company’s high-volume manufacturing facility in Covington, GA before being deployed to different customers and markets in the U.S. and abroad. About Archer Archer is designing and developing electric vertical takeoff and landing aircraft for use in urban air mobility networks. Archer’s mission is to unlock the skies, freeing everyone to reimagine how they move and spend time. Archer's team is based in Santa Clara, CA.

Read More

Aviation Technology

Eviation announces Letter of Intent with flyVbird for 25 Alice All-Electric commuter aircraft

PR Newswire | October 17, 2023

Eviation Aircraft, a leading manufacturer of all-electric aircraft, today announced that flyVbird, an emerging on-demand regional airline, has signed a Letter of Intent (LOI) for 25 Alice aircraft, with options for a further 25. flyVbird is committed to enhancing connectivity in rural areas where it will use smaller, more accessible airports. The airline is driven by unique algorithms to deliver on-demand air travel to routes passengers want to fly. It plans to secure its own Air Operator Certificate to utilize Alice for decentralized and sustainable travel across Europe, connecting unconnected or underserved communities worldwide and delivering carbon-free, cost effective, convenient air travel. Leading the Electric Revolution The nine-seater Alice is the world's first flight-tested all-electric commuter aircraft. Built from a clean-sheet design, the Alice produces zero emissions and costs significantly less to operate per flight hour compared with light jets or regular turboprops. It is powered by two magni650 electric propulsion units developed by magniX, the global industry leader in flight-proven electric propulsion systems. "The European Union is moving forward with ambitious new rules aimed at decarbonizing the aviation industry," said Eddie Jaisaree, Vice President, Commercial Sales at Eviation. "The Alice is the innovative and beautifully designed aircraft needed to lead aerospace's transition to net zero carbon emissions. We are very pleased to partner with flyVbird in the future of flight." "The fact that Alice is a zero-carbon, quiet, low operational cost aircraft makes it the perfect solution for flyVbird to deliver clean, on-demand regional travel across Europe into the next decade and beyond," said Anton Lutz, CEO of flyVbird, at the Routes World 2023 Conference in Istanbul. "Through our unique AI-driven approach, we will offer direct alternatives to typical hub-and-spoke operations and Alice will play a critical role." About Eviation Aircraft Based in Washington State, U.S., Eviation Aircraft Inc. develops and manufactures electric aircraft to delight operators and passengers with green, cost efficient and convenient regional transportation. Its electric propulsion units, high-energy-density batteries, mission-driven energy management, and innovative airframe are designed from the ground up for electric flight. Please visit us at www.eviation.com. About flyVbird flyVbird GmbH (formerly flyvirtual.global UG) is an emerging regional airline headquartered in Germany. In lieu of a traditional hub-and-spoke network, flyVbird's airline model is an AI-backed carrier that will use algorithms to schedule flights based on paid bookings. Its focus will be on serving regional airports to offer a faster and more convenient alternative to traditional transport methods.

Read More

Aviation Technology

Aviation Capital Group Announces Delivery of One A321neo to Spirit Airlines

PR Newswire | October 25, 2023

Garmin announced its latest aviator smartwatch – the D2™ Mach 1 Pro. Featuring a large AMOLED touchscreen display, up to 25 days of battery life1, an LED flashlight and more – D2 Mach 1 Pro is designed for the most demanding pilot lifestyles, including those who fly professionally. Sporting classic pilot watch styling and premium materials like sapphire and titanium, the D2 Mach 1 Pro is ready to be worn both in and out of the cockpit. With extensive aviation, health, fitness and smartwatch features – D2 Mach 1 Pro redefines what pilots should expect from their smartwatch. "This year marks 10 years of the D2 series – a smartwatch line that pilots have relied on to combine aviation tools with the latest smartwatch technology. The D2 Mach 1 Pro provides an extensive set of advanced capabilities that pilots use every day, all while touting battery life that can withstand even the long-haul commercial pilot trips. Features like the LED flashlight and large AMOLED display, combined with the high-end materials, make this the most premium-built D2 smartwatch yet." –Carl Wolf, Garmin Vice President of Aviation Sales and Marketing New features pilots will love A built-in LED flashlight offers variable white light intensities, a strobe function and red light for flight deck operations. Improved battery life touts up to 25 days in smartwatch mode and up to 46 hours in the Fly activity, perfect for the professional pilots who complete their trip over multiple days. Red Shift Mode changes the entire watch interface to shades of red to help preserve night vision, which provides for potentially clearer sight for demanding night flying conditions. The ECG app2 allows users to record their heart rhythm and check for signs of atrial fibrillation (AFib). Users can take a 30-second ECG recording and view the results immediately on their smartwatch and, optionally, later in the Garmin Connect™ smartphone app. When pilots aren't taking to the skies, they can get a better understanding of their fitness levels and track their performance with more than 30 built-in sports apps and advanced training features like hill score and endurance score. Designed for pilots Built for 24/7 wear, the carbon gray D2 Mach 1 Pro combines a durable design and premium materials like sapphire and titanium with a vibrant and sunlight-readable 1.4" AMOLED display. The 51mm watch case features a diamond-like carbon (DLC) titanium bezel and stainless steel 5-button design, allowing for quick access to flying tools, fitness stats, smart notifications3 and more – all on the responsive touchscreen interface. Compatible with a wide variety of metal, leather, nylon and silicone QuickFit™ bands, the D2 Mach 1 Pro can be styled for every type of event, whether it's a workout at the gym or a night on the town. Premium aviation features on your wrist The D2 Mach 1 Pro includes all the preflight, in-flight and postflight features pilots have come to know and trust from the D2 series, including a worldwide aeronautical database, HSI, Direct-to and moving map — all available without a phone connection. Pilots can stay informed with easy access to NEXRAD3, METARs, TAFs and MOS4 weather reports — alongside custom weather alerts as well as non-weather alerts like time, distance, altitude and a fuel timer. Utilize the wrist-based Pulse Ox sensor5 to monitor blood oxygen levels and barometric altimeter for altitude alerts. And in case of an engine-related issue, the D2 Mach 1 Pro can show the best glide speed, estimated glide distance and glide time, along with a bearing pointer to the nearest airport and a list of alternate airports. Flight logging is a breeze with the D2 Mach 1 Pro, which automatically starts tracking flights on takeoff, then automatically transfers the date, duration, total flight time and route to the user's flyGarmin.com logbook3. Pilots can connect with the Garmin Pilot™ app to seamlessly transfer flight plans to the watch and view the list of waypoints included in their route. Additionally, for pilots operating a PlaneSync™-equipped aircraft, the D2 Mach 1 Pro can be used to access the aircraft dashboard to view status information6 including fuel, electrical, database and location information while away from the aircraft. Customized fitness With dozens of built-in sports apps – including new team sport activities like football, baseball, softball and more – D2 Mach 1 Pro provides data and insights for many passions. Whether working out at a gym or in the comfort of one's home, the D2 Mach 1 Pro tracks activities like strength, cardio, indoor rowing, stair stepping, yoga and HIIT. Users can also take advantage of daily workout suggestions or follow animated cardio, strength, yoga and Pilates workouts right on their watch screen. For those exploring the great outdoors, they can keep track of adventures like hiking, mountain biking, skiing, snowboarding, surfing, whitewater rafting and more. Around-the-clock wearability The D2 Mach 1 Pro is designed for all-day wear and includes advanced health and wellness tools, as well as a suite of smart features to keep users connected while on the go. Loaded with 24/7 health monitoring features, the D2 Mach 1 Pro includes Body Battery™ energy monitoring, all-day stress tracking, jet lag advisor, advanced sleep monitoring and sleep score, and more. Packed with connected features, the D2 Mach 1 Pro lets users receive smart notifications3; download songs from Spotify®, Deezer or Amazon Music7 for phone-free listening; check their calendar; breeze through checkout lines with Garmin Pay™ contactless payments8; and more. Like all Garmin smartwatches, the D2 Mach 1 Pro can be used with either Android or Apple® smartphones. Available now, the D2 Mach 1 Pro includes a vented titanium bracelet with carbon gray DLC coating as well as a black silicone band for a suggested retail price of $1399.99. Garmin products and services have revolutionized flight and become essential to the lives of pilots and aircraft owners and operators around the world. A leading provider of solutions to general aviation, business aviation, rotorcraft, advanced air mobility, government and defense, and commercial air carrier customers, Garmin believes every day is an opportunity to innovate. Recipient of the prestigious Robert J. Collier Trophy for Garmin Autoland, Garmin developed the world's first certified autonomous system that activates during an emergency to control and land an aircraft without human intervention. Visit the Garmin Newsroom, email our media team, connect with @garminaviation on social, or follow our blog. Battery life based on D2 Mach 1 Pro when smartwatch mode is enabled. The ECG app is only available when paired with a smartphone with the latest version of the Garmin Connect smartphone app. The ECG app is not available in all regions; see Garmin.com/ECG for availability. The ECG app is not intended for use by people under 22 years old. With the ECG app, this device is capable of generating an ECG similar to a single-lead electrocardiogram. When paired with a compatible smartphone, with a data connection, and in range of Bluetooth technology. U.S. airports only This is not a medical device and is not intended for use in the diagnosis or monitoring of any medical condition; see Garmin.com/ataccuracy. Pulse Ox is not available in all countries. Remote aircraft status requires active PlaneSync subscription. User's smart device must have internet connectivity. Feature is available on-ground only and requires GDL 60 to have LTE connectivity; signal strength and other factors may apply. See Garmin.com/PlaneSyncCoverage for coverage details. May require premium subscription by a third-party music provider View current supported country, payment network and issuing bank information at Garmin.com/GarminPay/Banks.

Read More

Events