Arizona tops new ranking for aerospace manufacturing.

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Arizona is home to more than 1,200 aerospace and defense companies, according to the Arizona Commerce Authority, and the industry's growth in the state has put it in the top ranking for aerospace manufacturing.

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Vueling Airlines

We're an airline with friendly people and the conviction that there's always room for improvement. For us, flying is a true pleasure and we're aware that paying less doesn't mean enjoying less services or comfort. We like to define our DNA by way of the following principles: Efficiency Efficiency is what drives us. At Vueling, we regard efficiency as the be-all and end-all. Focusing on doing what is truly important for our customers, doing it always, doing it better and accomplishing it with less

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BUSINESS AVIATION

The Outlook of Aviation Industry’s Next Vision Beyond 2021

Article | August 31, 2021

The pandemic has caused a deeper level of disruption, which brought the aviation industry to a standstill for months. After facing long months of hardship, what vision and steps will be for airline recovery? This is a significant concern. This would now require complete planning over some crucial areas that form the pillars of the aviation industry. It is especially airline businesses that require a novel set of advancements to build operational confidence. As the industry is rebooting, technology is benefiting. Be it robotics, IoT, biometrics, seamless integration, automation, and more will aid businesses and their processes. Therefore, the industry’s next vision is being set according to the evolving changes in the airline industry due to covid-19. It will establish resilience and flexibility for businesses to adapt to changing conditions while improving efficiency. Here are the key considerations that will be seen as airline recovery curbing airline challenges to plan new avenues beyond 2021. Collaboration Collaboration in the aviation business landscape has been the most important consideration after the pandemic affected the industry. Keeping the vision of collaborating with stakeholders and the commercial airline industry to focus on business and customer confidence will restart operations safely. Collaboration in the future will have a better grasp and be more efficient because of better coordination of data sources being introduced currently. Collaboration becomes even more crucial in the coming years, where you will need updated and accurate information about your business operations. This vision will enhance chances of the following aspects as well: Customized Experience Leading to the modifications happening in the industry, you will be able to offer customized services to customers. Advanced integration functionalities will allow forming a contactless and personalized experience to curb the challenges prevailing. Providing transparent and reliable information to customers is one of the critical aspects of airline recovery and rebooting happening now. This is why a customized experience will aid airline businesses more safely in the coming years. Personalization Today, airlines, governments, and stakeholders are developing best practices for the immediate future of business with a greater focus on personalization throughout the service journey. It will help attract potential customers and end the general approach, which the industry was practicing before the pandemic. Monitoring To design a post-pandemic business model, you can look at the types of technological solutions and processes that have already been started and would emerge beyond 2021. It has been envisioned that airline industry analysis, coupled with monitoring, would allow businesses to manage resources more efficiently. In this way, deployment of the technology stack will be more accessible according to the need. This will strive to reduce crowds at airports and, therefore, effective management with the help of predicted monitoring will be in action. Digital Solutions The new normal in the aviation industry, using technology, would continue to ensure physical contact is diminished or might be eliminated in the future. Mandatory digital checks, implementation of digital platforms, contactless services, and information collected through mobile devices are some elements of the new business models. The industry's vision in the coming years is to demonstrate how it can use digital technology for transformation at scale. Advanced Processing System The next, the aviation industry foresees, is utilizing technology for automation, security, identity management, and robotics. Using these, you can develop attractive yet safe experiences for staff as well as customers. The advancing data processing system and management offer a seamless module for companies to handle risks, controls, handling, and tracking. The inclusion of the advanced system at the airport, airline companies will make the process function efficiently. And because of optimized coordination through automated touchpoints, chances of an increase in revenue will be higher and faster than before. Remote Processing The continuous advancement of airline activities will significantly support capacity limitations in the coming years. Because of this, you will have safer processing of data and information without any threats or breaches. The pandemic has put greater focus on the need for such a flexible approach with resilience. Also, it brings urgency to the availability of technology to use while going remote so that you can provide flexibility to your employees to work frictionless. The industry's vision in its plan is to unlock the full benefits of technology to access and initiate global coordination remotely. A Changed Way to do Business Today—Sustainability Companies operating in the airline business are still understanding to survive in the times of COVID-19. Being fast and evolving is the only way they realized to fight against the current situation. The new normal is bringing changes in the airline industry post covid. This will help the industry to get back its wings to forecast and set up its next vision in the future. Therefore, industry stakeholders need to quickly put immediate business restart efforts to focus on sustainable implementations. This will make the future actions of the aviation industry monitor and evaluate effectively well in response to the ongoing pandemic. Also, it would help them be ready to face even harsh circumstances if anytime it approaches. Frequently Asked Questions What are the risks to the aviation industry during COVID-19? The level of risk is on the rise in the COVID-19 situation at present in the aviation industry. It may affect the operation, new business models, management, monitoring, and evaluation more as remote work culture is hyped. What are the main sectors of the airline industry that need improvement? There are limited sectors in aviation. However, the main ones that need improvement are commercial aviation and business aviation. What are the crucial areas of operation in the aviation industry? Flight operations are crucial, including operation control, connectivity, network, data handling, integration, maintenance planning, and software. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the risks to the aviation industry during COVID-19?", "acceptedAnswer": { "@type": "Answer", "text": "The level of risk is on the rise in the COVID-19 situation at present in the aviation industry. It may affect the operation, new business models, management, monitoring, and evaluation more as remote work culture is hyped." } },{ "@type": "Question", "name": "What are the main sectors of the airline industry that need improvement?", "acceptedAnswer": { "@type": "Answer", "text": "There are limited sectors in aviation. However, the main ones that need improvement are commercial aviation and business aviation." } },{ "@type": "Question", "name": "What are the crucial areas of operation in the aviation industry?", "acceptedAnswer": { "@type": "Answer", "text": "Flight operations are crucial, including operation control, connectivity, network, data handling, integration, maintenance planning, and software." } }] }

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COMMERCIAL AVIATION

8 Enlightening Tips to Make a Perfect Airline Marketing Plan

Article | August 31, 2021

What are the aviation marketing questions B2B audiences are asking in 2021? It is always beneficial to study the market scenario and your competitors when starting a new marketing plan. It provides you with a better vision and explores opportunities to become the best in the market and which marketing approach to take. Before you start planning your marketing in aviation, there are a few things you should sort out first. So, start your strategy by taking note of some important marketing questions! Important Questions to Create an Aviation Marketing Plan Are aviation businesses doing more or less marketing in 2022? What are the best-performing aviation marketing campaigns? What marketing strategies are unused in the aviation industry? What are the international aviation marketing trends? Which social media do aviation marketing professionals use for marketing? How do aviation professionals plan the finance for marketing? How do market leaders optimize their websites and build a brand image? Keeping these questions beside you, follow the tips to create a prolific aviation marketing plan. Tips at your Fingers Tip One: Things to do—Image Vs. Words Usage of images (visuals) has become influential to do marketing in aviation. While the industry has always focused on verbal content, both are equally important, but in different marketing ways. Let’s understand the following: SEO: Images can’t do well when doing optimization. But words are the main component in optimization in blogs, articles, whitepapers, webinars, and more. Social media: Images are becoming more perusable and are more understood by audiences. Whereas words are compelling to get more visitors to the website. Website content: In this, both usages of images and content are important to connect with the audience and market well. It’s crucial to watch the latest aviation industry trends to plan your marketing efforts. Referring to that, you can make the most of materials using images like: • Display & explain products • Create presentation showing numeric data • Create videos out of content • A sales presentation Remember, now prospects are emotionally persuaded to purchase products and services. This will lead you to grab more and better aviation business opportunities. You have to be quick and pick up to make the deal yours. Being interactive in your image creation is the better way to show your audience your ideology. Tip Two: Create One Idea at Once Any marketing plan should start from one idea at a time. To proceed with it, think and consider— “what is the one thing you want your audience, visitors, or potential targets to understand and get solutions for? It is necessary to analyze first because most marketing sales professionals remain muddled with the motive behind their marketing efforts. Therefore, it’s better to refrain from yourself and try to ideate one concept at a time. In other words, everything you create should support that ONE idea! Tip Three: Branding is key! Branding is visual. Visuals appeal to prospects in the aviation industry. Is your brand instantly recognizable to your prospects? If not, you need to pay more heed to it. Your brand is more than any other asset that communicates your story. A creative and reflective brand image is one of the impactful aviation industry trends most aviation professionals focus on. It’s vital because visuals have an appealing factor. In addition, the professionals in the aviation industry, engage and trust information displayed than told to them. So, create a visual brand image that tells a story. Another most important thing is to add testimonials to your brand. Yes! Video testimonials are much more potent because it comes from your prospects. Make a “wish list” of prospects you would like to get a testimonial from and add it to your website! Tip Four: Campaign it! With RIGHT message Before you head towards creating campaigns for marketing in aviation, remember that every campaign needs these three elements: • A great list • A great offer • And a great presentation If any of these elements lack the motive, you won’t be successful. An example of it is a general digital magazine advertisement. It has a numerous list of subscribers, beautiful design, conceptualization, but no specific offer or a call to action. The reader won’t take any interest in responding to that particular ad. Such campaigns face severe failure! But if your campaign has the base of these elements, you can expect a good ROI for your business. Tip Five: Social Media Secrets There is always some information hidden in the news or something that your community or industry talks about. So, it is good to keep a watch on such matters to generate good content. Social media is the most preferred platform to do such activities today. You probably don’t have time to get involved in every social media channel. So, it's better to involve in one channel than to be on multiple. So, watch the new, set up analytics for key topics important in the industry, and let inspiration spread in the form of information through your marketing materials like infographics, slides, images, and more. As Hootsuit studied on social media usage by marketing leaders, let’s have a quick look at which social media do aviation professionals use for marketing mostly. LinkedIn Rare: 0% Monthly: 31% Weekly: 25% Daily: 57% Facebook Monthly: 13% Weekly: 9% Daily: 20% Twitter Monthly: 17% Weekly: 14% Daily: 25% Instagram Monthly: 4% Weekly: 11% Daily: 3% YouTube Monthly: 21% Weekly: 14% Daily: 10% These indicate that your competitors mostly use LinkedIn and Facebook channels for marketing because aviation professionals are most likely to be using these channels frequently. If you produce interesting information, you can build a strong online audience. Tip Six: Bag the deal with 15 Second Sales Presentation Sales & sale—do it the right way! What do you say when a prospect asks you, “What do you do?” Here your 20-second sales presentation works in a roomful of sales-interested prospects! Sale is a process. If you have the proper steps to follow intelligently, you will have much better results. But remember, it should be contented and compelling to the right people, but non-pitchy. Follow these tips to deliver a fantastic presentation within seconds: • Reflect your USP (unique selling proposition) • Your company’s tagline • Keep it amazingly short • Avoid usage of over hyperbole— for example “We have most unbelievably wonderfully grand aviation products for you” • Be concise, professional, and elegant • Use non-technical language • Tell benefits than features • Use examples when necessary Deliver an approachable, responsive, and simple presentation that makes your prospect say, “Tell me more about that!” Apart from this, sales are also about passion. And if a prospect senses your passion for what you do, they become much comfortable with your offerings! So, do your homework. Prepare for it in advance. Know everything you can about the prospect; its company, services, mode of work, and more. Then have a faithful and specific objective in mind for each sales call. This will find your prospect’s best interest to discover more, take the conversation deeper, and thus, no one can stop you from getting the deal done. Tip Seven: Plan an Editorial Calendar An editorial calendar is crucial when it comes to marketing—branding, sales, and relationship building. Providing highly informational content to your prospects allows interacting. To simply put, your calendar is the best cover page. It will help to align the process of marketing items such as: • Planned campaigns • Webinars • Seasonal events • Launches • expenses Planned marketing will bring fascinating aviation business opportunities and will stimulate the aviation industry growth. Tip Eight: Be Financially Strong! This is a crucial part. Finance is what your top management wants to see. It is easy to come up with a huge, long, unproductive, and unrealistic marketing plan. However, planning a reasonable one that is capable of bringing success and probability together is truly an art. So, ensure to make an advanced one with a monthly income statement and include assumptions you make. Marketing in aviation is growing fast and is not expected to be sluggish anytime soon. With the rising aviation industry trends, it's easy to see opportunities beyond 2021. Therefore, all you need is an all-inclusive plan by following these tips. They will help you learn online aviation marketing solutions to increase traffic, ROI, brand image, and of course, raise conversation rates. After completing your marketing planning, read further to get familiar with using effective marketing strategies that will bring effective change to your business. Frequently Asked Questions What are some of the tips for creating an aviation marketing plan? Aviation marketing has nothing different from other marketing ways. It is just you need to pay attention to the range of audiences is in the aviation industry. However, here are some more tips: • Optimize your every content generation • Display your potential to the audience • Pay attention to ads • Leverage paid ads • Do email What is the importance of marketing in aviation? Aviation not only deals with passengers; it includes businesses to make money. For that, marketing plays a vital role in making people aware of product selling or providing services. It drives awareness of products, creates a brand image, builds trust among buyers, and provides valuable information to the audience in various forms using various channels. What is the difference between selling and marketing? Selling makes money directly from the prospects. While marketing is all about serving solutions and satisfying prospect needs. The method includes different stages—planning, analyzing, monitoring, execution, promotion, and distribution. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are some of the tips for creating an aviation marketing plan?", "acceptedAnswer": { "@type": "Answer", "text": "Aviation marketing has nothing different from other marketing ways. It is just you need to pay attention to the range of audiences is in the aviation industry. However, here are some more tips: Optimize your every content generation Display your potential to the audience Pay attention to ads Leverage paid ads Do email" } },{ "@type": "Question", "name": "What is the importance of marketing in aviation?", "acceptedAnswer": { "@type": "Answer", "text": "Aviation not only deals with passengers; it includes businesses to make money. For that, marketing plays a vital role in making people aware of product selling or providing services. It drives awareness of products, creates a brand image, builds trust among buyers, and provides valuable information to the audience in various forms using various channels." } },{ "@type": "Question", "name": "What is the difference between selling and marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Selling makes money directly from the prospects. While marketing is all about serving solutions and satisfying prospect needs. The method includes different stages—planning, analyzing, monitoring, execution, promotion, and distribution." } }] }

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Why Did Airbus Build The A330?

Article | August 31, 2021

The idea of building the Airbus A330 dates back to the mid-1970s when the European planemaker was looking to improve the A300. The concept for the A330 was to build a widebody aircraft that could compete with the Lockheed L-1011 and the McDonnell Douglas DC-10.The program to build a successor to the A300 split into two branches: the A330 and the A340. By the 1980s, Airbus had developed a fly-by-wire system for the A320 family of jets that it wanted to incorporate into the larger planes. Airbus thought that, by doing this, it would give them the upper hand over Boeing when it came to cockpit commonality. By making the flight decks and characteristics the same on all Airbus aircraft, it would allow airlines to cross-train crews quicker.

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Inflight Connectivity Continues Making Global Strides

Article | August 31, 2021

With our 2020 predictions series wrapped up, one common theme we saw across different thought leaders was the increasing presence of inflight connectivity (IFC) in the aviation ecosystem. In addition to contributing to the passenger experience, IFC enables a more robust and higher value proposition to airlines for operating the aircraft. In recognition of this important theme, we captured a few industry news stories highlighting IFC’s growing influence in the aviation ecosystem in our latest roundup. Read below for more stories about how IFC is shaping the present and future of the aviation industry: Last month, Inmarsat announced that its GX Aviation solution reached the milestone of powering 1 million free inflight Wi-Fi sessions for Air New Zealand, approximately one year after the airline moved towards a free inflight Wi-Fi model.

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Spotlight

Vueling Airlines

We're an airline with friendly people and the conviction that there's always room for improvement. For us, flying is a true pleasure and we're aware that paying less doesn't mean enjoying less services or comfort. We like to define our DNA by way of the following principles: Efficiency Efficiency is what drives us. At Vueling, we regard efficiency as the be-all and end-all. Focusing on doing what is truly important for our customers, doing it always, doing it better and accomplishing it with less

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