Aviation Digital Marketing

| May 4, 2019

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Our experience from our marketing practice with B2B aviation companies is that social media and other digital marketing activities are very much worth the investment of time and money. Digital marketing helps improve brand recognition and brand loyalty. It also provides a powerful new channel for customer service, one-on-one engagement with fans, prospects and customers that is significantly less expensive than similar interactions in a brick and mortar setting.

Spotlight

Grand Canyon Airlines

Grand Canyon Airlines is the world's most experienced air tour company. Since 1927, we have flown millions of visitors aboard our ultra-quiet de Havilland Twin Otter Vistaliners and Cessna Caravan aircraft. Unobstructed, panoramic views are the Vistaliner's signature trademark and what sets it apart from the competition.

OTHER ARTICLES

The Boeing 777X – What Does The Future Look Like Now?

Article | April 8, 2020

The aviation world is rapidly changing due to the current crisis, and no one is more affected than airframe builders like Boeing. With the Boeing 777X due to start service at the end of the year, has the crisis affected the new flagship aircraft’s development?Boeing is building a new generation of the popular widebody 777, much as it did with the narrowbody 737. This new version will have new technologies and new engineering, inspired in part by innovations built into the Boeing 787. These include bigger windows, a composite fuselage, and state-of-the-art cabins.

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How AI can save airline customer service teams in times of crisis

Article | April 20, 2020

The coronavirus outbreak has put airline customer care teams on the front lines. Airlines that have adopted artificial intelligence are alleviating some of the stress that their customer care teams are under.

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Here’s What Will Happen Next to Corporate Airfares

Article | April 7, 2020

To paint a picture of what corporate airfares will look like once planes return to the skies is becoming more difficult by the day — if not impossible. Airlines, for one, have more pressing matters to deal with as they fight for survival during the ongoing crisis. Most in the U.S. will be working through the fine print of the $2 trillion U.S. stimulus package that throws them a lifeline of $50 billion in grants and loans. Other carriers, particularly in Europe and Asia, have already downsized and furloughed most of their workforce and are now turning to refinancing. Cases in point include Air France-KLM, which is now looking for $6.5 billion in state-backed loans, while last week Singapore Airlines revealed it had secured $13 billion in new funding.

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Who Owns the Airline Messaging System?

Article | March 5, 2020

Airline messaging is a crucial component of the connected aviation ecosystem, supporting two of the most important elements of the industry: passenger safety and passenger experience. In fact, the data that travels back and forth in the connected aviation ecosystem enables everything from catering to on-time departures to communicating critical safety information—and so much more. So how can airlines ensure that their airline messaging system is secure, effective, and reliable? And who in the organization is responsible for the system? IT? Flight Operations? Maintenance? Connected Aviation Today recently spoke with industry experts to find out more about the importance of today’s connected aviation messaging and the best strategies for determining which area of an airline should be responsible for messaging systems

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Spotlight

Grand Canyon Airlines

Grand Canyon Airlines is the world's most experienced air tour company. Since 1927, we have flown millions of visitors aboard our ultra-quiet de Havilland Twin Otter Vistaliners and Cessna Caravan aircraft. Unobstructed, panoramic views are the Vistaliner's signature trademark and what sets it apart from the competition.

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