Aviation Marketing: Budget Control is a New Survival Metric amid the Pandemic

Anusree Bhattacharya | October 13, 2021 | 156 views

Aviation Marketing: Budget Control is a New Survival Metric amid the Pandemic
Skift research shows that 90% of airline marketers have dropped their marketing budgets due to the pandemic. The pandemic brought massive changes in marketing. Due to this, CMOs navigated through restricted availability of resources and shifted airline companies’ guidelines for months.

CMOs find increasingly difficult to rely on conventional financial and managerial aspects like typical cost setting—the way profitability was being achieved, fuel consumption, accounting decision making, investments, manufacturing and more. Due to these challenges, airline brands are bound to sternly reevaluate their current and future marketing process to maintain a steady flow of income and increase ROI.

So, it’s quite possible that your marketing tactics also may have suffered due to the pandemic. Right? And now you must think, “How much should your budget be for marketing?”

It’s an important question. It’s because most aviation businesses do not have a considerable aviation marketing budget. The answer to your concern lies here, “spend the least amount that achieves your business objectives.”

A lot has transformed since the outbreak of the pandemic. Yet, there are novel opportunities in aviation marketing activities. So, let's take a closer look at some of the opportunities that might help control your aviation marketing budget.

Opportunity No.1: Invest in Paid Advertisements; they are cheap!

Paid advertisements are becoming cheaper. These are in higher demand when it comes to aviation marketing.

It makes sense because the way digital advertisements are making money is going to benefit marketers. First, the paid ads drive the cost per click (CPC), so investing here can increase the ROI. Second, as the pandemic forced companies to focus on all-digital processes, as it prompts the audience to spend more time online. Resultantly, traffic on the web is up, and there are lots of ads. It means ads are cheaper.

Even conversion rates are increasing now. It’s because the ads online are evolving at the same rate as it was before the pandemic. Therefore, you must take advantage of paid ads to start with controlling your aviation marketing costs.

Opportunity No. 2: Determine your Annual Customer Value

The key to having controlled aviation marketing costs is to have an average customer revenue. If you haven’t calculated yet, then you should begin with it. Begin tracking the effectiveness of your sales and marketing efforts. Once you begin with it, you will calculate how much money is spent on every customer or a new customer.

The other important aspect to consider is how wisely you spend the dollars in a limited budget. And that’s where a marketing plan comes into action.

A well-improvised marketing plan may include proper tactics, tools, and platforms. But to implement all these things effectively requires an adequate budget. However, how to use them requires a thorough analysis and experts’ experience. Usually, marketers make a mistake by spending too much on a single marketing tactic. And this results in a considerable loss.

So, to control your budget, be intelligent to concentrate on a selected marketing tool and platform. And then spend dollars on it. Tapping on this approach, you will create a cost-effective marketing plan, which will give better marketing results.

Besides, your customers might equally feel satisfied by getting worthwhile results. Well, in reality, it will be easy for you to determine the annual value of money spent on each customer.

Opportunity No. 3: Review Investment Plans

When looking at the aviation marketing budget, it’s advisable to review investment plans carefully. The investment plan is crucial when you need to control your aviation marketing. Having an in-depth knowledge of it can lead you to save big. Also, it might bring opportunities further for your airline business.

For example, in December 2019, JetBlue announced a marketing structural cost program. It aimed at producing $250-$300 million by 2020 through cost savings.  According to the company’s 2020 annual report, the program emphasizes these points:

Technical marketing operations
Planning, automation, and executing efficient activities online .(Like on a website, social media platforms, online campaigns, and more)
• Decreasing distribution costs
• Tax reformation

All these aspects demonstrate opportunities to propel business growth.

We are extremely excited about the potential for increased business demand with the costs and tax cut.

                                                                                      - Glen Hauenstein, President of Delta Airlines.

 
So, consider if you can reduce, delay and/or eliminate non-essential marketing tasks or not. Then, find opportunities to help you do a transition from costly, inefficient technological aspects to more cost-efficient technology, thus, driving more valuable results.

The bottom line is that you must understand where it makes sense to cut costs and where to make the proper investments because it's about bolstering your airline business. With the help of this, you can create value for customers, partners, and investors in no time.

Opportunity No. 4: Encourage Innovative Digital Engagement

Some of the top airlines like Delta Airlines and its marketing teams use innovative engagement methods through digitalization. Yes! After being hit by the deadly pandemic, Delta lost $60 million in cash each day. Delta CEO Ed Bastian revealed that Delta airlines reduced 80% of its operation.

“Delta will weather the storm by sticking to our shared values of honesty, persistence, and service to our customers and our communities. We encourage digitalization to the core. And that has helped our customers easy to connect us.”

- Delta CEO Ed Bastian

With this approach, Delta further forecasts its revenue to rise by 90% by the end of 2021.

So, you can see how investing in digital methods can help revenue rise without going out of budget or crossing the budget line.

When you introduce automation, AR, VR in your aviation marketing efforts, it will drive value from existing customers and engage potential customers. For example, you can create innovative videos for social media, visual online campaigns, presentations, and more.

Finally, remember to “Have Patience and Carry On”

It is critical to managing finance, especially in global disasters like coronavirus. However, today's marketing budget may seem exhausting when aviation businesses compete each day. But it is helpful at the end of the day!

Controlling your aviation marketing costs will lead you to increase your ROI. And this way, you will get valuable prospects, which is even more critical in the current scenario. Moving ahead with not-so-hard marketing budget control, you will require powerful leadership, top competency with courage and empathy, and the correct data, of course. So, having all these aspects and proactive measures in place, you will be able to outshine again.

So, which one of the opportunities are you going to implement first?

Frequently Asked Questions

How do airline businesses do marketing?

Marketing is the best practice to build trust among airline customers. The marketers offer rewards to customers so that they become loyal to an airline brand. They also run campaign activities, provide rich informational content, produce videos to educate and motivate customers. This is how engagement increases along with loyal numbers of customers.

What are the leading airline expenses?

The leading airline expenses are as follows:
  • The employment process expenses. These expenses are the most critical operational cost of an airline (33.5%).
  • Fuel expenses (19.6%).
  • Sales and marketing expenses. They are approximately 15.7% on the rise.

How do airlines control the marketing budget?

There are several ways the airline controls its marketing budget. A few of them are:
  • By conducting fuel-saving strategies
  • Operation procedure simplification
  • Introducing automation
  • Technology implementation

Spotlight

PPG Industries

We work every day to develop and deliver the paints, coatings and materials that our customers have trusted for more than 135 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $15.4 billion in 2018. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets.

OTHER ARTICLES
BUSINESS AVIATION

What 2019 Taught Us About the U.S. Airline Industry

Article | December 28, 2021

For U.S. airlines, the fourth earnings season is now complete. And as is customary these days, all players produced solid profits. Collectively, Delta, American, United, Southwest, Alaska, JetBlue, Hawaiian, Spirit, and Allegiant reached a double-digit operating margin, topping 10 percent on nearly $46 billion in revenues. For all of 2019, they earned 11 percent on $184 billion. The year before: 10 percent on $175 billion. No other country has an airline industry so stable and profitable. What were the highlights of the final quarter of the final year of the decade? Here’s a review:

Read More
BUSINESS AVIATION

What’s Interesting About 2019’s Busiest International Routes?

Article | August 26, 2021

Have you ever thought about which routes around the world see the most traffic? What would your guesses be? Every year, the organization OAG (Official Airline Guide) puts out a publication detailing the world’s busiest routes. Their 2019 report had some interesting findings. Here’s what it revealed.

Read More
BUSINESS AVIATION

Why The Airbus A220 Is The Plane Of The Future

Article | October 27, 2021

The Airbus A220 isn’t really a new aircraft. Bombardier first flew the CSeries in September 2013, with its entry into service in July 2016. And yet, the A220 seems to be answering problems that we’re not quite having yet. Airbus predicts a need for 7,000 A220s over the next two decades, and that’s probably not too overoptimistic. Here’s how the A220 is the plane of the future, today. The landscape of aviation is changing. In the past, airlines operated on hub and spoke models, passengers were happy to fit around schedules and the price of jet fuel was so low that efficiency wasn’t a huge consideration. Clearly, aviation today is very different.

Read More

Why Does Aegean Want To Buy Croatia Airlines?

Article | February 10, 2020

Croatia Airlines is on sale, and Aegean Airlines expressed an interest to buy it. Why did the Greek flag carrier do this, and what plans could it have for Croatia Airlines? For several years now, the government of Croatia has been trying to sell Croatia Airlines. The national airline is loss-making and has not launched a single new route in 2019.

Read More

Spotlight

PPG Industries

We work every day to develop and deliver the paints, coatings and materials that our customers have trusted for more than 135 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $15.4 billion in 2018. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets.

Related News

BUSINESS AVIATION

Private Jet Company Volato Strengthens Tech-Focus with CTO Hire

Volato | October 07, 2022

Volato, the most efficient way to experience a luxury private jet, today announced that Steve Drucker has joined the team as Chief Technology Officer. Since its inception, Volato has focused on delivering business model innovation through its successful fractional ownership and Stretch Jet Card programs and can now accelerate its tech innovation and product development for the industry with this new CTO hire. Steve Drucker brings to the company nearly three decades of experience building development teams as well as enterprise and consumer facing products. He was previously the Chief Information Officer and EVP of Software Engineering at a publicly listed company, project lead for www.wmata.com, and has authored over a dozen books about software development for Salesforce.com, Adobe, Intel, and others. Effective immediately, Steve will manage Volato's existing team of in-house developers. "There currently exists a tremendous gap in the requirements for aviation operational and customer focused software services, From the very beginning, Volato has been aware of this opportunity and knows how tech can be a disruptor in the industry. We have been carefully working towards closing the gap and Steve will be a critical part in the implementation of future plans. We are very excited to have him join our team to lead our technology efforts" Josh Newsteder, Director of Operations at Volato I am delighted to join the team at Volato and to once again work with past colleagues that I have long respected," commented Drucker. He continued, "I am impressed with the company's vision for the industry, their culture of innovation and the building of aviation solutions that put their fractional owners and passengers first. Volato operates one of the largest and most modern fleets of HondaJets in the world with 11 aircraft and 18 on order, and now offers fractional shares in a fleet of Gulfstream G280's. Other products include charter services, the Stretch Jet Card: the only in-fleet jet card that rewards flexibility, and Volato Aircraft Management Services with a focus on HondaJets and large cabin aircraft. With IS-BAO Stage 2 and ARGUS Platinum safety ratings and an accident-free history, Volato operates with the highest safety standards of any HondaJet operator. In addition, Volato offsets the CO2 on every gallon of fuel used by its fleet through its program with 4AIR and provides pilots with robust training and a balanced lifestyle. Volato is positioned to be an industry leader as it continues to develop the most innovative solutions in private aviation. About Volato: Volato is a full-service aviation company providing modern ways to enjoy luxury private jets through innovative, friendly, and sustainable solutions. Volato provides a fresh approach to fractional ownership, aircraft management, jet card and charter programs. Volato's fractional program uniquely offers flexible hours and a revenue share on every live mission for owners in a fleet of bespoke HondaJet Elites which are optimized for missions of up to four passengers, and Gulfstream G280's which are optimized for missions of up to ten passengers.

Read More

BUSINESS AVIATION

CEA signs first civil aviation purchase order at this year's CIIE

China Eastern Airlines Global | November 08, 2022

China Eastern Airlines (CEA) signed an engine maintenance contract with Pratt & Whitney on Nov. 5, the opening day of the fifth China International Import Expo (CIIE), which is the first civil aviation purchase order inked at this year's CIIE The contract is for the maintenance of CEA's V2500 engines of over 50 Airbus A320 aircraft, with an estimated contract value that accounts for over 50 percent of the total value of CEA's deals at the annual import-themed trade fair. CEA and Pratt & Whitney have cooperated with each other for over 20 years. Headquartered in CIIE's host city Shanghai, CEA participates in the world-class Expo for the fifth consecutive years as a core supporting enterprise, appointed air carrier, purchaser and service provider of CIIE. The company and well-known suppliers from the US, the UK, Germany, the Netherlands, Singapore and Hong Kong, etc., have signed 15 deals worth more than $1.6 billion covering new technologies and new services in aviation. Both CEA's total value of deals and transaction volume this year have surpassed those of last year. Attaching much importance to aviation supplies, CEA signed 6 deals with world-renowned aviation companies such as Rolls-Royce, Air France-KLM, Lufthansa Technik, Collins Aerospace and Satair. The six deals are worth nearly 90 percent of the total value of the 15 deals. The opportunities and platform created by the CIIE enable the CEA to further integrate itself with the innovative development pattern of the global aviation industry, deepen cooperation in and boost the steady development of industrial chains, and better serve the passengers, introduced an executive of CEA. CEA also aims to deepen mutually beneficial cooperative relations with world-leading enterprises such as Panasonic, GE, Pratt & Whitney and Honeywell at this year's CIIE, to contribute to global industrial recovery.

Read More

BUSINESS AVIATION

Garmin GI 275 receives STC for Dassault Aviation’s Falcon 7X

Garmin International | October 18, 2022

Garmin International, Inc., a unit of Garmin Ltd., today announced Supplemental Type Certification (STC) by the Federal Aviation Administration (FAA) for the GI 275 electronic flight instrument in the Dassault Falcon 7X business jet.As a replacement for the original secondary flight display (SFD), the primary GI 275 will integrate with the aircraft’s existing systems to be configured as an attitude-direction indicator (ADI) with synthetic vision technology (SVT™). Adding a second GI 275 to the copilot’s side will reduce the flight crew’s workload by providing multifunction display (MFD) capabilities. “We are delighted to collaborate with Dassault Aviation and bring the GI 275 to the Falcon cockpit,The popular GI 275 redefines the capabilities of a standby flight display, and we’re excited that almost 300 aircraft in the Falcon line globally will now have the opportunity to be retrofitted with this integrated and intuitive solution.” Carl Wolf, Garmin vice president of aviation sales and marketing Standby flight display Configured as an ADI, the primary GI 275 will display the Falcon’s flight path, in addition to attitude, heading, altitude, airspeed and vertical speed. Localizer, ILS and VOR approach cues will also be displayed. SVT overlays a rich, 3D topographic view of terrain, traffic, obstacles, airport signposts and more. The GI 275 flight instruments will integrate with the existing flight control, inertial navigation, air data and flight management systems offering more redundancy and options than the previous SFD. Backup GPS information can still be displayed on the MFD moving map in the event of a sensor failure. Adding a second display When configured as an MFD, the copilot’s GI 275 will serve multiple roles. Available pages include a dedicated course deviation indicator (CDI), horizontal situation indicator (HSI) and HSI with a moving map. Within the MFD configuration, the moving map can display terrain, obstacles, traffic, airspace information, airways and more. SafeTaxi® airport diagrams display runways, taxiways, fixed based operators (FBOs) and more relative to the aircraft’s location on the airport surface. The GI 275 also allows the crew to select airports and other points of interest on the map to see airspaces with ceilings and floors, frequencies, and airport hot spots with ease. Bluetooth functionality Transferring flight plan information from the Flight Management System (FMS) to an Electronic Flight Bag (EFB) is easier with the GI 275 thanks to its Bluetooth® functionality. The GI 275 can be easily connected via internal Bluetooth to provide unidirectional flight plan transfer from the FMS to Garmin Pilot™. Garmin Connext® and Database Concierge1 allow the GI 275 navigation databases to be loaded remotely via the internal 2.4Ghz Wi-Fi® from a tablet or smartphone. The GI 275 in Dassault Falcon 7X is available immediately and can be installed at several of the Dassault MROs around the United States. Downtimes for installation of the GI 275 are approximately one week as the installation is minimally invasive to the instrument panel. More Falcon models from Dassault Aviation and variants are expected to be added in the coming months. Garmin products and services have revolutionized flight and become essential to the lives of pilots and aircraft owners and operators around the world. A leading provider of solutions to general aviation, business aviation, rotorcraft, advanced air mobility, government and defense, and commercial air carrier customers, Garmin believes every day is an opportunity to innovate. Recipient of the prestigious Robert J. Collier Trophy for Garmin Autoland, Garmin developed the world’s first certified autonomous system that activates during an emergency to control and land an aircraft without human intervention. For more information, visit Garmin's virtual Newsroom, email our press team, connect with @garminaviation on social media, or follow our adventures at garmin.com/blog. About Garmin International, Inc. Garmin International, Inc. is a subsidiary of Garmin Ltd. (NYSE: GRMN). Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. Garmin, SafeTaxi and Connext are registered trademarks and SVT and Garmin Pilot are trademarks of Garmin Ltd. or its subsidiaries. The Bluetooth word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Garmin is under license. Wi-Fi is a registered trademark of the Wi-Fi Alliance.All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.

Read More

BUSINESS AVIATION

Private Jet Company Volato Strengthens Tech-Focus with CTO Hire

Volato | October 07, 2022

Volato, the most efficient way to experience a luxury private jet, today announced that Steve Drucker has joined the team as Chief Technology Officer. Since its inception, Volato has focused on delivering business model innovation through its successful fractional ownership and Stretch Jet Card programs and can now accelerate its tech innovation and product development for the industry with this new CTO hire. Steve Drucker brings to the company nearly three decades of experience building development teams as well as enterprise and consumer facing products. He was previously the Chief Information Officer and EVP of Software Engineering at a publicly listed company, project lead for www.wmata.com, and has authored over a dozen books about software development for Salesforce.com, Adobe, Intel, and others. Effective immediately, Steve will manage Volato's existing team of in-house developers. "There currently exists a tremendous gap in the requirements for aviation operational and customer focused software services, From the very beginning, Volato has been aware of this opportunity and knows how tech can be a disruptor in the industry. We have been carefully working towards closing the gap and Steve will be a critical part in the implementation of future plans. We are very excited to have him join our team to lead our technology efforts" Josh Newsteder, Director of Operations at Volato I am delighted to join the team at Volato and to once again work with past colleagues that I have long respected," commented Drucker. He continued, "I am impressed with the company's vision for the industry, their culture of innovation and the building of aviation solutions that put their fractional owners and passengers first. Volato operates one of the largest and most modern fleets of HondaJets in the world with 11 aircraft and 18 on order, and now offers fractional shares in a fleet of Gulfstream G280's. Other products include charter services, the Stretch Jet Card: the only in-fleet jet card that rewards flexibility, and Volato Aircraft Management Services with a focus on HondaJets and large cabin aircraft. With IS-BAO Stage 2 and ARGUS Platinum safety ratings and an accident-free history, Volato operates with the highest safety standards of any HondaJet operator. In addition, Volato offsets the CO2 on every gallon of fuel used by its fleet through its program with 4AIR and provides pilots with robust training and a balanced lifestyle. Volato is positioned to be an industry leader as it continues to develop the most innovative solutions in private aviation. About Volato: Volato is a full-service aviation company providing modern ways to enjoy luxury private jets through innovative, friendly, and sustainable solutions. Volato provides a fresh approach to fractional ownership, aircraft management, jet card and charter programs. Volato's fractional program uniquely offers flexible hours and a revenue share on every live mission for owners in a fleet of bespoke HondaJet Elites which are optimized for missions of up to four passengers, and Gulfstream G280's which are optimized for missions of up to ten passengers.

Read More

BUSINESS AVIATION

CEA signs first civil aviation purchase order at this year's CIIE

China Eastern Airlines Global | November 08, 2022

China Eastern Airlines (CEA) signed an engine maintenance contract with Pratt & Whitney on Nov. 5, the opening day of the fifth China International Import Expo (CIIE), which is the first civil aviation purchase order inked at this year's CIIE The contract is for the maintenance of CEA's V2500 engines of over 50 Airbus A320 aircraft, with an estimated contract value that accounts for over 50 percent of the total value of CEA's deals at the annual import-themed trade fair. CEA and Pratt & Whitney have cooperated with each other for over 20 years. Headquartered in CIIE's host city Shanghai, CEA participates in the world-class Expo for the fifth consecutive years as a core supporting enterprise, appointed air carrier, purchaser and service provider of CIIE. The company and well-known suppliers from the US, the UK, Germany, the Netherlands, Singapore and Hong Kong, etc., have signed 15 deals worth more than $1.6 billion covering new technologies and new services in aviation. Both CEA's total value of deals and transaction volume this year have surpassed those of last year. Attaching much importance to aviation supplies, CEA signed 6 deals with world-renowned aviation companies such as Rolls-Royce, Air France-KLM, Lufthansa Technik, Collins Aerospace and Satair. The six deals are worth nearly 90 percent of the total value of the 15 deals. The opportunities and platform created by the CIIE enable the CEA to further integrate itself with the innovative development pattern of the global aviation industry, deepen cooperation in and boost the steady development of industrial chains, and better serve the passengers, introduced an executive of CEA. CEA also aims to deepen mutually beneficial cooperative relations with world-leading enterprises such as Panasonic, GE, Pratt & Whitney and Honeywell at this year's CIIE, to contribute to global industrial recovery.

Read More

BUSINESS AVIATION

Garmin GI 275 receives STC for Dassault Aviation’s Falcon 7X

Garmin International | October 18, 2022

Garmin International, Inc., a unit of Garmin Ltd., today announced Supplemental Type Certification (STC) by the Federal Aviation Administration (FAA) for the GI 275 electronic flight instrument in the Dassault Falcon 7X business jet.As a replacement for the original secondary flight display (SFD), the primary GI 275 will integrate with the aircraft’s existing systems to be configured as an attitude-direction indicator (ADI) with synthetic vision technology (SVT™). Adding a second GI 275 to the copilot’s side will reduce the flight crew’s workload by providing multifunction display (MFD) capabilities. “We are delighted to collaborate with Dassault Aviation and bring the GI 275 to the Falcon cockpit,The popular GI 275 redefines the capabilities of a standby flight display, and we’re excited that almost 300 aircraft in the Falcon line globally will now have the opportunity to be retrofitted with this integrated and intuitive solution.” Carl Wolf, Garmin vice president of aviation sales and marketing Standby flight display Configured as an ADI, the primary GI 275 will display the Falcon’s flight path, in addition to attitude, heading, altitude, airspeed and vertical speed. Localizer, ILS and VOR approach cues will also be displayed. SVT overlays a rich, 3D topographic view of terrain, traffic, obstacles, airport signposts and more. The GI 275 flight instruments will integrate with the existing flight control, inertial navigation, air data and flight management systems offering more redundancy and options than the previous SFD. Backup GPS information can still be displayed on the MFD moving map in the event of a sensor failure. Adding a second display When configured as an MFD, the copilot’s GI 275 will serve multiple roles. Available pages include a dedicated course deviation indicator (CDI), horizontal situation indicator (HSI) and HSI with a moving map. Within the MFD configuration, the moving map can display terrain, obstacles, traffic, airspace information, airways and more. SafeTaxi® airport diagrams display runways, taxiways, fixed based operators (FBOs) and more relative to the aircraft’s location on the airport surface. The GI 275 also allows the crew to select airports and other points of interest on the map to see airspaces with ceilings and floors, frequencies, and airport hot spots with ease. Bluetooth functionality Transferring flight plan information from the Flight Management System (FMS) to an Electronic Flight Bag (EFB) is easier with the GI 275 thanks to its Bluetooth® functionality. The GI 275 can be easily connected via internal Bluetooth to provide unidirectional flight plan transfer from the FMS to Garmin Pilot™. Garmin Connext® and Database Concierge1 allow the GI 275 navigation databases to be loaded remotely via the internal 2.4Ghz Wi-Fi® from a tablet or smartphone. The GI 275 in Dassault Falcon 7X is available immediately and can be installed at several of the Dassault MROs around the United States. Downtimes for installation of the GI 275 are approximately one week as the installation is minimally invasive to the instrument panel. More Falcon models from Dassault Aviation and variants are expected to be added in the coming months. Garmin products and services have revolutionized flight and become essential to the lives of pilots and aircraft owners and operators around the world. A leading provider of solutions to general aviation, business aviation, rotorcraft, advanced air mobility, government and defense, and commercial air carrier customers, Garmin believes every day is an opportunity to innovate. Recipient of the prestigious Robert J. Collier Trophy for Garmin Autoland, Garmin developed the world’s first certified autonomous system that activates during an emergency to control and land an aircraft without human intervention. For more information, visit Garmin's virtual Newsroom, email our press team, connect with @garminaviation on social media, or follow our adventures at garmin.com/blog. About Garmin International, Inc. Garmin International, Inc. is a subsidiary of Garmin Ltd. (NYSE: GRMN). Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. Garmin, SafeTaxi and Connext are registered trademarks and SVT and Garmin Pilot are trademarks of Garmin Ltd. or its subsidiaries. The Bluetooth word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Garmin is under license. Wi-Fi is a registered trademark of the Wi-Fi Alliance.All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.

Read More

Events