Civil Aviation Min reviews Air India performance

Civil Aviation Minister Ashok Gajapathi Raju on Monday reviewed the overall performance of Air India and discussed ways to increase the market share as well as to reduce its losses.

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Everstring

EverString’s AI SaaS solution is designed for B2B sales and marketing professionals to drive pipeline growth, help close new customers, expand into new markets, prioritize accounts, and provide actionable insights – all without the need for an administrator. EverString is backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, IDG Ventures and Lakestar.

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Air Transport

5 Tech Strategies to Transform Aviation in the New Normal

Article | July 6, 2022

As 2021 is a few months away from its end and is the beginning of a new year, it is hopeful that it will bring more positiveness for airline businesses. But what the industry has ahead? How will the new landscape of technology strategies in airline businesses look? Or say, what will be the platforms for novel technology strategies in the aviation industry in the future? Let’s have a quick read in the next! What Airline Technology Strategies Will Look Like? As you know, the airline industry saw a lot of disruption in 2020. But the circumstance also paved the way for promising and powerful new technologies. Airline businesses are now turning the tech trends to their advantage. In this way, they can get a handful of opportunities to streamline operations. They could do this because the landscape of technologies is reshaping aviation. For example, IATA recently calculated that the airline's revenue worldwidewould be more than half of what it was in 2019. That means the industry will witness a massive change due to emerging tech stacks. Its rising importance is influencing market leaders to make more informed decisions today. This is why it is critical to imply technology strategies in your business. Thus, the focus is on the clients' strategic choices and investments. It will now depend on the implications of technology strategies. How will some of the applied proactive technologies in business processes look like in the new normal? This blog groups some of the newer technologies for the new normal in aviation. Explore them and take inspiration from the potential of technologies to revive your business and drive growth. 5 Tech Strategies to Reshape Airline Industry Machine Learning with AI Before the pandemic, the airline industry displayed an exceptional commitment to the potential of AI. Like, you must have seen the adoption of chatbots to communicate and other ways to improve operations. Now, the usage of AI is soared, and its application is more profitable than before. The platform analyses a faster deployment of millions of operational data. Mechanization Mechanization technology in the airline industry is gaining thrust. Due to the rapid developments and advancements, several airline businesses are implementing it. As tools are becoming smarter, businesses will soon have completely automated operations. Automation will ease all the workloads, reduce manual intervention and errors to a high accuracy rate. Real-Time Information Technology Real-time information technology is a significant technological aviation strategy. It has the potential of improving airlines’ operation efficiency with the help of customized software usage. Your business can drive growth by implementing custom software applications. But, as you know, to deliver customized and personalized solutions, it is essential to understand clients’ expectations and preferences. So, how is this technology going to take you through it? Let’s understand in the following ways: Personalized solution: Custom software applications are developed with the help of the updated information collected by knowing customer’s preferences. In this way, you can create personalized or customized solutions for your clients. Technical Excellence: Having an expert development team across all application stages is a plus in your business. The cutting-edge tools will benefit from fulfilling clients’ demands Higher business value realization: It's critical to properly align real-time information technology with your business processes. This will deliver solutions on time with the right approach to your client. This way, your business can generate higher value and build trust in long-term relationships with clients. Analytics Analytics is the most urgent technological need for airline businesses in the future. Aacquiringe accurate data, predicting losses, and evaluating clients’ needs will be the next transformational scenario in the airline industry. Implementing this technology will allow airlines to streamline their operations ahead of time. It will also help to take realistic measures to bring down losses that occurred due to the pandemic. Analytics are also effective in predicting and preparing for the results of business efforts. Data-backed analytics would provide insights to pinpoint geo-specific interventions to gain higher ROI. Agility The implementation of technology strategies has encouraged airline businesses to become agile. At the same time, some leading industry market players have now shifted their business to operate in agility. So, it's expected that this trend will continue beyond 2021. The aviation industry caters to a vast array of products and services. It works to deliver seamless operations and services. The adaptation of agility requires multiple systems to interact and exchange data. So, with the growing rate of partnerships, agility is the need of the hour. Today, in several airline businesses, teams work in separate locations. Being agile helps them to win adverse circumstances. It also builds the trust of audiences by keeping transparency in work and responding to queries faster. With this, the emerging technology is also expected to help track the progress of smaller efforts and proactively handle the metrics for projects coming in. In addition, the technology ensures that you can constantly inspect functions and deliver quality products or services. Lastly, since the budget is one of the top concerns of airline businesses, the development of agile technology strategies helps to keep a check on expenses. Therefore, by tracking the expenditure, it will be easier to plan future budgets adequately. Frequently Asked Questions What are other critical new technologies that will transform aviation? According to IATA’s report, the aviation industry will witness a drastic transformation. Some important new technologies such as cybersecurity, 3D printing in manufacturing, robotics, and biometrics will enter in the future. How has technology enhanced the aviation industry? Technology has enhanced aviation in manufacturing. New techniques have created new aircraft with improved fuel consumption and reduced environmental impact. In terms of operation, automation and AI are the new takeovers in aviation. Why is technological development important for aviation? Technological development is important to improve the efficiency of airline operations. The need for better connectivity, enhanced travel experience, reduced fuel costs, budget alignment, control over expenses has urged technology to step in. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are other critical new technologies that will transform aviation?", "acceptedAnswer": { "@type": "Answer", "text": "According to IATA’s report, the aviation industry will witness a drastic transformation. Some important new technologies such as cybersecurity, 3D printing in manufacturing, robotics, and biometrics will enter in the future." } },{ "@type": "Question", "name": "How has technology enhanced the aviation industry?", "acceptedAnswer": { "@type": "Answer", "text": "Technology has enhanced aviation in manufacturing. New techniques have created new aircraft with improved fuel consumption and reduced environmental impact. In terms of operation, automation and AI are the new takeovers in aviation." } },{ "@type": "Question", "name": "Why is technological development important for aviation?", "acceptedAnswer": { "@type": "Answer", "text": "Technological development is important to improve the efficiency of airline operations. The need for better connectivity, enhanced travel experience, reduced fuel costs, budget alignment, control over expenses has urged technology to step in." } }] }

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Business Aviation

A Stepwise Guide to Re-position your Airline Brand amid the Pandemic

Article | January 28, 2022

Hit by the impact of the COVID-19 slump, airline businesses are enduring a major crisis no matter how recognized they were before. The crisis has pushed airline businesses to re-look at how to manage and operate their operations. It even includes re-positioning in the airline industry’s competitive market landscape. In a time like this, you need to delve deep when you update your airline brand positioning strategy. Your marketing team will have to be versatile and adapt to a new set of planning strategies. They should be mindful of aspects to reduce risks and overcome challenges that the pandemic caused. It’s time to rise again through hindrances that affected your airline brand image to go down. Let’s throw some light on why brand positioning in marketing has become necessary now. Importance of Re-positioning of an Airline Brand Brand positioning in marketing is receiving snowballing attention in airline marketing today. Adopting versatile branding concepts creates optimism to provide value to products and services. And such concepts help products and services to perform well on various distribution channels. The values play an active role in brand positioning and so in re-positioning. Since customers’ activities have transformed in the new era of digitalization, deciding afresh on values will help you position your brand for the future. The branding must include a proper blend of physical and emotional values to make the brand both powerful and meaningful. When faced with challenges, it’s natural for even large airline businesses to become unrecognizable by customers. Thus, showcasing your brand as unique as possible becomes hard-hitting to differentiate from the competition. In that case, the idea of re-positioning requires consistent branding strategies. The strategies can help in many ways. A few of them are maintaining customer loyalty, encourage awareness, and showing customers your presence in the market. Therefore, to build deeper relationships with customers by re-positioning your airline brand, there are some important steps to follow. The stepwise guide will help in creating a competent brand positioning framework development. But remember, the framework should be defendable for growth. 6 Steps to Follow: Re-position your Airline Brand Determine your Values Start by considering the values that will represent your airline business brand. By finding the values, it will make you different from the rest of the competitors. Especially in a case where you are going for product marketing or service as an ordinary in the market or marketing it extraordinarily. Your aim gives you essential insight into what and how to go with the brand again in the new normal. Thus, try to analyze and research aspects of your competitors as well. We fight every day to stand out. We know our customers like to sound and feel authentic about brands. So, we believe that instead of building a complex picture of our airline brand (where no one will be able to understand), we prefer humanization. - Kevin Krone, the Vice President and Chief Marketing Officer of Southwest Airlines. In realizing this aspect, your marketing team can innovate by creating campaigns to improve brand image. Identify the Competitors Surrounding and Research After recognizing the brand values, it’s requisite to analyze competitors serving in the market as you. You can do it by performing competitor analysis. The analysis will help to decide how better you can do in creating your brand positioning strategy. To start with it, there are different methods for determining your competition. They are: Do a thorough competitor research You can take guidance from your sales team to study what and how competitors develop their distinctive ideas with sales. Then, identify them through in-depth market research on their tactics of positioning their brand. To conduct it, include the following points into your research: What are the services or products competitors do offer? What are the brand positioning strategies they are using to ensure success? What is the current position of their brand in the market? It will be easy for you to set your aim to re-position your airline brand by putting these considerations forefront. Take Feedbacks from customers Connect with your existing and potential customers. Try to know what services or products they are considering according to the present scenario. Use the power of social media Social media platforms like LinkedIn, Quora, Facebook, and other online forums offer interaction with consumers. You can ask questions about products and services. Use these forums to discover competitors in your role. Find your Brand’s Uniqueness Building a unique brand image (by keeping a similar aim as before) will make you different from the competitors in the airline industry. We are the same exact airline that we were before. We are not walking away from our DNA. - Kevin Krone Your well-researched step on competitors will help to learn about branding patterns in the new normal. In addition, by looking at their weaknesses and strengths, you might get a chance to know your strength. This aspect will make your brand unique. Develop a Re-positioning Statement Once you know your customers' thoughts, you need to develop a statement that portrays your message. If you aim to convey that your business offers the best services or products in the market during the current economic slump, then it’s imperative to keep a razor-sharp focus on a brand positioning strategy. For example, you can include your ROI data. Use it as a statement in online paid ads, social media platforms, campaigns, emails, and other marketing methods. By doing this, you will be able to grab your existing and potential customers’ attention. And see how potential ones become loyal towards your business in no time. There’s no definite way to re-position your existing airline brand in times of the pandemic. But there are some crucial ways to do it. The ways are customizing efforts enable significant chances to offer quality services and products to reach customers. Test your Re-positioning Statement—if it works! Once your re-positioning statement is formed, it’s time to test it. Try to do experiments with the help of feedback collection from customers. The feedbacks should cover if they are conveyed with the right message. Therefore, in this way, you can know whether your brand achieved its goal or not. As you invest effort and time into re-positioning your airline brand, it’s helpful to keep in mind the type of consumers, demographic segmentation, and verticals. These verticals provide a deep insight that content and its aim remain advantageous to your brand. Develop your Brand’s Reference Frame Your brand’s reference will be an accurate way for customers to perceive it in the right way. Having a genuine brand positioning framework today is vital for re-positioning. And with the help of an on-point brand development strategy, you can plan it extraordinarily. Once you have created the frame of your brand, it is advisable to keep a focus on reaching achievable goals. Successful Re-positioning Efforts Drives Growth As you are aware that a strong branding of an airline business makes all the difference when you enter the market, similarly, re-positioning also makes a difference when you have to outshine again amid challenges. So, having a definite approach will ensure success for your brand and drive growth amid the ongoing pandemic challenges. Frequently Asked Questions How can airline businesses improve their brand image? An airline business runs with a multitude of functionalities. Every function plays a responsible role in improving the brand image. Thus, some crucial ways are discussed below: Create the right message which should be synonymous with brand value or perspective Stay in contact with customers through various marketing ways Keep track of strategies and implementation Turn data into intelligence Keep an eagle eye on competitors and their activities Keep employees in the loop What are the best branding strategies for airline businesses? The best branding strategies for airline businesses are as follows: Cost control strategies Social media campaigns Creative advertisement Loyalty programs Use power of influencers { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How can airline businesses improve their brand image?", "acceptedAnswer": { "@type": "Answer", "text": "An airline business runs with a multitude of functionalities. Every function plays a responsible role in improving the brand image. Thus, some crucial ways are discussed below: Create the right message which should be synonymous with brand value or perspective Stay in contact with customers through various marketing ways Keep track of strategies and implementation Turn data into intelligence Keep an eagle eye on competitors and their activities Keep employees in the loop " } },{ "@type": "Question", "name": "What are the best branding strategies for airline businesses?", "acceptedAnswer": { "@type": "Answer", "text": "The best branding strategies for airline businesses are as follows: Cost control strategies Social media campaigns Creative advertisement Loyalty programs Use power of influencers" } }] }

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Business Aviation

What’s Next for Business Aviation with the Ongoing COVID-19

Article | January 7, 2022

The COVID-19 effect has been tendered on business aviation than commercial aviation. However, it is the operations that reported a surge in demand for business aviation. The demand has been witnessed from new businesses and and those who revamped their operations amid travel restrictions. In 2020, the airline industry experienced a heavy loss of worth USD252 billion, reports IATA. The industry players were at risk, which included accounting with direct economic destruction. Prompted by other risks factors such as restrictions on movements, especially travel limitations due to COVID-19, there is a serious need for the industry to access its operations competently. So here are two crucial questions that took the heat. First, how is the industry going to manage economic uncertainties, travel restrictions, and market instability? And second, how may these affect aviation business conclusions in the coming years? Such considerations may include some crucial aspects. They are changes in valuation methods, revision of future investments with existing liabilities, re-assessment of forecasted fuel consumption, revision of manufacturing, marketing, and others. This blog is aimed at capturing the impact of COVID-19. And how business aviation can proceed to bridge gaps across multiple travel restrictions, both during and after the COVID-19 crisis. To delve into detail, let's go further. The Level of Airline Business Drop and Recovery Globally, the aviation businesses were severely harmed by 80% in 2020. The industry players found it extremely complex to navigate the commitments. Also, their work with collaborations is slated for the same year. Customers seemed uninterested in discussing new business acquisitions due to COVID travel restrictions on business. However, some operators preyed on lower prices and increased demand for aviation services and products. These were mainly in the manufacturing and marketing fields. The reason is some corporate clients easily adapted to the emergence of digital platforms. They switched to zoom calls to replace personal contacts and connections. Michael Walsh, CEO of Aer Mobi, says, “OEMs have now announced a major drop in production capacity. Potential buyers could be from booming sectors financial services and online sales as they may seek to purchase high-profit products. These will be only a few brilliant spots for new aircraft purchases for OEMs.” On the same note, Shaun Quigley, Managing Director, Volantair Air Charter, says “In the time of crisis, the ability is to “pull one’s head in." This is what will happen at least until the final quarter of 2021.” Business aviation in 2021 will hover around 25% to 30% globally, says Jose Rego, Senior Director – Market Intelligence and Strategy, Embraer Executive Jets. The rebound will be sluggish until 2025. While the travel businesses' situation in the pandemic is not up to mark, its believed that digital transformation is viable to conduct airline operations. Such transformation will drive sales eventually following the rise of trending technologies simultaneously. Aviation Business by 2030 A major transformation is promised by an array of powerful new technologies and corporate clients’ pressure. The industry plays that turn this trend to their advantage have the opportunity to redefine, restructure, reform, and reshape their business amid air travel restrictions. So how will the key players of the aviation sector take their businesses forward by 2025 and beyond? Here is the outline of vital forces that the sector will see transforming. Robotics Maintenance Currently, airline operations maintenance accounts for approximately 20% of the operating costs. However, as the pandemic happened, market players and novel inventions are placing big hopes on the intelligent automation of maintenance. For example, Airbus uses two seven-axis robots on the new fourth A320 line in Hamburg to conduct 80% of their business operations, thus improving functional aspects for employees. Intelligent automation is fueled by terabytes of data. The data could be stored and used by businesses to manage operations easily. The addition of robotics and AI in aviation has increased the digitalization shift landscape for established players. From automatic scanning, data mining to improved diagnostics, robotics has a significant role in the future of aviation operations and maintenance. Use of Alternative Sources of Energy The shifting of environmental sentiments has made the aviation industry include greenhouse gases, electrofuels, hydrogen, and even batteries. The industry has set a target of cutting down high energy emitter fuels by half by 2030. Companies like Airbus have impressive plans to develop hydrogen planes in the next 15 years. Even for eleven years, SkyNRG has been known for supplying "advanced waste" biofuels to airlines. These fuels are recycled from industrial waste, cooking oil, agricultural and forestry residues. New technologies from engineering and manufacturing of aerodynamic are going to play a significant role in upcoming airline trends like specialized and improved designs and the use of carbon-efficient biofuels and electric In this case, the International Council on Clean Transportation (ICCT) research found out that around 5.5% of aviation fuel could come from sustainable origins by 2030. Basically, it would be primarily from advanced waste biofuels. Aviation Business: Witnessing Some Hope There is an anticipation that the established aviation businesses will pick up their pace by 2022 amid COVID 19 restrictions. Interestingly, there has been a pick up in air travel (essential air travel) in a specific part of the world. However, in some Asian countries, travel activity is estimated to be less than 40%. But the travel demand is expected to be higher in the years ahead. Aviation business operators expect expanded business with new criteria of sales—digital. They might witness growth due to new prospect acquisitions that have adopted the digital workforce. The businesses expect green shoots of growth in the travel industry. Especially from business travel classes as these are seeking to experience fly again. Business aviation traffic in 2021 highlighted the growing interest from buyers. On this, Jose Rego, Senior Director – Market Intelligence and Strategy, Embraer Executive Jets elaborates, “There may be a peripheral surge in demand from first-time buyers; I expect this to affect fractional sales initially.” Therefore, now IATA estimates that governments globally will provide $160 billion in support, loans, and tax breaks so that airline businesses can cover current costs. Safety is Priority, so is Business The aviation industry acclaims that business aviation might be on track sooner. In this context, the presence of a qualified team and fast-track applications, software, and platforms could help operators to function in a safe and well-maintained way. As the aviation industry continues to plan new air travel rules (essential), aviation business is at an optimum point. Its crucial role in supplies, sales, business development, and essential air travel services has redefined the face of business. Thus, in this way aviation business has paved the way to make a strong comeback in the coming years. Frequently Asked Questions What can future measures due to the pandemic suggest for the aviation industry? Airline businesses must have a robust plan which establishes the core of business aviation. The future is for market leaders. How they will manage roles and responsibilities responding to the crisis. Finally, national authorities will have a crucial role in stimulating demand and fostering the rapid recovery of the airport business. Restoring consumer confidence will be an essential part of this effort. What is the COVID-19 advice for the aviation industry? The global market leaders are actively managing the impact of COVID-19 to ensure aviation safety and to support the industry’s return to normal safety assurance activities. They have put efforts on surveillance approach on every business operation to increase accuracy by introducing technologies. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What can future measures due to the pandemic suggest for the aviation industry?", "acceptedAnswer": { "@type": "Answer", "text": "Airline businesses must have a robust plan which establishes the core of business aviation. The future is for market leaders. How they will manage roles and responsibilities responding to the crisis. Finally, national authorities will have a crucial role in stimulating demand and fostering the rapid recovery of the airport business. Restoring consumer confidence will be an essential part of this effort." } },{ "@type": "Question", "name": "What is the COVID-19 advice for the aviation industry?", "acceptedAnswer": { "@type": "Answer", "text": "The global market leaders are actively managing the impact of COVID-19 to ensure aviation safety and to support the industry’s return to normal safety assurance activities. They have put efforts on surveillance approach on every business operation to increase accuracy by introducing technologies." } }] }

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Business Aviation

Airline Marketing: Evolving Through COVID-19 Impact & Rebuilding Future

Article | August 31, 2021

The unprecedented wave of Covid 19 created significant turbulence in the aviation industry that made the industry face daunting new challenges. However, as airlines continue to respond to the challenges, the marketers remain focused on paving the way for quick recovery. Whereas, aviation experts admitted that this black swan event impacted the airline industry roughly. The impact of COVID-19 on airlines was forced to face bankruptcy, destruction of financial packages, and complete changes in the airline industry in terms of security. Therefore, while keeping the fact that COVID-19 will have longer-term repercussions, it’s imperative the airline industry would quickly reduce the impact on its stakeholders and operations. And for this, airlines need to go beyond conventional thinking and come forward in using technology to dig in for the long haul. Airline Industry: Riddled with Challenges Amid COVID-19 Given the airline market behavior during the Covid-19 crisis, it has many opportunities to target different marketing segments through direct and indirect channels. However, some complexities that challenged building an effective marketing strategy were: Drop-in Revenues According to KPMG, commercial revenue has been a rich source of income in airline businesses; it contributed more than 50% of inclusive revenues in the airline industry. However, a large share of revenue is generated by marketing which has completely dried up with minimum footfalls. Reduced economic growth, absence of remote work arrangements, and loss of operational models have been some of the fallen parts of the airline industry to deal with this new reality. IATA, at first, stated that airline revenues could fall by $314 billion in 2020 owing to COVID-19, which is a fall of 55% compared to 2019. However, further analysis revealed that it fell $419 billion more in the same year. Also, the second quarter of 2020 saw a nearby decline to $43.5 billion in revenues compared to the projected baseline, a reduction of more than 1%. Impact on Future Investments The impact of COVID-19 on airlines was much on the plan for future investments and asset building. These areas posed significant challenges for airline businesses and investors to monetize assets or repurpose them to create shareholder value. In other ways, competition from newer asset-light businesses also posed an additional challenge on asset building and profitability. How has Airline Industry Retorted to the Pandemic? Most businesses have reduced all new investments, freezing shares, maintenance, and partnership costs. These have been the extreme response expected in the war—COVID-19, which is even gimmer than war. But, despite all the impact of COVID-19 on airlines, airlines have responded with alacrity. The crisis made them stand by quickly developing new business processes and operations, research models. In a longer time, changes in the airline industry weren’t so significant. Airlines are also witnessing a radical shift in their development priorities and unique opportunities to conduct research. The desire to provide additional pressure on revenue management systems to predict demand more accurately has also been the core force of development. Let’s understand more under the following points: Technology Makeover In a progressively evolving digital-only landscape, the technology carries more value if used well. Investing in the right tools and technology can help monetize assets better and significantly improve operating efficiency and customer experience. Refocus on Cost-line Innovations in marketing strategies, technology can suggestively change the cost of providing services for both airlines and airports. It can help give more pressure on both affordability and profitability. This area of transformation can stimulate significant savings in operating costs and could become the norm for the best performance of marketing. Innovate COVID-19 has spawned the best inventions and innovations. The value of data and technology that you have access to today cannot be overstated. Yet, the aviation industry has shown the resilience to come back stronger and smarter. Therefore, there is a necessity for a thoughtful, analytical, and consistent approach to reforms to help the industry function at a newer and higher altitude and redefine its new normal. The changing geopolitical marketing scenario and impending operational shifts globally demand a swift and nimble approach. Advantageous changes in airline industrial policy in COVID-19 will be required to feat the opportunity, with accrete marketing strategic gains and create a better future. In a nutshell, airlines had to reinvent how they looked at bookings, employee management, and revenue management, as the previous curves were no longer relevant, and the training data used for machine learning algorithms were no longer valid. Now, airline businesses are exploring novel ways to shorten the old methods used in forecasting, pick up on trends more quickly, and incorporate demand adjustments made by manual revenue management users. Finally, the writing is evident on the wall—as airline stocks continue to falter (by 16 to 20%), the industry needs to go beyond conventional thinking and use technology to dig in for the long haul. Airline Marketing: Path to Recovery with 3 Important Tech-Strategies Inclusion of Advanced Analytics In the next five years, airline businesses will proceed to develop their ability to install advanced analytics. Although the industry has been using advanced data and analytics, there are expectations that marketing leaders will expand the entire value chain of analytics more progressively. Data-backed analytics will render insights to pinpoint geo-specific interventions for maximum ROI. While traditional sources of competitive advantage for airlines such as products, networks, technology will continue to gain importance, it is believed that increased usage of data science and advanced analytics will help the industry to augment these sources to deliver notable performance improvement. Rapid Adoption of Data Science The aviation industry is part of the change, too, in terms of technology development. Airline Technologies in Covid is radically varying the way businesses connect with their customers. The data required is allowing businesses to take informed steps towards operational efficiency. While embracing new technologies, changes in the airline industry are witnessing the addition of artificial intelligence (AI) to the maximum so that businesses can operate in the post-COVID-19 scenario. Control of Digital Solutions As airline market behavior during the Covid-19 crisis has incurred changes in the airline industry, the control of digital solutions has come to the rescue. The solutions are in need to shift resources and efficiently scale to maintain operations. Digital tools can help with a wide range of business efficiency, sales and revenue management, marketing, and network planning. Opportunities to Reimagine in Post COVID-19 Era Here are the significant ways in which it could be done. Operating Model Airlines today need a data-driven operating model with a mindset that pushes accountability across each touchpoint in the business journey. Marketing teams should be organized around journey stages keeping technological aspects on board. The operating model should be accompanied by KPIs that should be measured across the customer journey and regularly shared with every team member. Digital Transformation The airline industry could consider stepping up IT, digital, and automation investment now. The crucial strategies for digital transformation are driving data-driven platforms and personalization. Tracking business interaction at every touchpoint with the brands and their products enables better predictive analytics. This means integrating digital solutions with enterprise systems and making the data available at the point-of-sale for sales associates to view, interpret and recommend products accordingly will enhance the convenience of operations. In the case of point, airlines businesses can respond to the faster recovery of short-haul flights by investing in direct sales, owning the customer relationship. Also, relationships with IT and its providers could be re-considered and explore from a technologically perspective. Beyond this, other initiatives which involve efforts like using data in smarter ways to enhance decision making, requiring some investment to yield significant payoffs, are in the line of digital investments. Virtual Reality Gone are the days with COVID-19, when customers were physically involved in the airline business and running it successfully. Unfortunately, the panic of the pandemic is here to stay as a part of our life. So, companies will need to think out of the box. Several tools are available in the market today to avoid physical interactions. Brands have introduced their own ‘Virtual test and try’ tools for marketing and sales purposes. For instance, Guerlain invested in gamification and launched a mobile game called ‘WeChat’ to promote its sales deck. Similarly, to enhance the operational desk, Lancôme introduced ‘Virtual Mirror’ - an augmented reality virtual makeover app.12 ‘Modiface’- a Canadian AR and AI company, was purchased. Its product performs virtual try-on simulations and is enabled to support live video for all airline operations. So, the crisis and issues the airline industry facing in the Covid‑19 on revenue generation will still be intensely felt in 2021-2022, as it was earlier. But it is expected that the coming quarter of 2021 will show improvements compared to the previous. This means the industry, which was moving from a decline of 7% in the first quarter of 2021, will see a decline of 35.2% in the fourth quarter compared to the projected baseline. How to Plan a Marketing Strategy for your Airline Company? Being in the market already, you can understand where the roots of a marketing campaign come from. Nearly all the airline businesses arise their marketing activities from their vital target group or according to the demand to promote a new product. There is no solitary way to create a marketing campaign because it involves many company-specific details. Here, you will need to understand how you can stay ahead of your competitors in the marketing field to yield revenue. Here is a brief sum-up of some valuable points that can help you. Stick with your Customer Segment: Business or corporate travelers differ in their travel behavior and priorities. So, while you run a marketing campaign, it should highlight this factor as a prime concern. Focus on the Product you will Market: This point covers that you need to consider that all the product dimensions (digital, physical, service) to market should consider on parameters like how do you want it to market, what are your secondary aims, and how can you benefit from customer actions. Foster Interaction: So, try to keep as much interaction with your customers as possible. It does help to build loyalty, establish relations with your brand, and source valuable data about your customers. By doing this, you will be able to create a personalized experience for them in the future. Be loyal: As long as you are not an ultra-low-cost airline operator, you will perhaps have to reward the loyalty your frequent customers give you. Special offers, discounts, and loyalty programs make your brand a company to stick with forever. Keep an Eye on Competitors: As the airline market has high competition and competitors, your team creating a marketing strategy must include two key elements: your market position and your competitors. And the last, you must maintain a balance between competition and customer loyalty at any cost. Frequently Asked Questions What are the top three issues the airline industry is facing in the Covid‑19? Although the airline industry faced several challenges, the worse challenges were: Sluggishness in travel/travel bans Loss of revenue Data loss Which airlines have been most affected by coronavirus? The list of airlines worst affected by covid-19 goes as: China Southern Hainan Airlines Singapore airlines Japan airlines Korean Air & Asiana Middle Asia British Airways United Airlines What is the future of the aviation industry after covid-19? From the perspective of the COVID-19 scenario, the aviation industry needs to pick itself up and begin rebuilding. From hygiene and health standards to aircraft data management to monitor an aircraft’s components and onboard equipment can transform airline operations. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the top three issues the airline industry is facing in the Covid 19?", "acceptedAnswer": { "@type": "Answer", "text": "Although the airline industry faced several challenges, the worse challenges were: Sluggishness in travel/travel bans Loss of revenue Data loss" } },{ "@type": "Question", "name": "Which airlines have been most affected by coronavirus?", "acceptedAnswer": { "@type": "Answer", "text": "The list of airlines worst affected by covid-19 goes as: China Southern Hainan Airlines Singapore airlines Japan airlines Korean Air & Asiana Middle Asia British Airways United Airlines" } },{ "@type": "Question", "name": "What is the future of the aviation industry after covid-19?", "acceptedAnswer": { "@type": "Answer", "text": "From the perspective of the COVID-19 scenario, the aviation industry needs to pick itself up and begin rebuilding. From hygiene and health standards to aircraft data management to monitor an aircraft’s components and onboard equipment can transform airline operations." } }] }

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Spotlight

Everstring

EverString’s AI SaaS solution is designed for B2B sales and marketing professionals to drive pipeline growth, help close new customers, expand into new markets, prioritize accounts, and provide actionable insights – all without the need for an administrator. EverString is backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, IDG Ventures and Lakestar.

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Air Transport

Air Partner Launches New Platinum Jubilee Package with Rosewood London

Air Partner | March 24, 2022

Air Partner, the leading global aviation services group, today announces the launch of an exclusive package in celebration of the Platinum Jubilee with Rosewood London, offering citizens of the world the opportunity to attend a once-in-a-lifetime event and experience a remarkable moment in history. Expanding upon their role as the official Private Jet and Travel Partner of the Platinum Jubilee Pageant, travelers can book the package and enjoy the most excellent accommodations and more in London. Given the nature and demand surrounding this global affair, only 25 packages are available for purchase. "We are elated and honored to partner with Rosewood London to launch this extraordinary package which provides our customers with an opportunity to experience a truly once-in-a-lifetime event. At our core, we consistently strive to provide our customers with exceptional value through key partnerships and experiences to offer something they would not otherwise have access to, and this new package achieves just that." Mark Briffa, Chief Executive Officer of Air Partner Along with round-trip, world-class, private charter from the U.S., the offer includes: Special invitation to be a guest of Air Partner with exclusive invitation-only opportunities across the Platinum Jubilee weekend, including hospitality and a champagne reception; Luxurious accommodations in the spacious Grand Premier Suite or Executive King Room at Rosewood London, one of the UK's finest hotels; Deluxe in-flight experience, inclusive of a curated dining menu, with festive arrangements available from champagne, tea and biscuits, hors d'oeuvre, charcuterie board, and more; Exclusive access to a globally acclaimed concierge service, providing support booking transfers, hotels, restaurants, European & UK trips, and events, as well as a tailor-made London City Guide; In January 2022, Air Partner was announced as the Preferred Private Jet/Travel Partner supporting the Platinum Jubilee Pageant, which will take place on Sunday, 5th June 2022 to celebrate The Queen's 70-year reign. To celebrate the anniversary, events and initiatives will take place throughout the year, culminating in a four day UK bank holiday weekend from Thursday 2nd to Sunday 5th June. The four days of celebrations will include public events and community activities, as well as national moments of reflection on The Queen's 70 years of service. Pricing for the Platinum Jubilee Package begins at $175,000, inclusive of accommodations, roundtrip, private charter, and special inclusions. Given only 25 packages are available for purchase, the offer is subject to availability. Terms and conditions apply. Accommodation is fully pre-payable and non-refundable. About Air Partner Founded in 1961, Air Partner is a global aviation services group providing aircraft charter and aviation safety & security solutions to industry, commerce, governments, and private individuals, across civil and military organizations. The Group has two divisions: Air Partner Charter, comprising Group Charter, Private Jets, Freight and Specialized Services; and Air Partner Safety & Security, which comprises aviation safety & security training, research and consulting services from Baines Simmons and Redline Assured Security. Group Charter charters large airliners to move groups of any size. Private Jets offers the Company's unique pre-paid JetCard scheme and on-demand charter for up to 19 people. Freight charters aircraft of every size to fly almost any cargo anywhere, at any time. Specialized Services comprises Air Partner's other aviation services that complement its Charter business: Remarketing, ACMI, scheduled group travel, corporate shuttles, tour operations, air evacuation and flight operations. Air Partner has 17 locations globally, with its US headquarters located in Fort Lauderdale, and its global headquarters alongside Gatwick airport in the UK. The group employs around 450 aviation professionals globally and operates 24/7. Air Partner is listed on the London Stock Exchange (AIR) and is the only publicly listed air charter broker and aviation safety & security consultancy. It is ISO 9001:2015 compliant for commercial airline and private jet solutions worldwide.

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Metron Aviation enters into contract with the Dominican Republic

Metron Aviation | September 29, 2021

Metron Aviation entered into a contract for the air traffic flow management system with the Dominican Institute of Civil Aviation (IDAC) of the Dominican Republic. IDAC chose Metron Aviation because its Harmony Air Traffic Flow Management (ATFM) system proactively and collaboratively manages demand to minimize delays. Additionally, it maximizes airport and airspace performance, reduces CO 2 emissions, and enables aircraft operators to manage their business needs while meeting IDAC ATFM requirements. The Harmony system of collaborative tools for decision-making and balancing of demand and capacity will provide IDAC and its stakeholders with shared situational knowledge and predictability of operations. These capabilities are delivered through the Harmony system's cloud-based Software as a Service (SaaS) model. This is an important step in the provision and development of ATFM services in the Caribbean and Latin America region. The Dominican Republic has achieved another milestone in the strategic management of air traffic, The Dominican Institute of Civil Aviation, through the Directorate of Air Navigation, will take advantage of the experience in the software development of the Harmony ATFM system of Metron Aviation, a leader in the aviation industry. - Roosevelt A. Peña Méndez, IDAC's ATFM Project Manager. It is a great opportunity to work with a leader in advancing air traffic flow management in the Caribbean and Latin America regions. Offering Harmony as a cloud solution is another milestone in Metron Aviation's ability to deploy ATFM capabilities to new customers quickly and at a fraction of the cost of traditional on-site deployment. - Chris Jordan , president of Metron Aviation. About Metron Aviation Metron Aviation is the industry's most trusted and verified innovator in air traffic management (ATM). Metron Aviation, an Airbus subsidiary, has long been known for developing ATM and Air Traffic Flow Management (ATFM) solutions for the aviation industry around the world. By working with all stakeholders in the field of air traffic management - air navigation service providers, airlines, airports, civil aviation authorities and other influencers - Metron Aviation understands what is at the heart of related issues. with aviation and can tackle even the most complex challenges in air traffic management.

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By 2036, Civil Aviation will Need More than 600,000 Pilots

Novinite | February 14, 2018

Air traffic growth will force airlines worldwide to appoint more than 600,000 pilots by 2036. However, this emerges as a challenge in terms of ageing of the population, the International Civil Aviation Organization (IAEA) said. The number of passenger flights and passengers doubles every 15 years, but the workforce in the sector is shrinking, said Secretary-General of the organization, Fan Liu, speaking to the International Relations Council in Montreal, Canada. She highlighted the inevitable ageing of the population, the decline in birth rates and other factors such as the fact that future talents are attracted by high-tech sectors. All this means that civil aviation needs to make more efforts to attract and retain the skilled workers they need in the coming decades, Mrs Liu warned. The IAEA, a UN agency, believes that by 2036 at least 620,000 pilots will be needed to fly aeroplanes with or with more than 100 seats worldwide.

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Air Transport

Air Partner Launches New Platinum Jubilee Package with Rosewood London

Air Partner | March 24, 2022

Air Partner, the leading global aviation services group, today announces the launch of an exclusive package in celebration of the Platinum Jubilee with Rosewood London, offering citizens of the world the opportunity to attend a once-in-a-lifetime event and experience a remarkable moment in history. Expanding upon their role as the official Private Jet and Travel Partner of the Platinum Jubilee Pageant, travelers can book the package and enjoy the most excellent accommodations and more in London. Given the nature and demand surrounding this global affair, only 25 packages are available for purchase. "We are elated and honored to partner with Rosewood London to launch this extraordinary package which provides our customers with an opportunity to experience a truly once-in-a-lifetime event. At our core, we consistently strive to provide our customers with exceptional value through key partnerships and experiences to offer something they would not otherwise have access to, and this new package achieves just that." Mark Briffa, Chief Executive Officer of Air Partner Along with round-trip, world-class, private charter from the U.S., the offer includes: Special invitation to be a guest of Air Partner with exclusive invitation-only opportunities across the Platinum Jubilee weekend, including hospitality and a champagne reception; Luxurious accommodations in the spacious Grand Premier Suite or Executive King Room at Rosewood London, one of the UK's finest hotels; Deluxe in-flight experience, inclusive of a curated dining menu, with festive arrangements available from champagne, tea and biscuits, hors d'oeuvre, charcuterie board, and more; Exclusive access to a globally acclaimed concierge service, providing support booking transfers, hotels, restaurants, European & UK trips, and events, as well as a tailor-made London City Guide; In January 2022, Air Partner was announced as the Preferred Private Jet/Travel Partner supporting the Platinum Jubilee Pageant, which will take place on Sunday, 5th June 2022 to celebrate The Queen's 70-year reign. To celebrate the anniversary, events and initiatives will take place throughout the year, culminating in a four day UK bank holiday weekend from Thursday 2nd to Sunday 5th June. The four days of celebrations will include public events and community activities, as well as national moments of reflection on The Queen's 70 years of service. Pricing for the Platinum Jubilee Package begins at $175,000, inclusive of accommodations, roundtrip, private charter, and special inclusions. Given only 25 packages are available for purchase, the offer is subject to availability. Terms and conditions apply. Accommodation is fully pre-payable and non-refundable. About Air Partner Founded in 1961, Air Partner is a global aviation services group providing aircraft charter and aviation safety & security solutions to industry, commerce, governments, and private individuals, across civil and military organizations. The Group has two divisions: Air Partner Charter, comprising Group Charter, Private Jets, Freight and Specialized Services; and Air Partner Safety & Security, which comprises aviation safety & security training, research and consulting services from Baines Simmons and Redline Assured Security. Group Charter charters large airliners to move groups of any size. Private Jets offers the Company's unique pre-paid JetCard scheme and on-demand charter for up to 19 people. Freight charters aircraft of every size to fly almost any cargo anywhere, at any time. Specialized Services comprises Air Partner's other aviation services that complement its Charter business: Remarketing, ACMI, scheduled group travel, corporate shuttles, tour operations, air evacuation and flight operations. Air Partner has 17 locations globally, with its US headquarters located in Fort Lauderdale, and its global headquarters alongside Gatwick airport in the UK. The group employs around 450 aviation professionals globally and operates 24/7. Air Partner is listed on the London Stock Exchange (AIR) and is the only publicly listed air charter broker and aviation safety & security consultancy. It is ISO 9001:2015 compliant for commercial airline and private jet solutions worldwide.

Read More

Metron Aviation enters into contract with the Dominican Republic

Metron Aviation | September 29, 2021

Metron Aviation entered into a contract for the air traffic flow management system with the Dominican Institute of Civil Aviation (IDAC) of the Dominican Republic. IDAC chose Metron Aviation because its Harmony Air Traffic Flow Management (ATFM) system proactively and collaboratively manages demand to minimize delays. Additionally, it maximizes airport and airspace performance, reduces CO 2 emissions, and enables aircraft operators to manage their business needs while meeting IDAC ATFM requirements. The Harmony system of collaborative tools for decision-making and balancing of demand and capacity will provide IDAC and its stakeholders with shared situational knowledge and predictability of operations. These capabilities are delivered through the Harmony system's cloud-based Software as a Service (SaaS) model. This is an important step in the provision and development of ATFM services in the Caribbean and Latin America region. The Dominican Republic has achieved another milestone in the strategic management of air traffic, The Dominican Institute of Civil Aviation, through the Directorate of Air Navigation, will take advantage of the experience in the software development of the Harmony ATFM system of Metron Aviation, a leader in the aviation industry. - Roosevelt A. Peña Méndez, IDAC's ATFM Project Manager. It is a great opportunity to work with a leader in advancing air traffic flow management in the Caribbean and Latin America regions. Offering Harmony as a cloud solution is another milestone in Metron Aviation's ability to deploy ATFM capabilities to new customers quickly and at a fraction of the cost of traditional on-site deployment. - Chris Jordan , president of Metron Aviation. About Metron Aviation Metron Aviation is the industry's most trusted and verified innovator in air traffic management (ATM). Metron Aviation, an Airbus subsidiary, has long been known for developing ATM and Air Traffic Flow Management (ATFM) solutions for the aviation industry around the world. By working with all stakeholders in the field of air traffic management - air navigation service providers, airlines, airports, civil aviation authorities and other influencers - Metron Aviation understands what is at the heart of related issues. with aviation and can tackle even the most complex challenges in air traffic management.

Read More

By 2036, Civil Aviation will Need More than 600,000 Pilots

Novinite | February 14, 2018

Air traffic growth will force airlines worldwide to appoint more than 600,000 pilots by 2036. However, this emerges as a challenge in terms of ageing of the population, the International Civil Aviation Organization (IAEA) said. The number of passenger flights and passengers doubles every 15 years, but the workforce in the sector is shrinking, said Secretary-General of the organization, Fan Liu, speaking to the International Relations Council in Montreal, Canada. She highlighted the inevitable ageing of the population, the decline in birth rates and other factors such as the fact that future talents are attracted by high-tech sectors. All this means that civil aviation needs to make more efforts to attract and retain the skilled workers they need in the coming decades, Mrs Liu warned. The IAEA, a UN agency, believes that by 2036 at least 620,000 pilots will be needed to fly aeroplanes with or with more than 100 seats worldwide.

Read More

Events