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Could Scrapping In Flight Magazines Cut Aviation Emissions?

Now, more than ever, we are seeing the aviation industry place a particular focus on its carbon footprint. In fact, it is responsible for around 2% of global emissions. While airlines are trying to cut their CO2 emissions, Simple Flying explores a simple idea that could be an easy win.

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Aviation Technology

The Rise Of Green Travel – How We Will Be Able To Fly In A Sustainable Way By 2022

Article | July 26, 2022

Although airlines only contribute to 2% of global emissions today, research indicates that this number could rise if air travel continues to grow. As such, airlines need to adapt and find new ways to become more sustainable. Successful implementation of eco-conscious strategies will see carriers achieve higher profits and maintain the trust of customers. SimpliFlying has a long history of helping airlines craft the future of travel and we believe that addressing climate change is essential to rebuilding trust in the aviation industry.

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Business Aviation

How is 5G going to be Advantageous for Aviation Industry Despite Safety Alarms?

Article | January 28, 2022

The aviation industry is going through a lot of technological and operational transitions. Every day, new technologies in manufacturing, airports, passengers, security measures and more are being introduced or being implemented in the entire aviation ecosystem. 5G technology is one of the most critical technologies that is currently raising concerns. 5G technology is becoming a hot topic of discussion for governments worldwide in inferior ways. Many discussions are going on the shelf of safety of consumers. Similarly, there has been rising concern about the new 5G technology in the aviation industry. Yes. 5G technology promises to bring some of the best opportunities for airlines. But what will be its impact on airline safety? Before we discuss the 5G rollout, let's highlight its ability to benefit the busiest industry globally. The Ecosystem of 5G Multiple technologies play a vital role in 5G technology in terms of coverage, such as EDGE, IoT, SD-WAN, and more. The ecosystem is rapidly expanding, even the industry of suppliers to aviation. It includes device manufacturing, network supply and maintenance, system integration, testing, and more suppliers. IATA says with regard to the aviation industry, a projected $3.9 billion will be invested in 5G by 2026. Moreover, the projections are taking the entire industry to new altitudes. GSA also forecasts that the growth of 5G will be faster than 4G. The Impact of 5G on the Different Aviation Sectors The deployments and implementations of 5G can be profitable for every aviation sector if used appropriately. Speaking of the aviation sectors, the new 5G technology will transform the industry in four crucial areas. They are: Manufacturing Airports & Airlines Travel Security Manufacturing The manufacturing sector has massively developed partnerships with telecom players. The partnerships have led to the launch of 5G initiatives. Nokia and Lufthansa came forward for inspection of engine parts remotely. With AR visualization and 3D technology, customers can have a visual impact on cabin interiors. 5G technology is also being implemented to trace and track systems in aircraft parts and maintain of operations using transmissions, real-time signal processing, and more. Airports & Airlines With 5G technology, Gogo Business Aviation is developing new designs for antennas and modems. The designs will enable the world's first in-flight connectivity (IFC) and 5G air-to-ground (ATG) networks by 2022. “Towards the end of 2022, we will have sites built, and we will start flight testing,” -Mike Syverson, senior vice president of engineering at Gogo Gogo's 5G network will be limited to North America. It will be leveraging the existing 250 towers with its current 3G and 4G IFC networks. The 5G network will use spectrum in the 2.4 GHz band with the help of other booming technologies to provide the airplane-to-ground station link with higher bandwidth. Travel Viasat Inc. is known globally for offering broadband digital satellite communications, wireless networking services, and satellite communications products. Delta Airlines has partnered with Viasat for its next-generation Ka-band satellite in-flight connectivity (IFC) solution. Delta intends to integrate Viasat technology into 757-200 aircraft, A321ceo, and the 737-900ER (new aircraft) to provide customers with safe and secure air travel. Network Security The European Aviation Safety Agency (EASA) discloses that an average of 1,000 attacks per month occur on aviation systems. Thus, it is becoming a real threat to airport security, safety, and reputation. SmartSky Networks LLC is a leading satellite solution. It's also a wireless data and networking services provider globally. It caters to the commercial aviation industry. It offers its innovative air-to-ground inflight Wi-Fi network with 5G technology. In June 2021, Honeywell and SmartSky introduced their high-speed connectivity. They announced it for their business aviation operators in North America. The partnership agreement boosts seamless connectivity in the commercial aviation market. Looking at these developments made possible by the new 5G technology in the aviation industry, how has it become one of the industry's obstacles in terms of safety? Let's highlight the picture here. Aviation Has Expressed a Serious Concern The Federal Aviation Administration (FAA) has warned about significant safety concerns in the 5G wireless network setup roadmap. The plan for theusage of C-Band spectrum is the prime reason. 5G network operations can interfere with the radar altimeter performance of aircraft. "It is engaging with other agencies. So that aviation and 5G cellular technology can safely coexist." -A Federal Aviation Administration spokeswoman But with the modifications in the manufacturing processes of aircraft, the industry is encouraging manufacturers. Therefore, the manufacturers could conduct tests for 5G interference and modify aircraft designs. 5G Still Provides Hope for a More Friendly Flying Future Aviation has a 5G rollout despite having no proof. The rollout is about interfering with safety concerns. Instead, 5G in aviation is burgeoning the importance of safety and security more efficiently. The emphasis on safety and security is now even more powerful. Pilots have been equipped with high communication tools with air control towers, especially in weather or technical challenges. The new 5G technology is way near to providing superior in-flight bandwidth connectivity while improving operational efficiency. It is going to improve overall operational efficiency. Passengers will be able to take advantage of high-speed internet on planes. Also, business passengers can conduct their business activities while flying and saving precious time and effort. Frequently Asked Questions Is the new 5G technology harmful to airplanes? According to the FAA, aviation operators should be prepared for the possibility that 5G technology could interfere with transmitters. The effects of 5G could cause certain safety malfunctions for airplanes. This could affect flight operations as well. What are the disadvantages of 5G in aviation? Aviation is getting benefits from 5G technology. But there is always the other side of the coin. So, the disadvantages could be as follows: Obstructions in connectivity High costs of technology Operational hindrance Unmatched frequencies What is the market size of 5G in the aviation industry? The overall market size of 5G in the aviation market was valued at $698.45 million in 2020. Now, it’s projected to extent $4,682.12 million by 2030.

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Air Transport

Have we entered the era of smaller airplanes for good?

Article | July 15, 2022

There’s been a lot of talk lately about airlines around the world beginning to favor smaller aircraft. Not just amid the pandemic but for the foreseeable future as well. The debate was given fuel when Lufthansa’s CEO made comments about potential down-gauging of its fleet ahead. But have we really entered the era of smaller airplanes for good? Many have argued that even when demand for air travel does return there will be less of it overall because of a precipitous and permanent drop in business travel. And beyond that, even where demand does exist, it will be for convenient, point-to-point service, not on A380s via big hubs – as smaller planes emerge that are capable of flying farther and people shy away from big, crowded airports and the hassle of connecting. All of which calls for smaller planes. I’ve argued recently that this seems a little hasty. Nevertheless, the jury is out, and as they say – only time will tell. Have smaller planes taken over flying? One thing we can look at is whether the notion that smaller planes rule the day holds true at major airlines right now. And pulling some Flightradar24 data we can see that this has been happening – mostly. The headline takeaway seems to be that bigger planes do still have their place, but for obvious reasons smaller wide-bodies have proven more desirable on many global routes during the past year. Lufthansa dropped its Very Large Aircraft quickly If we look at Lufthansa’s data, the trend is very clear right from the beginning of the pandemic. The A380 and the 747s (both -400 and -8I) took a definitive hit beginning in March 2020. That was it for the A380 and the 747-400 for good, it seems. The small rebound in A380 flights recorded in recent months were storage-related. And since the pandemic started, it’s clear that the smaller A330 has been clearly favored, taking up nearly double the percentage of flying it had at Lufthansa pre-pandemic. What’s most interesting here is that the 747-8I did come back, in some weeks to pre-pandemic levels. That’s quite a big plane. It is probably hard to fill these days. But it is Lufthansa’s flagship now – it has a First Class cabin and it can carry quite a bit of cargo. As a result it kept flying for a while on the bigger US routes like LAX. However recent dips in demand, and the winter season, saw the smaller and more fuel-efficient A350 come in to replace it on many routes. As I write this the Lufthansa 747-8I is in flight on just two routes – Mexico City (MEX) and Buenos Aires (EZE) to Frankfurt (FRA). If I were to take a guess, I’d say we continue to see the 747-8I for some time on these bigger routes and in busier seasons. It may turn out to be one of the last options for passengers to fly a 747 a few years from now. Eventually, though, the more efficient 777X will replace it. Though Lufthansa has said it’s looking to shift to smaller airplanes overall, the 777X seems a natural fit for its big hub to hub routes. I don’t think we’ll see a day when the A350 is the largest plane in Lufthansa’s fleet – at least as long as Germany remains Europe’s largest economy. Delta favors smaller, but only by a little bit If we look at Delta, which also has a wide range of wide-bodies in its fleet, the picture is a little more complicated. In part that’s because initially its 777s and A350s (both of which fit about 300 seats) took over quite a lot of flying while its smaller 767s (200 to 240 seats or so) were more or less parked. Since then, however, the 777 fleet has been retired and the 767s (both -300 and -400 series) have been doing nearly 60% of Delta’s wide-body flying. And its smallest Airbus wide-body, the A330-200, has flown much less throughout the pandemic. The A330-300, A330-900neo and A350-900 have filled in the rest of the flying, but while they were doing a majority of the wide-body flying in the first months, they’re not back to flying roughly the same percentage of Delta’s wide-body flights as before the pandemic. It’s interesting to note that a number of 767s have been retired during this time, and A330-300s have been used to fill the gaps where necessary despite having a higher seat count. If no 767s had been retired it’s likely the total percentage of flights run with the 767 would be even higher. What’s the bottom line? It seems that airlines have tended to park their biggest planes, but perhaps not as drastically as some might have expected. That may have had a lot to do with cargo capacity. But cargo capacity will continue to be a consideration post-pandemic as well, so it’s not as if these planes will prove useless once things get back to normal. And if we see the boom in travel demand that some are predicting is on the way, many of these larger aircraft may see they get plenty of use yet. Will there be less very large aircraft in airline fleets overall? Yes, probably. The A380 is all but done for except at a handful of airlines. And will smaller, long-range planes like the 787 prove popular in the years ahead? No doubt. But the bigger, fuel efficient planes like the 777X and A350-1000 will almost certainly still have their place in the sky too.

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Business Aviation

Three Aviation Content Marketing Successful Stories

Article | August 31, 2021

Let’s be honest! Customers support advertising. But they seek out information. In a marketing world where advertising reigns, aviation customers want well-researched, proficiently crafted informative content that tells stories, explains products, and helps them make smart decisions. Content: Builds Credibility and Influence with Information When you make a decision, you seek out the most credible sources of information available on the internet or off the net. However, for many aviation consumers, content types like publications, blogs, whitepapers, and other high-quality are the most preferred to read. A consistent flow of information maintains the credibility of your publication and communication with your clients, customers, or stakeholders. This can only be possible when you have a good content marketing strategy. Good content marketing, as marketers say, is an all-hands-on-deck affair. Strategizing, content production, analysis, audits, and reviews play a vital role in creating great content marketing ideas. In addition, you need to coordinate with different departments to meticulously create a plan of action that hits the right audience at the right time with an accurate message. But remember, even if you plan it in the right way, things can go wrong. And you might feel that nothing more can be done, even having perfect airline marketing strategies. So, in such a moment of disparity, for your aviation marketing, it’s helpful to revisit some of the most amazing content marketing strategies successful stories out on the internet to get inspired and give a new perspective to your next content marketing ideas. Content Marketing: Stories Let us have a look at the excellent content marketing success stories. The following examples showcase the suitable approaches you can have for your next content marketing campaigns. So, take a look and learn to craft a better strategy. JetBlue’s Campaign Towards Passenger Concerns The airline industry has had its share of ups and downs in executing airline marketing strategies and airline advertisement plans since the pandemic outbreak in 2020. Under such conditions, low-cost airline JetBlue showcased its brand stand above all these struggles. Their content marketing strategy that creates compelling, engaging, and informative content consistently helped convey the brand message to the audience and build brand image. The Strategy JetBlue’s content marketing ideas focus on humanizes its approaches. For example, the company launched a campaign that awarded passengers with rewards points. The airline’s digital marketing strategy, at every level, has a unique way of providing information to its audience and offering solutions. This way, it offered the clients more reasons to engage with its brand. The brand used blogs and media coverage to engage with its clients. Here are the following content strategies it used: Timely published airline articles attracted instant attention of visitors to the website. The information provided in the article was about the usage of technology and successful collaborations to ease the operations. Filled the website with timeless articles that served information to overcome the pandemic challenges and provide value in real-time. Always tried to go with the trends, latest news, and updates. As updates were in time, it maximized clicks and engagements. The Outcome Content published and strategies implemented successfully enabled JetBlue to acknowledge their audiences’ concerns. The information provided solved the persistent problems of the audience. This approach resulted in a significant hike in the percentage of website visitors, which eventually grew traffic. Copa Airlines’ DotDigital Copa Airlines, like other airlines, also wanted to streamline the operational processes allied with content marketing campaigns, emails to target the most of audiences, and stabilizing its market position. It was all because the manual process took up a long time and contributed to accuracy errors. As part of its recovery plan, it also wanted to become more agile in its email and content marketing by synchronizing the gap between website visits and email triggers to focus actively on capitalizing on the demand. The Strategy Copa Airlines’ partnering with dotdigital, a marketing and engagement platform, successfully implemented the campaigns. It focused only on active audiences and accurately understand the purpose. By employing powerful content creatives to create and automate email copies with variations, it was able to restructure the process and added personalization that subjected audiences’ demands and preferences. The Outcome Copa enhanced its brand visibility, which boosted conversions by 2%. This result led to a 14% hike in revenue, thus improved its ROI. With the addition of automation and personalization, Copa also experienced an 11% drop in unsubscribe numbers. This pointed towards the increased engagement of audiences with the new content marketing strategy. AirAsia’s Media Business Expansion AirAsia’s topmost concern towards its business expansion was content marketing, media, data, and adtech. The brand wants these functionalities to perform on the top in revenue growth and lift its performance in 2021 & beyond. To grow its business, it focuses more on engagement and providing value to its audience. It seeks to build a more substantial base of audiences than before. Since early 2020, the brand accelerated its digital business by demonstrating product offerings through blogs, video, and chats. The content information provided through the content marketing strategy was more authentic, relevant, and delivered significant value to customers. The Strategy The brand runs campaigns using self-service adtech and content platforms. The company has a deal with Universal Music Group (UMG), through which it created RedCarpet that focuses on smart campaigns with the help of content creation capabilities. The Outcome The critical part of the RedCarpet initiative is it created multiple partnerships signed for the upcoming quarter of 2021. It also introduced flexibility in tech offerings to the customer through various content generation on its website and social media channels. But, most importantly, the brand took a step ahead to enhance content services as a publisher. This is a new investment straightaway to become the pandemic warrior in the airline industry. The brand envisions surged engagement among customers and potential audiences once travel restrictions are lifted. Thus, AirAsia’s database will have more users in the coming years. Frequently Asked Questions Why is the need to educate audiences in the airline industry becoming necessary? Today consumers are becoming smart. They are saturated with businesses offering the same repeated product or service. So, being educated help them to make informed decisions. And creates loyalty towards the brand along with a long-term relationship. How can content marketing help to address target audiences in the airline industry? Content marketing can help in addressing the queries of the client at various levels of the process. This strengthens a positive outlook towards the brand and probably motivates them to become part of the brand. How to use content marketing to increase brand image in the airline industry? Follow these steps to increase your brand image using content marketing: Create a brand that tells a story about offerings to the audience Research on the unexplored side of your industry which is still untouched and thus attract eyeballs to drive your brand Think of expanding content created out of your research Create evergreen content pieces Create a live website and include the easiest ways for visitors to approach { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why is the need to educate audiences in the airline industry becoming necessary?", "acceptedAnswer": { "@type": "Answer", "text": "Today consumers are becoming smart. They are saturated with businesses offering the same repeated product or service. So, being educated help them to make informed decisions. And creates loyalty towards the brand along with a long-term relationship." } },{ "@type": "Question", "name": "How can content marketing help to address target audiences in the airline industry?", "acceptedAnswer": { "@type": "Answer", "text": "Content marketing can help in addressing the queries of the client at various levels of the process. This strengthens a positive outlook towards the brand and probably motivates them to become part of the brand." } },{ "@type": "Question", "name": "How to use content marketing to increase brand image in the airline industry?", "acceptedAnswer": { "@type": "Answer", "text": "Follow these steps to increase your brand image using content marketing: Create a brand that tells a story about offerings to the audience Research on the unexplored side of your industry which is still untouched and thus attract eyeballs to drive your brand Think of expanding content created out of your research Create evergreen content pieces Create a live website and include the easiest ways for visitors to approach" } }] }

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Aviation Technology

AI in Aviation: What’s the Word?

Article | July 26, 2022

Although airlines only contribute to 2% of global emissions today, research indicates that this number could rise if air travel continues to grow. As such, airlines need to adapt and find new ways to become more sustainable. Successful implementation of eco-conscious strategies will see carriers achieve higher profits and maintain the trust of customers. SimpliFlying has a long history of helping airlines craft the future of travel and we believe that addressing climate change is essential to rebuilding trust in the aviation industry.

Read More
Business Aviation

Travel Testing May Be Ending, But Airline Health Safety Measures Are Here To Stay

Article | January 28, 2022

The aviation industry is going through a lot of technological and operational transitions. Every day, new technologies in manufacturing, airports, passengers, security measures and more are being introduced or being implemented in the entire aviation ecosystem. 5G technology is one of the most critical technologies that is currently raising concerns. 5G technology is becoming a hot topic of discussion for governments worldwide in inferior ways. Many discussions are going on the shelf of safety of consumers. Similarly, there has been rising concern about the new 5G technology in the aviation industry. Yes. 5G technology promises to bring some of the best opportunities for airlines. But what will be its impact on airline safety? Before we discuss the 5G rollout, let's highlight its ability to benefit the busiest industry globally. The Ecosystem of 5G Multiple technologies play a vital role in 5G technology in terms of coverage, such as EDGE, IoT, SD-WAN, and more. The ecosystem is rapidly expanding, even the industry of suppliers to aviation. It includes device manufacturing, network supply and maintenance, system integration, testing, and more suppliers. IATA says with regard to the aviation industry, a projected $3.9 billion will be invested in 5G by 2026. Moreover, the projections are taking the entire industry to new altitudes. GSA also forecasts that the growth of 5G will be faster than 4G. The Impact of 5G on the Different Aviation Sectors The deployments and implementations of 5G can be profitable for every aviation sector if used appropriately. Speaking of the aviation sectors, the new 5G technology will transform the industry in four crucial areas. They are: Manufacturing Airports & Airlines Travel Security Manufacturing The manufacturing sector has massively developed partnerships with telecom players. The partnerships have led to the launch of 5G initiatives. Nokia and Lufthansa came forward for inspection of engine parts remotely. With AR visualization and 3D technology, customers can have a visual impact on cabin interiors. 5G technology is also being implemented to trace and track systems in aircraft parts and maintain of operations using transmissions, real-time signal processing, and more. Airports & Airlines With 5G technology, Gogo Business Aviation is developing new designs for antennas and modems. The designs will enable the world's first in-flight connectivity (IFC) and 5G air-to-ground (ATG) networks by 2022. “Towards the end of 2022, we will have sites built, and we will start flight testing,” -Mike Syverson, senior vice president of engineering at Gogo Gogo's 5G network will be limited to North America. It will be leveraging the existing 250 towers with its current 3G and 4G IFC networks. The 5G network will use spectrum in the 2.4 GHz band with the help of other booming technologies to provide the airplane-to-ground station link with higher bandwidth. Travel Viasat Inc. is known globally for offering broadband digital satellite communications, wireless networking services, and satellite communications products. Delta Airlines has partnered with Viasat for its next-generation Ka-band satellite in-flight connectivity (IFC) solution. Delta intends to integrate Viasat technology into 757-200 aircraft, A321ceo, and the 737-900ER (new aircraft) to provide customers with safe and secure air travel. Network Security The European Aviation Safety Agency (EASA) discloses that an average of 1,000 attacks per month occur on aviation systems. Thus, it is becoming a real threat to airport security, safety, and reputation. SmartSky Networks LLC is a leading satellite solution. It's also a wireless data and networking services provider globally. It caters to the commercial aviation industry. It offers its innovative air-to-ground inflight Wi-Fi network with 5G technology. In June 2021, Honeywell and SmartSky introduced their high-speed connectivity. They announced it for their business aviation operators in North America. The partnership agreement boosts seamless connectivity in the commercial aviation market. Looking at these developments made possible by the new 5G technology in the aviation industry, how has it become one of the industry's obstacles in terms of safety? Let's highlight the picture here. Aviation Has Expressed a Serious Concern The Federal Aviation Administration (FAA) has warned about significant safety concerns in the 5G wireless network setup roadmap. The plan for theusage of C-Band spectrum is the prime reason. 5G network operations can interfere with the radar altimeter performance of aircraft. "It is engaging with other agencies. So that aviation and 5G cellular technology can safely coexist." -A Federal Aviation Administration spokeswoman But with the modifications in the manufacturing processes of aircraft, the industry is encouraging manufacturers. Therefore, the manufacturers could conduct tests for 5G interference and modify aircraft designs. 5G Still Provides Hope for a More Friendly Flying Future Aviation has a 5G rollout despite having no proof. The rollout is about interfering with safety concerns. Instead, 5G in aviation is burgeoning the importance of safety and security more efficiently. The emphasis on safety and security is now even more powerful. Pilots have been equipped with high communication tools with air control towers, especially in weather or technical challenges. The new 5G technology is way near to providing superior in-flight bandwidth connectivity while improving operational efficiency. It is going to improve overall operational efficiency. Passengers will be able to take advantage of high-speed internet on planes. Also, business passengers can conduct their business activities while flying and saving precious time and effort. Frequently Asked Questions Is the new 5G technology harmful to airplanes? According to the FAA, aviation operators should be prepared for the possibility that 5G technology could interfere with transmitters. The effects of 5G could cause certain safety malfunctions for airplanes. This could affect flight operations as well. What are the disadvantages of 5G in aviation? Aviation is getting benefits from 5G technology. But there is always the other side of the coin. So, the disadvantages could be as follows: Obstructions in connectivity High costs of technology Operational hindrance Unmatched frequencies What is the market size of 5G in the aviation industry? The overall market size of 5G in the aviation market was valued at $698.45 million in 2020. Now, it’s projected to extent $4,682.12 million by 2030.

Read More
Air Transport

Inside NASA’s New Sustainable Flight Demonstrator Program

Article | July 15, 2022

There’s been a lot of talk lately about airlines around the world beginning to favor smaller aircraft. Not just amid the pandemic but for the foreseeable future as well. The debate was given fuel when Lufthansa’s CEO made comments about potential down-gauging of its fleet ahead. But have we really entered the era of smaller airplanes for good? Many have argued that even when demand for air travel does return there will be less of it overall because of a precipitous and permanent drop in business travel. And beyond that, even where demand does exist, it will be for convenient, point-to-point service, not on A380s via big hubs – as smaller planes emerge that are capable of flying farther and people shy away from big, crowded airports and the hassle of connecting. All of which calls for smaller planes. I’ve argued recently that this seems a little hasty. Nevertheless, the jury is out, and as they say – only time will tell. Have smaller planes taken over flying? One thing we can look at is whether the notion that smaller planes rule the day holds true at major airlines right now. And pulling some Flightradar24 data we can see that this has been happening – mostly. The headline takeaway seems to be that bigger planes do still have their place, but for obvious reasons smaller wide-bodies have proven more desirable on many global routes during the past year. Lufthansa dropped its Very Large Aircraft quickly If we look at Lufthansa’s data, the trend is very clear right from the beginning of the pandemic. The A380 and the 747s (both -400 and -8I) took a definitive hit beginning in March 2020. That was it for the A380 and the 747-400 for good, it seems. The small rebound in A380 flights recorded in recent months were storage-related. And since the pandemic started, it’s clear that the smaller A330 has been clearly favored, taking up nearly double the percentage of flying it had at Lufthansa pre-pandemic. What’s most interesting here is that the 747-8I did come back, in some weeks to pre-pandemic levels. That’s quite a big plane. It is probably hard to fill these days. But it is Lufthansa’s flagship now – it has a First Class cabin and it can carry quite a bit of cargo. As a result it kept flying for a while on the bigger US routes like LAX. However recent dips in demand, and the winter season, saw the smaller and more fuel-efficient A350 come in to replace it on many routes. As I write this the Lufthansa 747-8I is in flight on just two routes – Mexico City (MEX) and Buenos Aires (EZE) to Frankfurt (FRA). If I were to take a guess, I’d say we continue to see the 747-8I for some time on these bigger routes and in busier seasons. It may turn out to be one of the last options for passengers to fly a 747 a few years from now. Eventually, though, the more efficient 777X will replace it. Though Lufthansa has said it’s looking to shift to smaller airplanes overall, the 777X seems a natural fit for its big hub to hub routes. I don’t think we’ll see a day when the A350 is the largest plane in Lufthansa’s fleet – at least as long as Germany remains Europe’s largest economy. Delta favors smaller, but only by a little bit If we look at Delta, which also has a wide range of wide-bodies in its fleet, the picture is a little more complicated. In part that’s because initially its 777s and A350s (both of which fit about 300 seats) took over quite a lot of flying while its smaller 767s (200 to 240 seats or so) were more or less parked. Since then, however, the 777 fleet has been retired and the 767s (both -300 and -400 series) have been doing nearly 60% of Delta’s wide-body flying. And its smallest Airbus wide-body, the A330-200, has flown much less throughout the pandemic. The A330-300, A330-900neo and A350-900 have filled in the rest of the flying, but while they were doing a majority of the wide-body flying in the first months, they’re not back to flying roughly the same percentage of Delta’s wide-body flights as before the pandemic. It’s interesting to note that a number of 767s have been retired during this time, and A330-300s have been used to fill the gaps where necessary despite having a higher seat count. If no 767s had been retired it’s likely the total percentage of flights run with the 767 would be even higher. What’s the bottom line? It seems that airlines have tended to park their biggest planes, but perhaps not as drastically as some might have expected. That may have had a lot to do with cargo capacity. But cargo capacity will continue to be a consideration post-pandemic as well, so it’s not as if these planes will prove useless once things get back to normal. And if we see the boom in travel demand that some are predicting is on the way, many of these larger aircraft may see they get plenty of use yet. Will there be less very large aircraft in airline fleets overall? Yes, probably. The A380 is all but done for except at a handful of airlines. And will smaller, long-range planes like the 787 prove popular in the years ahead? No doubt. But the bigger, fuel efficient planes like the 777X and A350-1000 will almost certainly still have their place in the sky too.

Read More
Business Aviation

Three Aviation Content Marketing Successful Stories

Article | August 31, 2021

Let’s be honest! Customers support advertising. But they seek out information. In a marketing world where advertising reigns, aviation customers want well-researched, proficiently crafted informative content that tells stories, explains products, and helps them make smart decisions. Content: Builds Credibility and Influence with Information When you make a decision, you seek out the most credible sources of information available on the internet or off the net. However, for many aviation consumers, content types like publications, blogs, whitepapers, and other high-quality are the most preferred to read. A consistent flow of information maintains the credibility of your publication and communication with your clients, customers, or stakeholders. This can only be possible when you have a good content marketing strategy. Good content marketing, as marketers say, is an all-hands-on-deck affair. Strategizing, content production, analysis, audits, and reviews play a vital role in creating great content marketing ideas. In addition, you need to coordinate with different departments to meticulously create a plan of action that hits the right audience at the right time with an accurate message. But remember, even if you plan it in the right way, things can go wrong. And you might feel that nothing more can be done, even having perfect airline marketing strategies. So, in such a moment of disparity, for your aviation marketing, it’s helpful to revisit some of the most amazing content marketing strategies successful stories out on the internet to get inspired and give a new perspective to your next content marketing ideas. Content Marketing: Stories Let us have a look at the excellent content marketing success stories. The following examples showcase the suitable approaches you can have for your next content marketing campaigns. So, take a look and learn to craft a better strategy. JetBlue’s Campaign Towards Passenger Concerns The airline industry has had its share of ups and downs in executing airline marketing strategies and airline advertisement plans since the pandemic outbreak in 2020. Under such conditions, low-cost airline JetBlue showcased its brand stand above all these struggles. Their content marketing strategy that creates compelling, engaging, and informative content consistently helped convey the brand message to the audience and build brand image. The Strategy JetBlue’s content marketing ideas focus on humanizes its approaches. For example, the company launched a campaign that awarded passengers with rewards points. The airline’s digital marketing strategy, at every level, has a unique way of providing information to its audience and offering solutions. This way, it offered the clients more reasons to engage with its brand. The brand used blogs and media coverage to engage with its clients. Here are the following content strategies it used: Timely published airline articles attracted instant attention of visitors to the website. The information provided in the article was about the usage of technology and successful collaborations to ease the operations. Filled the website with timeless articles that served information to overcome the pandemic challenges and provide value in real-time. Always tried to go with the trends, latest news, and updates. As updates were in time, it maximized clicks and engagements. The Outcome Content published and strategies implemented successfully enabled JetBlue to acknowledge their audiences’ concerns. The information provided solved the persistent problems of the audience. This approach resulted in a significant hike in the percentage of website visitors, which eventually grew traffic. Copa Airlines’ DotDigital Copa Airlines, like other airlines, also wanted to streamline the operational processes allied with content marketing campaigns, emails to target the most of audiences, and stabilizing its market position. It was all because the manual process took up a long time and contributed to accuracy errors. As part of its recovery plan, it also wanted to become more agile in its email and content marketing by synchronizing the gap between website visits and email triggers to focus actively on capitalizing on the demand. The Strategy Copa Airlines’ partnering with dotdigital, a marketing and engagement platform, successfully implemented the campaigns. It focused only on active audiences and accurately understand the purpose. By employing powerful content creatives to create and automate email copies with variations, it was able to restructure the process and added personalization that subjected audiences’ demands and preferences. The Outcome Copa enhanced its brand visibility, which boosted conversions by 2%. This result led to a 14% hike in revenue, thus improved its ROI. With the addition of automation and personalization, Copa also experienced an 11% drop in unsubscribe numbers. This pointed towards the increased engagement of audiences with the new content marketing strategy. AirAsia’s Media Business Expansion AirAsia’s topmost concern towards its business expansion was content marketing, media, data, and adtech. The brand wants these functionalities to perform on the top in revenue growth and lift its performance in 2021 & beyond. To grow its business, it focuses more on engagement and providing value to its audience. It seeks to build a more substantial base of audiences than before. Since early 2020, the brand accelerated its digital business by demonstrating product offerings through blogs, video, and chats. The content information provided through the content marketing strategy was more authentic, relevant, and delivered significant value to customers. The Strategy The brand runs campaigns using self-service adtech and content platforms. The company has a deal with Universal Music Group (UMG), through which it created RedCarpet that focuses on smart campaigns with the help of content creation capabilities. The Outcome The critical part of the RedCarpet initiative is it created multiple partnerships signed for the upcoming quarter of 2021. It also introduced flexibility in tech offerings to the customer through various content generation on its website and social media channels. But, most importantly, the brand took a step ahead to enhance content services as a publisher. This is a new investment straightaway to become the pandemic warrior in the airline industry. The brand envisions surged engagement among customers and potential audiences once travel restrictions are lifted. Thus, AirAsia’s database will have more users in the coming years. Frequently Asked Questions Why is the need to educate audiences in the airline industry becoming necessary? Today consumers are becoming smart. They are saturated with businesses offering the same repeated product or service. So, being educated help them to make informed decisions. And creates loyalty towards the brand along with a long-term relationship. How can content marketing help to address target audiences in the airline industry? Content marketing can help in addressing the queries of the client at various levels of the process. This strengthens a positive outlook towards the brand and probably motivates them to become part of the brand. How to use content marketing to increase brand image in the airline industry? Follow these steps to increase your brand image using content marketing: Create a brand that tells a story about offerings to the audience Research on the unexplored side of your industry which is still untouched and thus attract eyeballs to drive your brand Think of expanding content created out of your research Create evergreen content pieces Create a live website and include the easiest ways for visitors to approach { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why is the need to educate audiences in the airline industry becoming necessary?", "acceptedAnswer": { "@type": "Answer", "text": "Today consumers are becoming smart. They are saturated with businesses offering the same repeated product or service. So, being educated help them to make informed decisions. And creates loyalty towards the brand along with a long-term relationship." } },{ "@type": "Question", "name": "How can content marketing help to address target audiences in the airline industry?", "acceptedAnswer": { "@type": "Answer", "text": "Content marketing can help in addressing the queries of the client at various levels of the process. This strengthens a positive outlook towards the brand and probably motivates them to become part of the brand." } },{ "@type": "Question", "name": "How to use content marketing to increase brand image in the airline industry?", "acceptedAnswer": { "@type": "Answer", "text": "Follow these steps to increase your brand image using content marketing: Create a brand that tells a story about offerings to the audience Research on the unexplored side of your industry which is still untouched and thus attract eyeballs to drive your brand Think of expanding content created out of your research Create evergreen content pieces Create a live website and include the easiest ways for visitors to approach" } }] }

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CDPQ and SMBC Aviation Capital partner to create USD 1.5 B aircraft financing platform

PR Newswire | January 30, 2024

CDPQ, a global investment group, and SMBC Aviation Capital, the world's second largest aircraft leasing company, announced today that they have finalized an agreement to create a USD 1.5-billion global aircraft financing and leasing platform dedicated to modern, fuel-efficient NextGen aircraft. This new platform will focus on worldwide opportunities in new technology aircraft and target an initial deployment of USD 500 million per year, over three years. SMBC Aviation Capital will source transactions and, under a sistership condition, invest in opportunities alongside the platform. SMBC Aviation Capital will also act as servicer of the platform, which will operate under the banner Maple Aircraft Company Holdings Limited. "Building on CDPQ's experience in the aircraft financing industry, through this new platform, we will continue to provide flexible financing solutions for airlines to meet their future fleet requirements," said Marc Cormier, Executive Vice-President and Head of Fixed Income at CDPQ. "We're delighted to partner with SMBC Aviation Capital, an industry leader with a successful track record, who has demonstrated their commitment to sustainable aviation, to find the best opportunities in the commercial aircraft industry and to achieve attractive risk-adjusted returns over the long term." "We are pleased to partner with CDPQ on this new platform to benefit our airline customers worldwide," said Peter Barrett, Chief Executive Officer at SMBC Aviation Capital. "CDPQ is an experienced, well respected, global investment group, which is aligned with our own views on capital allocation and a sustainable aviation industry. We look forward to working with our new partners over the coming years on this collaboration."

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B&H Worldwide Secures Vital Logistics Contract with Flair Airlines

EIN Presswire | January 29, 2024

B&H Worldwide, a global leader in aerospace and aviation logistics, is delighted to announce the successful acquisition of a new contract with Flair Airlines, a leading Canadian ultra-low-cost carrier headquartered in Edmonton, Alberta. Flair Airlines, known for its scheduled passenger and chartered services with a fleet of Boeing 737 aircraft, has selected B&H Worldwide as its trusted logistics partner. Under this agreement, B&H Worldwide will provide critical support to Flair Airlines, including Aircraft on Ground (AOG) assistance, Import/Export Clearance, and deliveries. The scope of the partnership extends to cover key regions, with a focus on Canada, the USA, and Australia. Gary Wilson, Group Managing Director of B&H Worldwide, expressed his enthusiasm, saying, "We are honoured to have been chosen by Flair Airlines to provide logistics services. This partnership signifies our commitment to delivering high-quality solutions to the aerospace industry. B&H Worldwide is poised to support Flair Airlines' operations seamlessly and contribute to their success." To ensure a smooth and efficient import/export process, B&H Worldwide has developed a customized Standard Operating Procedure (SOP). This SOP not only facilitates a streamlined logistics process but also outlines key contacts and support points tailored to Flair Airlines' specific needs. Furthermore, it establishes service standards that align with the airline's shipment requirements. Gary Wilson added, "Our bespoke service is a testament to our dedication to meeting the unique demands of Flair Airlines. We are committed to providing not only exceptional logistics services but also a partnership built on trust and collaboration." B&H Worldwide will leverage their philosophy of custom processes to support Flair Airlines in their logistics operations, working closely with their supply chain team. The first successful logistics project, a COMAT shipment, included a total of 17 pallets containing aviation parts (non-Dangerous Goods), 737 main wheels, 737 nose wheels, 737 brake in a clamshell, and Inflight training equipment. In a notable milestone, Flair Airlines loaded their own Boeing 737-800 MAX aircraft with materials destined for Australia. The 737-800 MAX aircraft departed from Calgary, Canada, and successfully landed in Coolangatta, Australia. B&H Worldwide played a crucial role in facilitating the clearance process in Australia. Vladan Nikolic, Director of Material Supply Chain for Flair Airlines, expressed his satisfaction with B&H Worldwide's performance, stating, "The B&H Australian team's professionalism and responsiveness during the first logistics project was impressive. We have full confidence in their capabilities, and I look forward to continued collaboration at this high service level." B&H Worldwide remains committed to delivering top-tier logistics solutions, and the partnership with Flair Airlines further solidifies the company's position as a trusted leader in aerospace and aviation logistics.

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Avelo Airlines' First International Service Takes Flight From Lansing Through Apple Vacations Partnership

PR Newswire | January 27, 2024

Avelo Airlines' first international service takes flight this weekend from Lansing's Capital Region International Airport (LAN) in partnership with Apple Vacations. The partnership's new scheduled public charter service will serve three international destinations from LAN. Avelo and Apple Vacations offer nonstop flights and vacation packages between LAN and three tropical international destinations: Cancun, Mexico; Montego Bay, Jamaica; and Punta Cana, Dominican Republic beginning tomorrow, Jan. 27 through April 3, 2024. Booking information and specific flight dates and times can be found at AppleVacations.com. Beginning Jan. 27: Lansing to Cancun International Airport (CUN) – three times weekly on Saturdays, Mondays, and Wednesdays Beginning Feb. 2: Lansing to Montego Bay's Sangster International Airport (MBJ) – one time weekly on Fridays Beginning Jan. 28: Lansing to Punta Cana International Airport (PUJ) – two times weekly on Sundays and Thursdays Avelo Airlines Chairman and CEO Andrew Levy said, "These three tropical destinations Avelo will operate for Apple Vacations from Lansing are the perfect debut of Avelo's international service. We look forward to offering the same reliable and friendly experience to Apple Vacations' Customers that we've been providing Avelo's Capital Region Customers since we took flight at LAN 15 months ago. Apple Vacations' selection of Avelo to operate their flights to these three popular destinations is a testament to positive reputation we've built in Michigan and across the country." Additionally, Avelo offers twice-weekly scheduled service between LAN and Orlando International Airport (MCO). Avelo is the only airline offering nonstop service between LAN and MCO. Nonstop service to Orlando can be booked at AveloAir.com. Since Avelo began service at LAN on October 26, 2022, the airline has flown over 30,000 Customers on nearly 300 flights. Avelo also leads LAN in reliability with a 100% completion factor, meaning there have been no Avelo cancellations at LAN since the airline inaugurated served there 15 months ago. Capital Region Airport Authority President and CEO Nicole Noll-Williams said, "We are thrilled that Apple Vacations is back at LAN for our 2024 international season. And we couldn't be more excited that Apple selected Avelo Airlines to operate these flights with their exceptional track record for reliable and friendly service. These nonstop flights to Mexico, the Dominican Republic, and Jamaica for 2024 are another reminder that LAN is a gateway to popular vacation destinations around the world – and it's not too late to book your trip!" America's Most Convenient Airline Avelo was founded to Inspire Travel by saving its Customers time and money. Since taking flight on April 28, 2021, Avelo has flown 4.2 million Customers on over 30,000 flights. Today, Avelo serves 43 destinations in 23 states and Puerto Rico. Along the way, Avelo has unlocked a new era of convenience, choice and competition by flying unserved routes to primarily underserved communities across the country. Every Avelo flight is nonstop, and at least one airport on every Avelo flight is a small, easy to use airport – making every Avelo journey easier and more enjoyable. Avelo is distinguished by its reliability. In 2023, Avelo achieved the lowest flight cancellation rate and the second-best on-time performance in the U.S. airline industry. Avelo Customers can always change or cancel their itineraries with no extra fees. Additionally, families can travel with ease knowing every child 13 and under will always be automatically seated with an accompanying adult at no additional cost. Additionally, Avelo offers advanced seat assignments for sale. One third of its seats are extra leg room seats, ranging from 32 inches to more than 36 inches, offering a more comfortable experience for Customers who value more space. In addition to advance seat assignments, Avelo offers several unbundled travel-enhancing options that give Customers the flexibility to pay only for what they value, including priority boarding, checked bags, carry-on overhead bags, and bringing a pet in the cabin.

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CDPQ and SMBC Aviation Capital partner to create USD 1.5 B aircraft financing platform

PR Newswire | January 30, 2024

CDPQ, a global investment group, and SMBC Aviation Capital, the world's second largest aircraft leasing company, announced today that they have finalized an agreement to create a USD 1.5-billion global aircraft financing and leasing platform dedicated to modern, fuel-efficient NextGen aircraft. This new platform will focus on worldwide opportunities in new technology aircraft and target an initial deployment of USD 500 million per year, over three years. SMBC Aviation Capital will source transactions and, under a sistership condition, invest in opportunities alongside the platform. SMBC Aviation Capital will also act as servicer of the platform, which will operate under the banner Maple Aircraft Company Holdings Limited. "Building on CDPQ's experience in the aircraft financing industry, through this new platform, we will continue to provide flexible financing solutions for airlines to meet their future fleet requirements," said Marc Cormier, Executive Vice-President and Head of Fixed Income at CDPQ. "We're delighted to partner with SMBC Aviation Capital, an industry leader with a successful track record, who has demonstrated their commitment to sustainable aviation, to find the best opportunities in the commercial aircraft industry and to achieve attractive risk-adjusted returns over the long term." "We are pleased to partner with CDPQ on this new platform to benefit our airline customers worldwide," said Peter Barrett, Chief Executive Officer at SMBC Aviation Capital. "CDPQ is an experienced, well respected, global investment group, which is aligned with our own views on capital allocation and a sustainable aviation industry. We look forward to working with our new partners over the coming years on this collaboration."

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B&H Worldwide Secures Vital Logistics Contract with Flair Airlines

EIN Presswire | January 29, 2024

B&H Worldwide, a global leader in aerospace and aviation logistics, is delighted to announce the successful acquisition of a new contract with Flair Airlines, a leading Canadian ultra-low-cost carrier headquartered in Edmonton, Alberta. Flair Airlines, known for its scheduled passenger and chartered services with a fleet of Boeing 737 aircraft, has selected B&H Worldwide as its trusted logistics partner. Under this agreement, B&H Worldwide will provide critical support to Flair Airlines, including Aircraft on Ground (AOG) assistance, Import/Export Clearance, and deliveries. The scope of the partnership extends to cover key regions, with a focus on Canada, the USA, and Australia. Gary Wilson, Group Managing Director of B&H Worldwide, expressed his enthusiasm, saying, "We are honoured to have been chosen by Flair Airlines to provide logistics services. This partnership signifies our commitment to delivering high-quality solutions to the aerospace industry. B&H Worldwide is poised to support Flair Airlines' operations seamlessly and contribute to their success." To ensure a smooth and efficient import/export process, B&H Worldwide has developed a customized Standard Operating Procedure (SOP). This SOP not only facilitates a streamlined logistics process but also outlines key contacts and support points tailored to Flair Airlines' specific needs. Furthermore, it establishes service standards that align with the airline's shipment requirements. Gary Wilson added, "Our bespoke service is a testament to our dedication to meeting the unique demands of Flair Airlines. We are committed to providing not only exceptional logistics services but also a partnership built on trust and collaboration." B&H Worldwide will leverage their philosophy of custom processes to support Flair Airlines in their logistics operations, working closely with their supply chain team. The first successful logistics project, a COMAT shipment, included a total of 17 pallets containing aviation parts (non-Dangerous Goods), 737 main wheels, 737 nose wheels, 737 brake in a clamshell, and Inflight training equipment. In a notable milestone, Flair Airlines loaded their own Boeing 737-800 MAX aircraft with materials destined for Australia. The 737-800 MAX aircraft departed from Calgary, Canada, and successfully landed in Coolangatta, Australia. B&H Worldwide played a crucial role in facilitating the clearance process in Australia. Vladan Nikolic, Director of Material Supply Chain for Flair Airlines, expressed his satisfaction with B&H Worldwide's performance, stating, "The B&H Australian team's professionalism and responsiveness during the first logistics project was impressive. We have full confidence in their capabilities, and I look forward to continued collaboration at this high service level." B&H Worldwide remains committed to delivering top-tier logistics solutions, and the partnership with Flair Airlines further solidifies the company's position as a trusted leader in aerospace and aviation logistics.

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Aerospace, Aviation Technology, Airport Management

Avelo Airlines' First International Service Takes Flight From Lansing Through Apple Vacations Partnership

PR Newswire | January 27, 2024

Avelo Airlines' first international service takes flight this weekend from Lansing's Capital Region International Airport (LAN) in partnership with Apple Vacations. The partnership's new scheduled public charter service will serve three international destinations from LAN. Avelo and Apple Vacations offer nonstop flights and vacation packages between LAN and three tropical international destinations: Cancun, Mexico; Montego Bay, Jamaica; and Punta Cana, Dominican Republic beginning tomorrow, Jan. 27 through April 3, 2024. Booking information and specific flight dates and times can be found at AppleVacations.com. Beginning Jan. 27: Lansing to Cancun International Airport (CUN) – three times weekly on Saturdays, Mondays, and Wednesdays Beginning Feb. 2: Lansing to Montego Bay's Sangster International Airport (MBJ) – one time weekly on Fridays Beginning Jan. 28: Lansing to Punta Cana International Airport (PUJ) – two times weekly on Sundays and Thursdays Avelo Airlines Chairman and CEO Andrew Levy said, "These three tropical destinations Avelo will operate for Apple Vacations from Lansing are the perfect debut of Avelo's international service. We look forward to offering the same reliable and friendly experience to Apple Vacations' Customers that we've been providing Avelo's Capital Region Customers since we took flight at LAN 15 months ago. Apple Vacations' selection of Avelo to operate their flights to these three popular destinations is a testament to positive reputation we've built in Michigan and across the country." Additionally, Avelo offers twice-weekly scheduled service between LAN and Orlando International Airport (MCO). Avelo is the only airline offering nonstop service between LAN and MCO. Nonstop service to Orlando can be booked at AveloAir.com. Since Avelo began service at LAN on October 26, 2022, the airline has flown over 30,000 Customers on nearly 300 flights. Avelo also leads LAN in reliability with a 100% completion factor, meaning there have been no Avelo cancellations at LAN since the airline inaugurated served there 15 months ago. Capital Region Airport Authority President and CEO Nicole Noll-Williams said, "We are thrilled that Apple Vacations is back at LAN for our 2024 international season. And we couldn't be more excited that Apple selected Avelo Airlines to operate these flights with their exceptional track record for reliable and friendly service. These nonstop flights to Mexico, the Dominican Republic, and Jamaica for 2024 are another reminder that LAN is a gateway to popular vacation destinations around the world – and it's not too late to book your trip!" America's Most Convenient Airline Avelo was founded to Inspire Travel by saving its Customers time and money. Since taking flight on April 28, 2021, Avelo has flown 4.2 million Customers on over 30,000 flights. Today, Avelo serves 43 destinations in 23 states and Puerto Rico. Along the way, Avelo has unlocked a new era of convenience, choice and competition by flying unserved routes to primarily underserved communities across the country. Every Avelo flight is nonstop, and at least one airport on every Avelo flight is a small, easy to use airport – making every Avelo journey easier and more enjoyable. Avelo is distinguished by its reliability. In 2023, Avelo achieved the lowest flight cancellation rate and the second-best on-time performance in the U.S. airline industry. Avelo Customers can always change or cancel their itineraries with no extra fees. Additionally, families can travel with ease knowing every child 13 and under will always be automatically seated with an accompanying adult at no additional cost. Additionally, Avelo offers advanced seat assignments for sale. One third of its seats are extra leg room seats, ranging from 32 inches to more than 36 inches, offering a more comfortable experience for Customers who value more space. In addition to advance seat assignments, Avelo offers several unbundled travel-enhancing options that give Customers the flexibility to pay only for what they value, including priority boarding, checked bags, carry-on overhead bags, and bringing a pet in the cabin.

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