Home > Resources > Articles > Embracing Artificial Intelligence in aviation and air traffic management

Embracing Artificial Intelligence in aviation and air traffic management

I was in Brussels last month for Eurocontrol’s Artificial Intelligence in Aviation event for a chance to cut through the hype and look at real, practical ways in which this disruptive technology can help transform how the aviation industry works, and the challenges that exist in getting there. Together with our digital tower partners, Searidge Technologies, we were asked to demonstrate the work we’re currently doing at Heathrow using AI to reduce weather related delays.

Spotlight

Atlas Air

Atlas Air Worldwide Holdings, Inc. (Nasdaq: AAWW) is the parent company of Atlas Air, Inc., majority owner and controlling shareholder of Polar Air Cargo Worldwide, Inc., minority owner of Global Supply Systems Limited, which provides freighter services in the United Kingdom, and owner of Titan Aviation Leasing Limited, which leases aircraft worldwide.

OTHER ARTICLES
Business Aviation

Aviation Unveils the Path to Zero-Carbon Emission for the Future

Article | January 28, 2022

Can the aviation industry have a net zero-carbon emissions? Can technology assist in achieving net-zero emissions? Presently, customers are taking more flights than ever as the industry is set to grow post-pandemic effects. Data from IATA shows that the UK aviation industry alone ejected thirty-seven million tonnes of CO2 into the atmosphere in 2020. That’s an average of 9% more in tonnes of emission the industry recorded in 2018. The warnings are transparent. In the latest reports of Intergovernmental Panel on Climate Change (IPCC), the effects of global warming are escalating. “We know the challenges of climate change the world is facing. It has only continued to intensify,” -Nicholas Calio, president and CEO of Airlines for America Airlines are subsequently embracing their actions towards the recovery of their business. There is a need to take even braver, more momentous steps to address this challenge. Airlines have been focused on carbon offset programs for years. It has previously invested in projects and organizations that assist in reducing the impact of CO2 emissions. In March 2021, the U.S. airline industry announced that its market leaders are committed to achieving zero carbon emissions by 2050. The aviation industry is currently rising at between 4% and 5% a year. And the number of passengers will double every 15-20 years. How will the industry let fly with zero emissions? Certain plans strongly focus on the increasing use of sustainable aviation fuel and jet fuel. These fuels are produced from sources such as plant oils, municipal waste, agricultural residue, fossil fuels, and other interim steps. The blog accumulates some of the best ways that aviation has unveiled on the grounds of zero carbon emissions. Escalating the Use of Alternative Fuel The escalating use of alternative fuels is perhaps the most significant proposed carbon reduction initiative for sustainable aviation fuel (SAF) usage. Sustainable fuel is going to be created from plant or animal material. One of the examples is waste oil. It is studied that SAF has the potential to cut life-cycle emissions from aviation by 80%. It can be blended with conventional jet fuel without making major changes in aircraft designs. But, as technology is concerned with SAF usage, it can be eight times more expensive than conventional jet fuel. SAF currently values less than 0.1% of the almost 300 million tonnes of fuel that commercial airlines use every day. some companies are taking regulatory incentives in joint efforts with aviation after looking at the costs and ensuring that more SAF is used in the future. Let’s see which corporate companies are setting commendable aviation-related commitments. Microsoft partnered with Alaska Airlines. Together, they are working to cover CO2 emissions to make their employees’ travel safe by introducing SAF credits. FedEx has committed to purchase 13 million liters of sustainable aviation fuel from Red Rock Biofuel. It is a part of their long-term net-zero emission strategy. Express GBT created an alliance to help in increasing supply SAF to under carbon reduction initiative and become zero carbon-emitting by 2050. Industry-Wide Efforts The path to climate recovery with zero airline emissions will require a collective effort from all industries. This also includes governments. They must take responsibility for the impact of certain activities, products, and policies have on the environment. The production of fossil fuels is one of them. So, the aviation industry must reduce its dependency on fossil fuels for air travel. Industries such as energy, road transport, infrastructure, manufacturing, and finance are being collectively responsible for creating a risk-free airline emission. For example, policies of energy transition must include a change in the production plan. Road transport efforts should be advanced by designing electric vehicles. Manufacturers should bring in new technology to support the creation of lightweight engines and aircraft parts. All of them should join hands for a sustainable future for aviation. The Role of Government Investments Government bodies play a crucial role in heading up carbon reduction initiatives. The initiative will have solutions such as new aircraft technology and more efficient infrastructure and operations. It also includes the development of zero-carbon energy sources like hydrogen and electric power generation. According to IATA, 1.8 gigatons of carbon will be required to sustain the aviation industry in 2050. The prediction can achieve 65% of carbon for sustainable aviation fuels. What are other solutions in demand to commit to addressing a zero-emission environment? It includes: Fuel-producing companies are to bring large-scale, cost-competitive sustainable aviation fuels (SAF) to the market. Governments and air navigation service providers (ANSPs) eliminate inadequacies in air traffic management and airspace infrastructure. Aircraft and engine manufacturers produce more efficient aircraft engines and propulsion technologies. Airport operators provide the required infrastructure to supply cost-effective SAF. Airline Firms Decarbonizing Aviation Presently, aviation is driving towards a new chapter of growth. And the pillars of growth are the firms that are continuously making efforts to make aviation a risk-free industry. Let’s see how aviation firms are contributing to making a zero-carbon emission sky for safe air travel for the future. Delta Airlines Delta and Aviation Climate Taskforce are initiating technological innovation and accelerating the research and development of emerging technologies. Emerging technologies refer to reducing CO2 footprint production. They are focusing on their approach towards medium-term solutions, near-term solutions and long terms solutions. The mid-term solutions include synthetic fuel. The near-term solutions focus on emerging bio-based Sustainable Aviation Fuel (SAF) pathways. And long-term solutions include hydrogen technologies. ACT will aim to support the advancement of these technologies through two crucial pillars: An Innovation Network A Collaboration Forum JetBlue JetBlue went carbon neutral for all its flights. It went through carbon offset programs in partnership with the CarbonFund.org Foundation. The investment included solar, wind, and hydrogen-energy project initiatives. Apart from this, JetBlue also invested in hundreds of global carbon offset programs to support renewable energy efforts. “views carbon initiative as a platform for other industry-wide environmental improvements that support lower emissions.” -JetBlue The best part is that JetBlue also invested in sustainable aviation fuel on flights. They are currently operating from San Francisco International Airport. American Airlines American Airlines changed its strategy of using traditional jet fuel. The airline has committed to purchase 9 million gallons of SAF to lower CO2 emissions in the next three years. Southwest Airlines On Earth Day 2021, Southwest Airlines announced it would continue to support the U.S. Department of Energy’s National Renewable Energy Laboratory (NREL). NREL works to develop cost-effective low-carbon aviation fuels that are generated from waste. The airline SAF will play a vital role in getting the atmosphere carbon neutral and will be able to achieve carbon neutrality by 2050. On this, NREL estimates that wet waste typically produces enough energy to provide about 20% of jet fuel consumption. How Will the Industry Embrace Greener Air Travel Once It Returns to the Sky? There is a buzz that travelers are now becoming more conscious of the environment. Inspired by Greta Thunberg, a Swedish climate change activist after the pandemic, a growing wave of eco-conscious travelers are choosing to fly with more environmentally friendly airlines. They are also opting for other means of transportation. As the aviation industry accounts for 2.5 percent of global carbon emissions, travelers now want to be associated with greater environmental awareness. They are taking some essential steps such as: Asking whether a flight is necessary for travel Booking a flight that travels nonstop Keeping a check on airlines that promote carbon reduction goals On the other hand, airline companies today are opting to monitor themselves. They are doing it within the parameters of emissions, manufacturing, and embracing technological aspects. Frequently Asked Questions How can air travel become more environmentally friendly? You can follow some travel tips such as: Opt for a direct destination flight Find alternatives to travel other than flight (if not necessary) Carry lesser or lighter luggage Try to produce lesser waste Choose a sustainable flight How are airline firms reducing emissions from their flights? Airline firms are continuously working towards reducing emissions in several ways. They are: By retiring old aircraft By updating air traffic routes to reduce fuel consumption By investing in newer technologies in the manufacturing process and other fields By participating in electricity generation and other sources of fuel generation Which are the most eco-friendly airlines? The most eco-friendly airlines are: Air France United Airlines JetBlue Delta Airlines Virgin Airlines Alaska Airlines

Read More
Air Transport

What Aircraft Are Best Suited For Arctic Flight?

Article | July 15, 2022

When operating aircraft above the Arctic Circle (66.5° N latitude) there are certain hazards to be aware of. We decided to take a look at what aircraft are best suited for Arctic flight.A huge problem with flying in the Arctic is not just icing, but the visual restrictions that are placed on pilots. During the spring and fall, whiteout or flat light can distort what a pilot sees. The horizon can suddenly disappear making objects appear as if they are floating in the air. This can make things like mountain ranges extremely difficult to judge.

Read More
Design and Engineering

5 Digital Strategies for the Aviation Industry

Article | January 7, 2022

Whether you’re a small, newer airline looking to make a splash in the online world or a niche brand wanting to expand your customer base, you’ll need the right aviation marketing strategies in your arsenal. Similar to any other industry in today’s market, digital strategies are non-negotiable for brands in the aviation space who are hoping to connect with customers online and restore customer confidence in the aftermath of COVID-19. And if you’re looking to take your brand to the digital skies, you need impactful strategies that help you offer a seamless customer experience. Let’s look at five strategies you can use for your aviation marketing strategy. Aviation Marketing through Social Media Visibility is a hugely important goal to achieve for any business. After all, how can you hope to attract new customers if no one knows about you? This is especially true and important for smaller airlines or those not operating in the commercial space. For example, when the average customer thinks about traveling by plane, they probably aren’t considering private airlines. But if customers see content online about airlines, perhaps even highlighting that some private airlines fall in their price range, things can change. Once customers are aware of your company, you’re one step closer to securing a sale. The key is getting in the picture in the first place—something social media can do. In addition to visibility, use social media to keep your customers informed. Despite us seemingly living in a post-COVID world, uncertainty is still a big factor that customers and airlines alike have to consider. Positive coronavirus results or transmission outbreaks can throw a wrench in travel plans right up until check-in, but social media offers a way to keep customers informed with live information and updates. Airlines can use social media platforms like Twitter to post live updates on flights, including regular information on delays, but also more unexpected and yet super useful updates on things such as weather conditions at their destination. And if you’re looking for international aviation marketing strategies as a multinational company, social media is a great way to connect with customers across territories too, thanks to its global reach. Digital Customer Service Strategies We saw during COVID-19 how important it was to provide quick, accurate information to customers, with things like up-to-date websites, live social updates, and automated texts for flight changes. These strategies all helped to streamline customer service offerings, as well as free up helplines and customer service booths at airports, and they have helped establish a new benchmark when it comes to customer service. Having a solid customer service strategy in place is more important than ever—specifically, having one that’s responsive, flexible, and digital. This means offering smart chatbots that can assist with frequently asked questions, detailed guidance online addressing common challenges that customers face, and over-the-phone support in multiple languages that can enhance an international aviation marketing strategy. Customer service might not seem like it matches with airline marketing, but going above and beyond for your customers is essential in creating the right reputation for your brand. Establishing your company as a gold-star service provider will not just give you something to shout about online, but it will also keep customers loyal and engaged with you too. Mobile Solutions We all know that the future is mobile—and it’s no different for aviation companies, who have that same pressure to keep up with technological advancements if they want to provide the best service possible for their customers. Smartphones are an integral part of all of our lives, and they’re now just as important as ever, as people are taking their digital identification with them on their travels. Aviation companies must recognize the company they keep in the travel space, where mobile apps support customers on their journeys and trips—from navigation to weather and accommodation to ridesharing. Without an interactive app or fully mobile-friendly site, an airline’s strategy for marketing won’t be as impactful. Customers used to have to carry printed versions of their flight documents in order to board, including boarding passes and booking confirmations, but things aren’t so paper-based anymore. Digital wallets that keep boarding passes safe and apps that store customers’ flight information are the norm now. Mobile apps are also fantastic for driving loyalty programs. With an interactive app where customers can collect and cash in loyalty points, you not only provide an easy way for customers to enjoy their rewards, but also make flying more accessible and cost-effective. In a post-COVID market, there is even more of an emphasis on contactless travel—another area where mobile solutions can play a key role. Phones allow consumers to have all their information handy, and other contactless technology helps facilitate airport management. Content that Creates Real Connections Digital content has the potential to reach a wider audience and, more importantly, turn readers into customers, so it should be included in any airline marketing strategy. Showing customers exactly what your company can do for them, and how you do it, is crucial for establishing strong branding and customer relationships. It’s how airlines can differentiate themselves from their competitors and add value to their services. Meaningful content that your audience will trust includes user-generated content that offers real insights into what it’s like to be a customer of your company, such as honest reviews and feedback from real customers. You can deliver this content in a variety of ways—e.g., blogs, videos, social media, PR—but however you choose to do so, be sure to keep the story at the forefront of your narrative to create those all-important connections with customers. Omnichannel Digital Experiences Alongside social media, there are a slew of other digital channels that should be considered in your digital strategy. This is hugely important because of the myriad ways that consumers interact with the online world nowadays. If it’s not live Twitter updates, it’s check-in reminder emails. The point is that brands need to be present across different platforms and digital mediums in order to provide a competitive and effective experience for their customers. For airlines, it’s about making sure that no matter what device a customer is using, their journey is cohesive and streamlined. They should be able to switch seamlessly between your website on their laptop and emails on a tablet, with the right information easy and quick to find in a consistently branded way. It’s also worth considering that people tend to carry multiple devices with them while traveling, making it even more important for airlines and airports alike to offer omnichannel digital content to their customers. Conclusion Whatever part of your aviation branding or marketing you need support with, the team at TPT Digital can take your brand to new heights. The 2022 Aviation Festival is a great opportunity for learning, connection, and collaboration—come and say hello to us there! Also, get in touch if you’d like to discuss how TPT Digital can support your paid social media content. We’re happy to give you a free quote.

Read More
Aviation Technology

AI in Aviation: What’s the Word?

Article | July 26, 2022

DataBridge recently released a new market research analysis on AI in aviation, and the findings are promising. The aviation industry has relied on artificial intelligence (AI) for years. The technology has assisted pilots through machine learning algorithms to collect flight data about altitudes, air traffic management, weather, and route distance. It has enabled them to optimize fuel usage and reduce fuel costs. And now, it is going further. AI has been cascading into other areas of aviation. Here are some trends to note from the “Global Artificial Intelligence in Aviation Market” study. Benefitting Ground Operations AI is extensively used in real-time support systems and air traffic control. From automated baggage check-in to facial recognition, it is powering several ground operations. These functions contribute heavily to maximizing resources, reducing labor costs, and enhancing seamlessness across different processes. Improving Performance and Processes with Machine Learning (ML) The emergence of AI in aviation is thanks to a surge of capital investments by key aviation players. Cloud computing is being used by many organizations as a way to consolidate processes and deal with complexity better. Impacting How Planes will be Piloted AI will considerably impact the future of piloting as we know it. Building on Airbus’ first ever takeoff, landing and taxi using vision-based AI in 2020, prominent aerospace tech firms continue to work on self-piloting planes or passenger autonomous aerial vehicles (AV) that will employ AI-powered intelligent navigation to fly. Improving Efficiency and Accuracy for Manual Processes According to aviation experts, ML digital assistants are able to process massive volumes of historical data in order to support ground staff and pilots alike. With AI’s capabilities of enabling elusive insights into patterns and complexities of data, the technology is considered ideal for aviation, where there is no room for errors. The Path Ahead The COVID-19 pandemic highlighted the importance of new technologies in pushing the envelope and innovating solutions. The evolution of technology will only propel the adoption of AI further into the aviation industry. With multiple use cases and brilliant results from the use of AI, the aviation industry is all set for a digital transformation fuelled by data, machine learning and precision

Read More
Business Aviation

Travel Testing May Be Ending, But Airline Health Safety Measures Are Here To Stay

Article | January 28, 2022

Can the aviation industry have a net zero-carbon emissions? Can technology assist in achieving net-zero emissions? Presently, customers are taking more flights than ever as the industry is set to grow post-pandemic effects. Data from IATA shows that the UK aviation industry alone ejected thirty-seven million tonnes of CO2 into the atmosphere in 2020. That’s an average of 9% more in tonnes of emission the industry recorded in 2018. The warnings are transparent. In the latest reports of Intergovernmental Panel on Climate Change (IPCC), the effects of global warming are escalating. “We know the challenges of climate change the world is facing. It has only continued to intensify,” -Nicholas Calio, president and CEO of Airlines for America Airlines are subsequently embracing their actions towards the recovery of their business. There is a need to take even braver, more momentous steps to address this challenge. Airlines have been focused on carbon offset programs for years. It has previously invested in projects and organizations that assist in reducing the impact of CO2 emissions. In March 2021, the U.S. airline industry announced that its market leaders are committed to achieving zero carbon emissions by 2050. The aviation industry is currently rising at between 4% and 5% a year. And the number of passengers will double every 15-20 years. How will the industry let fly with zero emissions? Certain plans strongly focus on the increasing use of sustainable aviation fuel and jet fuel. These fuels are produced from sources such as plant oils, municipal waste, agricultural residue, fossil fuels, and other interim steps. The blog accumulates some of the best ways that aviation has unveiled on the grounds of zero carbon emissions. Escalating the Use of Alternative Fuel The escalating use of alternative fuels is perhaps the most significant proposed carbon reduction initiative for sustainable aviation fuel (SAF) usage. Sustainable fuel is going to be created from plant or animal material. One of the examples is waste oil. It is studied that SAF has the potential to cut life-cycle emissions from aviation by 80%. It can be blended with conventional jet fuel without making major changes in aircraft designs. But, as technology is concerned with SAF usage, it can be eight times more expensive than conventional jet fuel. SAF currently values less than 0.1% of the almost 300 million tonnes of fuel that commercial airlines use every day. some companies are taking regulatory incentives in joint efforts with aviation after looking at the costs and ensuring that more SAF is used in the future. Let’s see which corporate companies are setting commendable aviation-related commitments. Microsoft partnered with Alaska Airlines. Together, they are working to cover CO2 emissions to make their employees’ travel safe by introducing SAF credits. FedEx has committed to purchase 13 million liters of sustainable aviation fuel from Red Rock Biofuel. It is a part of their long-term net-zero emission strategy. Express GBT created an alliance to help in increasing supply SAF to under carbon reduction initiative and become zero carbon-emitting by 2050. Industry-Wide Efforts The path to climate recovery with zero airline emissions will require a collective effort from all industries. This also includes governments. They must take responsibility for the impact of certain activities, products, and policies have on the environment. The production of fossil fuels is one of them. So, the aviation industry must reduce its dependency on fossil fuels for air travel. Industries such as energy, road transport, infrastructure, manufacturing, and finance are being collectively responsible for creating a risk-free airline emission. For example, policies of energy transition must include a change in the production plan. Road transport efforts should be advanced by designing electric vehicles. Manufacturers should bring in new technology to support the creation of lightweight engines and aircraft parts. All of them should join hands for a sustainable future for aviation. The Role of Government Investments Government bodies play a crucial role in heading up carbon reduction initiatives. The initiative will have solutions such as new aircraft technology and more efficient infrastructure and operations. It also includes the development of zero-carbon energy sources like hydrogen and electric power generation. According to IATA, 1.8 gigatons of carbon will be required to sustain the aviation industry in 2050. The prediction can achieve 65% of carbon for sustainable aviation fuels. What are other solutions in demand to commit to addressing a zero-emission environment? It includes: Fuel-producing companies are to bring large-scale, cost-competitive sustainable aviation fuels (SAF) to the market. Governments and air navigation service providers (ANSPs) eliminate inadequacies in air traffic management and airspace infrastructure. Aircraft and engine manufacturers produce more efficient aircraft engines and propulsion technologies. Airport operators provide the required infrastructure to supply cost-effective SAF. Airline Firms Decarbonizing Aviation Presently, aviation is driving towards a new chapter of growth. And the pillars of growth are the firms that are continuously making efforts to make aviation a risk-free industry. Let’s see how aviation firms are contributing to making a zero-carbon emission sky for safe air travel for the future. Delta Airlines Delta and Aviation Climate Taskforce are initiating technological innovation and accelerating the research and development of emerging technologies. Emerging technologies refer to reducing CO2 footprint production. They are focusing on their approach towards medium-term solutions, near-term solutions and long terms solutions. The mid-term solutions include synthetic fuel. The near-term solutions focus on emerging bio-based Sustainable Aviation Fuel (SAF) pathways. And long-term solutions include hydrogen technologies. ACT will aim to support the advancement of these technologies through two crucial pillars: An Innovation Network A Collaboration Forum JetBlue JetBlue went carbon neutral for all its flights. It went through carbon offset programs in partnership with the CarbonFund.org Foundation. The investment included solar, wind, and hydrogen-energy project initiatives. Apart from this, JetBlue also invested in hundreds of global carbon offset programs to support renewable energy efforts. “views carbon initiative as a platform for other industry-wide environmental improvements that support lower emissions.” -JetBlue The best part is that JetBlue also invested in sustainable aviation fuel on flights. They are currently operating from San Francisco International Airport. American Airlines American Airlines changed its strategy of using traditional jet fuel. The airline has committed to purchase 9 million gallons of SAF to lower CO2 emissions in the next three years. Southwest Airlines On Earth Day 2021, Southwest Airlines announced it would continue to support the U.S. Department of Energy’s National Renewable Energy Laboratory (NREL). NREL works to develop cost-effective low-carbon aviation fuels that are generated from waste. The airline SAF will play a vital role in getting the atmosphere carbon neutral and will be able to achieve carbon neutrality by 2050. On this, NREL estimates that wet waste typically produces enough energy to provide about 20% of jet fuel consumption. How Will the Industry Embrace Greener Air Travel Once It Returns to the Sky? There is a buzz that travelers are now becoming more conscious of the environment. Inspired by Greta Thunberg, a Swedish climate change activist after the pandemic, a growing wave of eco-conscious travelers are choosing to fly with more environmentally friendly airlines. They are also opting for other means of transportation. As the aviation industry accounts for 2.5 percent of global carbon emissions, travelers now want to be associated with greater environmental awareness. They are taking some essential steps such as: Asking whether a flight is necessary for travel Booking a flight that travels nonstop Keeping a check on airlines that promote carbon reduction goals On the other hand, airline companies today are opting to monitor themselves. They are doing it within the parameters of emissions, manufacturing, and embracing technological aspects. Frequently Asked Questions How can air travel become more environmentally friendly? You can follow some travel tips such as: Opt for a direct destination flight Find alternatives to travel other than flight (if not necessary) Carry lesser or lighter luggage Try to produce lesser waste Choose a sustainable flight How are airline firms reducing emissions from their flights? Airline firms are continuously working towards reducing emissions in several ways. They are: By retiring old aircraft By updating air traffic routes to reduce fuel consumption By investing in newer technologies in the manufacturing process and other fields By participating in electricity generation and other sources of fuel generation Which are the most eco-friendly airlines? The most eco-friendly airlines are: Air France United Airlines JetBlue Delta Airlines Virgin Airlines Alaska Airlines

Read More
Air Transport

Inside NASA’s New Sustainable Flight Demonstrator Program

Article | July 15, 2022

When operating aircraft above the Arctic Circle (66.5° N latitude) there are certain hazards to be aware of. We decided to take a look at what aircraft are best suited for Arctic flight.A huge problem with flying in the Arctic is not just icing, but the visual restrictions that are placed on pilots. During the spring and fall, whiteout or flat light can distort what a pilot sees. The horizon can suddenly disappear making objects appear as if they are floating in the air. This can make things like mountain ranges extremely difficult to judge.

Read More
Design and Engineering

Aircraft Engine Oils: Realizing Their Importance in Aircraft

Article | January 7, 2022

Whether you’re a small, newer airline looking to make a splash in the online world or a niche brand wanting to expand your customer base, you’ll need the right aviation marketing strategies in your arsenal. Similar to any other industry in today’s market, digital strategies are non-negotiable for brands in the aviation space who are hoping to connect with customers online and restore customer confidence in the aftermath of COVID-19. And if you’re looking to take your brand to the digital skies, you need impactful strategies that help you offer a seamless customer experience. Let’s look at five strategies you can use for your aviation marketing strategy. Aviation Marketing through Social Media Visibility is a hugely important goal to achieve for any business. After all, how can you hope to attract new customers if no one knows about you? This is especially true and important for smaller airlines or those not operating in the commercial space. For example, when the average customer thinks about traveling by plane, they probably aren’t considering private airlines. But if customers see content online about airlines, perhaps even highlighting that some private airlines fall in their price range, things can change. Once customers are aware of your company, you’re one step closer to securing a sale. The key is getting in the picture in the first place—something social media can do. In addition to visibility, use social media to keep your customers informed. Despite us seemingly living in a post-COVID world, uncertainty is still a big factor that customers and airlines alike have to consider. Positive coronavirus results or transmission outbreaks can throw a wrench in travel plans right up until check-in, but social media offers a way to keep customers informed with live information and updates. Airlines can use social media platforms like Twitter to post live updates on flights, including regular information on delays, but also more unexpected and yet super useful updates on things such as weather conditions at their destination. And if you’re looking for international aviation marketing strategies as a multinational company, social media is a great way to connect with customers across territories too, thanks to its global reach. Digital Customer Service Strategies We saw during COVID-19 how important it was to provide quick, accurate information to customers, with things like up-to-date websites, live social updates, and automated texts for flight changes. These strategies all helped to streamline customer service offerings, as well as free up helplines and customer service booths at airports, and they have helped establish a new benchmark when it comes to customer service. Having a solid customer service strategy in place is more important than ever—specifically, having one that’s responsive, flexible, and digital. This means offering smart chatbots that can assist with frequently asked questions, detailed guidance online addressing common challenges that customers face, and over-the-phone support in multiple languages that can enhance an international aviation marketing strategy. Customer service might not seem like it matches with airline marketing, but going above and beyond for your customers is essential in creating the right reputation for your brand. Establishing your company as a gold-star service provider will not just give you something to shout about online, but it will also keep customers loyal and engaged with you too. Mobile Solutions We all know that the future is mobile—and it’s no different for aviation companies, who have that same pressure to keep up with technological advancements if they want to provide the best service possible for their customers. Smartphones are an integral part of all of our lives, and they’re now just as important as ever, as people are taking their digital identification with them on their travels. Aviation companies must recognize the company they keep in the travel space, where mobile apps support customers on their journeys and trips—from navigation to weather and accommodation to ridesharing. Without an interactive app or fully mobile-friendly site, an airline’s strategy for marketing won’t be as impactful. Customers used to have to carry printed versions of their flight documents in order to board, including boarding passes and booking confirmations, but things aren’t so paper-based anymore. Digital wallets that keep boarding passes safe and apps that store customers’ flight information are the norm now. Mobile apps are also fantastic for driving loyalty programs. With an interactive app where customers can collect and cash in loyalty points, you not only provide an easy way for customers to enjoy their rewards, but also make flying more accessible and cost-effective. In a post-COVID market, there is even more of an emphasis on contactless travel—another area where mobile solutions can play a key role. Phones allow consumers to have all their information handy, and other contactless technology helps facilitate airport management. Content that Creates Real Connections Digital content has the potential to reach a wider audience and, more importantly, turn readers into customers, so it should be included in any airline marketing strategy. Showing customers exactly what your company can do for them, and how you do it, is crucial for establishing strong branding and customer relationships. It’s how airlines can differentiate themselves from their competitors and add value to their services. Meaningful content that your audience will trust includes user-generated content that offers real insights into what it’s like to be a customer of your company, such as honest reviews and feedback from real customers. You can deliver this content in a variety of ways—e.g., blogs, videos, social media, PR—but however you choose to do so, be sure to keep the story at the forefront of your narrative to create those all-important connections with customers. Omnichannel Digital Experiences Alongside social media, there are a slew of other digital channels that should be considered in your digital strategy. This is hugely important because of the myriad ways that consumers interact with the online world nowadays. If it’s not live Twitter updates, it’s check-in reminder emails. The point is that brands need to be present across different platforms and digital mediums in order to provide a competitive and effective experience for their customers. For airlines, it’s about making sure that no matter what device a customer is using, their journey is cohesive and streamlined. They should be able to switch seamlessly between your website on their laptop and emails on a tablet, with the right information easy and quick to find in a consistently branded way. It’s also worth considering that people tend to carry multiple devices with them while traveling, making it even more important for airlines and airports alike to offer omnichannel digital content to their customers. Conclusion Whatever part of your aviation branding or marketing you need support with, the team at TPT Digital can take your brand to new heights. The 2022 Aviation Festival is a great opportunity for learning, connection, and collaboration—come and say hello to us there! Also, get in touch if you’d like to discuss how TPT Digital can support your paid social media content. We’re happy to give you a free quote.

Read More
Aviation Technology

AI in Aviation: What’s the Word?

Article | July 26, 2022

DataBridge recently released a new market research analysis on AI in aviation, and the findings are promising. The aviation industry has relied on artificial intelligence (AI) for years. The technology has assisted pilots through machine learning algorithms to collect flight data about altitudes, air traffic management, weather, and route distance. It has enabled them to optimize fuel usage and reduce fuel costs. And now, it is going further. AI has been cascading into other areas of aviation. Here are some trends to note from the “Global Artificial Intelligence in Aviation Market” study. Benefitting Ground Operations AI is extensively used in real-time support systems and air traffic control. From automated baggage check-in to facial recognition, it is powering several ground operations. These functions contribute heavily to maximizing resources, reducing labor costs, and enhancing seamlessness across different processes. Improving Performance and Processes with Machine Learning (ML) The emergence of AI in aviation is thanks to a surge of capital investments by key aviation players. Cloud computing is being used by many organizations as a way to consolidate processes and deal with complexity better. Impacting How Planes will be Piloted AI will considerably impact the future of piloting as we know it. Building on Airbus’ first ever takeoff, landing and taxi using vision-based AI in 2020, prominent aerospace tech firms continue to work on self-piloting planes or passenger autonomous aerial vehicles (AV) that will employ AI-powered intelligent navigation to fly. Improving Efficiency and Accuracy for Manual Processes According to aviation experts, ML digital assistants are able to process massive volumes of historical data in order to support ground staff and pilots alike. With AI’s capabilities of enabling elusive insights into patterns and complexities of data, the technology is considered ideal for aviation, where there is no room for errors. The Path Ahead The COVID-19 pandemic highlighted the importance of new technologies in pushing the envelope and innovating solutions. The evolution of technology will only propel the adoption of AI further into the aviation industry. With multiple use cases and brilliant results from the use of AI, the aviation industry is all set for a digital transformation fuelled by data, machine learning and precision

Read More
MORE ARTICLES

Spotlight

Atlas Air

Atlas Air Worldwide Holdings, Inc. (Nasdaq: AAWW) is the parent company of Atlas Air, Inc., majority owner and controlling shareholder of Polar Air Cargo Worldwide, Inc., minority owner of Global Supply Systems Limited, which provides freighter services in the United Kingdom, and owner of Titan Aviation Leasing Limited, which leases aircraft worldwide.

Related News

Aerospace, Commercial Aviation, Aviation Technology

AAR signs extension and expansion of flight-hour component support agreement with ASL Aviation Holdings DAC

AAR CORP | January 04, 2024

AAR CORP. a leading provider of aviation services to commercial and government operators, MROs, and OEMs, has signed a multi-year contract extension and expansion for flight-hour component support services with ASL Aviation Holdings DAC (ASL Airlines). The contract extends and expands AAR's existing component support agreement with ASL Airlines Belgium to include ASL Airlines France, ASL Airlines United Kingdom, and ASL Airlines Ireland. AAR currently supports 28 ASL aircraft, which is expected to increase to 65 under the new agreement. AAR's Integrated Solutions' segment will provide 24/7 component support services for the airlines' Boeing 737 fleets. For more than a decade, ASL has benefited from AAR's proven excellence in delivering flight-hour support services and associated cost efficiencies, which enable the on-time performance of ASL's operations," said James George, ASL Aviation Holdings' Head of Procurement. "We are delighted to expand our partnership with AAR to include additional ASL airlines." "AAR's strategically located warehouses and support teams expedite the delivery of components and reduce maintenance turnaround times for ASL," said Chris Fiddes, AAR's Vice President of Commercial Programs. "We look forward to the expansion of our relationship as ASL grows and modernizes its fleet.

Read More

Aviation Technology

Jet Linx Expands Private Aviation Footprint with New Base in Salt Lake City

Jet Linx | January 03, 2024

Jet Linx, a locally-focused private aviation company, announced its 22nd location at Salt Lake City International Airport. With established Base locations in Denver and Scottsdale, the new Salt Lake City Base strengthens the Company's presence in the Mountain West region and provides localized private jet services to Aircraft Owners and Jet Card Members throughout Utah. "We're thrilled to bring Jet Linx's extraordinary standard of customer service to Aircraft Owners and Jet Card Members in the Salt Lake City area," said Brent Wouters, Jet Linx CEO. "Salt Lake City and the great state of Utah attracts national and international visitors year-round and we look forward to serving as Salt Lake City's most trusted resource for private jet travel and Aircraft Management services." The establishment of Jet Linx's Salt Lake City Base is emblematic of the Company's continued national growth. Jet Linx opened its first private terminal in 1999 in Omaha, NE. In the 24 years since, the Company has expanded to 22 Bases nationwide. In addition to growing Base locations, Jet Linx continually invests in its operations to provide its customers with state-of-the-art facilities and the highest quality customer experience. In 2022, Jet Linx Scottsdale moved to a new, purpose-built facility in response to increasing local demand. "We're singularly focused on providing the highest quality, customized, local service to our customers supported by our national infrastructure and economies of scale," said Dan Pasque, Jet Linx Regional Base President. "We look forward to providing the Salt Lake City market access to our fleet of 100+ aircraft, while engaging one-on-one with our expert team based right at their home airport to meet their aviation needs." The Company plans for further national expansion as part of it's strategic growth initiative to increase fleet size and grow Jet Card clientele. In 2024, the Company will celebrate its 25th year in business.

Read More

Business Aviation, Commercial Aviation

Skyservice Business Aviation Expands Presence in Montréal

Skyservice | September 26, 2022

Skyservice Business Aviation , a North American leader in business aviation, today announced it has acquired a heavy-body aircraft hangar and office facility from Bombardier, thereby doubling the Company's footprint at Montréal-Trudeau International Airport ("YUL") in Montréal, Canada.The 153,000- square-foot property includes 80,000 square feet of hangar space, providing Skyservice with greater capacity to perform nose-to-tail heavy aircraft maintenance as well as support the growing demand for aircraft management at YUL, one of Canada's busiest airports. "We are pleased to acquire this cutting-edge facility, which will allow us to deliver our award-winning services to even more aircraft owners, clients and fleet operators at YUL, Skyservice was founded in Montréal in 1986 and we are committed to continuing to invest in aviation excellence, innovation and sustainability at this airport, creating more opportunities for hands-on training and employment, and offering aircraft owners access to a full suite of best-in-class services and support." Benjamin Murray, President and CEO of Skyservice The transaction further strengthens Skyservice's presence in Canada's aviation services market. Earlier this year, Skyservice opened Toronto South, its second private jet center at Toronto Pearson International Airport (YYZ), which includes a 90,000 -square- foot hangar and a 20,000-square-foot Fixed Base Operation (FBO) exclusive to managed aircraft clients. Skyservice South joins Skyservice's Toronto Midfield FBO, which was voted one of the top 20% best FBOs in North America by AIN Magazine in April 2022 and the recipient of Best FBO in Canada in the 2022 PRASE* Survey by Professional Pilot Magazine. About Skyservice™ Skyservice is a North American leader in business aviation dedicated to innovation, responsible operations, safety, and service excellence. Celebrating its 36th successful year, Skyservice is at the forefront of the business aviation industry with best-in-class facilities across North America. Our skilled maintenance teams, outstanding fixed base operation facilities, first-class aircraft management, charter services, aircraft sales and acquisition provide our customers with an experience that is truly above and beyond.

Read More

Aerospace, Commercial Aviation, Aviation Technology

AAR signs extension and expansion of flight-hour component support agreement with ASL Aviation Holdings DAC

AAR CORP | January 04, 2024

AAR CORP. a leading provider of aviation services to commercial and government operators, MROs, and OEMs, has signed a multi-year contract extension and expansion for flight-hour component support services with ASL Aviation Holdings DAC (ASL Airlines). The contract extends and expands AAR's existing component support agreement with ASL Airlines Belgium to include ASL Airlines France, ASL Airlines United Kingdom, and ASL Airlines Ireland. AAR currently supports 28 ASL aircraft, which is expected to increase to 65 under the new agreement. AAR's Integrated Solutions' segment will provide 24/7 component support services for the airlines' Boeing 737 fleets. For more than a decade, ASL has benefited from AAR's proven excellence in delivering flight-hour support services and associated cost efficiencies, which enable the on-time performance of ASL's operations," said James George, ASL Aviation Holdings' Head of Procurement. "We are delighted to expand our partnership with AAR to include additional ASL airlines." "AAR's strategically located warehouses and support teams expedite the delivery of components and reduce maintenance turnaround times for ASL," said Chris Fiddes, AAR's Vice President of Commercial Programs. "We look forward to the expansion of our relationship as ASL grows and modernizes its fleet.

Read More

Aviation Technology

Jet Linx Expands Private Aviation Footprint with New Base in Salt Lake City

Jet Linx | January 03, 2024

Jet Linx, a locally-focused private aviation company, announced its 22nd location at Salt Lake City International Airport. With established Base locations in Denver and Scottsdale, the new Salt Lake City Base strengthens the Company's presence in the Mountain West region and provides localized private jet services to Aircraft Owners and Jet Card Members throughout Utah. "We're thrilled to bring Jet Linx's extraordinary standard of customer service to Aircraft Owners and Jet Card Members in the Salt Lake City area," said Brent Wouters, Jet Linx CEO. "Salt Lake City and the great state of Utah attracts national and international visitors year-round and we look forward to serving as Salt Lake City's most trusted resource for private jet travel and Aircraft Management services." The establishment of Jet Linx's Salt Lake City Base is emblematic of the Company's continued national growth. Jet Linx opened its first private terminal in 1999 in Omaha, NE. In the 24 years since, the Company has expanded to 22 Bases nationwide. In addition to growing Base locations, Jet Linx continually invests in its operations to provide its customers with state-of-the-art facilities and the highest quality customer experience. In 2022, Jet Linx Scottsdale moved to a new, purpose-built facility in response to increasing local demand. "We're singularly focused on providing the highest quality, customized, local service to our customers supported by our national infrastructure and economies of scale," said Dan Pasque, Jet Linx Regional Base President. "We look forward to providing the Salt Lake City market access to our fleet of 100+ aircraft, while engaging one-on-one with our expert team based right at their home airport to meet their aviation needs." The Company plans for further national expansion as part of it's strategic growth initiative to increase fleet size and grow Jet Card clientele. In 2024, the Company will celebrate its 25th year in business.

Read More

Business Aviation, Commercial Aviation

Skyservice Business Aviation Expands Presence in Montréal

Skyservice | September 26, 2022

Skyservice Business Aviation , a North American leader in business aviation, today announced it has acquired a heavy-body aircraft hangar and office facility from Bombardier, thereby doubling the Company's footprint at Montréal-Trudeau International Airport ("YUL") in Montréal, Canada.The 153,000- square-foot property includes 80,000 square feet of hangar space, providing Skyservice with greater capacity to perform nose-to-tail heavy aircraft maintenance as well as support the growing demand for aircraft management at YUL, one of Canada's busiest airports. "We are pleased to acquire this cutting-edge facility, which will allow us to deliver our award-winning services to even more aircraft owners, clients and fleet operators at YUL, Skyservice was founded in Montréal in 1986 and we are committed to continuing to invest in aviation excellence, innovation and sustainability at this airport, creating more opportunities for hands-on training and employment, and offering aircraft owners access to a full suite of best-in-class services and support." Benjamin Murray, President and CEO of Skyservice The transaction further strengthens Skyservice's presence in Canada's aviation services market. Earlier this year, Skyservice opened Toronto South, its second private jet center at Toronto Pearson International Airport (YYZ), which includes a 90,000 -square- foot hangar and a 20,000-square-foot Fixed Base Operation (FBO) exclusive to managed aircraft clients. Skyservice South joins Skyservice's Toronto Midfield FBO, which was voted one of the top 20% best FBOs in North America by AIN Magazine in April 2022 and the recipient of Best FBO in Canada in the 2022 PRASE* Survey by Professional Pilot Magazine. About Skyservice™ Skyservice is a North American leader in business aviation dedicated to innovation, responsible operations, safety, and service excellence. Celebrating its 36th successful year, Skyservice is at the forefront of the business aviation industry with best-in-class facilities across North America. Our skilled maintenance teams, outstanding fixed base operation facilities, first-class aircraft management, charter services, aircraft sales and acquisition provide our customers with an experience that is truly above and beyond.

Read More

Events