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F-35 Overview | Defense & Space | Honeywell Defense & Space

Each F-35 built contains 100 unique Honeywell parts. We take great pride in the unique role that Honeywell Aerospace plays in national and homeland defense. The innovative technologies, products and services that our dedicated Defense & Space team develops and delivers help improve the efficiency and mission-effectiveness of our armed forces and help keep our soldiers, sailors, airmen and marines out of harm’s way.Honeywell is inventing technologies that address some of the world’s toughest challenges in energy efficiency, clean energy generation, safety and security, globalization and customer productivity. With approximately 132,000 employees worldwide, including more than 22,000 engineers and scientists, we have an unrelenting focus on performance, quality, delivery, value and technology in everything we make and do.

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Aero Precision

Located in Livermore, California, Aero Precision provides OEM component management for military aircraft operators in over 60 countries across 14+ military platforms from more than 16 OEM partners. Aero Precision provisions OEM spares, manages repairs and provides upgrade/modification solutions. Acquired by Greenwich AeroGroup in 2013, Aero Precision continues its expansion as a leader in military aircraft aftermarket parts and distribution services as an alternative to FMS.

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Defense and Space

5 Digital Strategies for the Aviation Industry

Article | June 8, 2022

Whether you’re a small, newer airline looking to make a splash in the online world or a niche brand wanting to expand your customer base, you’ll need the right aviation marketing strategies in your arsenal. Similar to any other industry in today’s market, digital strategies are non-negotiable for brands in the aviation space who are hoping to connect with customers online and restore customer confidence in the aftermath of COVID-19. And if you’re looking to take your brand to the digital skies, you need impactful strategies that help you offer a seamless customer experience. Let’s look at five strategies you can use for your aviation marketing strategy. Aviation Marketing through Social Media Visibility is a hugely important goal to achieve for any business. After all, how can you hope to attract new customers if no one knows about you? This is especially true and important for smaller airlines or those not operating in the commercial space. For example, when the average customer thinks about traveling by plane, they probably aren’t considering private airlines. But if customers see content online about airlines, perhaps even highlighting that some private airlines fall in their price range, things can change. Once customers are aware of your company, you’re one step closer to securing a sale. The key is getting in the picture in the first place—something social media can do. In addition to visibility, use social media to keep your customers informed. Despite us seemingly living in a post-COVID world, uncertainty is still a big factor that customers and airlines alike have to consider. Positive coronavirus results or transmission outbreaks can throw a wrench in travel plans right up until check-in, but social media offers a way to keep customers informed with live information and updates. Airlines can use social media platforms like Twitter to post live updates on flights, including regular information on delays, but also more unexpected and yet super useful updates on things such as weather conditions at their destination. And if you’re looking for international aviation marketing strategies as a multinational company, social media is a great way to connect with customers across territories too, thanks to its global reach. Digital Customer Service Strategies We saw during COVID-19 how important it was to provide quick, accurate information to customers, with things like up-to-date websites, live social updates, and automated texts for flight changes. These strategies all helped to streamline customer service offerings, as well as free up helplines and customer service booths at airports, and they have helped establish a new benchmark when it comes to customer service. Having a solid customer service strategy in place is more important than ever—specifically, having one that’s responsive, flexible, and digital. This means offering smart chatbots that can assist with frequently asked questions, detailed guidance online addressing common challenges that customers face, and over-the-phone support in multiple languages that can enhance an international aviation marketing strategy. Customer service might not seem like it matches with airline marketing, but going above and beyond for your customers is essential in creating the right reputation for your brand. Establishing your company as a gold-star service provider will not just give you something to shout about online, but it will also keep customers loyal and engaged with you too. Mobile Solutions We all know that the future is mobile—and it’s no different for aviation companies, who have that same pressure to keep up with technological advancements if they want to provide the best service possible for their customers. Smartphones are an integral part of all of our lives, and they’re now just as important as ever, as people are taking their digital identification with them on their travels. Aviation companies must recognize the company they keep in the travel space, where mobile apps support customers on their journeys and trips—from navigation to weather and accommodation to ridesharing. Without an interactive app or fully mobile-friendly site, an airline’s strategy for marketing won’t be as impactful. Customers used to have to carry printed versions of their flight documents in order to board, including boarding passes and booking confirmations, but things aren’t so paper-based anymore. Digital wallets that keep boarding passes safe and apps that store customers’ flight information are the norm now. Mobile apps are also fantastic for driving loyalty programs. With an interactive app where customers can collect and cash in loyalty points, you not only provide an easy way for customers to enjoy their rewards, but also make flying more accessible and cost-effective. In a post-COVID market, there is even more of an emphasis on contactless travel—another area where mobile solutions can play a key role. Phones allow consumers to have all their information handy, and other contactless technology helps facilitate airport management. Content that Creates Real Connections Digital content has the potential to reach a wider audience and, more importantly, turn readers into customers, so it should be included in any airline marketing strategy. Showing customers exactly what your company can do for them, and how you do it, is crucial for establishing strong branding and customer relationships. It’s how airlines can differentiate themselves from their competitors and add value to their services. Meaningful content that your audience will trust includes user-generated content that offers real insights into what it’s like to be a customer of your company, such as honest reviews and feedback from real customers. You can deliver this content in a variety of ways—e.g., blogs, videos, social media, PR—but however you choose to do so, be sure to keep the story at the forefront of your narrative to create those all-important connections with customers. Omnichannel Digital Experiences Alongside social media, there are a slew of other digital channels that should be considered in your digital strategy. This is hugely important because of the myriad ways that consumers interact with the online world nowadays. If it’s not live Twitter updates, it’s check-in reminder emails. The point is that brands need to be present across different platforms and digital mediums in order to provide a competitive and effective experience for their customers. For airlines, it’s about making sure that no matter what device a customer is using, their journey is cohesive and streamlined. They should be able to switch seamlessly between your website on their laptop and emails on a tablet, with the right information easy and quick to find in a consistently branded way. It’s also worth considering that people tend to carry multiple devices with them while traveling, making it even more important for airlines and airports alike to offer omnichannel digital content to their customers. Conclusion Whatever part of your aviation branding or marketing you need support with, the team at TPT Digital can take your brand to new heights. The 2022 Aviation Festival is a great opportunity for learning, connection, and collaboration—come and say hello to us there! Also, get in touch if you’d like to discuss how TPT Digital can support your paid social media content. We’re happy to give you a free quote.

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Air Transport

How are Private Aviation Firms Rebounding with Innovative Ideas?

Article | July 15, 2022

The pandemic has fueled the private aviation segment boom. It has raised many new aviation business bodies. While the private aviation segment was once reserved for millionaires and A-listers, it now has aircraft that look for more quick and secure gateways. “We’ve flown more for businesses now than ever, based private jet travel provider PrivateFly.This is the time to use capital to travel safely. We’re seeing sales year-to-date matching with 2020. The sales are outperforming in the private jet market. And since the pandemic hit, we have seen striking changes in clients’ profiles and buying habits." - Adam Twidell, CEO and founder of UK Despite the ongoing dimness of the growth of the aviation industry, there has been a fresh influx of customers for private jets. The pandemic empowered the private aviation companies. As a result, the private jet market has noticed a higher demand of 72% healthy since 2019. About this, Adam Twidell mentions that private aviation is cautiously hopeful about the future for private jet travel.So, how is the private aviation market growing? How is private jet travel becoming popular? Let’s understand it. Why are Private Jet Companies Taking Off? Today, many business travelers are seeking a safer way to fly due to the ongoing effect of the pandemic. As a result, the term ‘safer’ fly has turned to private jet travel. Its appeal in the present time has been evident. But some reasons that support the answer behind arethe taking off of private aviation companies are as follows: The Uncertainty of Commercial Aviation A drop in airline operations throughout the pandemic is one of the reasons. On the other hand, the pandemic facilitated an increase in the number of new business travelers in private aviation. A Shift in Consumer Behavior The surging number of first-time flyers have learned to invest in safety. Consumers are beginning to understand that investing in safety is essential today. Consequently, private aviation is not considered a luxury but a common choice as a reliable travel solution. Control & Flexibility The evolving new technologies in aviation have now created controllable operations. Such advancement has enabled aviation businesses to recover rapidly. Similarly, the private aviation sector is passing the power to customers to choose scheduled flights. The flexibility of the travel segment has added a value in terms of safety for business travelers. “For companies looking to fly more frequently, they may get a jet card membership award. It will be a one-off charter and the commitment of jet ownership. You get a consistency of aircraft services like fixed prices and flexible terms." -Twidell More Options for Domestic The domestic aviation sector is recovering compared to the international sector, which is still down by 20% as compared to 2019 as per IATA. All of this is due to the innovation by private aviation companies. What do these key reasons show us? First, private aviation has constantly been reaching extraordinary heights and serving outstandingly in the new normal. In this case, some prominent private aviation companies are doing wonders in the aviation industry. They are bringing innovative ideas and reshaping global businesses effectively. So, who are they? What are those private aviation companies doing? Let’s know further. The Best of 4 Private Aviation Firms Reshaping Aviation Business aviation is expected to reach a valuation of more than 2 billion in 2022. This would be more than twice the valuation recorded in 2019, as per the Global Insights Market research study. So, let’s study some of the most sorted-out private aviation firms. And how they are making innovatory inclusions in the aviation industry. XOJET Xojet is known as “Uber for the airways,” being the third-largest North American private aviation company. Xojet partnered with JetSmarter – the world’s largest mobile marketplace for private jets. They aim to bring novel opportunities, ways, and ideas to reshape the industry once again. Xojet took advantage of digitalization and made the idea of “Uber for the airways” on-demand and straightforward. JetSmarter now serves as the exclusive digital distributor for XOJET’s aircraft, which has provided access to a new technology player—an unparalleled supply of premium jets. “This shared venture is all about efficiency, which makes us more successful in assisting our clients.” And we will be able to accelerate the process of providing a digital solution for them.” -Brad Steward, CEO of Xojet The real opportunity is to put the 11,000 private jets in service in the US. And most of them would fly at an average of 200 hours annually at 30% capacity. As a result, XOJET generated more than $300 million worth of revenue in the second quarter of 2020. So, it is undoubtedly the digitization of private aviation that is concreting the pathway of growth of the industry for the future. NetJets NetJets has been serving as one of the oldest and largest private aviation companies. It accumulated a fleet of around 700 jets globally. NetJets’ plans for the first supersonic business jet with its sizeable fresh capital front. It plans to build a supersonic aircraft and is working with innovative and creative partners and private jet manufacturers. Additionally, NetJets has received a delivery of 25 new private jets so far in 2021. It expects to spend around $2.5 billion to add another hundred jets by the end of 2022. VeriJet VeriJet started offering aircraft engines based on cruise missiles and carbon-fiber fuselages. With the help of low emission techniques, the engines are more durable and promote efficient flying. In addition, it has involved artificial intelligence assistance with one pilot. AI helps the jet with landing and other flight operations. Richard Kane, VeriJet’s chairman, and CEO is counting on “carbon shaming” and promotes go-green emission and fly efficiently. Clay Lacy Aviation Clay Lacy Aviation has earned a reputation among other prominent private aviation users for its Waterbury-Oxford (KOXC) operations and maintenance facility. It has actively provided jet charter and looks after maintenance, aircraft management, repair, and renovation capabilities. “We have offered solutions for clients by providing the first charter to professional aircraft management. From heavy maintenance inspections and cabin upgrades. We offer all at the best value.” -Clay Lacy Aviation With this, Clay Lacy experienced an 80% growth over the first 18 months. The growth was recorded by word of mouth spread rapidly across the region based on the East Coast at airports from New Hampshire to Florida. Apart from this, a data-driven approach to private jet manufacturers and management constantly compares clients’ operating parameters. The process thus ensures that the asset is well-maintained and operates efficiently. The Demand for Private Aviation is Still Rising Experts say that the private aviation sector saw an uptick in 2021. In addition, the private aircraft firms witnessed a gradual rise in business from August 2021. The aviation industry has been tested for a long time when it comes to adapting to diverse requirements. But, in the end, the industry has smartly evolved through challenges over technology and innovation. And the numbers should only proceed to grow now as global businesses recover their positions in late 2021. “While the business aviation industry continues to experience a thriving market, the longer-term picture will clear step-by-step. Well-known issues such as the pilot shortage, collapse in values of used jets, lack of OEM innovation, rising operational costs have been recognized well, and the industry will cope soon. As a result, the overall environment is prepared for bringing in innovation from every aspect.” -Peter Maestrales, CEO, Airstream Jets Frequently Asked Questions What is the valuation of the private aviation market? The private jet aircraft’s market size was $24.4 billion globally in 2019. But during the pandemic, the valuation diminished by $20.1 billion. According to recent calculations, for the first quarter of 2021, the private aviation sector grew to a share of $23.6 billion. What countries have the most private jet operations? The United States occupies first place in private jet operations. But then, Europe is counted for having a big part of private jet operations. Why is the private aviation sector becoming more popular? Private flying has gained popularity because it has fared better than commercial operators. In addition, it has offered convenience, safety, time-saving, flexibility, and costs.

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Business Aviation

Three Aviation Content Marketing Successful Stories

Article | December 28, 2021

Let’s be honest! Customers support advertising. But they seek out information. In a marketing world where advertising reigns, aviation customers want well-researched, proficiently crafted informative content that tells stories, explains products, and helps them make smart decisions. Content: Builds Credibility and Influence with Information When you make a decision, you seek out the most credible sources of information available on the internet or off the net. However, for many aviation consumers, content types like publications, blogs, whitepapers, and other high-quality are the most preferred to read. A consistent flow of information maintains the credibility of your publication and communication with your clients, customers, or stakeholders. This can only be possible when you have a good content marketing strategy. Good content marketing, as marketers say, is an all-hands-on-deck affair. Strategizing, content production, analysis, audits, and reviews play a vital role in creating great content marketing ideas. In addition, you need to coordinate with different departments to meticulously create a plan of action that hits the right audience at the right time with an accurate message. But remember, even if you plan it in the right way, things can go wrong. And you might feel that nothing more can be done, even having perfect airline marketing strategies. So, in such a moment of disparity, for your aviation marketing, it’s helpful to revisit some of the most amazing content marketing strategies successful stories out on the internet to get inspired and give a new perspective to your next content marketing ideas. Content Marketing: Stories Let us have a look at the excellent content marketing success stories. The following examples showcase the suitable approaches you can have for your next content marketing campaigns. So, take a look and learn to craft a better strategy. JetBlue’s Campaign Towards Passenger Concerns The airline industry has had its share of ups and downs in executing airline marketing strategies and airline advertisement plans since the pandemic outbreak in 2020. Under such conditions, low-cost airline JetBlue showcased its brand stand above all these struggles. Their content marketing strategy that creates compelling, engaging, and informative content consistently helped convey the brand message to the audience and build brand image. The Strategy JetBlue’s content marketing ideas focus on humanizes its approaches. For example, the company launched a campaign that awarded passengers with rewards points. The airline’s digital marketing strategy, at every level, has a unique way of providing information to its audience and offering solutions. This way, it offered the clients more reasons to engage with its brand. The brand used blogs and media coverage to engage with its clients. Here are the following content strategies it used: Timely published airline articles attracted instant attention of visitors to the website. The information provided in the article was about the usage of technology and successful collaborations to ease the operations. Filled the website with timeless articles that served information to overcome the pandemic challenges and provide value in real-time. Always tried to go with the trends, latest news, and updates. As updates were in time, it maximized clicks and engagements. The Outcome Content published and strategies implemented successfully enabled JetBlue to acknowledge their audiences’ concerns. The information provided solved the persistent problems of the audience. This approach resulted in a significant hike in the percentage of website visitors, which eventually grew traffic. Copa Airlines’ DotDigital Copa Airlines, like other airlines, also wanted to streamline the operational processes allied with content marketing campaigns, emails to target the most of audiences, and stabilizing its market position. It was all because the manual process took up a long time and contributed to accuracy errors. As part of its recovery plan, it also wanted to become more agile in its email and content marketing by synchronizing the gap between website visits and email triggers to focus actively on capitalizing on the demand. The Strategy Copa Airlines’ partnering with dotdigital, a marketing and engagement platform, successfully implemented the campaigns. It focused only on active audiences and accurately understand the purpose. By employing powerful content creatives to create and automate email copies with variations, it was able to restructure the process and added personalization that subjected audiences’ demands and preferences. The Outcome Copa enhanced its brand visibility, which boosted conversions by 2%. This result led to a 14% hike in revenue, thus improved its ROI. With the addition of automation and personalization, Copa also experienced an 11% drop in unsubscribe numbers. This pointed towards the increased engagement of audiences with the new content marketing strategy. AirAsia’s Media Business Expansion AirAsia’s topmost concern towards its business expansion was content marketing, media, data, and adtech. The brand wants these functionalities to perform on the top in revenue growth and lift its performance in 2021 & beyond. To grow its business, it focuses more on engagement and providing value to its audience. It seeks to build a more substantial base of audiences than before. Since early 2020, the brand accelerated its digital business by demonstrating product offerings through blogs, video, and chats. The content information provided through the content marketing strategy was more authentic, relevant, and delivered significant value to customers. The Strategy The brand runs campaigns using self-service adtech and content platforms. The company has a deal with Universal Music Group (UMG), through which it created RedCarpet that focuses on smart campaigns with the help of content creation capabilities. The Outcome The critical part of the RedCarpet initiative is it created multiple partnerships signed for the upcoming quarter of 2021. It also introduced flexibility in tech offerings to the customer through various content generation on its website and social media channels. But, most importantly, the brand took a step ahead to enhance content services as a publisher. This is a new investment straightaway to become the pandemic warrior in the airline industry. The brand envisions surged engagement among customers and potential audiences once travel restrictions are lifted. Thus, AirAsia’s database will have more users in the coming years. Frequently Asked Questions Why is the need to educate audiences in the airline industry becoming necessary? Today consumers are becoming smart. They are saturated with businesses offering the same repeated product or service. So, being educated help them to make informed decisions. And creates loyalty towards the brand along with a long-term relationship. How can content marketing help to address target audiences in the airline industry? Content marketing can help in addressing the queries of the client at various levels of the process. This strengthens a positive outlook towards the brand and probably motivates them to become part of the brand. How to use content marketing to increase brand image in the airline industry? Follow these steps to increase your brand image using content marketing: Create a brand that tells a story about offerings to the audience Research on the unexplored side of your industry which is still untouched and thus attract eyeballs to drive your brand Think of expanding content created out of your research Create evergreen content pieces Create a live website and include the easiest ways for visitors to approach { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why is the need to educate audiences in the airline industry becoming necessary?", "acceptedAnswer": { "@type": "Answer", "text": "Today consumers are becoming smart. They are saturated with businesses offering the same repeated product or service. So, being educated help them to make informed decisions. And creates loyalty towards the brand along with a long-term relationship." } },{ "@type": "Question", "name": "How can content marketing help to address target audiences in the airline industry?", "acceptedAnswer": { "@type": "Answer", "text": "Content marketing can help in addressing the queries of the client at various levels of the process. This strengthens a positive outlook towards the brand and probably motivates them to become part of the brand." } },{ "@type": "Question", "name": "How to use content marketing to increase brand image in the airline industry?", "acceptedAnswer": { "@type": "Answer", "text": "Follow these steps to increase your brand image using content marketing: Create a brand that tells a story about offerings to the audience Research on the unexplored side of your industry which is still untouched and thus attract eyeballs to drive your brand Think of expanding content created out of your research Create evergreen content pieces Create a live website and include the easiest ways for visitors to approach" } }] }

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Air Transport

The Rise Of Green Travel – How We Will Be Able To Fly In A Sustainable Way By 2022

Article | December 27, 2021

Although airlines only contribute to 2% of global emissions today, research indicates that this number could rise if air travel continues to grow. As such, airlines need to adapt and find new ways to become more sustainable. Successful implementation of eco-conscious strategies will see carriers achieve higher profits and maintain the trust of customers. SimpliFlying has a long history of helping airlines craft the future of travel and we believe that addressing climate change is essential to rebuilding trust in the aviation industry.

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Defense and Space

5 Digital Strategies for the Aviation Industry

Article | June 8, 2022

Whether you’re a small, newer airline looking to make a splash in the online world or a niche brand wanting to expand your customer base, you’ll need the right aviation marketing strategies in your arsenal. Similar to any other industry in today’s market, digital strategies are non-negotiable for brands in the aviation space who are hoping to connect with customers online and restore customer confidence in the aftermath of COVID-19. And if you’re looking to take your brand to the digital skies, you need impactful strategies that help you offer a seamless customer experience. Let’s look at five strategies you can use for your aviation marketing strategy. Aviation Marketing through Social Media Visibility is a hugely important goal to achieve for any business. After all, how can you hope to attract new customers if no one knows about you? This is especially true and important for smaller airlines or those not operating in the commercial space. For example, when the average customer thinks about traveling by plane, they probably aren’t considering private airlines. But if customers see content online about airlines, perhaps even highlighting that some private airlines fall in their price range, things can change. Once customers are aware of your company, you’re one step closer to securing a sale. The key is getting in the picture in the first place—something social media can do. In addition to visibility, use social media to keep your customers informed. Despite us seemingly living in a post-COVID world, uncertainty is still a big factor that customers and airlines alike have to consider. Positive coronavirus results or transmission outbreaks can throw a wrench in travel plans right up until check-in, but social media offers a way to keep customers informed with live information and updates. Airlines can use social media platforms like Twitter to post live updates on flights, including regular information on delays, but also more unexpected and yet super useful updates on things such as weather conditions at their destination. And if you’re looking for international aviation marketing strategies as a multinational company, social media is a great way to connect with customers across territories too, thanks to its global reach. Digital Customer Service Strategies We saw during COVID-19 how important it was to provide quick, accurate information to customers, with things like up-to-date websites, live social updates, and automated texts for flight changes. These strategies all helped to streamline customer service offerings, as well as free up helplines and customer service booths at airports, and they have helped establish a new benchmark when it comes to customer service. Having a solid customer service strategy in place is more important than ever—specifically, having one that’s responsive, flexible, and digital. This means offering smart chatbots that can assist with frequently asked questions, detailed guidance online addressing common challenges that customers face, and over-the-phone support in multiple languages that can enhance an international aviation marketing strategy. Customer service might not seem like it matches with airline marketing, but going above and beyond for your customers is essential in creating the right reputation for your brand. Establishing your company as a gold-star service provider will not just give you something to shout about online, but it will also keep customers loyal and engaged with you too. Mobile Solutions We all know that the future is mobile—and it’s no different for aviation companies, who have that same pressure to keep up with technological advancements if they want to provide the best service possible for their customers. Smartphones are an integral part of all of our lives, and they’re now just as important as ever, as people are taking their digital identification with them on their travels. Aviation companies must recognize the company they keep in the travel space, where mobile apps support customers on their journeys and trips—from navigation to weather and accommodation to ridesharing. Without an interactive app or fully mobile-friendly site, an airline’s strategy for marketing won’t be as impactful. Customers used to have to carry printed versions of their flight documents in order to board, including boarding passes and booking confirmations, but things aren’t so paper-based anymore. Digital wallets that keep boarding passes safe and apps that store customers’ flight information are the norm now. Mobile apps are also fantastic for driving loyalty programs. With an interactive app where customers can collect and cash in loyalty points, you not only provide an easy way for customers to enjoy their rewards, but also make flying more accessible and cost-effective. In a post-COVID market, there is even more of an emphasis on contactless travel—another area where mobile solutions can play a key role. Phones allow consumers to have all their information handy, and other contactless technology helps facilitate airport management. Content that Creates Real Connections Digital content has the potential to reach a wider audience and, more importantly, turn readers into customers, so it should be included in any airline marketing strategy. Showing customers exactly what your company can do for them, and how you do it, is crucial for establishing strong branding and customer relationships. It’s how airlines can differentiate themselves from their competitors and add value to their services. Meaningful content that your audience will trust includes user-generated content that offers real insights into what it’s like to be a customer of your company, such as honest reviews and feedback from real customers. You can deliver this content in a variety of ways—e.g., blogs, videos, social media, PR—but however you choose to do so, be sure to keep the story at the forefront of your narrative to create those all-important connections with customers. Omnichannel Digital Experiences Alongside social media, there are a slew of other digital channels that should be considered in your digital strategy. This is hugely important because of the myriad ways that consumers interact with the online world nowadays. If it’s not live Twitter updates, it’s check-in reminder emails. The point is that brands need to be present across different platforms and digital mediums in order to provide a competitive and effective experience for their customers. For airlines, it’s about making sure that no matter what device a customer is using, their journey is cohesive and streamlined. They should be able to switch seamlessly between your website on their laptop and emails on a tablet, with the right information easy and quick to find in a consistently branded way. It’s also worth considering that people tend to carry multiple devices with them while traveling, making it even more important for airlines and airports alike to offer omnichannel digital content to their customers. Conclusion Whatever part of your aviation branding or marketing you need support with, the team at TPT Digital can take your brand to new heights. The 2022 Aviation Festival is a great opportunity for learning, connection, and collaboration—come and say hello to us there! Also, get in touch if you’d like to discuss how TPT Digital can support your paid social media content. We’re happy to give you a free quote.

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Air Transport

Inside NASA’s New Sustainable Flight Demonstrator Program

Article | July 15, 2022

The pandemic has fueled the private aviation segment boom. It has raised many new aviation business bodies. While the private aviation segment was once reserved for millionaires and A-listers, it now has aircraft that look for more quick and secure gateways. “We’ve flown more for businesses now than ever, based private jet travel provider PrivateFly.This is the time to use capital to travel safely. We’re seeing sales year-to-date matching with 2020. The sales are outperforming in the private jet market. And since the pandemic hit, we have seen striking changes in clients’ profiles and buying habits." - Adam Twidell, CEO and founder of UK Despite the ongoing dimness of the growth of the aviation industry, there has been a fresh influx of customers for private jets. The pandemic empowered the private aviation companies. As a result, the private jet market has noticed a higher demand of 72% healthy since 2019. About this, Adam Twidell mentions that private aviation is cautiously hopeful about the future for private jet travel.So, how is the private aviation market growing? How is private jet travel becoming popular? Let’s understand it. Why are Private Jet Companies Taking Off? Today, many business travelers are seeking a safer way to fly due to the ongoing effect of the pandemic. As a result, the term ‘safer’ fly has turned to private jet travel. Its appeal in the present time has been evident. But some reasons that support the answer behind arethe taking off of private aviation companies are as follows: The Uncertainty of Commercial Aviation A drop in airline operations throughout the pandemic is one of the reasons. On the other hand, the pandemic facilitated an increase in the number of new business travelers in private aviation. A Shift in Consumer Behavior The surging number of first-time flyers have learned to invest in safety. Consumers are beginning to understand that investing in safety is essential today. Consequently, private aviation is not considered a luxury but a common choice as a reliable travel solution. Control & Flexibility The evolving new technologies in aviation have now created controllable operations. Such advancement has enabled aviation businesses to recover rapidly. Similarly, the private aviation sector is passing the power to customers to choose scheduled flights. The flexibility of the travel segment has added a value in terms of safety for business travelers. “For companies looking to fly more frequently, they may get a jet card membership award. It will be a one-off charter and the commitment of jet ownership. You get a consistency of aircraft services like fixed prices and flexible terms." -Twidell More Options for Domestic The domestic aviation sector is recovering compared to the international sector, which is still down by 20% as compared to 2019 as per IATA. All of this is due to the innovation by private aviation companies. What do these key reasons show us? First, private aviation has constantly been reaching extraordinary heights and serving outstandingly in the new normal. In this case, some prominent private aviation companies are doing wonders in the aviation industry. They are bringing innovative ideas and reshaping global businesses effectively. So, who are they? What are those private aviation companies doing? Let’s know further. The Best of 4 Private Aviation Firms Reshaping Aviation Business aviation is expected to reach a valuation of more than 2 billion in 2022. This would be more than twice the valuation recorded in 2019, as per the Global Insights Market research study. So, let’s study some of the most sorted-out private aviation firms. And how they are making innovatory inclusions in the aviation industry. XOJET Xojet is known as “Uber for the airways,” being the third-largest North American private aviation company. Xojet partnered with JetSmarter – the world’s largest mobile marketplace for private jets. They aim to bring novel opportunities, ways, and ideas to reshape the industry once again. Xojet took advantage of digitalization and made the idea of “Uber for the airways” on-demand and straightforward. JetSmarter now serves as the exclusive digital distributor for XOJET’s aircraft, which has provided access to a new technology player—an unparalleled supply of premium jets. “This shared venture is all about efficiency, which makes us more successful in assisting our clients.” And we will be able to accelerate the process of providing a digital solution for them.” -Brad Steward, CEO of Xojet The real opportunity is to put the 11,000 private jets in service in the US. And most of them would fly at an average of 200 hours annually at 30% capacity. As a result, XOJET generated more than $300 million worth of revenue in the second quarter of 2020. So, it is undoubtedly the digitization of private aviation that is concreting the pathway of growth of the industry for the future. NetJets NetJets has been serving as one of the oldest and largest private aviation companies. It accumulated a fleet of around 700 jets globally. NetJets’ plans for the first supersonic business jet with its sizeable fresh capital front. It plans to build a supersonic aircraft and is working with innovative and creative partners and private jet manufacturers. Additionally, NetJets has received a delivery of 25 new private jets so far in 2021. It expects to spend around $2.5 billion to add another hundred jets by the end of 2022. VeriJet VeriJet started offering aircraft engines based on cruise missiles and carbon-fiber fuselages. With the help of low emission techniques, the engines are more durable and promote efficient flying. In addition, it has involved artificial intelligence assistance with one pilot. AI helps the jet with landing and other flight operations. Richard Kane, VeriJet’s chairman, and CEO is counting on “carbon shaming” and promotes go-green emission and fly efficiently. Clay Lacy Aviation Clay Lacy Aviation has earned a reputation among other prominent private aviation users for its Waterbury-Oxford (KOXC) operations and maintenance facility. It has actively provided jet charter and looks after maintenance, aircraft management, repair, and renovation capabilities. “We have offered solutions for clients by providing the first charter to professional aircraft management. From heavy maintenance inspections and cabin upgrades. We offer all at the best value.” -Clay Lacy Aviation With this, Clay Lacy experienced an 80% growth over the first 18 months. The growth was recorded by word of mouth spread rapidly across the region based on the East Coast at airports from New Hampshire to Florida. Apart from this, a data-driven approach to private jet manufacturers and management constantly compares clients’ operating parameters. The process thus ensures that the asset is well-maintained and operates efficiently. The Demand for Private Aviation is Still Rising Experts say that the private aviation sector saw an uptick in 2021. In addition, the private aircraft firms witnessed a gradual rise in business from August 2021. The aviation industry has been tested for a long time when it comes to adapting to diverse requirements. But, in the end, the industry has smartly evolved through challenges over technology and innovation. And the numbers should only proceed to grow now as global businesses recover their positions in late 2021. “While the business aviation industry continues to experience a thriving market, the longer-term picture will clear step-by-step. Well-known issues such as the pilot shortage, collapse in values of used jets, lack of OEM innovation, rising operational costs have been recognized well, and the industry will cope soon. As a result, the overall environment is prepared for bringing in innovation from every aspect.” -Peter Maestrales, CEO, Airstream Jets Frequently Asked Questions What is the valuation of the private aviation market? The private jet aircraft’s market size was $24.4 billion globally in 2019. But during the pandemic, the valuation diminished by $20.1 billion. According to recent calculations, for the first quarter of 2021, the private aviation sector grew to a share of $23.6 billion. What countries have the most private jet operations? The United States occupies first place in private jet operations. But then, Europe is counted for having a big part of private jet operations. Why is the private aviation sector becoming more popular? Private flying has gained popularity because it has fared better than commercial operators. In addition, it has offered convenience, safety, time-saving, flexibility, and costs.

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Business Aviation

How are Private Aviation Firms Rebounding with Innovative Ideas?

Article | December 28, 2021

Let’s be honest! Customers support advertising. But they seek out information. In a marketing world where advertising reigns, aviation customers want well-researched, proficiently crafted informative content that tells stories, explains products, and helps them make smart decisions. Content: Builds Credibility and Influence with Information When you make a decision, you seek out the most credible sources of information available on the internet or off the net. However, for many aviation consumers, content types like publications, blogs, whitepapers, and other high-quality are the most preferred to read. A consistent flow of information maintains the credibility of your publication and communication with your clients, customers, or stakeholders. This can only be possible when you have a good content marketing strategy. Good content marketing, as marketers say, is an all-hands-on-deck affair. Strategizing, content production, analysis, audits, and reviews play a vital role in creating great content marketing ideas. In addition, you need to coordinate with different departments to meticulously create a plan of action that hits the right audience at the right time with an accurate message. But remember, even if you plan it in the right way, things can go wrong. And you might feel that nothing more can be done, even having perfect airline marketing strategies. So, in such a moment of disparity, for your aviation marketing, it’s helpful to revisit some of the most amazing content marketing strategies successful stories out on the internet to get inspired and give a new perspective to your next content marketing ideas. Content Marketing: Stories Let us have a look at the excellent content marketing success stories. The following examples showcase the suitable approaches you can have for your next content marketing campaigns. So, take a look and learn to craft a better strategy. JetBlue’s Campaign Towards Passenger Concerns The airline industry has had its share of ups and downs in executing airline marketing strategies and airline advertisement plans since the pandemic outbreak in 2020. Under such conditions, low-cost airline JetBlue showcased its brand stand above all these struggles. Their content marketing strategy that creates compelling, engaging, and informative content consistently helped convey the brand message to the audience and build brand image. The Strategy JetBlue’s content marketing ideas focus on humanizes its approaches. For example, the company launched a campaign that awarded passengers with rewards points. The airline’s digital marketing strategy, at every level, has a unique way of providing information to its audience and offering solutions. This way, it offered the clients more reasons to engage with its brand. The brand used blogs and media coverage to engage with its clients. Here are the following content strategies it used: Timely published airline articles attracted instant attention of visitors to the website. The information provided in the article was about the usage of technology and successful collaborations to ease the operations. Filled the website with timeless articles that served information to overcome the pandemic challenges and provide value in real-time. Always tried to go with the trends, latest news, and updates. As updates were in time, it maximized clicks and engagements. The Outcome Content published and strategies implemented successfully enabled JetBlue to acknowledge their audiences’ concerns. The information provided solved the persistent problems of the audience. This approach resulted in a significant hike in the percentage of website visitors, which eventually grew traffic. Copa Airlines’ DotDigital Copa Airlines, like other airlines, also wanted to streamline the operational processes allied with content marketing campaigns, emails to target the most of audiences, and stabilizing its market position. It was all because the manual process took up a long time and contributed to accuracy errors. As part of its recovery plan, it also wanted to become more agile in its email and content marketing by synchronizing the gap between website visits and email triggers to focus actively on capitalizing on the demand. The Strategy Copa Airlines’ partnering with dotdigital, a marketing and engagement platform, successfully implemented the campaigns. It focused only on active audiences and accurately understand the purpose. By employing powerful content creatives to create and automate email copies with variations, it was able to restructure the process and added personalization that subjected audiences’ demands and preferences. The Outcome Copa enhanced its brand visibility, which boosted conversions by 2%. This result led to a 14% hike in revenue, thus improved its ROI. With the addition of automation and personalization, Copa also experienced an 11% drop in unsubscribe numbers. This pointed towards the increased engagement of audiences with the new content marketing strategy. AirAsia’s Media Business Expansion AirAsia’s topmost concern towards its business expansion was content marketing, media, data, and adtech. The brand wants these functionalities to perform on the top in revenue growth and lift its performance in 2021 & beyond. To grow its business, it focuses more on engagement and providing value to its audience. It seeks to build a more substantial base of audiences than before. Since early 2020, the brand accelerated its digital business by demonstrating product offerings through blogs, video, and chats. The content information provided through the content marketing strategy was more authentic, relevant, and delivered significant value to customers. The Strategy The brand runs campaigns using self-service adtech and content platforms. The company has a deal with Universal Music Group (UMG), through which it created RedCarpet that focuses on smart campaigns with the help of content creation capabilities. The Outcome The critical part of the RedCarpet initiative is it created multiple partnerships signed for the upcoming quarter of 2021. It also introduced flexibility in tech offerings to the customer through various content generation on its website and social media channels. But, most importantly, the brand took a step ahead to enhance content services as a publisher. This is a new investment straightaway to become the pandemic warrior in the airline industry. The brand envisions surged engagement among customers and potential audiences once travel restrictions are lifted. Thus, AirAsia’s database will have more users in the coming years. Frequently Asked Questions Why is the need to educate audiences in the airline industry becoming necessary? Today consumers are becoming smart. They are saturated with businesses offering the same repeated product or service. So, being educated help them to make informed decisions. And creates loyalty towards the brand along with a long-term relationship. How can content marketing help to address target audiences in the airline industry? Content marketing can help in addressing the queries of the client at various levels of the process. This strengthens a positive outlook towards the brand and probably motivates them to become part of the brand. How to use content marketing to increase brand image in the airline industry? Follow these steps to increase your brand image using content marketing: Create a brand that tells a story about offerings to the audience Research on the unexplored side of your industry which is still untouched and thus attract eyeballs to drive your brand Think of expanding content created out of your research Create evergreen content pieces Create a live website and include the easiest ways for visitors to approach { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why is the need to educate audiences in the airline industry becoming necessary?", "acceptedAnswer": { "@type": "Answer", "text": "Today consumers are becoming smart. They are saturated with businesses offering the same repeated product or service. So, being educated help them to make informed decisions. And creates loyalty towards the brand along with a long-term relationship." } },{ "@type": "Question", "name": "How can content marketing help to address target audiences in the airline industry?", "acceptedAnswer": { "@type": "Answer", "text": "Content marketing can help in addressing the queries of the client at various levels of the process. This strengthens a positive outlook towards the brand and probably motivates them to become part of the brand." } },{ "@type": "Question", "name": "How to use content marketing to increase brand image in the airline industry?", "acceptedAnswer": { "@type": "Answer", "text": "Follow these steps to increase your brand image using content marketing: Create a brand that tells a story about offerings to the audience Research on the unexplored side of your industry which is still untouched and thus attract eyeballs to drive your brand Think of expanding content created out of your research Create evergreen content pieces Create a live website and include the easiest ways for visitors to approach" } }] }

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Air Transport

The Rise Of Green Travel – How We Will Be Able To Fly In A Sustainable Way By 2022

Article | December 27, 2021

Although airlines only contribute to 2% of global emissions today, research indicates that this number could rise if air travel continues to grow. As such, airlines need to adapt and find new ways to become more sustainable. Successful implementation of eco-conscious strategies will see carriers achieve higher profits and maintain the trust of customers. SimpliFlying has a long history of helping airlines craft the future of travel and we believe that addressing climate change is essential to rebuilding trust in the aviation industry.

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Aero Precision

Located in Livermore, California, Aero Precision provides OEM component management for military aircraft operators in over 60 countries across 14+ military platforms from more than 16 OEM partners. Aero Precision provisions OEM spares, manages repairs and provides upgrade/modification solutions. Acquired by Greenwich AeroGroup in 2013, Aero Precision continues its expansion as a leader in military aircraft aftermarket parts and distribution services as an alternative to FMS.

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Aerospace, Aviation Technology

Voyager Space Announces George Washington Carver Science Park Terrestrial Lab to be Located at The Ohio State University

Voyager Space | September 20, 2022

Voyager Space (Voyager), today announced it has selected a proposal from The Ohio State University, the State of Ohio, JobsOhio, and One Columbus ("Team Ohio") to locate the terrestrial analog of the George Washington Carver Science Park (GWCSP) at Ohio State in Columbus, Ohio.The GWCSP, established by Voyager and its operating company Nanoracks, is expected to be a core element of Starlab, the companies' proposed commercial space station. In December 2021, Voyager and Nanoracks won a $160 million award from NASA to design Starlab as part of NASA's Commercial Destination Free Flyers (CDFF) effort. The GWCSP is the world's first-ever science park in space, operating today on the International Space Station ("ISS"). The GWCSP leverages a successful terrestrial business model where scientists and industry experts share findings, collaborate, and use new technologies to advance both scientific and commercial endeavors. Together, Team Ohio and Voyager agreed to a two-phase program to realize the development of the GWCSP terrestrial lab. The project is still pending review and approval of incentives from JobsOhio and the Ohio Department of Development. The effort will begin this year with a facility at Ohio State's College of Food, Agricultural, and Environmental Sciences. Next year, the organizations plan to break ground on a stand-alone facility on the Ohio State Aerospace and Air Transportation Campus, home to The Ohio State University Airport (KOSU), Ohio State's Aerospace Research Center, Knowlton Executive Flight Terminal and Education Center, and a range of corporate, government, and private aviation and aerospace activities. "Ohio is the birthplace of aviation and has a deep-rooted history in aerospace and defense innovation,. It's clear that Ohio offers the most beneficial location for a terrestrial facility to support the long-term success and utilization of George Washington Carver Science Park. Company researchers, operators, visionaries, and space change makers in Ohio will have the ability to influence and inspire organizations pursuing aerospace research and development and we are thrilled to be partnering with Team Ohio on this exciting project." Dylan Taylor, Chairman and CEO of Voyager Space Ohio's colleges and universities collectively graduate more than 13,000 engineers and engineering technicians each year. The state is home to more than 110,000 public and private aerospace and aviation professionals, as well as the Air Force Research Laboratory (AFRL) at Wright-Patterson Air Force Base, Battelle, the NASA Glenn Research Center, the NASA Armstrong Test Facility and the Ohio Unmanned Aircraft Systems Center, which is pioneering innovative technologies to allow drones to fly safely beyond the visual line of sight. The George Washington Carver Science Park is a wonderful example of the powerful synergies that Ohio offers to commercial space ventures,said Ohio Governor Mike DeWine. This landmark partnership at the intersection of aerospace and agriculture is extraordinary. Together, we will accelerate transformational aerospace technologies as Ohio continues to lead this nation into the Aerospace Age of the 21st Century. The proposed site of the temporary GWCSP is located within the existing laboratory, classroom, office, and meeting space at the Agricultural Engineering Building on the Ohio State campus. In addition to research, teaching, and service operations, this facility is also home to the United States Department of Agriculture (USDA) Agricultural Research Service ("ARS") (ars.usda.gov). NASA and USDA have more than 120 joint space agricultural research activities in progress currently. By collaborating with Team Ohio, Voyager Space is launching one of the most creative public-private partnerships in one of the most sought-after space destinations on this planet," said Dr. John Horack, inaugural holder of the Neil Armstrong Chair in Aerospace Policy in the College of Engineering and John Glenn College of Public Affairs at The Ohio State University. "We know this initial collaborative investment will transform into a broader commercial space research magnet that serves as the primary North American site for the George Washington Carver Science Park. In my conversations with the Voyager and Nanoracks team, I assured them that Ohio was 100 percent committed to being a leading innovator in aviation and aerospace," said Lt. Governor Jon Husted, Director of InnovateOhio. "This partnership between Nanoracks, Voyager and Ohio State represents a significant step toward leading this nation into on-orbit, human commercial space operations, and the people of Ohio will be playing an important role in the future. The decision to establish the George Washington Carver Science Park at The Ohio State University provides Voyager/Nanoracks direct access to some of the world's leading research," said J.P. Nauseef, JobsOhio president and CEO. "This commercial space laboratory will be the most advanced of its kind on Earth, bolstered in Ohio by 100,000 university researchers, faculty, staff and students, as well as partnerships between public, private and academic resources that will fuel the innovations that make sustained life in space possible. The research conducted at the GWCSP terrestrial lab will aim to generate positive social, economic, educational, and quality-of-life outcomes for a broad range of constituents, in particular, the Ohio agriculture community. Some of these benefits include research to preserve Ohio's water quality, provide better crop production and improve plant and animal genetics for Ohio's agricultural community. We have only just begun to scratch the surface of the possibilities and opportunities that await us in the 'final frontier,' and our ability to maximize future exploration hinges on collaboration between scientists and industry experts," says President of The Ohio State University, Kristina M. Johnson. Locating the terrestrial lab of the George Washington Carver Science Park on Ohio State's campus will be the best possible way to facilitate this joint effort and ensure we are sharing resources, research and knowledge across multiple disciplines.The GWCSP terrestrial lab is set to include high-bay laboratory space, suitable for scientific research experiments that span the entire range of Starlab activities, procedure development, testing, prototyping, and other activities essential on the path to spaceflight research. The George Washington Carver Science Park honors the legacy of the famed American agricultural scientist and inventor who developed hundreds of food products and practical, sustainable farming methods. The George Washington Carver Science Park is the first space-dedicated member of the International Association of Science Parks (IASP), a catalyst for global participation in the space research ecosystem. Additionally, Ohio-based Zin Technologies (ZIN) and the Universities Space Research Association (USRA), a Washington D.C.-based company with a long-standing presence in Ohio, are part of the founding GWCSP leadership team. ZIN is advising on the overall GWCSP in-space lab design and will develop key hardware as needed. USRA will direct and manage the science park, prioritize and schedule research, and oversee scientific lab operations. About Voyager Space Voyager Space is a space technology company dedicated to building a better future for humanity in space and on Earth. With nearly 20 years of spaceflight heritage and over 1500 successful missions as of August 2022, Voyager delivers space station infrastructure and services and technology solutions to commercial users, civil and national security government agencies, academic and research institutions, and more, with the goal to accelerate a sustainable space economy.

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Aerospace, Aviation Technology

Alder Fuels and Enviva Partner to Further Scale and Commercialize Sustainable Aviation Fuel Supply Chains

Enviva | September 12, 2022

Enviva Inc, the world’s leading producer of sustainably sourced woody biomass, and Alder Fuels, a clean tech developer and greencrude producer, have signed a contract for the long-term, large-scale supply of woody biomass from Enviva, which sources low-value fiber, such as forest byproducts like tree tops, limbs, and commercial thinnings, to further commercialize the supply of sustainable aviation fuelToday’s agreement would make Enviva an exclusive supplier of up to 750,000 metric tons per year of sustainably sourced woody biomass to Alder’s first Alder Greencrude (AGC) production facility, soon to be under construction in the southeastern United States. The supply of sustainably sourced woody biomass feedstock by Enviva is expected to commence in 2024, which will meet rigorous sustainability criteria, subject to independent, third-party audits and certifications. Backed by Honeywell UOP, United Ventures, AvFuel, Boeing, U.S. Defense Logistics Agency, the U.S. Department of Energy, and the National Renewable Energy Laboratory, AGC can be refined using existing infrastructure into low-carbon to carbon-negative SAF that matches petroleum-based equivalents on specification and performance. "Decarbonization of our entire economy is driving massive demand for the next generation of sustainably sourced renewable fuels. The size of the market for our product is equal to the petroleum market it replaces. With AGC technology, the challenge of meeting this demand is no longer industry willpower or commercial interest; it is having ready access to diverse, highly accredited, and sustainably produced sources of biomass. Today’s announcement brings us one step closer towards achieving that aim, while benefiting the communities in which we operate." Bryan Sherbacow, Alder Fuels’ President & CEO“ The announcement represents a major milestone in the rapid acceleration and scaling up of low-carbon transportation fuels with the potential to fundamentally change the future of flying and other modes of transport over time. In March 2021, major U.S. airlines committed to achieving net-zero carbon emissions by 2050, which was reinforced by an announcement in October 2021 by the world’s airlines and aviation community. Recognizing the scaling up of SAF is critical to meeting such aggressive climate goals, the White House launched the “SAF Grand Challenge,” with goals to have 3 billion gallons of SAF produced in the U.S. by 2030 and augmenting to 35 billion gallons by 2050. The recent passage of the Inflation Reduction Act (IRA) into law amplifies the U.S. commitment to SAF by providing tax credits for every gallon of SAF produced based on lifecycle greenhouse gas emission reduction percentages. Further, the IRA extends and modifies the tax credit for the production of renewable energy from biomass and other technologies. Europe is pursuing similar policy initiatives such as ReFuelEU, with the European Parliament voting in support of draft rules to require SAF to account for at least 85 percent of European Union (EU) aviation fuel by 2050. Similarly, the United Kingdom announced the introduction of a SAF mandate, requiring at least 10 percent of jet fuel to be produced sustainably by 2030. Major U.S. airlines have been seeking opportunities to collaborate with other industries to deliver commercial solutions to sustainable aviation at scale, with such initiatives accelerating over the past two years as they individually, and collectively, committed to becoming carbon neutral. In fact, United Airlines has already committed to purchase 1.5 billion gallons of SAF from Alder Fuels when produced to the airline’s requirements. United Airlines’ commitment represents purchasing more than twice as much SAF as the rest of the world’s airlines combined. “Abundant sustainable biomass conversion to energy-dense, drop-in liquid fuels is essential to accelerating the current global transition to a low-carbon economy,” said Thomas Meth, President of Enviva. “This joint effort between Enviva and Alder Fuels enables sourcing of sustainable wood fiber and industry-leading technology to deliver the feedstock flexibility and commercialization of SAF needed to achieve jet fuel decarbonization at scale.” All woody biomass feedstock supplied by Enviva to Alder Fuels will continue to adhere to the U.S. Environmental Protection Agency’s Renewable Fuel Standard, the EU’s Renewable Energy Directive’s requirements, as well as Enviva’s industry-leading Responsible Sourcing Policy. In addition, Enviva and Alder Fuels have committed to collaborating to gain sustainability certification under the internationally renowned Roundtable on Sustainable Biomaterials standard. These guidelines and conditions are further supported by Enviva’s industry-leading Track & Trace® program that provides detailed, verifiable, and independently audited data about the sustainability of Enviva’s sourcing activities and the journey its feedstocks take from the forest tract to the production plant to customers around the globe. About Alder Fuels Alder Fuels is powering the global clean energy transformation and race to net zero through the conversion of natural biomass into low-carbon to carbon-negative Alder Greencrude (AGC). This greencrude can then be converted into sustainable aviation fuel (SAF), other low-carbon fuels, and chemicals using existing global refinery equipment and infrastructure. Bryan Sherbacow, Alder Fuels President & CEO, has a proven record for the development and commercial deployment of novel technology, including the world’s first refinery designed to produce renewable jet and military-grade fuels. Alder Fuels is backed by Honeywell UOP, United Ventures, AvFuel, Boeing, the U.S. Defense Logistics Agency, the Department of Energy (DOE), and the National Renewable Energy Laboratory (NREL). For more information, visit http://www.alderfuels.com/ About Enviva Enviva Inc. (NYSE: EVA) is the world’s largest producer of industrial wood pellets, a renewable and sustainable energy source produced by aggregating a natural resource, wood fiber, and processing it into a transportable form, wood pellets. Enviva owns and operates ten plants with a combined production capacity of approximately 6.2 million metric tons per year in Virginia, North Carolina, South Carolina, Georgia, Florida, and Mississippi, and is constructing its 11th plant, which will be located in Epes, Alabama. Enviva sells most of its wood pellets through long-term, take-or-pay off-take contracts with creditworthy customers in the United Kingdom, the European Union, and Japan, helping to accelerate the energy transition and to decarbonize hard-to-abate sectors like steel, cement, lime, chemicals, and aviation fuels. Enviva exports its wood pellets to global markets through its deep-water marine terminals at the Port of Chesapeake, Virginia, the Port of Wilmington, North Carolina, and the Port of Pascagoula, Mississippi, and from third-party deep-water marine terminals in Savannah, Georgia, Mobile, Alabama, and Panama City, Florida.

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Aerospace, Aviation Technology

Voyager Space Announces George Washington Carver Science Park Terrestrial Lab to be Located at The Ohio State University

Voyager Space | September 20, 2022

Voyager Space (Voyager), today announced it has selected a proposal from The Ohio State University, the State of Ohio, JobsOhio, and One Columbus ("Team Ohio") to locate the terrestrial analog of the George Washington Carver Science Park (GWCSP) at Ohio State in Columbus, Ohio.The GWCSP, established by Voyager and its operating company Nanoracks, is expected to be a core element of Starlab, the companies' proposed commercial space station. In December 2021, Voyager and Nanoracks won a $160 million award from NASA to design Starlab as part of NASA's Commercial Destination Free Flyers (CDFF) effort. The GWCSP is the world's first-ever science park in space, operating today on the International Space Station ("ISS"). The GWCSP leverages a successful terrestrial business model where scientists and industry experts share findings, collaborate, and use new technologies to advance both scientific and commercial endeavors. Together, Team Ohio and Voyager agreed to a two-phase program to realize the development of the GWCSP terrestrial lab. The project is still pending review and approval of incentives from JobsOhio and the Ohio Department of Development. The effort will begin this year with a facility at Ohio State's College of Food, Agricultural, and Environmental Sciences. Next year, the organizations plan to break ground on a stand-alone facility on the Ohio State Aerospace and Air Transportation Campus, home to The Ohio State University Airport (KOSU), Ohio State's Aerospace Research Center, Knowlton Executive Flight Terminal and Education Center, and a range of corporate, government, and private aviation and aerospace activities. "Ohio is the birthplace of aviation and has a deep-rooted history in aerospace and defense innovation,. It's clear that Ohio offers the most beneficial location for a terrestrial facility to support the long-term success and utilization of George Washington Carver Science Park. Company researchers, operators, visionaries, and space change makers in Ohio will have the ability to influence and inspire organizations pursuing aerospace research and development and we are thrilled to be partnering with Team Ohio on this exciting project." Dylan Taylor, Chairman and CEO of Voyager Space Ohio's colleges and universities collectively graduate more than 13,000 engineers and engineering technicians each year. The state is home to more than 110,000 public and private aerospace and aviation professionals, as well as the Air Force Research Laboratory (AFRL) at Wright-Patterson Air Force Base, Battelle, the NASA Glenn Research Center, the NASA Armstrong Test Facility and the Ohio Unmanned Aircraft Systems Center, which is pioneering innovative technologies to allow drones to fly safely beyond the visual line of sight. The George Washington Carver Science Park is a wonderful example of the powerful synergies that Ohio offers to commercial space ventures,said Ohio Governor Mike DeWine. This landmark partnership at the intersection of aerospace and agriculture is extraordinary. Together, we will accelerate transformational aerospace technologies as Ohio continues to lead this nation into the Aerospace Age of the 21st Century. The proposed site of the temporary GWCSP is located within the existing laboratory, classroom, office, and meeting space at the Agricultural Engineering Building on the Ohio State campus. In addition to research, teaching, and service operations, this facility is also home to the United States Department of Agriculture (USDA) Agricultural Research Service ("ARS") (ars.usda.gov). NASA and USDA have more than 120 joint space agricultural research activities in progress currently. By collaborating with Team Ohio, Voyager Space is launching one of the most creative public-private partnerships in one of the most sought-after space destinations on this planet," said Dr. John Horack, inaugural holder of the Neil Armstrong Chair in Aerospace Policy in the College of Engineering and John Glenn College of Public Affairs at The Ohio State University. "We know this initial collaborative investment will transform into a broader commercial space research magnet that serves as the primary North American site for the George Washington Carver Science Park. In my conversations with the Voyager and Nanoracks team, I assured them that Ohio was 100 percent committed to being a leading innovator in aviation and aerospace," said Lt. Governor Jon Husted, Director of InnovateOhio. "This partnership between Nanoracks, Voyager and Ohio State represents a significant step toward leading this nation into on-orbit, human commercial space operations, and the people of Ohio will be playing an important role in the future. The decision to establish the George Washington Carver Science Park at The Ohio State University provides Voyager/Nanoracks direct access to some of the world's leading research," said J.P. Nauseef, JobsOhio president and CEO. "This commercial space laboratory will be the most advanced of its kind on Earth, bolstered in Ohio by 100,000 university researchers, faculty, staff and students, as well as partnerships between public, private and academic resources that will fuel the innovations that make sustained life in space possible. The research conducted at the GWCSP terrestrial lab will aim to generate positive social, economic, educational, and quality-of-life outcomes for a broad range of constituents, in particular, the Ohio agriculture community. Some of these benefits include research to preserve Ohio's water quality, provide better crop production and improve plant and animal genetics for Ohio's agricultural community. We have only just begun to scratch the surface of the possibilities and opportunities that await us in the 'final frontier,' and our ability to maximize future exploration hinges on collaboration between scientists and industry experts," says President of The Ohio State University, Kristina M. Johnson. Locating the terrestrial lab of the George Washington Carver Science Park on Ohio State's campus will be the best possible way to facilitate this joint effort and ensure we are sharing resources, research and knowledge across multiple disciplines.The GWCSP terrestrial lab is set to include high-bay laboratory space, suitable for scientific research experiments that span the entire range of Starlab activities, procedure development, testing, prototyping, and other activities essential on the path to spaceflight research. The George Washington Carver Science Park honors the legacy of the famed American agricultural scientist and inventor who developed hundreds of food products and practical, sustainable farming methods. The George Washington Carver Science Park is the first space-dedicated member of the International Association of Science Parks (IASP), a catalyst for global participation in the space research ecosystem. Additionally, Ohio-based Zin Technologies (ZIN) and the Universities Space Research Association (USRA), a Washington D.C.-based company with a long-standing presence in Ohio, are part of the founding GWCSP leadership team. ZIN is advising on the overall GWCSP in-space lab design and will develop key hardware as needed. USRA will direct and manage the science park, prioritize and schedule research, and oversee scientific lab operations. About Voyager Space Voyager Space is a space technology company dedicated to building a better future for humanity in space and on Earth. With nearly 20 years of spaceflight heritage and over 1500 successful missions as of August 2022, Voyager delivers space station infrastructure and services and technology solutions to commercial users, civil and national security government agencies, academic and research institutions, and more, with the goal to accelerate a sustainable space economy.

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Aerospace, Aviation Technology

Alder Fuels and Enviva Partner to Further Scale and Commercialize Sustainable Aviation Fuel Supply Chains

Enviva | September 12, 2022

Enviva Inc, the world’s leading producer of sustainably sourced woody biomass, and Alder Fuels, a clean tech developer and greencrude producer, have signed a contract for the long-term, large-scale supply of woody biomass from Enviva, which sources low-value fiber, such as forest byproducts like tree tops, limbs, and commercial thinnings, to further commercialize the supply of sustainable aviation fuelToday’s agreement would make Enviva an exclusive supplier of up to 750,000 metric tons per year of sustainably sourced woody biomass to Alder’s first Alder Greencrude (AGC) production facility, soon to be under construction in the southeastern United States. The supply of sustainably sourced woody biomass feedstock by Enviva is expected to commence in 2024, which will meet rigorous sustainability criteria, subject to independent, third-party audits and certifications. Backed by Honeywell UOP, United Ventures, AvFuel, Boeing, U.S. Defense Logistics Agency, the U.S. Department of Energy, and the National Renewable Energy Laboratory, AGC can be refined using existing infrastructure into low-carbon to carbon-negative SAF that matches petroleum-based equivalents on specification and performance. "Decarbonization of our entire economy is driving massive demand for the next generation of sustainably sourced renewable fuels. The size of the market for our product is equal to the petroleum market it replaces. With AGC technology, the challenge of meeting this demand is no longer industry willpower or commercial interest; it is having ready access to diverse, highly accredited, and sustainably produced sources of biomass. Today’s announcement brings us one step closer towards achieving that aim, while benefiting the communities in which we operate." Bryan Sherbacow, Alder Fuels’ President & CEO“ The announcement represents a major milestone in the rapid acceleration and scaling up of low-carbon transportation fuels with the potential to fundamentally change the future of flying and other modes of transport over time. In March 2021, major U.S. airlines committed to achieving net-zero carbon emissions by 2050, which was reinforced by an announcement in October 2021 by the world’s airlines and aviation community. Recognizing the scaling up of SAF is critical to meeting such aggressive climate goals, the White House launched the “SAF Grand Challenge,” with goals to have 3 billion gallons of SAF produced in the U.S. by 2030 and augmenting to 35 billion gallons by 2050. The recent passage of the Inflation Reduction Act (IRA) into law amplifies the U.S. commitment to SAF by providing tax credits for every gallon of SAF produced based on lifecycle greenhouse gas emission reduction percentages. Further, the IRA extends and modifies the tax credit for the production of renewable energy from biomass and other technologies. Europe is pursuing similar policy initiatives such as ReFuelEU, with the European Parliament voting in support of draft rules to require SAF to account for at least 85 percent of European Union (EU) aviation fuel by 2050. Similarly, the United Kingdom announced the introduction of a SAF mandate, requiring at least 10 percent of jet fuel to be produced sustainably by 2030. Major U.S. airlines have been seeking opportunities to collaborate with other industries to deliver commercial solutions to sustainable aviation at scale, with such initiatives accelerating over the past two years as they individually, and collectively, committed to becoming carbon neutral. In fact, United Airlines has already committed to purchase 1.5 billion gallons of SAF from Alder Fuels when produced to the airline’s requirements. United Airlines’ commitment represents purchasing more than twice as much SAF as the rest of the world’s airlines combined. “Abundant sustainable biomass conversion to energy-dense, drop-in liquid fuels is essential to accelerating the current global transition to a low-carbon economy,” said Thomas Meth, President of Enviva. “This joint effort between Enviva and Alder Fuels enables sourcing of sustainable wood fiber and industry-leading technology to deliver the feedstock flexibility and commercialization of SAF needed to achieve jet fuel decarbonization at scale.” All woody biomass feedstock supplied by Enviva to Alder Fuels will continue to adhere to the U.S. Environmental Protection Agency’s Renewable Fuel Standard, the EU’s Renewable Energy Directive’s requirements, as well as Enviva’s industry-leading Responsible Sourcing Policy. In addition, Enviva and Alder Fuels have committed to collaborating to gain sustainability certification under the internationally renowned Roundtable on Sustainable Biomaterials standard. These guidelines and conditions are further supported by Enviva’s industry-leading Track & Trace® program that provides detailed, verifiable, and independently audited data about the sustainability of Enviva’s sourcing activities and the journey its feedstocks take from the forest tract to the production plant to customers around the globe. About Alder Fuels Alder Fuels is powering the global clean energy transformation and race to net zero through the conversion of natural biomass into low-carbon to carbon-negative Alder Greencrude (AGC). This greencrude can then be converted into sustainable aviation fuel (SAF), other low-carbon fuels, and chemicals using existing global refinery equipment and infrastructure. Bryan Sherbacow, Alder Fuels President & CEO, has a proven record for the development and commercial deployment of novel technology, including the world’s first refinery designed to produce renewable jet and military-grade fuels. Alder Fuels is backed by Honeywell UOP, United Ventures, AvFuel, Boeing, the U.S. Defense Logistics Agency, the Department of Energy (DOE), and the National Renewable Energy Laboratory (NREL). For more information, visit http://www.alderfuels.com/ About Enviva Enviva Inc. (NYSE: EVA) is the world’s largest producer of industrial wood pellets, a renewable and sustainable energy source produced by aggregating a natural resource, wood fiber, and processing it into a transportable form, wood pellets. Enviva owns and operates ten plants with a combined production capacity of approximately 6.2 million metric tons per year in Virginia, North Carolina, South Carolina, Georgia, Florida, and Mississippi, and is constructing its 11th plant, which will be located in Epes, Alabama. Enviva sells most of its wood pellets through long-term, take-or-pay off-take contracts with creditworthy customers in the United Kingdom, the European Union, and Japan, helping to accelerate the energy transition and to decarbonize hard-to-abate sectors like steel, cement, lime, chemicals, and aviation fuels. Enviva exports its wood pellets to global markets through its deep-water marine terminals at the Port of Chesapeake, Virginia, the Port of Wilmington, North Carolina, and the Port of Pascagoula, Mississippi, and from third-party deep-water marine terminals in Savannah, Georgia, Mobile, Alabama, and Panama City, Florida.

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