How Does ameliaRES Help Airlines Drive Revenues

May 21, 2019 | 64 views

Between fierce competition and constantly changing marketing conditions, the airline industry is easily one of the most demanding business sectors in the world. Volatile economic conditions and fuel prices, corporate mergers, governmental regulations, environmental concerns, and rapid technological advancements are just a few of the hurdles airlines must jump while reliably delivering a superior product to wow their passengers.

Spotlight

TECNAM Aircraft

diamondThe recent introduction into service of the P2008 and the advanced technology, four-seater, single engined P Twenty Ten, ensures that Tecnam continue to offer the widest range of General Aviation aeroplanes. Today also in the Regional Transportation segment with the 11 seats P2012 Traveller.

OTHER ARTICLES
BUSINESS AVIATION

Inside NASA’s New Sustainable Flight Demonstrator Program

Article | January 28, 2022

NASA is known for developing and launching spacecraft that have a significant environmental impact. However, the space agency is fully on board with the net-zero movement. NASA supports the White House's Aviation Climate Action Plan. It is helping fund several aviation projects that aim to reduce the aviation industry’s damage to the environment. NASA’s Sustainable Flight Demonstrator Program NASA focuses on technologies for single-aisle aircraft, which are the powerhouses of many airline fleets and account for nearly half of global aviation emissions. NASA's Sustainable Flight Demonstrator (SFD) project aims to reduce carbon emissions and keep the US competitive in the design of single-aisle commercial airliners, which are in high demand. "Since its creation, NASA has worked with industry to develop and implement innovative aeronautics technology and has shared it with the world," said NASA Administrator Bill Nelson. "Now, with this ambitious new project, we're again joining with US industry to usher in a new era of cutting-edge improvements that will make the global aviation industry cleaner, quieter, and more sustainable." NASA Wants to Reduce the Environmental Impact of Commercial Aircraft The program’s goal is to build, test, and fly a large-scale demonstrator. NASA hopes to find a business partner for a Funded Space Act Agreement with its Armstrong Flight Research Center in Edwards, California, by the beginning of 2023. The agreement would draw on private-industry knowledge and experience, with an awardee developing a suggested technical plan and committing considerable cash to the project. Under this agreement, NASA would not purchase an aircraft or any other hardware for its missions. The mission of NASA is to develop new and innovative technologies and capabilities. NASA will collect data on the ground and in the air. Agency and industry teams can use it to test the airframe configuration and related technologies. Moving Away From Space NASA's technologies are typically cutting-edge. However, as with many high-end items, the benefits and applications frequently filter down to the masses. NASA's specialized technology and research frequently has civil aviation applications. It's interesting to see how NASA seems to be moving away from space and going after planes that fly closer to Earth.

Read More
DEFENSE AND SPACE

A Peek into The Future of Piloting Airplanes

Article | June 8, 2022

Flying is changing, and so is the future of piloting. With technological advancements across the aviation industry, one can only anticipate what’s in store for the future of piloting. The battle between automation and learning skills that automation can easily take over is coming to a head. As airplane engineering matures, the aviation industry isn’t far from seeing a day when pilots who have undergone training on electric trainers require a license endorsement to fly a piston-powered aircraft. Goodbye, Manual Flying Airplanes are becoming downright easier to fly. Consider how most pilots today would never be able to fly the aircraft that their seniors trained in. According to experts, piloting skills will put more emphasis on the efficient use of airspace systems instead of directing and maneuvering the aircraft. Decoding Airplane Information Traditionally, a pilot’s primary task was to gather and decode the information he received through the aircraft’s systems. This information was then used to give the pilot an “air picture” which allowed him to get a sense of the air traffic, airspace, and weather. As aircraft technology improves, pilots will no longer need to know how to do this. Instead, the "air picture" will be shown on a screen in front of them. Final Word From augmented reality to 3D spatial audio cues, augmentation is happening to aircraft as well as the pilot’s ability to fly them. The evolution of aviation technology will only help transform the mechanics of airplanes, and pilots will no longer need to handle flight control. As augmented reality takes over, future cockpits might not even need to be at the front of the aircraft or have windows. That would be the true test of the future of piloting.

Read More
AIR TRANSPORT

5 Digital Strategies for the Aviation Industry

Article | July 15, 2022

Whether you’re a small, newer airline looking to make a splash in the online world or a niche brand wanting to expand your customer base, you’ll need the right aviation marketing strategies in your arsenal. Similar to any other industry in today’s market, digital strategies are non-negotiable for brands in the aviation space who are hoping to connect with customers online and restore customer confidence in the aftermath of COVID-19. And if you’re looking to take your brand to the digital skies, you need impactful strategies that help you offer a seamless customer experience. Let’s look at five strategies you can use for your aviation marketing strategy. Aviation Marketing through Social Media Visibility is a hugely important goal to achieve for any business. After all, how can you hope to attract new customers if no one knows about you? This is especially true and important for smaller airlines or those not operating in the commercial space. For example, when the average customer thinks about traveling by plane, they probably aren’t considering private airlines. But if customers see content online about airlines, perhaps even highlighting that some private airlines fall in their price range, things can change. Once customers are aware of your company, you’re one step closer to securing a sale. The key is getting in the picture in the first place—something social media can do. In addition to visibility, use social media to keep your customers informed. Despite us seemingly living in a post-COVID world, uncertainty is still a big factor that customers and airlines alike have to consider. Positive coronavirus results or transmission outbreaks can throw a wrench in travel plans right up until check-in, but social media offers a way to keep customers informed with live information and updates. Airlines can use social media platforms like Twitter to post live updates on flights, including regular information on delays, but also more unexpected and yet super useful updates on things such as weather conditions at their destination. And if you’re looking for international aviation marketing strategies as a multinational company, social media is a great way to connect with customers across territories too, thanks to its global reach. Digital Customer Service Strategies We saw during COVID-19 how important it was to provide quick, accurate information to customers, with things like up-to-date websites, live social updates, and automated texts for flight changes. These strategies all helped to streamline customer service offerings, as well as free up helplines and customer service booths at airports, and they have helped establish a new benchmark when it comes to customer service. Having a solid customer service strategy in place is more important than ever—specifically, having one that’s responsive, flexible, and digital. This means offering smart chatbots that can assist with frequently asked questions, detailed guidance online addressing common challenges that customers face, and over-the-phone support in multiple languages that can enhance an international aviation marketing strategy. Customer service might not seem like it matches with airline marketing, but going above and beyond for your customers is essential in creating the right reputation for your brand. Establishing your company as a gold-star service provider will not just give you something to shout about online, but it will also keep customers loyal and engaged with you too. Mobile Solutions We all know that the future is mobile—and it’s no different for aviation companies, who have that same pressure to keep up with technological advancements if they want to provide the best service possible for their customers. Smartphones are an integral part of all of our lives, and they’re now just as important as ever, as people are taking their digital identification with them on their travels. Aviation companies must recognize the company they keep in the travel space, where mobile apps support customers on their journeys and trips—from navigation to weather and accommodation to ridesharing. Without an interactive app or fully mobile-friendly site, an airline’s strategy for marketing won’t be as impactful. Customers used to have to carry printed versions of their flight documents in order to board, including boarding passes and booking confirmations, but things aren’t so paper-based anymore. Digital wallets that keep boarding passes safe and apps that store customers’ flight information are the norm now. Mobile apps are also fantastic for driving loyalty programs. With an interactive app where customers can collect and cash in loyalty points, you not only provide an easy way for customers to enjoy their rewards, but also make flying more accessible and cost-effective. In a post-COVID market, there is even more of an emphasis on contactless travel—another area where mobile solutions can play a key role. Phones allow consumers to have all their information handy, and other contactless technology helps facilitate airport management. Content that Creates Real Connections Digital content has the potential to reach a wider audience and, more importantly, turn readers into customers, so it should be included in any airline marketing strategy. Showing customers exactly what your company can do for them, and how you do it, is crucial for establishing strong branding and customer relationships. It’s how airlines can differentiate themselves from their competitors and add value to their services. Meaningful content that your audience will trust includes user-generated content that offers real insights into what it’s like to be a customer of your company, such as honest reviews and feedback from real customers. You can deliver this content in a variety of ways—e.g., blogs, videos, social media, PR—but however you choose to do so, be sure to keep the story at the forefront of your narrative to create those all-important connections with customers. Omnichannel Digital Experiences Alongside social media, there are a slew of other digital channels that should be considered in your digital strategy. This is hugely important because of the myriad ways that consumers interact with the online world nowadays. If it’s not live Twitter updates, it’s check-in reminder emails. The point is that brands need to be present across different platforms and digital mediums in order to provide a competitive and effective experience for their customers. For airlines, it’s about making sure that no matter what device a customer is using, their journey is cohesive and streamlined. They should be able to switch seamlessly between your website on their laptop and emails on a tablet, with the right information easy and quick to find in a consistently branded way. It’s also worth considering that people tend to carry multiple devices with them while traveling, making it even more important for airlines and airports alike to offer omnichannel digital content to their customers. Conclusion Whatever part of your aviation branding or marketing you need support with, the team at TPT Digital can take your brand to new heights. The 2022 Aviation Festival is a great opportunity for learning, connection, and collaboration—come and say hello to us there! Also, get in touch if you’d like to discuss how TPT Digital can support your paid social media content. We’re happy to give you a free quote.

Read More
AVIATION TECHNOLOGY

New Podcast Explores GE Aviation Technologies for a Decarbonized Future of Flight

Article | June 2, 2022

This week, the GE Gas Power team launched season five of Cutting Carbon, their award-winning podcast that focuses on climate change, the basics of what decarbonization is and the technologies behind it. In season five, the team is focused on decarbonization closer to home and invited Arjan Hegeman, GE Aviation’s general manger for advanced technologies, to talk about the future of flight. Learn more about the role of GE Aviation’s technologies available today and in development for tomorrow to make aircraft engines more fuel efficient and reduce carbon emissions. Open fan, hybrid electric and hydrogen combustion are all discussed by Hegeman and the hosts. Over two episodes, Hegeman also explains the importance of Sustainable Aviation Fuel (SAF), along with the new engine technologies, to help the aviation industry reach its goal of net-zero carbon emissions by 2050. The Future of Flight is a two-part episode, and can be found as Episode 27 and Episode 28 under Cutting Carbon. You can listen to the podcast here or on your favorite streaming platform! The aviation industry is at an inflection point for new technology introduction and acceleration of technology development, Hegeman says. GE Aviation is currently developing its next-generation suite of engine technologies, including open fan engine architecture, hybrid-electric propulsion, and advanced thermal management concepts. GE Aviation is also supporting industry initiatives to approve and adopt 100% SAF and is partnering on a new flight demonstration program to test zero-carbon hydrogen fuel combustion. GE’s ambition is to be a net zero company by 2050, including the Scope 3 emissions from the use of sold products. GE is also committed to being carbon neutral by 2030 in its own facilities and operations, including Scope 1 and Scope 2 emissions.

Read More

Spotlight

TECNAM Aircraft

diamondThe recent introduction into service of the P2008 and the advanced technology, four-seater, single engined P Twenty Ten, ensures that Tecnam continue to offer the widest range of General Aviation aeroplanes. Today also in the Regional Transportation segment with the 11 seats P2012 Traveller.

Related News

AEROSPACE

Eve and Global Crossing Airlines sign Letter of Intent for up to 200 eVTOL aircraft and enable future collaboration for UAM

Global Crossing Airlines | March 21, 2022

Eve UAM, LLC ("Eve"), an Embraer S.A. ("Embraer") company, and Global Crossing Airlines Group, Inc. ("GlobalX") have signed a Letter of Intent (LoI) to order up to 200 of Eve's electric vertical take-off and landing aircraft (eVTOL). This potential sale is included in Eve's current order backlog of up to 1,785 eVTOLs. The company expects to start the deliveries in 2026. The agreement also enables a promising partnership that intends to explore the development of an ecosystem to scale Urban Air Mobility (UAM) and reinforces the Concept of Operations (CONOPS) in Miami-Dade that was announced today. GlobalX's expertise as a flag airline will contribute not only to the formulation of the infrastructure needed to permit eVTOL flights, but also the deployment of Eve's aircraft throughout their network. "We are honored to be working with Eve Air Mobility and believe their affiliation with Embraer ensures Eve will be the best positioned eVTOL OEM. These eVTOLs will enable us to expand our market throughout south Florida, bringing our customers to their flights at MIA and FLL, as well as local flying within Key West and all of the Keys, Naples, and Palm Beach. This will help extend and expand our brand." Ed Wegel, Chair and CEO of GlobalX "We are delighted with this partnership with GlobalX, which will maximize our efforts to structure UAM operations. Their experience as an airline will contribute to the expansion of Eve's eVTOL deployment in North America. The partnership also ensures both companies' commitment to delivering sustainable UAM and providing the community with better and faster solutions," said Andre Stein, co-CEO of Eve. The completion of the transactions contemplated by the LoI is subject to the execution of definitive agreements and receipt of all necessary regulatory approvals. About Global Crossing Airlines GlobalX is a US 121 domestic flag and supplemental airline flying the Airbus A320 family aircraft. GlobalX flies as a passenger ACMI and charter airline serving the US, Caribbean, and Latin American markets. In 2022, GlobalX will enter ACMI cargo service flying the A321 freighter, subject to DOT and FAA approvals. About Eve Air Mobility Eve is dedicated to accelerating the Urban Air Mobility (UAM) ecosystem. Benefitting from a startup mindset, backed by Embraer's more than 50-year history of aerospace expertise, and with a singular focus, Eve is taking a holistic approach to progressing the UAM ecosystem, with an advanced eVTOL project, a comprehensive global services and support network and a unique air traffic management solution. About Embraer A global aerospace company headquartered in Brazil, Embraer has businesses in Commercial and Executive aviation, Defense & Security and Agricultural Aviation. The company designs, develops, manufactures and markets aircraft and systems, providing Services & Support to customers after-sales. Since it was founded in 1969, Embraer has delivered more than 8,000 aircraft. On average, about every 10 seconds an aircraft manufactured by Embraer takes off somewhere in the world, transporting over 145 million passengers a year. Embraer is the leading manufacturer of commercial jets up to 150 seats and the main exporter of high value-added goods in Brazil. The company maintains industrial units, offices, service and parts distribution centers, among other activities, across the Americas, Africa, Asia and Europe.

Read More

AVIATION TECHNOLOGY

Tealium Launches New Integration Tools for Automated and Faster Access to Data

Tealium | March 16, 2022

Today, Tealium, the most trusted and largest independent customer data platform (CDP), announced their Spring 2022 product release "Integrate Everything" for 'technical marketers who need options but don't have tons of time'. With these product improvements, spanning Data Connect, Data Sync and Tealium Functions and more, Tealium's customers can leverage more data across the enterprise into their customer experiences than ever before, regardless of which systems need to be integrated. By combining the data from these disparate sources with real-time customer data collection across owned customer touchpoints, businesses can build rich experiences across numerous outlets while saving their teams' valuable time. With these new capabilities, technical teams gain: Workflow automation: access and use enterprise data sources (data warehouses and cloud applications) within the platform Unparalleled ability to immediately activate data directly from companies' data warehouses or reference that data alongside the customer profile for better context Synchronize customer engagement data with enterprise data warehouses Developer tools and APIs that customize data flows to transform, enrich and integrate data for the most flexible infrastructure possible New and enhanced integrations to world class marketing applications (e.g. TikTok Events, Google Analytics 4, Meta Custom Audiences, Amazon ads) Maintain better security and privacy controls when using data for customer experience "As we've grown into our use cases with Tealium, we've seen incredible opportunities to leverage more data that lives outside the CDP. For instance, there's a wealth of data that lives outside of our own first-party data that could help enrich our datasets, and personalize a web experience. With Tealium Functions, we are now able to query databases through their third-party APIs to enrich our customers' web experience. It gave our team more flexibility without added complexity, and we were able to develop, test and stand up this use case in hours rather than weeks." Jeff Newell, Technology Manager at Meridian Energy "At Alaska Airlines, we're driving to create personalized travel experiences for every guest," said Joshua Benard, Product Manager at Alaska Airlines. "In order to do that at scale, we need to supply the right customer data, to the right tools across our stack, at the right time. Tealium's integration marketplace helped us get started in that effort, but as our use cases advanced, we found more need to customize how those integrations were working for us." Benard continued, "With Tealium Functions, we're given a canvas to work with our developers and customize existing integrations within the Tealium integration catalog with some simple JavaScript. In a day, we were able to write some code to customize our integration with a key personalization tool in our stack in order to bring in a broader set of events to inform how we'd deliver the customer experience. Tealium Functions gives us extra flexibility with our customer data infrastructure to bring new, custom ideas to life." About Tealium Tealium connects customer data across web, mobile, offline, and IoT so businesses can better connect with their customers. Tealium's turnkey integration ecosystem supports more than 1,300 built-in connections, empowering brands to create a complete, real-time customer data infrastructure. Tealium's solutions include the most trusted customer data platform with machine learning, tag management, an API hub and data management solutions that make customer data more valuable, actionable, privacy-compliant and secure. Nearly 900 leading businesses throughout the world trust Tealium to power their customer data strategies.

Read More

African airlines posted a 2.1% traffic rise in May

African Aerospace | July 05, 2019

The International Air Transport Association (IATA) announced global passenger traffic results for May showing that demand (measured in revenue passenger kilometers, or RPKs) rose 4.5% compared to the same month in 2018. This was in line with the revised April traffic growth of 4.4% and above the recent trough of 3.1% year-on-year growth recorded in March. However, it remains below the 20-year average growth rate of around 5.5%. Capacity (available seat kilometers or ASKs) climbed by a modest 2.7% and load factor rose 1.4 percentage points to 81.5%, surpassing last year’s record load factor of 80.1%. “Passenger demand growth has slowed compared to the past two years. This is in line with slumping global trade, rising trade tensions and weakening business confidence. In this challenging environment, airlines are managing capacity carefully in order to optimize efficiency,” said Alexandre de Juniac, IATA’s Director General and CEO.

Read More

AEROSPACE

Eve and Global Crossing Airlines sign Letter of Intent for up to 200 eVTOL aircraft and enable future collaboration for UAM

Global Crossing Airlines | March 21, 2022

Eve UAM, LLC ("Eve"), an Embraer S.A. ("Embraer") company, and Global Crossing Airlines Group, Inc. ("GlobalX") have signed a Letter of Intent (LoI) to order up to 200 of Eve's electric vertical take-off and landing aircraft (eVTOL). This potential sale is included in Eve's current order backlog of up to 1,785 eVTOLs. The company expects to start the deliveries in 2026. The agreement also enables a promising partnership that intends to explore the development of an ecosystem to scale Urban Air Mobility (UAM) and reinforces the Concept of Operations (CONOPS) in Miami-Dade that was announced today. GlobalX's expertise as a flag airline will contribute not only to the formulation of the infrastructure needed to permit eVTOL flights, but also the deployment of Eve's aircraft throughout their network. "We are honored to be working with Eve Air Mobility and believe their affiliation with Embraer ensures Eve will be the best positioned eVTOL OEM. These eVTOLs will enable us to expand our market throughout south Florida, bringing our customers to their flights at MIA and FLL, as well as local flying within Key West and all of the Keys, Naples, and Palm Beach. This will help extend and expand our brand." Ed Wegel, Chair and CEO of GlobalX "We are delighted with this partnership with GlobalX, which will maximize our efforts to structure UAM operations. Their experience as an airline will contribute to the expansion of Eve's eVTOL deployment in North America. The partnership also ensures both companies' commitment to delivering sustainable UAM and providing the community with better and faster solutions," said Andre Stein, co-CEO of Eve. The completion of the transactions contemplated by the LoI is subject to the execution of definitive agreements and receipt of all necessary regulatory approvals. About Global Crossing Airlines GlobalX is a US 121 domestic flag and supplemental airline flying the Airbus A320 family aircraft. GlobalX flies as a passenger ACMI and charter airline serving the US, Caribbean, and Latin American markets. In 2022, GlobalX will enter ACMI cargo service flying the A321 freighter, subject to DOT and FAA approvals. About Eve Air Mobility Eve is dedicated to accelerating the Urban Air Mobility (UAM) ecosystem. Benefitting from a startup mindset, backed by Embraer's more than 50-year history of aerospace expertise, and with a singular focus, Eve is taking a holistic approach to progressing the UAM ecosystem, with an advanced eVTOL project, a comprehensive global services and support network and a unique air traffic management solution. About Embraer A global aerospace company headquartered in Brazil, Embraer has businesses in Commercial and Executive aviation, Defense & Security and Agricultural Aviation. The company designs, develops, manufactures and markets aircraft and systems, providing Services & Support to customers after-sales. Since it was founded in 1969, Embraer has delivered more than 8,000 aircraft. On average, about every 10 seconds an aircraft manufactured by Embraer takes off somewhere in the world, transporting over 145 million passengers a year. Embraer is the leading manufacturer of commercial jets up to 150 seats and the main exporter of high value-added goods in Brazil. The company maintains industrial units, offices, service and parts distribution centers, among other activities, across the Americas, Africa, Asia and Europe.

Read More

AVIATION TECHNOLOGY

Tealium Launches New Integration Tools for Automated and Faster Access to Data

Tealium | March 16, 2022

Today, Tealium, the most trusted and largest independent customer data platform (CDP), announced their Spring 2022 product release "Integrate Everything" for 'technical marketers who need options but don't have tons of time'. With these product improvements, spanning Data Connect, Data Sync and Tealium Functions and more, Tealium's customers can leverage more data across the enterprise into their customer experiences than ever before, regardless of which systems need to be integrated. By combining the data from these disparate sources with real-time customer data collection across owned customer touchpoints, businesses can build rich experiences across numerous outlets while saving their teams' valuable time. With these new capabilities, technical teams gain: Workflow automation: access and use enterprise data sources (data warehouses and cloud applications) within the platform Unparalleled ability to immediately activate data directly from companies' data warehouses or reference that data alongside the customer profile for better context Synchronize customer engagement data with enterprise data warehouses Developer tools and APIs that customize data flows to transform, enrich and integrate data for the most flexible infrastructure possible New and enhanced integrations to world class marketing applications (e.g. TikTok Events, Google Analytics 4, Meta Custom Audiences, Amazon ads) Maintain better security and privacy controls when using data for customer experience "As we've grown into our use cases with Tealium, we've seen incredible opportunities to leverage more data that lives outside the CDP. For instance, there's a wealth of data that lives outside of our own first-party data that could help enrich our datasets, and personalize a web experience. With Tealium Functions, we are now able to query databases through their third-party APIs to enrich our customers' web experience. It gave our team more flexibility without added complexity, and we were able to develop, test and stand up this use case in hours rather than weeks." Jeff Newell, Technology Manager at Meridian Energy "At Alaska Airlines, we're driving to create personalized travel experiences for every guest," said Joshua Benard, Product Manager at Alaska Airlines. "In order to do that at scale, we need to supply the right customer data, to the right tools across our stack, at the right time. Tealium's integration marketplace helped us get started in that effort, but as our use cases advanced, we found more need to customize how those integrations were working for us." Benard continued, "With Tealium Functions, we're given a canvas to work with our developers and customize existing integrations within the Tealium integration catalog with some simple JavaScript. In a day, we were able to write some code to customize our integration with a key personalization tool in our stack in order to bring in a broader set of events to inform how we'd deliver the customer experience. Tealium Functions gives us extra flexibility with our customer data infrastructure to bring new, custom ideas to life." About Tealium Tealium connects customer data across web, mobile, offline, and IoT so businesses can better connect with their customers. Tealium's turnkey integration ecosystem supports more than 1,300 built-in connections, empowering brands to create a complete, real-time customer data infrastructure. Tealium's solutions include the most trusted customer data platform with machine learning, tag management, an API hub and data management solutions that make customer data more valuable, actionable, privacy-compliant and secure. Nearly 900 leading businesses throughout the world trust Tealium to power their customer data strategies.

Read More

African airlines posted a 2.1% traffic rise in May

African Aerospace | July 05, 2019

The International Air Transport Association (IATA) announced global passenger traffic results for May showing that demand (measured in revenue passenger kilometers, or RPKs) rose 4.5% compared to the same month in 2018. This was in line with the revised April traffic growth of 4.4% and above the recent trough of 3.1% year-on-year growth recorded in March. However, it remains below the 20-year average growth rate of around 5.5%. Capacity (available seat kilometers or ASKs) climbed by a modest 2.7% and load factor rose 1.4 percentage points to 81.5%, surpassing last year’s record load factor of 80.1%. “Passenger demand growth has slowed compared to the past two years. This is in line with slumping global trade, rising trade tensions and weakening business confidence. In this challenging environment, airlines are managing capacity carefully in order to optimize efficiency,” said Alexandre de Juniac, IATA’s Director General and CEO.

Read More

Events