Business Aviation
Article | December 28, 2021
Every month OAG updates its year-to-date Punctuality League table to provide an ongoing ranking of the world’s largest airlines and airports alongside its Monthly on-time performance (OTP) data. The list is based on the twenty largest airlines (by number of flights operated) known as Mega Airlines, and we provide a Top 10 ranking. With November Monthly OTPs now in, we have 11 months of data to take an early look at how these Mega Airlines have performed to date.
And whilst we have another month of data go, it is great to share some early insights before we release final numbers early next year.All the Top 10 airlines in our sneak preview currently come in with an OTP of over 85%. When compared to 2019, the last year of ‘normal’ flying, the Top 10 Mega airlines achieved OTP of between 75% and 86%, so this is a clear indication of just how much punctuality has improved over the past year.
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Aviation Technology
Article | July 26, 2022
This week, the GE Gas Power team launched season five of Cutting Carbon, their award-winning podcast that focuses on climate change, the basics of what decarbonization is and the technologies behind it. In season five, the team is focused on decarbonization closer to home and invited Arjan Hegeman, GE Aviation’s general manger for advanced technologies, to talk about the future of flight.
Learn more about the role of GE Aviation’s technologies available today and in development for tomorrow to make aircraft engines more fuel efficient and reduce carbon emissions. Open fan, hybrid electric and hydrogen combustion are all discussed by Hegeman and the hosts. Over two episodes, Hegeman also explains the importance of Sustainable Aviation Fuel (SAF), along with the new engine technologies, to help the aviation industry reach its goal of net-zero carbon emissions by 2050.
The Future of Flight is a two-part episode, and can be found as Episode 27 and Episode 28 under Cutting Carbon. You can listen to the podcast here or on your favorite streaming platform!
The aviation industry is at an inflection point for new technology introduction and acceleration of technology development, Hegeman says. GE Aviation is currently developing its next-generation suite of engine technologies, including open fan engine architecture, hybrid-electric propulsion, and advanced thermal management concepts. GE Aviation is also supporting industry initiatives to approve and adopt 100% SAF and is partnering on a new flight demonstration program to test zero-carbon hydrogen fuel combustion.
GE’s ambition is to be a net zero company by 2050, including the Scope 3 emissions from the use of sold products. GE is also committed to being carbon neutral by 2030 in its own facilities and operations, including Scope 1 and Scope 2 emissions.
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Business Aviation
Article | January 7, 2022
What are the aviation marketing questions B2B audiences are asking in 2021?
It is always beneficial to study the market scenario and your competitors when starting a new marketing plan. It provides you with a better vision and explores opportunities to become the best in the market and which marketing approach to take. Before you start planning your marketing in aviation, there are a few things you should sort out first.
So, start your strategy by taking note of some important marketing questions!
Important Questions to Create an Aviation Marketing Plan
Are aviation businesses doing more or less marketing in 2022?
What are the best-performing aviation marketing campaigns?
What marketing strategies are unused in the aviation industry?
What are the international aviation marketing trends?
Which social media do aviation marketing professionals use for marketing?
How do aviation professionals plan the finance for marketing?
How do market leaders optimize their websites and build a brand image?
Keeping these questions beside you, follow the tips to create a prolific aviation marketing plan.
Tips at your Fingers
Tip One: Things to do—Image Vs. Words
Usage of images (visuals) has become influential to do marketing in aviation. While the industry has always focused on verbal content, both are equally important, but in different marketing ways. Let’s understand the following:
SEO: Images can’t do well when doing optimization. But words are the main component in optimization in blogs, articles, whitepapers, webinars, and more.
Social media: Images are becoming more perusable and are more understood by audiences. Whereas words are compelling to get more visitors to the website.
Website content: In this, both usages of images and content are important to connect with the audience and market well.
It’s crucial to watch the latest aviation industry trends to plan your marketing efforts. Referring to that, you can make the most of materials using images like:
• Display & explain products
• Create presentation showing numeric data
• Create videos out of content
• A sales presentation
Remember, now prospects are emotionally persuaded to purchase products and services. This will lead you to grab more and better aviation business opportunities. You have to be quick and pick up to make the deal yours. Being interactive in your image creation is the better way to show your audience your ideology.
Tip Two: Create One Idea at Once
Any marketing plan should start from one idea at a time. To proceed with it, think and consider— “what is the one thing you want your audience, visitors, or potential targets to understand and get solutions for?
It is necessary to analyze first because most marketing sales professionals remain muddled with the motive behind their marketing efforts. Therefore, it’s better to refrain from yourself and try to ideate one concept at a time. In other words, everything you create should support that ONE idea!
Tip Three: Branding is key!
Branding is visual. Visuals appeal to prospects in the aviation industry.
Is your brand instantly recognizable to your prospects? If not, you need to pay more heed to it.
Your brand is more than any other asset that communicates your story.
A creative and reflective brand image is one of the impactful aviation industry trends most aviation professionals focus on. It’s vital because visuals have an appealing factor. In addition, the professionals in the aviation industry, engage and trust information displayed than told to them. So, create a visual brand image that tells a story.
Another most important thing is to add testimonials to your brand. Yes! Video testimonials are much more potent because it comes from your prospects. Make a “wish list” of prospects you would like to get a testimonial from and add it to your website!
Tip Four: Campaign it! With RIGHT message
Before you head towards creating campaigns for marketing in aviation, remember that every campaign needs these three elements:
• A great list
• A great offer
• And a great presentation
If any of these elements lack the motive, you won’t be successful. An example of it is a general digital magazine advertisement. It has a numerous list of subscribers, beautiful design, conceptualization, but no specific offer or a call to action. The reader won’t take any interest in responding to that particular ad. Such campaigns face severe failure!
But if your campaign has the base of these elements, you can expect a good ROI for your business.
Tip Five: Social Media Secrets
There is always some information hidden in the news or something that your community or industry talks about. So, it is good to keep a watch on such matters to generate good content. Social media is the most preferred platform to do such activities today.
You probably don’t have time to get involved in every social media channel. So, it's better to involve in one channel than to be on multiple. So, watch the new, set up analytics for key topics important in the industry, and let inspiration spread in the form of information through your marketing materials like infographics, slides, images, and more.
As Hootsuit studied on social media usage by marketing leaders, let’s have a quick look at which social media do aviation professionals use for marketing mostly.
LinkedIn
Rare: 0%
Monthly: 31%
Weekly: 25%
Daily: 57%
Facebook
Monthly: 13%
Weekly: 9%
Daily: 20%
Twitter
Monthly: 17%
Weekly: 14%
Daily: 25%
Instagram
Monthly: 4%
Weekly: 11%
Daily: 3%
YouTube
Monthly: 21%
Weekly: 14%
Daily: 10%
These indicate that your competitors mostly use LinkedIn and Facebook channels for marketing because aviation professionals are most likely to be using these channels frequently. If you produce interesting information, you can build a strong online audience.
Tip Six: Bag the deal with 15 Second Sales Presentation
Sales & sale—do it the right way!
What do you say when a prospect asks you, “What do you do?” Here your 20-second sales presentation works in a roomful of sales-interested prospects!
Sale is a process. If you have the proper steps to follow intelligently, you will have much better results. But remember, it should be contented and compelling to the right people, but non-pitchy.
Follow these tips to deliver a fantastic presentation within seconds:
• Reflect your USP (unique selling proposition)
• Your company’s tagline
• Keep it amazingly short
• Avoid usage of over hyperbole— for example “We have most unbelievably wonderfully grand aviation products for you”
• Be concise, professional, and elegant
• Use non-technical language
• Tell benefits than features
• Use examples when necessary
Deliver an approachable, responsive, and simple presentation that makes your prospect say, “Tell me more about that!”
Apart from this, sales are also about passion. And if a prospect senses your passion for what you do, they become much comfortable with your offerings!
So, do your homework. Prepare for it in advance. Know everything you can about the prospect; its company, services, mode of work, and more. Then have a faithful and specific objective in mind for each sales call. This will find your prospect’s best interest to discover more, take the conversation deeper, and thus, no one can stop you from getting the deal done.
Tip Seven: Plan an Editorial Calendar
An editorial calendar is crucial when it comes to marketing—branding, sales, and relationship building.
Providing highly informational content to your prospects allows interacting.
To simply put, your calendar is the best cover page. It will help to align the process of marketing items such as:
• Planned campaigns
• Webinars
• Seasonal events
• Launches
• expenses
Planned marketing will bring fascinating aviation business opportunities and will stimulate the aviation industry growth.
Tip Eight: Be Financially Strong!
This is a crucial part. Finance is what your top management wants to see. It is easy to come up with a huge, long, unproductive, and unrealistic marketing plan. However, planning a reasonable one that is capable of bringing success and probability together is truly an art. So, ensure to make an advanced one with a monthly income statement and include assumptions you make.
Marketing in aviation is growing fast and is not expected to be sluggish anytime soon. With the rising aviation industry trends, it's easy to see opportunities beyond 2021. Therefore, all you need is an all-inclusive plan by following these tips. They will help you learn online aviation marketing solutions to increase traffic, ROI, brand image, and of course, raise conversation rates.
After completing your marketing planning, read further to get familiar with using effective marketing strategies that will bring effective change to your business.
Frequently Asked Questions
What are some of the tips for creating an aviation marketing plan?
Aviation marketing has nothing different from other marketing ways. It is just you need to pay attention to the range of audiences is in the aviation industry. However, here are some more tips:
• Optimize your every content generation
• Display your potential to the audience
• Pay attention to ads
• Leverage paid ads
• Do email
What is the importance of marketing in aviation?
Aviation not only deals with passengers; it includes businesses to make money. For that, marketing plays a vital role in making people aware of product selling or providing services. It drives awareness of products, creates a brand image, builds trust among buyers, and provides valuable information to the audience in various forms using various channels.
What is the difference between selling and marketing?
Selling makes money directly from the prospects. While marketing is all about serving solutions and satisfying prospect needs. The method includes different stages—planning, analyzing, monitoring, execution, promotion, and distribution.
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Aviation Technology
Article | July 26, 2022
DataBridge recently released a new market research analysis on AI in aviation, and the findings are promising. The aviation industry has relied on artificial intelligence (AI) for years. The technology has assisted pilots through machine learning algorithms to collect flight data about altitudes, air traffic management, weather, and route distance. It has enabled them to optimize fuel usage and reduce fuel costs. And now, it is going further.
AI has been cascading into other areas of aviation. Here are some trends to note from the “Global Artificial Intelligence in Aviation Market” study.
Benefitting Ground Operations
AI is extensively used in real-time support systems and air traffic control. From automated baggage check-in to facial recognition, it is powering several ground operations. These functions contribute heavily to maximizing resources, reducing labor costs, and enhancing seamlessness across different processes.
Improving Performance and Processes with Machine Learning (ML)
The emergence of AI in aviation is thanks to a surge of capital investments by key aviation players. Cloud computing is being used by many organizations as a way to consolidate processes and deal with complexity better.
Impacting How Planes will be Piloted
AI will considerably impact the future of piloting as we know it. Building on Airbus’ first ever takeoff, landing and taxi using vision-based AI in 2020, prominent aerospace tech firms continue to work on self-piloting planes or passenger autonomous aerial vehicles (AV) that will employ AI-powered intelligent navigation to fly.
Improving Efficiency and Accuracy for Manual Processes
According to aviation experts, ML digital assistants are able to process massive volumes of historical data in order to support ground staff and pilots alike. With AI’s capabilities of enabling elusive insights into patterns and complexities of data, the technology is considered ideal for aviation, where there is no room for errors.
The Path Ahead
The COVID-19 pandemic highlighted the importance of new technologies in pushing the envelope and innovating solutions. The evolution of technology will only propel the adoption of AI further into the aviation industry. With multiple use cases and brilliant results from the use of AI, the aviation industry is all set for a digital transformation fuelled by data, machine learning and precision
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