Nokia collaborates with the UAE General Civil Aviation Authority to pave way for safe and sustainable drone operations in the country

Dubai, UAE - Nokia and the United Arab Emirates General Civil Aviation Authority (GCAA) have entered into a strategic collaboration to drive the development of an end-to-end UAS ecosystem that will make the UAE the first country in the world to allow the operation of drones by both businesses and government agencies in a safe, secure and managed environment. The project is part of an initiative by the GCAA to make Dubai one of the world's smartest cities by 2017, and will allow Dubai government security network operator Nedaa to develop a next generation network for mission-critical and smart city services within the GCAA regulatory framework.

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ABX Air, Inc.

ABX Air is an FAR Part 121 cargo airline flying express cargo routes for customers in the U.S. and around the world, offering customized charter services through long-term or short-term ACMI and ACMI-F contracts using highly efficient Boeing 767 freighters. The combination of lower operating costs and lower maintenance costs make ABX Air's 767-200 and 767-300 aircraft a more economical choice than other aircraft with comparable payload and range.

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Air Transport

4 Major Ways Aviation Can Transit Towards A Low Carbon Path

Article | July 6, 2022

The aviation industry has allowed people to connect the world in unimaginable ways. Due to this, it has contributed massively to social and economic development globally. However, the aviation sector produces nearly 1.8% of annual carbon emissions. It is almost half of the total growth in carbon dioxide emissions in the last twenty years due to the expansion of flights, increasing routes, and airline sizes. In the loop, the commercial aviation sector has also been affected by climate change. The change is due to increased noise levels, air pollution, and waste production. According to the International Energy Agency (IEA), the industry recorded 2.8% of global CO2 emissions in 2019. But now, the industry has pledged to be carbon neutral by 2050 through a focus on a critical low-carbon strategy, says IATA. By looking at this futuristic development, airline businesses are becoming more and more optimistic. The Action Plan The aviation industry has taken steps to reduce rising carbon emissions. The industry had framed targets that included carbon-neutral growth before the pandemic. But the pandemic compelled the industry to make some critical decisions. One of them is to fasten the action plan for low-carbon development. McKinsey recently studied the industry’s emissions. According to the report, the industry's aviation emissions would be reduced by 18 to 35 percent by 2030. However, as the aviation industry’s growth is recorded from Asia, including India, China, and Southeast Asia, decarbonization can only work if airlines from these nations actively participate in the development. “For aviation, zero-carbon is a bold, audacious commitment. But it is also necessary.” -IATA Director General Willie Walsh Airlines and other businesses are under pressure to make rapid progress towards lower emissions. It is because breakthrough technology like hydrogen-powered planes has started manufacturing. For example, British Airways, Delta Air Lines, Inc., and United Airlines Holding Inc. have already made net-zero commitments by introducing hydrogen-powered planes. Similarly, JetBlue Airways Corp has set a target of 2040 to introduce low-carbon planes in no time. So, by looking at above comitments, how will aviation progress in terms of low-carbon development? What are those fundamental ways that’ll guide the industry to see a sustainable future in real life? 4 Ways Aviation will Look Forward to Reducing Carbon Emissions Green Fuel Aviation considers green fuel as one of the quickest paths to low carbon development. Green fuel can be a game-changer in lessening carbon emission impacts. But, furthermore, it can lead to drastic climate change. Green fuel, also known as sustainable aviation fuel (SAF), is made from renewable sources such as plants or waste. As per IATA, SAF can cut carbon emissions by nearly 80%. But specific concerns like cost and availability are equally essential to think about. For example, the United States and other countries consider subsidies to decrease prices and increase supplies. They are practicing this due to limited availability. Also, some airlines are blending small amounts into the fuel they buy for their aircraft. Other concerns, such as planes running properly on pure SAF, are also highlighted. In addition, flight engines based on petroleum fuel rely on their oily qualities to lubricate parts and function appropriately. So, it's unclear if green fuels offer that amount of strength in their engines to fly a flight. Despite so many heated concerns (that are valid), the industry still looks good as Boeing (BA.N) studies the above issue. It has even committed to ensuring its planes are certified for 100% SAF by 2030. 242 Lower Carbon Technologies Technological improvements to lower carbon emissions include retrofitting existing aircraft, adopting the latest fuel-efficient aircraft, retiring old aircraft, and others. Several ongoing electric or hybrid-electric aircraft technology projects are in the pipeline. They are being identified to enter the industry between 2022-2030. In contrast, some of them are already in service. Developments in Infrastructure The International Civil Aviation Organisation (ICAO) has created plans to reduce fuel burn and greenhouse gas emissions (GHGs). The plans have been forwarded to optimize communication, navigation, surveillance (CNS), and air transport management (ATM) regarding zero-carbon development. Apart from this, airlines are also working to align emission cuts with investments. Consumption of fuel usually covers 20-30% of operational costs. It is one of the highest costs of an airline business. So now airlines are considering adopting fuel-efficient flying and airport operations. Collaborations Today, aviation needs more stakeholders for a sustainable future. They can only increase the efficiencies and development of SAF. Stakeholders from technology providers, oil companies, and energy production could drive demand and help bridge the cost gap. For instance, airlines commit to buying SAF at a particular price or at a different price than traditional fuel jets. These factors could eliminate market risks for fuel suppliers. Next, airlines can work with B2B customers willing to pay for the decarbonization initiative. For example, airlines could use loyalty-program rewards as incentives for every customer to choose airlines that use SAF. Collaborations like these can help the industry accelerate its low carbon emission initiatives. These Top Airlines Commit to Using New Technologies Aviation industry leaders aim for 30% of the aircraft to operate with the help of new technologies by 2030. They strongly support the introduction of hydrogen and electric-powered planes to the market in order to reduce the industry's carbon footprint. So, let’s see the airlines and their commitment to creating a sustainable aviation future. Air New Zealand Air New Zealand’s initiatives such as True Target Zero accelerate the adoption of zero-emission aircraft worldwide. Air New Zealand is delighted to work with other industry leaders working towards net-zero goals. “Air New Zealand pledges to put low carbon solutions in place for all our smaller domestic and regional flights in the future. However, we know that the drive to decarbonize the aviation industry is impossible for one airline to tackle alone. Rather it’s a joint venture, and it's all about joining hands together.” -David Morgan, Chief Operational Integrity & Safety Officer, Air New Zealand Mokulele Airlines and Southern Airways Mokulele Airlines, the largest intra-state carrier in America, has already worked for many years as a maven to bring electrification to its air transportation system. “We are satisfied to join the World Economic Forum in seeking a global public commitment to promoting sustainable air travel.” -Stan Little, Chairman & CEO, Mokulele Airlines and Southern Airways Braathens Regional Airlines The airline has the ambition to make its flights fossil-free by 2030. The airline has included electric planes, and with its partnership with True Zero Aviation, it is taking steps to accelerate towards actual low carbon emissions. Can Aviation Make a Difference in the New Path of Development? There are a lot of positive aviation stories from all over the globe. However, aviation also has some barriers to the new path of low-carbon development. Nevertheless, aviation can undoubtedly make a difference by introducing technologies, implementing result-driven strategies, implementing the right tools, and many more. But from the customers' perspective, choosing to fly less can be another good reason to reduce an individual’s carbon pollution. The reduction can be up to 50% each year. So even avoiding long-distance flight travel could make a significant difference to aviation. Business travelers could adopt or choose to use virtual meeting technology. These could be other crucial factors limiting the carbon footprint in the atmosphere. Whatever you choose to opt for, it is high time to contribute to a more sustainable aviation sector for the future. Frequently Asked Questions How can airlines reduce their carbon footprint? Airlines can introduce more efficient aircraft. Efficiency in technological aspects, reduce flight delays, and increase the use of sustainable lower-carbon or alternative fuels. Also, investment plays a vital role here. They can invest in emissions initiatives and promote low-carbon travel. How can an airline achieve its carbon-neutral goals? An airline can explore hybrid and electric aircraft technology to reach carbon-neutral goals, reduce carbon emissions using SAF, and embrace fewer flight routes (distance). Do aircraft harm the atmosphere? Aircraft create very polluting elements and are highly challenging means of transport. Indeed, air traffic represents less than 2%-3% of the global CO2 emissions, yet it transmits direct CO2 emissions than cars on roads.

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Design and Engineering

What are the Areas the Blockchain Technology is Making a Difference in Aviation?

Article | January 7, 2022

Blockchain's abilities and features such as security, transparency, and centralizing systems can help aerospace companies reduce maintenance costs, minimize errors in aircraft parts and increase aircraft availability. Blockchain technology has been valuable to one of the world's most complex and globally interconnected industries—the aviation industry. The technology can deliver ultimate benefits for thousands of suppliers, mainly involved in manufacturing an aircraft. Aviation business leaders know that they need to adapt and innovate to survive. And blockchain in the aviation industry is one growing area of innovation that is yet to be explored. However, experts agree that aircraft maintenance and operations innovation will enable aviation companies to improve their efficiency. In this way, the technology will enhance performance and safety notions to the next level. "We believe blockchain is significant in the aviation industry. Its probabilities promise to stimulate efficiency in the industry through maintenance process in general." - Scott Thompson, the aerospace and defense leader at PwC. Blockchain: A Technology of Trust According to IATA's study in "Future of the Airline Industry 2035," blockchain study has been identified as one of the technologies that may significantly impact the future of aviation. It also states that demand for new commercial aircraft may reach nearly 40,000 planes over the next 20 years! Looking at the demand scale, the companies that manufacture, provide services and operate aircraft mostly seek out AI, 3D printing, and blockchain technology. They would allow airline businesses to optimize performance. "Blockchain is a lot about trust in the context of aviation, but the trust comes with huge costing." - Scott Thompson To him, blockchain for the aviation industry is like medicine. Through blockchain tools, the more data you have on every aircraft part, the better you can predict the parts' performance, longevity, abilities, and performance. Thus, the potential of predictive analytics will increase. With blockchain, you have a snapshot of every part of the aircraft and know the parts' history. Moreover, the decentralized nature of blockchain made the maintenance process flawless, with all data being analyzed at the same time. So, what areas can benefit from the blockchain and make a difference in aviation? First, let's highlight the part. Blockchain Technology: Making a Difference The Role of Blockchain in the Supply Chain The supply chain in the aviation industry is looking promising for collaborations to happen in the supply chain. Blockchain will bring revolution in the long term to connect many loose ends in the supply chain ecosystem. The technology offers a prominent way to track data and provide consistent aircraft configuration data across the supply chain. So, by knowing the absolute configuration of an aircraft part, blockchain solution empowers airlines and defense companies to share and authenticate data securely. Blockchain in Aircraft Parts Tracing Blockchain also plays a vital part in transforming maintenance logs and tracing aircraft parts. With the help of blockchain technology, you can ensure that parts being produced are authentic and meet the necessary airworthiness requirements. For example, a blockchain application named Enspan, formerly known as Parts Pedigree, is pioneering. It could offer a more efficient approach to documenting an asset's lifecycle. At the same time, with the help of blockchain applications, airlines would be able to sell and purchase parts with confidence. The only consideration is the documentation should be accurate and comply with all maintenance regulations. Blockchain Applications in Loyalty Programs Blockchain in the aviation industry can automate loyalty program transactions and security. It is relevant today as more and more airline companies are issuing credit cards, rental cars for accommodation, membership cards, and more like these. By creating a standard digital currency like tokens using the blockchain, travelers can access instant value for flights on the spot. On the other hand, airline executives get a transparent understanding of how the revenue generates from reward programs. For example, companies like Loyyal have already leveraged the benefits of blockchain to create digital wallets. These wallets will let customers store their reward tokens. Deloitte mentions that blockchain for the aviation industry could be a game-changer in this field. This is because intelligent contacts can automate transactions through the blockchain, even in the supply chain. Blockchain In Enhancing Security Measures Blockchain technology, along with encryption, offers aviation an outstanding security blanket. As digitalization is speeding up, the need to have extra security layers for users is more critical than ever. So, for optimum security measures, blockchain employs cryptography that serves as a firewall against online threats and attacks. Any part of the information on the blockchain is stored cryptographically in secrecy. Do you remember Malaysia Airlines Flight 370 that vanished in March 2014? The case was the biggest mystery in the aviation industry. There was no information on the flight's disappearance. Millions of dollars were spent trying to uncover the mysterious reason behind Malaysia Airlines Flight 370's disappearance. The event is a clear example of why there is a need for a more robust storage mechanism. Blockchain usage in security measures is a priority to tackle such incidents in the future. In emergencies, information regarding flight routes, in-flight operations, location tracking, passenger data, and documents can be easily detected. Flight-related data on a blockchain backup record adds an extra layer of protection in today's time amid centralized systems. However, it is all being done to ensure that all the processes remain transparent and effective. Blockchain for Aircraft Maintenance A commercial aircraft’s average lifetime remains up to 30 years. So, it's a laborious process to maintain documents associated with an aircraft. On this, says, "90% of entire maintenance records of an aircraft are paper-based documents. So there are millions of boxes." - John Maggiore of Boeing Understandably, such a system can have many drawbacks and lead to loss or fraud. For example, American Airlines in 2015 was proof of a fraud case in maintenance, which still can be an issue as senior aircraft have no chance of having a digital record. So, when looking at the role of blockchain in helping airline companies go digital, there are higher expectations for the technology to serve in this field. In addition, the tools associated with blockchain technology can maintain an immutable record of aircraft, benefiting stakeholders in the aviation leasing community. Furthermore, blockchain technology for the aviation industry can also speed up the release of an aircraft. It would be as simple as scanning a QR code on an engine to provide the entire history of the asset. Hence, there is no stopping here! For example, companies such as Boeing are examining more and more blockchain applications. Similarly, Airbus has also demonstrated an interest in how blockchain technology could be used in supply chain tracking. Therefore, by using blockchain to reinforce the Internet of Things, you can understand the potential of two crucial technologies working to work together to digitize and future proof airline processes. Finally, Blockchain is Gaining Traction in Aviation! The aviation industry operates under strict safety standards, regulations, and concerns. And the way it leads ultimately comes from the technologies it adopts (historical or present). For this reason, the bar of expectancy always remains high. On top of all, the pandemic has resulted in proving blockchain’s capabilities. Among most airline companies, Airbus is intensely learning about the potential of blockchain. In addition, several other airline companies have expressed their interest in bolstering blockchain technology. As mentioned above, Lufthansa, British Airways, and Air New Zealand have already implemented the technology in their various airline projects. Whereas Air France in 2020 announced that it is looking forward to using the technology to enhance its maintenance activities. The blockchain has already captured the needs of aviation businesses across the world. Still, the testing continues on the other side of the table. However, the providers of blockchain solutions are progressing rapidly. Frequently Asked Questions How is blockchain used in the aviation industry? Blockchain in the aviation industry is gaining high value. It showcases its capabilities in tracking the status and location of flights, detecting parts, passengers' data in detail, monitoring operations in-flight, and more. How can blockchain improve the aviation industry? Blockchain in aviation can bring in much-required shifts and alterations. Shifts like improving ground operations, getting transparency in processes, transactions, costs, and revenue, and provide layers of securities to essential assets.. Do airlines use blockchain? Airlines use blockchain technology to manage their take-offs and landing slots. The technology helps create cost-effective solutions to allow airlines to swap take-off slots and land more efficiently.e { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How is blockchain used in the aviation industry?", "acceptedAnswer": { "@type": "Answer", "text": "Blockchain in the aviation industry is gaining high value. It showcases its capabilities in tracking the status and location of flights, detecting parts, passengers' data in detail, monitoring operations in-flight, and more." } },{ "@type": "Question", "name": "How can blockchain improve the aviation industry?", "acceptedAnswer": { "@type": "Answer", "text": "Blockchain in aviation can bring in much-required shifts and alterations. Shifts like improving ground operations, getting transparency in processes, transactions, costs, and revenue, and provide layers of securities to essential assets.." } },{ "@type": "Question", "name": "Do airlines use blockchain?", "acceptedAnswer": { "@type": "Answer", "text": "Airlines use blockchain technology to manage their take-offs and landing slots. The technology helps create cost-effective solutions to allow airlines to swap take-off slots and land more efficiently." } }] }

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Business Aviation

Three Aviation Content Marketing Successful Stories

Article | January 7, 2022

Let’s be honest! Customers support advertising. But they seek out information. In a marketing world where advertising reigns, aviation customers want well-researched, proficiently crafted informative content that tells stories, explains products, and helps them make smart decisions. Content: Builds Credibility and Influence with Information When you make a decision, you seek out the most credible sources of information available on the internet or off the net. However, for many aviation consumers, content types like publications, blogs, whitepapers, and other high-quality are the most preferred to read. A consistent flow of information maintains the credibility of your publication and communication with your clients, customers, or stakeholders. This can only be possible when you have a good content marketing strategy. Good content marketing, as marketers say, is an all-hands-on-deck affair. Strategizing, content production, analysis, audits, and reviews play a vital role in creating great content marketing ideas. In addition, you need to coordinate with different departments to meticulously create a plan of action that hits the right audience at the right time with an accurate message. But remember, even if you plan it in the right way, things can go wrong. And you might feel that nothing more can be done, even having perfect airline marketing strategies. So, in such a moment of disparity, for your aviation marketing, it’s helpful to revisit some of the most amazing content marketing strategies successful stories out on the internet to get inspired and give a new perspective to your next content marketing ideas. Content Marketing: Stories Let us have a look at the excellent content marketing success stories. The following examples showcase the suitable approaches you can have for your next content marketing campaigns. So, take a look and learn to craft a better strategy. JetBlue’s Campaign Towards Passenger Concerns The airline industry has had its share of ups and downs in executing airline marketing strategies and airline advertisement plans since the pandemic outbreak in 2020. Under such conditions, low-cost airline JetBlue showcased its brand stand above all these struggles. Their content marketing strategy that creates compelling, engaging, and informative content consistently helped convey the brand message to the audience and build brand image. The Strategy JetBlue’s content marketing ideas focus on humanizes its approaches. For example, the company launched a campaign that awarded passengers with rewards points. The airline’s digital marketing strategy, at every level, has a unique way of providing information to its audience and offering solutions. This way, it offered the clients more reasons to engage with its brand. The brand used blogs and media coverage to engage with its clients. Here are the following content strategies it used: Timely published airline articles attracted instant attention of visitors to the website. The information provided in the article was about the usage of technology and successful collaborations to ease the operations. Filled the website with timeless articles that served information to overcome the pandemic challenges and provide value in real-time. Always tried to go with the trends, latest news, and updates. As updates were in time, it maximized clicks and engagements. The Outcome Content published and strategies implemented successfully enabled JetBlue to acknowledge their audiences’ concerns. The information provided solved the persistent problems of the audience. This approach resulted in a significant hike in the percentage of website visitors, which eventually grew traffic. Copa Airlines’ DotDigital Copa Airlines, like other airlines, also wanted to streamline the operational processes allied with content marketing campaigns, emails to target the most of audiences, and stabilizing its market position. It was all because the manual process took up a long time and contributed to accuracy errors. As part of its recovery plan, it also wanted to become more agile in its email and content marketing by synchronizing the gap between website visits and email triggers to focus actively on capitalizing on the demand. The Strategy Copa Airlines’ partnering with dotdigital, a marketing and engagement platform, successfully implemented the campaigns. It focused only on active audiences and accurately understand the purpose. By employing powerful content creatives to create and automate email copies with variations, it was able to restructure the process and added personalization that subjected audiences’ demands and preferences. The Outcome Copa enhanced its brand visibility, which boosted conversions by 2%. This result led to a 14% hike in revenue, thus improved its ROI. With the addition of automation and personalization, Copa also experienced an 11% drop in unsubscribe numbers. This pointed towards the increased engagement of audiences with the new content marketing strategy. AirAsia’s Media Business Expansion AirAsia’s topmost concern towards its business expansion was content marketing, media, data, and adtech. The brand wants these functionalities to perform on the top in revenue growth and lift its performance in 2021 & beyond. To grow its business, it focuses more on engagement and providing value to its audience. It seeks to build a more substantial base of audiences than before. Since early 2020, the brand accelerated its digital business by demonstrating product offerings through blogs, video, and chats. The content information provided through the content marketing strategy was more authentic, relevant, and delivered significant value to customers. The Strategy The brand runs campaigns using self-service adtech and content platforms. The company has a deal with Universal Music Group (UMG), through which it created RedCarpet that focuses on smart campaigns with the help of content creation capabilities. The Outcome The critical part of the RedCarpet initiative is it created multiple partnerships signed for the upcoming quarter of 2021. It also introduced flexibility in tech offerings to the customer through various content generation on its website and social media channels. But, most importantly, the brand took a step ahead to enhance content services as a publisher. This is a new investment straightaway to become the pandemic warrior in the airline industry. The brand envisions surged engagement among customers and potential audiences once travel restrictions are lifted. Thus, AirAsia’s database will have more users in the coming years. Frequently Asked Questions Why is the need to educate audiences in the airline industry becoming necessary? Today consumers are becoming smart. They are saturated with businesses offering the same repeated product or service. So, being educated help them to make informed decisions. And creates loyalty towards the brand along with a long-term relationship. How can content marketing help to address target audiences in the airline industry? Content marketing can help in addressing the queries of the client at various levels of the process. This strengthens a positive outlook towards the brand and probably motivates them to become part of the brand. How to use content marketing to increase brand image in the airline industry? Follow these steps to increase your brand image using content marketing: Create a brand that tells a story about offerings to the audience Research on the unexplored side of your industry which is still untouched and thus attract eyeballs to drive your brand Think of expanding content created out of your research Create evergreen content pieces Create a live website and include the easiest ways for visitors to approach { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why is the need to educate audiences in the airline industry becoming necessary?", "acceptedAnswer": { "@type": "Answer", "text": "Today consumers are becoming smart. They are saturated with businesses offering the same repeated product or service. So, being educated help them to make informed decisions. And creates loyalty towards the brand along with a long-term relationship." } },{ "@type": "Question", "name": "How can content marketing help to address target audiences in the airline industry?", "acceptedAnswer": { "@type": "Answer", "text": "Content marketing can help in addressing the queries of the client at various levels of the process. This strengthens a positive outlook towards the brand and probably motivates them to become part of the brand." } },{ "@type": "Question", "name": "How to use content marketing to increase brand image in the airline industry?", "acceptedAnswer": { "@type": "Answer", "text": "Follow these steps to increase your brand image using content marketing: Create a brand that tells a story about offerings to the audience Research on the unexplored side of your industry which is still untouched and thus attract eyeballs to drive your brand Think of expanding content created out of your research Create evergreen content pieces Create a live website and include the easiest ways for visitors to approach" } }] }

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Business Aviation

6 Effective Airline Marketing Strategies to Revitalize Business

Article | August 31, 2021

The airline industry has been an extremely tough marketplace. It takes a lot of effort to stand out from the competitors and to run business amidst everyday challenges to become top airlines in the country or worldwide. Yet, out of all this, the airline industry has maintained its dignity and has been successfully driven through market challenges. Aside from the unique dynamics of the current COVID-19 crisis, marketers before used aviation marketing tactics in a standard way. But, the sudden outbreak of the COVID-19 pandemic made aviation marketing exceptionally challenging for airlines worldwide to forecast demand and kickstart airline businesses in the future. But, as of now (after a year and half months from the pandemic outbreak), there is a lot of excitement about airline branding, airline marketing strategies, airline advertisements, and more. As a result, businesses are becoming confident that revitalizing their strategies would now take off effortlessly. Yet some challenges and many other uncertainties need to be addressed regarding the fast-changing business models, travel demand, revenue generation, sales, stability, and a lot more in the restart period. Let’s put some light on those uncertainties in the airline industry. The Uncertainties As per IATA (2020), the change in the airline business model creates additional uncertainty. It has been observed that the present state of the economy is the ultimate game of risk to airline revenue management and planning. This includes airline marketing strategies, airline advertising campaigns, and prospects of branding as well. The recent shift in business patterns have been caused and triggered by various events such as: A sharp decline in demand stimulation techniques applied by airlines Signs of disruption entering the market in the wake of the COVID-19 situation prevailing in countries Disruption of profitable plans for future Changing consumer behavior Missing data connections and collection As a result, these uncertain events demand a call for action across the entire airline sector value chain. The call must be initiated based on creative marketing strategy, prioritizing personalization, sustainability, and profitability. Now, the question ascends, why does your marketing team need to think out-of-the-box altogether to re-create airline marketing strategies. Read about it next! Why Airline Marketing Strategies Need to be Out-of-the-Box With the changes occurring in airline market dynamics, airline businesses have to reshuffle their marketing strategies. They have to be quick as novel opportunities are continuously pouring in. Despite the current situation that has put the airline market under stress, it has provided the foundations for a range of new blue ocean opportunities. This is where you can hop on those opportunities to re-scale your business. Therefore, the internal and external variables have to be considered in any forecasting activities of airlines, including revenue management, pricing, network, and marketing planning. In other words, game-changing strategies are born of thinking out-of-the-box—a leap into the unexpected. Here, creating effective aviation marketing strategies will fulfill the need to pursue a new product differentiation and revenue management angle. Doing so will also instill confidence back into the base of your airline business, including stakeholders. This is how your business can become successful again. By now, you must have understood that this is where the power of marketing in aviation can play a vital role in diminishing all the challenges. But before your marketing head towards creating robust aviation marketing strategies, you should first know about the approach of 3 Cs to make a successful marketing venture. 3 Cs to Consider While Marketing Your Aviation Business Marketing, as per the current scenario, will require rock-hard strategic preparation. Similarly, in aviation marketing also, your team needs to ensure consistent preparation. This continuous process will help the business build progressively in a constantly changing aviation business environment and fluctuating demands. Following this approach will help better in building innovative strategies and simultaneously exploring a wide range of possibilities. Contrast Before your marketing team heads to the stage of the plan, consider the assumptions bracing up in the current airline industry’s status. Then, your strategists should get hands-on to identify the possibilities to come ahead along with its results. Constrain Keep a look at the limitations stirring in the current airline market scenario. Then consider how the prevailing weaknesses can be converted into strengths to become successful among your competitors. Context To create out-of-the-box airline marketing strategies, which include airline advertisements, airline advertising campaigns, and more, you should plan to have a different context to stand out terrifically among other airline companies. In addition, marketing this way will give you surprising insights and help you emerge afterward through challenges that occurred due to the pandemic. Now that you are aware of the critical things to consider in creating airline marketing strategies. It is time to go ahead with creating strategically planned strategies. Here are some effective strategies discussed that would help to revitalize your airline business. 6 Airline Marketing Strategies Introduce Loyalty Programs The airline business is known for its range of offers of loyalty programs according to the target audience. Nearly all airline businesses create their ways to cater programs to a particular audience group or in general. However, loyalty programs work the same at the core, but to encourage audiences in the current time, you can offer different perks to them. So, be creative in creating campaigns, and you will find that your loyalty programs are capitalizing on your revenue and benefiting customers together. Distinguish your Brand and Position Yourself Branding and positioning have become essential for businesses operating in this pandemic time, where the market is now hugely competitive. So you have got to be quick to get your company identified by your customer base as well as the target ones. While proceeding in this manner, your best strength will distinguish you from your competitors serving in the same area. To make your brand image outstanding, you need to study customer demographics related to airline services. On the other hand, depending on the brand image you want to cultivate, you may need to create airline advertisements accordingly. It is because your brand will communicate a message to the worldwide population. And it’s important to consider how you want your target audience to think of you before you brand and position yourself through advertisements, social media platforms, and more. This is how you will be able to position yourself in every day changing aviation market dynamics. Be Creative with an Airline Advertising Strategy Out-of-the-box airline advertising strategies can help your business outshine amidst insane competition arising. It is because now you have to adjust according to the modern world scenario. Here, creative content plays an important role. Moreover, as you must be working remotely, the idea of using content marketing will massively support your advertising strategy. It would engage and inspire customers to leverage your services, and, ultimately, your revenue will take off once again. Introduce Paid Ads Now that you have a planned airline advertising strategy, you can also consider introducing paid ads in it. Yes! With the help of paid ads, you can target a location-wise audience more precisely. Paid ads also help in revenue generation and collaborations. These aspects are directly proportional to the profit earned out of implementing strategies. For example, paid ads may involve videos creation on YouTube to create brand awareness on your website, landing pages, or content (articles, blogs, etc.) page. By doing this, your brand value is going to skyrocket than what was it before. Set a Strategic Social Media Campaign Social media campaigns are the best ways to reach your customers and target audiences under airline marketing strategies. Spreading your brand voice through different social media platforms will help you humanize your brand and deepen relationships with a larger population. In addition, other airlines use social media to reward customer loyalty, so you can also indulge in activities for the same. For this, your marketing team should study which platforms your customer base visit frequently. Then, based on your research, you can do promotions, provide updates, make announcements, expand services or give some behind-the-scenes look of your company to customers as well as targeted audiences. It is because they appreciate participating in such events and get satisfied by relying on your company. During an interview with Media 7, Didi Horn, Chief Executive Officer at SkyX, made a statement. He told, “We have found that Linkedin has contributed the most to brand awareness over the years. In our business, there’s a very specific and niche target customer that we want to reach, so we don’t hesitate to invest in doing what it takes to build strong, lasting relationships.” Marketing leaders like Didi Horn and more are becoming successful with their marketing activities on LinkedIn. Similarly, you also use LinkedIn—as one of the most influential social media platforms to spread the word about your business activities and reach out target audience easily. Practice Influencer Marketing Yes, you heard it right! Influencer marketing is booming in the current pandemic scenario. This is the best way of earning better ROI. Implementing influencer airline marketing strategies would help realize your business goals. So, what goes under this marketing strategy? The formula of storytelling through content is considered beneficial to increase airline business. Adding transparency in the strategies can also be one formula while practicing influencer marketing. Implementing this strategy will attract more audiences because they get influenced by interesting content, storytelling, company behind the scenes. This humanizes the brand altogether, giving audiences a factor of trust and loyalty. As you have entered a completely different business scenario in the airline industry, your company needs robust marketing strategies. It’s important to understand that change may be predictable, but growth isn’t. Business growth highly depends on all the little things you do consistently to make it happen. Since you’re competing with many other airline companies, developing a strategic aviation marketing plan can boost sustainable business growth. Frequently Asked Questions What is an airline marketing strategy? An airline marketing strategy is a well-planned method in action that businesses create to fulfill goals such as boost revenue, surge engagement with customers, create brand visibility, positioning, target potential audience, and a lot more. Companies invest time and money to create a robust plan so that businesses can run effortlessly. Why is airline marketing strategy important? Airline marketing strategies are important for airlines to stand out firmly among the competitors, position their brand, create awareness among the existing customer base and attract more and more potential audiences through various online platforms. What are the top 3 marketing strategies for the airline? Although the marketing strategies involved in a business are critical, the top ones can be the following. Email marketing Social media Paid media advertising { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is an airline marketing strategy?", "acceptedAnswer": { "@type": "Answer", "text": "An airline marketing strategy is a well-planned method in action that businesses create to fulfill goals such as boost revenue, surge engagement with customers, create brand visibility, positioning, target potential audience, and a lot more. Companies invest time and money to create a robust plan so that businesses can run effortlessly." } },{ "@type": "Question", "name": "Why is airline marketing strategy important?", "acceptedAnswer": { "@type": "Answer", "text": "Airline marketing strategies are important for airlines to stand out firmly among the competitors, position their brand, create awareness among the existing customer base and attract more and more potential audiences through various online platforms." } },{ "@type": "Question", "name": "What are the top 3 marketing strategies for the airline?", "acceptedAnswer": { "@type": "Answer", "text": "Although the marketing strategies involved in a business are critical, the top ones can be the following. Email marketing Social media Paid media advertising" } }] }

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ABX Air, Inc.

ABX Air is an FAR Part 121 cargo airline flying express cargo routes for customers in the U.S. and around the world, offering customized charter services through long-term or short-term ACMI and ACMI-F contracts using highly efficient Boeing 767 freighters. The combination of lower operating costs and lower maintenance costs make ABX Air's 767-200 and 767-300 aircraft a more economical choice than other aircraft with comparable payload and range.

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Airport Management

BURRELL AVIATION ANNOUNCES NEW NATIONWIDE MASTER SERVICE AGREEMENT TO MODERNIZE INFRASTRUCTURE AT MULTIPLE U.S. AIRPORTS

Burrell Aviation | November 10, 2022

Burrell Aviation has formalized a national design-build master service agreement with Lemartec, a MasTec Company. Together, the companies will work on developing regional municipal airport projects that will increase access to air cargo services and allow smaller airports to expand their economic potential and spur growth in their local communities.MasTec companies have been involved in some of the largest and most complex infrastructure projects across the country. This partnership brings together businesses that have vast experience, can focus on innovation, and provide the best solutions needed for the businesses and communities served by these projects. Manny García-Tuñón, President of Lemartec, commented, "We're thrilled to be partnered with Burrell Aviation to help turn their vision of expanding aviation cargo capabilities across the country into a reality. A program such as this is about economic empowerment because it targets smaller, strategic airports in communities that are critical to meeting the ever-expanding cargo and logistical needs of an ever-growing e-commerce platform. MasTec is all about empowerment and creating opportunities for all in a spirit of diversity and inclusion, so this national program in partnership with The Burrell Group is exactly the type of effort we are proud to be a part of." "The U.S. airport system is in dire need of new investment and focused attention on non-passenger infrastructure. The partnership with Lemartec will allow us to accelerate delivery of next-generation facilities and satisfy the growing desire of airports of all sizes to generate new and meaningful jobs and to help drive the regional economies which they serve." John Carver, Burrell Aviation CEO About Lemartec: Lemartec Corporation is a national design-build construction management firm and serves as MasTec's vertical construction arm with a unique focus in Aviation & Transportation, Mission Critical, Sports & Entertainment, and Commercial market sectors. Forged by a safety-first and relationship-driven mindset, the Lemartec culture fosters trust and creates value for all stakeholders - our clients, employees, business partners, the community, and the environment. About MasTec: MasTec, Inc. a Fortune 500 company, is a leading infrastructure construction company operating mainly throughout North America across a range of industries. The Company's primary activities include the engineering, building, installation, maintenance and upgrade of communications, energy and utility and other infrastructure, such as: power delivery services, including transmission and distribution, wireless, wireline/fiber and customer fulfillment activities; power generation, primarily from clean energy and renewable sources; pipeline infrastructure, including natural gas pipeline and distribution infrastructure; heavy civil; and industrial infrastructure. MasTec's customers are primarily in these industries. About Burrell Aviation: Burrell Aviation, LLC is a division of The Burrell Group. The Burrell Group was founded in 2007 by Founder and Executive Chairman Daniel C. Burrell. It serves as the holding company for a consortium of individual business interests in a wide range of sectors. Burrell Aviation, LLC is a capital investor in next-generation supply chain infrastructure. The company is focused on providing airports and aviation customers with needed infrastructure within an accelerated timeframe. Burrell Aviation works with airports of all sizes, helping reposition regional and municipal airports that have been historically underutilized and operate outside North America's core supply chain. Burrell Aviation is also actively investing in major hub and gateway airports, helping preserve its market position. Burrell Aviation is dedicated to delivering modernized facilities for air cargo operations, MRO, integrated logistics, cold supply chain, corporate hangars, aerospace/defense, and emerging technologies.

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Airport Management

United Applies to Launch Historic, First-Ever Nonstop Service between Washington, D.C. and Cape Town

United | May 21, 2022

United Airlines announced today it has filed an application with the U.S. Department of Transportation (DOT) for three weekly nonstop flights between Washington, D.C. and Cape Town, South Africa. If approved, United's flights will become the first nonstop service ever between Washington D.C. and South Africa's legislative capital, Cape Town. This long-overdue route will benefit important government-to-government connections and increase communication and commerce with a region that has strong cultural ties to South Africa. United's proposed service would begin Nov. 17, 2022, and operate on 787-9 aircraft, maximized to meet consumer demand and benefit both U.S. and South African travelers. If approved, the flights between Dulles and Cape Town will connect 55 cities across the United States to Cape Town, representing more than 90 percent of the entire U.S. travel demand to Cape Town. United's Washington Dulles hub is a gateway to the nation's capital and elsewhere, operating more than 230 daily flights to nearly 100 destinations around the world – including more than 10 world capitals and new service to Accra, Ghana and Lagos, Nigeria. From creating new jobs, to supporting key civic and aid organizations, United has taken tremendous pride in growing our family and operations in South Africa, and across the African continent, If awarded by the DOT, this historic nonstop service will significantly enhance travel options for consumers, strengthen ties between our countries legislative and diplomatic epicenters, and benefit thriving travel and tourism industries serving our respective countries." Patrick Quayle, United's Senior Vice President of International Network and Alliances. United has worked diligently to develop an African network to promote competition and provide affordable and consistent service options for U.S. travelers. The service will supplement United's existing flights to four cities in three countries in Africa. It will also allow customers to connect in Cape Town to other points in South Africa, and to other countries in the southern region of the African continent with its South African based partner Airlink and their Cape Town hub. The Washington D.C. to Cape Town route is the largest between the U.S. and South Africa without nonstop service. D.C. is the second largest point in the U.S. for Cape Town demand and holds the fifth largest South-African-born population. United's proposed weekly flights will address this gap and complement United's existing South Africa service between New York/Newark and Cape Town and Johannesburg, providing nearly daily service to Cape Town offered by a single carrier. United also maintains a close relationship with the Mandela Foundation and BPESA (Business Processing Enabling South Africa) a not-for-profit company that serves as the industry body and trade association for Global Business Services in South Africa. United recently announced a collaboration with travel company Certified Africa. Certified Africa's mission is to make travel to African countries easy, immersive, and life changing for millions of the African Diaspora across the United States. About United United's shared purpose is "Connecting People. Uniting the World." From our U.S. hubs in Chicago, Denver, Houston, Los Angeles, New York/Newark, San Francisco and Washington, D.C., United operates the most comprehensive global route network among North American carriers. United is bringing back our customers' favorite destinations and adding new ones on its way to becoming the world's best airline.

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Airport Management

StratX Delivers Analytics and Strategy Solutions for Tackling Complex Workforce Challenges

StratX | March 14, 2022

Making the firm’s first-ever appearance at the International Society of Transport Aircraft Trading Americas conference, Strategy X Partners (“StratX”) detailed the accelerating growth trajectory for its workforce analytics and strategy advisory business, which assists aviation clients in transforming their operations and ensuring their employees are productive, innovative, and engaged. “The most important asset across all sizes of organizations is their people,” contended Gil Jones, StratX’s Co-Founder and Managing Director, elaborating that “the COVID-19 pandemic has propelled labor to become a front-and-center matter and businesses require creative solutions to their labor-related challenges as the mechanisms used in historical downturns are no longer effective.” As seen across all industries, including in the highly cyclical and competitive aviation sector, the importance of workforce has been elevated to new levels during the pandemic, resulting in labor becoming a partner in solution development. The employment landscape has also changed due to persisting labor shortages, reinforcing the urgent need for constructive labor relations centered around employee attraction and retention as a key measure of success. Moreover, impending technology advancements are poised to further evolve the ways in which companies maximize the value of people and ensure that they are working smarter, not harder. “Embracing this mentality shift is essential to achieving long-term sustainability and flexibility as companies rebuild and remerge from the pandemic, while preparing their organizations for the future. Business leaders require seasoned and experienced partners who are able to engage with all levels of the management team, deliver innovative enhancements, and bring creative thinking to the decision-making process.” Ben Kraszyk, StratX’s Co-Founder and Managing Director Since its launch in late 2020, StratX has been at the forefront of workforce analytics and strategy, delivering highly customized, evidence-based insights to industry-leading organizations, counting among its first customers such aviation businesses as Sun Country Airlines, CommutAir, JSX, and Voyager Aviation Holdings. Combining a data-driven approach with in-depth knowledge and a proven track record in strategy, cost reduction, operations, contract negotiations, organizational effectiveness, and process improvement, the firm has provided advisory services in the areas of: Labor Diagnostic & Insights: Unlocking insights into labor cost and productivity, and benchmarking workforce metrics against industry leading practice and solutions; Negotiation Strategy & Labor Relations: Providing guidance on aligning the entire labor negotiations team – from finance to operations – with the broader strategic goals of the business; Operations Processes & Methods: Enhancing business processes and operations, ensuring efficiency, stability, and safety as market expectations evolve; M&A + Due Diligence Support: Providing the expertise required to gain an in-depth understanding of organizational dynamics, in addition to its cost and productivity, throughout the entire life cycle of a successful transaction; Executive Compensation & Rewards: Delivering strategically designed compensation programs that drive the desired behaviors and outcomes that enhance organizational performance and ensure a strong leadership team; and Organizational Size & Shape: Positioning organizations for long-term sustainability by understanding not only the current state of the business, but the strategic and operational nuances of the business, as well. Gil Jones, Ben Kraszyk, and Rob Kuehne, the founding team behind StratX, are deeply versed in all aspects of maximizing the potential of people, business processes, and workforces, having consulted to Fortune 500 companies and as part of engagement teams at industry-leading firms. Gil Jones has deep roots in organizational design, right-sizing, labor forecasting, executive compensation, and operational improvement. Prior to StratX, Jones was a project leader at Seabury Consulting and worked within United Airlines’ Flight Operations division, providing analysis and support to initiatives targeted at improving flight safety, compliance, efficiency, and reliability. Ben Kraszyk brings expertise in airport operations, labor finance, and strategy, supporting clients through negotiations, restructurings, privatizations, and initiatives targeted at enhancing costs and productivity. Prior to StratX, Kraszyk was a project leader at Seabury Consulting and worked at United Airlines, where he was focused on resource planning, as well as cost and operational enhancement projects in airport operations and cargo. In addition to being a co-founding member of StratX, Rob Kuehne works at a boutique private equity firm, Sentient Partners International, where he supports transactions within the aviation and travel industries. Kuehne also holds securities licenses with Seabury Securities, a leading investment banking and specialty finance firm. Previously, he served as a broker at a leading wealth management and advisory firm. As part of its aggressive growth trajectory, StratX plans to continue the build-out of its team with seasoned consultants and analysts as well as to forge industry alliances and partnerships to expand its core offerings to meet existing and prospective clients’ needs in the rapidly changing market environment. “Business leaders are seeking out work with boutique advisors, who are committed to being a trusted, long-term partner,” asserted Rob Kuehne, StratX’s Co-Founder and Managing Director. “We built StratX with the mindset of being more of an ‘in the room with the customer’ partner in solving challenges, while being pragmatic and courageous enough to recommend dramatically new ways of doing things.” About StratX Strategy X Partners (“StratX”) is a boutique consultancy that balances the right combination of insights & analytics and design & strategy to transform clients’ business operations and ensure their workforces are productive, innovative, and engaged. Operating from offices in Minneapolis, Chicago, and New York, the StratX team works with a broad spectrum of companies across the globe, including clients in the cyclical and highly competitive travel industry.

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Airport Management

BURRELL AVIATION ANNOUNCES NEW NATIONWIDE MASTER SERVICE AGREEMENT TO MODERNIZE INFRASTRUCTURE AT MULTIPLE U.S. AIRPORTS

Burrell Aviation | November 10, 2022

Burrell Aviation has formalized a national design-build master service agreement with Lemartec, a MasTec Company. Together, the companies will work on developing regional municipal airport projects that will increase access to air cargo services and allow smaller airports to expand their economic potential and spur growth in their local communities.MasTec companies have been involved in some of the largest and most complex infrastructure projects across the country. This partnership brings together businesses that have vast experience, can focus on innovation, and provide the best solutions needed for the businesses and communities served by these projects. Manny García-Tuñón, President of Lemartec, commented, "We're thrilled to be partnered with Burrell Aviation to help turn their vision of expanding aviation cargo capabilities across the country into a reality. A program such as this is about economic empowerment because it targets smaller, strategic airports in communities that are critical to meeting the ever-expanding cargo and logistical needs of an ever-growing e-commerce platform. MasTec is all about empowerment and creating opportunities for all in a spirit of diversity and inclusion, so this national program in partnership with The Burrell Group is exactly the type of effort we are proud to be a part of." "The U.S. airport system is in dire need of new investment and focused attention on non-passenger infrastructure. The partnership with Lemartec will allow us to accelerate delivery of next-generation facilities and satisfy the growing desire of airports of all sizes to generate new and meaningful jobs and to help drive the regional economies which they serve." John Carver, Burrell Aviation CEO About Lemartec: Lemartec Corporation is a national design-build construction management firm and serves as MasTec's vertical construction arm with a unique focus in Aviation & Transportation, Mission Critical, Sports & Entertainment, and Commercial market sectors. Forged by a safety-first and relationship-driven mindset, the Lemartec culture fosters trust and creates value for all stakeholders - our clients, employees, business partners, the community, and the environment. About MasTec: MasTec, Inc. a Fortune 500 company, is a leading infrastructure construction company operating mainly throughout North America across a range of industries. The Company's primary activities include the engineering, building, installation, maintenance and upgrade of communications, energy and utility and other infrastructure, such as: power delivery services, including transmission and distribution, wireless, wireline/fiber and customer fulfillment activities; power generation, primarily from clean energy and renewable sources; pipeline infrastructure, including natural gas pipeline and distribution infrastructure; heavy civil; and industrial infrastructure. MasTec's customers are primarily in these industries. About Burrell Aviation: Burrell Aviation, LLC is a division of The Burrell Group. The Burrell Group was founded in 2007 by Founder and Executive Chairman Daniel C. Burrell. It serves as the holding company for a consortium of individual business interests in a wide range of sectors. Burrell Aviation, LLC is a capital investor in next-generation supply chain infrastructure. The company is focused on providing airports and aviation customers with needed infrastructure within an accelerated timeframe. Burrell Aviation works with airports of all sizes, helping reposition regional and municipal airports that have been historically underutilized and operate outside North America's core supply chain. Burrell Aviation is also actively investing in major hub and gateway airports, helping preserve its market position. Burrell Aviation is dedicated to delivering modernized facilities for air cargo operations, MRO, integrated logistics, cold supply chain, corporate hangars, aerospace/defense, and emerging technologies.

Read More

Airport Management

United Applies to Launch Historic, First-Ever Nonstop Service between Washington, D.C. and Cape Town

United | May 21, 2022

United Airlines announced today it has filed an application with the U.S. Department of Transportation (DOT) for three weekly nonstop flights between Washington, D.C. and Cape Town, South Africa. If approved, United's flights will become the first nonstop service ever between Washington D.C. and South Africa's legislative capital, Cape Town. This long-overdue route will benefit important government-to-government connections and increase communication and commerce with a region that has strong cultural ties to South Africa. United's proposed service would begin Nov. 17, 2022, and operate on 787-9 aircraft, maximized to meet consumer demand and benefit both U.S. and South African travelers. If approved, the flights between Dulles and Cape Town will connect 55 cities across the United States to Cape Town, representing more than 90 percent of the entire U.S. travel demand to Cape Town. United's Washington Dulles hub is a gateway to the nation's capital and elsewhere, operating more than 230 daily flights to nearly 100 destinations around the world – including more than 10 world capitals and new service to Accra, Ghana and Lagos, Nigeria. From creating new jobs, to supporting key civic and aid organizations, United has taken tremendous pride in growing our family and operations in South Africa, and across the African continent, If awarded by the DOT, this historic nonstop service will significantly enhance travel options for consumers, strengthen ties between our countries legislative and diplomatic epicenters, and benefit thriving travel and tourism industries serving our respective countries." Patrick Quayle, United's Senior Vice President of International Network and Alliances. United has worked diligently to develop an African network to promote competition and provide affordable and consistent service options for U.S. travelers. The service will supplement United's existing flights to four cities in three countries in Africa. It will also allow customers to connect in Cape Town to other points in South Africa, and to other countries in the southern region of the African continent with its South African based partner Airlink and their Cape Town hub. The Washington D.C. to Cape Town route is the largest between the U.S. and South Africa without nonstop service. D.C. is the second largest point in the U.S. for Cape Town demand and holds the fifth largest South-African-born population. United's proposed weekly flights will address this gap and complement United's existing South Africa service between New York/Newark and Cape Town and Johannesburg, providing nearly daily service to Cape Town offered by a single carrier. United also maintains a close relationship with the Mandela Foundation and BPESA (Business Processing Enabling South Africa) a not-for-profit company that serves as the industry body and trade association for Global Business Services in South Africa. United recently announced a collaboration with travel company Certified Africa. Certified Africa's mission is to make travel to African countries easy, immersive, and life changing for millions of the African Diaspora across the United States. About United United's shared purpose is "Connecting People. Uniting the World." From our U.S. hubs in Chicago, Denver, Houston, Los Angeles, New York/Newark, San Francisco and Washington, D.C., United operates the most comprehensive global route network among North American carriers. United is bringing back our customers' favorite destinations and adding new ones on its way to becoming the world's best airline.

Read More

Airport Management

StratX Delivers Analytics and Strategy Solutions for Tackling Complex Workforce Challenges

StratX | March 14, 2022

Making the firm’s first-ever appearance at the International Society of Transport Aircraft Trading Americas conference, Strategy X Partners (“StratX”) detailed the accelerating growth trajectory for its workforce analytics and strategy advisory business, which assists aviation clients in transforming their operations and ensuring their employees are productive, innovative, and engaged. “The most important asset across all sizes of organizations is their people,” contended Gil Jones, StratX’s Co-Founder and Managing Director, elaborating that “the COVID-19 pandemic has propelled labor to become a front-and-center matter and businesses require creative solutions to their labor-related challenges as the mechanisms used in historical downturns are no longer effective.” As seen across all industries, including in the highly cyclical and competitive aviation sector, the importance of workforce has been elevated to new levels during the pandemic, resulting in labor becoming a partner in solution development. The employment landscape has also changed due to persisting labor shortages, reinforcing the urgent need for constructive labor relations centered around employee attraction and retention as a key measure of success. Moreover, impending technology advancements are poised to further evolve the ways in which companies maximize the value of people and ensure that they are working smarter, not harder. “Embracing this mentality shift is essential to achieving long-term sustainability and flexibility as companies rebuild and remerge from the pandemic, while preparing their organizations for the future. Business leaders require seasoned and experienced partners who are able to engage with all levels of the management team, deliver innovative enhancements, and bring creative thinking to the decision-making process.” Ben Kraszyk, StratX’s Co-Founder and Managing Director Since its launch in late 2020, StratX has been at the forefront of workforce analytics and strategy, delivering highly customized, evidence-based insights to industry-leading organizations, counting among its first customers such aviation businesses as Sun Country Airlines, CommutAir, JSX, and Voyager Aviation Holdings. Combining a data-driven approach with in-depth knowledge and a proven track record in strategy, cost reduction, operations, contract negotiations, organizational effectiveness, and process improvement, the firm has provided advisory services in the areas of: Labor Diagnostic & Insights: Unlocking insights into labor cost and productivity, and benchmarking workforce metrics against industry leading practice and solutions; Negotiation Strategy & Labor Relations: Providing guidance on aligning the entire labor negotiations team – from finance to operations – with the broader strategic goals of the business; Operations Processes & Methods: Enhancing business processes and operations, ensuring efficiency, stability, and safety as market expectations evolve; M&A + Due Diligence Support: Providing the expertise required to gain an in-depth understanding of organizational dynamics, in addition to its cost and productivity, throughout the entire life cycle of a successful transaction; Executive Compensation & Rewards: Delivering strategically designed compensation programs that drive the desired behaviors and outcomes that enhance organizational performance and ensure a strong leadership team; and Organizational Size & Shape: Positioning organizations for long-term sustainability by understanding not only the current state of the business, but the strategic and operational nuances of the business, as well. Gil Jones, Ben Kraszyk, and Rob Kuehne, the founding team behind StratX, are deeply versed in all aspects of maximizing the potential of people, business processes, and workforces, having consulted to Fortune 500 companies and as part of engagement teams at industry-leading firms. Gil Jones has deep roots in organizational design, right-sizing, labor forecasting, executive compensation, and operational improvement. Prior to StratX, Jones was a project leader at Seabury Consulting and worked within United Airlines’ Flight Operations division, providing analysis and support to initiatives targeted at improving flight safety, compliance, efficiency, and reliability. Ben Kraszyk brings expertise in airport operations, labor finance, and strategy, supporting clients through negotiations, restructurings, privatizations, and initiatives targeted at enhancing costs and productivity. Prior to StratX, Kraszyk was a project leader at Seabury Consulting and worked at United Airlines, where he was focused on resource planning, as well as cost and operational enhancement projects in airport operations and cargo. In addition to being a co-founding member of StratX, Rob Kuehne works at a boutique private equity firm, Sentient Partners International, where he supports transactions within the aviation and travel industries. Kuehne also holds securities licenses with Seabury Securities, a leading investment banking and specialty finance firm. Previously, he served as a broker at a leading wealth management and advisory firm. As part of its aggressive growth trajectory, StratX plans to continue the build-out of its team with seasoned consultants and analysts as well as to forge industry alliances and partnerships to expand its core offerings to meet existing and prospective clients’ needs in the rapidly changing market environment. “Business leaders are seeking out work with boutique advisors, who are committed to being a trusted, long-term partner,” asserted Rob Kuehne, StratX’s Co-Founder and Managing Director. “We built StratX with the mindset of being more of an ‘in the room with the customer’ partner in solving challenges, while being pragmatic and courageous enough to recommend dramatically new ways of doing things.” About StratX Strategy X Partners (“StratX”) is a boutique consultancy that balances the right combination of insights & analytics and design & strategy to transform clients’ business operations and ensure their workforces are productive, innovative, and engaged. Operating from offices in Minneapolis, Chicago, and New York, the StratX team works with a broad spectrum of companies across the globe, including clients in the cyclical and highly competitive travel industry.

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