Paintmaker PPG’s Digital Transformation Ripples Around The World

PPG has seen many changes over its 135-year history. Originally a glass manufacturer, PPG transitioned the core of its business to paints and specialty coatings that are used on everything from driverless cars to the posts on NHL goals. But the latest change may be the most drastic. PPG has undergone a digital transformation in tandem with Pittsburgh, which has become a leading research and innovation hub. By digitizing its polymer making processes, the company has seen up to 30 percent productivity gains along with increased efficiency and worker satisfaction.

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Advanced Integration Technology

Turnkey Factory Automation for the Future of Aerospace Specializing in industrial automation for 20 years, AIT is the dominating global provider of turnkey factory automation and aerospace tooling, including the design, fabrication, installation, and maintenance of fully integrated plant-floor systems.

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5 Digital Strategies for the Aviation Industry

Article | June 8, 2022

Whether you’re a small, newer airline looking to make a splash in the online world or a niche brand wanting to expand your customer base, you’ll need the right aviation marketing strategies in your arsenal. Similar to any other industry in today’s market, digital strategies are non-negotiable for brands in the aviation space who are hoping to connect with customers online and restore customer confidence in the aftermath of COVID-19. And if you’re looking to take your brand to the digital skies, you need impactful strategies that help you offer a seamless customer experience. Let’s look at five strategies you can use for your aviation marketing strategy. Aviation Marketing through Social Media Visibility is a hugely important goal to achieve for any business. After all, how can you hope to attract new customers if no one knows about you? This is especially true and important for smaller airlines or those not operating in the commercial space. For example, when the average customer thinks about traveling by plane, they probably aren’t considering private airlines. But if customers see content online about airlines, perhaps even highlighting that some private airlines fall in their price range, things can change. Once customers are aware of your company, you’re one step closer to securing a sale. The key is getting in the picture in the first place—something social media can do. In addition to visibility, use social media to keep your customers informed. Despite us seemingly living in a post-COVID world, uncertainty is still a big factor that customers and airlines alike have to consider. Positive coronavirus results or transmission outbreaks can throw a wrench in travel plans right up until check-in, but social media offers a way to keep customers informed with live information and updates. Airlines can use social media platforms like Twitter to post live updates on flights, including regular information on delays, but also more unexpected and yet super useful updates on things such as weather conditions at their destination. And if you’re looking for international aviation marketing strategies as a multinational company, social media is a great way to connect with customers across territories too, thanks to its global reach. Digital Customer Service Strategies We saw during COVID-19 how important it was to provide quick, accurate information to customers, with things like up-to-date websites, live social updates, and automated texts for flight changes. These strategies all helped to streamline customer service offerings, as well as free up helplines and customer service booths at airports, and they have helped establish a new benchmark when it comes to customer service. Having a solid customer service strategy in place is more important than ever—specifically, having one that’s responsive, flexible, and digital. This means offering smart chatbots that can assist with frequently asked questions, detailed guidance online addressing common challenges that customers face, and over-the-phone support in multiple languages that can enhance an international aviation marketing strategy. Customer service might not seem like it matches with airline marketing, but going above and beyond for your customers is essential in creating the right reputation for your brand. Establishing your company as a gold-star service provider will not just give you something to shout about online, but it will also keep customers loyal and engaged with you too. Mobile Solutions We all know that the future is mobile—and it’s no different for aviation companies, who have that same pressure to keep up with technological advancements if they want to provide the best service possible for their customers. Smartphones are an integral part of all of our lives, and they’re now just as important as ever, as people are taking their digital identification with them on their travels. Aviation companies must recognize the company they keep in the travel space, where mobile apps support customers on their journeys and trips—from navigation to weather and accommodation to ridesharing. Without an interactive app or fully mobile-friendly site, an airline’s strategy for marketing won’t be as impactful. Customers used to have to carry printed versions of their flight documents in order to board, including boarding passes and booking confirmations, but things aren’t so paper-based anymore. Digital wallets that keep boarding passes safe and apps that store customers’ flight information are the norm now. Mobile apps are also fantastic for driving loyalty programs. With an interactive app where customers can collect and cash in loyalty points, you not only provide an easy way for customers to enjoy their rewards, but also make flying more accessible and cost-effective. In a post-COVID market, there is even more of an emphasis on contactless travel—another area where mobile solutions can play a key role. Phones allow consumers to have all their information handy, and other contactless technology helps facilitate airport management. Content that Creates Real Connections Digital content has the potential to reach a wider audience and, more importantly, turn readers into customers, so it should be included in any airline marketing strategy. Showing customers exactly what your company can do for them, and how you do it, is crucial for establishing strong branding and customer relationships. It’s how airlines can differentiate themselves from their competitors and add value to their services. Meaningful content that your audience will trust includes user-generated content that offers real insights into what it’s like to be a customer of your company, such as honest reviews and feedback from real customers. You can deliver this content in a variety of ways—e.g., blogs, videos, social media, PR—but however you choose to do so, be sure to keep the story at the forefront of your narrative to create those all-important connections with customers. Omnichannel Digital Experiences Alongside social media, there are a slew of other digital channels that should be considered in your digital strategy. This is hugely important because of the myriad ways that consumers interact with the online world nowadays. If it’s not live Twitter updates, it’s check-in reminder emails. The point is that brands need to be present across different platforms and digital mediums in order to provide a competitive and effective experience for their customers. For airlines, it’s about making sure that no matter what device a customer is using, their journey is cohesive and streamlined. They should be able to switch seamlessly between your website on their laptop and emails on a tablet, with the right information easy and quick to find in a consistently branded way. It’s also worth considering that people tend to carry multiple devices with them while traveling, making it even more important for airlines and airports alike to offer omnichannel digital content to their customers. Conclusion Whatever part of your aviation branding or marketing you need support with, the team at TPT Digital can take your brand to new heights. The 2022 Aviation Festival is a great opportunity for learning, connection, and collaboration—come and say hello to us there! Also, get in touch if you’d like to discuss how TPT Digital can support your paid social media content. We’re happy to give you a free quote.

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Business Aviation

New Podcast Explores GE Aviation Technologies for a Decarbonized Future of Flight

Article | December 28, 2021

This week, the GE Gas Power team launched season five of Cutting Carbon, their award-winning podcast that focuses on climate change, the basics of what decarbonization is and the technologies behind it. In season five, the team is focused on decarbonization closer to home and invited Arjan Hegeman, GE Aviation’s general manger for advanced technologies, to talk about the future of flight. Learn more about the role of GE Aviation’s technologies available today and in development for tomorrow to make aircraft engines more fuel efficient and reduce carbon emissions. Open fan, hybrid electric and hydrogen combustion are all discussed by Hegeman and the hosts. Over two episodes, Hegeman also explains the importance of Sustainable Aviation Fuel (SAF), along with the new engine technologies, to help the aviation industry reach its goal of net-zero carbon emissions by 2050. The Future of Flight is a two-part episode, and can be found as Episode 27 and Episode 28 under Cutting Carbon. You can listen to the podcast here or on your favorite streaming platform! The aviation industry is at an inflection point for new technology introduction and acceleration of technology development, Hegeman says. GE Aviation is currently developing its next-generation suite of engine technologies, including open fan engine architecture, hybrid-electric propulsion, and advanced thermal management concepts. GE Aviation is also supporting industry initiatives to approve and adopt 100% SAF and is partnering on a new flight demonstration program to test zero-carbon hydrogen fuel combustion. GE’s ambition is to be a net zero company by 2050, including the Scope 3 emissions from the use of sold products. GE is also committed to being carbon neutral by 2030 in its own facilities and operations, including Scope 1 and Scope 2 emissions.

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Aviation Technology

A Peek into The Future of Piloting Airplanes

Article | June 2, 2022

Flying is changing, and so is the future of piloting. With technological advancements across the aviation industry, one can only anticipate what’s in store for the future of piloting. The battle between automation and learning skills that automation can easily take over is coming to a head. As airplane engineering matures, the aviation industry isn’t far from seeing a day when pilots who have undergone training on electric trainers require a license endorsement to fly a piston-powered aircraft. Goodbye, Manual Flying Airplanes are becoming downright easier to fly. Consider how most pilots today would never be able to fly the aircraft that their seniors trained in. According to experts, piloting skills will put more emphasis on the efficient use of airspace systems instead of directing and maneuvering the aircraft. Decoding Airplane Information Traditionally, a pilot’s primary task was to gather and decode the information he received through the aircraft’s systems. This information was then used to give the pilot an “air picture” which allowed him to get a sense of the air traffic, airspace, and weather. As aircraft technology improves, pilots will no longer need to know how to do this. Instead, the "air picture" will be shown on a screen in front of them. Final Word From augmented reality to 3D spatial audio cues, augmentation is happening to aircraft as well as the pilot’s ability to fly them. The evolution of aviation technology will only help transform the mechanics of airplanes, and pilots will no longer need to handle flight control. As augmented reality takes over, future cockpits might not even need to be at the front of the aircraft or have windows. That would be the true test of the future of piloting.

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Business Aviation

Three Aviation Content Marketing Successful Stories

Article | August 31, 2021

Let’s be honest! Customers support advertising. But they seek out information. In a marketing world where advertising reigns, aviation customers want well-researched, proficiently crafted informative content that tells stories, explains products, and helps them make smart decisions. Content: Builds Credibility and Influence with Information When you make a decision, you seek out the most credible sources of information available on the internet or off the net. However, for many aviation consumers, content types like publications, blogs, whitepapers, and other high-quality are the most preferred to read. A consistent flow of information maintains the credibility of your publication and communication with your clients, customers, or stakeholders. This can only be possible when you have a good content marketing strategy. Good content marketing, as marketers say, is an all-hands-on-deck affair. Strategizing, content production, analysis, audits, and reviews play a vital role in creating great content marketing ideas. In addition, you need to coordinate with different departments to meticulously create a plan of action that hits the right audience at the right time with an accurate message. But remember, even if you plan it in the right way, things can go wrong. And you might feel that nothing more can be done, even having perfect airline marketing strategies. So, in such a moment of disparity, for your aviation marketing, it’s helpful to revisit some of the most amazing content marketing strategies successful stories out on the internet to get inspired and give a new perspective to your next content marketing ideas. Content Marketing: Stories Let us have a look at the excellent content marketing success stories. The following examples showcase the suitable approaches you can have for your next content marketing campaigns. So, take a look and learn to craft a better strategy. JetBlue’s Campaign Towards Passenger Concerns The airline industry has had its share of ups and downs in executing airline marketing strategies and airline advertisement plans since the pandemic outbreak in 2020. Under such conditions, low-cost airline JetBlue showcased its brand stand above all these struggles. Their content marketing strategy that creates compelling, engaging, and informative content consistently helped convey the brand message to the audience and build brand image. The Strategy JetBlue’s content marketing ideas focus on humanizes its approaches. For example, the company launched a campaign that awarded passengers with rewards points. The airline’s digital marketing strategy, at every level, has a unique way of providing information to its audience and offering solutions. This way, it offered the clients more reasons to engage with its brand. The brand used blogs and media coverage to engage with its clients. Here are the following content strategies it used: Timely published airline articles attracted instant attention of visitors to the website. The information provided in the article was about the usage of technology and successful collaborations to ease the operations. Filled the website with timeless articles that served information to overcome the pandemic challenges and provide value in real-time. Always tried to go with the trends, latest news, and updates. As updates were in time, it maximized clicks and engagements. The Outcome Content published and strategies implemented successfully enabled JetBlue to acknowledge their audiences’ concerns. The information provided solved the persistent problems of the audience. This approach resulted in a significant hike in the percentage of website visitors, which eventually grew traffic. Copa Airlines’ DotDigital Copa Airlines, like other airlines, also wanted to streamline the operational processes allied with content marketing campaigns, emails to target the most of audiences, and stabilizing its market position. It was all because the manual process took up a long time and contributed to accuracy errors. As part of its recovery plan, it also wanted to become more agile in its email and content marketing by synchronizing the gap between website visits and email triggers to focus actively on capitalizing on the demand. The Strategy Copa Airlines’ partnering with dotdigital, a marketing and engagement platform, successfully implemented the campaigns. It focused only on active audiences and accurately understand the purpose. By employing powerful content creatives to create and automate email copies with variations, it was able to restructure the process and added personalization that subjected audiences’ demands and preferences. The Outcome Copa enhanced its brand visibility, which boosted conversions by 2%. This result led to a 14% hike in revenue, thus improved its ROI. With the addition of automation and personalization, Copa also experienced an 11% drop in unsubscribe numbers. This pointed towards the increased engagement of audiences with the new content marketing strategy. AirAsia’s Media Business Expansion AirAsia’s topmost concern towards its business expansion was content marketing, media, data, and adtech. The brand wants these functionalities to perform on the top in revenue growth and lift its performance in 2021 & beyond. To grow its business, it focuses more on engagement and providing value to its audience. It seeks to build a more substantial base of audiences than before. Since early 2020, the brand accelerated its digital business by demonstrating product offerings through blogs, video, and chats. The content information provided through the content marketing strategy was more authentic, relevant, and delivered significant value to customers. The Strategy The brand runs campaigns using self-service adtech and content platforms. The company has a deal with Universal Music Group (UMG), through which it created RedCarpet that focuses on smart campaigns with the help of content creation capabilities. The Outcome The critical part of the RedCarpet initiative is it created multiple partnerships signed for the upcoming quarter of 2021. It also introduced flexibility in tech offerings to the customer through various content generation on its website and social media channels. But, most importantly, the brand took a step ahead to enhance content services as a publisher. This is a new investment straightaway to become the pandemic warrior in the airline industry. The brand envisions surged engagement among customers and potential audiences once travel restrictions are lifted. Thus, AirAsia’s database will have more users in the coming years. Frequently Asked Questions Why is the need to educate audiences in the airline industry becoming necessary? Today consumers are becoming smart. They are saturated with businesses offering the same repeated product or service. So, being educated help them to make informed decisions. And creates loyalty towards the brand along with a long-term relationship. How can content marketing help to address target audiences in the airline industry? Content marketing can help in addressing the queries of the client at various levels of the process. This strengthens a positive outlook towards the brand and probably motivates them to become part of the brand. How to use content marketing to increase brand image in the airline industry? Follow these steps to increase your brand image using content marketing: Create a brand that tells a story about offerings to the audience Research on the unexplored side of your industry which is still untouched and thus attract eyeballs to drive your brand Think of expanding content created out of your research Create evergreen content pieces Create a live website and include the easiest ways for visitors to approach { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why is the need to educate audiences in the airline industry becoming necessary?", "acceptedAnswer": { "@type": "Answer", "text": "Today consumers are becoming smart. They are saturated with businesses offering the same repeated product or service. So, being educated help them to make informed decisions. And creates loyalty towards the brand along with a long-term relationship." } },{ "@type": "Question", "name": "How can content marketing help to address target audiences in the airline industry?", "acceptedAnswer": { "@type": "Answer", "text": "Content marketing can help in addressing the queries of the client at various levels of the process. This strengthens a positive outlook towards the brand and probably motivates them to become part of the brand." } },{ "@type": "Question", "name": "How to use content marketing to increase brand image in the airline industry?", "acceptedAnswer": { "@type": "Answer", "text": "Follow these steps to increase your brand image using content marketing: Create a brand that tells a story about offerings to the audience Research on the unexplored side of your industry which is still untouched and thus attract eyeballs to drive your brand Think of expanding content created out of your research Create evergreen content pieces Create a live website and include the easiest ways for visitors to approach" } }] }

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Spotlight

Advanced Integration Technology

Turnkey Factory Automation for the Future of Aerospace Specializing in industrial automation for 20 years, AIT is the dominating global provider of turnkey factory automation and aerospace tooling, including the design, fabrication, installation, and maintenance of fully integrated plant-floor systems.

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PPG names VP architectural coatings for U.S., Canada

PPG Industries | May 02, 2019

PPG has named Jaime Irick as vice president, architectural coatings for the U.S. and Canada. Mr. Irick will succeed Dave Cole who will retire effective July 31, the company said. PPG’s architectural coatings include consumer paint brands such as Glidden, Olympic and PPG Paints. Mr. Irick was formerly president of the Life Fitness Division of Brunswick Corp., which makes commercial fitness equipment, and previously worked at General Electric Co. in several executive roles. Mr. Cole has spent 38 years with PPG in various jobs including president of Transitions Optical, a joint venture that made Transitions eye lenses and which PPG sold in 2014. Mr. Irick will be based at PPG’s Cranberry operations — the headquarters for its architectural coatings business in the U.S. and Canada. About 6,400 employees work for the segment, including about 320 in Cranberry.

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PPG Launches Paints with Purpose

PPG Industries | May 23, 2019

PPG (NYSE: PPG) today launched its Paints with Purpose campaign, which will showcase the many unexpected applications of next-generation paint and coatings technologies. These include paints that can cool the temperature of asphalt on a hot day to protect a puppy’s sensitive paws; coatings that can absorb sound or help reduce pollution; paint that helps self-driving cars see; and stain that can be applied even on a cold, wet day.“When people talk about painting, they’re typically focused on beautifying a space in their home or making their mark on a new one,” said David Bem, PPG chief technology officer and vice president, science and technology. “But next-generation paints and coatings will do much more. From added safety, to enhanced comfort or just an easier way to apply our products, Paints with Purpose aims to showcase real-life examples of ways that paint can help improve our overall quality of life.” PPG will roll out the global marketing campaign over the coming months, highlighting these unique applications and their impact on everyday life. “The Paints with Purpose interactive campaign will bring to life these unexpected applications through a variety of experiential activations and digital storytelling,” said Bryan Iams, PPG vice president, corporate and government affairs. “Our hope is that people will be surprised at how new, innovative paints are helping to make their life easier, and more colorful.”

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PPG Completes COLORFUL COMMUNITIES Project at INFINITY Science Center in Mississippi

PPG Industries | June 17, 2019

PPG (NYSE:PPG) today announced the completion of a COLORFUL COMMUNITIES® project that helped revitalize the Saturn V first-stage booster, referred to as S-IC-15, on display at INFINITY Science Center in Pearlington, Mississippi. The project brought together nearly 50 employee volunteers from PPG, INFINITY Science Center and NASA, who spent a half-day painting the center’s largest space attraction. The Colorful Communities program provides PPG volunteers and paint products along with financial contributions to bring color and vitality to communities where the company operates around the world, such as in Mississippi, where PPG operates 3 PPG PAINTS™ stores and sells PPG products through 48 local independent retailers. PPG provided approximately 105 gallons (400 liters) of specialized PPG paint products to assist with the project. Originally constructed for the Apollo 19 mission, the S-IC-15 and its five F-1 engines would have provided the immense power required to thrust the booster from the launch pad and into space during liftoff. The mission was canceled due to budgetary constraints in September 1970, which is why the 138-foot-long (42-meter-long), 360-ton (327-metric-ton) relic can be seen from Interstate 10.

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PPG names VP architectural coatings for U.S., Canada

PPG Industries | May 02, 2019

PPG has named Jaime Irick as vice president, architectural coatings for the U.S. and Canada. Mr. Irick will succeed Dave Cole who will retire effective July 31, the company said. PPG’s architectural coatings include consumer paint brands such as Glidden, Olympic and PPG Paints. Mr. Irick was formerly president of the Life Fitness Division of Brunswick Corp., which makes commercial fitness equipment, and previously worked at General Electric Co. in several executive roles. Mr. Cole has spent 38 years with PPG in various jobs including president of Transitions Optical, a joint venture that made Transitions eye lenses and which PPG sold in 2014. Mr. Irick will be based at PPG’s Cranberry operations — the headquarters for its architectural coatings business in the U.S. and Canada. About 6,400 employees work for the segment, including about 320 in Cranberry.

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PPG Launches Paints with Purpose

PPG Industries | May 23, 2019

PPG (NYSE: PPG) today launched its Paints with Purpose campaign, which will showcase the many unexpected applications of next-generation paint and coatings technologies. These include paints that can cool the temperature of asphalt on a hot day to protect a puppy’s sensitive paws; coatings that can absorb sound or help reduce pollution; paint that helps self-driving cars see; and stain that can be applied even on a cold, wet day.“When people talk about painting, they’re typically focused on beautifying a space in their home or making their mark on a new one,” said David Bem, PPG chief technology officer and vice president, science and technology. “But next-generation paints and coatings will do much more. From added safety, to enhanced comfort or just an easier way to apply our products, Paints with Purpose aims to showcase real-life examples of ways that paint can help improve our overall quality of life.” PPG will roll out the global marketing campaign over the coming months, highlighting these unique applications and their impact on everyday life. “The Paints with Purpose interactive campaign will bring to life these unexpected applications through a variety of experiential activations and digital storytelling,” said Bryan Iams, PPG vice president, corporate and government affairs. “Our hope is that people will be surprised at how new, innovative paints are helping to make their life easier, and more colorful.”

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PPG Completes COLORFUL COMMUNITIES Project at INFINITY Science Center in Mississippi

PPG Industries | June 17, 2019

PPG (NYSE:PPG) today announced the completion of a COLORFUL COMMUNITIES® project that helped revitalize the Saturn V first-stage booster, referred to as S-IC-15, on display at INFINITY Science Center in Pearlington, Mississippi. The project brought together nearly 50 employee volunteers from PPG, INFINITY Science Center and NASA, who spent a half-day painting the center’s largest space attraction. The Colorful Communities program provides PPG volunteers and paint products along with financial contributions to bring color and vitality to communities where the company operates around the world, such as in Mississippi, where PPG operates 3 PPG PAINTS™ stores and sells PPG products through 48 local independent retailers. PPG provided approximately 105 gallons (400 liters) of specialized PPG paint products to assist with the project. Originally constructed for the Apollo 19 mission, the S-IC-15 and its five F-1 engines would have provided the immense power required to thrust the booster from the launch pad and into space during liftoff. The mission was canceled due to budgetary constraints in September 1970, which is why the 138-foot-long (42-meter-long), 360-ton (327-metric-ton) relic can be seen from Interstate 10.

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