Solar Impulse 2 Completes Historic Flight

History was made today as the first round-the-world solar-powered flight completed its mission.The Solar Impulse 2 touched down at Al Bateen Airport in Abu Dhabi this morning culminating its 16-month circumnavigation of the globe.The Swiss pilots, Bertrand Piccard and Andre Borschberg, undertook the challenge to illustrate the aviation capabilities of solar-powered energy.The journey unfolded over 17 stages, spanning four continents, and covering over 42,000km.

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Air Mauritius

Created in 1967, Air Mauritius helped in connecting Mauritius to the rest of the world by regularly opening new routes. With flights to and from Europe, Asia, Australia, and Africa, our company now serves 24 regional and international destinations.

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Defense and Space

4 Major Ways Aviation Can Transit Towards A Low Carbon Path

Article | June 8, 2022

The aviation industry has allowed people to connect the world in unimaginable ways. Due to this, it has contributed massively to social and economic development globally. However, the aviation sector produces nearly 1.8% of annual carbon emissions. It is almost half of the total growth in carbon dioxide emissions in the last twenty years due to the expansion of flights, increasing routes, and airline sizes. In the loop, the commercial aviation sector has also been affected by climate change. The change is due to increased noise levels, air pollution, and waste production. According to the International Energy Agency (IEA), the industry recorded 2.8% of global CO2 emissions in 2019. But now, the industry has pledged to be carbon neutral by 2050 through a focus on a critical low-carbon strategy, says IATA. By looking at this futuristic development, airline businesses are becoming more and more optimistic. The Action Plan The aviation industry has taken steps to reduce rising carbon emissions. The industry had framed targets that included carbon-neutral growth before the pandemic. But the pandemic compelled the industry to make some critical decisions. One of them is to fasten the action plan for low-carbon development. McKinsey recently studied the industry’s emissions. According to the report, the industry's aviation emissions would be reduced by 18 to 35 percent by 2030. However, as the aviation industry’s growth is recorded from Asia, including India, China, and Southeast Asia, decarbonization can only work if airlines from these nations actively participate in the development. “For aviation, zero-carbon is a bold, audacious commitment. But it is also necessary.” -IATA Director General Willie Walsh Airlines and other businesses are under pressure to make rapid progress towards lower emissions. It is because breakthrough technology like hydrogen-powered planes has started manufacturing. For example, British Airways, Delta Air Lines, Inc., and United Airlines Holding Inc. have already made net-zero commitments by introducing hydrogen-powered planes. Similarly, JetBlue Airways Corp has set a target of 2040 to introduce low-carbon planes in no time. So, by looking at above comitments, how will aviation progress in terms of low-carbon development? What are those fundamental ways that’ll guide the industry to see a sustainable future in real life? 4 Ways Aviation will Look Forward to Reducing Carbon Emissions Green Fuel Aviation considers green fuel as one of the quickest paths to low carbon development. Green fuel can be a game-changer in lessening carbon emission impacts. But, furthermore, it can lead to drastic climate change. Green fuel, also known as sustainable aviation fuel (SAF), is made from renewable sources such as plants or waste. As per IATA, SAF can cut carbon emissions by nearly 80%. But specific concerns like cost and availability are equally essential to think about. For example, the United States and other countries consider subsidies to decrease prices and increase supplies. They are practicing this due to limited availability. Also, some airlines are blending small amounts into the fuel they buy for their aircraft. Other concerns, such as planes running properly on pure SAF, are also highlighted. In addition, flight engines based on petroleum fuel rely on their oily qualities to lubricate parts and function appropriately. So, it's unclear if green fuels offer that amount of strength in their engines to fly a flight. Despite so many heated concerns (that are valid), the industry still looks good as Boeing (BA.N) studies the above issue. It has even committed to ensuring its planes are certified for 100% SAF by 2030. 242 Lower Carbon Technologies Technological improvements to lower carbon emissions include retrofitting existing aircraft, adopting the latest fuel-efficient aircraft, retiring old aircraft, and others. Several ongoing electric or hybrid-electric aircraft technology projects are in the pipeline. They are being identified to enter the industry between 2022-2030. In contrast, some of them are already in service. Developments in Infrastructure The International Civil Aviation Organisation (ICAO) has created plans to reduce fuel burn and greenhouse gas emissions (GHGs). The plans have been forwarded to optimize communication, navigation, surveillance (CNS), and air transport management (ATM) regarding zero-carbon development. Apart from this, airlines are also working to align emission cuts with investments. Consumption of fuel usually covers 20-30% of operational costs. It is one of the highest costs of an airline business. So now airlines are considering adopting fuel-efficient flying and airport operations. Collaborations Today, aviation needs more stakeholders for a sustainable future. They can only increase the efficiencies and development of SAF. Stakeholders from technology providers, oil companies, and energy production could drive demand and help bridge the cost gap. For instance, airlines commit to buying SAF at a particular price or at a different price than traditional fuel jets. These factors could eliminate market risks for fuel suppliers. Next, airlines can work with B2B customers willing to pay for the decarbonization initiative. For example, airlines could use loyalty-program rewards as incentives for every customer to choose airlines that use SAF. Collaborations like these can help the industry accelerate its low carbon emission initiatives. These Top Airlines Commit to Using New Technologies Aviation industry leaders aim for 30% of the aircraft to operate with the help of new technologies by 2030. They strongly support the introduction of hydrogen and electric-powered planes to the market in order to reduce the industry's carbon footprint. So, let’s see the airlines and their commitment to creating a sustainable aviation future. Air New Zealand Air New Zealand’s initiatives such as True Target Zero accelerate the adoption of zero-emission aircraft worldwide. Air New Zealand is delighted to work with other industry leaders working towards net-zero goals. “Air New Zealand pledges to put low carbon solutions in place for all our smaller domestic and regional flights in the future. However, we know that the drive to decarbonize the aviation industry is impossible for one airline to tackle alone. Rather it’s a joint venture, and it's all about joining hands together.” -David Morgan, Chief Operational Integrity & Safety Officer, Air New Zealand Mokulele Airlines and Southern Airways Mokulele Airlines, the largest intra-state carrier in America, has already worked for many years as a maven to bring electrification to its air transportation system. “We are satisfied to join the World Economic Forum in seeking a global public commitment to promoting sustainable air travel.” -Stan Little, Chairman & CEO, Mokulele Airlines and Southern Airways Braathens Regional Airlines The airline has the ambition to make its flights fossil-free by 2030. The airline has included electric planes, and with its partnership with True Zero Aviation, it is taking steps to accelerate towards actual low carbon emissions. Can Aviation Make a Difference in the New Path of Development? There are a lot of positive aviation stories from all over the globe. However, aviation also has some barriers to the new path of low-carbon development. Nevertheless, aviation can undoubtedly make a difference by introducing technologies, implementing result-driven strategies, implementing the right tools, and many more. But from the customers' perspective, choosing to fly less can be another good reason to reduce an individual’s carbon pollution. The reduction can be up to 50% each year. So even avoiding long-distance flight travel could make a significant difference to aviation. Business travelers could adopt or choose to use virtual meeting technology. These could be other crucial factors limiting the carbon footprint in the atmosphere. Whatever you choose to opt for, it is high time to contribute to a more sustainable aviation sector for the future. Frequently Asked Questions How can airlines reduce their carbon footprint? Airlines can introduce more efficient aircraft. Efficiency in technological aspects, reduce flight delays, and increase the use of sustainable lower-carbon or alternative fuels. Also, investment plays a vital role here. They can invest in emissions initiatives and promote low-carbon travel. How can an airline achieve its carbon-neutral goals? An airline can explore hybrid and electric aircraft technology to reach carbon-neutral goals, reduce carbon emissions using SAF, and embrace fewer flight routes (distance). Do aircraft harm the atmosphere? Aircraft create very polluting elements and are highly challenging means of transport. Indeed, air traffic represents less than 2%-3% of the global CO2 emissions, yet it transmits direct CO2 emissions than cars on roads.

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Air Transport

Aviation Marketing: Budget Control is a New Survival Metric amid the Pandemic

Article | July 26, 2022

Skift research shows that 90% of airline marketers have dropped their marketing budgets due to the pandemic.The pandemic brought massive changes in marketing. Due to this, CMOs navigated through restricted availability of resources and shifted airline companies’ guidelines for months. CMOs find increasingly difficult to rely on conventional financial and managerial aspects like typical cost setting—the way profitability was being achieved, fuel consumption, accounting decision making, investments, manufacturing and more. Due to these challenges, airline brands are bound to sternly reevaluate their current and future marketing process to maintain a steady flow of income and increase ROI. So, it’s quite possible that your marketing tactics also may have suffered due to the pandemic. Right? And now you must think, “How much should your budget be for marketing?” It’s an important question. It’s because most aviation businesses do not have a considerable aviation marketing budget. The answer to your concern lies here, “spend the least amount that achieves your business objectives.” A lot has transformed since the outbreak of the pandemic. Yet, there are novel opportunities in aviation marketing activities. So, let's take a closer look at some of the opportunities that might help control your aviation marketing budget. Opportunity No.1: Invest in Paid Advertisements; they are cheap! Paid advertisements are becoming cheaper. These are in higher demand when it comes to aviation marketing. It makes sense because the way digital advertisements are making money is going to benefit marketers. First, the paid ads drive the cost per click (CPC), so investing here can increase the ROI. Second, as the pandemic forced companies to focus on all-digital processes, as it prompts the audience to spend more time online. Resultantly, traffic on the web is up, and there are lots of ads. It means ads are cheaper. Even conversion rates are increasing now. It’s because the ads online are evolving at the same rate as it was before the pandemic. Therefore, you must take advantage of paid ads to start with controlling your aviation marketing costs. Opportunity No. 2: Determine your Annual Customer Value The key to having controlled aviation marketing costs is to have an average customer revenue. If you haven’t calculated yet, then you should begin with it. Begin tracking the effectiveness of your sales and marketing efforts. Once you begin with it, you will calculate how much money is spent on every customer or a new customer. The other important aspect to consider is how wisely you spend the dollars in a limited budget. And that’s where a marketing plan comes into action. A well-improvised marketing plan may include proper tactics, tools, and platforms. But to implement all these things effectively requires an adequate budget. However, how to use them requires a thorough analysis and experts’ experience. Usually, marketers make a mistake by spending too much on a single marketing tactic. And this results in a considerable loss. So, to control your budget, be intelligent to concentrate on a selected marketing tool and platform. And then spend dollars on it. Tapping on this approach, you will create a cost-effective marketing plan, which will give better marketing results. Besides, your customers might equally feel satisfied by getting worthwhile results. Well, in reality, it will be easy for you to determine the annual value of money spent on each customer. Opportunity No. 3: Review Investment Plans When looking at the aviation marketing budget, it’s advisable to review investment plans carefully. The investment plan is crucial when you need to control your aviation marketing. Having an in-depth knowledge of it can lead you to save big. Also, it might bring opportunities further for your airline business. For example, in December 2019, JetBlue announced a marketing structural cost program. It aimed at producing $250-$300 million by 2020 through cost savings. According to the company’s 2020 annual report, the program emphasizes these points: Technical marketing operations Planning, automation, and executing efficient activities online .(Like on a website, social media platforms, online campaigns, and more) • Decreasing distribution costs • Tax reformation All these aspects demonstrate opportunities to propel business growth. We are extremely excited about the potential for increased business demand with the costs and tax cut. - Glen Hauenstein, President of Delta Airlines. So, consider if you can reduce, delay and/or eliminate non-essential marketing tasks or not. Then, find opportunities to help you do a transition from costly, inefficient technological aspects to more cost-efficient technology, thus, driving more valuable results. The bottom line is that you must understand where it makes sense to cut costs and where to make the proper investments because it's about bolstering your airline business. With the help of this, you can create value for customers, partners, and investors in no time. Opportunity No. 4: Encourage Innovative Digital Engagement Some of the top airlines like Delta Airlines and its marketing teams use innovative engagement methods through digitalization. Yes! After being hit by the deadly pandemic, Delta lost $60 million in cash each day. Delta CEO Ed Bastian revealed that Delta airlines reduced 80% of its operation. “Delta will weather the storm by sticking to our shared values of honesty, persistence, and service to our customers and our communities. We encourage digitalization to the core. And that has helped our customers easy to connect us.” - Delta CEO Ed Bastian With this approach, Delta further forecasts its revenue to rise by 90% by the end of 2021. So, you can see how investing in digital methods can help revenue rise without going out of budget or crossing the budget line. When you introduce automation, AR, VR in your aviation marketing efforts, it will drive value from existing customers and engage potential customers. For example, you can create innovative videos for social media, visual online campaigns, presentations, and more. Finally, remember to “Have Patience and Carry On” It is critical to managing finance, especially in global disasters like coronavirus. However, today's marketing budget may seem exhausting when aviation businesses compete each day. But it is helpful at the end of the day! Controlling your aviation marketing costs will lead you to increase your ROI. And this way, you will get valuable prospects, which is even more critical in the current scenario. Moving ahead with not-so-hard marketing budget control, you will require powerful leadership, top competency with courage and empathy, and the correct data, of course. So, having all these aspects and proactive measures in place, you will be able to outshine again. So, which one of the opportunities are you going to implement first? Frequently Asked Questions How do airline businesses do marketing? Marketing is the best practice to build trust among airline customers. The marketers offer rewards to customers so that they become loyal to an airline brand. They also run campaign activities, provide rich informational content, produce videos to educate and motivate customers. This is how engagement increases along with loyal numbers of customers. What are the leading airline expenses? The leading airline expenses are as follows: The employment process expenses. These expenses are the most critical operational cost of an airline (33.5%). Fuel expenses (19.6%). Sales and marketing expenses. They are approximately 15.7% on the rise. How do airlines control the marketing budget? There are several ways the airline controls its marketing budget. A few of them are: By conducting fuel-saving strategies Operation procedure simplification Introducing automation Technology implementation { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How do airline businesses do marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Marketing is the best practice to build trust among airline customers. The marketers offer rewards to customers so that they become loyal to an airline brand. They also run campaign activities, provide rich informational content, produce videos to educate and motivate customers. This is how engagement increases along with loyal numbers of customers." } },{ "@type": "Question", "name": "What are the leading airline expenses?", "acceptedAnswer": { "@type": "Answer", "text": "The leading airline expenses are as follows: The employment process expenses. These expenses are the most critical operational cost of an airline (33.5%). Fuel expenses (19.6%). Sales and marketing expenses. They are approximately 15.7% on the rise." } },{ "@type": "Question", "name": "How do airlines control the marketing budget?", "acceptedAnswer": { "@type": "Answer", "text": "There are several ways the airline controls its marketing budget. A few of them are: By conducting fuel-saving strategies Operation procedure simplification Introducing automation Technology implementation" } }] }

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Aviation Technology

Airline Marketing: Evolving Through COVID-19 Impact & Rebuilding Future

Article | June 2, 2022

The unprecedented wave of Covid 19 created significant turbulence in the aviation industry that made the industry face daunting new challenges. However, as airlines continue to respond to the challenges, the marketers remain focused on paving the way for quick recovery. Whereas, aviation experts admitted that this black swan event impacted the airline industry roughly. The impact of COVID-19 on airlines was forced to face bankruptcy, destruction of financial packages, and complete changes in the airline industry in terms of security. Therefore, while keeping the fact that COVID-19 will have longer-term repercussions, it’s imperative the airline industry would quickly reduce the impact on its stakeholders and operations. And for this, airlines need to go beyond conventional thinking and come forward in using technology to dig in for the long haul. Airline Industry: Riddled with Challenges Amid COVID-19 Given the airline market behavior during the Covid-19 crisis, it has many opportunities to target different marketing segments through direct and indirect channels. However, some complexities that challenged building an effective marketing strategy were: Drop-in Revenues According to KPMG, commercial revenue has been a rich source of income in airline businesses; it contributed more than 50% of inclusive revenues in the airline industry. However, a large share of revenue is generated by marketing which has completely dried up with minimum footfalls. Reduced economic growth, absence of remote work arrangements, and loss of operational models have been some of the fallen parts of the airline industry to deal with this new reality. IATA, at first, stated that airline revenues could fall by $314 billion in 2020 owing to COVID-19, which is a fall of 55% compared to 2019. However, further analysis revealed that it fell $419 billion more in the same year. Also, the second quarter of 2020 saw a nearby decline to $43.5 billion in revenues compared to the projected baseline, a reduction of more than 1%. Impact on Future Investments The impact of COVID-19 on airlines was much on the plan for future investments and asset building. These areas posed significant challenges for airline businesses and investors to monetize assets or repurpose them to create shareholder value. In other ways, competition from newer asset-light businesses also posed an additional challenge on asset building and profitability. How has Airline Industry Retorted to the Pandemic? Most businesses have reduced all new investments, freezing shares, maintenance, and partnership costs. These have been the extreme response expected in the war—COVID-19, which is even gimmer than war. But, despite all the impact of COVID-19 on airlines, airlines have responded with alacrity. The crisis made them stand by quickly developing new business processes and operations, research models. In a longer time, changes in the airline industry weren’t so significant. Airlines are also witnessing a radical shift in their development priorities and unique opportunities to conduct research. The desire to provide additional pressure on revenue management systems to predict demand more accurately has also been the core force of development. Let’s understand more under the following points: Technology Makeover In a progressively evolving digital-only landscape, the technology carries more value if used well. Investing in the right tools and technology can help monetize assets better and significantly improve operating efficiency and customer experience. Refocus on Cost-line Innovations in marketing strategies, technology can suggestively change the cost of providing services for both airlines and airports. It can help give more pressure on both affordability and profitability. This area of transformation can stimulate significant savings in operating costs and could become the norm for the best performance of marketing. Innovate COVID-19 has spawned the best inventions and innovations. The value of data and technology that you have access to today cannot be overstated. Yet, the aviation industry has shown the resilience to come back stronger and smarter. Therefore, there is a necessity for a thoughtful, analytical, and consistent approach to reforms to help the industry function at a newer and higher altitude and redefine its new normal. The changing geopolitical marketing scenario and impending operational shifts globally demand a swift and nimble approach. Advantageous changes in airline industrial policy in COVID-19 will be required to feat the opportunity, with accrete marketing strategic gains and create a better future. In a nutshell, airlines had to reinvent how they looked at bookings, employee management, and revenue management, as the previous curves were no longer relevant, and the training data used for machine learning algorithms were no longer valid. Now, airline businesses are exploring novel ways to shorten the old methods used in forecasting, pick up on trends more quickly, and incorporate demand adjustments made by manual revenue management users. Finally, the writing is evident on the wall—as airline stocks continue to falter (by 16 to 20%), the industry needs to go beyond conventional thinking and use technology to dig in for the long haul. Airline Marketing: Path to Recovery with 3 Important Tech-Strategies Inclusion of Advanced Analytics In the next five years, airline businesses will proceed to develop their ability to install advanced analytics. Although the industry has been using advanced data and analytics, there are expectations that marketing leaders will expand the entire value chain of analytics more progressively. Data-backed analytics will render insights to pinpoint geo-specific interventions for maximum ROI. While traditional sources of competitive advantage for airlines such as products, networks, technology will continue to gain importance, it is believed that increased usage of data science and advanced analytics will help the industry to augment these sources to deliver notable performance improvement. Rapid Adoption of Data Science The aviation industry is part of the change, too, in terms of technology development. Airline Technologies in Covid is radically varying the way businesses connect with their customers. The data required is allowing businesses to take informed steps towards operational efficiency. While embracing new technologies, changes in the airline industry are witnessing the addition of artificial intelligence (AI) to the maximum so that businesses can operate in the post-COVID-19 scenario. Control of Digital Solutions As airline market behavior during the Covid-19 crisis has incurred changes in the airline industry, the control of digital solutions has come to the rescue. The solutions are in need to shift resources and efficiently scale to maintain operations. Digital tools can help with a wide range of business efficiency, sales and revenue management, marketing, and network planning. Opportunities to Reimagine in Post COVID-19 Era Here are the significant ways in which it could be done. Operating Model Airlines today need a data-driven operating model with a mindset that pushes accountability across each touchpoint in the business journey. Marketing teams should be organized around journey stages keeping technological aspects on board. The operating model should be accompanied by KPIs that should be measured across the customer journey and regularly shared with every team member. Digital Transformation The airline industry could consider stepping up IT, digital, and automation investment now. The crucial strategies for digital transformation are driving data-driven platforms and personalization. Tracking business interaction at every touchpoint with the brands and their products enables better predictive analytics. This means integrating digital solutions with enterprise systems and making the data available at the point-of-sale for sales associates to view, interpret and recommend products accordingly will enhance the convenience of operations. In the case of point, airlines businesses can respond to the faster recovery of short-haul flights by investing in direct sales, owning the customer relationship. Also, relationships with IT and its providers could be re-considered and explore from a technologically perspective. Beyond this, other initiatives which involve efforts like using data in smarter ways to enhance decision making, requiring some investment to yield significant payoffs, are in the line of digital investments. Virtual Reality Gone are the days with COVID-19, when customers were physically involved in the airline business and running it successfully. Unfortunately, the panic of the pandemic is here to stay as a part of our life. So, companies will need to think out of the box. Several tools are available in the market today to avoid physical interactions. Brands have introduced their own ‘Virtual test and try’ tools for marketing and sales purposes. For instance, Guerlain invested in gamification and launched a mobile game called ‘WeChat’ to promote its sales deck. Similarly, to enhance the operational desk, Lancôme introduced ‘Virtual Mirror’ - an augmented reality virtual makeover app.12 ‘Modiface’- a Canadian AR and AI company, was purchased. Its product performs virtual try-on simulations and is enabled to support live video for all airline operations. So, the crisis and issues the airline industry facing in the Covid‑19 on revenue generation will still be intensely felt in 2021-2022, as it was earlier. But it is expected that the coming quarter of 2021 will show improvements compared to the previous. This means the industry, which was moving from a decline of 7% in the first quarter of 2021, will see a decline of 35.2% in the fourth quarter compared to the projected baseline. How to Plan a Marketing Strategy for your Airline Company? Being in the market already, you can understand where the roots of a marketing campaign come from. Nearly all the airline businesses arise their marketing activities from their vital target group or according to the demand to promote a new product. There is no solitary way to create a marketing campaign because it involves many company-specific details. Here, you will need to understand how you can stay ahead of your competitors in the marketing field to yield revenue. Here is a brief sum-up of some valuable points that can help you. Stick with your Customer Segment: Business or corporate travelers differ in their travel behavior and priorities. So, while you run a marketing campaign, it should highlight this factor as a prime concern. Focus on the Product you will Market: This point covers that you need to consider that all the product dimensions (digital, physical, service) to market should consider on parameters like how do you want it to market, what are your secondary aims, and how can you benefit from customer actions. Foster Interaction: So, try to keep as much interaction with your customers as possible. It does help to build loyalty, establish relations with your brand, and source valuable data about your customers. By doing this, you will be able to create a personalized experience for them in the future. Be loyal: As long as you are not an ultra-low-cost airline operator, you will perhaps have to reward the loyalty your frequent customers give you. Special offers, discounts, and loyalty programs make your brand a company to stick with forever. Keep an Eye on Competitors: As the airline market has high competition and competitors, your team creating a marketing strategy must include two key elements: your market position and your competitors. And the last, you must maintain a balance between competition and customer loyalty at any cost. Frequently Asked Questions What are the top three issues the airline industry is facing in the Covid‑19? Although the airline industry faced several challenges, the worse challenges were: Sluggishness in travel/travel bans Loss of revenue Data loss Which airlines have been most affected by coronavirus? The list of airlines worst affected by covid-19 goes as: China Southern Hainan Airlines Singapore airlines Japan airlines Korean Air & Asiana Middle Asia British Airways United Airlines What is the future of the aviation industry after covid-19? From the perspective of the COVID-19 scenario, the aviation industry needs to pick itself up and begin rebuilding. From hygiene and health standards to aircraft data management to monitor an aircraft’s components and onboard equipment can transform airline operations. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the top three issues the airline industry is facing in the Covid 19?", "acceptedAnswer": { "@type": "Answer", "text": "Although the airline industry faced several challenges, the worse challenges were: Sluggishness in travel/travel bans Loss of revenue Data loss" } },{ "@type": "Question", "name": "Which airlines have been most affected by coronavirus?", "acceptedAnswer": { "@type": "Answer", "text": "The list of airlines worst affected by covid-19 goes as: China Southern Hainan Airlines Singapore airlines Japan airlines Korean Air & Asiana Middle Asia British Airways United Airlines" } },{ "@type": "Question", "name": "What is the future of the aviation industry after covid-19?", "acceptedAnswer": { "@type": "Answer", "text": "From the perspective of the COVID-19 scenario, the aviation industry needs to pick itself up and begin rebuilding. From hygiene and health standards to aircraft data management to monitor an aircraft’s components and onboard equipment can transform airline operations." } }] }

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Commercial Aviation

8 Enlightening Tips to Make a Perfect Airline Marketing Plan

Article | October 19, 2021

What are the aviation marketing questions B2B audiences are asking in 2021? It is always beneficial to study the market scenario and your competitors when starting a new marketing plan. It provides you with a better vision and explores opportunities to become the best in the market and which marketing approach to take. Before you start planning your marketing in aviation, there are a few things you should sort out first. So, start your strategy by taking note of some important marketing questions! Important Questions to Create an Aviation Marketing Plan Are aviation businesses doing more or less marketing in 2022? What are the best-performing aviation marketing campaigns? What marketing strategies are unused in the aviation industry? What are the international aviation marketing trends? Which social media do aviation marketing professionals use for marketing? How do aviation professionals plan the finance for marketing? How do market leaders optimize their websites and build a brand image? Keeping these questions beside you, follow the tips to create a prolific aviation marketing plan. Tips at your Fingers Tip One: Things to do—Image Vs. Words Usage of images (visuals) has become influential to do marketing in aviation. While the industry has always focused on verbal content, both are equally important, but in different marketing ways. Let’s understand the following: SEO: Images can’t do well when doing optimization. But words are the main component in optimization in blogs, articles, whitepapers, webinars, and more. Social media: Images are becoming more perusable and are more understood by audiences. Whereas words are compelling to get more visitors to the website. Website content: In this, both usages of images and content are important to connect with the audience and market well. It’s crucial to watch the latest aviation industry trends to plan your marketing efforts. Referring to that, you can make the most of materials using images like: • Display & explain products • Create presentation showing numeric data • Create videos out of content • A sales presentation Remember, now prospects are emotionally persuaded to purchase products and services. This will lead you to grab more and better aviation business opportunities. You have to be quick and pick up to make the deal yours. Being interactive in your image creation is the better way to show your audience your ideology. Tip Two: Create One Idea at Once Any marketing plan should start from one idea at a time. To proceed with it, think and consider— “what is the one thing you want your audience, visitors, or potential targets to understand and get solutions for? It is necessary to analyze first because most marketing sales professionals remain muddled with the motive behind their marketing efforts. Therefore, it’s better to refrain from yourself and try to ideate one concept at a time. In other words, everything you create should support that ONE idea! Tip Three: Branding is key! Branding is visual. Visuals appeal to prospects in the aviation industry. Is your brand instantly recognizable to your prospects? If not, you need to pay more heed to it. Your brand is more than any other asset that communicates your story. A creative and reflective brand image is one of the impactful aviation industry trends most aviation professionals focus on. It’s vital because visuals have an appealing factor. In addition, the professionals in the aviation industry, engage and trust information displayed than told to them. So, create a visual brand image that tells a story. Another most important thing is to add testimonials to your brand. Yes! Video testimonials are much more potent because it comes from your prospects. Make a “wish list” of prospects you would like to get a testimonial from and add it to your website! Tip Four: Campaign it! With RIGHT message Before you head towards creating campaigns for marketing in aviation, remember that every campaign needs these three elements: • A great list • A great offer • And a great presentation If any of these elements lack the motive, you won’t be successful. An example of it is a general digital magazine advertisement. It has a numerous list of subscribers, beautiful design, conceptualization, but no specific offer or a call to action. The reader won’t take any interest in responding to that particular ad. Such campaigns face severe failure! But if your campaign has the base of these elements, you can expect a good ROI for your business. Tip Five: Social Media Secrets There is always some information hidden in the news or something that your community or industry talks about. So, it is good to keep a watch on such matters to generate good content. Social media is the most preferred platform to do such activities today. You probably don’t have time to get involved in every social media channel. So, it's better to involve in one channel than to be on multiple. So, watch the new, set up analytics for key topics important in the industry, and let inspiration spread in the form of information through your marketing materials like infographics, slides, images, and more. As Hootsuit studied on social media usage by marketing leaders, let’s have a quick look at which social media do aviation professionals use for marketing mostly. LinkedIn Rare: 0% Monthly: 31% Weekly: 25% Daily: 57% Facebook Monthly: 13% Weekly: 9% Daily: 20% Twitter Monthly: 17% Weekly: 14% Daily: 25% Instagram Monthly: 4% Weekly: 11% Daily: 3% YouTube Monthly: 21% Weekly: 14% Daily: 10% These indicate that your competitors mostly use LinkedIn and Facebook channels for marketing because aviation professionals are most likely to be using these channels frequently. If you produce interesting information, you can build a strong online audience. Tip Six: Bag the deal with 15 Second Sales Presentation Sales & sale—do it the right way! What do you say when a prospect asks you, “What do you do?” Here your 20-second sales presentation works in a roomful of sales-interested prospects! Sale is a process. If you have the proper steps to follow intelligently, you will have much better results. But remember, it should be contented and compelling to the right people, but non-pitchy. Follow these tips to deliver a fantastic presentation within seconds: • Reflect your USP (unique selling proposition) • Your company’s tagline • Keep it amazingly short • Avoid usage of over hyperbole— for example “We have most unbelievably wonderfully grand aviation products for you” • Be concise, professional, and elegant • Use non-technical language • Tell benefits than features • Use examples when necessary Deliver an approachable, responsive, and simple presentation that makes your prospect say, “Tell me more about that!” Apart from this, sales are also about passion. And if a prospect senses your passion for what you do, they become much comfortable with your offerings! So, do your homework. Prepare for it in advance. Know everything you can about the prospect; its company, services, mode of work, and more. Then have a faithful and specific objective in mind for each sales call. This will find your prospect’s best interest to discover more, take the conversation deeper, and thus, no one can stop you from getting the deal done. Tip Seven: Plan an Editorial Calendar An editorial calendar is crucial when it comes to marketing—branding, sales, and relationship building. Providing highly informational content to your prospects allows interacting. To simply put, your calendar is the best cover page. It will help to align the process of marketing items such as: • Planned campaigns • Webinars • Seasonal events • Launches • expenses Planned marketing will bring fascinating aviation business opportunities and will stimulate the aviation industry growth. Tip Eight: Be Financially Strong! This is a crucial part. Finance is what your top management wants to see. It is easy to come up with a huge, long, unproductive, and unrealistic marketing plan. However, planning a reasonable one that is capable of bringing success and probability together is truly an art. So, ensure to make an advanced one with a monthly income statement and include assumptions you make. Marketing in aviation is growing fast and is not expected to be sluggish anytime soon. With the rising aviation industry trends, it's easy to see opportunities beyond 2021. Therefore, all you need is an all-inclusive plan by following these tips. They will help you learn online aviation marketing solutions to increase traffic, ROI, brand image, and of course, raise conversation rates. After completing your marketing planning, read further to get familiar with using effective marketing strategies that will bring effective change to your business. Frequently Asked Questions What are some of the tips for creating an aviation marketing plan? Aviation marketing has nothing different from other marketing ways. It is just you need to pay attention to the range of audiences is in the aviation industry. However, here are some more tips: • Optimize your every content generation • Display your potential to the audience • Pay attention to ads • Leverage paid ads • Do email What is the importance of marketing in aviation? Aviation not only deals with passengers; it includes businesses to make money. For that, marketing plays a vital role in making people aware of product selling or providing services. It drives awareness of products, creates a brand image, builds trust among buyers, and provides valuable information to the audience in various forms using various channels. What is the difference between selling and marketing? Selling makes money directly from the prospects. While marketing is all about serving solutions and satisfying prospect needs. The method includes different stages—planning, analyzing, monitoring, execution, promotion, and distribution. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are some of the tips for creating an aviation marketing plan?", "acceptedAnswer": { "@type": "Answer", "text": "Aviation marketing has nothing different from other marketing ways. It is just you need to pay attention to the range of audiences is in the aviation industry. However, here are some more tips: Optimize your every content generation Display your potential to the audience Pay attention to ads Leverage paid ads Do email" } },{ "@type": "Question", "name": "What is the importance of marketing in aviation?", "acceptedAnswer": { "@type": "Answer", "text": "Aviation not only deals with passengers; it includes businesses to make money. For that, marketing plays a vital role in making people aware of product selling or providing services. It drives awareness of products, creates a brand image, builds trust among buyers, and provides valuable information to the audience in various forms using various channels." } },{ "@type": "Question", "name": "What is the difference between selling and marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Selling makes money directly from the prospects. While marketing is all about serving solutions and satisfying prospect needs. The method includes different stages—planning, analyzing, monitoring, execution, promotion, and distribution." } }] }

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Air Mauritius

Created in 1967, Air Mauritius helped in connecting Mauritius to the rest of the world by regularly opening new routes. With flights to and from Europe, Asia, Australia, and Africa, our company now serves 24 regional and international destinations.

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