Solar Impulse 2 Completes Historic Flight

Business Aviation

Article | January 28, 2022

Although airlines only contribute to 2% of global emissions today, research indicates that this number could rise if air travel continues to grow. As such, airlines need to adapt and find new ways to become more sustainable. Successful implementation of eco-conscious strategies will see carriers achieve higher profits and maintain the trust of customers. SimpliFlying has a long history of helping airlines craft the future of travel and we believe that addressing climate change is essential to rebuilding trust in the aviation industry.

Business Aviation

Article | December 28, 2021

Flying is changing, and so is the future of piloting. With technological advancements across the aviation industry, one can only anticipate what’s in store for the future of piloting. The battle between automation and learning skills that automation can easily take over is coming to a head. As airplane engineering matures, the aviation industry isn’t far from seeing a day when pilots who have undergone training on electric trainers require a license endorsement to fly a piston-powered aircraft. Goodbye, Manual Flying Airplanes are becoming downright easier to fly. Consider how most pilots today would never be able to fly the aircraft that their seniors trained in. According to experts, piloting skills will put more emphasis on the efficient use of airspace systems instead of directing and maneuvering the aircraft. Decoding Airplane Information Traditionally, a pilot’s primary task was to gather and decode the information he received through the aircraft’s systems. This information was then used to give the pilot an “air picture” which allowed him to get a sense of the air traffic, airspace, and weather. As aircraft technology improves, pilots will no longer need to know how to do this. Instead, the "air picture" will be shown on a screen in front of them. Final Word From augmented reality to 3D spatial audio cues, augmentation is happening to aircraft as well as the pilot’s ability to fly them. The evolution of aviation technology will only help transform the mechanics of airplanes, and pilots will no longer need to handle flight control. As augmented reality takes over, future cockpits might not even need to be at the front of the aircraft or have windows. That would be the true test of the future of piloting.

Aviation Technology

Article | July 26, 2022

The global airline industry is currently going through unprecedented financial damage. A few factors contributing are high operational costs, increased security costs, low customer satisfaction, low revenue, and frequent dynamic shifts in air travel. Hence, it’s a high time for airlines businesses to resolve their multitude of issues for its economy to recover. To leverage this goal, the industry should leverage its most high-volume asset—analytics. Analytics will help drive the airline industry's growth rate in the coming years. It’s because, Developing new data applications will bring a handful of digital marketing opportunities in the next five years. And these applications will bridge the gap in the industry. Welcome to the New Age of Analytics This topic of discussion is not new. But the new thing about analytics is that it is changing the airline industry data collection process. Analytics has become an essential part because the pandemic has forced countless non-digital airline businesses to shift to online operations. Advanced analytics with innovative data technologies is becoming popular due to its numerous applications. To name a few, it provides smart management abilities and a proper decision-making system. So, to get a hand over this, marketers should have a razor-sharp focus to upgrade their analytics. With advanced analytics, airlines can deliver the right information to the right audience at the right time. And when customers access the right information efficiently, they turn into prospective clients. In addition, by using analytics as part of online operations, airlines can survive without a dedicated offline presence. With the digital transformation happening in the aviation industry, it at a turning point. The situation now is an “adapt or die” one. This policy is generating opportunities for airlines that are making significant changes to their current old business model. However, such a transformation is only possible when analytical technologies are fully adapted. This way, marketers can easily capitalize on operating online by being agile and have adaptable tools. How can Marketers Adapt Analytics? As a marketer in the digital era, you need to organize data with the help of technology. By organizing data, you can easily collect data from channels such as social media, loyalty programs, and other online forums. Here are some to use Analytics to empower digital transformation: Power of Personalization Digital technologies offer marketing and sales opportunities in direct and indirect channels. For supplies and buyers, this means they can establish greater contact with consumers. It will result in a significant way to sell and buy more products. However, you can take customer interaction a step further by offering personalized offers and discounts with analytics. Investing in Loyal Customer Base The most important digital opportunity comes from loyalty programs. Offering it can provide marketers with substantial amounts of customer information. Additionally, there are three other focus areas where you can use analytics: Partnership with leading technology providers Enhancing content Cost maintenance Investing in these customer-centric areas using analytics will gradually deliver proven results. Empowering Strategies using Analytics The next step is to develop a comprehensive data platform strategy by including a data integration layer. By combining traditional and new data sources, this layer will make a flexible and more accessible data architecture to scale airline industry data. This will allow marketers to gain insights into their changing customer behavior. Hence, adding a data integration layer will also need considerable effort and investment to deploy a cloud platform, an analytic-data-warehouse layer, and a team that maintains the data platform. So, what are the Exact Ways Analytics is Going to Help Marketers? Cost reduction: The advanced airline industry analysis will help in making cost reductions. Whether it is from fuel consumption, deploying technology, or smart manufacturing, analytics can solve cost-related issues at once. For this, airline businesses must deploy AI systems with machine algorithms, which will help marketers to collect the exact data. Then they can easily analyze the estimations and can reduce them as per the requirements. Customer Satisfaction The addition to cost reduction, predictive analysis can help by keeping customers up-to-date in real-time. You can enhance Customer satisfaction by promoting offers based on their demand. Once you can have genuine insights and information about your customers and understand their behavior beforehand, you can approach them with the right message, solutions, and services by giving the right reason to invest. Most importantly, predictive analytics will help speed up the response rate to customers' queries and solve them in no time. Today the response speed matters because airline customers are constantly shifting their travel behaviors. As a result, they now seek customized approaches compared to the traditional approach. For example, Delta Airlines deployed advanced predictive analytics with AI. They optimized their operations through innovative customer services. Delta Airlines invested a whopping $600,000 for automation software installation. The investment was successful as they were able to access their data effortlessly and were able to connect with their customers by offering them multitude of offers. Performance Attributes Today, airline companies need prompt and accurate performance measurements to take critical, appropriate, and timely actions. Big data analytics can automate certain daily activities. The activities such as prospects' queries, website visitors, landing page hits, and more can be watched daily or weekly. With big data being so effective it will also help you understand the core ingredients for revenue generation. In the end, such advancement will stimulate airline industry data growth. Risk Protection This is of utmost importance for the airline industry's growth rate. You can develop various innovative models and strategies and avoid risks while implementing them using Advanced Data Analytics. The risks could be like a data breach, technical factors, organizational operations, customer data, and more. To counter back these risks, you should have proper strategic or annual safety objectives. Advanced analytics have higher levels of excellence that alleviate performance drifts. It will also help you to achieve and maintain through a proper monitoring and testing system. For example, British easyJet has diminished its operational challenges using AI. With the help of IT, it used data science to improve its pricing strategy, manage inventory, and lowered risk factors. As a result, the company observed an increase in profits of almost 20% in 2021. What’s Next for You with Analytics? Marketers should be astute and apprehensive about Analytics. Understanding the upcoming trends of analytics are vital. In addition, the current situation also demands a holistic approach that supports technology (digitalization). Having appropriate approaches will lead you to stand out in this competitive industry. Taking advantage of data for your existing or potential customers can help you to recognize more information about their activities. So that you can include more innovative techniques and can attract potential leads before they are gone. With technically sound data analytics you can experiment with different customer-centric strategies like: Building responsive landing pages that get fit in every screen Being more flexible with your prospects and enhancing interactions either through social media or a website. Creating platform-specific content to improve customer interaction. The strategies mentioned above will help you in collecting more data and curating on-demand content/information. By adopting these strategies, you can provide a data-backed open online platform in which you can easily connect with your customers. Once you have grabbed the technique for your digital marketing needs, tapping big data solutions will be a much better way than before. Therefore, it is crucial to keep legacy thinking aside and welcome innovation onboard. Frequently Asked Questions What is the importance of analytics in the airlines business? Analytics play a vital role in airline businesses. It helps in cost reductions, which could result in investing in better ways. Also, data helps to avoid breaches, provide safety measures, collect huge amounts of information, and enhances operational functionalities. Does analytics require proper strategies to function in an airline business? Yes! To implement analytics in your airline business, you need a strategic approach. Analytics provides statistical analysis. Using it, you can investigate and analyze business performance and give insights about improvement as well. What are the different types of analytics used in the aviation industry? 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Article | April 20, 2020

The coronavirus outbreak has put airline customer care teams on the front lines. Airlines that have adopted artificial intelligence are alleviating some of the stress that their customer care teams are under.