THE PASSENGER EXPERIENCE AND THE BOTTOM LINE

| November 15, 2018

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As non-aeronautical revenues rise ever higher up the airport agenda, understanding what motivates passengers to spend and how to further influence that behavior is becoming more and more essential to the commercially successful airport, writes Mignon Buckingham. But before an airport can fully appreciate how to drive the passenger to spend, it must develop a detailed understanding of those passengers and their experience at the airport. We’re certain that there-there is a huge potential to increase retail and food and beverage spend at an airport. The key is understanding the individual passenger and their needs.

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Spotlight

Space Individuals

Our goal is to promote the companies that share our view. Companies that understand how individual people are. Companies that are ready to meet the expectations of the ridiculously ambitious candidates, that seek for the bests, want to push the world forward. Companies that identify with Richard Branson’s words Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.

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