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THE PAST AND THE FUTURE IN NORTH KOREA AIRLINES

The summer of 2018 put everyone attention in the US and North Korea. We all know that the country of North Korea is the most mysterious one in the world and is the only one we do not know what we can expect from. It gives us many questions and opens our imagination. Therefore, some can be answered.

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Aerospace Industry Development Association of Tamil Nadu

This is the page dedicated to the growing ecosystem of Aerospace and Defence Sector in Tamil Nadu, the largest industrialised state of India with a huge manufacturing base - also known as Detroit of South Asia. AIDAT, a young association representing companies in the Aerospace and Defence Sector in Tamil Nadu with specific goals for growth and expansion

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Business Aviation

What Aircraft Are Best Suited For Arctic Flight?

Article | January 28, 2022

When operating aircraft above the Arctic Circle (66.5° N latitude) there are certain hazards to be aware of. We decided to take a look at what aircraft are best suited for Arctic flight.A huge problem with flying in the Arctic is not just icing, but the visual restrictions that are placed on pilots. During the spring and fall, whiteout or flat light can distort what a pilot sees. The horizon can suddenly disappear making objects appear as if they are floating in the air. This can make things like mountain ranges extremely difficult to judge.

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Aviation Technology

Three Aviation Content Marketing Successful Stories

Article | July 26, 2022

Let’s be honest! Customers support advertising. But they seek out information. In a marketing world where advertising reigns, aviation customers want well-researched, proficiently crafted informative content that tells stories, explains products, and helps them make smart decisions. Content: Builds Credibility and Influence with Information When you make a decision, you seek out the most credible sources of information available on the internet or off the net. However, for many aviation consumers, content types like publications, blogs, whitepapers, and other high-quality are the most preferred to read. A consistent flow of information maintains the credibility of your publication and communication with your clients, customers, or stakeholders. This can only be possible when you have a good content marketing strategy. Good content marketing, as marketers say, is an all-hands-on-deck affair. Strategizing, content production, analysis, audits, and reviews play a vital role in creating great content marketing ideas. In addition, you need to coordinate with different departments to meticulously create a plan of action that hits the right audience at the right time with an accurate message. But remember, even if you plan it in the right way, things can go wrong. And you might feel that nothing more can be done, even having perfect airline marketing strategies. So, in such a moment of disparity, for your aviation marketing, it’s helpful to revisit some of the most amazing content marketing strategies successful stories out on the internet to get inspired and give a new perspective to your next content marketing ideas. Content Marketing: Stories Let us have a look at the excellent content marketing success stories. The following examples showcase the suitable approaches you can have for your next content marketing campaigns. So, take a look and learn to craft a better strategy. JetBlue’s Campaign Towards Passenger Concerns The airline industry has had its share of ups and downs in executing airline marketing strategies and airline advertisement plans since the pandemic outbreak in 2020. Under such conditions, low-cost airline JetBlue showcased its brand stand above all these struggles. Their content marketing strategy that creates compelling, engaging, and informative content consistently helped convey the brand message to the audience and build brand image. The Strategy JetBlue’s content marketing ideas focus on humanizes its approaches. For example, the company launched a campaign that awarded passengers with rewards points. The airline’s digital marketing strategy, at every level, has a unique way of providing information to its audience and offering solutions. This way, it offered the clients more reasons to engage with its brand. The brand used blogs and media coverage to engage with its clients. Here are the following content strategies it used: Timely published airline articles attracted instant attention of visitors to the website. The information provided in the article was about the usage of technology and successful collaborations to ease the operations. Filled the website with timeless articles that served information to overcome the pandemic challenges and provide value in real-time. Always tried to go with the trends, latest news, and updates. As updates were in time, it maximized clicks and engagements. The Outcome Content published and strategies implemented successfully enabled JetBlue to acknowledge their audiences’ concerns. The information provided solved the persistent problems of the audience. This approach resulted in a significant hike in the percentage of website visitors, which eventually grew traffic. Copa Airlines’ DotDigital Copa Airlines, like other airlines, also wanted to streamline the operational processes allied with content marketing campaigns, emails to target the most of audiences, and stabilizing its market position. It was all because the manual process took up a long time and contributed to accuracy errors. As part of its recovery plan, it also wanted to become more agile in its email and content marketing by synchronizing the gap between website visits and email triggers to focus actively on capitalizing on the demand. The Strategy Copa Airlines’ partnering with dotdigital, a marketing and engagement platform, successfully implemented the campaigns. It focused only on active audiences and accurately understand the purpose. By employing powerful content creatives to create and automate email copies with variations, it was able to restructure the process and added personalization that subjected audiences’ demands and preferences. The Outcome Copa enhanced its brand visibility, which boosted conversions by 2%. This result led to a 14% hike in revenue, thus improved its ROI. With the addition of automation and personalization, Copa also experienced an 11% drop in unsubscribe numbers. This pointed towards the increased engagement of audiences with the new content marketing strategy. AirAsia’s Media Business Expansion AirAsia’s topmost concern towards its business expansion was content marketing, media, data, and adtech. The brand wants these functionalities to perform on the top in revenue growth and lift its performance in 2021 & beyond. To grow its business, it focuses more on engagement and providing value to its audience. It seeks to build a more substantial base of audiences than before. Since early 2020, the brand accelerated its digital business by demonstrating product offerings through blogs, video, and chats. The content information provided through the content marketing strategy was more authentic, relevant, and delivered significant value to customers. The Strategy The brand runs campaigns using self-service adtech and content platforms. The company has a deal with Universal Music Group (UMG), through which it created RedCarpet that focuses on smart campaigns with the help of content creation capabilities. The Outcome The critical part of the RedCarpet initiative is it created multiple partnerships signed for the upcoming quarter of 2021. It also introduced flexibility in tech offerings to the customer through various content generation on its website and social media channels. But, most importantly, the brand took a step ahead to enhance content services as a publisher. This is a new investment straightaway to become the pandemic warrior in the airline industry. The brand envisions surged engagement among customers and potential audiences once travel restrictions are lifted. Thus, AirAsia’s database will have more users in the coming years. Frequently Asked Questions Why is the need to educate audiences in the airline industry becoming necessary? Today consumers are becoming smart. They are saturated with businesses offering the same repeated product or service. So, being educated help them to make informed decisions. And creates loyalty towards the brand along with a long-term relationship. How can content marketing help to address target audiences in the airline industry? Content marketing can help in addressing the queries of the client at various levels of the process. This strengthens a positive outlook towards the brand and probably motivates them to become part of the brand. How to use content marketing to increase brand image in the airline industry? Follow these steps to increase your brand image using content marketing: Create a brand that tells a story about offerings to the audience Research on the unexplored side of your industry which is still untouched and thus attract eyeballs to drive your brand Think of expanding content created out of your research Create evergreen content pieces Create a live website and include the easiest ways for visitors to approach { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why is the need to educate audiences in the airline industry becoming necessary?", "acceptedAnswer": { "@type": "Answer", "text": "Today consumers are becoming smart. They are saturated with businesses offering the same repeated product or service. So, being educated help them to make informed decisions. And creates loyalty towards the brand along with a long-term relationship." } },{ "@type": "Question", "name": "How can content marketing help to address target audiences in the airline industry?", "acceptedAnswer": { "@type": "Answer", "text": "Content marketing can help in addressing the queries of the client at various levels of the process. This strengthens a positive outlook towards the brand and probably motivates them to become part of the brand." } },{ "@type": "Question", "name": "How to use content marketing to increase brand image in the airline industry?", "acceptedAnswer": { "@type": "Answer", "text": "Follow these steps to increase your brand image using content marketing: Create a brand that tells a story about offerings to the audience Research on the unexplored side of your industry which is still untouched and thus attract eyeballs to drive your brand Think of expanding content created out of your research Create evergreen content pieces Create a live website and include the easiest ways for visitors to approach" } }] }

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Air Transport

Aviation Branding Mistakes that Cost Huge to Businesses Every day and How to Avoid them

Article | July 26, 2022

Failure is beneficial for many reasons. But important is to manage and survive the onslaught of errors. With respect to bold attempts like adopting a new strategy, making judgments about the market, bad publicity, launching new products or services, and more like these often make airline marketers discourage due to a little or huge foul. The list also includes branding. Airline branding mistakes are often seen when businesses try either to aim to re-position in the market or create awareness among customers. If you are making branding mistakes, then remember that a combination of poor communication and ineffective brand planning causes one of the worst branding disasters! Aviation Branding Mistakes of All-Time Branding any airline company is challenging. When bad decisions about branding strategies happen, it costs huge to businesses. And most of the aviation businesses do it habitually. On this note, mistakes could happen in various ways. But some aviation branding mistakes shouldn’t be ignored at all. Mistakes can hurt your business hard. So, let’s highlight the common mistakes that can happen while branding for aviation and how you should avoid them. Implementation of Rigid Strategies Implementation of rigid branding strategies for aviation results in economic slumps Airlines need flexible marketing strategies to control the cost of labor and acquisition in order to balance the brand image. -Lauda, Marketing-In-Chief, Southwest Airlines While any significant shift in airline business strategy, like the pandemic forced, usually takes two to three years to implement. Therefore, you should design branding strategies that could afford the room for adjustments. In addition, those strategies will revive your older market position. Failing to do so could lead your airline company’s image to suffer a massive loss. So, what can you do ahead? Implement unique branding strategies for aviation to strengthen the value of your company. For this, you need to work and pay attention constantly to existing and potential customers you deal with. By understanding their perspective, marketers will be able to bring uniqueness to strategies. Following this process will ease you to adjust and cope up with the current economic condition. Overlooking SEO The entire aviation industry is going digitalized, especially after the pandemic fall. SEO is one of the most significant areas of digital marketing. So, if you do not master SEO, you are lagging behind competitors in branding for aviation. Your target audience/existing audience should never find difficulty in discovering your brand. This is the only rule of conducting tested SEO practices. It is because overlooking SEO means your customers are gone. So, here’s what to do instead. Try to find out what keywords are becoming relevant every day. Keep a watch at what keywords your competitors include to rank their brand name. Check relevant keywords for your brand message. Also, make sure about the trending keywords and how they are being searched. After you have mastered this metric, create branding strategies that are fit for your company. A Disconnect with Audience Failing to connect with an audience is the most significant mistake. Conducting inappropriate research on target audiences makes it hard to know how to connect with them. To understand it, you will have to think creatively and strategically simultaneously. For that, your team should create the best marketing design materials to attract a wide net of customers. What can you do more? While you connect with customers, an innovative perspective on your upcoming plans should be out of the box. Thinking in this way will help to reveal the gaps, problems, and undiscovered opportunities to make your brand better. Also, you will get deep insights about customers by directly reaching out through social media. You can use forums, email campaigns, loyalty programs, and other ways to connect. If you overcome this mistake, you will be able to connect with your potential customers. To have your criteria is essential. And then, you would be surprised to know how enthused some customers will be about a glimpse into the potential future of a product or service they will gain from your company. Becoming too Generic Coming across too generic ideas of branding for aviation will give a bad impression on your airline company. So, what constitutes this aviation branding mistake? Let’s know here • Depending on stock imagery • Forgetting on your core branding elements—for example, using a generic logo • Having a similar brand name as competitors’ • Offering a similar product/service similar as competitors’ • Usage of non-specific/non-industrial terms in marketing materials These points mean that the more generic your brand will showcase, the less unique you appear to the audience. A generic brand reflects being unprofessional, slapdash, or uninteresting. It’s clear—who would want to buy products or services from. What should you do instead? If you can offer a better or different picture of your airline brand, do it, even if you have to raise your budget. Connect a great designer and take full advantage of their experience. Your designer can help with much more than the standards of the branding work. Do some market research for brand promotion/positioning strategies to understand deeper. By doing so, you can leverage the complete value expertise and implement it in your branding techniques. Branding is One-time Action The action of branding in one time only is an old-school industry policy of aviation. Today is the era of digitalization, where still many existing aviation companies are practicing this approach. If your company falls in this category, then hold on and restrict it now. This is the time when your airline company needs a tangible branding suite, humanization approach. It should also include the defined message, value, logo, and other elements. However, the work doesn’t stop with these elements. The fact is, branding is an endless process. So, what do you need to do? You need to work diligently by keeping a very sharp razor focus on every effort associated with the branding process. So that you can continue to carve your company’s position in the market and stand out. Also, this will help your company stand out in customers’ minds. And hence, this will automatically strengthen your brand. Putting Branding Responsibilities on One Department Branding efforts are not only reserved for the marketing department. Instead, it should involve efforts along across departmental actions as well. There could be multi-departmental knowledge that could save you from poor branding. Might your marketing team’s efforts like the design or PR do not necessarily work perfectly. It's also possible that they ideate a similar design repeatedly. And you may be unknowingly making significant aviation branding mistakes. Those mistakes must have damaged the credibility of the strategies and the motive. A lot of companies work for branding only with the marketing team. That is why they lack in many other parts of branding. If you have a similar working process in your company, you need to think again! So, how to go ahead? To create an effective aviation branding, involve the sales, customer service, IT, networking, data analyst department on board. By collaborating with them, you can initiate many efforts to create purposeful solutions for audiences. Even the representatives of each department can involve and create target-proof branding strategies for aviation. Devaluing the importance of social media Devaluing the power of social media has been one of the most common and costly aviation branding mistakes businesses are making. From being active on it to acting on the audience’s activities has a lot of differences in-between. Many companies listen, but they don’t hear. The problem is they don’t show to their audiences. And thus, results in disconnection among audiences. So, what can you do instead? In the current time, the travel market is now more fragmented with the continuous shifting behavior of travelers. In this case, social media’s role is becoming significant. It’s one platform where you can obtain feedback by creating polls, communicating, and engaging with marketing tricks. It's a free and paid platform. You have every reason to take advantage of it to showcase your company and brand message to a wide net of audiences. Doing it regularly—keeping your content relevant and updated- will make your brand image evergreen. Save your Airline Company with Branding Bloopers Now you must have gained some insights on how to avoid branding mistakes. So, it's time to bid farewell to branding mistakes. Remember that consumers, context, and quality design should be at the forefront of your mind when you begin with branding planning. It’s crucial to hone on the right branding strategy because it’s an important way to position your aviation company in the market. The airline business is the biggest team sport in the world. When you are all consumed with fighting among yourselves, your opponents can run over you every day. – By Gordon Bethune Former CEO of Continental Airlines Frequently Asked Questions What are the other airline branding mistakes businesses usually make? Mistakes happen every day in airline businesses. But some common mistakes can cost a huge to a business. Here are some more airline mistakes: • Aviation businesses tend to implement competitors’ tactics that become entirely different from their original business structure or current and future plans of action. • Businesses do not think of investing in an aviation advertising agency. • Usually forgets the purpose behind the brand creation. • Create fake brand values What should airline businesses avoid in brand planning? While creating a brand, the airline businesses should avoid the following things: • Underestimating your customers • Untracking your marketing efforts • Unwilling to invest • Broad targeting • Lack of USP • Lack of research What do airline customers want from airline businesses? Airline customers are broad. They look for a wide array of services and products. So, your customer will always want some basic yet valuable things like committed customer service and satisfaction, easy approachability, content to understand solutions, and easy ways to invest. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the other airline branding mistakes businesses usually make?", "acceptedAnswer": { "@type": "Answer", "text": "Mistakes happen every day in airline businesses. But some common mistakes can cost a huge to a business. Here are some more airline mistakes: Aviation businesses tend to implement competitors’ tactics that become entirely different from their original business structure or current and future plans of action. Businesses do not think of investing in an aviation advertising agency. Usually forgets the purpose behind the brand creation. Create fake brand values" } },{ "@type": "Question", "name": "What should airline businesses avoid in brand planning?", "acceptedAnswer": { "@type": "Answer", "text": "While creating a brand, the airline businesses should avoid the following things: Underestimating your customers Untracking your marketing efforts Unwilling to invest Broad targeting Lack of USP Lack of research" } },{ "@type": "Question", "name": "What do airline customers want from airline businesses?", "acceptedAnswer": { "@type": "Answer", "text": "Airline customers are broad. They look for a wide array of services and products. So, your customer will always want some basic yet valuable things like committed customer service and satisfaction, easy approachability, content to understand solutions, and easy ways to invest." } }] }

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Aviation Technology

New Podcast Explores GE Aviation Technologies for a Decarbonized Future of Flight

Article | June 2, 2022

This week, the GE Gas Power team launched season five of Cutting Carbon, their award-winning podcast that focuses on climate change, the basics of what decarbonization is and the technologies behind it. In season five, the team is focused on decarbonization closer to home and invited Arjan Hegeman, GE Aviation’s general manger for advanced technologies, to talk about the future of flight. Learn more about the role of GE Aviation’s technologies available today and in development for tomorrow to make aircraft engines more fuel efficient and reduce carbon emissions. Open fan, hybrid electric and hydrogen combustion are all discussed by Hegeman and the hosts. Over two episodes, Hegeman also explains the importance of Sustainable Aviation Fuel (SAF), along with the new engine technologies, to help the aviation industry reach its goal of net-zero carbon emissions by 2050. The Future of Flight is a two-part episode, and can be found as Episode 27 and Episode 28 under Cutting Carbon. You can listen to the podcast here or on your favorite streaming platform! The aviation industry is at an inflection point for new technology introduction and acceleration of technology development, Hegeman says. GE Aviation is currently developing its next-generation suite of engine technologies, including open fan engine architecture, hybrid-electric propulsion, and advanced thermal management concepts. GE Aviation is also supporting industry initiatives to approve and adopt 100% SAF and is partnering on a new flight demonstration program to test zero-carbon hydrogen fuel combustion. GE’s ambition is to be a net zero company by 2050, including the Scope 3 emissions from the use of sold products. GE is also committed to being carbon neutral by 2030 in its own facilities and operations, including Scope 1 and Scope 2 emissions.

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Business Aviation

Travel Testing May Be Ending, But Airline Health Safety Measures Are Here To Stay

Article | January 28, 2022

When operating aircraft above the Arctic Circle (66.5° N latitude) there are certain hazards to be aware of. We decided to take a look at what aircraft are best suited for Arctic flight.A huge problem with flying in the Arctic is not just icing, but the visual restrictions that are placed on pilots. During the spring and fall, whiteout or flat light can distort what a pilot sees. The horizon can suddenly disappear making objects appear as if they are floating in the air. This can make things like mountain ranges extremely difficult to judge.

Read More
Aviation Technology

AI in Aviation: What’s the Word?

Article | July 26, 2022

Let’s be honest! Customers support advertising. But they seek out information. In a marketing world where advertising reigns, aviation customers want well-researched, proficiently crafted informative content that tells stories, explains products, and helps them make smart decisions. Content: Builds Credibility and Influence with Information When you make a decision, you seek out the most credible sources of information available on the internet or off the net. However, for many aviation consumers, content types like publications, blogs, whitepapers, and other high-quality are the most preferred to read. A consistent flow of information maintains the credibility of your publication and communication with your clients, customers, or stakeholders. This can only be possible when you have a good content marketing strategy. Good content marketing, as marketers say, is an all-hands-on-deck affair. Strategizing, content production, analysis, audits, and reviews play a vital role in creating great content marketing ideas. In addition, you need to coordinate with different departments to meticulously create a plan of action that hits the right audience at the right time with an accurate message. But remember, even if you plan it in the right way, things can go wrong. And you might feel that nothing more can be done, even having perfect airline marketing strategies. So, in such a moment of disparity, for your aviation marketing, it’s helpful to revisit some of the most amazing content marketing strategies successful stories out on the internet to get inspired and give a new perspective to your next content marketing ideas. Content Marketing: Stories Let us have a look at the excellent content marketing success stories. The following examples showcase the suitable approaches you can have for your next content marketing campaigns. So, take a look and learn to craft a better strategy. JetBlue’s Campaign Towards Passenger Concerns The airline industry has had its share of ups and downs in executing airline marketing strategies and airline advertisement plans since the pandemic outbreak in 2020. Under such conditions, low-cost airline JetBlue showcased its brand stand above all these struggles. Their content marketing strategy that creates compelling, engaging, and informative content consistently helped convey the brand message to the audience and build brand image. The Strategy JetBlue’s content marketing ideas focus on humanizes its approaches. For example, the company launched a campaign that awarded passengers with rewards points. The airline’s digital marketing strategy, at every level, has a unique way of providing information to its audience and offering solutions. This way, it offered the clients more reasons to engage with its brand. The brand used blogs and media coverage to engage with its clients. Here are the following content strategies it used: Timely published airline articles attracted instant attention of visitors to the website. The information provided in the article was about the usage of technology and successful collaborations to ease the operations. Filled the website with timeless articles that served information to overcome the pandemic challenges and provide value in real-time. Always tried to go with the trends, latest news, and updates. As updates were in time, it maximized clicks and engagements. The Outcome Content published and strategies implemented successfully enabled JetBlue to acknowledge their audiences’ concerns. The information provided solved the persistent problems of the audience. This approach resulted in a significant hike in the percentage of website visitors, which eventually grew traffic. Copa Airlines’ DotDigital Copa Airlines, like other airlines, also wanted to streamline the operational processes allied with content marketing campaigns, emails to target the most of audiences, and stabilizing its market position. It was all because the manual process took up a long time and contributed to accuracy errors. As part of its recovery plan, it also wanted to become more agile in its email and content marketing by synchronizing the gap between website visits and email triggers to focus actively on capitalizing on the demand. The Strategy Copa Airlines’ partnering with dotdigital, a marketing and engagement platform, successfully implemented the campaigns. It focused only on active audiences and accurately understand the purpose. By employing powerful content creatives to create and automate email copies with variations, it was able to restructure the process and added personalization that subjected audiences’ demands and preferences. The Outcome Copa enhanced its brand visibility, which boosted conversions by 2%. This result led to a 14% hike in revenue, thus improved its ROI. With the addition of automation and personalization, Copa also experienced an 11% drop in unsubscribe numbers. This pointed towards the increased engagement of audiences with the new content marketing strategy. AirAsia’s Media Business Expansion AirAsia’s topmost concern towards its business expansion was content marketing, media, data, and adtech. The brand wants these functionalities to perform on the top in revenue growth and lift its performance in 2021 & beyond. To grow its business, it focuses more on engagement and providing value to its audience. It seeks to build a more substantial base of audiences than before. Since early 2020, the brand accelerated its digital business by demonstrating product offerings through blogs, video, and chats. The content information provided through the content marketing strategy was more authentic, relevant, and delivered significant value to customers. The Strategy The brand runs campaigns using self-service adtech and content platforms. The company has a deal with Universal Music Group (UMG), through which it created RedCarpet that focuses on smart campaigns with the help of content creation capabilities. The Outcome The critical part of the RedCarpet initiative is it created multiple partnerships signed for the upcoming quarter of 2021. It also introduced flexibility in tech offerings to the customer through various content generation on its website and social media channels. But, most importantly, the brand took a step ahead to enhance content services as a publisher. This is a new investment straightaway to become the pandemic warrior in the airline industry. The brand envisions surged engagement among customers and potential audiences once travel restrictions are lifted. Thus, AirAsia’s database will have more users in the coming years. Frequently Asked Questions Why is the need to educate audiences in the airline industry becoming necessary? Today consumers are becoming smart. They are saturated with businesses offering the same repeated product or service. So, being educated help them to make informed decisions. And creates loyalty towards the brand along with a long-term relationship. How can content marketing help to address target audiences in the airline industry? Content marketing can help in addressing the queries of the client at various levels of the process. This strengthens a positive outlook towards the brand and probably motivates them to become part of the brand. How to use content marketing to increase brand image in the airline industry? Follow these steps to increase your brand image using content marketing: Create a brand that tells a story about offerings to the audience Research on the unexplored side of your industry which is still untouched and thus attract eyeballs to drive your brand Think of expanding content created out of your research Create evergreen content pieces Create a live website and include the easiest ways for visitors to approach { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why is the need to educate audiences in the airline industry becoming necessary?", "acceptedAnswer": { "@type": "Answer", "text": "Today consumers are becoming smart. They are saturated with businesses offering the same repeated product or service. So, being educated help them to make informed decisions. And creates loyalty towards the brand along with a long-term relationship." } },{ "@type": "Question", "name": "How can content marketing help to address target audiences in the airline industry?", "acceptedAnswer": { "@type": "Answer", "text": "Content marketing can help in addressing the queries of the client at various levels of the process. This strengthens a positive outlook towards the brand and probably motivates them to become part of the brand." } },{ "@type": "Question", "name": "How to use content marketing to increase brand image in the airline industry?", "acceptedAnswer": { "@type": "Answer", "text": "Follow these steps to increase your brand image using content marketing: Create a brand that tells a story about offerings to the audience Research on the unexplored side of your industry which is still untouched and thus attract eyeballs to drive your brand Think of expanding content created out of your research Create evergreen content pieces Create a live website and include the easiest ways for visitors to approach" } }] }

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Air Transport

A Carbon-Neutral Fuel for the Aviation Industry?

Article | July 26, 2022

Failure is beneficial for many reasons. But important is to manage and survive the onslaught of errors. With respect to bold attempts like adopting a new strategy, making judgments about the market, bad publicity, launching new products or services, and more like these often make airline marketers discourage due to a little or huge foul. The list also includes branding. Airline branding mistakes are often seen when businesses try either to aim to re-position in the market or create awareness among customers. If you are making branding mistakes, then remember that a combination of poor communication and ineffective brand planning causes one of the worst branding disasters! Aviation Branding Mistakes of All-Time Branding any airline company is challenging. When bad decisions about branding strategies happen, it costs huge to businesses. And most of the aviation businesses do it habitually. On this note, mistakes could happen in various ways. But some aviation branding mistakes shouldn’t be ignored at all. Mistakes can hurt your business hard. So, let’s highlight the common mistakes that can happen while branding for aviation and how you should avoid them. Implementation of Rigid Strategies Implementation of rigid branding strategies for aviation results in economic slumps Airlines need flexible marketing strategies to control the cost of labor and acquisition in order to balance the brand image. -Lauda, Marketing-In-Chief, Southwest Airlines While any significant shift in airline business strategy, like the pandemic forced, usually takes two to three years to implement. Therefore, you should design branding strategies that could afford the room for adjustments. In addition, those strategies will revive your older market position. Failing to do so could lead your airline company’s image to suffer a massive loss. So, what can you do ahead? Implement unique branding strategies for aviation to strengthen the value of your company. For this, you need to work and pay attention constantly to existing and potential customers you deal with. By understanding their perspective, marketers will be able to bring uniqueness to strategies. Following this process will ease you to adjust and cope up with the current economic condition. Overlooking SEO The entire aviation industry is going digitalized, especially after the pandemic fall. SEO is one of the most significant areas of digital marketing. So, if you do not master SEO, you are lagging behind competitors in branding for aviation. Your target audience/existing audience should never find difficulty in discovering your brand. This is the only rule of conducting tested SEO practices. It is because overlooking SEO means your customers are gone. So, here’s what to do instead. Try to find out what keywords are becoming relevant every day. Keep a watch at what keywords your competitors include to rank their brand name. Check relevant keywords for your brand message. Also, make sure about the trending keywords and how they are being searched. After you have mastered this metric, create branding strategies that are fit for your company. A Disconnect with Audience Failing to connect with an audience is the most significant mistake. Conducting inappropriate research on target audiences makes it hard to know how to connect with them. To understand it, you will have to think creatively and strategically simultaneously. For that, your team should create the best marketing design materials to attract a wide net of customers. What can you do more? While you connect with customers, an innovative perspective on your upcoming plans should be out of the box. Thinking in this way will help to reveal the gaps, problems, and undiscovered opportunities to make your brand better. Also, you will get deep insights about customers by directly reaching out through social media. You can use forums, email campaigns, loyalty programs, and other ways to connect. If you overcome this mistake, you will be able to connect with your potential customers. To have your criteria is essential. And then, you would be surprised to know how enthused some customers will be about a glimpse into the potential future of a product or service they will gain from your company. Becoming too Generic Coming across too generic ideas of branding for aviation will give a bad impression on your airline company. So, what constitutes this aviation branding mistake? Let’s know here • Depending on stock imagery • Forgetting on your core branding elements—for example, using a generic logo • Having a similar brand name as competitors’ • Offering a similar product/service similar as competitors’ • Usage of non-specific/non-industrial terms in marketing materials These points mean that the more generic your brand will showcase, the less unique you appear to the audience. A generic brand reflects being unprofessional, slapdash, or uninteresting. It’s clear—who would want to buy products or services from. What should you do instead? If you can offer a better or different picture of your airline brand, do it, even if you have to raise your budget. Connect a great designer and take full advantage of their experience. Your designer can help with much more than the standards of the branding work. Do some market research for brand promotion/positioning strategies to understand deeper. By doing so, you can leverage the complete value expertise and implement it in your branding techniques. Branding is One-time Action The action of branding in one time only is an old-school industry policy of aviation. Today is the era of digitalization, where still many existing aviation companies are practicing this approach. If your company falls in this category, then hold on and restrict it now. This is the time when your airline company needs a tangible branding suite, humanization approach. It should also include the defined message, value, logo, and other elements. However, the work doesn’t stop with these elements. The fact is, branding is an endless process. So, what do you need to do? You need to work diligently by keeping a very sharp razor focus on every effort associated with the branding process. So that you can continue to carve your company’s position in the market and stand out. Also, this will help your company stand out in customers’ minds. And hence, this will automatically strengthen your brand. Putting Branding Responsibilities on One Department Branding efforts are not only reserved for the marketing department. Instead, it should involve efforts along across departmental actions as well. There could be multi-departmental knowledge that could save you from poor branding. Might your marketing team’s efforts like the design or PR do not necessarily work perfectly. It's also possible that they ideate a similar design repeatedly. And you may be unknowingly making significant aviation branding mistakes. Those mistakes must have damaged the credibility of the strategies and the motive. A lot of companies work for branding only with the marketing team. That is why they lack in many other parts of branding. If you have a similar working process in your company, you need to think again! So, how to go ahead? To create an effective aviation branding, involve the sales, customer service, IT, networking, data analyst department on board. By collaborating with them, you can initiate many efforts to create purposeful solutions for audiences. Even the representatives of each department can involve and create target-proof branding strategies for aviation. Devaluing the importance of social media Devaluing the power of social media has been one of the most common and costly aviation branding mistakes businesses are making. From being active on it to acting on the audience’s activities has a lot of differences in-between. Many companies listen, but they don’t hear. The problem is they don’t show to their audiences. And thus, results in disconnection among audiences. So, what can you do instead? In the current time, the travel market is now more fragmented with the continuous shifting behavior of travelers. In this case, social media’s role is becoming significant. It’s one platform where you can obtain feedback by creating polls, communicating, and engaging with marketing tricks. It's a free and paid platform. You have every reason to take advantage of it to showcase your company and brand message to a wide net of audiences. Doing it regularly—keeping your content relevant and updated- will make your brand image evergreen. Save your Airline Company with Branding Bloopers Now you must have gained some insights on how to avoid branding mistakes. So, it's time to bid farewell to branding mistakes. Remember that consumers, context, and quality design should be at the forefront of your mind when you begin with branding planning. It’s crucial to hone on the right branding strategy because it’s an important way to position your aviation company in the market. The airline business is the biggest team sport in the world. When you are all consumed with fighting among yourselves, your opponents can run over you every day. – By Gordon Bethune Former CEO of Continental Airlines Frequently Asked Questions What are the other airline branding mistakes businesses usually make? Mistakes happen every day in airline businesses. But some common mistakes can cost a huge to a business. Here are some more airline mistakes: • Aviation businesses tend to implement competitors’ tactics that become entirely different from their original business structure or current and future plans of action. • Businesses do not think of investing in an aviation advertising agency. • Usually forgets the purpose behind the brand creation. • Create fake brand values What should airline businesses avoid in brand planning? While creating a brand, the airline businesses should avoid the following things: • Underestimating your customers • Untracking your marketing efforts • Unwilling to invest • Broad targeting • Lack of USP • Lack of research What do airline customers want from airline businesses? Airline customers are broad. They look for a wide array of services and products. So, your customer will always want some basic yet valuable things like committed customer service and satisfaction, easy approachability, content to understand solutions, and easy ways to invest. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the other airline branding mistakes businesses usually make?", "acceptedAnswer": { "@type": "Answer", "text": "Mistakes happen every day in airline businesses. But some common mistakes can cost a huge to a business. Here are some more airline mistakes: Aviation businesses tend to implement competitors’ tactics that become entirely different from their original business structure or current and future plans of action. Businesses do not think of investing in an aviation advertising agency. Usually forgets the purpose behind the brand creation. Create fake brand values" } },{ "@type": "Question", "name": "What should airline businesses avoid in brand planning?", "acceptedAnswer": { "@type": "Answer", "text": "While creating a brand, the airline businesses should avoid the following things: Underestimating your customers Untracking your marketing efforts Unwilling to invest Broad targeting Lack of USP Lack of research" } },{ "@type": "Question", "name": "What do airline customers want from airline businesses?", "acceptedAnswer": { "@type": "Answer", "text": "Airline customers are broad. They look for a wide array of services and products. So, your customer will always want some basic yet valuable things like committed customer service and satisfaction, easy approachability, content to understand solutions, and easy ways to invest." } }] }

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Aviation Technology

New Podcast Explores GE Aviation Technologies for a Decarbonized Future of Flight

Article | June 2, 2022

This week, the GE Gas Power team launched season five of Cutting Carbon, their award-winning podcast that focuses on climate change, the basics of what decarbonization is and the technologies behind it. In season five, the team is focused on decarbonization closer to home and invited Arjan Hegeman, GE Aviation’s general manger for advanced technologies, to talk about the future of flight. Learn more about the role of GE Aviation’s technologies available today and in development for tomorrow to make aircraft engines more fuel efficient and reduce carbon emissions. Open fan, hybrid electric and hydrogen combustion are all discussed by Hegeman and the hosts. Over two episodes, Hegeman also explains the importance of Sustainable Aviation Fuel (SAF), along with the new engine technologies, to help the aviation industry reach its goal of net-zero carbon emissions by 2050. The Future of Flight is a two-part episode, and can be found as Episode 27 and Episode 28 under Cutting Carbon. You can listen to the podcast here or on your favorite streaming platform! The aviation industry is at an inflection point for new technology introduction and acceleration of technology development, Hegeman says. GE Aviation is currently developing its next-generation suite of engine technologies, including open fan engine architecture, hybrid-electric propulsion, and advanced thermal management concepts. GE Aviation is also supporting industry initiatives to approve and adopt 100% SAF and is partnering on a new flight demonstration program to test zero-carbon hydrogen fuel combustion. GE’s ambition is to be a net zero company by 2050, including the Scope 3 emissions from the use of sold products. GE is also committed to being carbon neutral by 2030 in its own facilities and operations, including Scope 1 and Scope 2 emissions.

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Aerospace Industry Development Association of Tamil Nadu

This is the page dedicated to the growing ecosystem of Aerospace and Defence Sector in Tamil Nadu, the largest industrialised state of India with a huge manufacturing base - also known as Detroit of South Asia. AIDAT, a young association representing companies in the Aerospace and Defence Sector in Tamil Nadu with specific goals for growth and expansion

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Eve and Global Crossing Airlines sign Letter of Intent for up to 200 eVTOL aircraft and enable future collaboration for UAM

Global Crossing Airlines | March 21, 2022

Eve UAM, LLC ("Eve"), an Embraer S.A. ("Embraer") company, and Global Crossing Airlines Group, Inc. ("GlobalX") have signed a Letter of Intent (LoI) to order up to 200 of Eve's electric vertical take-off and landing aircraft (eVTOL). This potential sale is included in Eve's current order backlog of up to 1,785 eVTOLs. The company expects to start the deliveries in 2026. The agreement also enables a promising partnership that intends to explore the development of an ecosystem to scale Urban Air Mobility (UAM) and reinforces the Concept of Operations (CONOPS) in Miami-Dade that was announced today. GlobalX's expertise as a flag airline will contribute not only to the formulation of the infrastructure needed to permit eVTOL flights, but also the deployment of Eve's aircraft throughout their network. "We are honored to be working with Eve Air Mobility and believe their affiliation with Embraer ensures Eve will be the best positioned eVTOL OEM. These eVTOLs will enable us to expand our market throughout south Florida, bringing our customers to their flights at MIA and FLL, as well as local flying within Key West and all of the Keys, Naples, and Palm Beach. This will help extend and expand our brand." Ed Wegel, Chair and CEO of GlobalX "We are delighted with this partnership with GlobalX, which will maximize our efforts to structure UAM operations. Their experience as an airline will contribute to the expansion of Eve's eVTOL deployment in North America. The partnership also ensures both companies' commitment to delivering sustainable UAM and providing the community with better and faster solutions," said Andre Stein, co-CEO of Eve. The completion of the transactions contemplated by the LoI is subject to the execution of definitive agreements and receipt of all necessary regulatory approvals. About Global Crossing Airlines GlobalX is a US 121 domestic flag and supplemental airline flying the Airbus A320 family aircraft. GlobalX flies as a passenger ACMI and charter airline serving the US, Caribbean, and Latin American markets. In 2022, GlobalX will enter ACMI cargo service flying the A321 freighter, subject to DOT and FAA approvals. About Eve Air Mobility Eve is dedicated to accelerating the Urban Air Mobility (UAM) ecosystem. Benefitting from a startup mindset, backed by Embraer's more than 50-year history of aerospace expertise, and with a singular focus, Eve is taking a holistic approach to progressing the UAM ecosystem, with an advanced eVTOL project, a comprehensive global services and support network and a unique air traffic management solution. About Embraer A global aerospace company headquartered in Brazil, Embraer has businesses in Commercial and Executive aviation, Defense & Security and Agricultural Aviation. The company designs, develops, manufactures and markets aircraft and systems, providing Services & Support to customers after-sales. Since it was founded in 1969, Embraer has delivered more than 8,000 aircraft. On average, about every 10 seconds an aircraft manufactured by Embraer takes off somewhere in the world, transporting over 145 million passengers a year. Embraer is the leading manufacturer of commercial jets up to 150 seats and the main exporter of high value-added goods in Brazil. The company maintains industrial units, offices, service and parts distribution centers, among other activities, across the Americas, Africa, Asia and Europe.

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Aviation Technology

Tealium Launches New Integration Tools for Automated and Faster Access to Data

Tealium | March 16, 2022

Today, Tealium, the most trusted and largest independent customer data platform (CDP), announced their Spring 2022 product release "Integrate Everything" for 'technical marketers who need options but don't have tons of time'. With these product improvements, spanning Data Connect, Data Sync and Tealium Functions and more, Tealium's customers can leverage more data across the enterprise into their customer experiences than ever before, regardless of which systems need to be integrated. By combining the data from these disparate sources with real-time customer data collection across owned customer touchpoints, businesses can build rich experiences across numerous outlets while saving their teams' valuable time. With these new capabilities, technical teams gain: Workflow automation: access and use enterprise data sources (data warehouses and cloud applications) within the platform Unparalleled ability to immediately activate data directly from companies' data warehouses or reference that data alongside the customer profile for better context Synchronize customer engagement data with enterprise data warehouses Developer tools and APIs that customize data flows to transform, enrich and integrate data for the most flexible infrastructure possible New and enhanced integrations to world class marketing applications (e.g. TikTok Events, Google Analytics 4, Meta Custom Audiences, Amazon ads) Maintain better security and privacy controls when using data for customer experience "As we've grown into our use cases with Tealium, we've seen incredible opportunities to leverage more data that lives outside the CDP. For instance, there's a wealth of data that lives outside of our own first-party data that could help enrich our datasets, and personalize a web experience. With Tealium Functions, we are now able to query databases through their third-party APIs to enrich our customers' web experience. It gave our team more flexibility without added complexity, and we were able to develop, test and stand up this use case in hours rather than weeks." Jeff Newell, Technology Manager at Meridian Energy "At Alaska Airlines, we're driving to create personalized travel experiences for every guest," said Joshua Benard, Product Manager at Alaska Airlines. "In order to do that at scale, we need to supply the right customer data, to the right tools across our stack, at the right time. Tealium's integration marketplace helped us get started in that effort, but as our use cases advanced, we found more need to customize how those integrations were working for us." Benard continued, "With Tealium Functions, we're given a canvas to work with our developers and customize existing integrations within the Tealium integration catalog with some simple JavaScript. In a day, we were able to write some code to customize our integration with a key personalization tool in our stack in order to bring in a broader set of events to inform how we'd deliver the customer experience. Tealium Functions gives us extra flexibility with our customer data infrastructure to bring new, custom ideas to life." About Tealium Tealium connects customer data across web, mobile, offline, and IoT so businesses can better connect with their customers. Tealium's turnkey integration ecosystem supports more than 1,300 built-in connections, empowering brands to create a complete, real-time customer data infrastructure. Tealium's solutions include the most trusted customer data platform with machine learning, tag management, an API hub and data management solutions that make customer data more valuable, actionable, privacy-compliant and secure. Nearly 900 leading businesses throughout the world trust Tealium to power their customer data strategies.

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African airlines posted a 2.1% traffic rise in May

African Aerospace | July 05, 2019

The International Air Transport Association (IATA) announced global passenger traffic results for May showing that demand (measured in revenue passenger kilometers, or RPKs) rose 4.5% compared to the same month in 2018. This was in line with the revised April traffic growth of 4.4% and above the recent trough of 3.1% year-on-year growth recorded in March. However, it remains below the 20-year average growth rate of around 5.5%. Capacity (available seat kilometers or ASKs) climbed by a modest 2.7% and load factor rose 1.4 percentage points to 81.5%, surpassing last year’s record load factor of 80.1%. “Passenger demand growth has slowed compared to the past two years. This is in line with slumping global trade, rising trade tensions and weakening business confidence. In this challenging environment, airlines are managing capacity carefully in order to optimize efficiency,” said Alexandre de Juniac, IATA’s Director General and CEO.

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Aerospace

Eve and Global Crossing Airlines sign Letter of Intent for up to 200 eVTOL aircraft and enable future collaboration for UAM

Global Crossing Airlines | March 21, 2022

Eve UAM, LLC ("Eve"), an Embraer S.A. ("Embraer") company, and Global Crossing Airlines Group, Inc. ("GlobalX") have signed a Letter of Intent (LoI) to order up to 200 of Eve's electric vertical take-off and landing aircraft (eVTOL). This potential sale is included in Eve's current order backlog of up to 1,785 eVTOLs. The company expects to start the deliveries in 2026. The agreement also enables a promising partnership that intends to explore the development of an ecosystem to scale Urban Air Mobility (UAM) and reinforces the Concept of Operations (CONOPS) in Miami-Dade that was announced today. GlobalX's expertise as a flag airline will contribute not only to the formulation of the infrastructure needed to permit eVTOL flights, but also the deployment of Eve's aircraft throughout their network. "We are honored to be working with Eve Air Mobility and believe their affiliation with Embraer ensures Eve will be the best positioned eVTOL OEM. These eVTOLs will enable us to expand our market throughout south Florida, bringing our customers to their flights at MIA and FLL, as well as local flying within Key West and all of the Keys, Naples, and Palm Beach. This will help extend and expand our brand." Ed Wegel, Chair and CEO of GlobalX "We are delighted with this partnership with GlobalX, which will maximize our efforts to structure UAM operations. Their experience as an airline will contribute to the expansion of Eve's eVTOL deployment in North America. The partnership also ensures both companies' commitment to delivering sustainable UAM and providing the community with better and faster solutions," said Andre Stein, co-CEO of Eve. The completion of the transactions contemplated by the LoI is subject to the execution of definitive agreements and receipt of all necessary regulatory approvals. About Global Crossing Airlines GlobalX is a US 121 domestic flag and supplemental airline flying the Airbus A320 family aircraft. GlobalX flies as a passenger ACMI and charter airline serving the US, Caribbean, and Latin American markets. In 2022, GlobalX will enter ACMI cargo service flying the A321 freighter, subject to DOT and FAA approvals. About Eve Air Mobility Eve is dedicated to accelerating the Urban Air Mobility (UAM) ecosystem. Benefitting from a startup mindset, backed by Embraer's more than 50-year history of aerospace expertise, and with a singular focus, Eve is taking a holistic approach to progressing the UAM ecosystem, with an advanced eVTOL project, a comprehensive global services and support network and a unique air traffic management solution. About Embraer A global aerospace company headquartered in Brazil, Embraer has businesses in Commercial and Executive aviation, Defense & Security and Agricultural Aviation. The company designs, develops, manufactures and markets aircraft and systems, providing Services & Support to customers after-sales. Since it was founded in 1969, Embraer has delivered more than 8,000 aircraft. On average, about every 10 seconds an aircraft manufactured by Embraer takes off somewhere in the world, transporting over 145 million passengers a year. Embraer is the leading manufacturer of commercial jets up to 150 seats and the main exporter of high value-added goods in Brazil. The company maintains industrial units, offices, service and parts distribution centers, among other activities, across the Americas, Africa, Asia and Europe.

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Aviation Technology

Tealium Launches New Integration Tools for Automated and Faster Access to Data

Tealium | March 16, 2022

Today, Tealium, the most trusted and largest independent customer data platform (CDP), announced their Spring 2022 product release "Integrate Everything" for 'technical marketers who need options but don't have tons of time'. With these product improvements, spanning Data Connect, Data Sync and Tealium Functions and more, Tealium's customers can leverage more data across the enterprise into their customer experiences than ever before, regardless of which systems need to be integrated. By combining the data from these disparate sources with real-time customer data collection across owned customer touchpoints, businesses can build rich experiences across numerous outlets while saving their teams' valuable time. With these new capabilities, technical teams gain: Workflow automation: access and use enterprise data sources (data warehouses and cloud applications) within the platform Unparalleled ability to immediately activate data directly from companies' data warehouses or reference that data alongside the customer profile for better context Synchronize customer engagement data with enterprise data warehouses Developer tools and APIs that customize data flows to transform, enrich and integrate data for the most flexible infrastructure possible New and enhanced integrations to world class marketing applications (e.g. TikTok Events, Google Analytics 4, Meta Custom Audiences, Amazon ads) Maintain better security and privacy controls when using data for customer experience "As we've grown into our use cases with Tealium, we've seen incredible opportunities to leverage more data that lives outside the CDP. For instance, there's a wealth of data that lives outside of our own first-party data that could help enrich our datasets, and personalize a web experience. With Tealium Functions, we are now able to query databases through their third-party APIs to enrich our customers' web experience. It gave our team more flexibility without added complexity, and we were able to develop, test and stand up this use case in hours rather than weeks." Jeff Newell, Technology Manager at Meridian Energy "At Alaska Airlines, we're driving to create personalized travel experiences for every guest," said Joshua Benard, Product Manager at Alaska Airlines. "In order to do that at scale, we need to supply the right customer data, to the right tools across our stack, at the right time. Tealium's integration marketplace helped us get started in that effort, but as our use cases advanced, we found more need to customize how those integrations were working for us." Benard continued, "With Tealium Functions, we're given a canvas to work with our developers and customize existing integrations within the Tealium integration catalog with some simple JavaScript. In a day, we were able to write some code to customize our integration with a key personalization tool in our stack in order to bring in a broader set of events to inform how we'd deliver the customer experience. Tealium Functions gives us extra flexibility with our customer data infrastructure to bring new, custom ideas to life." About Tealium Tealium connects customer data across web, mobile, offline, and IoT so businesses can better connect with their customers. Tealium's turnkey integration ecosystem supports more than 1,300 built-in connections, empowering brands to create a complete, real-time customer data infrastructure. Tealium's solutions include the most trusted customer data platform with machine learning, tag management, an API hub and data management solutions that make customer data more valuable, actionable, privacy-compliant and secure. Nearly 900 leading businesses throughout the world trust Tealium to power their customer data strategies.

Read More

African airlines posted a 2.1% traffic rise in May

African Aerospace | July 05, 2019

The International Air Transport Association (IATA) announced global passenger traffic results for May showing that demand (measured in revenue passenger kilometers, or RPKs) rose 4.5% compared to the same month in 2018. This was in line with the revised April traffic growth of 4.4% and above the recent trough of 3.1% year-on-year growth recorded in March. However, it remains below the 20-year average growth rate of around 5.5%. Capacity (available seat kilometers or ASKs) climbed by a modest 2.7% and load factor rose 1.4 percentage points to 81.5%, surpassing last year’s record load factor of 80.1%. “Passenger demand growth has slowed compared to the past two years. This is in line with slumping global trade, rising trade tensions and weakening business confidence. In this challenging environment, airlines are managing capacity carefully in order to optimize efficiency,” said Alexandre de Juniac, IATA’s Director General and CEO.

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Events