The Solar Impulse 2 Begins Crossing North America

The highly publicized, first-ever, solar-powered, manned flight around the world undertaken in the Solar Impulse 2 has just begun its multi-leg navigation of the North American continent across the United States. On May 2, the plane took off from San Francisco, California and headed for Phoenix, Arizona, some 720 miles (1,159 km) away.

Spotlight

Jet Edge International

Jet Edge International, a Bard Capital Company, is a leader in full-service global private aviation. As an integrated large-cabin management operator and maintenance provider, Jet Edge services aircraft owners with a world-class operational platform and extends individual clients and corporations 365-day-a-year access to one of the most diverse and luxurious aircraft fleets in the world. Backed by unparalleled award-winning safety programs and overseen by a leadership team with over 500 years of collective aviation experience, Jet Edge delivers excellence in aircraft management, charter management, on-demand charter, aircraft sales, and maintenance.

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Air Transport

What Aircraft Are Best Suited For Arctic Flight?

Article | July 15, 2022

When operating aircraft above the Arctic Circle (66.5° N latitude) there are certain hazards to be aware of. We decided to take a look at what aircraft are best suited for Arctic flight.A huge problem with flying in the Arctic is not just icing, but the visual restrictions that are placed on pilots. During the spring and fall, whiteout or flat light can distort what a pilot sees. The horizon can suddenly disappear making objects appear as if they are floating in the air. This can make things like mountain ranges extremely difficult to judge.

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Business Aviation

A Peek into The Future of Piloting Airplanes

Article | January 7, 2022

Flying is changing, and so is the future of piloting. With technological advancements across the aviation industry, one can only anticipate what’s in store for the future of piloting. The battle between automation and learning skills that automation can easily take over is coming to a head. As airplane engineering matures, the aviation industry isn’t far from seeing a day when pilots who have undergone training on electric trainers require a license endorsement to fly a piston-powered aircraft. Goodbye, Manual Flying Airplanes are becoming downright easier to fly. Consider how most pilots today would never be able to fly the aircraft that their seniors trained in. According to experts, piloting skills will put more emphasis on the efficient use of airspace systems instead of directing and maneuvering the aircraft. Decoding Airplane Information Traditionally, a pilot’s primary task was to gather and decode the information he received through the aircraft’s systems. This information was then used to give the pilot an “air picture” which allowed him to get a sense of the air traffic, airspace, and weather. As aircraft technology improves, pilots will no longer need to know how to do this. Instead, the "air picture" will be shown on a screen in front of them. Final Word From augmented reality to 3D spatial audio cues, augmentation is happening to aircraft as well as the pilot’s ability to fly them. The evolution of aviation technology will only help transform the mechanics of airplanes, and pilots will no longer need to handle flight control. As augmented reality takes over, future cockpits might not even need to be at the front of the aircraft or have windows. That would be the true test of the future of piloting.

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Business Aviation

A Stepwise Guide to Re-position your Airline Brand amid the Pandemic

Article | January 28, 2022

Hit by the impact of the COVID-19 slump, airline businesses are enduring a major crisis no matter how recognized they were before. The crisis has pushed airline businesses to re-look at how to manage and operate their operations. It even includes re-positioning in the airline industry’s competitive market landscape. In a time like this, you need to delve deep when you update your airline brand positioning strategy. Your marketing team will have to be versatile and adapt to a new set of planning strategies. They should be mindful of aspects to reduce risks and overcome challenges that the pandemic caused. It’s time to rise again through hindrances that affected your airline brand image to go down. Let’s throw some light on why brand positioning in marketing has become necessary now. Importance of Re-positioning of an Airline Brand Brand positioning in marketing is receiving snowballing attention in airline marketing today. Adopting versatile branding concepts creates optimism to provide value to products and services. And such concepts help products and services to perform well on various distribution channels. The values play an active role in brand positioning and so in re-positioning. Since customers’ activities have transformed in the new era of digitalization, deciding afresh on values will help you position your brand for the future. The branding must include a proper blend of physical and emotional values to make the brand both powerful and meaningful. When faced with challenges, it’s natural for even large airline businesses to become unrecognizable by customers. Thus, showcasing your brand as unique as possible becomes hard-hitting to differentiate from the competition. In that case, the idea of re-positioning requires consistent branding strategies. The strategies can help in many ways. A few of them are maintaining customer loyalty, encourage awareness, and showing customers your presence in the market. Therefore, to build deeper relationships with customers by re-positioning your airline brand, there are some important steps to follow. The stepwise guide will help in creating a competent brand positioning framework development. But remember, the framework should be defendable for growth. 6 Steps to Follow: Re-position your Airline Brand Determine your Values Start by considering the values that will represent your airline business brand. By finding the values, it will make you different from the rest of the competitors. Especially in a case where you are going for product marketing or service as an ordinary in the market or marketing it extraordinarily. Your aim gives you essential insight into what and how to go with the brand again in the new normal. Thus, try to analyze and research aspects of your competitors as well. We fight every day to stand out. We know our customers like to sound and feel authentic about brands. So, we believe that instead of building a complex picture of our airline brand (where no one will be able to understand), we prefer humanization. - Kevin Krone, the Vice President and Chief Marketing Officer of Southwest Airlines. In realizing this aspect, your marketing team can innovate by creating campaigns to improve brand image. Identify the Competitors Surrounding and Research After recognizing the brand values, it’s requisite to analyze competitors serving in the market as you. You can do it by performing competitor analysis. The analysis will help to decide how better you can do in creating your brand positioning strategy. To start with it, there are different methods for determining your competition. They are: Do a thorough competitor research You can take guidance from your sales team to study what and how competitors develop their distinctive ideas with sales. Then, identify them through in-depth market research on their tactics of positioning their brand. To conduct it, include the following points into your research: What are the services or products competitors do offer? What are the brand positioning strategies they are using to ensure success? What is the current position of their brand in the market? It will be easy for you to set your aim to re-position your airline brand by putting these considerations forefront. Take Feedbacks from customers Connect with your existing and potential customers. Try to know what services or products they are considering according to the present scenario. Use the power of social media Social media platforms like LinkedIn, Quora, Facebook, and other online forums offer interaction with consumers. You can ask questions about products and services. Use these forums to discover competitors in your role. Find your Brand’s Uniqueness Building a unique brand image (by keeping a similar aim as before) will make you different from the competitors in the airline industry. We are the same exact airline that we were before. We are not walking away from our DNA. - Kevin Krone Your well-researched step on competitors will help to learn about branding patterns in the new normal. In addition, by looking at their weaknesses and strengths, you might get a chance to know your strength. This aspect will make your brand unique. Develop a Re-positioning Statement Once you know your customers' thoughts, you need to develop a statement that portrays your message. If you aim to convey that your business offers the best services or products in the market during the current economic slump, then it’s imperative to keep a razor-sharp focus on a brand positioning strategy. For example, you can include your ROI data. Use it as a statement in online paid ads, social media platforms, campaigns, emails, and other marketing methods. By doing this, you will be able to grab your existing and potential customers’ attention. And see how potential ones become loyal towards your business in no time. There’s no definite way to re-position your existing airline brand in times of the pandemic. But there are some crucial ways to do it. The ways are customizing efforts enable significant chances to offer quality services and products to reach customers. Test your Re-positioning Statement—if it works! Once your re-positioning statement is formed, it’s time to test it. Try to do experiments with the help of feedback collection from customers. The feedbacks should cover if they are conveyed with the right message. Therefore, in this way, you can know whether your brand achieved its goal or not. As you invest effort and time into re-positioning your airline brand, it’s helpful to keep in mind the type of consumers, demographic segmentation, and verticals. These verticals provide a deep insight that content and its aim remain advantageous to your brand. Develop your Brand’s Reference Frame Your brand’s reference will be an accurate way for customers to perceive it in the right way. Having a genuine brand positioning framework today is vital for re-positioning. And with the help of an on-point brand development strategy, you can plan it extraordinarily. Once you have created the frame of your brand, it is advisable to keep a focus on reaching achievable goals. Successful Re-positioning Efforts Drives Growth As you are aware that a strong branding of an airline business makes all the difference when you enter the market, similarly, re-positioning also makes a difference when you have to outshine again amid challenges. So, having a definite approach will ensure success for your brand and drive growth amid the ongoing pandemic challenges. Frequently Asked Questions How can airline businesses improve their brand image? An airline business runs with a multitude of functionalities. Every function plays a responsible role in improving the brand image. Thus, some crucial ways are discussed below: Create the right message which should be synonymous with brand value or perspective Stay in contact with customers through various marketing ways Keep track of strategies and implementation Turn data into intelligence Keep an eagle eye on competitors and their activities Keep employees in the loop What are the best branding strategies for airline businesses? The best branding strategies for airline businesses are as follows: Cost control strategies Social media campaigns Creative advertisement Loyalty programs Use power of influencers { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How can airline businesses improve their brand image?", "acceptedAnswer": { "@type": "Answer", "text": "An airline business runs with a multitude of functionalities. Every function plays a responsible role in improving the brand image. Thus, some crucial ways are discussed below: Create the right message which should be synonymous with brand value or perspective Stay in contact with customers through various marketing ways Keep track of strategies and implementation Turn data into intelligence Keep an eagle eye on competitors and their activities Keep employees in the loop " } },{ "@type": "Question", "name": "What are the best branding strategies for airline businesses?", "acceptedAnswer": { "@type": "Answer", "text": "The best branding strategies for airline businesses are as follows: Cost control strategies Social media campaigns Creative advertisement Loyalty programs Use power of influencers" } }] }

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Business Aviation

How are Private Aviation Firms Rebounding with Innovative Ideas?

Article | December 28, 2021

The pandemic has fueled the private aviation segment boom. It has raised many new aviation business bodies. While the private aviation segment was once reserved for millionaires and A-listers, it now has aircraft that look for more quick and secure gateways. “We’ve flown more for businesses now than ever, based private jet travel provider PrivateFly.This is the time to use capital to travel safely. We’re seeing sales year-to-date matching with 2020. The sales are outperforming in the private jet market. And since the pandemic hit, we have seen striking changes in clients’ profiles and buying habits." - Adam Twidell, CEO and founder of UK Despite the ongoing dimness of the growth of the aviation industry, there has been a fresh influx of customers for private jets. The pandemic empowered the private aviation companies. As a result, the private jet market has noticed a higher demand of 72% healthy since 2019. About this, Adam Twidell mentions that private aviation is cautiously hopeful about the future for private jet travel.So, how is the private aviation market growing? How is private jet travel becoming popular? Let’s understand it. Why are Private Jet Companies Taking Off? Today, many business travelers are seeking a safer way to fly due to the ongoing effect of the pandemic. As a result, the term ‘safer’ fly has turned to private jet travel. Its appeal in the present time has been evident. But some reasons that support the answer behind arethe taking off of private aviation companies are as follows: The Uncertainty of Commercial Aviation A drop in airline operations throughout the pandemic is one of the reasons. On the other hand, the pandemic facilitated an increase in the number of new business travelers in private aviation. A Shift in Consumer Behavior The surging number of first-time flyers have learned to invest in safety. Consumers are beginning to understand that investing in safety is essential today. Consequently, private aviation is not considered a luxury but a common choice as a reliable travel solution. Control & Flexibility The evolving new technologies in aviation have now created controllable operations. Such advancement has enabled aviation businesses to recover rapidly. Similarly, the private aviation sector is passing the power to customers to choose scheduled flights. The flexibility of the travel segment has added a value in terms of safety for business travelers. “For companies looking to fly more frequently, they may get a jet card membership award. It will be a one-off charter and the commitment of jet ownership. You get a consistency of aircraft services like fixed prices and flexible terms." -Twidell More Options for Domestic The domestic aviation sector is recovering compared to the international sector, which is still down by 20% as compared to 2019 as per IATA. All of this is due to the innovation by private aviation companies. What do these key reasons show us? First, private aviation has constantly been reaching extraordinary heights and serving outstandingly in the new normal. In this case, some prominent private aviation companies are doing wonders in the aviation industry. They are bringing innovative ideas and reshaping global businesses effectively. So, who are they? What are those private aviation companies doing? Let’s know further. The Best of 4 Private Aviation Firms Reshaping Aviation Business aviation is expected to reach a valuation of more than 2 billion in 2022. This would be more than twice the valuation recorded in 2019, as per the Global Insights Market research study. So, let’s study some of the most sorted-out private aviation firms. And how they are making innovatory inclusions in the aviation industry. XOJET Xojet is known as “Uber for the airways,” being the third-largest North American private aviation company. Xojet partnered with JetSmarter – the world’s largest mobile marketplace for private jets. They aim to bring novel opportunities, ways, and ideas to reshape the industry once again. Xojet took advantage of digitalization and made the idea of “Uber for the airways” on-demand and straightforward. JetSmarter now serves as the exclusive digital distributor for XOJET’s aircraft, which has provided access to a new technology player—an unparalleled supply of premium jets. “This shared venture is all about efficiency, which makes us more successful in assisting our clients.” And we will be able to accelerate the process of providing a digital solution for them.” -Brad Steward, CEO of Xojet The real opportunity is to put the 11,000 private jets in service in the US. And most of them would fly at an average of 200 hours annually at 30% capacity. As a result, XOJET generated more than $300 million worth of revenue in the second quarter of 2020. So, it is undoubtedly the digitization of private aviation that is concreting the pathway of growth of the industry for the future. NetJets NetJets has been serving as one of the oldest and largest private aviation companies. It accumulated a fleet of around 700 jets globally. NetJets’ plans for the first supersonic business jet with its sizeable fresh capital front. It plans to build a supersonic aircraft and is working with innovative and creative partners and private jet manufacturers. Additionally, NetJets has received a delivery of 25 new private jets so far in 2021. It expects to spend around $2.5 billion to add another hundred jets by the end of 2022. VeriJet VeriJet started offering aircraft engines based on cruise missiles and carbon-fiber fuselages. With the help of low emission techniques, the engines are more durable and promote efficient flying. In addition, it has involved artificial intelligence assistance with one pilot. AI helps the jet with landing and other flight operations. Richard Kane, VeriJet’s chairman, and CEO is counting on “carbon shaming” and promotes go-green emission and fly efficiently. Clay Lacy Aviation Clay Lacy Aviation has earned a reputation among other prominent private aviation users for its Waterbury-Oxford (KOXC) operations and maintenance facility. It has actively provided jet charter and looks after maintenance, aircraft management, repair, and renovation capabilities. “We have offered solutions for clients by providing the first charter to professional aircraft management. From heavy maintenance inspections and cabin upgrades. We offer all at the best value.” -Clay Lacy Aviation With this, Clay Lacy experienced an 80% growth over the first 18 months. The growth was recorded by word of mouth spread rapidly across the region based on the East Coast at airports from New Hampshire to Florida. Apart from this, a data-driven approach to private jet manufacturers and management constantly compares clients’ operating parameters. The process thus ensures that the asset is well-maintained and operates efficiently. The Demand for Private Aviation is Still Rising Experts say that the private aviation sector saw an uptick in 2021. In addition, the private aircraft firms witnessed a gradual rise in business from August 2021. The aviation industry has been tested for a long time when it comes to adapting to diverse requirements. But, in the end, the industry has smartly evolved through challenges over technology and innovation. And the numbers should only proceed to grow now as global businesses recover their positions in late 2021. “While the business aviation industry continues to experience a thriving market, the longer-term picture will clear step-by-step. Well-known issues such as the pilot shortage, collapse in values of used jets, lack of OEM innovation, rising operational costs have been recognized well, and the industry will cope soon. As a result, the overall environment is prepared for bringing in innovation from every aspect.” -Peter Maestrales, CEO, Airstream Jets Frequently Asked Questions What is the valuation of the private aviation market? The private jet aircraft’s market size was $24.4 billion globally in 2019. But during the pandemic, the valuation diminished by $20.1 billion. According to recent calculations, for the first quarter of 2021, the private aviation sector grew to a share of $23.6 billion. What countries have the most private jet operations? The United States occupies first place in private jet operations. But then, Europe is counted for having a big part of private jet operations. Why is the private aviation sector becoming more popular? Private flying has gained popularity because it has fared better than commercial operators. In addition, it has offered convenience, safety, time-saving, flexibility, and costs.

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Spotlight

Jet Edge International

Jet Edge International, a Bard Capital Company, is a leader in full-service global private aviation. As an integrated large-cabin management operator and maintenance provider, Jet Edge services aircraft owners with a world-class operational platform and extends individual clients and corporations 365-day-a-year access to one of the most diverse and luxurious aircraft fleets in the world. Backed by unparalleled award-winning safety programs and overseen by a leadership team with over 500 years of collective aviation experience, Jet Edge delivers excellence in aircraft management, charter management, on-demand charter, aircraft sales, and maintenance.

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Aerospace, Defense and Space

WebCargo Launches Airline Dashboard to Drive Insights and Revenue for Cargo Airlines

prnewswire | July 10, 2023

WebCargo by Freightos (Nasdaq: CRGO), the leading digital cargo booking and payment platform, announced today that its new Airline Dashboard has emerged from beta for its 35+ airline partners. With the new product, airlines can optimize revenue and utilization with unparalleled visibility into customer behavior across over 10,000 forwarding offices, while gaining the ability to easily adjust surcharges, services and more. WebCargo's Airline Dashboard gives airlines a competitive edge with nearly real-time data generated by analyzing tens of thousands of monthly eBookings. The dashboard provides general industry data, including the Freightos Air Index (FAX) with daily market pricing, as well as granular airline-specific lane-level insights, including sophisticated market data on the customer price sensitivity, how soon before departure the majority of customers book or cancel freight, data on origins and destinations, and other market trends. Manel Galindo, CEO of WebCargo, said, "WebCargo's Airline Dashboard will transform airlines' ability to optimize pricing and balance yield and volume. Many airlines have been in the dark when it comes to broader industry behavior. Our Dashboard fixes this while helping them analyze why customers are clicking on certain offers and passing on others. Visibility into customer behavior is invaluable for airlines' pricing and revenue teams, especially when combined with tools to adjust their cargo offers to meet those needs and make the sale." "The dashboard is an amazing tool not only to understand performance but also to adjust pricing strategy in real time," said Andrés Romero, Head of Revenue Management for American Airlines Cargo. "Leveraging the data from the dashboard, we have been able to attract more revenue and adapt more quickly to market changes." One standout feature of the Airline Dashboard is "Look to book ratios", which helps optimize pricing based on how often potential customers who see an offer actually book it. This also provides visibility into how customers weight factors like price, transit time, weight-break, or brand loyalty, when making a booking. As Toke Høgild, Head of Commercial at Scandinavian Airlines' SAS Cargo Group, an early adopter of the Dashboard shared, "With WebCargo's Airline Dashboard, the new data that becomes available through digital sales gives us the ability to steer, navigate and test in new ways." About WebCargo, a Freightos Company WebCargo Air is the leading platform for live air cargo rate distribution and bookings between hundreds of airlines and 3,500+ forwarders across over 10,000 forwarding offices. Partners include over 30 airlines, including China Southern, American Airlines, Turkish Airlines, Lufthansa, Etihad Cargo, Air France KLM, IAG Cargo, SAS, Qatar Airways, El Al, and Emirates SkyCargo. About Freightos Freightos (Nasdaq: CRGO) makes global trade frictionless with the leading international freight booking and payment platform. While international trade is at the core of the global economy, it is powered by a massive global freight market that remains largely offline, increasing costs and reducing supply chain reliability.

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First flight with biodiesel

GKN Aerospace | April 16, 2017

For the first time, Saab's Gripen hunting fluted with biofuel, demonstrating that the aircraft could be flown with an alternative fuel and provided valuable knowledge for the future use of alternative fuels, according to a media report from the Swedish aircraft manufacturer .

Read More

Aerospace, Defense and Space

WebCargo Launches Airline Dashboard to Drive Insights and Revenue for Cargo Airlines

prnewswire | July 10, 2023

WebCargo by Freightos (Nasdaq: CRGO), the leading digital cargo booking and payment platform, announced today that its new Airline Dashboard has emerged from beta for its 35+ airline partners. With the new product, airlines can optimize revenue and utilization with unparalleled visibility into customer behavior across over 10,000 forwarding offices, while gaining the ability to easily adjust surcharges, services and more. WebCargo's Airline Dashboard gives airlines a competitive edge with nearly real-time data generated by analyzing tens of thousands of monthly eBookings. The dashboard provides general industry data, including the Freightos Air Index (FAX) with daily market pricing, as well as granular airline-specific lane-level insights, including sophisticated market data on the customer price sensitivity, how soon before departure the majority of customers book or cancel freight, data on origins and destinations, and other market trends. Manel Galindo, CEO of WebCargo, said, "WebCargo's Airline Dashboard will transform airlines' ability to optimize pricing and balance yield and volume. Many airlines have been in the dark when it comes to broader industry behavior. Our Dashboard fixes this while helping them analyze why customers are clicking on certain offers and passing on others. Visibility into customer behavior is invaluable for airlines' pricing and revenue teams, especially when combined with tools to adjust their cargo offers to meet those needs and make the sale." "The dashboard is an amazing tool not only to understand performance but also to adjust pricing strategy in real time," said Andrés Romero, Head of Revenue Management for American Airlines Cargo. "Leveraging the data from the dashboard, we have been able to attract more revenue and adapt more quickly to market changes." One standout feature of the Airline Dashboard is "Look to book ratios", which helps optimize pricing based on how often potential customers who see an offer actually book it. This also provides visibility into how customers weight factors like price, transit time, weight-break, or brand loyalty, when making a booking. As Toke Høgild, Head of Commercial at Scandinavian Airlines' SAS Cargo Group, an early adopter of the Dashboard shared, "With WebCargo's Airline Dashboard, the new data that becomes available through digital sales gives us the ability to steer, navigate and test in new ways." About WebCargo, a Freightos Company WebCargo Air is the leading platform for live air cargo rate distribution and bookings between hundreds of airlines and 3,500+ forwarders across over 10,000 forwarding offices. Partners include over 30 airlines, including China Southern, American Airlines, Turkish Airlines, Lufthansa, Etihad Cargo, Air France KLM, IAG Cargo, SAS, Qatar Airways, El Al, and Emirates SkyCargo. About Freightos Freightos (Nasdaq: CRGO) makes global trade frictionless with the leading international freight booking and payment platform. While international trade is at the core of the global economy, it is powered by a massive global freight market that remains largely offline, increasing costs and reducing supply chain reliability.

Read More

First flight with biodiesel

GKN Aerospace | April 16, 2017

For the first time, Saab's Gripen hunting fluted with biofuel, demonstrating that the aircraft could be flown with an alternative fuel and provided valuable knowledge for the future use of alternative fuels, according to a media report from the Swedish aircraft manufacturer .

Read More

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