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Three Aviation Content Marketing Successful Stories

Let’s be honest!

Customers support advertising. But they seek out information.

In a marketing world where advertising reigns, aviation customers want well-researched, proficiently crafted informative content that tells stories, explains products, and helps them make smart decisions.


Content: Builds Credibility and Influence with Information

When you make a decision, you seek out the most credible sources of information available on the internet or off the net. However, for many aviation consumers, content types like publications, blogs, whitepapers, and other high-quality are the most preferred to read.

A consistent flow of information maintains the credibility of your publication and communication with your clients, customers, or stakeholders. This can only be possible when you have a good content marketing strategy.

Good content marketing, as marketers say, is an all-hands-on-deck affair. Strategizing, content production, analysis, audits, and reviews play a vital role in creating great content marketing ideas. In addition, you need to coordinate with different departments to meticulously create a plan of action that hits the right audience at the right time with an accurate message.

But remember, even if you plan it in the right way, things can go wrong. And you might feel that nothing more can be done, even having perfect airline marketing strategies.

So, in such a moment of disparity, for your aviation marketing, it’s helpful to revisit some of the most amazing content marketing strategies successful stories out on the internet to get inspired and give a new perspective to your next content marketing ideas.

Content Marketing: Stories

Let us have a look at the excellent content marketing success stories. The following examples showcase the suitable approaches you can have for your next content marketing campaigns. So, take a look and learn to craft a better strategy.


JetBlue’s Campaign Towards Passenger Concerns

The airline industry has had its share of ups and downs in executing airline marketing strategies and airline advertisement plans since the pandemic outbreak in 2020.

Under such conditions, low-cost airline JetBlue showcased its brand stand above all these struggles. Their content marketing strategy that creates compelling, engaging, and informative content consistently helped convey the brand message to the audience and build brand image.


The Strategy

JetBlue’s content marketing ideas focus on humanizes its approaches. For example, the company launched a campaign that awarded passengers with rewards points.

The airline’s digital marketing strategy, at every level, has a unique way of providing information to its audience and offering solutions. This way, it offered the clients more reasons to engage with its brand. The brand used blogs and media coverage to engage with its clients. Here are the following content strategies it used:
  • Timely published airline articles attracted instant attention of visitors to the website. The information provided in the article was about the usage of technology and successful collaborations to ease the operations.
  • Filled the website with timeless articles that served information to overcome the pandemic challenges and provide value in real-time.
  • Always tried to go with the trends, latest news, and updates. As updates were in time, it maximized clicks and engagements.


The Outcome

Content published and strategies implemented successfully enabled JetBlue to acknowledge their audiences’ concerns. The information provided solved the persistent problems of the audience. This approach resulted in a significant hike in the percentage of website visitors, which eventually grew traffic.

Copa Airlines’ DotDigital

Copa Airlines, like other airlines, also wanted to streamline the operational processes allied with content marketing campaigns, emails to target the most of audiences, and stabilizing its market position. It was all because the manual process took up a long time and contributed to accuracy errors.

As part of its recovery plan, it also wanted to become more agile in its email and content marketing by synchronizing the gap between website visits and email triggers to focus actively on capitalizing on the demand.


The Strategy

Copa Airlines’ partnering with dotdigital, a marketing and engagement platform, successfully implemented the campaigns. It focused only on active audiences and accurately understand the purpose. By employing powerful content creatives to create and automate email copies with variations, it was able to restructure the process and added personalization that subjected audiences’ demands and preferences.


The Outcome

Copa enhanced its brand visibility, which boosted conversions by 2%. This result led to a 14% hike in revenue, thus improved its ROI.

With the addition of automation and personalization, Copa also experienced an 11% drop in unsubscribe numbers. This pointed towards the increased engagement of audiences with the new content marketing strategy.


AirAsia’s Media Business Expansion

AirAsia’s topmost concern towards its business expansion was content marketing, media, data, and adtech. The brand wants these functionalities to perform on the top in revenue growth and lift its performance in 2021 & beyond.

To grow its business, it focuses more on engagement and providing value to its audience. It seeks to build a more substantial base of audiences than before. Since early 2020, the brand accelerated its digital business by demonstrating product offerings through blogs, video, and chats. The content information provided through the content marketing strategy was more authentic, relevant, and delivered significant value to customers.


The Strategy

The brand runs campaigns using self-service adtech and content platforms. The company has a deal with Universal Music Group (UMG), through which it created RedCarpet that focuses on smart campaigns with the help of content creation capabilities.


The Outcome

The critical part of the RedCarpet initiative is it created multiple partnerships signed for the upcoming quarter of 2021. It also introduced flexibility in tech offerings to the customer through various content generation on its website and social media channels. But, most importantly, the brand took a step ahead to enhance content services as a publisher. This is a new investment straightaway to become the pandemic warrior in the airline industry.

The brand envisions surged engagement among customers and potential audiences once travel restrictions are lifted. Thus, AirAsia’s database will have more users in the coming years.

Frequently Asked Questions


Why is the need to educate audiences in the airline industry becoming necessary?

Today consumers are becoming smart. They are saturated with businesses offering the same repeated product or service. So, being educated help them to make informed decisions. And creates loyalty towards the brand along with a long-term relationship.


How can content marketing help to address target audiences in the airline industry?

Content marketing can help in addressing the queries of the client at various levels of the process. This strengthens a positive outlook towards the brand and probably motivates them to become part of the brand.

How to use content marketing to increase brand image in the airline industry?

Follow these steps to increase your brand image using content marketing:
  • Create a brand that tells a story about offerings to the audience
  • Research on the unexplored side of your industry which is still untouched and thus attract eyeballs to drive your brand
  • Think of expanding content created out of your research
  • Create evergreen content pieces
  • Create a live website and include the easiest ways for visitors to approach

Spotlight

Mitsubishi Aircraft Corporation (Global)

Mitsubishi Aircraft Corporation was founded in 2008 and is based in Nagoya, Japan. With Mitsubishi Heavy Industries, Ltd. as its parent company, Mitsubishi Aircraft Corporation has been dedicated to the development and sales support of the Mitsubishi Regional Jet passenger airliner.

OTHER ARTICLES
Business Aviation

Travel Testing May Be Ending, But Airline Health Safety Measures Are Here To Stay

Article | October 13, 2021

The UK government has announced that from 11th February, fully vaccinated passengers arriving into the country will no longer have to take COVID-19 tests on arrival. The news follows the removal of pre-departure testing for fully vaccinated UK-bound passengers this month. The relaxation of testing measures is something the aviation industry has been actively campaigning for, as it removes barriers to travel. Just today, IATA distributed a press release advocating for similar moves to be made by further governments. It cited a study focused on the UK carried out by Oxera and Edge Health which found that because Omicron is now highly prevalent in the UK, “if all travel testing requirements were removed there would be no impact on Omicron case numbers or hospitalizations.”

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Business Aviation

Drones in Supply Chain: Are They Advantageous or Troublesome?

Article | December 28, 2021

Drones may be troublesome at some points in the supply chain. It can cause many hurdles and safety hazards. But what about the vast potential that drones carry to assist and even improve safety? The topic of discussion in this blog revolves around drones in the supply chain. Are these advantageous or troublesome? The blog showcases both sides of the coin. According to the global commercial drone market’s study, drones are expected to witness growth of 26%. It is going to reach a value of $10,738m by 2022. Aren’t these figures impressive? While the pandemic has forced industries and businesses to increase touch-less mechanisms, the increasing demand for contactless deliveries has given drones a wide-ranging opportunity to be reliable. Did you know that over twenty thousand drones are registered for commercial use with the Federal Aviation Administration (FAA) today? Many of which are already being used in the supply chain process. A study by MarketsandMarkets indicates the drone package delivery market might surge from $528 million in 2020 to $39 billion in 2030 at a rate of 53.8%. Similarly, Gartner estimates that drone delivery will reduce delivery costs by 70%. These show a promising future for drone technology to hover industries and would significantly affect customers across the globe. How Exactly are Drones Changing Supply Chain Processes? Automation is becoming a comprehensive solution in the distribution industry. A report by the Brookings Institute mentions that over 70% of jobs may be automated. In that case, drone technology is the main focus today. On the other hand, some view automation as a threat. But with the help of automation, drones would make manual jobs redundant and destroy industries like aviation, transportation, production, and others involved throughout the global supply chain. However, several defenders of automation note that drone technology rarely replaces manual work. Instead, it tends to free up workers from a challenging workforce, reduces workloads and increases efficiency. As a result of this, companies become more productive. In the realm of the supply chain process, drones offer the chance to completely change inventory management ways and shipping methods. And thus, companies can operate quicker and errorless management. “As drones prove to be the next automation technology within the supply chain, businesses globally would do well. But to incur drone technology to their operations, they need to start investigating strategies to see if they would suitable their business model. My advice is to start looking for help from experts to understand the technological challenges, facts, and boundaries of using drones as part of your supply chain processes before going all-in too quickly.” - Trish Young’s, UK Head of Business Consulting – Retail, Consumer Goods, Travel & Hospitality at Cognizant. Let’s get into the advantages of drones that supply chain companies and industries are already reaping. Advantages of Drones Monitoring Supply Chain Delivery Courses Drones in the supply chain assist in monitoring supply chain courses for barriers. Therefore, it could positively impact the entire delivery process via transport carriers . In addition, drones are used for monitoring road conditions and other hazards in the delivery process. In this way, a delivery operator can quickly select an alternative shipping process and make efforts to achieve a faster or on-time delivery. Drones in Warehouses Drones in warehouses can be used for inventory counting, improving safety before the supply process starts. Warehouses are full of products kept for supply or shipping to different locations via different modes of transport. In this case, using drones, the scanning of products and data will be faster by having barcodes. In addition, as drones are much safer, they eliminate the need for workers to scale up monitoring and thus save time. Here are some other ways drones can help warehouses in: Providing better accuracy Reducing human labor costs Reducing workplace injuries Streamline inventory tasks Realistic Applications for Drones in Supply Chain Skyward Skyward is involved in developing the digital airspace infrastructure around industrial drones. In addition, the company is working on designing software for drones that will assist in the supply chain industries. “I can tell you this from an engineering background that it is now possible to deliver goods using drones under five pounds, which is 86 percent of Amazon’s inventory, within a 30-minute of radius,” - Jonathan Evans, the CEO of Skyward Drones in the supply chain in demand due to its capabilities. Skyward determines the practical application of this technology and develops it for future purposes. Amazon Amazon’s Prime Air is a new drone technology-driven pilot program. Amazon is currently focusing on smaller packages under the 5lb range under its supply chain process. Amazon drone delivery is one of the most innovative services, and other companies are getting inspired to develop their drone-enabled supply chain program. Walmart Walmart is also taking the approach and reaping the advantages of drones. However, it is going miles apart in terms of using the technology for its supply chain process. Walmart has partnered with some prominent drone companies like Flytrex and Zipline. Flytrex and Zipline are currently doing pilot programs for supply chains and deliveries. The Obstacles As drone technology has already taken to the skies and is already operational, it is yet to be seen how quickly regulatory agencies allow the technology to operate without legal restrictions. More than one million drones are ready to take to the skies by 2022. But hurdles like safety risks, privacy issues, and security interference cannot be ignored. In addition, the military and commercial aircraft industry is posing valid concerns about sharing airspace and air interference. There are challenges like the susceptibility to hacking or theft, collision, and high insurance costs that have become a hurdle regarding drones in the supply chain process. Further, the technology has many limitations that need to be highlighted. Limitations like limited battery life might restrict the operational duration. In addition, weather conditions also need to be taken into consideration. Whether drones can operate during high winds or rains. All these factors might impact supply chain management and may restrict the use of drones further. However, the role of drones by supply chain companies is only going to ascend in the future. R&D companies are working hard to overcome significant challenges. They are working to provide more and more opportunities above all obstacles to optimize supply chain operations efficiently. Frequently Asked Questions How can drones be used efficiently in the supply chain? Drones in the supply chain can be used efficiently to deliver at a low rate to rural areas. Also, it can eliminate the need for road transportation to save time, be more secure and faster. How will drones impact the supply chain? Drones in the supply chain will have a massive impact. Drones will improve service scenarios in industries and reduce costs, workforce, and capital. It can be helpful to manage and monitor inventory set up for products. What kinds of jobs can drones replace? Drones can replace five kinds of jobs. They are: Capturing difficult footage Enabling detailed monitoring Spotting errors and implementing an error-free workflow Assimilating huge data records { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How can drones be used efficiently in the supply chain?", "acceptedAnswer": { "@type": "Answer", "text": "Drones in the supply chain can be used efficiently to deliver at a low rate to rural areas. Also, it can eliminate the need for road transportation to save time, be more secure and faster." } },{ "@type": "Question", "name": "How will drones impact the supply chain?", "acceptedAnswer": { "@type": "Answer", "text": "Drones in the supply chain will have a massive impact. Drones will improve service scenarios in industries and reduce costs, workforce, and capital. 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Business Aviation

4 Major Ways Aviation Can Transit Towards A Low Carbon Path

Article | December 10, 2021

The aviation industry has allowed people to connect the world in unimaginable ways. Due to this, it has contributed massively to social and economic development globally. However, the aviation sector produces nearly 1.8% of annual carbon emissions. It is almost half of the total growth in carbon dioxide emissions in the last twenty years due to the expansion of flights, increasing routes, and airline sizes. In the loop, the commercial aviation sector has also been affected by climate change. The change is due to increased noise levels, air pollution, and waste production. According to the International Energy Agency (IEA), the industry recorded 2.8% of global CO2 emissions in 2019. But now, the industry has pledged to be carbon neutral by 2050 through a focus on a critical low-carbon strategy, says IATA. By looking at this futuristic development, airline businesses are becoming more and more optimistic. The Action Plan The aviation industry has taken steps to reduce rising carbon emissions. The industry had framed targets that included carbon-neutral growth before the pandemic. But the pandemic compelled the industry to make some critical decisions. One of them is to fasten the action plan for low-carbon development. McKinsey recently studied the industry’s emissions. According to the report, the industry's aviation emissions would be reduced by 18 to 35 percent by 2030. However, as the aviation industry’s growth is recorded from Asia, including India, China, and Southeast Asia, decarbonization can only work if airlines from these nations actively participate in the development. “For aviation, zero-carbon is a bold, audacious commitment. But it is also necessary.” -IATA Director General Willie Walsh Airlines and other businesses are under pressure to make rapid progress towards lower emissions. It is because breakthrough technology like hydrogen-powered planes has started manufacturing. For example, British Airways, Delta Air Lines, Inc., and United Airlines Holding Inc. have already made net-zero commitments by introducing hydrogen-powered planes. Similarly, JetBlue Airways Corp has set a target of 2040 to introduce low-carbon planes in no time. So, by looking at above comitments, how will aviation progress in terms of low-carbon development? What are those fundamental ways that’ll guide the industry to see a sustainable future in real life? 4 Ways Aviation will Look Forward to Reducing Carbon Emissions Green Fuel Aviation considers green fuel as one of the quickest paths to low carbon development. Green fuel can be a game-changer in lessening carbon emission impacts. But, furthermore, it can lead to drastic climate change. Green fuel, also known as sustainable aviation fuel (SAF), is made from renewable sources such as plants or waste. As per IATA, SAF can cut carbon emissions by nearly 80%. But specific concerns like cost and availability are equally essential to think about. For example, the United States and other countries consider subsidies to decrease prices and increase supplies. They are practicing this due to limited availability. Also, some airlines are blending small amounts into the fuel they buy for their aircraft. Other concerns, such as planes running properly on pure SAF, are also highlighted. In addition, flight engines based on petroleum fuel rely on their oily qualities to lubricate parts and function appropriately. So, it's unclear if green fuels offer that amount of strength in their engines to fly a flight. Despite so many heated concerns (that are valid), the industry still looks good as Boeing (BA.N) studies the above issue. It has even committed to ensuring its planes are certified for 100% SAF by 2030. 242 Lower Carbon Technologies Technological improvements to lower carbon emissions include retrofitting existing aircraft, adopting the latest fuel-efficient aircraft, retiring old aircraft, and others. Several ongoing electric or hybrid-electric aircraft technology projects are in the pipeline. They are being identified to enter the industry between 2022-2030. In contrast, some of them are already in service. Developments in Infrastructure The International Civil Aviation Organisation (ICAO) has created plans to reduce fuel burn and greenhouse gas emissions (GHGs). The plans have been forwarded to optimize communication, navigation, surveillance (CNS), and air transport management (ATM) regarding zero-carbon development. Apart from this, airlines are also working to align emission cuts with investments. Consumption of fuel usually covers 20-30% of operational costs. It is one of the highest costs of an airline business. So now airlines are considering adopting fuel-efficient flying and airport operations. Collaborations Today, aviation needs more stakeholders for a sustainable future. They can only increase the efficiencies and development of SAF. Stakeholders from technology providers, oil companies, and energy production could drive demand and help bridge the cost gap. For instance, airlines commit to buying SAF at a particular price or at a different price than traditional fuel jets. These factors could eliminate market risks for fuel suppliers. Next, airlines can work with B2B customers willing to pay for the decarbonization initiative. For example, airlines could use loyalty-program rewards as incentives for every customer to choose airlines that use SAF. Collaborations like these can help the industry accelerate its low carbon emission initiatives. These Top Airlines Commit to Using New Technologies Aviation industry leaders aim for 30% of the aircraft to operate with the help of new technologies by 2030. They strongly support the introduction of hydrogen and electric-powered planes to the market in order to reduce the industry's carbon footprint. So, let’s see the airlines and their commitment to creating a sustainable aviation future. Air New Zealand Air New Zealand’s initiatives such as True Target Zero accelerate the adoption of zero-emission aircraft worldwide. Air New Zealand is delighted to work with other industry leaders working towards net-zero goals. “Air New Zealand pledges to put low carbon solutions in place for all our smaller domestic and regional flights in the future. However, we know that the drive to decarbonize the aviation industry is impossible for one airline to tackle alone. Rather it’s a joint venture, and it's all about joining hands together.” -David Morgan, Chief Operational Integrity & Safety Officer, Air New Zealand Mokulele Airlines and Southern Airways Mokulele Airlines, the largest intra-state carrier in America, has already worked for many years as a maven to bring electrification to its air transportation system. “We are satisfied to join the World Economic Forum in seeking a global public commitment to promoting sustainable air travel.” -Stan Little, Chairman & CEO, Mokulele Airlines and Southern Airways Braathens Regional Airlines The airline has the ambition to make its flights fossil-free by 2030. The airline has included electric planes, and with its partnership with True Zero Aviation, it is taking steps to accelerate towards actual low carbon emissions. Can Aviation Make a Difference in the New Path of Development? There are a lot of positive aviation stories from all over the globe. However, aviation also has some barriers to the new path of low-carbon development. Nevertheless, aviation can undoubtedly make a difference by introducing technologies, implementing result-driven strategies, implementing the right tools, and many more. But from the customers' perspective, choosing to fly less can be another good reason to reduce an individual’s carbon pollution. The reduction can be up to 50% each year. So even avoiding long-distance flight travel could make a significant difference to aviation. Business travelers could adopt or choose to use virtual meeting technology. These could be other crucial factors limiting the carbon footprint in the atmosphere. Whatever you choose to opt for, it is high time to contribute to a more sustainable aviation sector for the future. Frequently Asked Questions How can airlines reduce their carbon footprint? Airlines can introduce more efficient aircraft. Efficiency in technological aspects, reduce flight delays, and increase the use of sustainable lower-carbon or alternative fuels. Also, investment plays a vital role here. They can invest in emissions initiatives and promote low-carbon travel. How can an airline achieve its carbon-neutral goals? An airline can explore hybrid and electric aircraft technology to reach carbon-neutral goals, reduce carbon emissions using SAF, and embrace fewer flight routes (distance). Do aircraft harm the atmosphere? Aircraft create very polluting elements and are highly challenging means of transport. Indeed, air traffic represents less than 2%-3% of the global CO2 emissions, yet it transmits direct CO2 emissions than cars on roads.

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Design and Engineering

Aircraft Engine Oils: Realizing Their Importance in Aircraft

Article | January 7, 2022

Airplane travel is one of the most convenient means of transportation. Consequently, air travel is growing, and aircraft need to be more efficient. Furthermore, in the aftermath of the pandemic, the aviation industry appears to be committed to ensuring a sustainable airflight future. So, for this, aircraft need to be more efficient in production costs and fuel consumption. An aircraft design depends on three of the most critical aspects. The first is the factor of reliability. Aviation is the only industry where it is impossible to overlook, rectify, or investigate a failed flight mechanism on the spot. The second factor is the need to minimize the weight and volume of its components to withstand load and fluctuating temperatures. And, the third factor is that it shows extreme concern from an environmental perspective. Temperatures on the ground can reach 60 °C and even -80 °C in the stratosphere, with supersonic aircraft reaching temperatures of over 200 °C. As a result of these factors, the aircraft lubrication system and its requirements are critical. From an economic perspective, servicing and maintenance are a significant part of airlines' expenses after the purchase. In addition, the replacement of parts can cause airplanes to remain grounded for an extended period. Such circumstances can lead to a loss of time and money simultaneously. From a safety aspect, failures at every level should be avoided. Failures like the shutdown of engines or breakage of engine parts can lead to aircraft failures or even crashes. So, by knowing all these issues around air travel, you can easily understand the interest in aircraft engine oil. An Innovative Lubrication System for Aircraft Engine Aircraft turbines revolve at up to 18,000 rpm (revolutions per minute). Due to this, internal temperatures can rise compared to the ambient temperature outside. So, aviation engines need an efficient oil-based lubricant to less pollute the environment and sustain long-distance air travel. Recently, researchers in the EU-funded ELUBSYS project developed a novel way to use specified aircraft engine oil to promote efficiency and reliability. For this, SAF (Sustainable Aviation Fuel) is in high demand. Moreover, the project's innovative oil production will also help reduce an airline’s operating and maintenance costs. In this way, Europe’s aircraft manufacturers are way ahead in supporting future aircraft engine development. “Aircraft engine turbines rotate at a very high speed with the help of the classic rubberized oil-seals used in the aircraft engine. The extremes of temperature and friction involved would destroy them. Yet aircraft engines need to stay lubricated.” -Vincent Thomas of Techspace Aero in Belgium Apart from this, the piston engine looks promising for the aviation piston engine industry. However, it seems like a piston engine holds an optimistic future in fuel economy. Now, with the inclusion of piston engines, there is more importance to using piston engine oil in the lubrication system for an aircraft engine. So, how piston engine will be the game-changer for aircraft? Piston Engine—A Game-Changer in Fuel Economy Numerous aviation firms are developing a new type of internal combustion engine. Such engines promise a notable boost in fuel economy while also plummeting greenhouse gas emissions. In addition, start-ups like EcoMotors, Achates Power, and Pinnacle Engines are building variations on piston engines with the help of specific piston engine oil. The engines serve as combustion chambers where fuel is ignited. That makes engines lighter in weight and faster in their operations with greater power density. In this way, piston engines result in less energy waste and thus operate more efficiently. “The technology is worthwhile. However, it is a completely different concept compared to conventional engines,” - Dean Tomazic, Vice President of FEV in Auburn. There are more success stories from the aviation piston engine industry. These stories predict that, indeed, aviation is going through a significant transformation. Another significant achievement comes from Pinnacle, based in San Carlos, Calif. It is developing a four-stroke, gasoline opposed-piston engine. The company’s founder, Monty Cleeves, invented a sleeve valve that ensures energy is used for propulsion instead of getting wasted after converting into heat. Functions of the Lubrication System for Aircraft Engine Oils What are the significant functions of lubricants in aviation oils and engines? It is the function that realizes the importance of things. Isn’t it? So, to realize the importance of aircraft engine oils, it’s crucial to show the potential of the aircraft lubrication systems. 1 Friction and Wear Reduction Lubricants reduce friction and wear in an aviation engine. The aircraft lubrication system deals with cooling, sealing, clearing, and fighting corrosion and rust in the engine. Airplanes that are used seldom need the thorough protection from rust and corrosion that good aviation oils can provide. Also, frequently flying airplanes need lubricants for smooth engine operations and functions to avoid failures. 2 Acts as a Cooling Agent But it is critical to use good aviation oils as lubricants. Oil is a heat-transform medium. Thus, a suitable oil should be used so that lubricants can keep the engine cool and smooth. 3 A life Saver of Aircraft Engines Lubricants help in extending the life span of an aircraft engine. If an aircraft uses good aviation oil, for example, SAF, biofuels, and more, then there are fewer chances of any engine repairs. In this case, piston engines are the best fit for aircraft with high demand. Piston engines use highly lubricant piston engine oils, which increase the longevity of aviation engines. Let’s look at some key takeaways from the market study of aircraft engine oil. Aircraft Engine Oil: Key Takeaways from its Market Study Commercial planes and business jets will likely witness high aircraft lubricant oil sales. According to IATA, mineral oil demand is expected to rise by 25% by 2030. Bio-based oils will dominate the aviation industry in response to soaring environmental concerns. Maintenance, repair, and operations (MRO) activities will emerge as crucial parts of aviation to drive the global aviation lubricant market. Lastly, what’s understood is that aircraft engine oil is the engine's lifeblood. Thus, the engine must function efficiently to encompass the length between overhauls. Frequently Asked Questions What does engine oil do in an aircraft? Engine oil functions as a coolant. Up to 40% of an aircraft’s cooling comes from engine oil. Oil creates a seal between the piston rings, which reduces wear and friction andprovides better compression with increased fuel efficiency. How is the engine oil lubricated? Engine oil is lubricated with seals using air, which holds back the oil. Air and oil need to be separated. The air eventually vents out in the form of heat. That is why good oil is necessary for aircraft for lubrication. What are the essential functions of engine oil? The essential functions of engine oil are: Minimizes friction and reduce wear Cleans the engine Transfers heat Prevents corrosion Forms a seal Cools the engine parts

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Business Aviation

Aviation Marketing: Budget Control is a New Survival Metric amid the Pandemic

Article | October 13, 2021

The UK government has announced that from 11th February, fully vaccinated passengers arriving into the country will no longer have to take COVID-19 tests on arrival. The news follows the removal of pre-departure testing for fully vaccinated UK-bound passengers this month. The relaxation of testing measures is something the aviation industry has been actively campaigning for, as it removes barriers to travel. Just today, IATA distributed a press release advocating for similar moves to be made by further governments. It cited a study focused on the UK carried out by Oxera and Edge Health which found that because Omicron is now highly prevalent in the UK, “if all travel testing requirements were removed there would be no impact on Omicron case numbers or hospitalizations.”

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Business Aviation

How is 5G going to be Advantageous for Aviation Industry Despite Safety Alarms?

Article | December 28, 2021

Drones may be troublesome at some points in the supply chain. It can cause many hurdles and safety hazards. But what about the vast potential that drones carry to assist and even improve safety? The topic of discussion in this blog revolves around drones in the supply chain. Are these advantageous or troublesome? The blog showcases both sides of the coin. According to the global commercial drone market’s study, drones are expected to witness growth of 26%. It is going to reach a value of $10,738m by 2022. Aren’t these figures impressive? While the pandemic has forced industries and businesses to increase touch-less mechanisms, the increasing demand for contactless deliveries has given drones a wide-ranging opportunity to be reliable. Did you know that over twenty thousand drones are registered for commercial use with the Federal Aviation Administration (FAA) today? Many of which are already being used in the supply chain process. A study by MarketsandMarkets indicates the drone package delivery market might surge from $528 million in 2020 to $39 billion in 2030 at a rate of 53.8%. Similarly, Gartner estimates that drone delivery will reduce delivery costs by 70%. These show a promising future for drone technology to hover industries and would significantly affect customers across the globe. How Exactly are Drones Changing Supply Chain Processes? Automation is becoming a comprehensive solution in the distribution industry. A report by the Brookings Institute mentions that over 70% of jobs may be automated. In that case, drone technology is the main focus today. On the other hand, some view automation as a threat. But with the help of automation, drones would make manual jobs redundant and destroy industries like aviation, transportation, production, and others involved throughout the global supply chain. However, several defenders of automation note that drone technology rarely replaces manual work. Instead, it tends to free up workers from a challenging workforce, reduces workloads and increases efficiency. As a result of this, companies become more productive. In the realm of the supply chain process, drones offer the chance to completely change inventory management ways and shipping methods. And thus, companies can operate quicker and errorless management. “As drones prove to be the next automation technology within the supply chain, businesses globally would do well. But to incur drone technology to their operations, they need to start investigating strategies to see if they would suitable their business model. My advice is to start looking for help from experts to understand the technological challenges, facts, and boundaries of using drones as part of your supply chain processes before going all-in too quickly.” - Trish Young’s, UK Head of Business Consulting – Retail, Consumer Goods, Travel & Hospitality at Cognizant. Let’s get into the advantages of drones that supply chain companies and industries are already reaping. Advantages of Drones Monitoring Supply Chain Delivery Courses Drones in the supply chain assist in monitoring supply chain courses for barriers. Therefore, it could positively impact the entire delivery process via transport carriers . In addition, drones are used for monitoring road conditions and other hazards in the delivery process. In this way, a delivery operator can quickly select an alternative shipping process and make efforts to achieve a faster or on-time delivery. Drones in Warehouses Drones in warehouses can be used for inventory counting, improving safety before the supply process starts. Warehouses are full of products kept for supply or shipping to different locations via different modes of transport. In this case, using drones, the scanning of products and data will be faster by having barcodes. In addition, as drones are much safer, they eliminate the need for workers to scale up monitoring and thus save time. Here are some other ways drones can help warehouses in: Providing better accuracy Reducing human labor costs Reducing workplace injuries Streamline inventory tasks Realistic Applications for Drones in Supply Chain Skyward Skyward is involved in developing the digital airspace infrastructure around industrial drones. In addition, the company is working on designing software for drones that will assist in the supply chain industries. “I can tell you this from an engineering background that it is now possible to deliver goods using drones under five pounds, which is 86 percent of Amazon’s inventory, within a 30-minute of radius,” - Jonathan Evans, the CEO of Skyward Drones in the supply chain in demand due to its capabilities. Skyward determines the practical application of this technology and develops it for future purposes. Amazon Amazon’s Prime Air is a new drone technology-driven pilot program. Amazon is currently focusing on smaller packages under the 5lb range under its supply chain process. Amazon drone delivery is one of the most innovative services, and other companies are getting inspired to develop their drone-enabled supply chain program. Walmart Walmart is also taking the approach and reaping the advantages of drones. However, it is going miles apart in terms of using the technology for its supply chain process. Walmart has partnered with some prominent drone companies like Flytrex and Zipline. Flytrex and Zipline are currently doing pilot programs for supply chains and deliveries. The Obstacles As drone technology has already taken to the skies and is already operational, it is yet to be seen how quickly regulatory agencies allow the technology to operate without legal restrictions. More than one million drones are ready to take to the skies by 2022. But hurdles like safety risks, privacy issues, and security interference cannot be ignored. In addition, the military and commercial aircraft industry is posing valid concerns about sharing airspace and air interference. There are challenges like the susceptibility to hacking or theft, collision, and high insurance costs that have become a hurdle regarding drones in the supply chain process. Further, the technology has many limitations that need to be highlighted. Limitations like limited battery life might restrict the operational duration. In addition, weather conditions also need to be taken into consideration. Whether drones can operate during high winds or rains. All these factors might impact supply chain management and may restrict the use of drones further. However, the role of drones by supply chain companies is only going to ascend in the future. R&D companies are working hard to overcome significant challenges. They are working to provide more and more opportunities above all obstacles to optimize supply chain operations efficiently. Frequently Asked Questions How can drones be used efficiently in the supply chain? Drones in the supply chain can be used efficiently to deliver at a low rate to rural areas. Also, it can eliminate the need for road transportation to save time, be more secure and faster. How will drones impact the supply chain? Drones in the supply chain will have a massive impact. Drones will improve service scenarios in industries and reduce costs, workforce, and capital. It can be helpful to manage and monitor inventory set up for products. What kinds of jobs can drones replace? Drones can replace five kinds of jobs. They are: Capturing difficult footage Enabling detailed monitoring Spotting errors and implementing an error-free workflow Assimilating huge data records { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How can drones be used efficiently in the supply chain?", "acceptedAnswer": { "@type": "Answer", "text": "Drones in the supply chain can be used efficiently to deliver at a low rate to rural areas. Also, it can eliminate the need for road transportation to save time, be more secure and faster." } },{ "@type": "Question", "name": "How will drones impact the supply chain?", "acceptedAnswer": { "@type": "Answer", "text": "Drones in the supply chain will have a massive impact. Drones will improve service scenarios in industries and reduce costs, workforce, and capital. It can be helpful to manage and monitor inventory set up for products." } },{ "@type": "Question", "name": "What kinds of jobs can drones replace?", "acceptedAnswer": { "@type": "Answer", "text": "Drones can replace five kinds of jobs. They are: Capturing difficult footage Enabling detailed monitoring Spotting errors and implementing an error-free workflow Assimilating huge data records" } }] }

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Business Aviation

What are the Areas the Blockchain Technology is Making a Difference in Aviation?

Article | December 10, 2021

The aviation industry has allowed people to connect the world in unimaginable ways. Due to this, it has contributed massively to social and economic development globally. However, the aviation sector produces nearly 1.8% of annual carbon emissions. It is almost half of the total growth in carbon dioxide emissions in the last twenty years due to the expansion of flights, increasing routes, and airline sizes. In the loop, the commercial aviation sector has also been affected by climate change. The change is due to increased noise levels, air pollution, and waste production. According to the International Energy Agency (IEA), the industry recorded 2.8% of global CO2 emissions in 2019. But now, the industry has pledged to be carbon neutral by 2050 through a focus on a critical low-carbon strategy, says IATA. By looking at this futuristic development, airline businesses are becoming more and more optimistic. The Action Plan The aviation industry has taken steps to reduce rising carbon emissions. The industry had framed targets that included carbon-neutral growth before the pandemic. But the pandemic compelled the industry to make some critical decisions. One of them is to fasten the action plan for low-carbon development. McKinsey recently studied the industry’s emissions. According to the report, the industry's aviation emissions would be reduced by 18 to 35 percent by 2030. However, as the aviation industry’s growth is recorded from Asia, including India, China, and Southeast Asia, decarbonization can only work if airlines from these nations actively participate in the development. “For aviation, zero-carbon is a bold, audacious commitment. But it is also necessary.” -IATA Director General Willie Walsh Airlines and other businesses are under pressure to make rapid progress towards lower emissions. It is because breakthrough technology like hydrogen-powered planes has started manufacturing. For example, British Airways, Delta Air Lines, Inc., and United Airlines Holding Inc. have already made net-zero commitments by introducing hydrogen-powered planes. Similarly, JetBlue Airways Corp has set a target of 2040 to introduce low-carbon planes in no time. So, by looking at above comitments, how will aviation progress in terms of low-carbon development? What are those fundamental ways that’ll guide the industry to see a sustainable future in real life? 4 Ways Aviation will Look Forward to Reducing Carbon Emissions Green Fuel Aviation considers green fuel as one of the quickest paths to low carbon development. Green fuel can be a game-changer in lessening carbon emission impacts. But, furthermore, it can lead to drastic climate change. Green fuel, also known as sustainable aviation fuel (SAF), is made from renewable sources such as plants or waste. As per IATA, SAF can cut carbon emissions by nearly 80%. But specific concerns like cost and availability are equally essential to think about. For example, the United States and other countries consider subsidies to decrease prices and increase supplies. They are practicing this due to limited availability. Also, some airlines are blending small amounts into the fuel they buy for their aircraft. Other concerns, such as planes running properly on pure SAF, are also highlighted. In addition, flight engines based on petroleum fuel rely on their oily qualities to lubricate parts and function appropriately. So, it's unclear if green fuels offer that amount of strength in their engines to fly a flight. Despite so many heated concerns (that are valid), the industry still looks good as Boeing (BA.N) studies the above issue. It has even committed to ensuring its planes are certified for 100% SAF by 2030. 242 Lower Carbon Technologies Technological improvements to lower carbon emissions include retrofitting existing aircraft, adopting the latest fuel-efficient aircraft, retiring old aircraft, and others. Several ongoing electric or hybrid-electric aircraft technology projects are in the pipeline. They are being identified to enter the industry between 2022-2030. In contrast, some of them are already in service. Developments in Infrastructure The International Civil Aviation Organisation (ICAO) has created plans to reduce fuel burn and greenhouse gas emissions (GHGs). The plans have been forwarded to optimize communication, navigation, surveillance (CNS), and air transport management (ATM) regarding zero-carbon development. Apart from this, airlines are also working to align emission cuts with investments. Consumption of fuel usually covers 20-30% of operational costs. It is one of the highest costs of an airline business. So now airlines are considering adopting fuel-efficient flying and airport operations. Collaborations Today, aviation needs more stakeholders for a sustainable future. They can only increase the efficiencies and development of SAF. Stakeholders from technology providers, oil companies, and energy production could drive demand and help bridge the cost gap. For instance, airlines commit to buying SAF at a particular price or at a different price than traditional fuel jets. These factors could eliminate market risks for fuel suppliers. Next, airlines can work with B2B customers willing to pay for the decarbonization initiative. For example, airlines could use loyalty-program rewards as incentives for every customer to choose airlines that use SAF. Collaborations like these can help the industry accelerate its low carbon emission initiatives. These Top Airlines Commit to Using New Technologies Aviation industry leaders aim for 30% of the aircraft to operate with the help of new technologies by 2030. They strongly support the introduction of hydrogen and electric-powered planes to the market in order to reduce the industry's carbon footprint. So, let’s see the airlines and their commitment to creating a sustainable aviation future. Air New Zealand Air New Zealand’s initiatives such as True Target Zero accelerate the adoption of zero-emission aircraft worldwide. Air New Zealand is delighted to work with other industry leaders working towards net-zero goals. “Air New Zealand pledges to put low carbon solutions in place for all our smaller domestic and regional flights in the future. However, we know that the drive to decarbonize the aviation industry is impossible for one airline to tackle alone. Rather it’s a joint venture, and it's all about joining hands together.” -David Morgan, Chief Operational Integrity & Safety Officer, Air New Zealand Mokulele Airlines and Southern Airways Mokulele Airlines, the largest intra-state carrier in America, has already worked for many years as a maven to bring electrification to its air transportation system. “We are satisfied to join the World Economic Forum in seeking a global public commitment to promoting sustainable air travel.” -Stan Little, Chairman & CEO, Mokulele Airlines and Southern Airways Braathens Regional Airlines The airline has the ambition to make its flights fossil-free by 2030. The airline has included electric planes, and with its partnership with True Zero Aviation, it is taking steps to accelerate towards actual low carbon emissions. Can Aviation Make a Difference in the New Path of Development? There are a lot of positive aviation stories from all over the globe. However, aviation also has some barriers to the new path of low-carbon development. Nevertheless, aviation can undoubtedly make a difference by introducing technologies, implementing result-driven strategies, implementing the right tools, and many more. But from the customers' perspective, choosing to fly less can be another good reason to reduce an individual’s carbon pollution. The reduction can be up to 50% each year. So even avoiding long-distance flight travel could make a significant difference to aviation. Business travelers could adopt or choose to use virtual meeting technology. These could be other crucial factors limiting the carbon footprint in the atmosphere. Whatever you choose to opt for, it is high time to contribute to a more sustainable aviation sector for the future. Frequently Asked Questions How can airlines reduce their carbon footprint? Airlines can introduce more efficient aircraft. Efficiency in technological aspects, reduce flight delays, and increase the use of sustainable lower-carbon or alternative fuels. Also, investment plays a vital role here. They can invest in emissions initiatives and promote low-carbon travel. How can an airline achieve its carbon-neutral goals? An airline can explore hybrid and electric aircraft technology to reach carbon-neutral goals, reduce carbon emissions using SAF, and embrace fewer flight routes (distance). Do aircraft harm the atmosphere? Aircraft create very polluting elements and are highly challenging means of transport. Indeed, air traffic represents less than 2%-3% of the global CO2 emissions, yet it transmits direct CO2 emissions than cars on roads.

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Design and Engineering

Aircraft Engine Oils: Realizing Their Importance in Aircraft

Article | January 7, 2022

Airplane travel is one of the most convenient means of transportation. Consequently, air travel is growing, and aircraft need to be more efficient. Furthermore, in the aftermath of the pandemic, the aviation industry appears to be committed to ensuring a sustainable airflight future. So, for this, aircraft need to be more efficient in production costs and fuel consumption. An aircraft design depends on three of the most critical aspects. The first is the factor of reliability. Aviation is the only industry where it is impossible to overlook, rectify, or investigate a failed flight mechanism on the spot. The second factor is the need to minimize the weight and volume of its components to withstand load and fluctuating temperatures. And, the third factor is that it shows extreme concern from an environmental perspective. Temperatures on the ground can reach 60 °C and even -80 °C in the stratosphere, with supersonic aircraft reaching temperatures of over 200 °C. As a result of these factors, the aircraft lubrication system and its requirements are critical. From an economic perspective, servicing and maintenance are a significant part of airlines' expenses after the purchase. In addition, the replacement of parts can cause airplanes to remain grounded for an extended period. Such circumstances can lead to a loss of time and money simultaneously. From a safety aspect, failures at every level should be avoided. Failures like the shutdown of engines or breakage of engine parts can lead to aircraft failures or even crashes. So, by knowing all these issues around air travel, you can easily understand the interest in aircraft engine oil. An Innovative Lubrication System for Aircraft Engine Aircraft turbines revolve at up to 18,000 rpm (revolutions per minute). Due to this, internal temperatures can rise compared to the ambient temperature outside. So, aviation engines need an efficient oil-based lubricant to less pollute the environment and sustain long-distance air travel. Recently, researchers in the EU-funded ELUBSYS project developed a novel way to use specified aircraft engine oil to promote efficiency and reliability. For this, SAF (Sustainable Aviation Fuel) is in high demand. Moreover, the project's innovative oil production will also help reduce an airline’s operating and maintenance costs. In this way, Europe’s aircraft manufacturers are way ahead in supporting future aircraft engine development. “Aircraft engine turbines rotate at a very high speed with the help of the classic rubberized oil-seals used in the aircraft engine. The extremes of temperature and friction involved would destroy them. Yet aircraft engines need to stay lubricated.” -Vincent Thomas of Techspace Aero in Belgium Apart from this, the piston engine looks promising for the aviation piston engine industry. However, it seems like a piston engine holds an optimistic future in fuel economy. Now, with the inclusion of piston engines, there is more importance to using piston engine oil in the lubrication system for an aircraft engine. So, how piston engine will be the game-changer for aircraft? Piston Engine—A Game-Changer in Fuel Economy Numerous aviation firms are developing a new type of internal combustion engine. Such engines promise a notable boost in fuel economy while also plummeting greenhouse gas emissions. In addition, start-ups like EcoMotors, Achates Power, and Pinnacle Engines are building variations on piston engines with the help of specific piston engine oil. The engines serve as combustion chambers where fuel is ignited. That makes engines lighter in weight and faster in their operations with greater power density. In this way, piston engines result in less energy waste and thus operate more efficiently. “The technology is worthwhile. However, it is a completely different concept compared to conventional engines,” - Dean Tomazic, Vice President of FEV in Auburn. There are more success stories from the aviation piston engine industry. These stories predict that, indeed, aviation is going through a significant transformation. Another significant achievement comes from Pinnacle, based in San Carlos, Calif. It is developing a four-stroke, gasoline opposed-piston engine. The company’s founder, Monty Cleeves, invented a sleeve valve that ensures energy is used for propulsion instead of getting wasted after converting into heat. Functions of the Lubrication System for Aircraft Engine Oils What are the significant functions of lubricants in aviation oils and engines? It is the function that realizes the importance of things. Isn’t it? So, to realize the importance of aircraft engine oils, it’s crucial to show the potential of the aircraft lubrication systems. 1 Friction and Wear Reduction Lubricants reduce friction and wear in an aviation engine. The aircraft lubrication system deals with cooling, sealing, clearing, and fighting corrosion and rust in the engine. Airplanes that are used seldom need the thorough protection from rust and corrosion that good aviation oils can provide. Also, frequently flying airplanes need lubricants for smooth engine operations and functions to avoid failures. 2 Acts as a Cooling Agent But it is critical to use good aviation oils as lubricants. Oil is a heat-transform medium. Thus, a suitable oil should be used so that lubricants can keep the engine cool and smooth. 3 A life Saver of Aircraft Engines Lubricants help in extending the life span of an aircraft engine. If an aircraft uses good aviation oil, for example, SAF, biofuels, and more, then there are fewer chances of any engine repairs. In this case, piston engines are the best fit for aircraft with high demand. Piston engines use highly lubricant piston engine oils, which increase the longevity of aviation engines. Let’s look at some key takeaways from the market study of aircraft engine oil. Aircraft Engine Oil: Key Takeaways from its Market Study Commercial planes and business jets will likely witness high aircraft lubricant oil sales. According to IATA, mineral oil demand is expected to rise by 25% by 2030. Bio-based oils will dominate the aviation industry in response to soaring environmental concerns. Maintenance, repair, and operations (MRO) activities will emerge as crucial parts of aviation to drive the global aviation lubricant market. Lastly, what’s understood is that aircraft engine oil is the engine's lifeblood. Thus, the engine must function efficiently to encompass the length between overhauls. Frequently Asked Questions What does engine oil do in an aircraft? Engine oil functions as a coolant. Up to 40% of an aircraft’s cooling comes from engine oil. Oil creates a seal between the piston rings, which reduces wear and friction andprovides better compression with increased fuel efficiency. How is the engine oil lubricated? Engine oil is lubricated with seals using air, which holds back the oil. Air and oil need to be separated. The air eventually vents out in the form of heat. That is why good oil is necessary for aircraft for lubrication. What are the essential functions of engine oil? The essential functions of engine oil are: Minimizes friction and reduce wear Cleans the engine Transfers heat Prevents corrosion Forms a seal Cools the engine parts

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Mitsubishi Aircraft Corporation (Global)

Mitsubishi Aircraft Corporation was founded in 2008 and is based in Nagoya, Japan. With Mitsubishi Heavy Industries, Ltd. as its parent company, Mitsubishi Aircraft Corporation has been dedicated to the development and sales support of the Mitsubishi Regional Jet passenger airliner.

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Aviation Technology

Supernal, Hyundai WIA and Mecaer Aviation Group Partner to Accelerate eVTOL Landing Gear Development

PR Newswire | October 19, 2023

Supernal, Hyundai Motor Group's (HMG) Advanced Air Mobility (AAM) company, Hyundai WIA, a global automotive and aerospace parts manufacturer and Mecaer Aviation Group, an Italy-based global aeronautical company, announced today a partnership to design and manufacture landing gear systems for electric vertical takeoff and landing (eVTOL) vehicles. Hyundai WIA specializes in mass manufacturing and precision machine tools, while Mecaer is experienced in designing and building aerospace-grade landing gear systems. The three partners are collaborating to improve the safety and overall performance of eVTOL vehicles by addressing weight, structural efficiency, energy absorption and electronic system integration in the landing gear design and manufacturing process. "Our collaboration with Hyundai WIA and Mecaer is a testament to Supernal's commitment to innovation and the highest standards of safety, design and manufacturing for Advanced Air Mobility," said Jaiwon Shin, president of Hyundai Motor Group and CEO of Supernal. "This partnership unites our collective strengths and expertise to deliver aerospace-grade eVTOL landing gear in record time and ensure their scalability and sustainability. These types of automotive and aerospace strategic alliances are key to the growth and success of our emerging industry." The partnership is critical to Supernal's efforts to pioneer high-scale production processes that will meet future demands of the AAM industry. The collaboration will support the business model—and streamline manufacturing—by incorporating state-of-the-art materials and efficient assembly technologies. "Hyundai WIA looks forward to leveraging our expertise from the automotive industry in large-scale parts manufacturing for the benefit of Supernal's upcoming eVTOL aircraft," said Jae-Wook Jung, president and CEO of Hyundai WIA. "We foresee significant potential to help demonstrate how cross-industry efficiencies can address enduring supply chain challenges, as well as the potential created by a new category of civil aviation." "We are especially proud to announce our participation in this industry-leading strategic partnership and to have teamed with Supernal and Hyundai WIA to design, develop and manufacture a fully integrated wheeled landing gear for the Advanced Air Mobility company's eVTOL vehicle," said Bruno Spagnolini, CEO, Mecaer. "We are extremely appreciative of the trust Supernal has shown in the ability of the Mecaer and Hyundai WIA team to produce and innovate its landing gear system." Supernal, Hyundai WIA and Mecaer held a signing ceremony for the partnership at the Seoul Air Show on October 18.

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Business Aviation

Alerion Aviation Expands Fleet, Offering Enhanced Private Jet Charter Services

PR Newswire | October 03, 2023

Alerion Aviation, a leading brand in private aviation management and charter services, is thrilled to announce the addition of several new private jets to its managed aircraft portfolio. With this expansion, Alerion Aviation is now equipped to provide an even greater range of options for private jet charter, ensuring an unparalleled experience for its clients. The newly added aircraft, meticulously selected for their comfort, performance, and safety, include a diverse range of models from Gulfstream GV and G200, Hawker 900, Citation Sovereign and Citation X. Whether for business or leisure, Alerion Aviation's fleet offers a charter solution tailored to each client's requirements. "We are excited to offer our clients an expanded fleet of private jets under our management for charter," said Richard Ziskind, Chief Commercial Officer at Alerion Aviation. "This strategic expansion allows us to continue delivering the highest level of service, flexibility, and luxury in the private aviation industry." Alerion Aviation takes pride in its commitment to safety, ensuring that all aircraft are maintained to the highest industry standards. The company's team of experienced professionals provides a seamless and worry-free travel experience for every client. Whether it is a short domestic flight or a long-haul international journey, Alerion Aviation remains dedicated to delivering unparalleled luxury, convenience, and privacy for its clients. The company's charter services are ideal for business executives, families, and individuals seeking a hassle-free and exclusive travel experience. About Alerion Aviation: Alerion Aviation, with bases in New York, Florida, and California, provides an unmatched level of service, safety, and privacy for private jet charters as well as aircraft management, maintenance, and worldwide aviation consulting. It manages and operates midsize, super-mid, and heavy jets, all available for charter. The company's commitment to safety has garnered prestigious, third-party ratings, including the ARG/US Platinum Elite Rating, Wyvern, and IS-BAO (International Standard for Business Aviation Operations) Stage 3 certification.

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Aviation Technology

Aviation Capital Group Announces Delivery of One A321neo to Spirit Airlines

PR Newswire | October 25, 2023

Garmin announced its latest aviator smartwatch – the D2™ Mach 1 Pro. Featuring a large AMOLED touchscreen display, up to 25 days of battery life1, an LED flashlight and more – D2 Mach 1 Pro is designed for the most demanding pilot lifestyles, including those who fly professionally. Sporting classic pilot watch styling and premium materials like sapphire and titanium, the D2 Mach 1 Pro is ready to be worn both in and out of the cockpit. With extensive aviation, health, fitness and smartwatch features – D2 Mach 1 Pro redefines what pilots should expect from their smartwatch. "This year marks 10 years of the D2 series – a smartwatch line that pilots have relied on to combine aviation tools with the latest smartwatch technology. The D2 Mach 1 Pro provides an extensive set of advanced capabilities that pilots use every day, all while touting battery life that can withstand even the long-haul commercial pilot trips. Features like the LED flashlight and large AMOLED display, combined with the high-end materials, make this the most premium-built D2 smartwatch yet." –Carl Wolf, Garmin Vice President of Aviation Sales and Marketing New features pilots will love A built-in LED flashlight offers variable white light intensities, a strobe function and red light for flight deck operations. Improved battery life touts up to 25 days in smartwatch mode and up to 46 hours in the Fly activity, perfect for the professional pilots who complete their trip over multiple days. Red Shift Mode changes the entire watch interface to shades of red to help preserve night vision, which provides for potentially clearer sight for demanding night flying conditions. The ECG app2 allows users to record their heart rhythm and check for signs of atrial fibrillation (AFib). Users can take a 30-second ECG recording and view the results immediately on their smartwatch and, optionally, later in the Garmin Connect™ smartphone app. When pilots aren't taking to the skies, they can get a better understanding of their fitness levels and track their performance with more than 30 built-in sports apps and advanced training features like hill score and endurance score. Designed for pilots Built for 24/7 wear, the carbon gray D2 Mach 1 Pro combines a durable design and premium materials like sapphire and titanium with a vibrant and sunlight-readable 1.4" AMOLED display. The 51mm watch case features a diamond-like carbon (DLC) titanium bezel and stainless steel 5-button design, allowing for quick access to flying tools, fitness stats, smart notifications3 and more – all on the responsive touchscreen interface. Compatible with a wide variety of metal, leather, nylon and silicone QuickFit™ bands, the D2 Mach 1 Pro can be styled for every type of event, whether it's a workout at the gym or a night on the town. Premium aviation features on your wrist The D2 Mach 1 Pro includes all the preflight, in-flight and postflight features pilots have come to know and trust from the D2 series, including a worldwide aeronautical database, HSI, Direct-to and moving map — all available without a phone connection. Pilots can stay informed with easy access to NEXRAD3, METARs, TAFs and MOS4 weather reports — alongside custom weather alerts as well as non-weather alerts like time, distance, altitude and a fuel timer. Utilize the wrist-based Pulse Ox sensor5 to monitor blood oxygen levels and barometric altimeter for altitude alerts. And in case of an engine-related issue, the D2 Mach 1 Pro can show the best glide speed, estimated glide distance and glide time, along with a bearing pointer to the nearest airport and a list of alternate airports. Flight logging is a breeze with the D2 Mach 1 Pro, which automatically starts tracking flights on takeoff, then automatically transfers the date, duration, total flight time and route to the user's flyGarmin.com logbook3. Pilots can connect with the Garmin Pilot™ app to seamlessly transfer flight plans to the watch and view the list of waypoints included in their route. Additionally, for pilots operating a PlaneSync™-equipped aircraft, the D2 Mach 1 Pro can be used to access the aircraft dashboard to view status information6 including fuel, electrical, database and location information while away from the aircraft. Customized fitness With dozens of built-in sports apps – including new team sport activities like football, baseball, softball and more – D2 Mach 1 Pro provides data and insights for many passions. Whether working out at a gym or in the comfort of one's home, the D2 Mach 1 Pro tracks activities like strength, cardio, indoor rowing, stair stepping, yoga and HIIT. Users can also take advantage of daily workout suggestions or follow animated cardio, strength, yoga and Pilates workouts right on their watch screen. For those exploring the great outdoors, they can keep track of adventures like hiking, mountain biking, skiing, snowboarding, surfing, whitewater rafting and more. Around-the-clock wearability The D2 Mach 1 Pro is designed for all-day wear and includes advanced health and wellness tools, as well as a suite of smart features to keep users connected while on the go. Loaded with 24/7 health monitoring features, the D2 Mach 1 Pro includes Body Battery™ energy monitoring, all-day stress tracking, jet lag advisor, advanced sleep monitoring and sleep score, and more. Packed with connected features, the D2 Mach 1 Pro lets users receive smart notifications3; download songs from Spotify®, Deezer or Amazon Music7 for phone-free listening; check their calendar; breeze through checkout lines with Garmin Pay™ contactless payments8; and more. Like all Garmin smartwatches, the D2 Mach 1 Pro can be used with either Android or Apple® smartphones. Available now, the D2 Mach 1 Pro includes a vented titanium bracelet with carbon gray DLC coating as well as a black silicone band for a suggested retail price of $1399.99. Garmin products and services have revolutionized flight and become essential to the lives of pilots and aircraft owners and operators around the world. A leading provider of solutions to general aviation, business aviation, rotorcraft, advanced air mobility, government and defense, and commercial air carrier customers, Garmin believes every day is an opportunity to innovate. Recipient of the prestigious Robert J. Collier Trophy for Garmin Autoland, Garmin developed the world's first certified autonomous system that activates during an emergency to control and land an aircraft without human intervention. Visit the Garmin Newsroom, email our media team, connect with @garminaviation on social, or follow our blog. Battery life based on D2 Mach 1 Pro when smartwatch mode is enabled. The ECG app is only available when paired with a smartphone with the latest version of the Garmin Connect smartphone app. The ECG app is not available in all regions; see Garmin.com/ECG for availability. The ECG app is not intended for use by people under 22 years old. With the ECG app, this device is capable of generating an ECG similar to a single-lead electrocardiogram. When paired with a compatible smartphone, with a data connection, and in range of Bluetooth technology. U.S. airports only This is not a medical device and is not intended for use in the diagnosis or monitoring of any medical condition; see Garmin.com/ataccuracy. Pulse Ox is not available in all countries. Remote aircraft status requires active PlaneSync subscription. User's smart device must have internet connectivity. Feature is available on-ground only and requires GDL 60 to have LTE connectivity; signal strength and other factors may apply. See Garmin.com/PlaneSyncCoverage for coverage details. May require premium subscription by a third-party music provider View current supported country, payment network and issuing bank information at Garmin.com/GarminPay/Banks.

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Aviation Technology

Supernal, Hyundai WIA and Mecaer Aviation Group Partner to Accelerate eVTOL Landing Gear Development

PR Newswire | October 19, 2023

Supernal, Hyundai Motor Group's (HMG) Advanced Air Mobility (AAM) company, Hyundai WIA, a global automotive and aerospace parts manufacturer and Mecaer Aviation Group, an Italy-based global aeronautical company, announced today a partnership to design and manufacture landing gear systems for electric vertical takeoff and landing (eVTOL) vehicles. Hyundai WIA specializes in mass manufacturing and precision machine tools, while Mecaer is experienced in designing and building aerospace-grade landing gear systems. The three partners are collaborating to improve the safety and overall performance of eVTOL vehicles by addressing weight, structural efficiency, energy absorption and electronic system integration in the landing gear design and manufacturing process. "Our collaboration with Hyundai WIA and Mecaer is a testament to Supernal's commitment to innovation and the highest standards of safety, design and manufacturing for Advanced Air Mobility," said Jaiwon Shin, president of Hyundai Motor Group and CEO of Supernal. "This partnership unites our collective strengths and expertise to deliver aerospace-grade eVTOL landing gear in record time and ensure their scalability and sustainability. These types of automotive and aerospace strategic alliances are key to the growth and success of our emerging industry." The partnership is critical to Supernal's efforts to pioneer high-scale production processes that will meet future demands of the AAM industry. The collaboration will support the business model—and streamline manufacturing—by incorporating state-of-the-art materials and efficient assembly technologies. "Hyundai WIA looks forward to leveraging our expertise from the automotive industry in large-scale parts manufacturing for the benefit of Supernal's upcoming eVTOL aircraft," said Jae-Wook Jung, president and CEO of Hyundai WIA. "We foresee significant potential to help demonstrate how cross-industry efficiencies can address enduring supply chain challenges, as well as the potential created by a new category of civil aviation." "We are especially proud to announce our participation in this industry-leading strategic partnership and to have teamed with Supernal and Hyundai WIA to design, develop and manufacture a fully integrated wheeled landing gear for the Advanced Air Mobility company's eVTOL vehicle," said Bruno Spagnolini, CEO, Mecaer. "We are extremely appreciative of the trust Supernal has shown in the ability of the Mecaer and Hyundai WIA team to produce and innovate its landing gear system." Supernal, Hyundai WIA and Mecaer held a signing ceremony for the partnership at the Seoul Air Show on October 18.

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Business Aviation

Alerion Aviation Expands Fleet, Offering Enhanced Private Jet Charter Services

PR Newswire | October 03, 2023

Alerion Aviation, a leading brand in private aviation management and charter services, is thrilled to announce the addition of several new private jets to its managed aircraft portfolio. With this expansion, Alerion Aviation is now equipped to provide an even greater range of options for private jet charter, ensuring an unparalleled experience for its clients. The newly added aircraft, meticulously selected for their comfort, performance, and safety, include a diverse range of models from Gulfstream GV and G200, Hawker 900, Citation Sovereign and Citation X. Whether for business or leisure, Alerion Aviation's fleet offers a charter solution tailored to each client's requirements. "We are excited to offer our clients an expanded fleet of private jets under our management for charter," said Richard Ziskind, Chief Commercial Officer at Alerion Aviation. "This strategic expansion allows us to continue delivering the highest level of service, flexibility, and luxury in the private aviation industry." Alerion Aviation takes pride in its commitment to safety, ensuring that all aircraft are maintained to the highest industry standards. The company's team of experienced professionals provides a seamless and worry-free travel experience for every client. Whether it is a short domestic flight or a long-haul international journey, Alerion Aviation remains dedicated to delivering unparalleled luxury, convenience, and privacy for its clients. The company's charter services are ideal for business executives, families, and individuals seeking a hassle-free and exclusive travel experience. About Alerion Aviation: Alerion Aviation, with bases in New York, Florida, and California, provides an unmatched level of service, safety, and privacy for private jet charters as well as aircraft management, maintenance, and worldwide aviation consulting. It manages and operates midsize, super-mid, and heavy jets, all available for charter. The company's commitment to safety has garnered prestigious, third-party ratings, including the ARG/US Platinum Elite Rating, Wyvern, and IS-BAO (International Standard for Business Aviation Operations) Stage 3 certification.

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Aviation Technology

Aviation Capital Group Announces Delivery of One A321neo to Spirit Airlines

PR Newswire | October 25, 2023

Garmin announced its latest aviator smartwatch – the D2™ Mach 1 Pro. Featuring a large AMOLED touchscreen display, up to 25 days of battery life1, an LED flashlight and more – D2 Mach 1 Pro is designed for the most demanding pilot lifestyles, including those who fly professionally. Sporting classic pilot watch styling and premium materials like sapphire and titanium, the D2 Mach 1 Pro is ready to be worn both in and out of the cockpit. With extensive aviation, health, fitness and smartwatch features – D2 Mach 1 Pro redefines what pilots should expect from their smartwatch. "This year marks 10 years of the D2 series – a smartwatch line that pilots have relied on to combine aviation tools with the latest smartwatch technology. The D2 Mach 1 Pro provides an extensive set of advanced capabilities that pilots use every day, all while touting battery life that can withstand even the long-haul commercial pilot trips. Features like the LED flashlight and large AMOLED display, combined with the high-end materials, make this the most premium-built D2 smartwatch yet." –Carl Wolf, Garmin Vice President of Aviation Sales and Marketing New features pilots will love A built-in LED flashlight offers variable white light intensities, a strobe function and red light for flight deck operations. Improved battery life touts up to 25 days in smartwatch mode and up to 46 hours in the Fly activity, perfect for the professional pilots who complete their trip over multiple days. Red Shift Mode changes the entire watch interface to shades of red to help preserve night vision, which provides for potentially clearer sight for demanding night flying conditions. The ECG app2 allows users to record their heart rhythm and check for signs of atrial fibrillation (AFib). Users can take a 30-second ECG recording and view the results immediately on their smartwatch and, optionally, later in the Garmin Connect™ smartphone app. When pilots aren't taking to the skies, they can get a better understanding of their fitness levels and track their performance with more than 30 built-in sports apps and advanced training features like hill score and endurance score. Designed for pilots Built for 24/7 wear, the carbon gray D2 Mach 1 Pro combines a durable design and premium materials like sapphire and titanium with a vibrant and sunlight-readable 1.4" AMOLED display. The 51mm watch case features a diamond-like carbon (DLC) titanium bezel and stainless steel 5-button design, allowing for quick access to flying tools, fitness stats, smart notifications3 and more – all on the responsive touchscreen interface. Compatible with a wide variety of metal, leather, nylon and silicone QuickFit™ bands, the D2 Mach 1 Pro can be styled for every type of event, whether it's a workout at the gym or a night on the town. Premium aviation features on your wrist The D2 Mach 1 Pro includes all the preflight, in-flight and postflight features pilots have come to know and trust from the D2 series, including a worldwide aeronautical database, HSI, Direct-to and moving map — all available without a phone connection. Pilots can stay informed with easy access to NEXRAD3, METARs, TAFs and MOS4 weather reports — alongside custom weather alerts as well as non-weather alerts like time, distance, altitude and a fuel timer. Utilize the wrist-based Pulse Ox sensor5 to monitor blood oxygen levels and barometric altimeter for altitude alerts. And in case of an engine-related issue, the D2 Mach 1 Pro can show the best glide speed, estimated glide distance and glide time, along with a bearing pointer to the nearest airport and a list of alternate airports. Flight logging is a breeze with the D2 Mach 1 Pro, which automatically starts tracking flights on takeoff, then automatically transfers the date, duration, total flight time and route to the user's flyGarmin.com logbook3. Pilots can connect with the Garmin Pilot™ app to seamlessly transfer flight plans to the watch and view the list of waypoints included in their route. Additionally, for pilots operating a PlaneSync™-equipped aircraft, the D2 Mach 1 Pro can be used to access the aircraft dashboard to view status information6 including fuel, electrical, database and location information while away from the aircraft. Customized fitness With dozens of built-in sports apps – including new team sport activities like football, baseball, softball and more – D2 Mach 1 Pro provides data and insights for many passions. Whether working out at a gym or in the comfort of one's home, the D2 Mach 1 Pro tracks activities like strength, cardio, indoor rowing, stair stepping, yoga and HIIT. Users can also take advantage of daily workout suggestions or follow animated cardio, strength, yoga and Pilates workouts right on their watch screen. For those exploring the great outdoors, they can keep track of adventures like hiking, mountain biking, skiing, snowboarding, surfing, whitewater rafting and more. Around-the-clock wearability The D2 Mach 1 Pro is designed for all-day wear and includes advanced health and wellness tools, as well as a suite of smart features to keep users connected while on the go. Loaded with 24/7 health monitoring features, the D2 Mach 1 Pro includes Body Battery™ energy monitoring, all-day stress tracking, jet lag advisor, advanced sleep monitoring and sleep score, and more. Packed with connected features, the D2 Mach 1 Pro lets users receive smart notifications3; download songs from Spotify®, Deezer or Amazon Music7 for phone-free listening; check their calendar; breeze through checkout lines with Garmin Pay™ contactless payments8; and more. Like all Garmin smartwatches, the D2 Mach 1 Pro can be used with either Android or Apple® smartphones. Available now, the D2 Mach 1 Pro includes a vented titanium bracelet with carbon gray DLC coating as well as a black silicone band for a suggested retail price of $1399.99. Garmin products and services have revolutionized flight and become essential to the lives of pilots and aircraft owners and operators around the world. A leading provider of solutions to general aviation, business aviation, rotorcraft, advanced air mobility, government and defense, and commercial air carrier customers, Garmin believes every day is an opportunity to innovate. Recipient of the prestigious Robert J. Collier Trophy for Garmin Autoland, Garmin developed the world's first certified autonomous system that activates during an emergency to control and land an aircraft without human intervention. Visit the Garmin Newsroom, email our media team, connect with @garminaviation on social, or follow our blog. Battery life based on D2 Mach 1 Pro when smartwatch mode is enabled. The ECG app is only available when paired with a smartphone with the latest version of the Garmin Connect smartphone app. The ECG app is not available in all regions; see Garmin.com/ECG for availability. The ECG app is not intended for use by people under 22 years old. With the ECG app, this device is capable of generating an ECG similar to a single-lead electrocardiogram. When paired with a compatible smartphone, with a data connection, and in range of Bluetooth technology. U.S. airports only This is not a medical device and is not intended for use in the diagnosis or monitoring of any medical condition; see Garmin.com/ataccuracy. Pulse Ox is not available in all countries. Remote aircraft status requires active PlaneSync subscription. User's smart device must have internet connectivity. Feature is available on-ground only and requires GDL 60 to have LTE connectivity; signal strength and other factors may apply. See Garmin.com/PlaneSyncCoverage for coverage details. May require premium subscription by a third-party music provider View current supported country, payment network and issuing bank information at Garmin.com/GarminPay/Banks.

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