Air Transport
Article | July 6, 2022
The pandemic has caused a deeper level of disruption, which brought the aviation industry to a standstill for months. After facing long months of hardship, what vision and steps will be for airline recovery? This is a significant concern. This would now require complete planning over some crucial areas that form the pillars of the aviation industry.
It is especially airline businesses that require a novel set of advancements to build operational confidence. As the industry is rebooting, technology is benefiting. Be it robotics, IoT, biometrics, seamless integration, automation, and more will aid businesses and their processes.
Therefore, the industry’s next vision is being set according to the evolving changes in the airline industry due to covid-19. It will establish resilience and flexibility for businesses to adapt to changing conditions while improving efficiency.
Here are the key considerations that will be seen as airline recovery curbing airline challenges to plan new avenues beyond 2021.
Collaboration
Collaboration in the aviation business landscape has been the most important consideration after the pandemic affected the industry. Keeping the vision of collaborating with stakeholders and the commercial airline industry to focus on business and customer confidence will restart operations safely.
Collaboration in the future will have a better grasp and be more efficient because of better coordination of data sources being introduced currently. Collaboration becomes even more crucial in the coming years, where you will need updated and accurate information about your business operations. This vision will enhance chances of the following aspects as well:
Customized Experience
Leading to the modifications happening in the industry, you will be able to offer customized services to customers. Advanced integration functionalities will allow forming a contactless and personalized experience to curb the challenges prevailing. Providing transparent and reliable information to customers is one of the critical aspects of airline recovery and rebooting happening now. This is why a customized experience will aid airline businesses more safely in the coming years.
Personalization
Today, airlines, governments, and stakeholders are developing best practices for the immediate future of business with a greater focus on personalization throughout the service journey. It will help attract potential customers and end the general approach, which the industry was practicing before the pandemic.
Monitoring
To design a post-pandemic business model, you can look at the types of technological solutions and processes that have already been started and would emerge beyond 2021.
It has been envisioned that airline industry analysis, coupled with monitoring, would allow businesses to manage resources more efficiently. In this way, deployment of the technology stack will be more accessible according to the need. This will strive to reduce crowds at airports and, therefore, effective management with the help of predicted monitoring will be in action.
Digital Solutions
The new normal in the aviation industry, using technology, would continue to ensure physical contact is diminished or might be eliminated in the future. Mandatory digital checks, implementation of digital platforms, contactless services, and information collected through mobile devices are some elements of the new business models. The industry's vision in the coming years is to demonstrate how it can use digital technology for transformation at scale.
Advanced Processing System
The next, the aviation industry foresees, is utilizing technology for automation, security, identity management, and robotics. Using these, you can develop attractive yet safe experiences for staff as well as customers. The advancing data processing system and management offer a seamless module for companies to handle risks, controls, handling, and tracking. The inclusion of the advanced system at the airport, airline companies will make the process function efficiently. And because of optimized coordination through automated touchpoints, chances of an increase in revenue will be higher and faster than before.
Remote Processing
The continuous advancement of airline activities will significantly support capacity limitations in the coming years. Because of this, you will have safer processing of data and information without any threats or breaches.
The pandemic has put greater focus on the need for such a flexible approach with resilience. Also, it brings urgency to the availability of technology to use while going remote so that you can provide flexibility to your employees to work frictionless.
The industry's vision in its plan is to unlock the full benefits of technology to access and initiate global coordination remotely.
A Changed Way to do Business Today—Sustainability
Companies operating in the airline business are still understanding to survive in the times of COVID-19. Being fast and evolving is the only way they realized to fight against the current situation.
The new normal is bringing changes in the airline industry post covid. This will help the industry to get back its wings to forecast and set up its next vision in the future.
Therefore, industry stakeholders need to quickly put immediate business restart efforts to focus on sustainable implementations. This will make the future actions of the aviation industry monitor and evaluate effectively well in response to the ongoing pandemic. Also, it would help them be ready to face even harsh circumstances if anytime it approaches.
Frequently Asked Questions
What are the risks to the aviation industry during COVID-19?
The level of risk is on the rise in the COVID-19 situation at present in the aviation industry. It may affect the operation, new business models, management, monitoring, and evaluation more as remote work culture is hyped.
What are the main sectors of the airline industry that need improvement?
There are limited sectors in aviation. However, the main ones that need improvement are commercial aviation and business aviation.
What are the crucial areas of operation in the aviation industry?
Flight operations are crucial, including operation control, connectivity, network, data handling, integration, maintenance planning, and software.
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Business Aviation
Article | December 28, 2021
The global airline industry is currently going through unprecedented financial damage. A few factors contributing are high operational costs, increased security costs, low customer satisfaction, low revenue, and frequent dynamic shifts in air travel.
Hence, it’s a high time for airlines businesses to resolve their multitude of issues for its economy to recover. To leverage this goal, the industry should leverage its most high-volume asset—analytics. Analytics will help drive the airline industry's growth rate in the coming years.
It’s because, Developing new data applications will bring a handful of digital marketing opportunities in the next five years. And these applications will bridge the gap in the industry.
Welcome to the New Age of Analytics
This topic of discussion is not new. But the new thing about analytics is that it is changing the airline industry data collection process. Analytics has become an essential part because the pandemic has forced countless non-digital airline businesses to shift to online operations.
Advanced analytics with innovative data technologies is becoming popular due to its numerous applications. To name a few, it provides smart management abilities and a proper decision-making system. So, to get a hand over this, marketers should have a razor-sharp focus to upgrade their analytics.
With advanced analytics, airlines can deliver the right information to the right audience at the right time. And when customers access the right information efficiently, they turn into prospective clients. In addition, by using analytics as part of online operations, airlines can survive without a dedicated offline presence.
With the digital transformation happening in the aviation industry, it at a turning point. The situation now is an “adapt or die” one. This policy is generating opportunities for airlines that are making significant changes to their current old business model. However, such a transformation is only possible when analytical technologies are fully adapted. This way, marketers can easily capitalize on operating online by being agile and have adaptable tools.
How can Marketers Adapt Analytics?
As a marketer in the digital era, you need to organize data with the help of technology. By organizing data, you can easily collect data from channels such as social media, loyalty programs, and other online forums. Here are some to use Analytics to empower digital transformation:
Power of Personalization
Digital technologies offer marketing and sales opportunities in direct and indirect channels. For supplies and buyers, this means they can establish greater contact with consumers. It will result in a significant way to sell and buy more products. However, you can take customer interaction a step further by offering personalized offers and discounts with analytics.
Investing in Loyal Customer Base
The most important digital opportunity comes from loyalty programs. Offering it can provide marketers with substantial amounts of customer information. Additionally, there are three other focus areas where you can use analytics:
Partnership with leading technology providers
Enhancing content
Cost maintenance
Investing in these customer-centric areas using analytics will gradually deliver proven results.
Empowering Strategies using Analytics
The next step is to develop a comprehensive data platform strategy by including a data integration layer. By combining traditional and new data sources, this layer will make a flexible and more accessible data architecture to scale airline industry data. This will allow marketers to gain insights into their changing customer behavior.
Hence, adding a data integration layer will also need considerable effort and investment to deploy a cloud platform, an analytic-data-warehouse layer, and a team that maintains the data platform.
So, what are the Exact Ways Analytics is Going to Help Marketers?
Cost reduction:
The advanced airline industry analysis will help in making cost reductions. Whether it is from fuel consumption, deploying technology, or smart manufacturing, analytics can solve cost-related issues at once. For this, airline businesses must deploy AI systems with machine algorithms, which will help marketers to collect the exact data. Then they can easily analyze the estimations and can reduce them as per the requirements.
Customer Satisfaction
The addition to cost reduction, predictive analysis can help by keeping customers up-to-date in real-time. You can enhance Customer satisfaction by promoting offers based on their demand. Once you can have genuine insights and information about your customers and understand their behavior beforehand, you can approach them with the right message, solutions, and services by giving the right reason to invest.
Most importantly, predictive analytics will help speed up the response rate to customers' queries and solve them in no time. Today the response speed matters because airline customers are constantly shifting their travel behaviors. As a result, they now seek customized approaches compared to the traditional approach.
For example, Delta Airlines deployed advanced predictive analytics with AI. They optimized their operations through innovative customer services. Delta Airlines invested a whopping $600,000 for automation software installation. The investment was successful as they were able to access their data effortlessly and were able to connect with their customers by offering them multitude of offers.
Performance Attributes
Today, airline companies need prompt and accurate performance measurements to take critical, appropriate, and timely actions. Big data analytics can automate certain daily activities. The activities such as prospects' queries, website visitors, landing page hits, and more can be watched daily or weekly. With big data being so effective it will also help you understand the core ingredients for revenue generation. In the end, such advancement will stimulate airline industry data growth.
Risk Protection
This is of utmost importance for the airline industry's growth rate. You can develop various innovative models and strategies and avoid risks while implementing them using Advanced Data Analytics.
The risks could be like a data breach, technical factors, organizational operations, customer data, and more. To counter back these risks, you should have proper strategic or annual safety objectives. Advanced analytics have higher levels of excellence that alleviate performance drifts. It will also help you to achieve and maintain through a proper monitoring and testing system.
For example, British easyJet has diminished its operational challenges using AI. With the help of IT, it used data science to improve its pricing strategy, manage inventory, and lowered risk factors. As a result, the company observed an increase in profits of almost 20% in 2021.
What’s Next for You with Analytics?
Marketers should be astute and apprehensive about Analytics. Understanding the upcoming trends of analytics are vital. In addition, the current situation also demands a holistic approach that supports technology (digitalization). Having appropriate approaches will lead you to stand out in this competitive industry.
Taking advantage of data for your existing or potential customers can help you to recognize more information about their activities. So that you can include more innovative techniques and can attract potential leads before they are gone. With technically sound data analytics you can experiment with different customer-centric strategies like:
Building responsive landing pages that get fit in every screen
Being more flexible with your prospects and enhancing interactions either through social media or a website.
Creating platform-specific content to improve customer interaction.
The strategies mentioned above will help you in collecting more data and curating on-demand content/information. By adopting these strategies, you can provide a data-backed open online platform in which you can easily connect with your customers.
Once you have grabbed the technique for your digital marketing needs, tapping big data solutions will be a much better way than before. Therefore, it is crucial to keep legacy thinking aside and welcome innovation onboard.
Frequently Asked Questions
What is the importance of analytics in the airlines business?
Analytics play a vital role in airline businesses. It helps in cost reductions, which could result in investing in better ways. Also, data helps to avoid breaches, provide safety measures, collect huge amounts of information, and enhances operational functionalities.
Does analytics require proper strategies to function in an airline business?
Yes! To implement analytics in your airline business, you need a strategic approach. Analytics provides statistical analysis. Using it, you can investigate and analyze business performance and give insights about improvement as well.
What are the different types of analytics used in the aviation industry?
There are three types of analytics that airline businesses use:
Descriptive analytics: It tells the current business operation
Predictive analytics: It shows what could happen in real-time
Prescriptive analytics: It shows what should happen in the future.
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Design and Engineering
Article | January 7, 2022
Whether you’re a small, newer airline looking to make a splash in the online world or a niche brand wanting to expand your customer base, you’ll need the right aviation marketing strategies in your arsenal. Similar to any other industry in today’s market, digital strategies are non-negotiable for brands in the aviation space who are hoping to connect with customers online and restore customer confidence in the aftermath of COVID-19.
And if you’re looking to take your brand to the digital skies, you need impactful strategies that help you offer a seamless customer experience. Let’s look at five strategies you can use for your aviation marketing strategy.
Aviation Marketing through Social Media
Visibility is a hugely important goal to achieve for any business. After all, how can you hope to attract new customers if no one knows about you? This is especially true and important for smaller airlines or those not operating in the commercial space. For example, when the average customer thinks about traveling by plane, they probably aren’t considering private airlines.
But if customers see content online about airlines, perhaps even highlighting that some private airlines fall in their price range, things can change. Once customers are aware of your company, you’re one step closer to securing a sale. The key is getting in the picture in the first place—something social media can do.
In addition to visibility, use social media to keep your customers informed. Despite us seemingly living in a post-COVID world, uncertainty is still a big factor that customers and airlines alike have to consider. Positive coronavirus results or transmission outbreaks can throw a wrench in travel plans right up until check-in, but social media offers a way to keep customers informed with live information and updates.
Airlines can use social media platforms like Twitter to post live updates on flights, including regular information on delays, but also more unexpected and yet super useful updates on things such as weather conditions at their destination.
And if you’re looking for international aviation marketing strategies as a multinational company, social media is a great way to connect with customers across territories too, thanks to its global reach.
Digital Customer Service Strategies
We saw during COVID-19 how important it was to provide quick, accurate information to customers, with things like up-to-date websites, live social updates, and automated texts for flight changes. These strategies all helped to streamline customer service offerings, as well as free up helplines and customer service booths at airports, and they have helped establish a new benchmark when it comes to customer service.
Having a solid customer service strategy in place is more important than ever—specifically, having one that’s responsive, flexible, and digital. This means offering smart chatbots that can assist with frequently asked questions, detailed guidance online addressing common challenges that customers face, and over-the-phone support in multiple languages that can enhance an international aviation marketing strategy.
Customer service might not seem like it matches with airline marketing, but going above and beyond for your customers is essential in creating the right reputation for your brand. Establishing your company as a gold-star service provider will not just give you something to shout about online, but it will also keep customers loyal and engaged with you too.
Mobile Solutions
We all know that the future is mobile—and it’s no different for aviation companies, who have that same pressure to keep up with technological advancements if they want to provide the best service possible for their customers.
Smartphones are an integral part of all of our lives, and they’re now just as important as ever, as people are taking their digital identification with them on their travels. Aviation companies must recognize the company they keep in the travel space, where mobile apps support customers on their journeys and trips—from navigation to weather and accommodation to ridesharing. Without an interactive app or fully mobile-friendly site, an airline’s strategy for marketing won’t be as impactful.
Customers used to have to carry printed versions of their flight documents in order to board, including boarding passes and booking confirmations, but things aren’t so paper-based anymore. Digital wallets that keep boarding passes safe and apps that store customers’ flight information are the norm now.
Mobile apps are also fantastic for driving loyalty programs. With an interactive app where customers can collect and cash in loyalty points, you not only provide an easy way for customers to enjoy their rewards, but also make flying more accessible and cost-effective.
In a post-COVID market, there is even more of an emphasis on contactless travel—another area where mobile solutions can play a key role. Phones allow consumers to have all their information handy, and other contactless technology helps facilitate airport management.
Content that Creates Real Connections
Digital content has the potential to reach a wider audience and, more importantly, turn readers into customers, so it should be included in any airline marketing strategy. Showing customers exactly what your company can do for them, and how you do it, is crucial for establishing strong branding and customer relationships. It’s how airlines can differentiate themselves from their competitors and add value to their services.
Meaningful content that your audience will trust includes user-generated content that offers real insights into what it’s like to be a customer of your company, such as honest reviews and feedback from real customers. You can deliver this content in a variety of ways—e.g., blogs, videos, social media, PR—but however you choose to do so, be sure to keep the story at the forefront of your narrative to create those all-important connections with customers.
Omnichannel Digital Experiences
Alongside social media, there are a slew of other digital channels that should be considered in your digital strategy. This is hugely important because of the myriad ways that consumers interact with the online world nowadays. If it’s not live Twitter updates, it’s check-in reminder emails. The point is that brands need to be present across different platforms and digital mediums in order to provide a competitive and effective experience for their customers.
For airlines, it’s about making sure that no matter what device a customer is using, their journey is cohesive and streamlined. They should be able to switch seamlessly between your website on their laptop and emails on a tablet, with the right information easy and quick to find in a consistently branded way.
It’s also worth considering that people tend to carry multiple devices with them while traveling, making it even more important for airlines and airports alike to offer omnichannel digital content to their customers.
Conclusion
Whatever part of your aviation branding or marketing you need support with, the team at TPT Digital can take your brand to new heights. The 2022 Aviation Festival is a great opportunity for learning, connection, and collaboration—come and say hello to us there!
Also, get in touch if you’d like to discuss how TPT Digital can support your paid social media content. We’re happy to give you a free quote.
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Air Transport
Article | July 26, 2022
A New System That Aims to Create Carbon-Neutral Aviation
Scientists have achieved an amazing breakthrough in the development of carbon-neutral fuel for the aviation industry. An aviation fuel production system that uses water, sunlight, and carbon dioxide has been put into action. Its design was published on July 20th, 2022, in the journal Joule. The dream of achieving carbon-free aviation could become a reality with this development.
“We are the first to demonstrate the entire thermochemical process chain from water and CO2 to kerosene in a fully-integrated solar tower system.” - Aldo Steinfeld, Professor, Study Corresponding Author, ETH Zurich
The aviation industry accounts for approximately 5% of the global anthropogenic emissions that contribute to global climate change. The industry heavily relies on kerosene, commonly known as jet fuel, a liquid hydrocarbon fuel derived from crude oil. There are no clean options to power commercial flights on a global scale at the moment.
Production of Synthetic Kerosene
This breakthrough, with the help of solar energy, makes it possible to produce synthetic kerosene from water and carbon dioxide instead of crude oil. The amount of CO2 emitted during kerosene combustion in a jet engine equals what is consumed during its production in the solar plant. It is what makes the fuel carbon neutral, especially if the CO2 in the air is captured and directly used as an ingredient, which could be possible in the near future.
As part of the European Union's SUN-to-LIQUID project, Steinfeld and his colleagues put forward a system that uses solar power to generate drop-in fuels—synthetic alternatives to fossil-derived fuels like kerosene and diesel. Solar-produced kerosene is consistent with the current aviation infrastructure for allocation, fuel storage, and use in jet engines. It can also combine with fossil-derived kerosene, according to Steinfeld.
High Hopes for the Future
Steinfeld and his team began scaling the construction of a solar fuel manufacturing plant at the IMDEA Energy Institute in Spain half a decade ago. The plant has 169 sun-tracking reflective panels that redirect and concentrate solar radiation into a tower-mounted solar reactor. This concentrated solar energy then powers redox reaction cycles in the reactor’s porous ceria structure, which is not absorbed but can be reused. It transforms the water and carbon dioxide into syngas, a customized mixture of hydrogen and carbon monoxide. This syngas is then injected into a gas-to-liquid converter and is finally converted into liquid hydrocarbon fuels such as kerosene and diesel. Steinfeld and his team are working on amping up the reactor’s efficiency from the current 4% to more than 15%.
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