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. https://simpleflying.com/airline-social-media-travel-dirsuptions/
blog article
SHARESHARESHARE
HERE’S HOW AIRLINES USE SOCIAL MEDIA TO REDUCE THE IMPACT OF TRAVEL DISRUPTIONS
Travel disruptions are not only inconvenient for passengers. For airlines, they present a period of increased pressure when policy and expectation management really matter. Soft costs can be a big financial burden on airlines around busy travel times, but social media can help. To better understand what issues airlines face, we caught up with an expert. When it comes to travel disruption, airlines do not only incur costs on the physical side of things. Repatriating passengers, covering hotel costs, and rebooking flights cover just a fraction of the disruption that airlines must fix. Customer sentiment and loyalty count for something too. READ MORE