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EVENTS
World Aviation Outlook Summit 2020
WORLD AVIATION OUTLOOK SUMMIT 2020
December 02-03, 2020
The CAPA World Aviation Outlook Summit, held in conjunction with the CAPA World Aviation Awards for Excellence Gala Dinner, will provide an aviation market outlook for the Europe, Asia, Middle East and Americas regions and review the commercial and operational pillars that will drive airline strateg...

World Routes 2020
WORLD ROUTES 2020
September 05-08, 2020
For over 25 years, Routes has provided an unrivalled platform for our audience of highly influential route development professionals to discuss and negotiate new and existing are services on a global scale. The event provides unique cost and time-saving benefits, attracting the most senior decision ...

Australia Pacific Aviation Summit
AUSTRALIA PACIFIC AVIATION SUMMIT
August 05-06, 2020
Airlines in the South Pacific region are entering a pivotal period in many respects. Qantas is faced with order decisions that will help shape its fleet for decades, but it must also make a call on whether to go ahead with its much-hyped Project Sunrise by March 2020. At the same time, Air New Zeala...

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Q&A With Sangram Vajre, Co-Founder & Chief Evangelist At Terminus

January 09, 2020 / MEDIA 7
SHARESHARESHARE
Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing.

MEDIA 7: What are you passionate about?
SANGRAM VAJRE:
Three things: Lead professionally. Grow personally. Love family.

M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace?
SV: 
One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

"Marketers who say they are going to transform their organization without support from Sales and buy-in from management fail to see success."

M7: Terminus is the leader of the account-based movement. What according to you are the common mistakes marketers make with ABM?
SV:
 Marketers who say they are going to transform their organization without support from Sales and buy-in from management fail to see success. The marketers who make a few sales people wildly successful, join campaigns to help them win deals, win their hearts and minds.

M7: Could you tell us a little bit about your podcast Flipmyfunnel? How did that idea come about?
SV:
 I was already talking to customers and amazing people in the industry and every time I would walk away with the thought that wish I recorded that conversation. Well, I just started doing that which turned into a podcast series that has now over 500 episodes and continue to rate in the top 50 business podcast.

"Terminus can quickly get a sales rep alerted when their target account is on the website which helps them prioritize which target accounts they need to spend more time with."

M7: What are some of the best indicators that a prospect is really engaged with your brand?
SV:
Visit to your website and the frequency of it. There are technologies like Terminus that can quickly get a sales rep alerted when their target account is on the website which helps them prioritize which target accounts they need to spend more time with. This could become one of the most important indicators of early success for companies in 2020.


M7: What marketing channels do you use and which ones do you see as the most promising given your target customers?
SV:
It’s always the combination that works since everyone is different but the goal is to surround them with your message on their channels so when they are ready, they think of you.

"Mature and forward thinking CMOs are starting to help their sales team win more and faster by focusing on pipeline velocity and expansion deals."

M7: What aspects of ABM do you think might change in the future?
SV:
I believe ABM is B2B. Most companies are still focused on top of the funnel. Mature and forward thinking CMOs are starting to help their sales team win more and faster by focusing on pipeline velocity and expansion deals.


M7: What is your favorite quote?
SV:
Selling is essentially transfer of feelings – Zig Ziglar.


About Terminus


Terminus is the leader of the account-based movement and the crucial link that connects B2B marketing and sales teams with their ideal customers. The Terminus solution arms marketing teams with an account-centric platform that delivers the intelligence and automation needed to scale ABM and revolutionize the way B2B marketing is done. Hundreds of organizations worldwide, including Salesforce, GE, Verizon, 3M and CA Technologies, turn to Terminus to more effectively target, engage and grow their best-fit accounts. Terminus offers savvy marketers the technology and proven expertise to radically improve ABM strategies and campaigns, increasing ROI and producing exceptional results. For more information, visit Terminus.

SPOTLIGHT

Terminus is the leader of the account-based movement and the crucial link that connects B2B marketing and sales teams with their ideal customers. The Terminus solution arms marketing teams with an account-centric platform that delivers the intelligence and automation needed to scale ABM and revoluti...

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SPOTLIGHT

Terminus is the leader of the account-based movement and the crucial link that connects B2B marketing and sales teams with their ideal customers. The Terminus solution arms marketing teams with an account-centric platform that delivers the intelligence and automation needed to scale ABM and revoluti...

RESOURCES

EVENTS

World Aviation Outlook Summit 2020
WORLD AVIATION OUTLOOK SUMMIT 2020
December 02-03, 2020
The CAPA World Aviation Outlook Summit, held in conjunction with the CAPA World Aviation Awards for Excellence Gala Dinner, will provide an aviation market outlook for the Europe, Asia, Middle East and Americas regions and review the commercial and operational pillars that will drive airline strateg...

World Routes 2020
WORLD ROUTES 2020
September 05-08, 2020
For over 25 years, Routes has provided an unrivalled platform for our audience of highly influential route development professionals to discuss and negotiate new and existing are services on a global scale. The event provides unique cost and time-saving benefits, attracting the most senior decision ...

Australia Pacific Aviation Summit
AUSTRALIA PACIFIC AVIATION SUMMIT
August 05-06, 2020
Airlines in the South Pacific region are entering a pivotal period in many respects. Qantas is faced with order decisions that will help shape its fleet for decades, but it must also make a call on whether to go ahead with its much-hyped Project Sunrise by March 2020. At the same time, Air New Zeala...