Q&A with Jay Gaines, CMO at Forrester

MEDIA 7 | July 23, 2019

Q&A with Jay Gaines
Jay Gaines, CMO at Forrester has over 20 years of experience in organizational design and leadership, marketing strategy and planning, marketing budget and operations management, demand creation, sales and marketing alignment, and digital strategy in a variety of b-to-b industries.   

In this Q&A, Jay shares insightful thoughts about the audience-centric approach at SiriusDecisions and what marketing means to him.

MEDIA 7: How old were you when you had your first paying job?
JAY GAINES:
 I was 10 years old! I delivered newspapers in my neighborhood on my bike five days a week after school.

M7: You have been recognized as one of the top 10 CMOs in 2019 by The Silicon Review. What skills have enabled you to become a marketing industry leader?
JG:
In my time at SiriusDecisions, I’ve had the good fortune to work closely with many amazing CMOs. That work provided me great insight into what makes for a highly effective and successful marketing leader. There are three primary skills that I think have helped me the most; first, to be a business leader and then a marketing leader. This means focusing on, being accountable for, and consistently reporting on marketing’s contribution to the same business goals that the CEO, CFO, board of directors and head of sales care about most. It also means always speaking the language of business, and avoiding marketing jargon when communicating with my colleagues outside of marketing. Second, is just being a good leader for my team by providing structure and clear goals, defending their focus, and promoting a culture of experimentation and rigor. Third, is constantly staying curious. Marketing is evolving so rapidly in terms of strategies, approaches, technologies, and measurement that part of any leader's job must be keeping up what’s new without chasing every new shiny object.

"Marketing is evolving so rapidly in terms of strategies, approaches, technologies and measurement that part of any leader's job must be keeping up what’s new without chasing every new shiny object."



M7: How impactful are the leadership summits from a marketing outreach perspective, and how significantly have they enabled SiriusDecisions to push towards the forefront as an industry leader?
JG:
Our summits are a key driver of growth for us. We put a huge amount of effort into them and they have become a primary brand experience for our customers and other audiences. We attract thousands of B2B marketing, sales and product leaders to these events and use them to release our latest research, data and insights. Especially as SiriusDecisions has expanded into new geographies (Europe and Asia) and new verticals (healthcare, financial services, etc.) our events have enabled us to quickly establish presence, acquire audiences and build positive perception.

M7: You have been leading marketing initiatives for SiriusDecisions across various geographies including North America, EMEA and APAC. In your experience, how does the approach to marketing strategy vary based on different regions?
JG:
At SiriusDecisions we take a very audience-centric approach in how we go to market through the use of audience frameworks and personas. We typically create personas centrally and then adapt them for geos and vertical industries. Most of the important differences we see are in persona preferences, in how they want to be contacted and engaged, how they consume information, and what their trusted sources of information are. So, while our campaign and program themes remain largely consistent globally the assets, tactics, and channels we utilize vary widely across geographies. For example, in Asia we’ve had great success and lean more heavily on mobile-specific strategies as well as a higher volume of smaller local events.


"Most of the important differences we see are in persona preferences, in how they want to be contacted and engaged, how they consume information, and what their trusted sources of information are."


M7: From a little cottage in Southport, Connecticut to a global leader in B2B marketing solutions, what has been the main force behind the overwhelming success of SiriusDecisions?
JG: 
By far the main driving force for SiriusDecisions has been our relationships with our clients and our commitment to their success. We have a deep culture of customer-centricity and helpfulness that permeates everything we do. For example, every piece of research we produce must pass the test of being supported by data and evidence, and also must include details about how to actually do whatever it is we’re recommending. Unlike many other firms similar to us, we also consider our work with clients to be collaborative. All of our research is based on our work with our clients and our ability to observe and measure what actually works and what doesn’t. This means we learn as much from them as they do from us and their success is our success.


"All of our research is based on our work with our clients and our ability to observe and measure what actually works and what doesn’t."

M7: What is Marketing to you?
JG:
To me marketing is the art and science of engaging target audiences through the delivery of value in order to achieve specific business outcomes. Value can be delivered in any number of ways including information, entertainment and purpose, and business outcomes can span everything from customer acquisition to retention to advocacy.

ABOUT SIRIUSDECISIONS

SiriusDecisions® is the leading global b-to-b research and advisory firm. We deliver actionable intelligence, strategic and operational frameworks, and personal guidance from experienced practitioners.

Sales, marketing and product executives rely on SiriusDecisions® to contextualize problems and bring to light opportunities to drive sustainable growth. Our holistic solutions are founded on proprietary research, a deep understanding of b-to-b complexities, and the tenet that organizational alignment brings better outcomes.

SiriusDecisions was acquired by Forrester (NASD: FORR) in January of 2019.

More C-Suite on deck

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

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Q&A with Didi Horn, Chief Executive Officer at SkyX

Media 7 | July 13, 2021

Didi Horn, Chief Executive Officer at SkyX, comes with expertise in the world of aviation, aerospace, and drones. Serving with the Air Force for nearly a decade (2006-2015), as both a captain and drone pilot, Didi's work in drone operations has given him profound insight into the capabilities of these unmanned systems.

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Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Didi Horn, Chief Executive Officer at SkyX

Media 7 | July 13, 2021

Didi Horn, Chief Executive Officer at SkyX, comes with expertise in the world of aviation, aerospace, and drones. Serving with the Air Force for nearly a decade (2006-2015), as both a captain and drone pilot, Didi's work in drone operations has given him profound insight into the capabilities of these unmanned systems.

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DEFENSE AND SPACE

Piasecki Aircraft Corporation Acquires Lockheed Martin Sikorsky Heliplex in Coatesville, Pennsylvania

News wire | June 01, 2023

Piasecki Aircraft Corporation (PiAC), a pioneer in advanced rotorcraft technology, announced today that it has acquired the former Lockheed Martin Sikorsky Heliplex facility in Coatesville, Pennsylvania, which previously served as a production and delivery center for Sikorsky's S-76 and S-92 helicopters. The company will transform the 219,000 square foot state-of-the-art facility into an advanced R&D center for next-generation Vertical Take Off and Landing (VTOL) aircraft, Unmanned Aerial Systems (UAS), and related enabling technologies. Notably, the company's forthcoming PA-890 helicopter, the world's first zero-emission hydrogen fuel cell rotorcraft, will be built and tested there. The facility — which includes engineering development, aircraft assembly, paint and finishing facilities, and a well-equipped production flight test and delivery center — will open its doors to employees in the fall and is expected to attract about 400 workers by 2028. "This world-class facility will serve as a strong foundation for future growth and will enable us to expand our R&D and production capabilities as we deliver transformational vertical lift technologies to the defense and commercial markets," said John Piasecki, CEO of PiAC. "We chose to expand our development capabilities in the Delaware Valley because of its deep roots within the helicopter industry, its highly-talented workforce, and its robust supplier network. PiAC is committed to creating local jobs by fostering cutting-edge innovation and we're excited to support a community that has long prided itself on delivering aviation excellence." "Chester County is home to some of the most talented manufacturing and tech workforces in the country," said U.S. Representative Chrissy Houlahan from Pennsylvania's 6th congressional district. "Piasecki's expansion into Coatesville is further testament to what many of us have known for years - Chester County is a great place to grow your business. It's incredibly exciting to see a company like Piasecki, a long-time aviation industry innovator, continue their commitment to developing new technologies like the PA-890 hydrogen fuel cell-powered helicopter right here in PA's sixth district. These advancements have the potential to transform vertical lift flight and help eliminate carbon emissions. Piasecki's Coatesville expansion will revitalize the manufacturing facilities which were formerly home to Lockheed Martin/Sikorsky Heliplex. I'm proud to support their vision and will continue to support innovations such as hydrogen fuel cell development through my work in Congress." Piasecki's acquisition and expansion into the Heliplex facility was enabled by the strong support from Pennsylvania Governors Tom Wolf and Josh Shapiro; Chester County Commissioners; the Chester County Economic Development Council; Senator Robert Casey; and Congresswoman Chrissy Houlahan. 80 years of innovation — now pioneering the next generation of vertical flight "2023 marks 80 years of PiAC innovation in vertical flight, a legacy that began in 1943 with the PV-2, the second successful helicopter to fly in America, now on display at the Smithsonian Air & Space Museum. Shortly after, PiAC developed the world's first tandem rotor helicopter — a revolutionary design that has been instrumental in countless life-saving missions around the globe since WWII — and which lives on in Boeing's CH-47 Chinook helicopters," said Piasecki. "PiAC is building on this legacy with a truly groundbreaking vertical lift technology portfolio, including advanced digital flight control and flight automation technology, hydrogen fuel cell and hybrid propulsion systems, morphing aerostructures, and more. We work closely with partners in government, academia, and industry to advance these technologies and develop platform and system-level air vehicle integrations as well as conduct flight tests." Major PiAC R&D programs currently being executed: • Hydrogen Fuel Cell PA-890 eVTOL — The PA-890 eVTOL aircraft is the first zero-emission hydrogen-powered compound helicopter. The slowed-rotor winged helicopter is intended for use in a variety of missions including Emergency Medical Services (EMS), delivery of high-value On-Demand Logistics (ODL), On-Demand Mobility (ODM) personnel air transport, and many other commercial applications. In addition to zero carbon emissions, the PA-890 eVTOL enables up to a 50% reduction in direct operating cost and reduced noise compared with today's fossil fuel turbine helicopters. PiAC is collaborating with ZeroAvia, a leader in hydrogen-powered fixed wing aviation, to develop and implement its revolutionary High Temperature Proton Exchange Membrane (HTPEM) hydrogen fuel cell technology for PA-890 and other VTOL applications. Investment from the U.S. Air Force in the ground testing of a 660kW HTPEM hydrogen fuel cell propulsion system is accelerating the development, certification, and production fielding of the PA-890 to address the needs of the military as well as the $40 billion commercial light helicopter market. • Aerial Reconfigurable Embedded System (ARES) — ARES is a modular multi-mission tilt duct VTOL vehicle that can be operated unmanned (UAS) or with an optional manned flight module. ARES is designed with a small landing footprint to enable shipboard and expeditionary operations as well as provide embedded multi-mission C4I, ISR, combat, and logistics support to small distributed combat forces operating over extended distances and in complex terrain. Rapidly-reconfigurable Mission Payload Modules deliver mission flexibility that significantly reduces overall logistics footprint and cost. The ARES Demonstration Vehicle was developed in partnership with Lockheed Martin with funding from DARPA. With follow-on funding from the U.S. Air Force and Army, PiAC and Honeywell are developing and integrating a triplex fly-by-wire flight control system to initiate ARES flight testing by the end of this year. • Adaptive Digital Automated Pilotage Technology (ADAPT™) — ADAPT™ is a flight control software package designed to achieve unprecedented improvements in safety/survivability, performance, and affordability for U.S. military and commercial aircraft. ADAPT™ exploits the inherent redundancy of control effectors present in advanced VTOL platforms and modified legacy fleet rotorcraft to automatically allocate control commands between effectors to respond to aircraft damage or to optimize the control configuration of the aircraft for increased performance, maneuverability, reduced vibration or fatigue loads, or for a weighted combination of these attributes. About Piasecki Aircraft Corporation (PiAC) PiAC is an award-winning developer of vertical lift aircraft. It specializes in the design, fabrication, and flight testing of experimental rotorcraft and unmanned air vehicles and has developed and flown more than 25 advanced VTOL and UAV aircraft to date. Customers include the U.S. Air Force Research Lab and AFWERX; the U.S. Army Futures Command Aviation and Missile Center and Medical R&D Command; NAVAIR; DARPA; and SOCOM; as well as leading OEMs such as Lockheed Martin and Boeing. PiAC is a recipient of numerous awards including the Presidential National Medal of Technology, Smithsonian Air & Space Achievement Award, and the prestigious Tibbitts Award for small business innovation from the U.S. Department of Defense.

Read More

AEROSPACE

Momentus and Axient to Collaborate on Space Services from Low-Earth Orbit to Cislunar Space

Businesswire | June 02, 2023

Momentus Inc. ("Momentus" or the "Company"), a U.S. commercial space company that offers orbital transportation and in-space infrastructure services, and Axient LLC (“Axient”), a key player in the U.S. civil, commercial, and national security space markets, have entered into a Memorandum of Understanding to collaborate on technologies and capabilities to serve customers from Low-Earth Orbit to Cislunar space. The two companies will work together to propose and develop capabilities to address a wide variety of space activities such as, but not limited to, launch services, space communication, space domain awareness, precision navigation and timing, and related technologies to utilize in, from, or through the Low-Earth Orbit, Geostationary Transfer Orbit, Geostationary Orbit, and Cislunar domains. “Axient is a well-established company with a strong track record in defense and classified missions working for the Defense Department, including the Air Force Research Labs as well as NASA,” said Momentus Chief Executive Officer John Rood. “A priority activity we’ll be exploring is how Momentus can support assembly, integration and test of payloads, including classified payloads, with Momentus’ Vigoride Orbital Service Vehicle. We see competitive advantages in our collaboration and the joint solutions our teams can bring to the government and commercial markets.” “We are looking forward to working with Momentus and furthering the utilization of their Vigoride platform. Their agile bus construction and additive technology, paired with our deep capability in spacecraft assembly, integration and test, enable us to deliver commercial and government solutions together across multi-domains,” said Axient Senior Vice President of National Security and Space Systems Dan Benjamin. About Momentus Momentus is a U.S. commercial space company that offers in-space infrastructure services, including in-space transportation, hosted payloads and in-orbit services. Momentus believes it can make new ways of operating in space possible with its planned in-space transfer and service vehicles that will be powered by an innovative water plasma-based propulsion system. About Axient Axient advances defense and civil missions from aerospace to cyberspace with multi-domain test and analysis, mission engineering and operations, and advanced technologies. With over 2,200 employees, Axient is headquartered in Huntsville, AL and has provided premier services and solutions to the Federal government for over three decades. Axient’s customers include the U.S. Space Force, U.S. Air Force, U.S. Army, U.S. Navy, the Missile Defense Agency, NASA, and many commercial partners.

Read More

AIR TRANSPORT

Stratolaunch Expands Fleet with Virgin Orbit's Modified Boeing 747

PRnewswire | May 26, 2023

Stratolaunch, LLC ("Stratolaunch") today announced that it has received approval from the U.S. Bankruptcy Court for the District of Delaware to acquire Virgin Orbit's modified Boeing 747 and its related parts and equipment, marking an expansion of Stratolaunch's air-launch fleet. The acquisition is expected to close by July 31, 2023. Stratolaunch is a technology accelerator that enables reusable and routine hypersonic testing through world-class aerospace vehicles and in-flight test capabilities. Upon closing of the acquisition, the additional aircraft will be repurposed as a launch platform for Stratolaunch's Talon-A reusable hypersonic testbeds and is expected to be fully operational in 2024. The expansion of Stratolaunch's fleet will increase its in-flight test capacity and ability to support government and commercial customers globally. "The addition of this aircraft is a transformational milestone," said Dr. Zachary Krevor, President and CEO of Stratolaunch. "With Roc remaining as our mainstay aircraft, an additional 747 brings expanded capabilities and flexibility to our platform. We will be able to increase both our flight test capacity and reach to become an even stronger partner to global customers." The acquisition of the modified 747 follows Stratolaunch's first successful Talon-A vehicle separation test on May 13. During the separation release trial, Stratolaunch demonstrated clean and safe separation of hypersonic vehicles and confirmed telemetry between the vehicles and on-the-ground communication assets. With this landmark test complete, Stratolaunch will progress toward its first hypersonic flight of the TA-1 expendable testbed in late summer 2023. Krevor continued: "The need for hypersonic testing has never been greater and we are committed to fulfilling this national imperative. We are making tremendous strides as we continue to enable the future of hypersonic testing. With the recent successful Talon-A separation test, we are excited to prepare for our first hypersonic flight of the TA-1 testbed." The acquisition is subject to customary closing conditions. Following closing of the acquisition, the aircraft will undergo maintenance and modification to accommodate its new hypersonic test mission. The launch platform will also be renamed in the coming months. About Stratolaunch Stratolaunch's mission is to advance high-speed technology through innovative design, manufacturing, and operation of world-class aerospace vehicles. Stratolaunch designs, manufactures, and launches aerospace vehicles and technologies to fulfill several important national needs, including the need for reliable, routine access to space and the need to significantly advance the nation’s ability to design and operate hypersonic vehicles.

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DEFENSE AND SPACE

Piasecki Aircraft Corporation Acquires Lockheed Martin Sikorsky Heliplex in Coatesville, Pennsylvania

News wire | June 01, 2023

Piasecki Aircraft Corporation (PiAC), a pioneer in advanced rotorcraft technology, announced today that it has acquired the former Lockheed Martin Sikorsky Heliplex facility in Coatesville, Pennsylvania, which previously served as a production and delivery center for Sikorsky's S-76 and S-92 helicopters. The company will transform the 219,000 square foot state-of-the-art facility into an advanced R&D center for next-generation Vertical Take Off and Landing (VTOL) aircraft, Unmanned Aerial Systems (UAS), and related enabling technologies. Notably, the company's forthcoming PA-890 helicopter, the world's first zero-emission hydrogen fuel cell rotorcraft, will be built and tested there. The facility — which includes engineering development, aircraft assembly, paint and finishing facilities, and a well-equipped production flight test and delivery center — will open its doors to employees in the fall and is expected to attract about 400 workers by 2028. "This world-class facility will serve as a strong foundation for future growth and will enable us to expand our R&D and production capabilities as we deliver transformational vertical lift technologies to the defense and commercial markets," said John Piasecki, CEO of PiAC. "We chose to expand our development capabilities in the Delaware Valley because of its deep roots within the helicopter industry, its highly-talented workforce, and its robust supplier network. PiAC is committed to creating local jobs by fostering cutting-edge innovation and we're excited to support a community that has long prided itself on delivering aviation excellence." "Chester County is home to some of the most talented manufacturing and tech workforces in the country," said U.S. Representative Chrissy Houlahan from Pennsylvania's 6th congressional district. "Piasecki's expansion into Coatesville is further testament to what many of us have known for years - Chester County is a great place to grow your business. It's incredibly exciting to see a company like Piasecki, a long-time aviation industry innovator, continue their commitment to developing new technologies like the PA-890 hydrogen fuel cell-powered helicopter right here in PA's sixth district. These advancements have the potential to transform vertical lift flight and help eliminate carbon emissions. Piasecki's Coatesville expansion will revitalize the manufacturing facilities which were formerly home to Lockheed Martin/Sikorsky Heliplex. I'm proud to support their vision and will continue to support innovations such as hydrogen fuel cell development through my work in Congress." Piasecki's acquisition and expansion into the Heliplex facility was enabled by the strong support from Pennsylvania Governors Tom Wolf and Josh Shapiro; Chester County Commissioners; the Chester County Economic Development Council; Senator Robert Casey; and Congresswoman Chrissy Houlahan. 80 years of innovation — now pioneering the next generation of vertical flight "2023 marks 80 years of PiAC innovation in vertical flight, a legacy that began in 1943 with the PV-2, the second successful helicopter to fly in America, now on display at the Smithsonian Air & Space Museum. Shortly after, PiAC developed the world's first tandem rotor helicopter — a revolutionary design that has been instrumental in countless life-saving missions around the globe since WWII — and which lives on in Boeing's CH-47 Chinook helicopters," said Piasecki. "PiAC is building on this legacy with a truly groundbreaking vertical lift technology portfolio, including advanced digital flight control and flight automation technology, hydrogen fuel cell and hybrid propulsion systems, morphing aerostructures, and more. We work closely with partners in government, academia, and industry to advance these technologies and develop platform and system-level air vehicle integrations as well as conduct flight tests." Major PiAC R&D programs currently being executed: • Hydrogen Fuel Cell PA-890 eVTOL — The PA-890 eVTOL aircraft is the first zero-emission hydrogen-powered compound helicopter. The slowed-rotor winged helicopter is intended for use in a variety of missions including Emergency Medical Services (EMS), delivery of high-value On-Demand Logistics (ODL), On-Demand Mobility (ODM) personnel air transport, and many other commercial applications. In addition to zero carbon emissions, the PA-890 eVTOL enables up to a 50% reduction in direct operating cost and reduced noise compared with today's fossil fuel turbine helicopters. PiAC is collaborating with ZeroAvia, a leader in hydrogen-powered fixed wing aviation, to develop and implement its revolutionary High Temperature Proton Exchange Membrane (HTPEM) hydrogen fuel cell technology for PA-890 and other VTOL applications. Investment from the U.S. Air Force in the ground testing of a 660kW HTPEM hydrogen fuel cell propulsion system is accelerating the development, certification, and production fielding of the PA-890 to address the needs of the military as well as the $40 billion commercial light helicopter market. • Aerial Reconfigurable Embedded System (ARES) — ARES is a modular multi-mission tilt duct VTOL vehicle that can be operated unmanned (UAS) or with an optional manned flight module. ARES is designed with a small landing footprint to enable shipboard and expeditionary operations as well as provide embedded multi-mission C4I, ISR, combat, and logistics support to small distributed combat forces operating over extended distances and in complex terrain. Rapidly-reconfigurable Mission Payload Modules deliver mission flexibility that significantly reduces overall logistics footprint and cost. The ARES Demonstration Vehicle was developed in partnership with Lockheed Martin with funding from DARPA. With follow-on funding from the U.S. Air Force and Army, PiAC and Honeywell are developing and integrating a triplex fly-by-wire flight control system to initiate ARES flight testing by the end of this year. • Adaptive Digital Automated Pilotage Technology (ADAPT™) — ADAPT™ is a flight control software package designed to achieve unprecedented improvements in safety/survivability, performance, and affordability for U.S. military and commercial aircraft. ADAPT™ exploits the inherent redundancy of control effectors present in advanced VTOL platforms and modified legacy fleet rotorcraft to automatically allocate control commands between effectors to respond to aircraft damage or to optimize the control configuration of the aircraft for increased performance, maneuverability, reduced vibration or fatigue loads, or for a weighted combination of these attributes. About Piasecki Aircraft Corporation (PiAC) PiAC is an award-winning developer of vertical lift aircraft. It specializes in the design, fabrication, and flight testing of experimental rotorcraft and unmanned air vehicles and has developed and flown more than 25 advanced VTOL and UAV aircraft to date. Customers include the U.S. Air Force Research Lab and AFWERX; the U.S. Army Futures Command Aviation and Missile Center and Medical R&D Command; NAVAIR; DARPA; and SOCOM; as well as leading OEMs such as Lockheed Martin and Boeing. PiAC is a recipient of numerous awards including the Presidential National Medal of Technology, Smithsonian Air & Space Achievement Award, and the prestigious Tibbitts Award for small business innovation from the U.S. Department of Defense.

Read More

AEROSPACE

Momentus and Axient to Collaborate on Space Services from Low-Earth Orbit to Cislunar Space

Businesswire | June 02, 2023

Momentus Inc. ("Momentus" or the "Company"), a U.S. commercial space company that offers orbital transportation and in-space infrastructure services, and Axient LLC (“Axient”), a key player in the U.S. civil, commercial, and national security space markets, have entered into a Memorandum of Understanding to collaborate on technologies and capabilities to serve customers from Low-Earth Orbit to Cislunar space. The two companies will work together to propose and develop capabilities to address a wide variety of space activities such as, but not limited to, launch services, space communication, space domain awareness, precision navigation and timing, and related technologies to utilize in, from, or through the Low-Earth Orbit, Geostationary Transfer Orbit, Geostationary Orbit, and Cislunar domains. “Axient is a well-established company with a strong track record in defense and classified missions working for the Defense Department, including the Air Force Research Labs as well as NASA,” said Momentus Chief Executive Officer John Rood. “A priority activity we’ll be exploring is how Momentus can support assembly, integration and test of payloads, including classified payloads, with Momentus’ Vigoride Orbital Service Vehicle. We see competitive advantages in our collaboration and the joint solutions our teams can bring to the government and commercial markets.” “We are looking forward to working with Momentus and furthering the utilization of their Vigoride platform. Their agile bus construction and additive technology, paired with our deep capability in spacecraft assembly, integration and test, enable us to deliver commercial and government solutions together across multi-domains,” said Axient Senior Vice President of National Security and Space Systems Dan Benjamin. About Momentus Momentus is a U.S. commercial space company that offers in-space infrastructure services, including in-space transportation, hosted payloads and in-orbit services. Momentus believes it can make new ways of operating in space possible with its planned in-space transfer and service vehicles that will be powered by an innovative water plasma-based propulsion system. About Axient Axient advances defense and civil missions from aerospace to cyberspace with multi-domain test and analysis, mission engineering and operations, and advanced technologies. With over 2,200 employees, Axient is headquartered in Huntsville, AL and has provided premier services and solutions to the Federal government for over three decades. Axient’s customers include the U.S. Space Force, U.S. Air Force, U.S. Army, U.S. Navy, the Missile Defense Agency, NASA, and many commercial partners.

Read More

AIR TRANSPORT

Stratolaunch Expands Fleet with Virgin Orbit's Modified Boeing 747

PRnewswire | May 26, 2023

Stratolaunch, LLC ("Stratolaunch") today announced that it has received approval from the U.S. Bankruptcy Court for the District of Delaware to acquire Virgin Orbit's modified Boeing 747 and its related parts and equipment, marking an expansion of Stratolaunch's air-launch fleet. The acquisition is expected to close by July 31, 2023. Stratolaunch is a technology accelerator that enables reusable and routine hypersonic testing through world-class aerospace vehicles and in-flight test capabilities. Upon closing of the acquisition, the additional aircraft will be repurposed as a launch platform for Stratolaunch's Talon-A reusable hypersonic testbeds and is expected to be fully operational in 2024. The expansion of Stratolaunch's fleet will increase its in-flight test capacity and ability to support government and commercial customers globally. "The addition of this aircraft is a transformational milestone," said Dr. Zachary Krevor, President and CEO of Stratolaunch. "With Roc remaining as our mainstay aircraft, an additional 747 brings expanded capabilities and flexibility to our platform. We will be able to increase both our flight test capacity and reach to become an even stronger partner to global customers." The acquisition of the modified 747 follows Stratolaunch's first successful Talon-A vehicle separation test on May 13. During the separation release trial, Stratolaunch demonstrated clean and safe separation of hypersonic vehicles and confirmed telemetry between the vehicles and on-the-ground communication assets. With this landmark test complete, Stratolaunch will progress toward its first hypersonic flight of the TA-1 expendable testbed in late summer 2023. Krevor continued: "The need for hypersonic testing has never been greater and we are committed to fulfilling this national imperative. We are making tremendous strides as we continue to enable the future of hypersonic testing. With the recent successful Talon-A separation test, we are excited to prepare for our first hypersonic flight of the TA-1 testbed." The acquisition is subject to customary closing conditions. Following closing of the acquisition, the aircraft will undergo maintenance and modification to accommodate its new hypersonic test mission. The launch platform will also be renamed in the coming months. About Stratolaunch Stratolaunch's mission is to advance high-speed technology through innovative design, manufacturing, and operation of world-class aerospace vehicles. Stratolaunch designs, manufactures, and launches aerospace vehicles and technologies to fulfill several important national needs, including the need for reliable, routine access to space and the need to significantly advance the nation’s ability to design and operate hypersonic vehicles.

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