Q&A with Didi Horn, Chief Executive Officer at SkyX

Didi Horn, Chief Executive Officer at SkyX, comes with expertise in the world of aviation, aerospace, and drones. Serving with the Air Force for nearly a decade (2006-2015), as both a captain and drone pilot, Didi's work in drone operations has given him profound insight into the capabilities of these unmanned systems.

Just do it. If you have the idea or the path, get yourself going. You’ll know on the way if you missed the train or are on track.



MEDIA 7: Please take us through your career journey. How did you come up with the idea of SkyX?
DIDI HORN:
I first had the vision to start an aerial data company during my ten years as a Special Ops commander for a drone squadron in the Air Force. In my last position in the military, I was responsible for the development and implementation of future unmanned systems within the military. I saw the aerial data that we were able to capture via cutting-edge drones and recognized the technology’s unlimited potential. I wondered, is there a commercial use for it? How do I make data from the sky accessible to the commercial market in the simplest way possible?

After I left the Air Force, I decided to attend oil and gas industry conferences. I knew very little about the industry but had a gut feeling that if I was patient enough and sat at the booths of the oil and gas giants, the CEOs and senior executives would eventually stop by. When they came, I would speak to them as if I had the technology that I envisioned and asked if it would interest them. What struck me was that every time I asked the question, they would admit that their current pipeline monitoring processes were inefficient and the data they were collecting was limited.

These conversations validated that there was not yet an efficient way for oil and gas companies to proactively monitor and prevent potentially dangerous pipeline issues like leaks, sinkholes, vegetation encroachment and theft. I knew there was a significant opportunity to bring a simple solution that provides actionable aerial data collected via drones to the oil and gas industry. In 2016, I founded SkyX. Our goal is to be able to track 50,000-100,000 kilometers of land every day. This kind of coverage provides benefits that go beyond the needs of the oil and gas industry—ranges like that could help teams track and contain wildfires or could save animals from poaching. Like the technology itself, the possibilities are endless.


M7: SkyX has recently expanded into South America amidst growing demand for remote monitoring services. What would it mean for the company? 
DH:
Oil and gas companies in South America are currently looking for innovative solutions to better inspect and monitor their pipelines. In many places around the world, South America being one of these places, the pipelines were literally built a century ago and are running all over the place and in places you cannot see with varying terrain, climates and ecosystems across the continent.  Effectively monitoring these pipelines using an airplane takes a significant amount of time and logistics. The same route needs to be flown on a regular cadence, thousands of images collected from each flight need to be downloaded and then uploaded to a computer, then the images need to be analyzed. What we’re doing for these companies is automating all of these steps AND providing better data that shows where action needs to be taken and how to prioritize the issues. We’re committed to delivering the solution they need and empower them to make proactive decisions to protect their assets, the environment and the South American people.


M7: How does SkyX help its customers create safer and more efficient midstream assets?
DH:
The simplest way to explain our solution is using three words: acquire, analyze, act - then repeat. It’s an infinite process of:
-    Acquiring data: Drones or other aircraft armed with the right cameras and sensors based on the distance, climate, customer objectives, and a host of other factors fly the route and collect the data.
-    Analyzing data: Data is loaded into our purpose-built software solution called SkyVision where it is thoroughly analyzed and areas of interest are identified, prioritized and compared over time.
-    Acting on data: Using the data we provide in SkyVision, the customer takes action to address current issues and proactively prevent future issues.


In our business, there’s a very specific and niche target customer that we want to reach so we don’t hesitate to invest in doing what it takes to build strong, lasting relationships.


M7: What is your go-to resource – websites, newsletters, any other – that helps you stay updated with all things aviation?
DH:
Right now podcasts are my go-to. I listen to a variety of podcasts about aerospace, drones and data so that I can gain many different perspectives. I’m also really into Harvard Business Review, not as much for aerospace topics but more for data.  At SkyX we have a group of handpicked experts who sit on our Customer Advisory Board which is led by Tim Heely, an FA-18 pilot in the U.S. Navy. As a two-star admiral Tim was in charge of acquisition, testing and evaluation of all U.S Navy and Marine Corps Unmanned Aviation and has spent his time past retirement immersed in UAV development and operations. I speak with Tim bi-weekly to talk about drone technology plus we have quarterly meetings with the board members who enrich the team and me with new knowledge and insights that help us learn and evolve.


M7: How has the COVID-19 pandemic affected your work - what day-to-day processes have you had to re-tool to be able to pull them off remotely?
DH:
As a tech company with employees around the world, we were already very well-equipped for remote work prior to the pandemic. The team based in our Toronto headquarters used to meet in person weekly and do team social events regularly. During the pandemic those things changed to virtual, but we’ve been able to maintain a positive work environment and an engaged workforce despite that. In the field, the team adapted quickly to wearing PPE, physical distancing and adhering to public health guidelines.  I believe that the pandemic actually brought us closer as a team, we achieved massive growth in our sales funnel and ended 2020 with a significant agreement with one of the world’s top oil companies.


Right now podcasts are my go-to. I listen to a variety of podcasts about aerospace, drones and data so that I can gain many different perspectives.


M7: What are the major marketing tools that you use to hike up the brand awareness of your company?
DH:
We have found that Linkedin and conferences have contributed the most to brand awareness over the years. In our business, there’s a very specific and niche target customer that we want to reach so we don’t hesitate to invest in doing what it takes to build strong, lasting relationships.

Once we’re engaged with a potential customer I have always found that in-person conversations are most effective. I think about it like this: You can find your husband or wife using an app, but in order to get married you need to spend some time together.


M7: Knowing what you know now, what advice would you give your younger self?
DH:
Start earlier. I “wasted” a year and a half before starting SkyX on the “what-ifs'' pondering whether or not someone else already did what I wanted to do or if someone will do it faster than me. Just do it. If you have the idea or the path, get yourself going. You’ll know on the way if you missed the train or are on track.

ABOUT SKYX

SkyX has been revolutionizing the way aerial data is acquired, analyzed and actioned since 2016. Their mission is to arm infrastructure asset companies across the globe with the unique aerial data they need to take a proactive approach to ensuring the health and safety of people and the planet. Headquartered in Toronto, Canada, SkyX has a broad global presence with customers and projects completed in Canada, the United States, Brazil, Nigeria, Mexico and Israel.

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SkyX

SkyX

SkyX has been revolutionizing the way aerial data is acquired, analyzed and actioned since 2016. Their mission is to arm infrastructure asset companies across the globe with the unique aerial data they need to take a proactive approach to ensuring the health and safety of people and the planet. Head...

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