Aprimo

aprimo.com

Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.

C-Suite On Deck

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a b

2024 Business of Airports Conference

Conference

Aviation Festival Americas 2024

Conference

Related News

TEST Q&A WITH ED BREAULT

aprimo | March 31, 2020

MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecti...

WESTJET LAUNCHES NEW TRANSATLANTIC BOEING 737-700 FLIGHT

Simple Flying | January 17, 2020

Canadian operator WestJet is planning a new transatlantic service. The Boeing 737 operated flight would be used to connect Canada’s Halifax to Manchester in the United Kingdom. The seasonal flight is set to operate over the 2020 summer period. WestJet is launching its third route from Halifax to the United Kingdom this summer. Accompanying its existing routes to London and Glasgow, the new connection will be operated by a Boeing 737 aircraft. Launching in June, the route will remain in ope...

QATAR AIRWAYS LAUNCHES CODESHARE WITH DEUTSCHE BAHN

ch-aviation | January 16, 2020

Qatar Airways has announced a codeshare partnership with Deutsche Bahn (DB) the German railway operator, offering its passengers connections to and from eight key destinations in Germany, according to a press release issued by the airline. The Oneworld carrier currently operates 35 weekly flights between Doha Hamad Int'l and the German cities of Frankfurt Int'l (2x daily), Munich (2x daily), and Berlin Tegel (1x daily). Under the DB deal, Qatar Airways passengers will be able to connect ...

BRA AXES A220 ORDER BUT PLANS E190 WET-LEASE

FlightGlobal | January 13, 2020

Scandinavian carrier Braathens Regional Airlines has axed a long-standing order for Airbus A220s, and plans to wet-lease Embraer 190s for regional jet operations. BRA evolved from the merger of Malmo Aviation with other carrier operations and inherited the order for 10 Bombardier CSeries jets originally placed by Malmo in 2011. Malmo Aviation, through an associated lessor, had been one of the first four customers to order the CSeries – signing for five CS300s and five CS100s – with p...