Spark Media Solutions, LLC

sparkmediasolutions.com

B2B content marketing agency for the tech industry. Content marketers that have perfected the model of building influencer relations through content. When dedicated to building an editorial voice, our clients have become the leading corporate media brand for their industry. We've worked with companies such as HP, IBM, Oracle, Microsoft, Juniper Networks, Symantec, Indycar, LinkedIn, Citrix, IDG, Dice, and many more. Our most popular service is live event reporting and production.

C-Suite On Deck

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Q&A with David Spark, Content Marketer and Producer, Managing Editor at Spark Media Solutions

MEDIA 7 | November 7, 2019

David Spark, Content Marketer and Producer, Managing Editor at Spark Media Solutions is a veteran tech journalist and founder of Spark Media Solutions. He’s been the creative director, producer, voice, and face of many content marketing campaigns for a number of Fortune 1000 B2B tech companies. MEDIA 7: What part of your background, personality, experience, or skill set makes you a particularly effective content marketing professional? DAVID SPARK: • Veteran technology journalist (worked across all media) • Former advertising exec • Former standup comedian and comedy writer M7: What inspires you to come up with new ideas for blog posts, campaigns, tech, and media podcasts? DS: Inspiration is dependent on the project, the output, and the medium. But in general, I’m inspired by finding a topic/question that the audience will eagerly want to answer. Two of our most popular examples: CISO Series – This is a media channel we started in October 2018 that we tout as couples counseling for security practitioners and vendors. We have such a passionate audience that they’re submitting a steady flow of questions, commentary, and games for our two podcasts. The CISO Series has provided the forum for our audience to be inspired. “Man on the street” videos – It’s our most popular video format. We’ve produced close to 200 of these and my goal with these videos is to come up with a question where the first reaction is to laugh and then an eagerness about responding. It could be a challenge question (e.g., “What would happen if you left your mobile phone at home for an entire day?”, or something completely inappropriate for the environment (e.g., asking “What’s Your Password?” at a security confer

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Events

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The government is reportedly considering cutting Air Passenger Duty on UK domestic flights in an effort to keep regional carrier Flybe from going into administration. Sky News reported yesterday that the airline had been in rescue talks on Sunday evening, less than a year after it was acquired by Connect Airways for £2.8 million. According to the BBC, chancellor Sajid Javid is scheduled to meet with the business and transport departments later to discuss reducing the levy – currently...

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SKYTHREAD PARTNERS WITH SAE INTERNATIONAL TO SHAPE GLOBAL AVIATION INDUSTRY'S DIGITAL FUTURE

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AURORA AERIAL AND GOFOR INDUSTRIES FORM A DRONE DELIVERY PARTNERSHIP

GoFor Industries, Aurora Aerial | March 08, 2021

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GoFor Industries, North America’s leading marketplace for last mile, on-demand and same-day delivery and logistics, announced today its partnership with Aurora Aerial, a Winnipeg, Canada-based company that creates remotely piloted aircraft solutions. As part of an overall approach to revolutionize last mile delivery operations, this partnership will strengthen GoFor’s presence in the logistics industry by offering improved delivery performance in a fast and eco-friendly manner. Toget...

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news image

APD CUT BEING CONSIDERED TO SAVE FLYBE

Buying Business Travel | January 14, 2020

The government is reportedly considering cutting Air Passenger Duty on UK domestic flights in an effort to keep regional carrier Flybe from going into administration. Sky News reported yesterday that the airline had been in rescue talks on Sunday evening, less than a year after it was acquired by Connect Airways for £2.8 million. According to the BBC, chancellor Sajid Javid is scheduled to meet with the business and transport departments later to discuss reducing the levy – currently...

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Business Aviation

SKYTHREAD PARTNERS WITH SAE INTERNATIONAL TO SHAPE GLOBAL AVIATION INDUSTRY'S DIGITAL FUTURE

SkyThread | October 08, 2021

SkyThread announced a cooperative partnership with SAE International, a Pennsylvania-based global organization serving the mobility sector, predominantly in the aerospace, automotive, and commercial vehicle industries, fostering safety and innovation through industry collaboration. As part of the partnership with SAE, SkyThread will launch new initiatives and services aimed at improving safety and reliability while also unlocking billions of dollars per year in currently unrealize...

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news image

Air Transport

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Viasat Inc. | December 20, 2022

Viasat Inc. a global communications company, today announced the Federal Aviation Administration (FAA) approved the company's Ka-band In-flight Connectivity (IFC) solution for Gulfstream G450 aircraft, a large cabin jet often deployed on long-distance, international expeditions. With this supplemental type certificate (STC) awarded by the FAA, Viasat's Ka-band connectivity system is now available on more than twenty platforms, including super mid-cabin through large cabin, long range bus...

Read More
news image

Air Transport

AURORA AERIAL AND GOFOR INDUSTRIES FORM A DRONE DELIVERY PARTNERSHIP

GoFor Industries, Aurora Aerial | March 08, 2021

GoFor Industries, North America’s leading marketplace for last mile, on-demand and same-day delivery and logistics, announced today its partnership with Aurora Aerial, a Winnipeg, Canada-based company that creates remotely piloted aircraft solutions. As part of an overall approach to revolutionize last mile delivery operations, this partnership will strengthen GoFor’s presence in the logistics industry by offering improved delivery performance in a fast and eco-friendly manner. Toget...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Q&A with David Spark, Content Marketer and Producer, Managing Editor at Spark Media Solutions

MEDIA 7 | November 7, 2019

David Spark, Content Marketer and Producer, Managing Editor at Spark Media Solutions is a veteran tech journalist and founder of Spark Media Solutions. He’s been the creative director, producer, voice, and face of many content marketing campaigns for a number of Fortune 1000 B2B tech companies. MEDIA 7: What part of your background, personality, experience, or skill set makes you a particularly effective content marketing professional? DAVID SPARK: • Veteran technology journalist (worked across all media) • Former advertising exec • Former standup comedian and comedy writer M7: What inspires you to come up with new ideas for blog posts, campaigns, tech, and media podcasts? DS: Inspiration is dependent on the project, the output, and the medium. But in general, I’m inspired by finding a topic/question that the audience will eagerly want to answer. Two of our most popular examples: CISO Series – This is a media channel we started in October 2018 that we tout as couples counseling for security practitioners and vendors. We have such a passionate audience that they’re submitting a steady flow of questions, commentary, and games for our two podcasts. The CISO Series has provided the forum for our audience to be inspired. “Man on the street” videos – It’s our most popular video format. We’ve produced close to 200 of these and my goal with these videos is to come up with a question where the first reaction is to laugh and then an eagerness about responding. It could be a challenge question (e.g., “What would happen if you left your mobile phone at home for an entire day?”, or something completely inappropriate for the environment (e.g., asking “What’s Your Password?” at a security confer

Read More