Aberdeen Demonstrates ROI of Content for CX

Aberdeen | May 08, 2019

Aberdeen Demonstrates ROI of Content for CX
Aberdeen, a research firm and intent-based sales and marketing solutions provider, supported by Kapost, recently released new research showing best-in-class B2B firms significantly benefit by executing on consistent, intentional content strategies supporting end-to-end customer experience (CX). Best-in-Class firms see 48% greater customer lifetime value (LTV) and nearly 300% greater year-over-year improvement in customer effort scores. "The considered purchase process today is long and involves a large group of stakeholders. Only the right information can cut through the chaos. Marketing and sales teams need to create content that speaks in a consistent voice across all channels to create a frictionless customer experience," said Kapost CEO, Toby Murdock.

Spotlight

Over the last couple of decades the entire airline industry has been going through a paradigm shift: As air travel became an ever-more easily accessible commodity, airlines had to rethink what their roles should be beyond simply being an operator of airplanes lest they themselves become easily replaced commodities in this age of Ubers and AirBnBs. And just like the airlines, passenger service systems also need to reevaluate their place beyond keeping inventories and issuing tickets.

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BUSINESS AVIATION

Flapper Partners with magniX to Electrify Aviation in Latin America

magniX | November 16, 2021

magniX, the company powering the electric aviation revolution, and Flapper, Latin America's leading on-demand air charter platform, today announced an agreement for Flapper to purchase up to 20 magni650 Electric Propulsion Units (EPUs) for the conversion of Cessna Caravans to electric aircraft, with an expected launch date of 2024. Flapper currently uses Caravan aircraft for its scheduled service in the state of São Paulo, as well as cargo flights across Latin America. By partnering with magniX, the company aims to decrease operating costs, reduce carbon emissions and activate new routes abandoned by regional aviation years ago. In the 1960s, Brazil had more than 260 airports connected by scheduled flights, compared to only roughly 110 today. "We are excited to partner with a company considered the leader in the electric aviation industry. Together, we will work towards promoting clean and cost-effective aviation in Latin America, with safety as our top priority." - Paul Malicki, CEO of Flapper. The propulsion technology offered by magniX has shown a proven capacity to power a range of different aircraft, including the world's most popular turbo-prop, the Cessna Grand Caravan. With high levels of reliability, unparalleled performance and operational practicality, magniX EPUs can work with multiple sources of energy, including batteries and fuel cells. "Our agreement with Flapper paves the way for zero-emission passenger and cargo air transportation across Brazil and Latin America. Through the electrification of the Caravan planes, we are not only providing cleaner transportation, but opening up access to airports no longer in use due to noise from traditional aircraft. Together, our companies are ushering in the new age of electric flight across one of the world's most populated regions." - Roei Ganzarski, CEO of magniX. As a part of the agreement, Flapper will assist magniX with planning, reviewing, and coordinating all aspects of certification processes, according to the requirements of the local civil aviation authorities. This includes jointly orchestrating the project, providing technical advice and conducting flight tests to show compliance. The Future is Green Flapper has built a proprietary aircraft sourcing inventory and mobile marketplace technology and today counts 270,000 mobile app users and 800 safety-vetted aircraft registered in its fleet. It actively works with numerous Part 135 and Part 121 air carriers on commercializing their fleets under the Flapper-branded passenger experience, which includes full charters and by-the-seat flights. The company aims to neutralize its carbon emissions by 2025, and is actively working with companies, such as magniX, to reduce its carbon footprint. Although business aviation is responsible for just over 0.6% of all CO2 emissions, it is considered strategic in terms of the future application of new technologies focused on reducing carbon footprints. About Flapper Launched in 2016, Flapper is the first on-demand private aviation company in Latin America. Headquartered in Belo Horizonte, Brazil, and with local offices in key cities in Latin America, the company commercialized scheduled flights in Brazil and boasts more than 800 safety-vetted charter aircraft on its regional marketplace platform. Flapper reports more than 270,000 users of its mobile app and is both ARGUS- and Wyvern-certified. About magniX Headquartered in Everett, WA, magniX is on a mission to lead the commercial aerospace and defense industries by providing high performance, reliable and environmentally friendly propulsion solutions. Developed with proprietary technology, magniX offers a range of revolutionary electric propulsion solutions, including motors and power electronics, which produce zero emissions at lower operating costs.

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Covid Digs Deeper Hole for Airbus A380

Airbus | May 26, 2020

Airbus plans to wrap up production of the A380 "by 2021," heralding the beginning of the end of a sort for the superjumbo. The increasingly undesirable economics of the big quadjet, which entered service for the first time with Singapore Airlines in October 2007, had already begun to force it out of favor with its biggest operators, most notably the carrier that flies roughly half the world fleet Dubai’s Emirates. Airbus announced its plans to cease production by 2021 after Emirates dropped orders for 39 of the airplanes and effectively replaced them with 40 A330-900s and 30 A350-900s. Now, as the Covid-19 crisis effectively cut international flying by 95 percent within a matter of a couple of months, most of the world’s biggest commercial aircraft sit grounded.

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AVIATION TECHNOLOGY

Intelsat Completes Gogo Commercial Aviation Acquisition, Announces Leadership appointments

businesswire | December 01, 2020

Intelsat today finished its securing of the Commercial Aviation business of Gogo, making the world's driving supplier of inflight broadband network to the business flight industry. “Combining Intelsat’s next-generation global telecommunications network with Gogo Commercial Aviation’s leading capabilities and airline relationships will create unprecedented innovation in inflight digital connectivity, unlocking exciting new growth and brand loyalty opportunities across the airline industry,” said Intelsat Chief Executive Stephen Spengler. “With our powerful, integrated offering, airlines will no longer need to trade off speed, reliability or availability for coverage, even when flying at full capacity in and out of the busiest airport hubs.” The end of the $400 million money bargain unites two corresponding undertakings the world's biggest satellite administrator with the main supplier of business inflight broadband and diversion administrations to convey remarkable development and long haul an incentive to business aircrafts.

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Spotlight

Over the last couple of decades the entire airline industry has been going through a paradigm shift: As air travel became an ever-more easily accessible commodity, airlines had to rethink what their roles should be beyond simply being an operator of airplanes lest they themselves become easily replaced commodities in this age of Ubers and AirBnBs. And just like the airlines, passenger service systems also need to reevaluate their place beyond keeping inventories and issuing tickets.