Aberdeen Intent for Salesforce is Live

Aberdeen | April 08, 2019

Aberdeen Intent for Salesforce is Live
Aberdeen announced Aberdeen Intent for Salesforce – the first Salesforce-native solution that identifies and pushes intent-qualified opportunities directly into your Salesforce instance so your sales team never misses another deal. Aberdeen Intent for Salesforce uses machine learning to track the online research of millions of companies across the internet to generate the most accurate intent score available with client measured accuracy as high as 91%. Aberdeen Intent for Salesforce is based on the most accurate, most actionable and highly targeted intent data in the market. On a daily basis, Aberdeen monitors over 55 million Device IDs from over 17 million companies, tracks their research across 12.8 billion webpages and 480,000 keywords and compares their behavior versus a 52-week baseline to determine a purchase intent score. Most sales teams focus their time on static target account lists and unqualified, inbound web traffic. This approach misses high volumes of deals happening in the market with similar account profiles. Aberdeen Intent for Salesforce identifies these in-market accounts and feeds them directly into Salesforce for sales teams to engage.

Spotlight

For the airline industry, cyber security risk is a major concern. Even incidents which do not involve critical systems may end up in news and cause damage to the brand. In aviation, trust is everything. Hugo Teso, Head of Aviation Cyber Security Services in F-Secure, describes some of the challenges with today's highly connected and increasingly complex aircraft and aviation systems.  

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Spotlight

For the airline industry, cyber security risk is a major concern. Even incidents which do not involve critical systems may end up in news and cause damage to the brand. In aviation, trust is everything. Hugo Teso, Head of Aviation Cyber Security Services in F-Secure, describes some of the challenges with today's highly connected and increasingly complex aircraft and aviation systems.