Saudi Airlines has chosen Informatica, an enterprise cloud data management company, to help modernize its data strategy and transform the customer experience to achieve the region's ambitious growth goals. With Informatica's Intelligent Data Management Cloud (IDMC), Saudi Airlines can reinvent data management and development.
The Saudi Vision 2030, which intends to diversify the economy and improve public service industries, includes tourism as a key component. The campaign attempts to promote Saudi Arabia as a high-end tourist destination, leveraging the country's hundreds of miles of pristine coastline along the Red Sea. As a national carrier, Saudi Airlines, is a vital element of this goal. It will handle the increase in visitors to 100 million per year within the next five years.
"The Saudi Vision 2030 is an inspiring one, and we're excited about the pivotal role Saudi Airlines will play in bringing it to fruition. Data will power this transformation, and now, with Informatica's Intelligent Data Management Cloud, we can empower our teams with consistent, trusted data and leverage intelligent insights to inspire and captivate our customers."
Abdulgader Attiah, CDO at Saudi Airlines
Saudi Airlines will be able to address the complex issues of scattered and fragmented data using Informatica's cloud-native and AI-powered Intelligent Data Management Cloud, which will deliver a single source of trusted insights. The IDMC, powered by more than 250 intelligent services, is based on a foundation of privacy and trust, allowing Saudi Airlines to adhere to various consumer data protection standards. Informatica Customer360 will provide a single view of the passengers to assist Saudi Airlines in driving relevant, personalized engagement with intelligent insights to change the customer experience, increase cross-sell, and activate the next best action.
"Intelligent data is fueling digital transformations in every industry," said Kash Rafique, Vice President, MEA, Eastern Europe, Russia at Informatica. "For those in travel and tourism the opportunity to leverage data to surprise and delight customers is significant. We're proud to be collaborating with Saudi Airlines as they set about unleashing the value in their data to transform the customer experience and bring the Saudi Vision 2030 to life."