Commercial Aviation

SOUTHWEST AIRLINES RAPID REWARDS ONCE AGAIN RANKED AMONG BEST LOYALTY PROGRAMS IN NORTH AMERICA

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Southwest Airlines Co. (NYSE: LUV) proudly announced it has been named to Newsweek's list of America's Best Loyalty Programs 2022 for its Rapid Rewards® program. America's Best Loyalty Programs 2022 were selected based on an independent survey from a sample of more than 4,000 U.S. customers who are members of loyalty programs of retailers or service providers in the United States.

"We're thrilled to be recognized by Newsweek and our Rapid Rewards Members as a Best Loyalty Program in America, Our Rapid Rewards program is designed to create value, flexibility, and ease for our Members. With benefits like points that don't expire and no blackout dates when earning or redeeming Rapid Rewards Points, we're honored to continue rewarding Members for their loyalty."

- Corbitt Burns, Director of Rapid Rewards at Southwest Airlines.

Customers were given the opportunity to evaluate various loyalty programs: in total around 20,000 evaluations were collected. Customers were asked whether they would recommend brands to friends or family, as well as assess brands in the following areas: Ease & Enjoyment, Benefit, Overall Satisfaction, Customer Support, and Trust.

The carrier's Rapid Rewards program gives Members a chance to earn points by flying or spending with Southwest's partners.

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