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A look into the Airline Industry

The airline industry has gone through quite a few changes in recent years. More and more low-cost airlines are entering the market. At the same time the digital sphere is witnessing an increase in OTAs that are competing over the same traffic channels. We did an in-depth analysis to see how these recent changes have affected the airline industry. In this rapidly evolving market, who are the industry leaders, and what are their main marketing strategies? To answer these questions we focused on Q1 2015.

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