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The SiriusDecisions B-to-B Marketing Automation Study Infographic

July 8, 2019

Does the organization have a valid and agreed-upon process of what its revenue engine looks like? Is the marketing function speaking the same language as the sales team? Or are they focusing only on the lead when sales is more interested in pre-qualified, early-stage opportunities? How can sales teams view the entire revenue engine and add insight to opportunities at all stages of development?

Spotlight

Airlines for Europe (A4E)

Launched in 2016, Airlines for Europe (A4E) is Europe’s largest airline association, based in Brussels. The organisation advocates on behalf of its members to help shape EU aviation policy to the benefit of consumers, ensuring a continued safe and competitive air transport market. With more than 635 million passengers carried each year, A4E members account for more than 70 per cent of the continent’s journeys, operating more than 2,900 aircraft and generating more than EUR 110 billion in annual turnover.

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The SiriusDecisions B-to-B Marketing Automation Study Infographic