Agencies See Growth in Content Marketing Business

Agencies are banking on content marketing. That’s the key finding in the newly released Content Marketing Institute 2019 Agency Survey. This inaugural research looks at how full-scope agencies, as well as specialized agencies, are doing content marketing for clients, how well it’s working, and some new opportunities. This survey expands on CMI’s previous agency research, which had only focused on how agencies use content for their own marketing. Nearly half of respondents from both types of agencies say content marketing services comprise 50% or more of their total business. About half of respondents from both types of agencies say they’ve been offering content marketing services for seven or more years. 61% of respondents from both types of agencies indicated their agency offers a full scope of content marketing services; another 37% said it offers a specialized service(s) related to content marketing. 73% of respondents from full-service agencies say they are extremely/very successful in achieving their clients’ content marketing goals.

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Business Aviation, Commercial Aviation, Aviation Technology

CDPQ and SMBC Aviation Capital partner to create USD 1.5 B aircraft financing platform

PR Newswire | January 30, 2024

CDPQ, a global investment group, and SMBC Aviation Capital, the world's second largest aircraft leasing company, announced today that they have finalized an agreement to create a USD 1.5-billion global aircraft financing and leasing platform dedicated to modern, fuel-efficient NextGen aircraft. This new platform will focus on worldwide opportunities in new technology aircraft and target an initial deployment of USD 500 million per year, over three years. SMBC Aviation Capital will source transactions and, under a sistership condition, invest in opportunities alongside the platform. SMBC Aviation Capital will also act as servicer of the platform, which will operate under the banner Maple Aircraft Company Holdings Limited. "Building on CDPQ's experience in the aircraft financing industry, through this new platform, we will continue to provide flexible financing solutions for airlines to meet their future fleet requirements," said Marc Cormier, Executive Vice-President and Head of Fixed Income at CDPQ. "We're delighted to partner with SMBC Aviation Capital, an industry leader with a successful track record, who has demonstrated their commitment to sustainable aviation, to find the best opportunities in the commercial aircraft industry and to achieve attractive risk-adjusted returns over the long term." "We are pleased to partner with CDPQ on this new platform to benefit our airline customers worldwide," said Peter Barrett, Chief Executive Officer at SMBC Aviation Capital. "CDPQ is an experienced, well respected, global investment group, which is aligned with our own views on capital allocation and a sustainable aviation industry. We look forward to working with our new partners over the coming years on this collaboration."

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Aerospace, Aviation Technology

WestJet adding to fleet in 2025 through leasing of five new Boeing 737 MAX 8 aircraft

Newswire | January 24, 2024

WestJet today announced the acquisition of five brand new Boeing 737 MAX 8 to its fleet, adding to the airline's already significant multi-billion-dollar investment in its orderbook. The airline expects to receive delivery of the aircraft in early 2025, after recently completing leasing agreements with China Development Bank Financial Leasing Co., Ltd. (CDB Aviation) for three aircraft and international aircraft leasing company, Avolon for two aircraft. "We are adding these five aircraft to our 737 MAX family very soon and look forward to this additional capacity enhancing our already forecasted fleet expansion, further enabling our execution of providing affordable and diverse air travel options for our guests," said Mike Scott, WestJet Group, Executive Vice-President and Chief Financial Officer. "As Canada's coast-to-coast leisure champion and western home carrier, the continued expansion of our fleet in tandem with our low-cost foundation is a key accelerator of our growth strategy. Combined with its existing order book, WestJet will now receive as many as 22 brand new Boeing 737 MAX airplanes before the end of 2025, and up to 62 additional airplanes of this type before the end of 2028. This makes WestJet's narrowbody orderbook the largest of any Canadian airline. "CDB Aviation values our expanding relationship with WestJet and we are pleased to be able to support the airline's fleet expansion in an environmentally friendly manner as we lease these three new fuel-efficient B737-8 aircraft direct from our orderbook," stated Jie Chen, CDB Aviation's Chief Executive Officer. "We're delighted to be expanding on our strong relationship with Westjet and are pleased to support WestJet's fleet expansion needs from our Boeing orderbook," said Paul Geaney, President and Chief Commercial Officer, Avolon. "We expect to see continued growth for the aviation sector in the coming years, including in North America, and are excited to provide a fleet solution to a strategic customer in the region."

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Aerospace, Defense and Space, Aviation Technology

Liberty Defense Announces First Sale of HEXWAVE to an International Airport in Asia Pacific

Newswire | January 22, 2024

Liberty Defense Holdings Ltd. a leading technology provider of Artificial Intelligence (AI) based next generation detection solutions for protecting secure locations against prohibited weapons and other threats, is pleased to announce that the HEXWAVE™ system will be deployed at an international airport in the Philippines. The sale was made by the Company's international distributor and deployment is scheduled for summer of 2024. The screening will be at the forecourt of the airport to screen people entering the terminal. Liberty's HEXWAVE product, a next generation, walkthrough, contactless threat detection system for concealed metallic and non-metallic objects, uses AI to provide automated decisions to security operators to process people at speed. The company started shipping HEXWAVE to customers in September 2023 and the backlog of systems has grown to over 30 systems. "We continue to see an increase in demand from airports on a global basis for enhanced screening at various checkpoints and entrances," said Bill Frain, CEO of Liberty Defense. "In addition to screening for aviation workers, airports are taking advantage of HEXWAVE's mobility and scanning individuals as they enter the terminal as part of an added and layered security approach." For updates and news, please visit the Company website to subscribe to email alerts or follow Liberty Defense on social channels.

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Aerospace, Defense and Space

Hanwha at WDS 2024: Pioneering Global Defense Capabilities and Partnerships for Vision 2030

PR Newswire | February 05, 2024

The defense affiliates of Hanwha Group, including Hanwha Aerospace, Hanwha Systems, and Hanwha Ocean, will be participating in the World Defense Show 2024 (WDS 2024), held in Riyadh, Saudi Arabia from 4th to 8th Feb. With geopolitical crises increasing security demands in key Middle East regions, Hanwha Group is set to present defense capabilities on land, in the air, at sea and in space to protect customers from various threats. Under the slogan 'Opening the Future of Advanced Engine', Hanwha will explore long-term partnership with the Kingdom of Saudi Arabia, which has made localization of the defense sector a key objective in Vision 2030. Hanwha will present its advanced aircraft engines, AESA radars, and aviation electronics equipment at the exhibition's center, as well as unveil a roadmap for the development and production of next generation engines beginning in the 2030s, leveraging the manufacturing capabilities accumulated over the previous 40 years. Hanwha aims to fortify a partnership that not only meets customer's immediate defense needs, but also foster long-term resilience and innovation in the defense sector. The company is committed to integrating advanced defense technologies into the customer's needs. An official from Hanwha stated, "The collaboration aims to significantly contribute to the growth and modernization of the local defense industry, while also fostering a mutually beneficial relationship. Hanwha takes pride in our ongoing commitment to delivering deterrence solutions to key regions with urgent needs." Amid escalating tensions in the Middle East region, Hanwha will present the cutting-edge submarine KSS-III, offering unparalleled capabilities to mitigate emerging threats to maritime security. Also, the unmanned underwater vehicles and unmanned surface ships will deliver innovative defense solutions to navigate the diverse security challenges in the region. In the face of rapidly changing regional security landscape, Hanwha will present the K9A1 155mm Self-Propelled Howitzer (SPH) equipped with exportable engine, multipurpose Unmanned Ground Vehicle(UGV), Redback armored vehicle, TIGON 6x6 wheeled armored vehicle, Chunmoo Multi Rocket Launcher, M-SAM and various air defense systems, meeting regional needs with its diverse portfolio of Land Systems solutions. Hanwha will also exhibit hyper connected tactical solutions to sensor and neutralize aerial threats, including Synthetic Aperture Radar(SAR), Multi-Function Radar(MFR), and anti-drone systems. The company will also showcase advanced air defense solutions equipped on Korean Fighter Jet, ranging from Active Electronically Scanned Array(AESA) Radar to Infra-Red Search and Track, strengthening defense capabilities to detect threats across different domains. Hanwha has decades of experience designing, developing, testing successfully manufacturing modern defense solutions. The company is adopting a cooperative approach to support the localization of key products, a private cooperation aimed at expediting the achievement of the customer's objectives.

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