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Airlines roll out Black Friday, Cyber Monday sales

November 21, 2018 / Ben Mutzabaugh

Black Friday” and Cyber Monday are now firmly entrenched on the ever-growing calendar of holiday marketing gimmicks, giving consumers a virtual cornucopia of deal-hunting opportunities timed to the Thanksgiving holiday.The travel industry has enthusiastically adopted the new retail tradition, with hotels, cruise lines and other travel providers all in on the act.Airlines have joined the fray, too. But holiday bargain-seekers looking for airline deals might be advised to temper their expectations.There are several reasons for that. First, airline sales have become ubiquitous. It’s common to see them throughout the year, often at prices so low that they'd be hard to top. Don’t necessarily assume the Black Friday or Cyber Monday deals are better than ones you might see at other times of the year.Take airfares to Europe, for example. With airline fares sometimes as low as $500 or $600 during “regular” sales, Cyber Monday or Black Friday sales might not be ...