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The New Aeroplan Is Costing Air Canada The Same As A New Widebody Aircraft

October 05, 2020 / Joanna Bailey
SHARESHARESHARE

It’s just a few weeks now until the new and revamped Aeroplan launches, which will see several passenger-friendly changes taking place. On top of what Air Canada spent to take the program back in house in 2017, it has invested the value of a new widebody aircraft in perfecting the digital structure to support the new plan. Mark Nasr, Vice President of Loyalty and E-Commerce at Air Canada, discussed these changes.