Q&A with Tom Raftery, Global VP at SAP

Q&A with Tom Raftery, Global VP at SAP
Tom Raftery, Global VP at SAP is an Innovation Evangelist, Futurist, and international Keynote speaker. Prior to joining SAP, Tom worked for a number of companies at Group IT Manager/CTO level, and as an Industry Analyst. Tom is a global thought leader and ranks among the top 10 Internet of Things influencers in the world. 

MEDIA 7: If I were to say to a bunch of people who know you, ‘Give me three adjectives that best describe you’, what would I hear?
TOM RAFTERY: 
I would like to think that I am a good communicator, maybe smart and hopefully generous. You will have to ask people other than myself though. They would be a better judge.

M7: What is the role of a technology influencer in driving environmental sustainability?
TR: 
The role of someone like me would be to raise awareness of the issues that are happening and potential solutions to them, particularly technological solutions. A lot of people are busy in their day-to-day lives and they might not be aware of some of the more pressing environmental issues that are happening in the world and that might impact them. So, raising awareness with people, of the importance of these issues, and the potential technological solutions to them is the role I think that influencers should be playing.


"Raising awareness with people, of the importance of environmental issues, and the potential technological solutions to them is the role that influencers should be playing."

M7: SAP is celebrating the 10th anniversary of strategic sustainability this year. What are the initiatives being taken by the company to help the world run better and achieve the UN sustainable development goals by 2030?
TR:
We are involved in a lot of different projects in this front. We work for example, with Vestas Wind Systems who are the only global energy company dedicated exclusively to wind energy. We help them with their backend systems to help optimize the delivery of windfarms and turbines to windfarms, so that they are keeping their costs down and deploying the windfarms with the highest efficiency. We work with Munich Re and the European Space Agency. Munich Re are one of the largest reinsurance companies in the world and for them, they need to predict, and try and mitigate the damage of natural disasters. We use data from European Space Agency to help Munich Re do that.

We work with Brazilian company, Stara who are an agricultural company. They manufacture agricultural equipment, and the work we do with them is what’s called precision agriculture. Precision agriculture means that we can help their machines be far more precise in things like spreading fertilizers, spreading seeds to make sure that the seeds don’t overlap, the fertilizer doesn’t overlap and you’re doing it row by row. You have to sow the seeds and spread the fertilizer very accurately to avoid an overlap. Because if you have overlap with fertilizer, it can reach toxic levels and damage the plants that you are trying to help. If you have overlap in seeds, you can have excess competition between the seeds and then you get reduction in yield. Whereas if you are optimizing using precision agriculture, you are massively reducing your inputs and you are maximizing your outputs. So, you are able to feed more people with less land and less resources which obviously, as we are reaching higher population levels year-on-year, this becomes more and more important.

We work with NGOs like this one in Africa, called Elephants, Rhinos and People which was founded to preserve and protect the wild elephants and rhinos in Southern Africa. We work with local people to make sure that it’s more profitable for them to protect wildlife than it is to be poaching wildlife. We put collars on elephants and rhinos with geo-tracking in them. We use drones, to track the elephants and rhinos and if they start approaching borders of the parks that might expose them more to poaching. We send off alerts and help move them back into places where they are safer. Since we started the initiative in that area, no elephants rhinos, or humans have been harmed since the deployment of the tracking.

We work with Swiss Federal Railways, the largest energy consumer in Switzerland and they are also an energy producer - they produce electricity. So, we work with them to help reduce the peak loads, the peak demand for electricity by flattening their load which then means, they don’t need to build extra generation plants, reducing their carbon footprint and making their organization more efficient.


"Making our workforce aware of what we are doing as our external constituents is important for our employees to feel engaged and part of something important."

M7: You have been on the SmartCitiesWorld Advisory Board. How does SmartCitiesWorld help in developing smart cities of the future?
TR:
The SmartCitiesWorld is a publication. It raises awareness of smart cities initiatives that cities can take to make the cities run better, reduce their energy requirements, reduce their footprint, increase their air quality, reduce noise pollution, and lots of different initiatives like that. So, as a publication, it’s primarily responsible for raising awareness and helping cities find better ways to increase quality of life for their constituents.

M7: How does SAP embrace an innovative culture in the company?
TR:
Obviously, as a technology company it is very important for SAP to embrace an innovative culture in the company and what the company typically does is, it spends a lot of money on research and development and it does a lot of communication internally and externally highlighting the innovative solutions that we have come up with for our customers. And making our workforce aware of what we are doing as our external constituents because it’s important for our employees to feel engaged and part of something important. And as a consequence, every time, every year, we run this survey internally on how happy our employees are working for SAP. And our rate of employee retention is extremely high.

It’s not unusual in Europe to talk to SAP employees who have been working for the company for 10 or more years, which in the technology industry is unusual. So, that’s how we embrace the innovative culture and we talk of the things that we do, we work closely also with our customers because we do a lot of co-innovation projects with our customers where we take our customers into our co-innovation centers and we talk through their problems with them and come up with innovative ways to solve any particularly gnarly issues that they might have.


"A lot of people are busy in their day-to-day lives and they might not be aware of some of the more pressing environmental issues that are happening in the world and that might impact them."

M7: What is your favorite part of working at SAP?
TR:
I started working for SAP in September 2016, so it’s just over 3 years ago now. And, prior to working with SAP, I had worked primarily with startups and small companies. I have never worked with a global mega vendor before. So, I was wondering what it would be like and I had my doubts, and if you would ask me in 2016, I would have said, “Yeah, I’ll probably last about three months with SAP”. But, three years later, here I am. And, a lot of that is down to the fact that the company is so big, and it has close to 100,000 employees, it means there are always people I can approach, if I need help in any country or in any industry. Because my role is across industry. So, if I need to talk to somebody who is in the transportation industry, I can just go straight to the transportation business unit and talk to people there. If I need to talk to people in the hospitality industry, same story. If I need to talk to people in the airline industry, the mining industry, the electricity industry, we cover all industries, we cover all regions globally. And, there’s a culture within SAP of helpfulness which is great. Apparently, it’s unusual. For me, it’s the norm if people bring up and ask me for help, I would say, “Yeah sure, absolutely, no problem.” And that’s the way most people in SAP are! You pick up the phone or send an email, and they are happy to help, no matter what. Apparently, that’s not the norm for big companies, but it is the norm for SAP which is great and that’s why I love working for SAP.  

M7: When did you start working, how old were you, and what was it?
TR:
My first job was when I was 14. I worked on a building site where I was a builder’s mate, helping raise the scaffolding on the building and also help ferry bricks that were delivered to the site from the ground up to the brick layers on the top floor. So, that was my first job.

ABOUT SAP

SAP is a global software application vendor. SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. Our end-to-end suite of applications and services enables our customers to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improves people’s lives.

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Their work will have profound implications for continued American leadership in both commercial and defense aerospace technology,” he added. Joby’s partnership with the DOD dates back to its 2016 engagement with the Defense Innovation Unit (DIU), which granted the company early funding as well as access to test ranges and expertise that have aided its aircraft development program. “Agility Prime’s stated objective in 2020 was to work towards an operational capability for transformative vertical lift in the DoD by 2023. The arrival of Joby’s aircraft at Edwards AFB is an important step towards achieving this objective,” said Col Elliott Leigh, AFWERX director and Chief Commercialization Officer for the Department of the Air Force. “The delivery of this first eVTOL aircraft is the start of a new chapter in Edwards’ rich aerospace history,” notes Maj Phillip Woodhull, director, Emerging Technologies Integrated Test Force. “This partners private industry with the 412th Test Wing’s world-renowned test management execution. We are excited to agilely test, experiment with, and evaluate this new technology for potential future national defense applications.” In partnership with the U.S. Air Force’s AFWERX program, NASA will also be supporting this testing at Edwards Air Force Base with NASA’s pilots, researchers, and equipment as part of their commitment to advancing the Advanced Air Mobility industry as a whole, for the benefit of all. NASA’s Armstrong Flight Research Center is located on Edwards Air Force Base, and has a long history of supporting important technological milestones in aviation and space – supersonic and hypersonic flight, digital fly-by-wire control systems, and the space shuttles. “NASA’s participation in the Joby and AFWERX project will provide our researchers with hands-on experience with a representative eVTOL vehicle, concentrated on how these types of aircraft could fit into the national airspace for everyday use, that will inform NASA’s effort in supporting the entire eVTOL industry,” said NASA research pilot Wayne Ringelberg. “The research will include a focus on handling qualities evaluation tools, autonomy, and airspace integration, which is all needed research to push the industry forward.” Over the past year, the U.S. Air Force and Marines have made multiple visits to Joby’s manufacturing and flight test facilities in Marina, CA. Four U.S. Air Force pilots completed full remotely-piloted transition flights of the Joby aircraft in April, and two groups of Marines visited in May to conduct mission analysis regarding potential logistics and medical applications of the aircraft. With a range of up to 100 miles plus energy reserves and a top speed of 200 mph, the Joby aircraft is capable of transporting a pilot and four passengers quickly and quietly with zero operating emissions. The delivery will be celebrated at an event held this morning at 10:00am PT at Edwards Air Force Base. The event can be watched live via this link: https://www.youtube.com/watch?v=6qVLQsz_YJc. Media assets, including photos and videos of the Joby aircraft in flight, are available here. About Joby Joby Aviation, Inc. is a California-based transportation company developing an all-electric, vertical take-off and landing air taxi which it intends to operate as part of a fast, quiet, and convenient service in cities around the world. About AFRL The Air Force Research Laboratory is the primary scientific research and development center for the Department of the Air Force. AFRL plays an integral role in leading the discovery, development, and integration of affordable warfighting technologies for our air, space and cyberspace force. With a workforce of more than 11,500 across nine technology areas and 40 other operations across the globe, AFRL provides a diverse portfolio of science and technology ranging from fundamental to advanced research and technology development. About AFWERX The innovation arm of the DAF and a directorate within the Air Force Research Laboratory brings cutting edge American ingenuity from small businesses and start-ups to address the most pressing challenges of the DAF. Employs approximately 325 military, civilian and contractor personnel at six hubs and sites executing an annual $1.4B budget. Since 2019, has executed 4,671 contracts worth more than $2B to strengthen the U.S. defense industrial base and drive faster technology transition to operational capability.

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