INTENT DATA IN THE AGE OF DATA REGULATION

DECK 7 | March 23, 2020

Since the implementation of Data Protection Act in 2018, the approach behind the use of data has changed dramatically. Our clients and customers don’t just want a great experience, they also want to make sure they can trust us.   Tweet This!  And it makes perfect sense in the present time and space. But as data is considered a key factor in positive customer experience, the U.S. brands and agencies have found it to be increasingly complicated to earn customer trust while remaining compliant. In an article by John Snyder, CEO at Grapeshot, for Adexchanger, he says that the GDPR will remove 75% of third-party data and what’s left will be more expensive. This has caused the power dynamic between brands and agencies to evolve over time.

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BUSINESS AVIATION

United Becomes First U.S. Airline to Sign Agreement to Purchase Sustainable Aviation Fuel Overseas

United Airlines | May 11, 2022

United, which has invested in more sustainable fuel production than any other airline in the world, became the first US airline to sign an international purchase agreement for sustainable aviation fuel. The airline has signed a new purchase agreement with Neste that provides United the right to buy up to 52.5 million gallons over the next three years for United flights at Amsterdam's Schiphol Airport, and potentially other airports as well. "Reducing carbon emissions from fuel is the fastest way United will reach our 100% green goal by 2050. As the airline that has invested more than any other airline in sustainable aviation fuel production, it makes sense to expand our network of partners internationally with a leading company like Neste. The demand from our customers to limit their emissions from flying is growing exponentially, and this agreement means that United customers flying from Amsterdam, and potentially more airports, will be partners in our sustainability efforts." Lauren Riley, United's Chief Sustainability Officer Neste will provide United with 2.5 million gallons of SAF in Amsterdam in the first year. United will also have the right to purchase up to 20 million gallons in the second year, and up to 30 million gallons in the third year, at Amsterdam or other locations that Neste can supply throughout the globe, as Neste increases its SAF production. This supply agreement is enabled by Neste's ambitious growth strategy, which will see the company producing 515 million gallons of SAF (1.5 million metric tons) per year by the end of 2023. Neste has been producing and delivering SAF since 2011 and has a proven track record of supplying SAF to customers in Europe, Asia and the Americas. "We're excited to be partnering with United in this milestone purchase agreement and make our SAF available to United, also an industry leader in SAF investments," said Thorsten Lange, Executive Vice President, Renewable Aviation at Neste. "Our global, fast-growing SAF production and supply chain supports airlines and their customers in reducing greenhouse gas emissions. Neste is committed to helping aviation transition to a more sustainable future, and we look forward to expanding our cooperation with United." SAF delivers the performance of conventional jet fuel but with a significantly smaller carbon footprint on a lifecycle basis. Neste's SAF reduces lifecycle greenhouse gas emissions ("GHG") by up to 80% compared to conventional jet fuel and burns cleaner than conventional jet fuel reducing non-CO2 emissions, including particulate matter (PM). Neste MY Sustainable Aviation Fuel™ is produced from 100% sustainably sourced renewable waste and residue raw materials, including used cooking oil and animal fat waste. United has aggressively pursued strategic investments in SAF producers and revolutionary technologies including carbon capture, hydrogen-electric engines, electric regional aircraft, and urban air mobility. United has invested in more SAF production than any other airline globally.

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AIR TRANSPORT

Alaska Airlines and Air Tahiti Nui announce new partnership

Alaska Airlines | March 30, 2022

With more of us ready to venture out once again to incredible international locations, Alaska Airlines announced today that Air Tahiti Nui is our newest global airline partner – opening a world of adventure, fun and relaxation in the islands of Tahiti. Beginning Oct. 4, Air Tahiti Nui will begin new nonstop service between our hometown airport in Seattle and Papeete, the capital of French Polynesia located on its main island Tahiti. From there, the possibilities are endless for escapes to dozens of other nearby islands. "Who hasn't dreamed of visiting Bora Bora? We're delighted to have Air Tahiti Nui join our array of global airline partners, further connecting the West Coast to the South Pacific," said Nat Pieper, senior vice president of fleet, finance and alliances at Alaska Airlines. "Our guests are going to love the convenience of a nonstop flight to this amazing destination on an airline that offers world-class service and amenities flying the beautiful Boeing 787-9 Dreamliner aircraft." "It is with great enthusiasm that we are launching this new direct service to the Pacific Northwest. This will help the further development of tourism to French Polynesia, including from the market of Western Canada. Alaska Airlines is the perfect partner for this, and we are looking with great excitement at the new commercial opportunities that lay ahead. This will strongly reinforce the position of Air Tahiti Nui as the leading airline for services to and from Tahiti." Mathieu Bechonnet, managing director at Air Tahiti Nui Air Tahiti Nui has existing daily nonstop service between Papeete and Los Angeles, an additional key Alaska hub airport on the West Coast. There's also another flight for our guests to get excited about: Air Tahiti Nui, with its historical connection to France, provides nonstop service between Los Angeles and Paris – an extremely popular route between two world cities. Starting April 1, Alaska's Mileage Plan members can earn miles on all Air Tahiti Nui flights. (Please allow 6-8 weeks for miles to post in Mileage Plan accounts.) Mileage redemption for Air Tahiti Nui flights is expected to be available later this spring. Tickets for Air Tahiti Nui flights can be purchased now on the airline's website. Alaska is a member of the oneworld global alliance. With oneworld and our additional airline partners, our guests can earn and redeem miles with our highly acclaimed Mileage Plan program to fly on more than 20 oneworld and partner airlines all around the globe. Alaska remains committed to Next-Level Care for our guests and employees by implementing more than 100 ways to maintain the highest standard of safety – from clean planes to clean air in the cabin with hospital-grade air filtration systems. For everyone's safety on board, Alaska continues to enforce the federally mandated mask policy, even for those who are fully vaccinated.  About Alaska Airlines Alaska Airlines and our regional partners serve more than 120 destinations across the United States, Belize, Canada, Costa Rica and Mexico. We emphasize Next-Level Care for our guests, along with providing low fares, award-winning customer service and sustainability efforts. Alaska is a member of the oneworld global alliance. With the alliance and our additional airline partners, guests can travel to more than 1,000 destinations on more than 20 airlines while earning and redeeming miles on flights to locations around the world.

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AEROSPACE

Amazon Secures Up to 83 Launches from Arianespace, Blue Origin, and United Launch Alliance for Project Kuiper

Arianespace | April 06, 2022

Amazon today announced agreements with Arianespace, Blue Origin, and United Launch Alliance (ULA) to provide heavy-lift launch services for Project Kuiper, Amazon’s initiative to increase global broadband access using a constellation of satellites in low Earth orbit (LEO). The contracts total up to 83 launches over a five-year period, providing capacity for Amazon to deploy the majority of its 3,236-satellite constellation. It is the largest commercial procurement of launch vehicles in history. “Project Kuiper will provide fast, affordable broadband to tens of millions of customers in unserved and underserved communities around the world,” said Dave Limp, Senior Vice President for Amazon Devices & Services. “We still have lots of work ahead, but the team has continued to hit milestone after milestone across every aspect of our satellite system. These launch agreements reflect our incredible commitment and belief in Project Kuiper, and we’re proud to be working with such an impressive lineup of partners to deliver on our mission.” Project Kuiper aims to provide high-speed, low-latency broadband to a wide range of customers, including individual households, schools, hospitals, businesses, government agencies, disaster relief operations, mobile operators, and other organizations working in places without reliable internet connectivity. Amazon is designing and developing the entire system in-house, combining a constellation of advanced LEO satellites with small, affordable customer terminals and a secure, resilient ground-based communications network. Project Kuiper will leverage Amazon’s global logistics and operations footprint, as well as Amazon Web Services’ (AWS) networking and infrastructure, to serve a diverse, global customer base. Project Kuiper will also apply Amazon’s experience producing low-cost devices and services like Echo and Kindle to deliver service at an affordable, accessible price for customers. “Securing launch capacity from multiple providers has been a key part of our strategy from day one. This approach reduces risk associated with launch vehicle stand-downs and supports competitive long-term pricing for Amazon, producing cost savings that we can pass on to our customers. These large, heavy-lift rockets also mean we can deploy more of our constellation with fewer launches, helping simplify our launch and deployment schedule. We’re excited to move one step closer to connecting residential, business, and government customers around the world.” Rajeev Badyal, Vice President of Technology for Project Kuiper at Amazon The scale of these contracts will also boost the wider launch services industry, driving innovation and job creation in the United States and Europe. Suppliers from 49 U.S. states help develop and manufacture the next-generation, heavy-lift launch vehicles from Blue Origin and ULA, while Arianespace relies on ArianeGroup’s network of suppliers from 13 European countries to produce its Ariane 6 rocket. In addition, Amazon is working with Beyond Gravity (formerly RUAG Space), a Switzerland-headquartered space technology provider, to build low-cost, scalable satellite dispensers that will help deploy the Project Kuiper constellation. Beyond Gravity is opening an all-new production facility as a result of the partnership, doubling its production capacity and creating dozens of jobs in Linköping, Sweden. About Arianespace Arianespace, the European spaceline, has established itself as a leader in the global launch services industry, completing 15 successful launches last year, including the launch of the James Webb Space Telescope in late December. Arianespace is on its way to start operating its next-generation heavy-lift launch vehicle, Ariane 6, which is scheduled to launch for the first time by the end of this year. Amazon has secured 18 Ariane 6 rockets as part of this initial agreement. “This contract, the largest we’ve ever signed, is a great moment in Arianespace’s history. We are honored to be given a significant role to play in the deployment of Amazon’s Project Kuiper, which aims to connect tens of millions of people to the internet,” said Stéphane Israël, CEO of Arianespace. “It will build on the European innovative spirit, industrial might, and years of experience, and it is a major win for the European launcher industry. That Amazon has chosen the Ariane 6 to do the job is a matter of tremendous pride for us and a great vote of confidence in our new launch vehicle.” About Blue Origin Amazon has signed an agreement with Blue Origin to secure 12 launches using New Glenn, with options for up to 15 additional launches. New Glenn is powered by seven BE-4 engines and its reusable first stage is built for a minimum of 25 missions. “We’re honored to support Amazon’s ambitious mission to provide reliable, affordable broadband to unserved and underserved communities around the world through New Glenn and our BE-4 engines,” said Jarrett Jones, Senior Vice President, New Glenn, Blue Origin. “New Glenn’s seven-meter fairing offers unprecedented mass and volume capabilities, providing Project Kuiper maximum launch flexibility. We also congratulate our partner, United Launch Alliance. We’re proud to build American-made engines for ULA’s Vulcan Centaur.” About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon.

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AVIATION TECHNOLOGY

Volocopter's 4-Seater Aircraft Takes First Flight

Volocopter GmbH | June 09, 2022

Today at the UP.Summit, an annual gathering of leaders in transportation innovation, urban air mobility pioneer Volocopter announced that it has achieved another milestone to bring UAM to life: its fixed-winged passenger aircraft, the VoloConnect, completed its first flight in May 2022. This accomplishment makes Volocopter the only eVTOL (electric vertical takeoff and landing aircraft) developer worldwide to have an entire fleet of distinct aircraft configurations undergoing flight tests. Volocopter's third product solution, the VoloConnect, offers further and faster journeys than any other Volocopter aircraft to date, with a range of over 60 mi and flight speeds above 155 mph. The passenger plane's extended range and higher payload will bring business travelers and commuters beyond the city center on routes like Burbank to Huntington Beach in Los Angeles, CA. With the VoloCity and VoloConnect air taxi designs fulfilling demands for metropolitan flights and suburban connections in densely populated regions respectively, Volocopter is ready to serve a broader range of passengers' flight needs. The VoloConnect is targeting a 2026 entry into service, while the VoloCity is targeting commercial launch in 2024. "Having a whole family of electric aircraft in the test flight phase is a pioneering feat. Volocopter's leadership in the industry stems from announcing plans and then delivering on them visibly with public test flights. Our technology platform is the foundation for our family of aircraft approach and has proven to deliver results at an astounding speed. Volocopter is bringing these innovative designs off the ground, into the air, and then to cities worldwide!" Florian Reuter, Volocopter CEO A dedicated team in Munich, led by Sebastian Mores, Chief Engineer, VoloConnect, is responsible for this success to bring the VoloConnect prototype to life. "This is an extraordinary moment for us – seeing the VoloConnect soar to the sky marks the achievement of one of our key milestones and demonstrates just what we are capable of in a short time and in line with the company's overall strategy for crewed and uncrewed aircraft. Furthermore, new technologies will be tested that will gradually be implemented during the overall program development," said Mores. Volocopter designed the VoloConnect and its other eVTOL aircraft to meet the highest aviation safety standards according to EASA (European Aviation Safety Agency). The prototype completed its first flight in May 2022 after just 17 months in the making and performed a few maneuvers for 2 minutes and 14 seconds during its first flight. The prototype has all the planned aerodynamics and performance features of the future commercial product. The VoloConnect is a lift-and-cruise aircraft optimized for missions beyond the urban and suburban space. Keeping moving parts to a minimum, its six rotors facilitate vertical takeoff, while two electric fans in combination with uplift-creating wings ensure high forward speeds. Its prototype is currently passing a demanding series of flight tests to verify that the aircraft and its systems are in line with performance limits and prepared for the subsequent development. This phase encompasses low-speed, transition, high-speed, and engine failure testing for automated and later autonomous flights – all standard-issue tests for eVTOL passenger aircraft manufacturers. Within the first three test flights of this campaign, the team was able to verify a significant portion of the eVTOL's envelope with forward speeds up to 40 mph and 28 mph sideward flight speeds during tests. VoloConnect is poised to boost Volocopter's total addressable UAM market, alongside its existing aircraft family members, the VoloDrone and VoloCity. The technological differences between the VoloCity and VoloConnect passenger aircraft abound. Important to note are their unique designs for their specific flight missions, with the multirotor VoloCity air taxi poised to serve intracity routes, while its larger lift-and-cruise sibling will focus on longer urban and suburban missions. About Volocopter Volocopter is building the world's first sustainable and scalable urban air mobility business to bring affordable air taxi services for goods and people to megacities worldwide. Volocopter leads and cooperates with partners in infrastructure, operations, and air traffic management to build the ecosystem necessary to 'Bring Urban Air Mobility to Life'. With over 500 employees in offices in Bruchsal, Munich, and Singapore., Volocopter has raised $579 million in equity from investors including Geely, WP Investment, Mercedes-Benz Group, Intel Capital, and BlackRock..

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Art direction, motion graphics and finishing. OUR VALUES BIND US TOGETHER. AND GUIDE OUR ATTITUDES. This information is property of Embraer and cannot be used or reproduced.

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