JetBlue Plans to Steal Rivals' Customers on the West Coast
JetBlue Airways | July 31, 2016
Four months ago, JetBlue Airways (NASDAQ:JBLU) got into a bidding war with Alaska Air over which airline would gobble up smaller rival Virgin America (NASDAQ:VA). JetBlue was particularly interested in Virgin America as it offered a chance to quickly bulk up on the West Coast while combining two beloved brands.