aprimo | March 31, 2020
MEDIA 7: What’s your superpower?
ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand.
TravelDailyNews International | April 08, 2020
ATPCO has embarked on a pro-bono initiative to help airlines, sales channels, and people who fly, and we thought you might be interested in knowing about it. While most airlines have cut back schedules significantly or are even grounded at the moment, it’s a fluid situation. There are still many flights operating, some scheduled flights are being brought back into operation already, and there is still flight shopping for the future. Those traveling now - and those who will fly again in the future - are rightfully concerned about their health and safety when they travel. ATPCO saw an urgent need to help convey the measures airlines are taking to protect passengers when they are considering flights to purchase.
Aviation Pros | March 11, 2020
ExpressJet Airlines announced that a new four year collective bargaining agreement (CBA) went into effect on Mar. 9, covering the airline's Flight Attendants represented by the International Association of Machinists and Aerospace Workers, AFL-CIO. The new agreement, implemented following the conclusion of an arbitration proceeding, includes wage increases for the Flight Attendants and combines two previously separate work groups into one seniority list and contract.
Aviation International News | March 09, 2020
UK-headquartered aerostructures, components, and systems provider GKN Aerospace reported a 7 percent increase in sales in 2019 and a jump on future business with a couple of key contracts, including from Gulfstream Aerospace and Aerion Supersonic. At the same time, GKN said it anticipates some negative impact in 2020 related to the COVID-19 outbreak. GKN Aerospace brought in £3.852 billion ($5.03 billion) in revenue and posted a profit of £409 million for the year, exceeding expectations, it said. This compares with 2018 results of £3.534 billion in revenue and profit of £341 million. Operating margin was up from 9.9 percent in 2018 to 10.6 percent last year.