OSHKOSH: Textron Aviation sides with Cessna on turboprop branding choice
flightglobal | July 26, 2016
Textron Aviation on 25 July unveiled the cabin mock-up and the branding for the single-engined turboprop design launched a year ago at the Experimental Aircraft Association’s AirVenture fly-in. As the first turboprop product launched since Cessna acquired the Beechcraft portfolio of turboprops and pistons, the year-old project presented a test case for Textron Aviation’s future branding policy. The result favoured the acquiring company, with the Cessna Denali introduced to the market at Oshkosh.