test Q&A WITH ED BREAULT

ED BREAULT | March 31, 2020

test Q&A WITH ED BREAULT
MEDIA 7: What’s your superpower?
ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand.


Spotlight

Aerospace and defense part compositions are difficult to collect data and report on efficiently. In an industry where there is no room for error, parts used to manufacture air-ready products have complex specifications, and are often moved through several custom processes (e.g. plating, hardening, heat treatment) before they are ready to be sent to the next level of manufacture. Each of these processes needs to be performed in consideration of various requirements, and documented accordingly


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Spotlight

Aerospace and defense part compositions are difficult to collect data and report on efficiently. In an industry where there is no room for error, parts used to manufacture air-ready products have complex specifications, and are often moved through several custom processes (e.g. plating, hardening, heat treatment) before they are ready to be sent to the next level of manufacture. Each of these processes needs to be performed in consideration of various requirements, and documented accordingly

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