The LATAM brand is born with three inaugural flights, a new airport image and website
LATAM, the new brand of LAN and TAM, operates its first commercial flights today, coinciding with the unveiling of its new image in 13 airports around the world and the launch of its integrated website: www.latam.com.Tickets also went on sale for the group’s new non-stop service between São Paulo and Johannesburg, South Africa, which will be operated by LATAM Airlines Brazil. With the introduction of the route, it will become the only Latin American airline group to connect the two continents.