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How the Fyre Festival Burned Swift Air
For those unfamiliar with the Fyre Festival, the event was created by Billy McFarland and rapper Ja Rule to promote a startup called Fyre Media. The idea was to create an exotic beach vacation and music festival similar to Coachella that would bring fans and their favorite celebrities together. Fyre would pay influencers and musicians like Bella Hadid, Kendall Jenner and Blink 182 to promote their event in hopes of drawing a crowd.
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