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Alaska Beyond concept

Alaska Airlines announced the Alaska Beyond concept. This concept is all about introducing an enhanced flight experience while renewing its commitment to its customers. Clearly as Alaska faces upgraded inflight products, especially from direct competitor Delta the airline is doubling down on passenger experience. RunwayGirl Network alluded to as much in a recent exclusive story that the airline has decided to focus on retaining loyalty of current customers rather then an out and out rebrand.alaska-beyond-infographic The main change is that Alaska started rolling out a brand-new inflight entertainment system today. Meanwhile, the carrier is making some other small enhancements to its dinning options and renewing commitments to Recaro seats.

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